SAS Global Forum Executive Conference Program

EXECUTIVE CONFERENCE

April 26 – 29 | Dallas, TX

sas.com/globalforumexec

#SASEC15 Agenda Sunday, April 26 4:30 – 6:30 p.m. Welcome Reception The Quad: Kay Bailey Hutchison Convention Center – Level 2, Exhibit Hall D 4:45 – 5:45 p.m. Guided Tours of The Quad 4:45 5:15 5:45 7:00 – 8:30 p.m. SAS® Global Forum Opening Session Convention Center – Level 2, Exhibit Hall F 8:30 – 9:00 p.m. Dessert Reception (Immediately Following Opening Session) Convention Center – Level 2, Lobby F

Monday, April 27 7:00 a.m. – 6:00 p.m. Registration and Conference Concierge Omni Dallas Hotel – Level 3, Dallas Ballroom Prefunction 7:00 – 8:30 a.m. Continental Breakfast Omni Dallas Hotel – Level 3, Dallas Ballroom Prefunction 8:30 – 9:30 a.m. Keynote Presentation and General Session Author, professor and entrepreneur Erik Qualman Retired US Army General Russel L. Honoré Omni Dallas Hotel – Level 3, Dallas Ballroom 9:30 – 10:30 a.m. Executive Insights: A Modern Analytic Platform for Big Data Jim Goodnight, CEO of SAS Jim Davis, Executive Vice President and Chief Marketing Officer, SAS Herb Cunitz, President, Hortonworks Mike Olson, Chief Strategy Officer, Cloudera Omni Dallas Hotel – Level 3, Dallas Ballroom 10:30 – 11:00 a.m. Networking Break 11:00 a.m. – 2:00 p.m. Plan Your Agenda • Lunch Omni Dallas Hotel – Level 3 • Concurrent Breakout Sessions Omni Dallas Hotel – Level 3, Trinity Ballrooms 2:00 – 3:00 p.m. Keynote Presentation and General Session Jake Porway, CEO of DataKind Omni Dallas Hotel – Level 3, Dallas Ballroom 3:00 – 4:00 p.m. SAS Talks • Analytics and Your Innovation Lab: Jill Dyché, SAS • Why Big Data’s Impact on Health Care Matters to Everyone: Mike Olson, Cloudera • The Internet of Things, or Something Else … : Bob Messier, SAS • Drive for Innovation: STEM Skills Critical: Melissa Arnoldi, AT&T • Know Thyself: Why Investing in Configuration Management Is Critical to Cybersecurity: Bryan Harris, SAS Omni Dallas Hotel – Level 3, Dallas Ballroom 4:00 – 6:00 p.m. Networking Reception Omni Dallas Hotel – Level 3, Dallas Ballroom Prefunction 6:30 – 8:00 p.m. Customer Appreciation Mixer Convention Center – The Quad: Level 2, Exhibit Hall D

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Concurrent Breakout Sessions Level 3, Trinity Ballrooms

Sessions 11:00 a.m. 12:00 p.m. 1:00 p.m. Trinity Defining Your Talent Analytics and the Modern Marketing in a Digital Ballroom 1 Management Strategy IT Organization World

The Auto Club Group, Stage Stores Inc., Orlando Magic, Chico's FAS Macy’s and SAS (moderator) Catalina Marketing and and SAS (moderator) Thornton May (moderator)

Trinity Modernizing Your Data How Big Data and Meet the New Analytics Ballroom 2 Center and IT Infrastructure Hadoop Provide Epsilon a Experience for Advanced Analytics Competitive Advantage

Intel Epsilon and Cloudera SAS

Trinity Tapping New Global The Evolution of Customer Visualizing the Customer Ballroom 3 Energy Sources With Interaction Management Journey With Analytics Analytics

ConocoPhillips Scotiabank UnitedHealthcare

Trinity How Real-Time Decisions SAS, United Nations Bring Analytics as a Service: Ballroom 5 Yield Big-Time Benefits World’s Trade Data to Fraud Case Study for Citizens Financial Institutions

