Our Planet Is a Plant Report 2012

Our Planet is a Plant Report 2012

A summary of Floriade Dialogue 2009-2012 recommendations for the future an agenda-setting tool for 2020 Content

Commissioned by Sven Stimac, Floriade 2012 BV, Venlo, the Netherlands

Published by Xander de Bruine, Project Platforms, Amsterdam, the Netherlands

Production Credentials: 4 Introduction

Editing/translation 5 Acknowledgements Madea Le Noble 6 What’s on the world’s mind: world facts English-language editor 8 Bilateral Meetings Maria Kamphuis 10 The livable city Research & Text Xander de Bruine 13 Creating natural resources awareness

Production management 17 Dealing with global-local contradictions Armand Sijbring Concrete Media BV 21 Redefining value and prosperity Heemstede, the Netherlands 24 Influencing individual behaviour Design 28 Institutional transformation Peter van den Berg dyMan Grafische Vormgeving Noordwijk, the Netherlands principles and recommendations Images Daan de Haan Design 32 Basic principles and recommendations on The livable city Venlo, the Netherlands 33 Basic principles and recommendations on Raising natural resources awareness www.istockphoto.com www.dreamstime.com 33 Basic principles and recommendations on Dealing with global-local contradictions www.flickr.com Desso 33 Basic principles and recommendations on Redefining value and prosperity Doepel Strijkers ELeaf.com 34 Basic principles and recommendations on Influencing individual behaviour Tristram Stuart Kids University Kokkerelli 34 Basic principles and recommendations on Institutional transformation

Printed copies can be obtained at Project Platforms, POBox 37756, 1030 BJ Amsterdam, The Netherlands, [email protected] An electronic copy can be downloaded at http://fd.project-platforms.com An interactive electronic copy is available in the App store: (iTunes) Floriade Dialogue Partners

Disclaimer This report is based on work conducted in the scope of the project Floriade Dialogue of Floriade 2012 BV and has not been peer reviewed. This publication reflects only joint findings of the participants of the Floriade Dialogue sessions. Any opinions stated herein do not necessarily reflect the opinions of the author(s), participants or Floriade 2012 BV. Neither the participants, nor the authors, nor Floriade 2012 BV are liable for any use that may be made of the information contained herein.

