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Minutes (Draft) ______ Minutes (draft) ______________________________________________________________________________ Committee : Marketing and Exhibitions Date : Tuesday, September 11, 2012 Time : 09:00 – 12:30 hrs. Place : Venlo, the Netherlands Reference : 2013_Suncheon_Marketing_Annex 1_Minutes Venlo 2012_draft.doc Chairman : Mr. Wada, Japan Secretary : Mr. Langeslag, AIPH _______________________________________________________________________ 1. Opening by the chairman Mr. S. Wada. The meeting is opened by the chairman. 2. Presentation about marketing of flowers and plants. A presentation was given by Ms. Annabet Penning (FloraHolland) about the role and position of FloraHolland in the Dutch supply chain and the marketing. 3. Minutes of the meeting March 29, 2012, Antalya. (Annex 1). The minutes are approved of without any remarks. 4. Incoming items, correspondence and announcements. 4.1. AIPH members are invited to consider participation in all approved exhibitions (see calendar at www.AIPH.org ). 4.2. An application letter was received to organize an exhibition in Beijing in 2019. (Annex 2). A presentation is given at item 7 of this agenda. 5. Exhibitions: questionnaires and caution fees. 5.1. Caution fee was received for the Niagara 2017 international exhibition. 5.2. Zaragoza withdrew the exhibition 2016. The marketing committee decides to advice Council to reimburse 50% of the caution fee. 5.3. The caution fee as regards the Beijing 2019 application has been received. 6. Exhibitions: final reports. 6.1. A final report is still expected from Euroflora 2011 (April) in Genoa, Italy. 6.2. A final report is expected from Buga 2011, Koblenz. With 3.5 million visitors this exhibition was a great success. 6.3. A final report was received from Xi’an International Horticultural Exhibition 2011 (Annex 2A). First installment of the gate fee was received; final calculations recently were agreed upon. The second payment will be received shortly. Ms. Kong distributes copies of the final report on CD; a hard copy is handed over to the SG. 20% of the caution fee can be reimbursed. 6.4. A final report from Royal Flora Ratchaphruek 2011/2012 will be given at item 7 of this agenda. Gate fee is received. After approval of the final report 20% of the caution fee can be reimbursed. 1/3 7. Exhibitions: progress reports and decisions. 7.1. Niagara World Garden Event 2017 (A2/B1), Niagara, Canada. (Application) Several participants of the delegation presented the approach, set up and development of this expo. After consideration the committee will positively advise Council under the condition of a positive site inspection. 7.2. World Horticultural Exposition 2019 Beijing (A1), China. (Application) A presentation is given about the design, location and set up of this A1 exhibition. After consideration the committee will positively advise Council under the condition of a positive site inspection. 7.3. 2018/2019 Taichung International Gardening and Horticulture Exposition (A2/B1), Taichung, Chinese Taipei. (Application) A presentation was given about the ideas for this Exposition After consideration the committee will positively advise Council under the condition of a positive site inspection. 7.4. Royal Flora Ratchaphruek 2011/2012 (A2/B1), Chiang Mai, Thailand. A final report was presented. 2.2 million visitors came to this expo. A more detailed set of data will become available. A hard copy of the final report will be sent to each AIPH member. There is positive advice to reimburse 20% of the caution fee. 7.5. Floriade 2012 (A1), Venlo, the Netherlands. (Approved) The official opening was on April 4th, 2012. The park is very nice and highly appreciated. Closing ceremony will be on October 7. 7.6. Botanica 2013-2014 (A2/B1), Malaysia. (Withdrawal) Malaysia terminated their membership and cancelled this exhibition. The remainder of the (former) caution fee was used to pay the membership fee. 7.7. Suncheon Bay International Garden Expo, 2013 (A2/B1), Korea. (Approved) A progress report is presented; over 70% of the construction work is done. Participation of AIPH members is welcomed. The design of the AIPH indoor garden (or pavilion) is shown. 7.8. Qingdao Exposition 2014 (A2/B1), China. (Approved) An update report was received by the secretariat. 7.9. Antalya 2016 (A1), Turkey. (Approved) The progress was reported to the committee. Necessary legislation is in process. 7.10. Tangshan International Horticultural Exposition 2016 (A2/B1), China. (Approved). An update report was received by the secretariat. 7.11. IGA 2017 (A1), Berlin, Germany. (Application) At the moment discussions about the status and application are not finished. 7.12. Floriade 2022, (A1) the Netherlands. (Application) In Antalya this application was placed on the provisional calendar. Shortly before the closing of the Floriade 2012 the city/region for 2022 will be announced. 8. Final and provisional calendar. (Annex 5). See www.AIPH.org Exhibitions Actual Programme for the updated calendar. 9. Any other business. It is requested to have more details in the final reports about economic benefits. Furthermore it is noted that in several cases the quality of international gardens is very poor and country names are used without the knowing of the AIPH member. 2/3 It is proposed to allocate more time to the presentations and to consider a whole day for the marketing committee meeting. 10. Next meeting. Items for the Spring Meeting 2013 can be those listed at 9 of this minutes. 11. Closure. The chair closes the meeting. 3/3 .
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