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Identity and Representation on the Neoliberal Platform of Youtube
Identity and Representation on the Neoliberal Platform of YouTube Andra Teodora Pacuraru Student Number: 11693436 30/08/2018 Supervisor: Alberto Cossu Second Reader: Bernhard Rieder MA New Media and Digital Culture University of Amsterdam Table of Contents Introduction ............................................................................................................................................ 2 Chapter 1: Theoretical Framework ........................................................................................................ 4 Neoliberalism & Personal Branding ............................................................................................ 4 Mass Self-Communication & Identity ......................................................................................... 8 YouTube & Micro-Celebrities .................................................................................................... 10 Chapter 2: Case Studies ........................................................................................................................ 21 Methodology ............................................................................................................................. 21 Who They Are ........................................................................................................................... 21 Video Evolution ......................................................................................................................... 22 Audience Statistics ................................................................................................................... -
An Analysis on Youtube Rewinds
KADİR HAS UNIVERSITY GRADUATE SCHOOL OF SOCIAL SCIENCES NEW MEDIA DISCIPLINE AREA POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS ISTANBUL, AUGUST, 2017 i POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS Submitted to the Graduate School of Social Sciences of Kadir Has University in partial fulfillment of the requirements for the degree of Master’s in the Discipline Area of New Media under the Program of New Media. ISTANBUL, AUGUST, 2017 i ii iii TABLE OF CONTENTS Abstract Acknowledgements List of Figures List of Chapters 1. Introduction 2. Literature Review 2.1 Commercializing Culprit or Social Cement? What is Popular Culture? 2.2 Sharing is caring: user-generated content 2.3 Video sharing hype: YouTube 3. Research Design 3.1 Research Question 3.2 Research Methodology 4. Research Findings and Analysis 4.1 Technical Details 4.1.1 General Information about the Data 4.1.2 Content Analysis on Youtube Rewind Videos 5. Conclusion References iv ACKNOWLEDGEMENTS I would first and foremost like to thank my thesis advisor Assoc. Prof. Dr. Çiğdem BOZDAĞ of the Faculty of Communication at Kadir Has University. Prof. Bozdağ always believed in me even I wasn’t sure of my capabilities. She kindly guided me through the tunnel of the complexity of writing a thesis. Her guidance gave me strength to keep myself in right the direction. I would like to thank Assoc. Prof. Dr. Eylem YANARDAĞOĞLU whose guidance was also priceless to my studies. -
The Internet Meme As a Rhetoric Discourse: Investigating Asian/Asian Americans’ Identity Negotiation
THE INTERNET MEME AS A RHETORIC DISCOURSE: INVESTIGATING ASIAN/ASIAN AMERICANS’ IDENTITY NEGOTIATION Zhao Ding A Thesis Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS May 2015 Committee: Alberto González, Advisor Radhika Gajjala Lisa Hanasono © 2015 Zhao Ding All Rights Reserved iii ABSTRACT Alberto González, Advisor This study draws concepts from rhetorical criticism, vernacular rhetoric, visual rhetoric, and whiteness studies, to investigate how Asian/Asian Americans’ online identities are being constructed and mediated by Internet memes. This study examines the use of Internet memes as persuasive discourses for entertainment, spreading