3 Introduction Acknowledgements ‘Be part of the theatre of nature; loriade Dialogue has been an international platform and network, bringing together international professionals within the field of science, business and loriade Dialogue meetings, publications, exposition and preliminary work- get closer to the quality of life.’ Fgovernment to discuss topics such as adequate and safe food production, shops have been made possible owing to the interest and support of many responsible use of natural resources and green architecture and business. The em- Findividuals and organisations. We received valuable input and support That was the motto of Floriade phasis of Floriade Dialogue has been on influencing the process of social change from various contributors in the roles of chairmen, speakers, theme experts, needed to deal with the limitations of natural resources through knowledge ex- agricultural attachés, country representatives and minutes secretaries. Floriade 2012, not only in words, change, critical questioning, sharing of visions and partnerships in order to stim- Dialogue is thankful to have received such a wide base of support. ulate innovation, creative entrepreneurship and future policies for 2020-2030. The but also in action. In 2009, goal of Floriade Dialogue was in alignment with the vision of the Bureau Interna- Floriade Dialogue’s partner organisations each played a crucial role in the tional des Expositions (BIE) with regards to sharing international knowledge and creation and execution of the project. We are thankful for the generous support Floriade founded a scientific experience, and propagated the same core values of trust, solidarity and progress. of Wageningen University and Research Centre, Arcadis, Food & Agriculture Or- ganisation (FAO), the Dutch Product Board for Horticulture, Fresh Park Venlo, and practical support program What does dialogue mean exactly within this context? The meetings were rel- the Dutch Ministry of Foreign Affairs, the Dutch Ministry of Economic Affairs, atively small, bringing together between twenty to sixty people. Each dialogue Agriculture and Innovation and the European Commission. Other partners con- named Floriade Dialogue session was programmed and based on a guiding theme, following from a tributed significantly with the time they invested and by thinking through and series of inspirational plenary presentations and subsequent workshops. For the building support for the initiative from the start. 2009–2012. workshops, people were divided into smaller groups, which encouraged dialogue and fueled discussions. The participants in each session equally represented the It is interesting to see that the most important outcomes of Floriade Dialogue Sven Stimac various disciplines; this integrated approach was one of the key ingredients to the are more about creating social responsibility across all levels, than merely im- Project Director Floriade 2012 concept of Floriade Dialogue. Equally important was the international range of plementing a number of technical solutions. We are convinced this is the direct the participants, covering some 55 countries from around the world. In addition, result of our multidisciplinary and multicultural approach, which required an Floriade Dialogue from the start has had a strong focus on formulating practical open-minded mentality from each single participant. solutions. Precisely these distinctive elements made it so interesting, because the investigated solutions often came from very high levels of creativity across the We would particularly like to acknowledge: different disciplines. Agnes van Ardenne (Dutch Product Board for Horticulture), Pieter Arkenbout (Arcadis), Ardy Assink (Chamber of Commerce), Hans Biemans (Rabobank), Since Floriade Dialogue started in 2009, the initiative has grown rapidly and the Marten de Boer (Dutch Ministry of Foreign Affairs), Ellen Bogers (Partnership network now has over 1,000 experts. With 15 dialogue meetings and more than Rabobank - WWF), John Boon (Arcadis), Freddy Dekkers (WaterIQ), Aalt Dijkhuizen 600 participants from more than 50 countries, Floriade Dialogue supported (Wageningen University and Research Centre), Elise van Driel (Rabobank), the objective to turn Floriade into a thematic World Expo. Topics have included: Henk van Duijn (Dutch Ministry of Foreign Affairs), Raimond Hafkenscheid visions for urban structures, natural balanced water use, urban ecological engi- (Dutch Ministry of Foreign Affairs), Ruud Huirne (Rabobank), Annette Kempe- neering, water efficiency, innovation in food production and efficiency in global naar (Wageningen University and Research Centre), Rubert Konijn (Greenport agrofood production and logistics. Some results and recommendations from Holland International), Madeleine van Mansfeld (Wageningen University and earlier sessions became more relevant than ever before and were the subject of Research Centre/Alterra), Jan Mauritz (Cyber), Gabrielle Nuytens-Vaarkamp public debate and extensive media attention. They became a topic of conversa- (Dutch Ministry of Foreign Affairs), Millicent Odongo (Diaspora Business tion in subsequent sessions, and delivered new knowledge to build upon. Centre), Richard Piechocki (Rabobank), Mathieu Pinkers (Dutch Ministry of This report is a summary of the previously held dialogues, and proposes recom- Economic Affairs, Agriculture and Innovation), Heidy van der Ploeg (Dutch mendations that support global issues on food, land, water, ecology and eco- Ministry of Foreign Affairs), Jochem Porte (NL Agency), Camille van de Sande nomics. It outlines the current and future relationships between horticulture and (Rabobank), Kees Slingeland (Wageningen University and Research Centre/ agriculture, food supply and urban and rural development. Alterra), Gerda Verburg (Food & Agriculture Organisation), Han Wiskerke (Wageningen University and Research Centre), Jim Woodwill (Centre for Devel- Xander de Bruine opment Innovation, Wageningen University and Research Centre). Their time, Project Manager Floriade Dialogue 2009-2012 support and knowledge were vital to the organisation and formed the basis of the dialogue sessions.

Floriade Dialogue themes: None of this would have been possible without the wonderful and often behind- the-scenes support of the Floriade staff. Our special thanks go to Minette van 1. adequate and safe food production den Ham, the ultimate host who never left anything to chance. Much apprecia- 2. responsible use of natural resources tion also goes to Louis Kleinekorte, Elwin Hulscher and Willem Tanis. Finally, we would like to thank all our participants, whose energy and enthusiasm turned 3. balancing the built and natural environment the meetings into a success. We hope this report does justice to all your efforts. 4. using nature’s potential to improve quality of life 5. reliable access to sufficient high-quality food to lead active, healthy lives Dipl.-Phys. Sven Stimac 6. expanding economic growth and job creation through sustainable use of natural resources Project Director Floriade 2012 7. strengthening horticultural and agricultural value chain operation and collaboration 8. generating (logistic) synergy and creating opportunities

