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Ballarat Integrated Campaign Media Clipping Report

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Ballarat Integrated Campaign Media Clipping Report ballarat integrated campaign media clipping report prepared by Riis Strategic Consulting July 2016 EVENT OBJECTIVES Raise awareness of the work of Berry Street in the Ballarat region, by drawing attention to the fundraising initiatives and promoting attendance at the lunch event. PR OBJECTIVES Generate media coverage that promoted the energies and results of Ballarat Berry Street, establishing a strong basis for ongoing media work. Maximise all opportunities with Rosie Batty. Riis Strategic Consulting Ballarat Integrated Campaign - Berry Street 2016 Media Clipping Report 2 the PR brief The brief to Riis Strategic Consulting focused on the fact that Berry Street Ballarat was shortly to launch a fundraising program to promote the work and efforts of the agency in the region. With the comprehensive fundraising initative imminent, and a need to sell tickets to a sit-down lunch featuring a key note speech from Rosie Batty, there was a sense of urgency in securing editorial support from across the region. The Riis Strategic team implemented the following work: • media list development; • development of target lists of influential commentators, private sector organisations and government bodies in the region; • key message drafting and approvals; • press release drafting and ‘what’s on announcements’; • case study identification; • press release issue out and follow up; • editorial exclusive negotiation; • briefing note compilation; • management of interviews and interviewee briefings Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 3 media clipping table date media outlet content 01/05/2016 Blossom Connect Ballarat - blog promotion of ticket sales 01/05/2016 The Look Out promotion of ticket sales 13/05/2016 3BA Ballarat Today - radio and online Police launch family violence campaign On-air interview with Tim Cartwright 13/05/2016 ABC Ballarat - breakfast Interview with Tim Cartwright (8 minutes) 13/05/2016 The Courier - print Front page - End Abuse - Shining a Light Page 4 - Full story Page 15 - Editorial 13/05/2016 The Courier - online No place for violence in the Ballarat community 14/05/2016 3BA - online Nearly 700 new Family Violence cases referred to Berry Street Family Service this year 14/05/2016 The Courier - online Rosie Batty: Trauma of violence never leaves children 14/05/2015 The Newcastle Herald Syndicated - Western Advocate ‘Their little souls were broken’ Ballarat mum counts cost of violence Kiama Independent Manning River Times Goondiwindi Argus Daily Liberal The Border Mail Illawarra Mercury Northern Daily Leader The Young Witness 14/05/2016 The Courier - online Top cop implores Ballarat to act 14/05/2016 ABC News - online Victorian domestic violence campaign aims to highlight impact on children 14/05/2016 WIN TV - broadcast and online interview with Gayle Correnti 22/05/2016 3BA Ballarat Today interview with Gayle Correnti Please note - some media pieces may not have been clipped, as a media clipping service is not in place. Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 4 blossom connect - blog Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 5 the look out - online what’s on Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 6 3BA - radio and online Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 7 the courier - front page Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 8 the courier - page 4 Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 9 the courier - editorial Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 10 the courier - online Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 11 3BA - online Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 12 the courier - online Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 13 The Newcastle Herald Western Advocate Kiama Independent Manning River Times Goondiwindi Argus Daily Liberal The Border Mail Illawarra Mercury Northern Daily Leader The Young Witness Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 14 the courier - online Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 15 abc news - online Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 16 win tv - broadcast, online Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 17 Riis Strategic Consulting Ballarat Integrated Campaign 2016 Media Clipping Report 18.
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