The Creative Youtubers
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Identity and Representation on the Neoliberal Platform of Youtube
Identity and Representation on the Neoliberal Platform of YouTube Andra Teodora Pacuraru Student Number: 11693436 30/08/2018 Supervisor: Alberto Cossu Second Reader: Bernhard Rieder MA New Media and Digital Culture University of Amsterdam Table of Contents Introduction ............................................................................................................................................ 2 Chapter 1: Theoretical Framework ........................................................................................................ 4 Neoliberalism & Personal Branding ............................................................................................ 4 Mass Self-Communication & Identity ......................................................................................... 8 YouTube & Micro-Celebrities .................................................................................................... 10 Chapter 2: Case Studies ........................................................................................................................ 21 Methodology ............................................................................................................................. 21 Who They Are ........................................................................................................................... 21 Video Evolution ......................................................................................................................... 22 Audience Statistics ................................................................................................................... -
Not Another Trash Tournament Written by Eliza Grames, Melanie Keating, Virginia Ruiz, Joe Nutter, and Rhea Nelson
Not Another Trash Tournament Written by Eliza Grames, Melanie Keating, Virginia Ruiz, Joe Nutter, and Rhea Nelson PACKET ONE 1. This character’s coach says that although it “takes all kinds to build a freeway” he is not equipped for this character’s kind of weirdness close the playoffs. This character lost his virginity to the homecoming queen and the prom queen at the same time and says he’ll be(*) “scoring more than baskets” at an away game and ends up in a teacher’s room wearing a thong which inspires the entire basketball team to start wearing them at practice. When Carrie brags about dating this character, Heather, played by Ashanti, hits her in the back of the head with a volleyball before Brittany Snow’s character breaks up the fight. Four girls team up to get back at this high school basketball star for dating all of them at once. For 10 points, name this character who “must die.” ANSWER: John Tucker [accept either] 2. The hosts of this series that premiered in 2003 once crafted a combat robot named Blendo, and one of those men served as a guest judge on the 2016 season of BattleBots. After accidentally shooting a penny into a fluorescent light on one episode of this show, its cast had to be evacuated due to mercury vapor. On a “Viewers’ Special” episode of this show, its hosts(*) attempted to sneeze with their eyes open, before firing cigarette butts from a rifle. This show’s hosts produced the short-lived series Unchained Reaction, which also aired on the Discovery Channel. -
Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash Ashley F
University of South Carolina Scholar Commons Theses and Dissertations 12-14-2015 Redneckaissance: Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash Ashley F. Miller University of South Carolina - Columbia Follow this and additional works at: https://scholarcommons.sc.edu/etd Part of the Mass Communication Commons Recommended Citation Miller, A. F.(2015). Redneckaissance: Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash. (Doctoral dissertation). Retrieved from https://scholarcommons.sc.edu/etd/3217 This Open Access Dissertation is brought to you by Scholar Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. REDNECKAISSANCE: HONEY BOO BOO, TUMBLR, AND THE STEREOTYPE OF POOR WHITE TRASH by Ashley F. Miller Bachelor of Arts Emory University, 2006 Master of Fine Arts Florida State University, 2008 Submitted in Partial Fulfillment of the Requirements For the Degree of Doctor of Philosophy in Mass Communications College of Information and Communications University of South Carolina 2015 Accepted by: August Grant, Major Professor Carol Pardun, Committee Member Leigh Moscowitz, Committee Member Lynn Weber, Committee Member Lacy Ford, Senior Vice Provost and Dean of Graduate Studies © Copyright by Ashley F. Miller, 2015 All Rights Reserved. ii Acknowledgements Although her name is not among the committee members, this study owes a great deal to the extensive help of Kathy Forde. It could not have been done without her. Thanks go to my mother and fiancé for helping me survive the process, and special thanks go to L. Nicol Cabe for ensuring my inescapable relationship with the Internet and pop culture. -
Audio-Visual Genres and Polymediation in Successful Spanish Youtubers †,‡
future internet Article Audio-Visual Genres and Polymediation in Successful Spanish YouTubers †,‡ Lorenzo J. Torres Hortelano Department of Sciences of Communication, Universidad Rey Juan Carlos, 28943 Fuenlabrada, Madrid, Spain; [email protected]; Tel.: +34-914888445 † This paper is dedicated to our colleague in INFOCENT, Javier López Villanueva, who died on 31 December 2018 during the finalization of this article, RIP. ‡ A short version of this article was presented as “Populism, Media, Politics, and Immigration in a Globalized World”, in Proceedings of the 13th Global Communication Association Conference Rey Juan Carlos University, Madrid, Spain, 17–19 May 2018. Received: 8 January 2019; Accepted: 2 February 2019; Published: 11 February 2019 Abstract: This paper is part of broader research entitled “Analysis of the YouTuber Phenomenon in Spain: An Exploration to Identify the Vectors of Change in the Audio-Visual Market”. My main objective was to determine the predominant audio-visual genres among the 10 most influential Spanish YouTubers in 2018. Using a quantitative extrapolation method, I extracted these data from SocialBlade, an independent website, whose main objective is to track YouTube statistics. Other secondary objectives in this research were to analyze: (1) Gender visualization, (2) the originality of these YouTube audio-visual genres with respect to others, and (3) to answer the question as to whether YouTube channels form a new audio-visual genre. I quantitatively analyzed these data to determine how these genres are influenced by the presence of polymediation as an integrated communicative environment working in relational terms with other media. My conclusion is that we can talk about a new audio-visual genre. -
Pewdiepie, Popularity, and Profitability
Pepperdine Journal of Communication Research Volume 8 Article 4 2020 The 3 P's: Pewdiepie, Popularity, and Profitability Lea Medina Pepperdine University, [email protected] Eric Reed Pepperdine University, [email protected] Cameron Davis Pepperdine University, [email protected] Follow this and additional works at: https://digitalcommons.pepperdine.edu/pjcr Part of the Communication Commons Recommended Citation Medina, Lea; Reed, Eric; and Davis, Cameron (2020) "The 3 P's: Pewdiepie, Popularity, and Profitability," Pepperdine Journal of Communication Research: Vol. 8 , Article 4. Available at: https://digitalcommons.pepperdine.edu/pjcr/vol8/iss1/4 This Article is brought to you for free and open access by the Communication at Pepperdine Digital Commons. It has been accepted for inclusion in Pepperdine Journal of Communication Research by an authorized editor of Pepperdine Digital Commons. For more information, please contact [email protected], [email protected], [email protected]. 21 The 3 P’s: Pewdiepie, Popularity, & Popularity Lea Medina Written for COM 300: Media Research (Dr. Klive Oh) Introduction Channel is an online prole created on the Felix Arvid Ul Kjellberg—more website YouTube where users can upload their aectionately referred to as Pewdiepie—is original video content to the site. e factors statistically the most successful YouTuber, o his channel that will be explored are his with a net worth o over $15 million and over relationships with the viewers, his personality, 100 million subscribers. With a channel that relationship with his wife, and behavioral has uploaded over 4,000 videos, it becomes patterns. natural to uestion how one person can gain Horton and Wohl’s Parasocial such popularity and prot just by sitting in Interaction eory states that interacting front o a camera. -
Celebrity Endorsers Vs. Social Influencers Vrinda Soma a Thesis
Celebrity Endorsers vs. Social Influencers Vrinda Soma A thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree Master of Business (MBus). 2019 Faculty of Business, Economics and Law 1 Abstract The purpose of this research is to measure how effective social influencers and celebrity endorsers are in persuading individuals to like, purchase and/or share information about a brand or specific product. Previous literature has discussed how different source characteristics and endorsers influence individuals. However, rapid change in information and communication channel evolution means that the research on endorsements conducted before social media channels arose is in need of updates and extensions to examine how current forms of communication drive brand conversations. Source characteristics impact how a social influencer or celebrity endorser is effective when communicating to an audience. In the endorsement setting, the most important attributes are trustworthiness, expertise, attractiveness, authenticity and credibility (Erdogan, 1999). As the literature shows, these attributes are the most likely to contribute to attitude change and eventual behaviour change (Erdogan, 1999; Kapitan & Silvera, 2016). These attributes have been individually studied for celebrity endorsers (i.e., Erdogan, 1999), however, the rise of online social influencers makes it important to re-evaluate and compare and contrast social influencers and celebrity endorsers so that brands, endorsers and researchers have a better understanding of what viewers are looking for. Two areas of interest drive the quantitative research undertaken in this thesis: (1) an evaluation between attitudes generated by social influencers and celebrity endorsers and (2) the willingness to purchase an endorsed product or brand depending on endorser type. -
Youtube, Multichannel Networks and the Accelerated Evolution of the New Screen Ecology
This may be the author’s version of a work that was submitted/accepted for publication in the following source: Cunningham, Stuart, Craig, David, & Silver, Jon (2016) YouTube, multichannel networks and the accelerated evolution of the new screen ecology. Convergence, 22(4), pp. 376-391. This file was downloaded from: https://eprints.qut.edu.au/98716/ c Consult author(s) regarding copyright matters This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the docu- ment is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recog- nise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] Notice: Please note that this document may not be the Version of Record (i.e. published version) of the work. Author manuscript versions (as Sub- mitted for peer review or as Accepted for publication after peer review) can be identified by an absence of publisher branding and/or typeset appear- ance. If there is any doubt, please refer to the published source. https://doi.org/10.1177/1354856516641620 YouTube, Multichannel Networks and the accelerated evolution of the new screen ecology The concept of ‘connected viewing’ encapsulates deep changes in consumer habit and expectation relating ‘to a larger trend across the media industries to integrate digital technology and socially networked communication with traditional screen media practices’ (Holt & Sanson, 2013: 1). -
School Resources for Educators Meet Our New YAC!