4 5 60% over the last 50 years. Animal populations, for example, have decreased by 30% since 1970. What’s on the world’s mind: For a long time this was mainly the exclusive concern of NGOs. Now, however, the ecosystem has become an economic issue. TEEB calcu- World facts lated that each year the astronomical amount of 2 to 5 trillion dollars is lost in ecosystem services from deforestation alone. Recently, an entirely new set of eco(nomic) indicators have World urbanisation facts World water facts been developed. The increase in population K, it is no news, but we will mention once The world’s population uses 7,100 billion litres and consumption that occurred between 1961 again that 66% of the world’s population of water per day. Approximately 80% comes and 2008, for example, has led to a decrease in Owill be living in urban areas by 2050. How- from rain. On a global level, water is therefore biocapacity per person (WWF). The earth’s total ever, did you know that cities cover only 2% of a major concern. Two billion people worldwide biocapacity was 12 billion hectares, while the the world’s surface while using up 75% of all lack access to safe drinking water, while 80% population’s ecological footprint was 18.2 billion Organisation (FAO), we need 9% more arable natural resources? Or that 80% of all available of all disease in developing countries comes hectares. This means that the earth needs 1.5 land, a 14% increase in cropping intensity and natural resources are used up by merely 20% of from lack of safe drinking water and poor years to regenerate the renewable resources 77% yield increase. The input of the Floriade “The earth needs 1,5 years to the entire world’s population? Even in emerging sanitation. It is a hopeless situation. By 2025, that are used up by humans within one year. Dialogue partners was of unprecedented value. economies, citizens will have more purchasing 1.8 billion people will be living in countries or Companies also now realise they run the risk Judging from the degree of overlap of themes regenerate resources used in power, which will significantly change consump- regions with absolute water scarcity, while two- of supply shortages. Climate change will cause and agendas, one cannot but conclude that one year” tion patterns. Food demand will grow approx- thirds of the world’s population could be living irreversible transformations of economies. The there is an absolute need for building solu- imately 2% per year in emerging economies, under water-stressed conditions. A shocking gradual increase in temperature will reduce tion-oriented strategies regarding the following “Of 50.000 edible plants only doubling over the next 40 years. What is the number of 4 billion people will lack daily economic growth in underdeveloped countries, topics: agricultural production in the 21st three (wheat, rice and corn) impact of all this on rural areas? The migration access to safe drinking water (FAO). About and reduce the growth rate. century, creating awareness and international of the young and educated to cities causes rural 18% of the world’s cultivated area is irrigated. reach, the bio-based economy, bio-based sys- deliver 60% of world’s food collapse in areas that are currently providing for This land produces 40% of the food supply but Asking different questions to get different tems and products, cooperative banking and energy” a large portion of global food production. uses 70% of the world’s fresh water resources. answers sustainability, coping with water stress, effi- Thus, smart water management will become Instead of just looking at what is going wrong cient logistics, financing for development, food World food facts vital in farming systems. By 2030, available with our planet due to human action, Floriade security, good nutrition, health and behaviour, Of the 525 million farmers in the world, 90% water supply will only meet 60% of total Dialogue 2009-2012 chose to focus on dis- human capital, service improvement, industry are smallholders or small-scale farmers. industrial demand, while industry itself will be cussing practical solutions and their feasibility. image, innovation in food & health, sustain- “Farmland worldwide is Although they each own less than two hectares responsible for 25% of global water use. “Central to our ability to solve a problem is how able food supply chains, knowledge develop- unevenly distributed and of arable land, they are currently producing we perceive the challenge,” says Frances Moore ment, plant science, responsible development, 50% of global food requirements. Small- World land