Lessons Learned for Public Health Systems Across the U.S

Total Page:16

File Type:pdf, Size:1020Kb

Lessons Learned for Public Health Systems Across the U.S Health Resources in Action (HRiA) is a national non-profit public health and medical research organization, located in Boston, whose mission is to help people live healthier lives and build healthy communities through policy, research, prevention and health promotion. UNIVERSAL HEALTH INSURANCE ACCESS EFFORTS IN MASSACHUSETTS: A CASE STUDY Lessons Learned for Public Health Systems across the U.S. January 31, 2014 prepared for: The Centers for Disease Control and Prevention through the Office of Health System Collaboration within the Office of the Associate Director for Policy on behalf of: The National Network of Public Health Institutes Produced by: Contact: Team: Health Resources in Action Brittany Chen, MPH Brittany Chen, MPH 95 Berkeley Street Senior Program Manager Shin-Yi Lao, RN, BSN Boston, MA 02116 [email protected] Yoojin Lee, MPP www.hria.org 617-279-2240 ext. 324 Laurie Stillman, MM Toni Weintraub, MD, MPH Acknowledgements Special thanks to our expert reviewers: From The Centers for Disease From Northeastern University’s Control and Prevention: Institute on Urban Health Research Dr. Frederic Shaw and Practice: Jon Altizer John Auerbach Kristin Golden From The National Network of Atsushi Matsumoto Public Health Institutes: Sarah Gillen Funding for this case study has been provided by the National Network of Public Health Institutes (NNPHI) through a Cooperative Agreement with the Centers for Disease Control and Prevention (CDC - 5U38HM000520-05). NNPHI and Health Resources in Action have collaborated with CDC’s Office of the Associate Director for Policy on this project. The views and opinions of these authors are not necessarily those of CDC or the U.S. Department of Health and Human Services (HHS). Health Resources in Action Introduction Generalizability The federal Patient Protection and Affordable Many of the lessons learned in MA can be applied Care Act (ACA) was largely modeled after the to states across the nation, despite MA’s unique Massachusetts (MA) 2006 landmark health care public health enterprise. In contrast to the county/ reform effort, Chapter 58 of the Acts of 2006 regional infrastructure and state provision of (Chapter 58), entitled An Act Providing Access to clinical public health services in most other states, Affordable, Quality, Accountable Health Care.1–6 MA’s governmental public health system is highly decentralized, with funding and the provision of This case study examines the impact of Chapter local public health services delegated to individual 58 in MA provide lessons learned to states to town and city governments. As a result, with inform their ongoing implementation of the the exception of the largest cities, many public ACA, forecast potential effects on public health health services across the state are contracted practice, and highlight opportunities to improve to area non-profit organizations and community population health outcomes. health centers. Given these distinctions, this case study explores the Background effects of Chapter 58 on non-governmental safety net providers in addition to the public health system. Prior to the passage of Chapter 58 in 2006, the uninsured rate in MA (6.4%) was significantly lower than that of the U.S. as a whole (15.8%) — Methodology a result of numerous reforms over two decades that strengthened MA’s safety net structure, introduced Research was conducted in two phases: a insurance market reform, and expanded health comprehensive review compiled findings from peer- insurance access. While MA’s Chapter 58 built on reviewed and grey literature regarding the effects of these prior efforts through transforming the state’s Chapter 58 on public health practice and population health insurance landscape, expanding affordable health outcomes, and 27 qualitative interviews of 29 insurance options, and impacting the public’s health high-level key informants provided first-hand insight through a variety of other provisions, the federal into the process and impacts of Chapter 58’s passage ACA contains more comprehensive provisions to and implementation, all of which were reported address preventive services, health care cost and anonymously unless specific permission was granted. quality, and other areas. MA has since passed This background research has been documented in additional rounds of legislation addressing these and more detailed reports. The following represents a other issues; however, the lessons presented herein distillation of the research findings and lessons learned. focus primarily on the impact of Chapter 58. For a detailed comparison of Chapter 58 versus the ACA, and for a timeline of MA’s health care reform efforts to date, see Appendices A and B, respectively. A MA CASE STUDY: Lessons Learned for Public Health Systems across the U.S. i Health Resources in Action Findings and Lessons Learned With the passage of the Patient Protection and Affordable Care Act (ACA) in 2010, there is much speculation about how national health care reform efforts may impact public health and its organization, delivery, and outcomes at the state and local levels. I. INVESTING IN ENROLLMENT • Facilitating enrollment by training enrollment EFFORTS IS KEY TO SUCCESS specialists and ensuring convenient community MA invested in an array of successful strategies access points; to maximize insurance enrollment among eligible • Streamlining the benefit enrollment processes residents, resulting in a substantial decrease in with an integrated eligibility system, single uninsurance rates (Figure 1). These strategies application form, and automatic enrollment of included: those identified via the uncompensated care • Conducting public education campaigns to pool data; and increase consumer awareness of new benefits and • Infusing a blend of public and private funding employer knowledge of new responsibilities; to support these approaches. • Utilizing community health workers (CHWs) and other trained community-based staff for outreach and navigation to help uninsured populations understand coverage options and connect with primary care providers; FIGURE 1: UNINSURANCE RATES, U.S. VS. MA, ALL AGES 18% MA 15.8% U.S. 16% 15.7% 14% Source: MA CHIA Household 12% Insurance Survey (2006- 10% 2011) and U.S. Census Bureau Current Population 8% 6.4% Survey (CPS) (2006-2011).1 6% 1 Estimates for the Massachusetts 4% rates are from the Center for Health 3.1% Information and Analysis (CHIA). 2% 0% 2006 2007 2008 2009 2010 2011 A MA CASE STUDY: Lessons Learned for Public Health Systems across the U.S. 1 Health Resources in Action II. CONNECTIONS WITH PRIMARY III. EXPANSION OF HEALTH CARE AND PREVENTIVE CARE ARE COVERAGE IS REDUCING DISPARITIES INCREASING While gains in insurance coverage occurred in all Over 90% of MA residents reported having a populations in MA, the most dramatic increases personal health care provider in 2010 and 76% were realized for people of color, a population with reported having had a preventive care visit in the lower insurance rates pre-Chapter 58. As a result, previous year (Figure 2). These indicators suggest post-Chapter 58 reports by white and minority that expansion in insurance coverage led to a adults of having a usual source of care equalized significant increase in access to health care services (91% vs. 90%). However, racial disparities in disease among non-elderly adults. prevalence and mortality persist. FIGURE 2. TRENDS IN USUAL SOURCES OF CARE AND DOCTOR VISITS FOR NON-ELDERLY “ People definitely need access to ADULTS IN MA, 2006 & 2010 health care, but that by itself will 2006 not eliminate the disproportionate 2010 100% burden of illness and premature death…The most important barriers 90.4 80% 85.7 have to do with income and 75.8 60% 72.9 discrimination and racism and 69.9 67.9 access to quality education and 40% jobs with opportunity.” 20% – John Auerbach from Massachusetts reform has lessened some disparities, 0% but gaps remain7 Has Usual Had Preventive Had Dental Source of Care Care Visit in Care Visit in (excluding ER) Past 12 Months Past 12 Months Source: Massachusetts Health Reform Survey, 2006–2010. Percentage changes between 2006 and 2010 are statistically significant. A MA CASE STUDY: Lessons Learned for Public Health Systems across the U.S. 2 Health Resources in Action IV. WHILE SOME HEALTH Preventive screening INDICATORS ARE BEGINNING TO There were modest increases in some preventive SHOW IMPROVEMENT, IT IS TOO EARLY FOR LONG-TERM HEALTH screenings after insurance access expanded; yet there OUTCOMES TO MANIFEST is still room for further growth (Figure 3). Colon cancer screening and flu vaccination rates notably Since Chapter 58 passed in 2006, some health increased post-Chapter 58. Insurance coverage alone indicators have shown improvements. The following does not appear to be sufficient to significantly include highlights of trends for selected preventive improve appropriate utilization of all recommended care, chronic and infectious disease, and hospitalization clinical preventive services; thus, continued public indicators. Additional indicator trends can be found health outreach efforts are vital. in the full literature review. For many health indicators, the full impact of reform will take many years to manifest. Additionally, while the most recent, publicly available data were used for the study’s analyses, there is a time lag in data availability. Finally, for many indicators, it is not possible to completely disentangle the effects of Chapter 58 from other factors, such as concurrent public health programs and campaigns
Recommended publications
  • China's Health System Reform and Global Health Strategy in The
    Testimony China’s Health System Reform and Global Health Strategy in the Context of COVID-19 Jennifer Bouey CT-A321-1 Testimony presented before the U.S.-China Economic and Security Review Commission on May 7, 2020. C O R P O R A T I O N For more information on this publication, visit www.rand.org/pubs/testimonies/CTA321-1.html Testimonies RAND testimonies record testimony presented or submitted by RAND associates to federal, state, or local legislative committees; government-appointed commissions and panels; and private review and oversight bodies. ChapterTitle 1 Published by the RAND Corporation, Santa Monica, Calif. © Copyright 2020 RAND Corporation RA® is a registered trademark. Limited Print and Electronic Distribution Rights This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited. Permission is given to duplicate this document for personal use only, as long as it is unaltered and complete. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial use. For information on reprint and linking permissions, please visit www.rand.org/pubs/permissions.html. www.rand.org China’s Health System Reform and Global Health Strategy in the Context of COVID-19 Testimony of Jennifer Bouey1 The RAND Corporation2 Before the U.S.-China Economic and Security Review Commission May 7, 2020 hairman Cleveland, Commissioner Lee, and members of the Commission, thank you for inviting me to assess China’s pandemic-related issues regarding its public health C system, health care system, and global health strategy in the context of COVID-19.
