CONTENTS : Quality of life………………………………………………………… p.4 Architectural heritage... ………………………………… p.6 where anything A taste of pleasure... …………………………………… p.10 Festive delights …………………………………………… p.12 A passion for sport …………………………………… p.14 is possible A vocation for fashion ………………………… p.18 Green living ………………………………………… p.20 Lyon is a dynamic city, Dynamic economy …………………………… p.24 where economic competitiveness Striving for excellence ……………… p.26 and quality of life go hand in hand. …………… p.28 The race for innovation With a vast range of resources The industrial imprint …………… p.30 and mechanisms across the urban area, Open to international …………… p.32 Lyon has a rich and varied business community, providing substantial employment opportunities. Lyon is the number one location in France (outside the Greater Parisian region) for business start-ups, and the third most popular location in France for international companies*, including major names such as Apicil, BioMérieux, Boiron, Cegid, Mérial, Centre Européen de Virologie et d’Immunologie, CNR, Danone, Euronews, Renault Trucks, Sanofi Pasteur, Seb, and TNT Express.

The city has created five competitiveness clusters - recognized as some of the best of their type - in order to strengthen its expertise in its sectors of excellence. Lyon’s 130,000 students and 11,500 researchers work closely with local businesses, making the urban area a location for innovation and experimentation on an international scale.

Lyon is located at the intersection of all major European cities and boasts extensive transport infrastructures, providing an exceptional living environment along the banks of the city’s twin rivers.

It is a historic city and a listed UNESCO World Heritage Site. With its famous cuisine, cultural events and festivals, and substantial parks and green spaces along the banks of the Rhône and Saône, it is a great place to live.

Lyon truly is a city without compromise, where anything is possible..

*Barometer Cushman & Wakefield 2011 p.2 p.3 The Lyon way of life Lyon is the city that never sleeps, bustling with activity all year round. Its streets teem A gate to the world with thousands of people hurriedly going about their business or taking a leisurely Lyon is ideally located at the heart of Europe with road, rail and air links to all major destinations, browse through the city’s many stores. Despite this constant movement, injecting vibrancy making it the ideal place to start your journey. In and energy into the city, Lyon still remains an awe-inspiring place with its imposing just 2 hours, you can find yourself on the Alpine architecture. The old neighborhoods, with their UNESCO-listed heritage, tell the story of the ski slopes. In just 3 hours by road or 90 minutes by city’s past as the former capital of the Gauls. The “Presqu’île” (the downtown area between high-speed rail, you can take a dip in the clear blue the Rhône and Saône rivers) features grand Haussmann-style buildings standing side-by- waters of the Mediterranean! And if you’re looking to go further afield, you can get a direct flight to side with modern constructions. And then, all of a sudden, the incessant activity stops. Réunion, Mauritius or the Dominican Republic from Time seems to come to a standstill in the city’s parks and along the banks of the Rhône, Lyon-Saint Exupéry International Airport. which have been transformed into a giant promenade. With their green spaces, cycle paths and pedestrian walkways, everything appears to slow down here, creating the ideal place to relax. Lyon strikes the perfect balance between activity and tranquility, providing the 1h35 ideal quality of life for residents and visitors alike. 1h45