facts Lappé, keynote speaker at the fifth edition of stimulating entrepreneurship, sustainable use even decreasing in industrial holders are the backbone of rural economies In contrast to water resources, the world has Floriade Dialogue. “We have to start asking of land, water and energy and transition from countries” because they are responsible for producing sufficient land resources available. In fact, we different questions to get different answers. education to business. around 80% of the food that is consumed could even have 100% more at our disposal Instead of approaching the food issue from the locally in their own village or home town. than we do right now. The problem is, how perspective of scarcity, we should ask ourselves: Of all the world’s 50,000 edible plants, just ever, that farmland is unevenly distributed ‘What is needed to feed the world in 2050?’” Facts and figures Floriade Dialogue 2009-2012 three of them, wheat, rice and corn, deliver 60% and the amount of arable land in industrial According to the Food and Agriculture of the world’s food energy intake (FAO).1 Some countries is even decreasing. Currently, the Results were based on the data gathered from: “Cities cover only 2% of the say the world needs 70% more food in the near world’s best soil is found in the US (Midwest), - 15 Floriade Dialogue meetings future, and world food prices may rise 30 to Ukraine and Argentina. Potential arable land is - 600 participants from more than 50 countries world’s surface while using up 50% over the next decades. The U.K. govern- located in just a few countries: Brazil, Argenti- Overall one can say that through the entire process - 7 foreign trade missions (Turkey, Saudi Arabia, Chile, Kenya, Russia, Continental Africa 75% of all natural resource ment recently estimated that 30% of all food na, Colombia, Democratic Republic of Congo, of Floriade Dialogue the following questions regard- and Mexico) grown worldwide is lost or wasted before it even Angola and Sudan, and in black-earth regions ing ‘Sustainability Principles’ were discussed and in - 1 international edition at the Shanghai World Expo 2010, China, including 50 participants demand” reaches the end consumer. Some estimates in Romania, Ukraine and Russia. Hardly any some cases answered: and 27 Chinese delegates place this loss as high as 50%.2 At arable land is available in South Asia, the Mid- 1 How can we improve urban quality of life? - 45 speakers whose speaker presentations displayed an impressive amount of interna- the household level, in developed dle East and North Africa, where population 2 How can we manage the limitations of our natural tional knowledge and offered examples of practical approaches to sufficient and safe countries, about one third of all growth will be highest. The largest population resources? food production, sustainable use of natural resources, regional economic growth and job food people bring into their houses growth will, in fact, occur in Africa, where 3 How can we improve food supply chain efficiency creation Reports of each session are available online at www.floriade-dialogue.com ends up in the trash. At the same only 20% of total food production capacity is while maintaining and restoring the natural balance? - 20 email newsletters, covering an average of six thematic news items each, including time, one third of the world’s grain currently utilised. It is an unfortunate injustice 4 How can we redefine value and prosperity? additional research data harvest is fed to livestock. that population growth will have the largest 5 How can we manage local-global contradictions in - a magazine titled Floriade Dialogue Change magazine, including 36 pages of interviews And finally, there is the absurd effect on the world’s poorest populations. supply chain management? with speakers and partners of Floriade Dialogue contradiction that there are simul- 6 How can we manage and influence individual, - an exhibition at Floriade 2012 taneously two billion people who World eco facts collective and institutional behaviour? - an international network of more than a thousand people, including representatives of lack healthy and varied diets and The Economics of Ecosystems and Biodiversity 7 How can we achieve fundamental change and knowledge institutes, governments and companies from more than 75 countries 1.5 billion people who are over- (TEEB) calculated a worldwide biodiversity loss groundbreaking progress? Reports of each session are available online at http://fd.project-platforms.com weight or obese (FAO). and ecosystem degradation of approximately