stereotypes, and online activism by examining the meme images and texts, including their content, rhetorical components, and structure. Internet memes that directly depict Asian/Asian Americans are collected from three popular meme websites: Reddit, Know Your Meme, and Tumblr. The findings indicate that Internet memes complicate the construction of racial identity, invoking the negotiation and conflicts concerning racial identities described by dominant as well as vernacular discourses. They not only function as entertaining jokes but also reflect the social conflicts surrounding race. However, the prevalence and development of memes also bring new possibilities for social justice movements. Furthermore, the study provides implications of memes for users and anti-racist activities, as well as suggests future research directions mainly in the context of globalization. iv This thesis is dedicated to my mother (1954-2011) and her unconditional love. She spent her whole life nurturing me, encouraging me, and inspiring me. Without her, I would still be in my comfort zone. -
Primary & Secondary Sources
Primary & Secondary Sources Brands & Products Agencies & Clients Media & Content Influencers & Licensees Organizations & Associations Government & Education Research & Data Multicultural Media Forecast 2019: Primary & Secondary Sources COPYRIGHT U.S. Multicultural Media Forecast 2019 Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions In partnership with the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers Co-authored at PQM by: Patrick Quinn – President & CEO Leo Kivijarv, PhD – EVP & Research Director Editorial Support at AIMM by: Bill Duggan – Group Executive Vice President, ANA Claudine Waite – Director, Content Marketing, Committees & Conferences, ANA Carlos Santiago – President & Chief Strategist, Santiago Solutions Group Except by express prior written permission from PQ Media LLC or the Association of National Advertisers, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media and the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers will protect and defend their copyright and all their other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data. -
Zefrtop100.Pdf
3 2 Table of Contents 1 Introduction 6 Gaming 2 About 7 Kids & Toys 3 Methodology 8 Spanish Language 4 Category Overview 9 Best All-Around 5 The Digital A-List 3 About The following list is comprised of the top 100 social influencers with the most real-time relevance, based on total 90-day engagements across their YouTube, Facebook, Twitter and Instagram channels and ranked. A straight ranking of 1 to 100 was obscuring much of the talent and trends identified in the process, so this list is comprised of five categories. Each individual category highlights a tremendous area in the Influencer space. 4 The ZEFR 100 *Ranking based on total 90-day engagements across YouTube, Facebook, Twitter and Instagram Digital A-List Gaming Name 90 Day Engagement Name 90 Day Engagement 1. Rhett and Link 164,794,049 1. DanTDM 426,307,659 2. Roman Atwood 161,832,559 2. PopularMMOs 260,707,963 3. Aaron DeBoer 154,463,999 3. WillyRex 191,102,094 4. Rachel Levin 122,472,578 4. jacksepticeye 121,335,386 5. Cameron Dallas 111,651,176 5. Little Kelly Minecraft 112,333,343 6. Huda Heidi Kattan 92,183,149 6. Markiplier 94,239,973 7. The Fine Brothers 90,051,302 7. Aphmau 87,132,458 8. What’s Inside? 88,186,441 Sub-Category: Minecraft 8. Ian Stapleton 77,575,311 9. CrazyRussianHack- 83,958,951 9. Little Carly Minecraft 61,960,319 er 10. LittleLizardGaming - Mi- 56,680,471 10. Superwoman 82,572,733 necraft Mods! 11. Dudeperfect 76,968,170 1. -
Perpustakaan.Uns.Ac.Id Digilib.Uns.Ac.Id Commit to User 10