    [Show full text]
  • Expensive Patients, Reinsurance, and the Future of Health Care Reform
    Emory Law Journal Volume 69 Issue 6 2020 Expensive Patients, Reinsurance, and the Future of Health Care Reform Govind Persad Follow this and additional works at: https://scholarlycommons.law.emory.edu/elj Recommended Citation Govind Persad, Expensive Patients, Reinsurance, and the Future of Health Care Reform, 69 Emory L. J. 1153 (2020). Available at: https://scholarlycommons.law.emory.edu/elj/vol69/iss6/1 This Article is brought to you for free and open access by the Journals at Emory Law Scholarly Commons. It has been accepted for inclusion in Emory Law Journal by an authorized editor of Emory Law Scholarly Commons. For more information, please contact [email protected]. PERSAD_8.21.20 8/24/2020 11:43 AM EXPENSIVE PATIENTS, REINSURANCE, AND THE FUTURE OF HEALTH CARE REFORM Govind Persad* ABSTRACT In 2017, Americans spent over $3.4 trillion—nearly 18% of gross domestic product—on health care. This spending is unevenly distributed: Almost a quarter is spent on the costliest 1% of patients, and almost half on the costliest 5%. Most of these patients soon return to a lower percentile, but many continue to incur health care costs in the top percentiles year after year. This Article focuses on the challenges that persistently expensive patients present for health law and policy, and how fairly dividing their medical costs among payers illuminates fundamental normative choices about the design and reform of health insurance. In doing so, this Article draws on bioethical and health policy analyses of the fair distribution of medical costs, and examines how legal doctrine shapes health systems’ options for responding to expensive patients.
    [Show full text]
  • Addressing Health Care Market Consolidation and High Prices the Role of the States
    HEALTH POLICY CENTER RESEARCH REPORT Addressing Health Care Market Consolidation and High Prices The Role of the States Robert A. Berenson Jaime S. King Katherine L. Gudiksen Roslyn Murray URBAN INSTITUTE UC HASTINGS LAW UC HASTINGS LAW GEORGETOWN UNIVERSITY Adele Shartzer URBAN INSTITUTE January 2020 ABOUT THE URBAN INSTITUTE The nonprofit Urban Institute is a leading research organization dedicated to developing evidence-based insights that improve people’s lives and strengthen communities. For 50 years, Urban has been the trusted source for rigorous analysis of complex social and economic issues; strategic advice to policymakers, philanthropists, and practitioners; and new, promising ideas that expand opportunities for all. Our work inspires effective decisions that advance fairness and enhance the well-being of people and places. Copyright © January 2020. Urban Institute. Permission is granted for reproduction of this file, with attribution to the Urban Institute. Cover image by Tim Meko. Contents Acknowledgments iv Executive Summary v 1. Introduction 1 2. Employee Retirement Income Security’s Act 8 3. State Efforts to Promote Transparency 11 4. State Efforts to Regulate Consolidation and Promote Competition 17 5. State Options for Overseeing and Regulating Prices 44 6. Conclusion 68 Notes 69 References 79 About the Authors 86 Statement of Independence 87 Acknowledgments This report was funded by the Commonwealth Fund. We are grateful to them and to all our funders, who make it possible for Urban to advance its mission. The views expressed are those of the authors and should not be attributed to the Urban Institute or UC Hastings Law, its trustees, or its funders.