1 Source: www.fao.org 2 Source: Waste Not, Want Not: An Overview of Food Waste. March 2011, BSR. www.bsr.org 6 7 African Continent Floriade Dialogue #7: Improving productivity & Bilateral meetings efficiency in food production. 20 June 2012, Floriade 2012 World Horticultural Expo, Venlo, the Netherlands The Floriade dialogue has executed its objective to have in depth dialogue between countries as On the occasion of the visit of the African Group of Ambassadors and High Commis- International participants at Floriade 2012. The dialogue program included at least eight official sioners. This Floriade Dialogue edition focused bilateral meetings between participating countries and The Netherlands to showcase and discuss on the importance of agriculture for economic economic, social and technical developments. development and was meant to inform and participating inspire the ambassadors from Gambia, Ghana, Jorge Narváez Narváez (Minister of Agricultural State countries: Ivory Coast, Cameroon, Kenya, Nigeria, Rwanda, Aguascalientes) and Javier Delgado (FOCIR) Senegal, Sudan, Tanzania, South-Africa, Congo, 1. Angola 28. Liberia China India Botswana, Ethiopia, Madagascar, Uganda, Mexico 2. Australia 29. Luxembourg Floriade Dialogue #2: Urban ecological engineering Floriade Dialogue #7: Improving productivity & Angola, Benin, Burundi, Lesotho, Liberia, Floriade Dialogue #8: Food sufficiency & quality: 3. Azerbaijan 30. Madagaskar and green production in populated urban areas. efficiency in food production. Malawi, Mozambique, Sierra Leone, Swaziland, a revolution of sustainable approaches. 4. Bangladesh 31. Malawi 8 June 2010, World Expo, Shanghai, China 20 June 2012, Floriade 2012 World Horticultural Zambia and Zimbabwe 5 July 2012, Floriade 2012 World Horticultural 5. Belgium 32. Mexico (Sofitel Shanghai Jin Jiang Oriental Pudong) Expo, Venlo, the Netherlands Expo, Venlo, the Netherlands 6. Benin 33. Mozambique On the occasion of the Holland Water Week On the occasion of a knowledge exchange On the occasion of the agroparks mission to 7. Botswana 34. Nepal Trade Mission to Shanghai, and the signing of visit from the Ministry of Science & Technol- the Netherlands, organised by the Trust Fund 8. Burundi 35. Netherlands contracts for the Chinese Pavilion at Floriade ogy, Government of India and Apeejay Stya for the Capitalisation and Investment of the 9. Bhutan 36. Nigeria 2012. University Rural Sector in Mexico (FOCIR) and the Dutch 10. Cameroon 37. Norway Ministry of Economic Affairs, Agriculture and 11. Canada 38. Portugal Innovation. This Floriade Dialogue edition was 12. Chile 39. Russia meant to inform and inspire Mexican dele- 13. China 40. Saudi Arabia gates from the states Aguascalientes, Jalisco/ 14. Congo 41. Senegal Guadalajara, Michoacán and Querétaro about 15. Côte d’Ivoire 42. South-Africa Dutch agriculture, food and agro-logistics 16. Danmark 43. Spain Patrick Magana Londi, Dairy Goat Association of Kenya and give inspirational examples of business 17. Ethiopië 44. Sudan opportunities in ‘Metropolitan Food Supply’. 18. France 45. Swaziland Kenya Floriade Dialogue #8 was held in coopera- 19. Gambia 46. Sweden Floriade Dialogue #5: Influencing behaviour & tion with the Mexican Embassy, ProMéxico, 20. Germany 47. Tanzania change: essentials for sustainable living. Alterra, Floriade, Chamber of Commerce (CoC) 21. Ghana 48. Turkey 23 April 2012, Floriade 2012 World Horticultural Limburg, and MexiCultura 22. Greece 49. Uganda Expo, Venlo, the Netherlands 23. India 50. United Kingdom Saudi Arabia Chile On the occasion of the visit of the Dairy Goat 24. Israel 51. USA Floriade Dialogue #3: Water efficiency & innova- Floriade Dialogue #6: Institutional transformation: Association of Kenya (DGAK), promoting 25. Italy 52. Zambia tion in green production and food production. transition for the highest value of resources. poverty reduction for small scale farmers 26. Kenya 53. Zimbabwe 28 October 2010, Wageningen University and 10 May 2012, Floriade 2012 World Horticultural through sustainable dairy goat farming 27. Lesotho Research Centre, Wageningen, the Netherlands Expo, Venlo, the Netherlands On the occasion of the knowledge exchange On the occasion of the international project visit between Wageningen University on the ‘Sustainable Salmon’, a partnership between one hand and the Saudi Agricultural Devel- Rabobank Chile and WWF Chile opment Co (SADCO), King Saud University (KSU) and King Abdulaziz City for Science and Russia Technology (KACST) on the other Floriade Dialogue #Rus: 12 June 2012, Floriade 2012 World Horticultural Expo, Venlo, the Netherlands Turkey On the occasion of the Russian-Dutch Agri- Floriade Dialogue #4: Efficiency and effective- business Forum and Roundtable sessions, ness in world distribution of healthy food. organised by the Ministry of Agriculture of the 15 September 2011, Wageningen University and Russian Federation and the Dutch Ministry of Research Centre, Wageningen, the Netherlands Economic Affairs, Agriculture and Innovations. On the occasion of the visit of a group of The themes of this Floriade Dialogue edition Turkish representatives from the Antalya were ‘cooperation in the greenhouse sector’, Exporters Union General Secretariat ‘cooperation in the livestock sector’ and ‘Metro- politan Food Security’. The session was meant to inform and inspire Russian delegates from the regions Tatarstan, Krasnoda, Bashkortostan, Michurinsk, Omsk, Moscow and St. Petersburg

8 9 to recover and recycle valuable phosphates Image: Doepel Strijkers from waste-cycles of the horticulture sector and the meat-industry to be re-used in the The livable city city. It would be the ultimate integration and connection of productions systems between city and country. Our basic human right to food security Green structures, food security and policy- making form the main pillars of livable cities in the future. The basic human right to have access to adequate and reliable food will become more and more prominent in cities’ policies, and something that city residents should not have to compromise on. Urban food campaigns, food educational programs, and projects that reconnect children to nature and food sources will become more common. This development fits right into the ‘local for local’ ideas, where it is more common to buy Rotterdam 2042, Connected Port City directly from local producers. This eliminates many unnecessary intermediaries from the ex- and reliable food. It also enhances local entre- Arne Mattsson isting food supply chains, positively impacting preneurship, both in the city and its surround- Deputy Head of the Streets and Parks Division logistic processes and our ecology. Hence it ings. The supply of local products to small of the City of Malmö is another good reason for establishing a con- markets in different areas of the city is also “Malmö’s parks are its identity” nection between the city and its surrounding beneficial for city residents, who can reconnect rural areas, which are its source of adequate themselves with rural life and nature.

The value of green strengthen the city’s vitality. Unfortunately, reen space represents an important value planning and implementation of green struc- to large cities and urban areas. This value tures is a long-term affair, which often conflicts Inspirations Gcan be expressed in multiple dimensions: with the terms of office of city planners and emotional, aesthetic and ecological. Together city officials. City governments need to be Amsterdam parks these three dimensions also represent an convinced of the importance of long-term It is intriguing that almost half the respond- economic value, owing to the implications re- planning and implementation of green space ents (47%) state that the presence of a park garding land development and values, liability in the city. was an important factor when deciding on a management and land acquisition. The pres- place to permanently settle in the city. ence of green space increases a city’s livability Recycling for the future (The Big Greenery Study 2009) and enhances its attractiveness. Nonetheless, Cities today are facing the major challenge of www.west.amsterdam.nl/@496687/pagina/ green structures do not always receive the kind creating the space and capacity to integrate of attention they deserve. Their value is still different functionalities to be able to process, Malmö parks under-appreciated. Too often, city officials con- recycle and market agricultural products, en- The park events make sure that Malmö is sider green structures and parks as merely an ergy, water and waste – not only from the city known and bring life to the city. Like the flower expense. In fact, investing in parks earns cities itself but also from surrounding rural areas. festival and the festival celebrating the arrival their money back. As practice has shown, the One of the advantages of spatial clustering is of spring. value of land and property in areas surround- that waste cycles and by-products of one pro- www.malmofestivalen.se ing parks proved to be higher than the value of cess are converted to be used as the input of www.youtube.com/watch?feature=player_ land in city areas lacking green structures. another one. For example, released heat from embedded&v=vlYq7PTtyo8 urban industrial areas can be (once convert- Piet Dircke Easy access to nature positively impacts peo- ed into energy) re-used for the desalination Belo Horizonte Food Security Programme Global Director of Water Management Arcadis ple’s health and their appreciation of the city’s of water. This results in a decrease of water The Belo Horizonte Food Security Programme “Reintroduce water in the city livability. Gardens and parks create a so-called and energy consumption. Alternatively, filters (Brazil) – the world’s most comprehensive durable community, forming an educational can be used to take out all pollution from the policy that tackles hunger immediately and with new ways of storing and connecting element between the city’s res- water, making it possible to re-use waste water secures a healthy food supply for the future. rainwater through the idents. From a horticultural perspective, green from the city to irrigate greenhouse crops or www.worldfuturecouncil.org/future_policy_ space potentially improves people’s health, agricultural land. Another option would be to award_film_en.html introduction of green and provides crops for medicines and sustainable convert agricultural and horticultural waste (12 min.version recommended) underground areas” products, as well as functions as a supplier into biofuels, which could be used to generate www.worldfuturecouncil.org/fileadmin/user_ of energy. In other words, green structures electricity for power plants. It is also possible upload/PDF/Future_Policy_Award_brochure.pdf Green space offerscities vitality, activity and identity