perpustakaan.uns.ac.id digilib.uns.ac.id CHAPTER II LITERATURE REVIEW In this chapter, I will explain more about the theoretical frameworks that will be used in analyzing my reserach. This chapter includes Ryan Higa biography and his YouTube channel; New Media and YouTube; the stereotype of Asian and Japanese American men; Semiotic theory; misc-en-scene; and the theory of stereotypes. A. Biography of Ryan Higa and his YouTube channel “nigahiga” Ryan Higa was born on June 6, 1990 in Hilo, Hawaii to parents, Wendell and LuciHiga. Ryan Higa has an older brother, Kyle. They compete both in academically and athletically. Ryan did judo and wrestling in his school life. He also loves basketball. He often showed his skills in his videos. He started his video making hobby at the age of 14. He borrowed his mother‟s VHS camcorder and collected some neighborhood friends to make a video. His early videos are lip-syncing to songs that he made without any editing software or professional stuffs. Ryan and his friends, called the Yabo crew, uploaded the videos to YouTube just to share with theirschool friends because they did not know how to burn to DVD. “Nigahiga” is the YouTube account that Ryan made. His account is getting popular because of his “how to” series. Most of his lip-syncing videos and some of his “how to” series were removed because of the copyrighted issue. After graduated from high school, he moved to Las Vegas, Nevada to study Nuclear commit to user 10 perpustakaan.uns.ac.id digilib.uns.ac.id Medicine in university. -
Road to Internet Fame the Life of Content Creators Reporters: Kieran, Arthur, Pratyush and Jordan
Road To Internet Fame The Life Of Content Creators Reporters: Kieran, Arthur, Pratyush and Jordan Nowadays there are loads people trying to get big on several social media sites such as YouTube, Vine and Twitch. Some of the biggest names on these sites are famous world- wide. For YouTube the biggest self-made amount of subscribers is PewDiePie who has currently has over 42 million subscribers. One of his rivals is Ryan Higa who may not have as many subscribers but manages to gain more views every video he puts out. There is a big difference in the amount of videos each uploads. For Twitch, Syndicate is the most followed channel with 2.4 million followers. Twitch is a site where you can live stream yourself playing games. He also does YouTube and has just under 10 million subscribers, last year he used Twitch to raise £133,337 for Motor Neurone Disease. However, on YouTube videos average at about 20 minutes whereas on Vine they are 6 seconds long and the biggest star on Vine is King Bach with just over 15 Million followers for his short skits. Syndicate The biggest Twitch star and one of the biggest YouTubers Syndicate, known as TheSyndicateProject on YouTube, started YouTube in 2010, making him 15 when he started creating content and he is and has been continuously growing since then and now has two channels with his main one dedicated to gaming and his second being used for vlogs and just filming his everyday events. He left school after taking his A- Levels but decided against University to fully concentrate on his YouTube channel. -
Thanks for Watching
Thanks for Watching Thanks for Watching AN ANTHROPOLOGICAL STUDY OF VIDEO SHARING ON YouTube Patricia G. Lange UNIVERSITY PRESS OF COLORADO Louisville © 2019 by University Press of Colorado Published by University Press of Colorado 245 Century Circle, Suite 202 Louisville, Colorado 80027 All rights reserved Manufactured in the United States of America The University Press of Colorado is a proud member of the Association of University Presses. The University Press of Colorado is a cooperative publishing enterprise supported, in part, by Adams State University, Colorado State University, Fort Lewis College, Metropolitan State University of Denver, Regis University, University of Colorado, University of Northern Colorado, University of Wyoming, Utah State University, and Western Colorado University. ∞ This paper meets the requirements of the ANSI/NISO Z39.48– 1992 (Permanence of Paper) ISBN: 978- 1- 60732- 947- 3 (hardcover) ISBN: 978- 1- 60732- 948- 0 (paperback) ISBN: 978- 1- 60732- 955- 8 (open- access PDF) ISBN: 978- 1- 64642- 009- 4 (open- access