1h35

MILAN quality of life 1h15

Parks and gardens... Lyon ranked in the top 40 cities in the world for (1) Lyon is positively teeming with greenery, from its quality of life in 2010 . numerous gardens (Jardins du Rosaire, Jardins de la Bonne Maison, Jardins de , Jardins de Rosa Mir, Jardins Lyon, the archetypal tourist city... des Chartreux, Jardins du Musée Saint-Pierre, Jardins de la pp2.7% increase in the hotel occupancy rate from January to October Where each district Cerisaie, etc.), squares, Caluire green walkway and mini- 2011(2). has a soul beach by the Rhône, to its vast, open green spaces (Parc pp3.5 million hotel nights per year. de la Tête d’Or, Parc de Gerland, and Parc du In Lyon, every arrondissement has its own, unique pp500,000 visitors assisted by the Tourist Office in 2010, st nd Vallon). Swimming enthusiasts will also love the vast Parc personality. In the 1 and 2 arrondissements, de Miribel-Jonage, with its lake and beaches, just a few 53% of whom were from abroad. at the heart of the Presqu’île, the artistic flair short miles from Lyon. of the slopes of the Croix-Rousse meets the chic of the district. The 3rd arrondissement is well- known for its modern architecture and non-stop activity. The 4th arrondissement has all the warmth and atmosphere of a small village, where the spirit Connected to the world: of the Canuts lives on. In the 5th arrondissement, the narrow streets, traboule alleyways and p ancient theater reveal the history of Lugdunum. p1 international airport The 6th arrondissement, meanwhile, combines pp120 national and international destinations Haussmann-style and modern architecture, with from Lyon Saint-Exupéry International Airport famous stores and the exquisite rose garden pp1 business airport in Parc de la Tête d’Or. The 7th arrondissement pp3 high-speed rail stations serving Paris, , Geneva, teems with student life day and night, from the universities to the houseboats along the banks of London, Brussels, etc. th p the Rhône. In the 8 arrondissement, you’ll find pFreeways linking Lyon to major cities in France and Europe a place that architect Tony Garnier imagined as ppOver 300 miles of navigable waterways on the the ideal city, where the Maison de la Danse fills Rhône-Saône axis. the air with its magical choreography. Finally, the 9th arrondissement is undergoing major changes (1) Mercer survey. to become a pleasant place to live along the banks (2) Compared with the same period in 2010; source: Lyon Chamber of Commerce Tourism Center. of the Saône. p.4 p.5 Architectural p 6 million visitors per year pThe Musée des Beaux-Arts, with its 70 exhibition rooms pp and the monumental statue of the Sun King The Journées du Patrimoine (architectural heritage days) ppThe Chapelle de la Trinité, an iconic example of Baroque 2011 attracted 14,000 visitors to the Hôtel de Ville, architecture heritage... 12,000 to the Musée des Beaux-Arts, ppThe Cathédrale Saint-Jean and its astronomical clock 6,589 to the Opéra, 7,100 to the Musée Gadagne-Musée ppThe Basilique de Fourvière with its golden Virgin d’histoire de Lyon, and 750 to the Tassinari et Chatel silk ppThe flamboyant Eglise Saint-Nizier workshop. ppThe traboule alleyways of Old Lyon ppThe ancient Fourvière theater, which hosts the Nuits A successful MIXTURE of Lyon’s heritage must-sees de Fourvière festival each summer ppThe Hôtel de Ville ppThe Amphithéâtre des 3 Gaules, the oldest Roman modernity and nature ppThe Opéra, rebuilt in 1993 amphitheater in Gaul As a major international metropolis, Lyon is a source of inspiration for ppPlace des Terreaux and the Bartholdi fountain the world’s most talented architects, who create powerful symbols of the city’s influence. At the confluence of the Rhône and Saône, world-famous architects have created a futuristic neighborhood, where modernity and quality of life come together. On Lyon Island, a series of “container” buildings have sprung up, echoing the activities of the harbor that they overlook. This image of a bustling river port is both highly realistic and an artistic device that strengthens the location’s poetic nature. By combining different shapes, materials and colors, against the backdrop of the city’s lights, these modern architectural designs are transformed into living, breathing, habitable sculptures. They underline Lyon’s ambition to become the city of the future, becoming genuine symbols that are immediately recognized worldwide.

UNESCO World Heritage Site The historic center of Lyon has been listed as UNESCO World Heritage Site since 1998, placing it on the same level as Australia’s Great Barrier Reef, the Angkor Wat temple in Architecture: Cambodia and the Venetian Lagoon. The site is bordered by the city’s ancient fortifications, including the Fourvière hill, a symbol of the metropolis... the historic center of Lyon and a substantial portion of the For many years, Lyon has been a place where architects can experiment Presqu’île. The historic center of Lyon is an exceptionally with their vision of the metropolis of the future. It has become the “ideal beautiful Renaissance neighborhood, with its narrow streets, city”, with its sky-scrapers and slaughterhouses built by Tony Garnier, the fountain at Place Saint-Jean dating back to 1844, the and the rebuilt Opéra designed by Jean Nouvel, and an “international Saint-Jean Cathedral, which took three centuries to build, city”, with its red-brick constructions designed by Renzo Piano and the the Manécanterie (Parish choir school), which is the oldest La Confluence district, the work of several well-known designers. As a building in the old city, and around a hundred Renaissance- result, the Lyon of today is an elegant mixture of unrivaled rich historical style homes. Although the historic center of Lyon has around heritage and the architectural design of the future, some examples of 200 traboule alleyways, only a portion of these remain open which have already become well-known symbols of the city. to the public. p.6 p.7 p.8 p.9 Gastronomic tradition Lyon’s famous cuisine has its roots in antiquity. As the capital of the Three Gauls, Lugdunum was the center of the wine trade. During the Renaissance, a distinction was made between so-called “bourgeois” cuisine and popular cuisine centered around the slaughterhouses, including the famous tripe immortalized by François Rabelais in his work Gargantua. Today, the city still specializes in staple goods, as demonstrated by the names of some of its streets: Rue de la Fromagerie (Dairy Street), Rue de la Poulaillerie (Poultry Merchant’s Street) and Rue Mercière (Haberdashery Street). With the rise in popularity of Italian cuisine in the 17th and 18th centuries, the people of Lyon took these traditions and made them their own, combining artichokes with foie gras and making their own ice creams. It was during this period that Lyon’s reputation for fine cuisine was born. The city’s first restaurants appeared at the same time as the “Mères Lyonnaises” (Lyon’s signature dishes). These dishes took simple cuisine and turned it into an art form, becoming famous worldwide. In 1934, famous epicurean Maurice Edmond Sailland declared Lyon the capital of cuisine. The idea took root and is still relevant today, with many of the city’s restaurants and “bouchons” listed among the top Michelin-rated establishments in the world.

Every cuisine catered for A Lyon tradition: “bouchons” With more than 1,500 restaurants, Lyon has room Just as they did at the time of the “Mères Lyonnaises”, for every cuisine imaginable: authentic, creative, Lyon’s “bouchon” restaurants offer a warm, welcoming regional, international, organic, vegetarian, atmosphere and a range of popular, simple and delicious molecular, haute cuisine, etc. The city has dishes, such as “grattons” (grilled meat), “andouillette” something to suit all tastes and occasions. (tripe ), “tablier de sapeur” (a tripe dish), pork products, dumplings, “cervelle de Canuts” (cheese dip) and praline tart. A taste of pleasure...

