MM H D D D
MEDIA KIT
SPLASH TEXAS SOUL TIME! The Pool Scene in Big D
LEON BEEF BUCKET LIST Best Steaks in NTX
BRIDGES HOTEL OR MUSEUM? How Art Enlightens Local Hotels
SEXY SUMMER SALADS Crisp, Cool and Tasty Options
DallasHotelMagazine.com • Pete Northway, 214.507.8801, [email protected] • Darla Ripley, 214.557.2722, [email protected] ABOUT US
Welcome to Dallas Hotel Magazine, the definitive HYPER-LOCAL FEATURES Our features profile local celebrities and personalities, guide for discerning travelers to Big D. Conveniently outstanding chefs and cultural features that are unique to located in the best hotel rooms and suites in the city, the area. Designed by an award-winning staff, and often shot DHM is all about Dallas: where to go, what to do, and by a Pulitzer Prize-winning photographer, we bring to life the parts of Dallas we love in a way that nobody else can. how to get there. From the finest restaurants to world-
class shopping, DHM gives its readers the scoop on IN EVERY ISSUE everything that’s worth doing and seeing in one of the welcome Publisher’s note discussing the issue most exciting cities in the world. Written and produced the rundown A quick tour through what’s got the Dallas Hotel Magazine staff buzzing right now by longtime local Dallasites, DHM only features the shopping The best boutiques and shopping events and places we feel best define our city.DHM the scene Who, What, Where and Why of everything shows readers the way to a great stay in Dallas. exciting in Dallas attractions The best things to do while in town dining The best places to eat, drink and be seen
SEASONAL FEATURES Depending on the season, we create special sections that highlight different verticals. Past seasonal features have focused on art galleries, spas, steakhouses or shopping.
DallasHotelMagazine.com • Pete Northway, 214.507.8801, [email protected] • Darla Ripley, 214.557.2722, [email protected] HOTEL DISTRIBUTION
CENTRAL DALLAS LOVE FIELD PARK CITIES RICHARDSON Holiday Inn Dallas Central Doubletree by Hilton-Love Field (HIGHLAND PARK/ Aloft Richardson Hotel Lumen UNIVERSITY PARK) Renaissance Richardson* The Highlands Dallas MARKET CENTER/ Hilton Dallas / Park Cities Renaissance Dallas Hotel STEMMONS CORRIDOR Magnolia Hotel Park Cities PLANO Belmont Hotel Rosewood Mansion on Turtle Creek* Aloft Plano DOWNTOWN DALLAS DoubleTree Market Center Hilton Dallas/Plano Granite Park* Adolphus Hotel Hilton Anatole ADDISON Plano Mariott at Legacy Town Center Aloft Dallas Downtown InterContinental Dallas NYLO Plano / Legacy Downtown Dallas Westin UPTOWN The Wyndham Park Central Hotel Indigo Hotel St. Germain WESTLAKE Hyatt Regency Dallas Le Méridien Dallas FRISCO Westlake Marriott Solana* Magnolia Hotel Dallas Ritz-Carlton Dallas Omni Frisco Dallas Marriott City Center Rosewood Crescent* The Westin Stonebriar Resort SOUTHLAKE NYLO Dallas / South Side The Residences at the Ritz-Carlton The Sheraton Stonebriar Hilton Dallas / Southlake Town Square* Omni Dallas Hotel Warwick Melrose Hotel Sheraton Dallas Hotel IRVING ROCKWALL The Fairmont Dallas* NORTH DALLAS Aloft Las Colinas Hilton Bella Harbor* The Joule Hotel Le Méridien Dallas by the Galleria Four Seasons Resort and Club W Dallas Victory Hilton Dallas Lincoln Centre Omni Mandalay The Westin Dallas Park Central NYLO Irving / Las Colinas The Westin Galleria Dallas* The Texican Court
*available at concierge desk
DallasHotelMagazine.com • Pete Northway, 214.507.8801, [email protected] • Darla Ripley, 214.557.2722, [email protected] CIRCULATION & DEMOGRAPHICS
WE ARE LUXURY ABOUT OUR READERS Published quarterly, Dallas Hotel Magazine is located in 16,950 rooms and suites and concierge desks in AVERAGE HOUSEHOLD INCOME: $250,000+ the city’s finest hotels. With current hotel occupancy at 75 percent and an average of two persons staying AVERAGE AGE: 45 YEARS OLD two nights, DHM’s potential readership is 508,500 people per month. Each issue will potentially reach COLLEGE GRADUATE: 80%+ over 1.52 million hotel guests over the three-month publication period. A full-page ad in DHM generates a AVERAGE LENGTH OF STAY: 2.45 DAYS potential CPM (cost per thousand) of $1.83.
DallasHotelMagazine.com • Pete Northway, 214.507.8801, [email protected] • Darla Ripley, 214.557.2722, [email protected] DEADLINES & RATES
ADVERTISING RATES FALL/HOLIDAY 2018 Space Closing September 7, 2018 SIZE 1X 2X 3X 4X Materials Deadline September 17, 2018 1/2 Page (RoB) 2,380 1,940 1,580 1,450 In-room Distribution October-December 2018 Full Page (RoB) 4,090 3,700 3,300 2,900 Full Page (FoB) 4,840 4,444 4,140 3,650 WINTER 2019 Space Closing December 7, 2018 Inside Back Cover (IBC) 5,280 4,930 4,580 4,220 Materials Deadline December 14, 2018 Inside Front Cover (IFC) 7,480 7,130 6,780 6,420 In-room Distribution January-March 2019 Double Page Spread (RoB) 5,980 5,630 5,280 4,930 Double Page Spread (FoB) 7,040 6,690 6,340 5,980 SPRING 2019 Space Closing March 8, 2019 Back Cover 8,800 8,450 8,100 7,750 Materials Deadline March 15, 2019 Inside Front Cover/Page One 12,300 11,800 11,200 10,500 In-room Distribution April-June 2019
SUMMER 2019 Space Closing June 7, 2019 Materials Deadline June 14, 2019 In-room Distribution July-September 2019
POSITIONS AD MATERIAL DEADLINES Premium: Front of Book (FoB). Run of Book (RoB); any page at Rates are based on advertiser-supplied, press-ready digital copy the discretion of publisher. Be sure to communicate any special with contact proof. Closing: Materials due 24 days prior to placement considerations with your representative when you publishing. If ad materials are submitted after the materials place your order. We will make every effort accommodate special deadline, any special placement requests are forfeited. placement requests, but not all may be possible. CONTENT STANDARDS FREQUENCY The publisher reserves the right to refuse any advertisement The magazine is published quarterly and is available to readers that does not meet its requirements (refer to the Artwork during January–March; April–June; July–September; October– Specifications page for artwork guidelines).No coupons or tear- December. offs in the advertising will be accepted. Advertisers represent that they have the right to publish the material in their ads and TERMS & AGENCY COMMISSIONS assumes all risks attendant thereto, including defects in the Special discounts for prepay and contiguous multi-page advertised product and/or failure for that product to perform. placements. Ask your sales representative for details. Advertising agencies should mark up net rates to allow for their commissions.
If your business also has a presence If your business also has a presence in Denver, consider adding Denver in Houston, adding Houston Hotel Hotel Magazine to your ad buy to Magazine to your ad buy can increase your exposure and savings maximize your reach and increase even further. your savings even further.
DallasHotelMagazine.com • Pete Northway, 214.507.8801, [email protected] • Darla Ripley, 214.557.2722, [email protected] ARTWORK SPECIFICATIONS
DOUBLE-PAGE BLEED FULL-PAGE BLEED FULL-PAGE NON- 1/2-PAGE 1/2-PAGE Trim Size: 18" x 10.875" Trim Size: 9" x 10.875" BLEED VERTICAL HORIZONTAL Safe Area: 17" x 9.875" Safe Area: 8" x 9.875" Art Size: 8.375" x 10.375" Art Size: 4" x 10.375" Art Size: 8.375" x 5" Bleed Size: 18.25" x 11.125" Bleed Size: 9.25" x 11.125" Safe Area: 8" x 9.875" Bleed size: N/A Bleed size: N/A Crop Marks: .25” Offset Crop Marks: .25” Offset Bleed size: N/A Crop Marks: N/A Crop Marks: N/A Leave 1.25" (.625" on each side) space Crop Marks: N/A Note: full-page, non-bleed Note: full-page, non-bleed ads between smaller text/important graphics Note: full-page, non-bleed ads are ads are offset 1/8" from are offset 1/8" from gutter for where they cross the gutter. Submit each offset 1/8" from gutter for visibility. gutter for visibility. visibility. page as a single PDF with .125” bleeds Please do not include crop marks. Please do not include crop marks. Please do not include crop marks. and crop marks at .25” offset. BLEEDS AND SAFE AREA EXPORTING PDFs FILE NAMING Full-page bleed ads should be 9" x When you export your final PDF for submission, please To help us ensure your ad is trafficked 10.875" with a .125" bleed on ALL DO NOT INCLUDE color bars, registration marks or file properly, please use this file name format sides. Any important information (text, details. For ads with bleeds, please set crop marks to for your submitted PDFs. logos, etc.) should be within the safe .25" offset. Multipage ads should be saved as individual EXAMPLE: area .5" in from the trim size. Crop PDFs (each with bleeds) with the order of appearance DENVER_Spring2016_AdvertiserName_01. marks should be set at .25” offest. indicated in the file name as “01,” “02,” etc. pdf (City)_(Issue)_(AdvertiserName)_(page order, if multiple)
AD MATERIAL REQUIREMENTS WEBSITE ADDRESSES IN ADS Advertisements must be submitted in a 300dpi, print-ready In order to make a website (URL) or email address clickable in PDF file. For those with bleeds, there must be a 1/8" (.125") the online version of the publication, you must create this part of bleeds and crop marks set to at least .25" offset. All art your ad as live, editable text. Converting the URL to outlines or elements in the PDF file must be CMYK color model; no RGB building it into an image will render it unclickable. An address files accepted.PostScript and Open Type fonts only; no True does not need to have “www” or “http://” at the front to be Type fonts accepted. Rich CMYK black maximum density 180%. clickable. The same consideration goes for phone numbers, as Any files that do not follow these guidelines will be rejected smartphones can only detect live text as an actionable item. for corrections and resubmission. Any alterations made by DHM due to incorrect specifications will result in a charge of $125 RETURNED MATERIALS per hour to the advertiser. The publisher will hold materials submitted by the advertiser for six months, unless materials are specifically requested to FILE DELIVERY be returned at the advertiser’s expense. After that period, the Email the file to [email protected]. Please include your publisher is no longer responsible for storing materials. company’s name in your file names (see File Naming guide above). PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced COPY FOR LISTINGS by the publisher, will be billed to the advertiser for $125 per hour. Text should be submitted as a Microsoft Word document that has been spell-checked and proofed. We reserve the right to edit for PHOTOGRAPHY & DESIGN SERVICES space if necessary. Stock or custom photography may be purchased through DHM. Design services may also be purchased. Ask your sales representative for a quote.