ePUB) https:// doi .org/ 10.5876/ 9781607329558 Library of Congress Cataloging- in- Publication Data Names: Lange, Patricia G., author. Title: Thanks for watching : an anthropological study of video sharing on YouTube / Patricia G. Lange. Description: Louisville : University Press of Colorado, [2019] | Includes bibliographical references and index. Identifiers: LCCN 2019025981 (print) | LCCN 2019025982 (ebook) | ISBN 9781607329473 (cloth) | ISBN 9781607329480 (paperback) | ISBN 9781607329558 (ebook) Subjects: LCSH: YouTube (Electronic resource) | Online social networks— Social aspects. | Internet videos— Social aspects. | Mass media and anthropology. | Mass media and culture. Classification: LCC HC79.T4 L364 2019 (print) | LCC HC79.T4 (ebook) | DDC 302.30285— dc23 LC record available at https:// lccn .loc .gov/ 2019025981 LC ebook record available at https:// lccn .loc .gov/ 2019025982 An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched. -
8. Liz Lavaveshkul
JICLT Journal of International Commercial Law and Technology Vol. 7, Issue 4(2012) How to Achieve 15 Minutes (or More) of Fame through YouTube Liz Lavaveshkul [email protected] Abstract. YouTube is a video sharing website where people can upload, share, view, and comment on originally created videos. It is an arena where ordinary people with little or no funding can compete with mega corporations on an even playing field to achieve higher viewership and a loyal following. This article takes a look at how a group of amateurs rose from obscurity to become YouTube sensations with literally millions of fans and substantial earnings. Using these YouTubers’ roadmap to success, this article lists practical suggestions for launching a successful YouTube career. © 2012 Liz Lavaveshkul. Published by JICLT. All rights reserved. 1. Introduction If someone told you they could give you a roadmap to a sure-fire way to become world-renown and earn thousands of dollars a year doing what you loved to do through YouTube, would you be interested? If they added that this venture required very little capital and could be launched within a few hours, would you be ready to sign up? Are you ready to become the next YouTube sensation? Unfortunately, there isn’t a magic wand or crystal ball to guarantee success, but a tool exists that provides a window to success. By looking into YouTube’s past and studying YouTube success stories, you can learn from how and why things came to be and make reasonable choices that could favorably affect your future. Founded in February 2005, YouTube is a video sharing website where people can upload, share, view, and comment on originally created videos. -
ANALISIS SEMIOTIKA RASA KASIH SAYANG DALAM FILM GRAVE TORTURE Karya Sutradara Joko Anwar
ANALISIS SEMIOTIKA RASA KASIH SAYANG DALAM FILM GRAVE TORTURE Karya Sutradara Joko Anwar Skripsi Diajukan kepada Fakultas Ilmu Dakwah dan Ilmu Komunikasi untuk Memenuhi Persyaratan Memperoleh Gelar Sarjana Komunikasi Islam (S.Kom.I.) Oleh MOHAMAD IQBAL ZULFAHMI NIM 109051000036 JURUSAN KOMUNIKASI DAN PENYIARAN ISLAM FAKULTAS ILMU DAKWAH DAN ILMU KOMUNIKASI UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA 1436H/2014M ANALISIS SEMIOTIKA RASA KASIH SAYANG DALAM FILM GRAVE TORTURE Karya Sutradara Joko Anwar Skripsi Diajukan kepada Fakultas Ilmu Dakwah dan Ilmu Komunikasi untuk Memenuhi Persyaratan Memperoleh Gelar Sarjana Komunikasi Islam (S.Kom.I.) Oleh Mohamad Iqbal Zulfahmi NIM: 109051000036 Di Bawah Bimbingan Dosen, Ade Rina Farida, M.Si. NIP: 19770513 200701 2 018 JURUSAN KOMUNIKASI DAN PENYIARAN ISLAM FAKULTAS ILMU DAKWAH DAN ILMU KOMUNIKASI UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA 1436H/2014M LEMBAR PERNYATAAN Dengan ini saya menyatakan bahwa: 1. Skripsi ini merupakan hasil karya asli saya yang diajukan untuk memenuhi salah satu persyaratan memperoleh Gelar Sarjana Strata Satu (S1) di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. 