A pinch of creativity Michelin-starred chefs The very best of , with more In 2011, Sirha, the international restaurant, Following the footsteps of their masters, today’s chefs are revisiting Many of Lyon’s great names, such as Paul Bocuse, than 1,500 restaurants hotel and catering exhibition, featured: traditional dishes and adding their own personal touch of creative talent Pierre Orsi, Guy Lassausaie, Christian Têtedoie and pp2,200 exhibitors, including 570 international exhibitors and imagination. Lyon features restaurants by famous names such as Georges Blanc, have placed French cuisine firmly The word “Bouchon” comes (allegedly) from 19th-century from 22 countries. Nicolas Le Bec, Philippe Gauvreau, Matthieu Viannay and Davy Tissot. at the top of the tree in world gastronomy. restaurants, where stagecoach horses were rubbed down pp162,615 visitors, including 17,900 international visitors, while the passengers were dining during a stop-off. with a total surface area of 120,000m². pp10,420 chefs from around the globe. Indoor and outdoor markets... 71 Michelin-starred restaurants in the ppLe Bocuse d’Or (international chef championship). Lyon’s indoor and outdoor markets feature a variety of regional produce, Rhône-Alpes region. ppLa Coupe du Monde de la Pâtisserie (the World Pastry Cup). such as salami , pork products, cheeses, macaroons and chocolates, allowing you to bring a taste of Lyon into your own kitchen.

p.10 p.11 Guaranteed cultural buzz Lyon’s vast array of venues host international-scale events all year round. For four days, the Fête des Lumières (Festival of Lights) bathes the city’s monuments, squares, parks and streets in light and color, attracting millions of visitors. In spring, the Nuits Sonores electronic music festival fills the city with the sound of electronic music, day and night. The city buzzes with more than 80,000 people of all ages dancing and generally enjoying the friendly atmosphere. And in summer, the ancient Fourvière amphitheater comes alive. Its stepped terraces host thousands of theater, cinema, music and dance lovers. Every September, the city plays host to the Biennale de la Danse and the Biennale d’Art Contemporain, in alternate years. In October, Lyon celebrates its status as the birthplace of cinema with the Festival Lumière. The festival features movie screenings, welcomes famous actors and directors and hosts awards nights, with more than 60,000 spectators reveling in the magic of the silver screen. When the lights go on and the show comes to an end, visitors vow to return the following year to experience the emotion and festive atmosphere once again. Festive delights

Fête des Lumières, Nuits Sonores, five days of the largest urban event in France electronic music and dancing 2011 once again saw the world-famous Fête des Lumières (Festival of In 2011, this festival attracted more than 80,000 participants. Lights), an event that stretches back 150 years. The highly successful Events included the opening ceremony, the "Apéros Sonores", new version is now in its 12th year, spanning four days. the "Circuit Électronique" and events at the Piscine du Rhône, Marché Gare and Transbordeur, with DJs and musicians from Lyon, p France and abroad filling indoor and outdoor dance floors across pBetween 3 and 4 million people took part in the 300 specially the city, with the unique friendly atmosphere that has become a organized events; The "Biennale" events make signature trademark of the Nuits Sonores. ppAll 17,000 hotel rooms across the urban area filled; cultural accessible to everyone pp4.5-fold increase in sales at stores in the Presqu’île; ppAdapted and copied in Berlin, Glasgow and Singapore. The Biennale de la Danse opens with a vast parade of amateur dancers through the city center, followed by some of the largest dance companies in France and worldwide. The Biennale d’Art Contemporain, meanwhile, provides a window on some of the world's greatest artistic talent.

Biennale d’Art Contemporain 2011 • 201,546 visitors • 20% increase on the previous edition in 2009 • 78 artists from 25 countries Lyon celebrates the • More than 200 works of art on display cinema with Festival • 34 productions of brand new works, with a total exhibition Lumière space covering 14,000m2 across 4 venues In 2011, the third edition of this festival took Biennale de la Danse 2010 place, attracting more than 65,000 spectators. • 300,000 people attended the parade Some of the biggest names in the industry • 95,000 spectators watched the 178 productions that took place were present, including Jean Dujardin, Thomas over the 25 days of the festival Langmann, Fanny Ardent and Albert Dupontel, • 780 artists shared their passion and the special evening event in honor of • 41 dance companies took part, representing 18 countries Gérard Depardieu was a real success. p.12 p.13 LOU Rugby crowned Champions of France. A few key events... p Lyon Hockey Club in the 1st division. pLugdunum Roller Contest for rollerskating fans. A passion for sport ppLyon Free VTT and Avalanche Cup for mountain biking Lyon Basket Féminin (women’s basketball club) enthusiasts. in League 1. ppRun In Lyon and Lyon Urban Trail for flat and all-terrain Olympique Lyonnais women’s football team crowned runners. European Champions. ppAnd finally, the famous Sainté-Lyon long-distance run, covering 42 miles in dark, cold (and sometimes snowy) Olympique Lyonnais, the only club ASVEL, 17 times French Champions in basketball. December conditions. to win the French Championship In 2016, Lyon will be a host city for the UEFA European 7 years in a row Football Championship. Lyon has always been proud of its football club, supporting the team with devotion year in, year out. In 1989, Olympique Lyonnais (OL) gained promotion to Ligue 1 and gradually began to build up a successful list of honors: 7-times winners of the French Championship between 2002 and 2008, 4-times winners of the Coupe de France and 1-time winners of the Coupe de la Ligue. It is now one of the most decorated clubs in France, with a list of iconic players including Sonny Anderson, Edmilson, Juninho, Lisandro Lopez, Karim Benzema and goalkeeper Hugo Lloris. OL also boasts an equally successful women’s team. The women have won the French Championship 9 times. In 2007, OL achieved a remarkable double: both the men’s and women’s teams won their respective championships. This was a first in the history of French football. In 2008, OL managed to beat its own record. On this occasion, both teams won the Cup and the Championship. At the end of 2011, OL was 9th in the European club rankings. The whole city is behind the team, hoping that it will continue to bring home the honors.

