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Volunteermatch $20,000 ACKNOWLEDGEMENTS This report was made possible through the generosity and support of the following: VolunteerMatch $20,000 PLATINUM SPONSORS - $10,000 Advanced Micro Devices, Inc. Neutrogena Corporation Altria Group, Inc. Shell Oil Company AT&T Corporation Verizon Communications, Inc. Deloitte & Touche LLP GOLD SPONSOR - $7,500 International Paper Company SILVER SPONSORS - $5,000 Alabama Power Company IBM Corporation American Express Company Merck & Company, Inc. BellSouth Corporation Target Corporation The Boeing Company The Timberland Company CNL Financial Group, Inc. TXU Energy Edison International Wal-Mart Stores, Inc. General Electric Company CORPORATE SPONSORS - $2,500 FPL Group, Inc. The Scott Company John Hancock Financial Services Sempra Energy Moody’s Corporation Time Warner, Inc. Prudential Financial, Inc. UST, Inc. The Charles Schwab Company WellPoint Health Networks, Inc. Equally important to the success of this study was the time, knowledge, input and guidance contributed by the following people: Dwight Adkins, Joanna Aiken, Rick Akin, Barb Alfrey, Rayna Alyward, Erika Ammons, Amy Anderson, Susan Anderson, Antoinette “Toni” Bailey, Paula Baker, Marie Barlahan, Roger Barna, Judith Binney, Becky Blumer, Mary Boehm, Carol Bolling Fulp, Mike Bradshaw, Julian Brown, Mark Chain, Mark Chow, Jill Christie, Margot Cochran, Jean Coggan, Edward Cooney, Robert “Bob” Corcoran, Pat Cundiff, Anna Cunningham, Gloria Delgado, Jocelyn Dionisio, Amy Drury, Jennifer Dwyer, Greg Elfers, Gene Endicott, Phyllis Epp, Sue Faust, Rebecca Felsen Sherman, Brad Fisher, Robert “Bob” Fluor, Gayle Fuguitt, Megan Gannon, Patrick Gaston, Debbie Giggey, Andy Goldman-Gray, Beth Gonzalez, Erika Goodman, John Griffith, Cathy Guinta, Lisa Gutierrrez, Missy Hackett, Dale Harris, Sarah Hayes, Valerie Held, Julie Hershey, Lissa Hilsee, Jeff Hoffman, Cheryl Horn, Lisa Huddleson, Suzanne Huffmon Esber, Joy Iwasa, Chris James Brown, Becky James-Hatter, Dave Jennings, Bruce Johnson, Dianna Keller, Hazel Kim, Patrick Kirby, John Kitchens, Saundra Knight, Matt Kruse, Sheri Lacy, Christopher Lambe, Cheryl Lamm Gunn, Fran Laserson, Mary Loeffel, Marcia Long, Craig Ludermann, Dan Macey, Chip Madsen, Ana Martinez, Betty Lynn McHam, Diane Melley, Mary Beth Minton, Teresa Montano, Kelley Mossburg, Ken Murphy, Tom Murphy, Maria Nash, Sharon Neal, Holly O'Brien, Pam Olsen, John Pacheco, Jr., Allyson Peerman, Keith Pounds, Cheryl Prentice, Micahel Quinn, Carla Robertson, Elinore Robey, George Rogers, Mary Roney, Anne Rouse Sudduth, Kelly Roy, Anthony Rubenstein, Mary Beth Salerno, Robert “Bob” Schauer, Carrie Schwab Pomerantz, Celia Silberberg, Mary Simon, David Stangis, Susan Sullivan, Donna Svendsen, Sherry Swick, Cheryl Thompson, Karen Thompson, Linda Thorson, Scott Unstattd, Mitzi Vaimberg, LaVaun Vawter, Rebecca Wang, David Warshaw, Terry Waters, Arto Weedley, Hope White, Linda Williams Woodworth and Angela Woods. Special thanks and recognition to Luisa Perticucci, and all our friends at VolunteerMatch, for their support, input and encouragement. LBG ASSOCIATES ABOUT US LBG Associates is a woman-owned consulting firm focused on designing, implementing and managing strategic community relations and corporate contributions programs and initiatives. Founded in 1993 by Dr. Linda Gornitsky, LBG Associates is committed to providing clients with creative and innovative solutions in a personal, professional, cost-effective and timely manner. With offices near New York and Washington, DC, we pride ourselves on being small enough to respond to client’s needs, yet large and diverse enough to handle any project or task. OUR SERVICES In response to clients’ needs, LBG Associates’ services range from the evaluation and analysis of a particular contributions program, to the design, implementation and management of entire image/community awareness campaigns. More specifically, LBG Associates helps clients establish and maintain images as Good Corporate Citizens and Socially Responsible Companies by offering custom-tailored services on the following topics: Foundation & Corporate Giving Program Measurement & Evaluation Employee Giving & Volunteerism Research & Benchmarking Capabilities Strategic Relationship Development Special Events Planning & Sponsorships Signature Programs & Global Relations Training & Staff Development Strategic Communications Development ADDITIONAL PUBLICATIONS st CORPORATE VOLUNTEERISM : Innovative Practices for the 21 Century st CORPORATE VOLUNTEERISM : Innovative Practices for the 21 Century focuses on creative, “out- of-the-box” strategies and programs on corporate volunteerism, and provides information on how to leverage and incorporate them with/into current initiatives. This study goes beyond the “how- to” primers