2. Semua sumber yang saya gunakan dalam penulisan ini saya cantumkan sesuai dengan ketentuan yang berlaku di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. 3. Jika dikemudian hari terbukti bahwa karya ini bukan hasil saya atau merupakan hasil jiplakan dari karya orang lain, maka saya bersedia menerima sanksi yang berlaku di Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta. Jakarta, November 2014 Mohamad Iqbal Zulfahmi i ABSTRAK Mohamad Iqbal Zulfahmi Analisis Semiotik Rasa Kasih Sayang dalam Film Grave Torture Karya Sutradara Joko Anwar Film Grave Torture merupaka film pendek yang menceritakan tentang seorang anak yang terkubur dan menyaksikan penyiksaan ayahnya. -
Performing Gender on Youtube
Feminist Media Studies ISSN: 1468-0777 (Print) 1471-5902 (Online) Journal homepage: http://www.tandfonline.com/loi/rfms20 Performing Gender on YouTube Lindsey Wotanis & Laurie McMillan To cite this article: Lindsey Wotanis & Laurie McMillan (2014) Performing Gender on YouTube, Feminist Media Studies, 14:6, 912-928, DOI: 10.1080/14680777.2014.882373 To link to this article: http://dx.doi.org/10.1080/14680777.2014.882373 Published online: 19 Feb 2014. Submit your article to this journal Article views: 1882 View related articles View Crossmark data Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rfms20 Download by: [University of Delaware] Date: 08 May 2016, At: 11:38 Feminist Media Studies, 2014 Vol. 14, No. 6, 912–928, http://dx.doi.org/10.1080/14680777.2014.882373 PERFORMING GENDER ON YOUTUBE How Jenna Marbles negotiates a hostile online environment Lindsey Wotanis and Laurie McMillan The contemporary online environment is often touted as a democratic space, open to perspectives that might regularly be excluded from professionally-controlled media platforms. However, females are underrepresented on YouTube, a popular video-sharing internet social media platform. This underrepresentation of women suggests that gender matters on YouTube. In order to contribute to research on gender dynamics on YouTube, this study focuses on the most-subscribed female YouTuber, Jenna Mourey. The first part investigates the degree to which Mourey’s YouTube reception could be understood as misogynistic and hostile. To this end, comments on Mourey’s top-ten videos were compared to viewer comments on the top-ten videos of a male counterpart: Ryan Higa. -
Felix Kjellberg - Wikipedia Bahasa Indonesia, Ensiklopedia Bebas Felix Kjellberg Dari Wikipedia Bahasa Indonesia, Ensiklopedia Bebas
10/12/2014 Felix Kjellberg - Wikipedia bahasa Indonesia, ensiklopedia bebas Felix Kjellberg Dari Wikipedia bahasa Indonesia, ensiklopedia bebas Felix Arvid Ulf Kjellberg (Swedia: [ˈfeːlɪks ˈaɾvɪd ˈɵlf [5] [6] ˈɕɛlˌbæɾj]; /ˈtʃɛlbərɡ/ CHEL-bərg atau /ˈdʒɛlbərɡ/ Felix Kjellberg [7] JEL-bərg; lahir di Gothenburg, Swedia, 24 Oktober 1989; umur 24 tahun), yang lebih dikenal dengan aliasnya di dunia maya, PewDiePie ( /ˈpjuːdipaɪ/ PEW- dee-py), adalah seorang komentator permainan video Swedia di YouTube. Felix menspesialisasi dalam permainan video bergenre horor dan aksi. Salurannya adalah salah satu saluran di YouTube dengan pertumbuhan tercepat, dan pada 11 Juli 2013, ia memiliki lebih dari 10 juta pelanggan,[8] membuatnya menjadi saluran di Youtube peringkat kedua di bulan Juli 2013 dibawah Smosh. Lalu pada bulan Desember [1] 2013 ia memiliki lebih dari 19 juta pelanggan yang Lahir Felix Arvid Ulf Kjellberg membuatnya menjadi saluran Youtube peringkat 24 Oktober 1989 [1] nomor 1 setelah mengalahkan Youtube Spotlight[9] Gothenburg, Swedia Tempat tinggal Britania Raya Kewarganegaraan Swedia Daftar isi Nama lain PewDiePie 1 Awal Hidup Almamater Universitas Teknologi 2 Karier Youtube Chalmers[2][3] 2.1 Sejarah Pekerjaan Selebriti YouTube, komentator 2.2 Format Saluran permainan video 2.3 Kebiasaan 2.4 Penampilan di karya lain Tahun aktif 2010-sekarang 3 Penghargaan dan nominasi Tempat kerja Google, YouTube 4 Referensi 5 Pranala luar Dikenal karena Pengomentar permainan video, PewDiePie Pasangan Marzia Bisognin (2011– Awal Hidup domestik sekarang)[4]