Lyon, the archetypal sporting city Lyon is ideally located between the Alps and the Mediterranean and boasts its own natural beauty, making it the perfect location 1,2,3... Run, skate, pedal! for sports lovers. The city has a vast range Lyon is the perfect place for joggers, rollerbladers, scooter of sporting facilities, including the Gerland riders and cyclists to enjoy their activity. The city boasts a and La Duchère stadiums, two ice rinks, range of green spaces, parks, hills, river banks, cycle lanes and several Olympic-sized swimming pools. and pedestrian walkways, where enthusiasts can exercise The city’s wide array of clubs and associations and have fun. cover the full range of sports.

p.14 p.15 p.16 p.17 New fashion talents Lyon’s silk tradition can still be seen today on major catwalks around the globe, with the city playing host to some of the world’s most prestigious fashion labels. Alongside these luxury stores stand the names of some of Lyon’s brightest up- and-coming fashion designers. Talented designers such as Max Chaoul, Nathalie Chaize, Mongi Guibane, Jean-Claude Trigon and Azuleros continue to push the boundaries and develop new trends in the worlds of fashion, design, interior decor, arts and crafts and jewelry. The Village des Créateurs provides the support and structure that new Lyon-based fashion, decoration and design talents need to shine.

Lyon, nurturing the businesses of the future The Lyon environment offers superb commercial opportunities for businesses. Lyon has become a genuine hub of creativity and experimentation and offers a range of operational systems for testing and approving innovative retail concepts and bringing them to fruition. • The Lyon Shop & Design program involves detecting the best pre-development design concepts from across the urban area and provides an opportunity to meet architects and designers and to take part in discussion workshops. • Creative industries: a range of discussion events are organized to help businesses and retail brands work together to design the products and markets of the future. Expertise, visions and experiences are shared to open new horizons. A vocation for fashion

Printor, the international KEY FIGURES Economy jewelry trade show. pp16,650 creative industry jobs across Greater Lyon. pp€11 billion spent ppRhône-Alpes region, the world leader in the Technical each year Villa Créatis, bringing all Textiles market. within Lyon’s consumer creative and textile industry pp67 companies in the Village des Créateurs. catchment area A vast choice players together to make Lyon ppGreater Lyon, the number one area in France for jewelry 8th survey into household consumer behavior Lyon’s streets are packed with stores and outlets of all types. With major the capital of intelligent textile in terms of the number of companies and production volumes. in the Lyon and Rhône region. chains, luxury brands, independent stores, the Village des Créateurs design. p and Indian fashion outlets, the choice is simply staggering. Shoppers p13 higher education design training courses across Lyon: can spend an afternoon discovering new things, from unique decorative the highest number of any city in France. items to a bargain pair of boots. For those who prefer to do all their shopping in one place, Lyon has some exceptional shopping malls. p.18 p.19 While Paris is just discovering “Autolib”, Lyon has been using it since 2008! December 2011, self-service cars have become a real phenomenon in Paris. This brand new concept has just appeared in the capital, yet Lyon has had such a scheme in place since January 1st,2008. In just three short years, the Autolib scheme has seen strong growth in the Lyon urban area, with 100 vehicles available from 36 stations, 14 of which are located by the road-side. By providing self- service cars, Autolib has revolutionized the role of cars in the city, and their place in citizen behavior. Now, local residents can simply reserve a vehicle and pick it up, allowing them to drive to a meeting or evening event, or simply to do some shopping. There are several types of vehicle available, and the scheme is open to both individuals and business users. The scheme is a great way to limit car

use in the city, thereby reducing CO2 emissions in France’s two great cities: Paris and Lyon! Green living

