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2021 Pacesetter General Information Sheet

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2021 Pacesetter General Information Sheet PACESETTER INFORMATION EASTERSEALS TELETHON: SUMMER 2021 PaceSetters Raise More than Two Million Dollars! The PaceSetter program began in 1981 and raised $16,104. In 2019, nearly 40 PaceSetters raised $130,000! PaceSetter OBJECTIVE: Assertively seek and obtain pledges from individuals (friends, co-workers, relatives, etc.), retail and small businesses for the 2021 Easterseals Telethon. The 44th annual Easterseals Telethon will air on a Sunday this summer on ABC 25 / CW 7, live from the Easterseals Rehabilitation Center, 12 noon-6 p.m. As a group, PaceSetters raise almost 15% of the total Telethon goal! Each PaceSetter’s goal is raise more than last year! For new PaceSetters, a goal of $500-$1,500 would be terrific. You can work alone, or as a team of friends, relatives, or co- workers. You do not need to collect the money. Pledges obtained by PaceSetters will be invoiced by Easterseals. Cash or checks payable to "Easterseals" may be accepted at the time the pledge is made. All pledges (and money collected) must be turned in to Easterseals by Wednesday, June 30, 2021. You can turn in the pledges/money as it is collected. Special Pledges, contact Carolyn at 812-437-2607 or [email protected] concerning any business: ▪ pledging $250 or more that would like to make a check presentation on the Telethon. ▪ considering a pledge of $500 or more so that we can provide them with Telethon sponsor benefit information. Campaign Timetable Feb. - April PaceSetter training for new PaceSetters can be scheduled at your convenience. Start your calls and e-mails now. Our most successful PaceSetters “pace” themselves! Friday, April 30 50% of your goal should be raised - please report your progress to Carolyn Franklin Wednesday, June 30 100% OF YOUR GOAL SHOULD BE REACHED AND ALL OF YOUR CARDS TURNED IN Sunday, July/August 44th annual Easterseals Telethon at the Easterseals Rehabilitation Center from Noon - 6:00 p.m. PaceSetter Tips 1. You need to give first so you can ask with confidence and get better results. Be a giver first and an asker second. Ask them to “join with you” and make a donation. 2. Believe in the mission! Talk about your commitment to the Easterseals Rehabilitation Center and why you have made a donation. Tell them why the donation is important and who it will help. Stress that the money stays local! Keep Easterseals facts & figures handy. 3. Don’t be afraid to ask! Most people will give if they are asked. You will get better results if you call people you know! SMILE when you make your calls. Enthusiasm shows even over the phone. The response of the donor is in direct proportion to the enthusiasm of the solicitor. 4. The best people to ask are those who have given in the past. Focus on retaining past donors and increasing their donation. 5. Suggest a pledge amount. If you know the person can afford $100, don’t ask for $10. Ask the individual or business to increase their donation from the previous year. Let your donor know that pledges of $100 or more will be announced on the air and for a donation of $250 or more; they can make a check presentation on the Telethon. 6. If people tell you “I don’t have my checkbook” or “I don’t have my wallet”, remember ALL YOU NEED IS A PLEDGE which will be billed after the Telethon. 7. Your job is to help people “feel good about giving” so they can give with joy! . 90% of donors want to feel good & make a difference, 20% are motivated by tax deduction. 43% who give to charitable organizations are more likely to be very happy than non-givers. 8. When you make your call: . Get all the information out and keep in control of the conversation. Use a script, but do not read it. Use a “conversational” tone of voice. Tell the donor what you want them to do. Ask for a specific amount and aim high. Close the “sale.” Ask for a specific donation and then STOP TALKING! . Be a good listener. You cannot overcome objections if you do not know what they are. If the answer is no, make sure you know why. The reason may give you the opportunity to turn the “no” into a “yes,” and it will give you information for future contacts. When you get a “no” do not be discouraged, it is not you! Always keep the door open for the future. Never apologize for asking for a gift. You are giving them the opportunity to invest in “changing lives of Tri-State children and adults with disabilities!” . Make a number of calls at one sitting, because each call gets better with practice. 9. Fundraising is a numbers game, if you ask enough times, you will get enough yeses. 81% feel they should give, 14% were never asked, 23% didn’t get around to it 10. Ask your employer to consider matching the money you raise! 11. PLEASE START IMMEDIATELY and remember that your goal is a just a minimum. 12. Say THANK YOU! Let donors know that they are appreciated & how their money helped people. -------------------------------------------------------------------------------------------------------------------------------------- EASTERSEALS CORPORATE SPONSORS These companies are contacted by Eastereals for donations. We ask that you do not contact these businesses for donations. You may ask people within these companies for donations, but not the specific company who is already being contacted by Eastereals. Advanced Cable & Communications Happe & Sons Reliant Family Dental Alcoa Harding Shymanski & Company Ritzy's Anthem Blue Cross & Blue Shield Hays Companies of Indiana Schultheis Insurance ARC Construction Health Resources Shoe Carnival Ascension St. Vincent Evansville Hearing & Speech Associates Simms Painting Atlas World Group IBEW / NECA Skanska Buehler’s IGA Jasper Engines & Transmissions Southwest Indiana Building Trades Cold Stone Creamery Kahn Dees Donovan & Kahn Council Crescent-Cresline-Wabash Plastics Kemper CPA Group Spurling Properties Data Mail Koch Foundation Square Yard Carpets Deaconess Health System Lensing Building Specialties Sterling Boiler & Mechanical DeBra Kuempel Meuth Carpets Sternberg Idealease Diamond Valley Federal Credit Union Mutual of America Superior Van & Mobility Donaldson Capital Management Old National Bank Teamsters Local 215 D-Patrick ONI Risk Partners The Women’s Hospital Edward Love Foundation PAR-Product Acceptance & Research Tools 4 Teaching Empire Contractors Paul’s Pharmacy Toyota Motor Manufacturing, IN. EN Engineering PC Quest & Quest 4 Electronics Traylor Bros. E'ville Iron Street Rod Club Pinnacle Computer Services Tri-State Bearing, Inc. Eye-Mart ProMark Tropicana Evansville Fifth Third Bank Raben Tire Vowell’s Schaaf Fraternal Order of Police Red Spot Paint & Varnish Co. West Side Nut Club Hampton Refrigeration Service Reference Services WOW! Internet Cable Phone .
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