    [Show full text]
  • Health Care Reform Preventive Services Coding Guide
    Health Care Reform Preventive Services Coding Guide The Patient Protection and Affordable Care Act (PPACA) and the Health Care and Education Reconciliation Act of 2010 (HCERA) has designated the services listed below as preventive benefits and available with no cost-sharing when provided by an in-network provider for members of non-grandfathered health plans. In addition to the services listed below, your patient may have additional preventive care benefits covered under their health plan that may or may not be covered at 100%. Your patient should check their benefit booklet for details on these additional preventive care benefits. The following tables provide a quick reference guide for submitting claims for preventive services with a “well-person” diagnosis code as the primary (first) diagnosis on the claim. This information is intended as a reference tool for your convenience and is not a guarantee of payment. This guide is subject to change based on new or revised laws and/or regulations, additional guidance and/or BCBSNC medical policy. IMPORTANT INFORMATION: Services must be billed with the appropriate diagnosis, at the line level of the claim (Block 24E), pursuant to industry standard coding guidelines. Preventive or screening services are intended for those who currently exhibit no signs or symptoms of disease. Services otherwise deemed preventive that are received in an inpatient setting, an emergency room, or that include additional procedures or diagnostic services may be subject to copayment, deductible and coinsurance. Submitting screening service codes (CPT, HCPCs, ICD-9 or ICD-10) when signs or symptoms are present constitutes inappropriate coding which could result in recoupment of monies paid to the provider for those services.
    [Show full text]
  • Big Bang Health Care Reform — Does It Work?: the Case of Britain’S 1991 National Health Service Reforms
    Big Bang Health Care Reform — Does It Work?: The Case of Britain’s 1991 National Health Service Reforms RUDOLF KLEIN University o f Bath, England ealth care reform has b e e n o n e of the worldwide epidemics of the 1990s. But among the many coun­ tries that have either attempted or contemplated the reform H of their health care systems (Hurst 1992; Organization for Economic Co-operation and Development 1994) Britain stands out from the rest. The reforms of the National Health Service (NHS) introduced in 1991 by Mrs. Thatcher’s Conservative government were driven by the much the same set of concerns and ideas that shaped the international vocabu­ lary of debate. In particular, they reflected the widely held belief that the best way of improving efficiency was to change the incentives to pro­ viders and that some form of marketlike competition was the best tool for achieving this aim (Saltman and van Otter 1992). In all these re­ spects, there was nothing all that special about Britain. What makes the British case special, and worthy of further study, however, is the ambi­ tious scope of the reforms and the relentless determination with which Mrs. Thatcher’s government implemented them. In the United States, the Clinton reforms plan foundered on the rocks of congressional oppo­ sition; in Sweden, a succession of local experiments and committees of inquiry failed to create a national consensus about the direction of health care policy; in the Netherlands, an ambitious plan of reform was The Milbank Quarterly, Vol. 73, No. 3, 1995 © 1995 Milbank Memorial Fund.
    [Show full text]
  • Prevention Provisions in the Affordable Care Act Gail Shearer, MPP
    American Public Health Association OCTOBER 2010 Prevention Provisions in the Affordable Care Act Gail Shearer, MPP Executive Summary n 2010 Congress enacted the Affordable Care Act, a historic and vigorously debated law designed to dramatically overhaul the health system. Included in the Affordable Care Act are comprehensive prevention provisions consistent with those called for by the American Public Health Association I (APHA) in its health reform agenda and supported by other leading experts in population health and prevention.12 The Affordable Care Act, if it is adequately funded, effectively implemented, and creatively leveraged through public and private-sector partnerships, will mark the turning point in the fundamental nature of our health system, initiating the transformation of our health system from one that treats sickness to one that promotes health and wellness. This issue brief begins (Section III) by summarizing the state of public health in the United States, including some measures of the growth of preventable diseases. Section IV describes the major provisions of the Affordable Care Act that address prevention through: (1) investing in public health; (2) educating the public; (3) expanding insurance coverage and requiring that health insur- ance include recommended preventive benefits; and (4) building capacity for better prevention in the future through demonstrations, research and evaluation. 800 I Street, NW • Washington, DC 20001-3710 • 202-777-APHA • fax: 202-777-2534 • www.apha.org Section V identifies key implementation
    [Show full text]
  • The Health Care Reform Spectrum CHRO Education Series
    I II III IV V VI I. II. I. Nearly a decade after the passage of the Affordable Care Act, health care continues to be a top issue among voters in the U.S., with the two major parties offering distinctly III. different visions of the direction of future reform. To help CHROs, their teams, stakeholders, and the public better understand the health care landscape and the prospects for change, we’re launching a series of short papers that will discuss the IV. various types of reform proposals being discussed among policy makers, political candidates and other key stakeholders. OBJECTIVES V. OF THE SERIES We hope this CHRO Education Series will VI. increase member awareness of the spectrum of potential future health care reforms that may be proposed over the next two years – and will help senior HR leaders assess the implications of various types of reform on their future business and talent strategies. We will also use these papers as the basis for follow up discussions with members in 2019 that will help shape the Association’s work with policymakers. 1 II. Policy Makers Have It’s also not surprising that Democrats and Differing Visions of Republicans have very different visions of what direction health care reform should Health Care Reform take in the future. While Republicans have largely abandoned prior calls to “repeal and The US health care system is unique among replace” the Affordable Care Act (ACA), industrialized nations in two ways: it does the Trump Administration declined to not provide universal coverage for all defend the ACA in a recent challenge in a citizens, and access to coverage for nearly Texas district court.