Green transport La Confluence: a Very High Environmental Quality Green by nature developments neighborhood Besides the multiple parks and green spaces in the city center, the Beaujolais countryside and the Rhône Valley are just a few Every new project undertaken within Greater Lyon The European Concerto program, which was introduced during the development of the La short minutes from Lyon. The perfect way to take in a breath must now comply with High Environmental Quality Confluence neighborhood, is designed to reduce the environmental impacts of buildings while of fresh air! standards or include sustainable development maximizing occupant comfort. The figures achieved are unique in France: considerations. The new Part-Dieu and La Confluence • 30% of the heating energy consumption of a new, regulation-compliant building. neighborhoods comply with High Environmental • 80% of the energy used for heating and hot water comes from renewable sources. Thousands of Vélo’V enthusiasts Quality standards that exceed minimum government • 50% of electricity consumption in communal areas is provided by roof-mounted solar requirements. The banks of the Rhône have been photovoltaic panels. Once again, Lyon cements its role as a pioneering city, as the first redeveloped to create a pedestrian walkway and cycle place where self-service bicycles were successfully introduced lane, and the Rives de Saône project is continuing this on a large scale. Men and women of all ages, all backgrounds same trend. Sustainability is the keyword, protecting and all walks of life, including students, young people, senior the environment and enhancing the well-being of the citizens, executives and secretaries, have discovered the joy of city’s residents. getting around town by bicycle. Vélo’V was introduced in Lyon in 2005. Today, there are more than 3,000 bicycles and 250 stations throughout Lyon and . This scheme is an excellent addition to the existing, extensive network of green modes of Car-free river banks With a 50% reduction in car use in the city transport, including the metro, bus, tram and trolleybuses. A few years ago, they were little more than a center, Lyon is the most environmentally friendly glorified car park, with the rows of houseboats metropolis in France. moored next to concrete. Now, the river banks have been transformed into a place where Vélo’V: key figures environmentally friendly transport and greenery pp27.7 million rentals since 2005. dominate. Lyon’s residents are rediscovering the p joys of strolling and relaxing, on foot, roller blade, p15,000 to 20,000 rentals per day on average in 2009 bicycle, scooter and roller skate, on a site covering pp42,000 active subscribers per year. 25 acres, with 3 miles of paths and walkways. The pp55% of Vélo’V users use their car less. banks of the Saône will soon be transformed in the pp75% of users are aged between 18 and 35. same way... 200 miles of cycle lanes in 2011, 600 miles by 2020. p.20 p.21 p.22 p.23 dynamic LYON, economy a european city The number one urban area for business start-ups in France outside the Paris region. Entrepreneurial spirit: 15,800 companies created in 2010. the Lyon success story France’s second city for business tourism. Lyon is the archetypal dynamic city, with the resources and ambition France’s second city for major conventions to be the most attractive location for local, national and multinational and professional trade shows: businesses. With the city’s enduring entrepreneurial spirit, Lyon’s pp21,000 events. business community continues to flourish, grow and expand. New pp2.9 million participants business start-ups are also on the rise, with an incredible statistic: pp390 international conventions and professional trade shows: a new company is created in the city every single hour. The Greater Lyon Pollutec, Sirha, Solutrans, Biovision, etc. region has a higher density of decision-making centers than Barcelona or Manchester. The urban area’s international influence continues to Third city in Europe in terms of international company set-ups(1).

grow, with Lyon-based businesses exporting recognized expertise in th their respective sectors. 6 in Europe in terms of value for money for tertiary-sector property(2)

9th out of 37 European cities for business owner satisfaction with local policies and initiatives(3).

Lyon, Ville de l’entrepreneuriat, the business start-up, revival and takeover network, comprising 48 separate structures.

488,857 private-sector jobs in Greater Lyon, distributed as follows: 15.4% in industry, 77.6% in the tertiary sector and 7% in construction.

86 company headquarters in the public and private sectors employing more than 1,000 people.

Lyon’s international reputation, with the presence of major brands: Apicil, April, Bayer Cropscience, BioMérieux, Bluestar Silicone, Boiron, Cegid, “Lyon Ville de l’EntreprenEUriat” Network Centre Européen de Santé Humanitaire (European Center for Human Health), This group of 48 professionals exists to support Centre Européen de Virologie et d’Immunologie (European Virology and entrepreneurs from the initial project stage to the business Immunology Center), International Agency for Research on Cancer, CNR, start-up and development process. Danone, Euronews, GL Events, Genzyme, Handicap International, Irisbus, Each year, the network assists 10,000 to 12,000 business Mérial, OMS, Pôle Mondial de Surveillance et d’Alerte des Maladies creators, with start-up projects of all types. Transmissibles (Global Transmissible Disease Monitoring and Alert Center), Renault Trucks, Sanofi Pasteur, SEB, TNT Express, etc.

(1) According to the Ernst & Young attractiveness survey (2) Cushman & Wakefield ranking 2010. published on the France website in 2011, slightly behind (3) ECER ranking 2011 London and Paris and ahead of Düsseldorf, Madrid and Frankfurt. p.24 p.25 New generation campuses Lyon continues to modernize its higher education provision, achieving recognition for the excellent training that the city’s institutions deliver. Following the decision to group 18 higher education institutions in Lyon and Saint-Etienne under the banner of “Université de Lyon”, a new phase has been launched to strengthen the international dimension of its campuses. The Lyon Cité Campus project will lead to the emergence of modern campuses, where higher education institutions, research bodies, businesses and private institutions stand side by side. This new project involves the Charles Mérieux and LyonTech-la Doua campuses. These two campuses are highly ambitious and have gained broad recognition for their expertise...