or reports that are currently available, by focusing exclusively on best practices. More specifically, the report provides real-life examples on how leading companies and corporations are successfully and creatively: Marketing their programs and recruiting employee volunteers Generating senior management buy-in and support Tracking, measuring and evaluating volunteer events and activities Recognizing and rewarding employee volunteerism Developing national volunteer events and activities Encouraging corporate volunteerism on a global basis Utilizing volunteerism for teambuilding purposes and skills/leadership development Overcoming obstacles and challenges affecting volunteer programs Furthermore, the report covers such topics as: the “Key Components” needed to build a successful volunteer program; developing effective volunteer guidelines and policies, including formal release policies and paying/compensating employee volunteerism; volunteer staffs and budgets; volunteer councils and committees; Dollars For Doers and other recognition programs; and developing employee- and family-friendly volunteer events and activities. The study will prove to be a significant benefit to community relations, public affairs and human resource professionals, as well as volunteer council/committee members, volunteer “champions” and coordinators. (424 pages) CORPORATE PHILANTHROPY IN TIMES OF CRISIS The horrific events of September 11th were tragedies of such epic proportions that none of us could have possibly foreseen or prepared for them. Then again, how many of us are prepared for any crisis of any magnitude, such as earthquakes, floods, hurricanes and tornadoes, as well as acts of terror? Not many, and this needs to change! Through this groundbreaking study – Corporate Philanthropy in Times of Crisis – LBG Associates takes the first-ever, in-depth look at Corporate America’s role in aiding and supporting communities ravaged by the affects of both natural and man-made disasters. Compiled from interviews with nearly 100 corporations and disaster relief experts – including FEMA, American Red Cross, The Salvation Army, NVOAD and others – this study provides guidance on how companies can better respond to future disasters by working more closely and more effectively with local, state and national emergency management agencies and disaster relief organizations. Specifically, this study: Presents views from the public, private and non-profit communities on Corporate America's role in domestic/U.S. disaster relief, from choosing non-profit partners, to determining the level of assistance and budgeting for disaster relief; Documents corporate community outreach programs and initiatives related to disaster response and recovery; Highlights corporate philanthropic trends and practices covering cash, product and in- kind contributions, as well as employee giving and volunteerism; Introduces some of the lesser known volunteer organizations active in disasters and their roles in the response and recovery processes; Identifies the true needs of disaster relief and volunteer organizations; and Provides clear and distinct recommendations on how companies can be more proactive in their approach to disaster relief, especially through mitigation, preparedness and education. BEST PRACTICES IN EXTERNAL CORPORATE DIVERSITY During the ‘80s and ‘90s, much of corporate America committed itself to the practice and promotion of diversity in terms of HR and other internal operations – training, awareness, workforce composition, management and promotions, etc. But what about their external operations? A corporate commitment to diversity – whether in terms of age, race, sexual orientation, religion or gender – goes beyond the assembly lines; beyond the plant walls; beyond the boardroom. It includes an assurance that external corporate activities and operations also work to support and promote the issue of diversity. Best Practices in External Corporate Diversity 2000 examines how companies are not only managing diversity within their organizations, but taking diversity to the next level by integrating it throughout their organizations. Specifically, this groundbreaking benchmark study focuses on how diversity is being integrated into the following external operations, and the benefits they generate: Recruitment & Retention Marketing & Customer Relations Corporate Community Involvement Corporate Communications Supplier Diversity Sponsorships & Event Marketing Best Practices in External Corporate Diversity 2000 serves as a vital source of information for HR, community relations and marketing professionals alike. (210 pages) BEST PRACTICES IN CORPORATE COMMUNITY RELATIONS As a result of corporate downsizings from mergers and acquisitions, the infusion
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