    [Show full text]
  • Implementing Health Care Reform Policies in China: Challenges
    a report of the csis freeman chair in china studies Implementing Health Care Reform Policies in China challenges and opportunities 1800 K Street, NW | Washington, DC 20006 Tel: (202) 887-0200 | Fax: (202) 775-3199 Editors E-mail: [email protected] | Web: www.csis.org Charles W. Freeman III Xiaoqing Lu Boynton December 2011 ISBN 978-0-89206-679-7 Ë|xHSKITCy066797zv*:+:!:+:! a report of the csis freeman chair in china studies Implementing Health Care Reform Policies in China challenges and opportunities Editors Charles W. Freeman III Xiaoqing Lu Boynton December 2011 About CSIS At a time of new global opportunities and challenges, the Center for Strategic and International Studies (CSIS) provides strategic insights and bipartisan policy solutions to decisionmakers in government, international institutions, the private sector, and civil society. A bipartisan, nonprofit organization headquartered in Washington, D.C., CSIS conducts research and analysis and devel- ops policy initiatives that look into the future and anticipate change. Founded by David M. Abshire and Admiral Arleigh Burke at the height of the Cold War, CSIS was dedicated to finding ways for America to sustain its prominence and prosperity as a force for good in the world. Since 1962, CSIS has grown to become one of the world’s preeminent international policy institutions, with more than 220 full-time staff and a large network of affiliated scholars focused on defense and security, regional stability, and transnational challenges ranging from energy and climate to global development and economic integration. Former U.S. senator Sam Nunn became chairman of the CSIS Board of Trustees in 1999, and John J.
    [Show full text]
  • Principles for Health Care Reform
    444 East Algonquin Road Arlington Heights, IL 60005-4664 ASPS POSITION STATEMENT 847-228-9900 www.plasticsurgery.org ASPS PRINCIPLES FOR HEALTH CARE REFORM While the ACA resulted in a number of desirable reforms, including coverage of pre-existing conditions, removal of lifetime caps, and coverage of children to age 26, the American health care system remains beset by a number of serious problems. Health insurance costs continue to rise, and private insurers draw ever-more-narrow networks, threatening broad access to care. Health system consolidation has exploded, threatening the viability of private practice and increasing costs to patients, taxpayers, and insurers. Well-meaning efforts to use alternative payment methods to reward the value of care, rather than the volume, have resulted in systems ill-equipped to integrate, analyze and reward specialist services. These systems threaten the viability of independent medical practices across the country, while causing physicians to retire early or sell their practices to large corporations and hospitals As the 115th Congress begins and a new administration takes power, policymakers are poised to again undertake health care reform. The following are key principles that the American Society of Plastic Surgeons believes must accompany such an effort. MAKE PATIENT ACCESS TO CARE PRIORITY ONE Patients should have timely access to high-quality medical care from the appropriate provider. To advance this goal, health care reform must - o Maximize the availability of high-quality, affordable coverage. o Prohibit denial or cancellation of coverage for pre-existing conditions. o Prohibit denial or cancellation of policies when a patient becomes sick. o Prohibit annual and lifetime caps.