LyonTech-la Doua campus This campus has an ambitious goal: to become the leading international reference in the field of clean technologies. The campus will use its two areas of expertise (chemistry and engineering) to break new ground in sustainable development, Striving meeting the major challenges of tomorrow’s society and today’s businesses. LyonTech-la Doua will also open its doors to the business world by creating a collaborative projects unit, an experimentation center and new premises dedicated to hosting new companies. Under this new structure, students, researchers and businesses will work together on subjects for excellence including energy, water quality and transport, developing the clean technologies of the future. Charles Mérieux campus CLEAN TECHNOLOGIES: A LYON SPECIALITY This campus specializes in Biosciences and Human and Social Sciences. It will promote a culture of openness Clean technologies are industrial services and techniques that use natural and dialog with all players in the sector. Its aim will be to resources, energy, water and raw materials in a way that aims to optimize develop innovative, structural projects with the Centre de efficiency and productivity. Any services or techniques of this type must Recherche Avancée (Advanced Research Center), the Centre therefore always try to limit pollution and waste. Européen de Nutrition pour la Santé (European Health Performance, meanwhile, must be at least as good as or even better than Nutrition Center), the Maison Internationale des Langues et the performance of traditional technologies. The end goal is to improve des Cultures (International Language and Culture Center) and a residence for public and private sector researchers user profit. Lyon is currently one of the top 10 clean technologies centers in the Confluence neighborhood. The proximity of the in Europe. manufacturing companies and businesses at Gerland will help to support this research, along with the Biopôle, the Tony Garnier business incubator and the P4 laboratory.

The number 1 chemical production center in France: Université de Lyon in figures... Lyon has... Lyon’s research community is pp48,000 jobs pp18 institutions pp1 International School Complex represented by... pp2,000 companies pp130,000 students, including 12,500 pp1 new prestigious “École Normale The CNRS, the International Agency for pp3,000 researchers foreign students Supérieure” Research on Cancer (IARC), INSERM, INRA, pp470 patents registered each year pp5,000 doctoral students pp1 institute of political studies INRETS, the P4 laboratory, the Centre pp11,500 teacher-researchers and pp3 universities International de Recherche Industrielle 2 competitiveness clusters : AXELERA (chemistry and teachers, including 587 from abroad pp12 engineering schools (International Industrial Research Center) Closer cooperation... environment) and LUTB (transport of goods in urban environments). pp550 laboratories, including 230 public pp14 business schools and the Lyon Polytechnic Institute. With the major Lyon Cité Campus project, Lyon aims to laboratories pp4 medical schools strengthen cooperation between the Université de Lyon, “The factory of the future”: lnstitut National pour le pp800 theses per year research centers and innovative companies. With this new Développement des Écotechnologies et des Énergies Décarbonées form of collaboration, the city’s 130,000 students will be able 42% of Lyon’s population is to experiment and use their skills to invent the technologies (INDEED - National Institute for Ecotechnologies and Carbon-free Energy aged under 25*. and solutions of the future. Development), approved in 2011. *Source: INSEE. p.26 p.27 Innovation driving competitiveness In a climate of ever-fiercer national and international competition, companies need to remain at the cutting edge of technological developments and innovation. In recent years, Lyon has quickly established itself as a driver of competitiveness and innovation. In 2005, the French government officially approved the city’s five competitiveness clusters. Lyon is now the leading city in France in terms of excellence in innovation. In 2008, Lyon enhanced its reputation even further. The city’s five competitiveness clusters had all achieved their objectives. Only 34 of a total of 71 such clusters across France could boast this same achievement. This is clear proof, if such proof were needed, that Greater Lyon has struck the perfect balance between research, development and manufacturing. IMAGINOVE Digital Entertainment Competitiveness Cluster. Imaginove is a moving image competitiveness cluster that brings together companies from across the Rhône-Alpes region in pursuit of a common goal: to develop synergies between different sectors of the moving image industry by encouraging anticipation and stimulating innovation within the industry. This cluster is dedicated solely to the production and dissemination of multimedia content. Its ambition is to The race become the leading cluster of its kind in Europe within 5 years. Since 2005, Imaginove has anticipated future developments in the market, including growing international competition, changes in user habits and practices, and the cross-media, for innovation moving image-based strategies of international companies. A few key players... Ubisoft, Pixel, Namco Bandai, Les Gobelins, Citia EPCC, Rhône-Alpes Cinéma… All major players in the image industry are referenced, including the video games, cinema, multimedia, LYONBIOPÔLE Biovision, the world’s leading health audiovisual and animation sectors. forum. The cluster is supported by the Rhône-Alpes region, A Life Sciences competitiveness cluster on an international scale. the Government (DIRECCTE) and Greater Lyon. Lyonbiopôle is an international vaccination and diagnosis center of excellence. Its aim is to study all aspects of infectious human and animal 2011 saw the approval of the infectious diseases diseases, from prevention to treatment. This so-called “integrated” research institute project with exciting approach, which includes original administration systems, involves prospects for the next 10 years: developing a “health shield” to protect populations. ppOver 1,000 participants from the fields of science and technology. The cluster covers three main fields: infectious diseases, cancer p research and neurosciences. p40,000m² of planned real estate development. ppAnnual revenue of €40 million. A few key players... ppOver 3,500 new jobs. BioMérieux, Sanofi Pasteur, Mérial, Genzyme, Becton Dickinson, PX Imaginove: a Rhône-Alpes region approved The European leader in terms of cross-media Therapeutics, GenOway, Alize Pharma, Hospices Civils de Lyon, CNRS, Lyon’s biology and health care sector: competitiveness cluster production and dissemination. Inserm, École Normale Supérieure, Commissariat à l’énergie atomique one of the top 5 biology clusters in Europe. (Atomic Energy Commission), Université de Lyon, Institut Pasteur, Greater Lyon, Rhône-Alpes region, DRIRE Rhône-Alpes (Rhône-Alpes regional The image sector The number 2 Creative Industries cluster industry, research and environment directorate), etc. 600 companies and 100,000 jobs in the Rhône-Alpes in the Rhône-Alpes region: in France with 17,000 jobs across the urban area (image, region. pp650 companies design, fashion, cuisine, etc.). Activities... pp23 research laboratories. • R&D project development The leading vaccination production pp28 image-related training courses. 210 moving image companies with an almost 40% increase • Service delivery to businesses in the sector: LyonBioAdvisor. ppInternational events including the International Animated in jobs over the last 15 years. • Research and training support. center in Europe. • Biopôle promotion and international visibility support. Film Festival and Market in Annecy, Cartoon Movies and Lyonbiopôle: 84 members, 360 researchers, Serious Games Sessions. Imaginove: 150 members and 94 approved R & D 27 research units, and 1,000 new jobs in the region projects in 5 years. since 2005. p.28 p.29 The industrial imprint