Advance America United Nations Vantiv and SAS Statistics Division

Trinity Identifying the Individual Reducing the Hacker’s Expanding the Frontiers of Ballroom 6 Consumer Through Information Advantage: Analytics With Big Data Data Management, Data Leveraging Analytics to and Hadoop Integration and Analytics Improve Cybersecurity

Merkle IDC Government Insights Hortonworks, and SAS JPMorgan Chase and SAS

Trinity Visualizing the Future of Data Drives Decisions at Maximizing Value Through Ballroom 7 Higher Education With Texas Parks & Wildlife Data: Business Value Analytics Generation and Data Monetization

University of North Carolina Texas Parks and Wildlife MIT Sloan School of at Chapel Hill, University Department Management's Center of Connecticut and SAS for Information Systems (moderator) Research and SAS

SAS® GLOBAL FORUM EXECUTIVE CONFERENCE 3 Agenda Tuesday, April 28 7:00 a.m. – 12:00 p.m. Registration Omni Dallas Hotel – Level 3, Dallas Ballroom Prefunction

7:00 a.m. – 6:00 p.m. Conference Concierge Omni Dallas Hotel – Level 3, Dallas Ballroom Prefunction

8:00 – 9:00 a.m. Plated Breakfast Served Omni Dallas Hotel – Level 3, Dallas Ballroom

8:00 – 8:45 a.m. Exploring the SAS and MIT CISR Relationship: What’s in It for You?* Dr. Barbara Wixom, MIT Sloan School of Management's Center for Information Systems Research Omni Dallas Hotel – Level 3, Fair Park 2

9:00 – 10:00 a.m. Keynote Presentation and General Session Marcus Luttrell, the lone survivor of a deadly Navy SEAL mission in Afghanistan Omni Dallas Hotel – Level 3, Dallas Ballroom

10:00 – 11:00 a.m. Networking and Book Giveaway Omni Dallas Hotel – Level 3, Dallas Ballroom Prefunction

11:00 a.m. – 1:30 p.m. Plan Your Agenda • Lunch – Best Practice Roundtable Luncheon* (11:00 – 11:45 a.m.) Jill Dyché, Vice President, SAS Best Practices Omni Dallas Hotel – Level 3, Fair Park 2 • Theater Breakout Sessions The Quad: Convention Center – Level 2, Exhibit Hall D

Location 11:00 a.m. 12:00 p.m. Theater 1 The SAS Visual Analytics Experience Indiana Jones Maps the Customer Journey Justin Choy, Senior Manager, Analise Polsky, Thought Leader, Product Management, SAS SAS Best Practices

Theater 2 An Executive’s Cheat Sheet on Hadoop, the Meet the New Analytics Experience Enterprise Data Warehouse and the Data Lake Tamara Dull, Director of Emerging Bernard Blais, Principal Business Solutions Technologies, SAS Best Practices Manager of Global Technology Practice, SAS

2:00 – 6:00 p.m. SAS® Global Forum Users Conference Sessions Convention Center: Level 1, C100 Rooms; Level 2, Ballrooms C1 and C2; Level 2, The Quad

Wednesday, April 29

9:00 a.m. – 1:00 p.m. SAS® Global Forum Users Conference Sessions Convention Center: Level 1, C100 Rooms; Level 2, Ballrooms C1 and C2

* Attendance at this session is limited to 30 people, and spaces are available on a first-come, first-served basis. Please sign up at the Conference Concierge, which is located on Level 3 of the Omni.

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Information

Industry Colors To assist attendees in networking with industry peers, we have provided different color lanyards based on the information supplied at registration.

Banking SAS Communications Education Health Care Life Sciences Retail Insurance Government: Federal Services Government: State and Local Utilities Energy SAS Users Conference Attendee Manufacturing Other (Executive Conference)

Receptions and Networking Opportunities

Convention Center – Welcome Reception Sunday, April 26 4:30 – 6:30 p.m. The Quad: Level 2, Exhibit D Dessert Reception Convention Center – (Immediately Following Sunday, April 26 8:30 – 9:00 p.m. Level 2, Lobby F Opening Session) Omni Dallas Hotel – Level 3, Networking Reception Monday, April 27 4:00 – 6:00 p.m. Dallas Ballroom Prefunction Customer Appreciation Convention Center – Monday, April 27 6:30 – 8:00 p.m. Mixer The Quad: Level 2, Exhibit D

Talking Points To add even more value to your experience, you can request private or semiprivate one-on-one meetings, known as Talking Points, with other attendees, sponsors or SAS experts to discuss a specific issue or business challenge.