    [Show full text]
  • Biosimilars Event Summary
    November 15, 2013 Developing Systems to Support Meeting Summary Pharmacovigilance of Biologic Products November 15, 2013 Developing Systems to Support PharmacovigilanceMeeting Summary of Biologic Products Introduction Biologic products like vaccines have dramatically altered medical practice and disease prevention for more than a hundred years. In the last several decades, major advances in genetic bioengineering technologies have revolutionized the biologics innovation space and yielded an impressive diversity of recombinant therapeutic proteins, antibodies, and DNA vaccines. Targeted molecular medicines, in particular, have greatly enhanced clinicians’ abilities to treat cancers and other complex conditions. However, along with biologic product-driven advances in medicine have come several challenges related to supporting pharmacovigilance of these products. Biologics tend to be much larger and more complex and sensitive molecules than small molecule drugs, and exhibit some natural structural variation. As a result, different manufacturers’ versions of a biologic product – and even different batches or “lots” of the same biologic product – cannot be considered structurally identical. Instead, approved biologic products fall within a narrow range of structural and clinical similarity. Pharmacovigilance challenges are compounded by the fact that many biologic products are injectable and administered by a provider in an infusion center or physician’s office, or by a caregiver in a patient’s home. In many instances, the product’s manufacturer or specific batch are not adequately captured in these settings. Gaps in pharmacovigilance systems across different health care settings pose a risk for biologic products. For example, passive surveillance systems that rely on reporting by patients and providers often lack critical information, such as lot numbers, which are necessary for identifying safety concerns with a specific batch of a biologic product.
    [Show full text]
  • Health Care Reform: Tracking Tribal, Federal, and State Implementation
    Executive Summary This report analyzes the impact of national health care reform on American Indian and Alaska Native (AI/AN) people. Twenty states are included in a systematic study of the most significant aspects of health care reform. The report identifies which elements of national health care reform are most likely to affect health care access for AI/ANs. It also projects the extent of these changes in health care access in the 20 study states under various scenarios. To provide this analysis, the report accesses data on Medicaid expenditures for AI/ANs provided by a series of studies sponsored by the Centers for Medicare & Medicaid Services (CMS) and conducted by the California Rural Indian Health Board (CRIHB), as well as health, demographic, and other data from the American Community Survey (ACS).1 Two elements of the Affordable Care Act of 2010 will likely have a substantial effect on AI/ANs: Medicaid expansion and health insurance exchanges, including exchange subsidies. As this report describes, Medicaid expansion will likely increase the number of AI/ANs enrolled in Medicaid in the 20 study states by an estimated 286,000 if aggressive outreach and enrollment practices are funded. Predicting participation in health insurance exchanges is more difficult, but an estimated 364,000 AI/ANs in the study states are likely eligible for exchange subsidies. Medicaid expansion, not without its own challenges, will be far easier to achieve than AI/AN participation in the health insurance exchanges. This report examines variations between the 20 study states along a number of salient indicators including measures described in the following table.
    [Show full text]
  • Marketing and Promotion Facts
    INTRODUCTION Activities conducted as part of pharmaceutical marketing and promotion are an important component of educating and informing consumers and health care professionals about new treatments. Direct-to-consumer (DTC) advertisements aim to inform patients of important treatment options, while pharmaceutical sales representatives work to get accurate, up-to- date information on medicines to health care professionals. These efforts have also been the subject of debate, with some questioning their value. This booklet offers facts about pharmaceutical marketing and promotion. We believe these facts are important to consider as the value of marketing and promotion are debated. Since our last publication on marketing and promotion,1 the pharmaceutical industry has worked to improve the dissemination of information about medical advances and to address concerns. One important change was the unanimous approval by PhRMA’s Board of Directors of Guiding Principles on Direct to Consumer Advertisements About Prescription Medicines. These voluntary Principles express the commitment of PhRMA members to deliver DTC communications that are a valuable contribution to public health. In addition, in 2008 PhRMA adopted a newly revised Code on Interactions with Health Care Professionals. The strengthened code refl ects a commitment to maintaining the highest ethical standards in all marketing practices and to promote the best patient care possible. This publication shows the role of marketing and promotion in speeding the dissemination of valuable improvements in medical care. It also highlights the important role that marketing plays in getting patients to discuss a range of health issues with their physicians, resulting in patients receiving needed treatment. We hope that the information contained in this booklet will enhance dialogue surrounding pharmaceutical marketing and promotion by providing a perspective that often is not heard.
    [Show full text]