LYON URBAN TRUCK&BUS TECHTERA AXELERA Technical Textiles Competitiveness Cluster. A Chemistry/Environment Competitiveness Techtera’s ambition is to create a link between Cluster that is unique in the world. innovative players in the Technical and Functional Since 2005, the Axelera competitiveness cluster Textiles industry. has had the innovative vision of combining These high-performance products are used in chemistry and the environment. Axelera was a wide variety of different applications based created to meet a range of different challenges: on their specific properties: high resistance, fire increasing the use of renewable raw materials, retardant, antibacterial, water repellent, anti-UV, developing cleaner and more energy-efficient etc. Since 2005, this competitiveness cluster has processes, producing more sustainable products been working to promote innovative, value-added and recycling all end-of-life materials. These products. Its aim is to make the name “Techtera” environmental and societal concerns have synonymous with a European center of excellence produced a vast range of innovative, highly European Urban Public Transport in Technical and Functional Textiles. promising solutions and delivered many long-term Competitiveness Cluster. jobs. Lyon Urban Truck&Bus (LUTB) is the only competitiveness cluster in Europe that focuses A few key players... on public individual and goods transport in A few key players... Arkema, CNRS, IFP, Rhodia and Suez… 170 members urban environments. Its ambition is to meet the Porcher, Chomarat, Sigvaris, Sperian Protection, at the end of 2009, 1/3 of which are SMEs. challenges raised by growing mobility needs, for Thuasne, Altertex, Diatex, MDB Texinov, Sofileta, both goods and people, in urban environments. Université Claude Bernard Lyon I, ITECH, INSA 5 core disciplines: LUTB’s projects focus on all aspects of transport de Lyon, IFTH, CTTN, CTP, CTC, etc. • Chemistry that meets society’s major challenges: solutions, from vehicle components to the best In total, the cluster features more than 100 SMEs sustainable buildings, renewable energy, vehicles ways of integrating the flow of goods and people in and major companies from the Technical Textiles and electronics. a way that is both profitable and sustainable. industry, local authorities including Greater Lyon, • Protection of natural resources: air, water, soils, technical centers and public and private research agro-chemistry. A few key players... laboratories. • Recycling of all materials. Renault Trucks, Irisbus Iveco France, IFP Énergies • Plant-based chemical products. nouvelles, IFSTTAR, Greater Lyon, Lyon Chamber of • The factory of the future and eco-designed Commerce, manufacturers, equipment producers, processes. public and private research and training bodies, freight carriers, public transport operators, etc. The association has some 140 members, including 65 companies with fewer than 500 employees and 17 laboratories, schools and research centers.

The aims: • To cement the urban area’s position as the leader in industrial vehicles and secure, integrated transport solutions. • To deliver balanced, innovative social, economic and industrial solutions that are proven and Industrial vehicles in the Rhône-Alpes region... The Rhône-Alpes region is the... Lyon is the... assessed in a real-life environment. ppNumber 1 chemical production center ppSec ond largest industrial sector The industrial vehicles sector employs 31,000 people in the Lyon in France. in the region by turnover. region and 76,000 people in the Rhône-Alpes region. ppNumber 2 chemicals region in France ppThird largest industrial employer by workforce. in the region. 105 collaborative R&D projects initiated by regional players in the ppNumber 2 region in France ppand accounts for 15% of all industrial industrial and public and private research sectors since 2005. in the eco-industry sector by workforce. investment in the region. p.30 p.31 TO BECOME A GLOBAL CITY This is not just an ambition, it is a reality that Lyon has achieved over the years, through the events that it hosts and the actions it has taken. Many of the city’s events are truly international in nature, and are key events in their respective fields. Sirha, Lumiville, Pollutec Lyon and Bocuse d’Or are just some examples. Through its presence in major European and international city networks, Lyon is able to influence the future of other global cities by sharing its expertise and skills. By working closely with other partner cities, it has become a place where the major issues of the future are debated and discussed. And in order to succeed in its pursuit of a fairer, more sustainable world, Lyon works with its partner cities in a spirit of mutual support and assistance. OPEN TO international

