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411 SOUTH VICTORY 3 LITTLE ROCK AR 72201 NAA OFFERS FREE ARKANSAS Since 1873 4 SERIALIZED STORIES Publisher ‘A FEW WORDS Publisher ABOUT BUYING SIGNALS’ BY JOHN FOUST WEEKLY VOL. 11 | NO. 1 ° THURSDAY, JANUARY 7, 2016 SERVING PRESS and STATE SINCE 1873 Board elects Nat Lea president of APA APA recruiting judges The Arkansas Press Association (APA) 2016 convention when he will assume the role for Nebraska contest board of directors has elected Nat Lea, presi- of immediate past president on the APA board. This year’s Arkansas Press Association dent of Wehco Media, Inc. in Little Rock, to Other officers elected for the coming year (APA) Contests, both Advertising and News- serve as president next year. include Byron Tate, publisher of the Pine Blue Editorial, are being judged by members of the Lea will be installed on Friday, June 24, at Commercial and several other newspapers Nebraska Press Association (NPA). As part of a the annual SuperConvention to be held this owned by GateHouse Media, as vice president reciprocal arrangement between the two associ- year June 22-25 at the DoubleTree Hotel in and David Mosesso, publisher of The Sun in ations, APA has committed to judging the Bentonville. He will assume the office at the Jonesboro, as second vice president. Nebraska Press Association Better Newspaper conclusion of the convention. Other APA board members include Tom Contest. The installation will include the traditional White, publisher of the Advance APA is now looking for judges for the NPA “passing of the gavel” by APA past presidents Monticellonian of Monticello; Jay Edwards, contest. Approximately 40 judges will be needed, in attendance. This ceremony will take place at editor-in-chief of The Daily Record, Little and APA is asking for volunteers to help fulfill its the Friday convention luncheon. Rock; John Bland, publisher of The Times obligation. All judging will be conducted online, Current president Rusty Fraser, publisher Dispatch, Walnut Ridge; Rusty Turner, editor so there is no need for travel or any related of the Stone County Leader in Mountain View, of the Northwest Arkansas Democrat-Gazette; expense to be incurred. Judging can be conduct- has held the office since the last convention. and Ellen Kreth, publisher of the Madison ed from any computer or mobile device, so it His term concludes at the closing gavel of the County Record in Huntsville. could not be more convenient for those who pitch in to help judge. Online submissions for APA contest begin Categories include advertising, photography, sports, news, editorial and digital. For conven- The submission period for the 2016 torial content and photos for submission in ience a sign up sheet for the judging is on page Arkansas Press Association (APA) Better the 2016 contests. 5 of this issue, but all it takes to volunteer is to Newspaper Advertising Contest opened Jan. 1 The Arkansas Press Association has now call Kathy Edwards at the APA headquarters at and will continue through Jan. 31. This year sent each newspaper its unique user name and 501.374.1500. Those wishing to help out can marks the first time APA is conducting this password for submitting entries for the 2016 also email their names and preferred categories contest—as well as the Editorial Contest later competition. The rules and categories for the to her at [email protected]. this year—online. The first entries have Advertising Contest are now available at the already been submitted electronically by the APA’s website along with a link to the sub- Times-Herald in Forrest City. mission site. important The APA has now joined over 20 other Again, the submission period concludes in Î state press associations currently using the just over three weeks on Jan. 31, so APA is program, ACES (Advanced Contest Entry encouraging those interested in competing in dates System) developed by the Illinois Press this year’s contest to make their online sub- Association. The contest will also be judged missions as soon as possible. Entries will be Sunday, Jan. 31 online judged by the Nebraska Press Association, Deadline for entering APA’s 2016 Advertising “Using the ACES program will be faster and winners announced during the 2016 Contest and easier than the old method of submitting Advertising Conference on March 11th at the Tuesday, March 1 tearsheets and hard copies,” said Terri Winthrop Rockefeller Institute. Online submission period for APA’s 2016 News- Cobb, APA’s business manager and coordi- The APA’s other major contest, the 2016 Editorial contest opens nator for both of the association’s annual Editorial Contest, will open March 1 with a March 10-11 contests. The categories and rules will be the submission deadline of March 31. The win- APA Advertising Conference, Winthrop same as they were for the 2015 competitions. ners will be announced at the Awards Rockefeller Institute, Petit Jean Newspapers are encouraged to start gather- Luncheon on June 25 during the 2016 APA March 13-19 ing PDFs of their best advertising, news-edi- SuperConvention. National Sunshine Week 2016 Tom PotpourriLarimer’s he Arkansas Press Association board of directors met in their annual opportunity for participating APA newspapers, but that only works for the TFall retreat early in December and dispatched a rather lengthy agenda newspapers if they sell into the networks. Otherwise the only benefit is the of items that included electing new officers for the coming year, approving token “commission” paid at the end of the year. a budget document for the coming year and approving Arkansas Press We recently re-organized the network department at APA and have also Association (APA) advertising commission checks for participating news- re-organized our goals and objectives with the network approach. We’ll be papers. talking about that and how participating APA newspapers can capitalize on Of course, they did much more than this over the two-day gathering, but the opportunity at upcoming meetings, including the APA Advertising these were among the highlights. Conference set for March 10-11 at the Rockefeller Institute on Petit Jean Congratulations are in order for Nat Lea, who was elected by the APA Mountain. board to serve as president next year. Actually, his term will begin at the If you’re looking for a way to increase advertising revenue in the New closing gavel of the 2016 SuperConvention, which will be held this year Year, this might be a good place to start. June 22-25 at the DoubleTree Hotel in Bentonville. Current APA President Rusty Fraser will continue as president until ports is seldom a topic raised in this space, but it would be difficult not that time. Other officers elected by the board include Byron Tate as vice Sto at least mention with great pride the Arkansas Razorbacks victory president and David Mosesso as second vice president. over Kansas State in the Liberty Bowl. They did it with talent and they did Congratulations to each of these and thanks again to all the APA board it with class, and they represented the state very well. members who give considerably and generously of their time to help lead Not that Kansas State didn’t represent their school and their state well, the association. too, and honestly I was glad to see that. Some of you may recall that my entire family comes from Kansas and many of them still reside there. Some usty Turner of Springdale, one of those APA board members, was are, yes, Kansas State fans, although there is a great division in the family Rnamed by president Rusty Fraser to chair the planning committee for over allegiance to Kansas vs. Kansas State just as there is in the entire state. the 2016 SuperConvention at the same fall retreat meeting. This group will I generally pull for Kansas State, but, of course, not when they’re play- help create the outline of the annual convention that will include program- ing the Razorbacks. My dad played football at Kansas State many, many ming for the convention and outside activities while there. Their first and years ago. Some of the photos from that era are hilarious, wearing as they likely only meeting will be held Thursday, Jan. 21, at the DoubleTree Hotel did the flimsy helmets with no face guards. Dad lost count on how many in Bentonville. times he had his nose broken while playing from his defensive tackle posi- You could help with this, too. If you have suggestions for topics you’d tion. like to see covered at the convention, or if you’ve heard a good speaker that It was a different game in those days, to be sure. you believe other APA members could benefit from, please pass them I should make it clear that Dad did not graduate from Kansas State. He along to either Rusty or me. The committee will be looking for all sorts of took a couple of detours along the way. For instance, he took off a couple suggestions. of years between his junior and senior year in high school and rode freight One of the most popular features of the convention of late is the round trains with a buddy over much of the eastern half of the country. They table discussions and the panel discussions on varying topics featuring hopped on a train in Cherryvale, Kan., where Dad grew up, just for a lark APA members. We’ll likely pursue relevant topics for these forums, and if one afternoon and next found themselves in Pennsylvania before the train you have ideas for that please pass them along as well. stopped. We are on a roll for having a string of excellent conventions in succes- One thing led to another, and two years later they rode a freight train sion.
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