Meetings can be scheduled at the Conference Concierge desk located on Omni Dallas Hotel – Level 3. All semiprivate meetings will be held in Fair Park 1 on Level 3. All private Talking Points will be held on Level 5 of the Omni Dallas Hotel.

For meetings with other attendees, you may connect via the mobile app.

SAS® GLOBAL FORUM EXECUTIVE CONFERENCE 5 Transportation Conference Hotel Shuttle Service Details You can pick up shuttle schedules at the conference hotel front desks and at the Conference Registration desks. Limited shuttle service will be provided to and from the following conference hotels:

Route No. Hotel Boarding Location Route 1 Hyatt Regency Trinity Crossing entrance Route 2 The Adolphus Field Street Route 2 Magnolia Guests walk to Adolphus Hotel – Field Street Route 2 The Joule Main Street Route 3 Homewood Suites Elm Street Route 3 SpringHill Suites Lamar Street Route 4 Sheraton Draft Media Sports – Olive Street

Stay Informed on the Go • Access the conference program on your mobile device. o iPhone® and iPad® users – search “SAS Global Forum 2015” in the App StoreSM. o Android users – search “SAS Global Forum 2015” in the Google Play store. o Blackberry, Windows, others – showcase.genie-connect.com/sasglobalforum.

• Use the mobile app to help you make the most of your conference experience: o Navigate the conference. o Access conference programs. o Connect with other attendees. o Participate in the mobile app game. o Provide feedback. o Receive daily news. o Be social. o Build your agenda.

Questions about the app? Visit the Conference Concierge desk for more details and assistance.

Wireless Internet Complimentary Internet access is available during the conference for all attendees from Saturday, April 25, to Wednesday, April 29. If you have questions, please stop by the Conference Concierge desks. • SSID/Username: SASEvents • Password: SAS1976

The Quad: Learn. Network. Eat. Socialize. Formerly the SAS Support and Demo Area, The Quad is a casual and interactive space where users and executives gather, mingle, share and learn from other SAS enthusiasts. It offers tried and true favorites, like demos, as well as new features such as business strategy sessions, theater presentations, games and food.

Need Help or Have Questions? Visit the Conference Concierge desk located at the top of the escalators on Level 3 of the Omni Dallas Hotel.

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Conference Maps

OMNI HOTEL

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Greenville Avenue MEDIA CENTER & MEDIA INTERVIEWS

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THE QUAD: KAY BAILEY HUTCHISON CONVENTION CENTER

LEVEL 2 EXHIBIT HALLS D & E

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Dining

THEATER 1 THEATER 2

TABLE TALKS

TECHNOLOGY THE QUAD STORE

Bookstore Publish With SAS JMP® Conference T-Shirts SAS Merchandise Code Doctors

Data Technical Support SAS CARES Presentation SAS® Solutions OnDemand Customer Experience Inside SAS® Global Forum Customer Survey The Point - support. Connect. Share. CATALYST CAFÉ sas.com

Business Business Intelligence Intelligence CONFERENCE SPONSORS SAS Analytics Analytics Consulting Arrow Ruby

SUPER DEMOS Diamond Sapphire Emerald SAS ® Alliance Program Administration & Catalyst Hadoop Architecture Café Partner Showcase

Data Data Management Management

LEARN Solutions Solutions Academic Sponsors Global Academic and Career-Level Sponsors Certiﬁcation Programs ® Documentation SAS Analytics U InformationCenter E-Posters E-Learning Training

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A DMI N ISTRATIVE OFFICES

SAS® GLOBAL FORUM EXECUTIVE CONFERENCE 11 SAS Institute Inc. World Headquarters +1 919 677 8000 To contact your local SAS office, please visit: sas.com/offices

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