Association des Maires de Grandes Villes de France (AMGVF - The French Association of City Mayors). This association was created in 1974. It has 95 member cities and inter- Genuine partnerships community groupings in France with a population of more than 100,000 people, Lyon works with other major European cities in many different including Lyon. Its purpose is to defend the interests of major cities and their ways and on many different levels. Examples include cooperation residents. The AMGVF is divided into several working groups and commissions, agreements, friendship pacts, collaboration charters, partnership based on the skills and expertise of individual members. Through the work that declarations, and twinning arrangements. The aims of these it carries out, it is able to ensure that the voices of France’s cities are heard agreements also cover a wide variety of fields, from economic at government, parliament and European institution level. Lyon is a member of the development and culture to technology and territories. Board and chairs the European and International Affairs Committee, which looks at the future of European cohesion policy. Responsibility and solidarity In order to support less fortunate cities, Lyon has instigated United Cities and Local Governments (UCLG). a number of different international mutual support projects, Lyon: a networked city... This organization was formed in 2004 and is the main body responsible involving mechanisms such as decentralized cooperation, Lyon is a member, and in some cases a founder, of some of the major international for representing local governments to the United Nations and the international a solidarity and sustainable development fund to promote city networks, helping it to extend its influence and ensure that its voice is heard community. As a member of the Board, Lyon plays an active role in implementing access to water and a digital solidarity fund. on a European and international scale. its objectives, alongside major cities such as Barcelona, The Hague, Paris, Istanbul, Buenos Aires, Rabat and Moscow. Lyon also chairs the Development Eurocities, the network of European cities. Cooperation & City Diplomacy Committee. Eurocities was founded in 1986 by the mayors of six major European cities, including Lyon. Today, it has 135 member cities in 34 European countries. It is a Citynet, the network of Asian cities. working platform where members are able to exchange ideas, identify problems, As the only European member of Citynet, Lyon plays a key role in establishing develop innovative solutions and initiate joint projects. closer ties between Asian and European cities. p.32 p.33 OPEN TO international MÉDIACITÉ

DELICE, the network of Good Food Cities of the World This network was launched in 2007 and is chaired by Lyon. Its purpose is to promote the reputation of its member cities for fine dining. It acts as a platform for discussion, enabling its members to exchange culinary practices and talk about good food in general. Lyon: a global destination Delice currently has 19 member cities, Lyon’s international events - public or private sector including Lyon, Barcelona, Birmingham, and for business or pleasure - benefit from an WElCOME Brussels, Leipzig, Guangzhou, Montreal, exceptional environment, superb visibility, leading expertise and superb hosting capabilities. Osaka, Riga and St. Louis. lYON aCCuEillE • 55: this is how many consulates represented their countries at the 2011 edition of the Fêtes iNDustriEs lYON 2011 Consulaires (consular festival). lE salON DE tOutEs lEs iNDustriEs iNNOvaNtEs • Foire internationale de Lyon (Lyon international BIENVENUE AUX 20 000 PARTICIPANTS fair). • The University of Tokyo’s prestigious “Todai Forum” eurexpo Du 5 au 8 avril 2011 was held in Lyon in 2011. • Biovision, the international life sciences forum.

industries-80x200_EXE.inddLyon 1 Welcome Attitude 14/03/11 14:57 Lyon is proud of its tradition of “pooling know-how”, and in 2008 introduced the “Lyon Welcome Attitude” scheme. It was designed in conjunction with tourism institutions and businesses and delivers a set of Premium services to convention-goers and exhibitors. The Business conventions and aims of the scheme are to meet the trade shows needs of visitors to the city, welcome them with open arms and help them With its excellent venues and facilities and its superb to get around. Each year, the “Lyon environment, Lyon hosts a range of international and Welcome Attitude” scheme covers European trade shows and conventions. • Sirha, the international hotel and catering around 15 trade shows and conventions, trade show. with dedicated signs, airport and rail • P ollutec Lyon, the international environmental station receptionists, a “Welcome” facilities, technologies and services trade show. poster campaign throughout the city • Solutrans, the European transport solutions and in hotels, and a special timetable on trade show. certain public transport routes. • Piscine, the European swimming pool industry trade show..

p.34 p.35 GREATER LYON URBAN COMMUNITY General Delegation for Economic

ose, Transgène. ose, and International Development 20 rue du Lac - BP 3103 69399 Lyon Cedex 03 Tel. + 33 (0)4 78 63 40 40 Fax + 33 (0)4 78 63 40 74 www.business.greaterlyon.com lpes Studios, Elina Sirparanta, Cyril Thomas, Tour R Tour Thomas, Cyril Elina Sirparanta, lpes Studios, A ADERLY aredes, R hone- aredes,

ldo P Economic Development Agency for the Lyon Region Place de la Bourse 69289 Lyon Cedex 02 Tel. + 33 (0)4 72 40 57 50 Fax + 33 (0)4 72 40 57 35 www.aderly.com A Marin, Jean-François TB_Crealis, LU L eone, Jacques Jungle, H andwear, FST Formica, Vincent D omilyon, I tem, Collectif Muriel Chaulet, Marie Carrier, L oïc Benoît, A sylum, ccor / Masterfile, - photos: A MM AP - photos: © cover: