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perpustakaan.uns.ac.id digilib.uns.ac.id CHAPTER III ANALYSIS In this chapter, I will explain the result in my analysis. The discussion in this chapter is divided into two sub chapters. The first sub chapter is the description of what happens in Ryan‟s video. It explains the story and mise-en- scene of each video. The second sub chapter is the stereotypes he presents in the video. It explains how Ryan Higa represents himself as Japanese American and what stereotype of Japanese American man being challenged in his video. „How-to‟ is one of the series in Ryan Higa‟s YouTube channel, „nigahiga.‟ In this series, the story is about telling the viewers how to do something and Ryan presents some steps to do it. His role is presenting some steps related to the theme. There are 8 „how-to‟ videos in 2012-2014. The duration of the videos are varied from 3 to 8 minutes. These videos present some stereotypes challenging of Japanese American man. There are 8 „how-to‟ videos uploaded in 2012-2014, as follows: How to Spot a Pothead How to Sing Like Your Favorite Artists 5 Steps to Be Badass How to Get Girls How to Survive a Horror Movie How You Know If You Had ADHD How to Stay Positive How to Be Rapper commit to user 21 perpustakaan.uns.ac.id digilib.uns.ac.id I analyze all of the videos except for “How to Survive a Horror Movie” because it has different format from the other videos (it is made in cartoon format, so we cannot see Ryan‟s expression in delivering the story). The series always begin with an introduction about the theme. After the introduction, he presents the step one by one by giving an example act. Ryan usually plays the main role of the act with the some other supporting roles. The ending is about the conclusion of the theme. It is not always succeed, but it is always entertaining. He has great words to conclude the video and seems to be very serious about it. But he covers it with jokes and being comedic again. A. The descriptions of what happens in Ryan‟s “how-to” videos I will start the discussion in this chapter by briefly sharing the main story of each video first. How to Spot a Pothead tells us whether someone is pothead or not. Pothead is someone who believes any problem can be fixed by smoking marijuana (as cited in www.urbandictionary.com/define.php?term=pothead). Ryan acts as someone who is addicted to marijuana with long thick hair, sleeveless top and jeans as seen in the figure 1. He is helped by another actor who acts as someone who is treated from smoking marijuana as seen in figure 2. commit to user 22 perpustakaan.uns.ac.id digilib.uns.ac.id Figure 1 Ryan acts as a pothead. Figure 2 The extra acts as a pothead. How to Sing Like Your Favorite Artist a tip for the viewers to sing like some famous artist. Ryan acts as a professional singer who teaches the viewers by mimicking the artists. The artists who are being mimicked in this video are famous artists in America such as, Justin Bieber, Nicky Minaj, Justin Timberlake, etc. He wears jacket and sits on a sofa. He speaks like he hosts an entertainment show with soft tone and friendly aura. The figure 3 below shows Ryan character as professional singer. commit to user 23 perpustakaan.uns.ac.id digilib.uns.ac.id Figure 3 Ryan acts as a professional singer. 5 Steps to Be Badass tells about someone who was left out by his friends, changed into someone who is rough and rude. In this video, Ryan wears a leather jacket and jeans. He makes his tone voice lower and tougher. He presents the video by standing with his arm crossed, makes a tough expression in his face and speaks with stressing in his words, indicating that he is really a badass. The figure 4 below shows his character as badass in this video. Figure 4 Ryan acts as badass. How to Get Girls presents some steps to be acquainted with girls. This video is about his life experience. He shares some tips he found to the viewers. He does not act to be different character because it is his personal story. The point in this video is on the example scenes. The scene takes place in a café with darkcommit background. to user The lighting is not that light and 24 perpustakaan.uns.ac.id digilib.uns.ac.id there is a table, plants and painting to match the real café as we can see in figure 5. For the costume, Ryan wears shirt and acts with an actress in a red dress. Figure 5 Ryan approaches a girl in a cafe. How You Know If You Had ADHD is a about how to know if someone has ADHD or not. ADHD is Attention Deficit Hyperactivity Disorder. This video is like personal vlog, sharing his personal experience. He acts as himself, so there is not necessary to put any specific outfit and make up. He sits down and talks to the screen like he talks to the viewers in front of him. He gives some example in many scenes. It is like showing to what he imagines in his head, so that the viewers are easier to understand the meaning of the story. How to Stay Positive is giving out some steps to always have positive thinking. It is also a video about his owns experience. The example scenes are played with other actors with varied situations. How to Be Rapper is about to be rapper. He acts as rapper in this video. He is called R-Dizzle in this video. This is the character he always uses in the hip-hop themed videos. He has used this character since 2007. As seen in the figure 6 below, the setting is supposed to be in the musical studio commit to user 25 perpustakaan.uns.ac.id digilib.uns.ac.id with dark and blue light on the background. There are two screens behind him with some music stuffs in it. He wears snapback and headphones and waves his hands like a rapper every time he speaks. Figure 6 Ryan acts as rapper. There are 2 kinds of „how-to‟ video that Ryan made. The difference is about the role of Ryan in the video; he acts as expert and he acts as himself. When he acts as experts, he dresses up as the profession like what I have mentioned above. He matches the costume and setting to the theme. It shows that he really want to make the viewers believe that he is trusted enough to presents the steps. When he acts as himself, he shares his personal experience and does not care about the costume and make up. The setting of this kind of video is mostly in his bedroom. The bed is always the background, with black or grey blanket. There are some plastic plants in the room and contrast with the white wall in the room. There is also a blue painting, black curtain and white night lamp which make a point in the room. His outfit are always casual and not indicating any profession. He just wears plain t-shirt and trousers. He is also not applying any make up on his face. He just acts natural like what he always does in everyday life. The video always starts with introduction to the theme. Ryan explains what the video is about. He matches his figure behavior to the theme when commit to user 26 perpustakaan.uns.ac.id digilib.uns.ac.id explaining it. For example in the figure below, taken from „How to Sing Like Your Favorite Artist,‟ he sits in a sofa with some pillows in his sides and starts the video by: “Welcome. I’m Ryan Higa, professional singer and vocal-stiloliger-izer- ist. And today I’m gonna let me teaching you how to sing like some of your favorite artists. As much as you think you can’t sing, or as much as you know you can’t, you can’t. Yet. But by the time you finish this video, with enough working effort, one day. You might, be able to sound like. Thiiiiiisss..”. And he ends it with screaming in high pitch, shuts his eyes and makes a gesture like a singer who sings high pitched notes. In „5 Steps to Be Badass,‟ he does not say anything in the first two seconds in the beginning of the video. He is just standing and looking to the other way with his arm crossed. He said “Oh, Hello there. I didn’t see you coming. My name is Ryan Higa also known as Ryan. But you can call me Ryan Higa for sure. And I’m professional badass.” To support the character, there is an exploding effect after he says „professional badass‟ as we can see in figure 7. Even the setting is just in his room, he can deliver the badass character well with his gestures. Figure 7 The exploding effect supports the theme of the video. The only video with different opening is „How to Spot a Pothead.‟ The opening is a warning that no law breaking things is used in the video. And what makes this video different is that there is no host. He presents the theme by giving commit to user 27 perpustakaan.uns.ac.id digilib.uns.ac.id a written explanation of it.

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