news Summer 2014 Meet Our New YAC! “Small Town, Big Pride” Back to School Resources By Luke Knudsen for Educators PAGE 8 PAGE 9 PAGE 11 WHAT’S NEW AT TREVOR The Trevor Project is the leading Pride Season 2014: national organization providing crisis intervention and suicide Show your Support! prevention services to lesbian, gay, bisexual, transgender, and This season The Trevor Project is excited to be questioning youth. joining cities nationwide to celebrate diversity, PO Box 69232 love, and acceptance! Show your support by West Hollywood, CA 90069 helping us spread our life-saving mission to communities all over the country. If you’re T 310.271.8845 F 310.271.8846 located near our Pride cities, we hope you E [email protected] consider getting involved. Plus, the first 50 volunteers to sign up in each city will receive a www.TheTrevorProject.org free Trevor Pride t-shirt! We’re also a proud partner of Johnson & Johnson’s Care With Pride campaign. Look for their special coupons – available at Trevor’s table in select Pride cities and In This Issue online – and redeem them to benefit The Trevor Project, PFLAG, and the Family Sweet 16 3 Equality Council. You can learn more about their campaign at carewithpride.org. TREVOR AND UNite4GOOD 4 COME TOgetHER Wondering if we’ll be at your Pride? See where Trevor will be by visiting TYleR OAKleY celeBRates 4 TheTrevorProject.org/Pride. Here, you can also sign-up to volunteer and TREVOR help raise awareness of The Trevor Project, nationwide. DONOR SPOtligHT: 5 BRittaNY laRSON TREVORLIVE New -
An Analysis on Youtube Rewinds
KADİR HAS UNIVERSITY GRADUATE SCHOOL OF SOCIAL SCIENCES NEW MEDIA DISCIPLINE AREA POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS ISTANBUL, AUGUST, 2017 i POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS Submitted to the Graduate School of Social Sciences of Kadir Has University in partial fulfillment of the requirements for the degree of Master’s in the Discipline Area of New Media under the Program of New Media. ISTANBUL, AUGUST, 2017 i ii iii TABLE OF CONTENTS Abstract Acknowledgements List of Figures List of Chapters 1. Introduction 2. Literature Review 2.1 Commercializing Culprit or Social Cement? What is Popular Culture? 2.2 Sharing is caring: user-generated content 2.3 Video sharing hype: YouTube 3. Research Design 3.1 Research Question 3.2 Research Methodology 4. Research Findings and Analysis 4.1 Technical Details 4.1.1 General Information about the Data 4.1.2 Content Analysis on Youtube Rewind Videos 5. Conclusion References iv ACKNOWLEDGEMENTS I would first and foremost like to thank my thesis advisor Assoc. Prof. Dr. Çiğdem BOZDAĞ of the Faculty of Communication at Kadir Has University. Prof. Bozdağ always believed in me even I wasn’t sure of my capabilities. She kindly guided me through the tunnel of the complexity of writing a thesis. Her guidance gave me strength to keep myself in right the direction. I would like to thank Assoc. Prof. Dr. Eylem YANARDAĞOĞLU whose guidance was also priceless to my studies. -
How's It Going Bros: Pewdiepie's Memeing in Tertiary Orality
HOW’S IT GOING BROS: PEWDIEPIE’S MEMEING IN TERTIARY ORALITY by TRAVIS BROWN (Under the Direction of Shira Chess) ABSTRACT PewDiePie, the most subscribed YouTuber with 61 million subscribers, became a controversial figure in 2017 after cases of hate speech in his videos. While his hate speech has obvious room for exploration, it is impossible to examine his hate speech without first analyzing the creation of his memetic language within the broader digital culture in which he exists and how users within that digital culture adopt his language. This thesis explores the development of orality in digital culture, placing PewDiePie in the middle of the tertiary orality and meme culture. Upon analysis of PewDiePie’s videos and the language adopted by his audience, I conclude PewDiePie’s intent for his speech does not matter, as propagators of hate speech interpellated that they are the subject of his speech. INDEX WORDS: orality; tertiary orality; digital culture; participatory culture; memetics; internet memes; ambivalent internet; interpellation; YouTube; PewDiePie HOW’S IT GOING BROS: PEWDIEPIE’S MEMEING IN TERTIARY ORALITY by TRAVIS BROWN A.B.J., The University of Georgia, 2016 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS ATHENS, GEORGIA 2018 © 2018 Travis Brown All Rights Reserved HOW’S IT GOING BROS: PEWDIEPIE’S MEMEING IN TERTIARY ORALITY by TRAVIS BROWN Major Professor: Shira Chess Committee: Itai Himelboim Jay Hamilton Electronic Version Approved: Suzanne Barbour Dean of the Graduate School The University of Georgia May 2018 DEDICATION To Mom, for instilling in me my love for learning; And Elizabeth, for keeping me sane while I do so. -
2020 Annual Report
2020 EXECUTIVE TEAM LIST Lorri L. Jean CHIEF EXECUTIVE OFFICER Darrel Cummings LOS ANGELES LGBT CENTER CHIEF OF STAFF 2020 SENIOR EXECUTIVE TEAM Since 1969 the Los Angeles LGBT Center has cared for, championed and Alan Acosta DIRECTOR OF celebrated LGBT individuals and families in Los Angeles and beyond. Today the STRATEGIC INITIATIVES Center’s nearly 800 employees provide services for more LGBT people than any Sharon-Franklin Brown DIRECTOR OF other organization in the world, offering programs, services and global advocacy HUMAN RESOURCES that span four broad categories: Health, Social Services and Housing, Culture and Ricardo DeLeon Education, Leadership and Advocacy. We are an unstoppable force in the fight Mike Holtzman CHIEF FINANCIAL OFFICERS against bigotry and the struggle to build a better world; a world in which LGBT Calen D.B. Ouellette people can be healthy, equal and complete members of society. Learn more at CHIEF DEVELOPMENT OFFICER lalgbtcenter.org. Kari Pacheco CO-DIRECTOR OF HEALTH SERVICES Terra Russell Slavin MISSION STATEMENT DIRECTOR OF POLICY AND COMMUNITY BUILDING The Los Angeles LGBT Center is building a world where LGBT people thrive 2020 BOARD OF DIRECTORS as healthy, equal and complete members of society. David J. Bailey CO-CHAIR We Value: Susan Feniger CO-CHAIR RESPECT Tess Ayers We provide a workplace and service environment where individuality is seen as SECRETARY strength and all people are treated with fairness and dignity. Amy Gordon Yanow TREASURER EXCELLENCE Karim Abay We dedicate ourselves to the highest quality in all our programs and services, and James Alva seek employees and volunteers who have a passion for LuAnn Boylan helping others. -
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Social Media in Asia Co-editors: Cui Litang Xiamen University, Tan Kha Kee College Michael H. Prosser University of Virginia and Shanghai International Studies University Dignity Press World Dignity University Press Copyright © 2014 Michael H. Prosser, except for the parts indicated otherwise. Tis work is licensed under the Creative Commons Attribution-Share-Alike 3.0 Unported License. Please note: Tis license allows free use of the material with the restrictions that authors and editors have to be mentioned as the originators and that works making use of it have to stay open under the same license. For details see: http://creativecommons .org/licenses/by-sa/3.0/. Published by Dignity Press 16 Northview Court Lake Oswego, OR 97035, USA www.dignitypress.org Book design by Uli Spalthof Front cover map from http://commons.wikimedia.org/wiki/File:Map_of_Asia.svg by Cacahuate. Printed on paper from environmentally managed forestry: http://www.lightningsource.com/chainofcustody Book website: www.dignitypress.org/social-media-in-asia ISBN 978-1-937570-36-1 Also available as EPUB: ISBN 978-1-937570-43-9 and Kindle eBook: ISBN 978-1-937570-44-6 589 XVIII. Australian Social Media Trends John Harrison School of Journalism and Communication, The University of Queensland, Brisbane, Australia [email protected] Sean Rintel School of Journalism and Communication, The University of Queensland, Brisbane, Australia [email protected] Elizabeth Mitchell School of Journalism and Communication, The University of Queensland, Brisbane, Australia Corresponding author: [email protected] Abstract Te vast distances Australians must negotiate to connect their small, highly urbanized population both nationally and internationally have long created the incentive for invention, innovation and the early adoption of communication technologies.