10 11 Creating natural resources awareness

Maintaining and restoring the natural balance n important topic at Floriade Dialogue was the limitations mankind would Aencounter over the next centuries due to natural resource scarcity. The limited global availability of water was extensively covered, as well as accessibility of local water resources. It was considered essential to raise awareness of water as a limited resource, as well as to recognise a clear relationship between agricultural production and food production, and methods of efficient use. These aspects form the conditions for more sustainable agricultur- Management of the absence Basic principles and recommendations al practices because they generally suffer from the changing conditions of the environment, Connecting to mobile networks for daily irrigation advice Improve wellbeing and quality of life by ecology and water availability. Access to healthy and 1 exploring all various aspects of the economic value of green structures in the city In some parts of the world there is an in- affordable food a creating models for a good-quality environment Managing our resources through creased risk of short-term heavy flooding, methods, techniques and trade 2 exploring the educational and connecting elements of green structures in the city while simultaneously elsewhere in the world Different methods and techniques are being a increasing the involvement and responsibility of city residents acute droughts and water scarcity may occur. practiced to deal with limited natural resour b involving residents in developing new locations in the city Frequently mentioned solutions for sustain- ces. For example, methods such as supply Cristine Gutiérrez-Cortines c involving residents in developing new activities and events in the city able water use focus on maintaining and management and demand management were President of the European Water Forum at Charlotte Buys d involving residents in improving safety in the city restoring the natural balance, on becoming developed to ensure availability of sufficient the European Parliament in Brussels Senior Designer at the City of Amsterdam 3 exploring the economic connection between the city and its rural surroundings part of the natural cycle again. The dialogue water resources for irrigation purposes. ‘Sup- “Light + Soil + Water = Wealth” Planning Department a involving rural areas as a part of the urban infrastructure sessions provided innovative and inspiring ply management’ is mainly about maximising “Green Matters: ‘green’ is an b developing rural areas into production and consumption landscapes examples of effective and efficient water use available water supplies, for example through c exploring the possibilities of eco-functions between urban and rural areas in water-intensive food production processes, storage of rainwater, reusing excess water and urban establishment factor” d exploring the possibilities of spatial combinations (e.g. buildings, industrial waste, energy) improved water resources management and water desalination. ‘Demand management’ is Jan Burger reducing the water footprint. aimed at optimising productivity per unit of Environmental Sustainability Director of 4 offering guaranteed availability and access to secure, sufficient and good-quality food Coca-Cola

Proportion of renewable water resources withdrawn “The largest portion of a water for agriculture (around 2001) footprint comes from the field, Interesting links Surface water and groundwater withdrawal for agricultural purposes as percentage of total actual renewable water resources not the factory” Urban green space is an indispensable City Survival: Nature, Care and Employment Legend element of urban quality of life http://fd.project-platforms.com/node/23 No data http://fd.project-platforms.com/node/27 Urban Audit on Quality of Life in Cities Copenhagen greenest city in Europe http://fd.project-platforms.com/node/23 < 5 http://fd.project-platforms.com/node/27 30 most dynamic cities in the world 5 - 10 hAn Wiskerke City buildings as a living organisms http://fd.project-platforms.com/node/30 Professor of Rural Sociology of the Social http://fd.project-platforms.com/node/26 Europe’s future depends on climate resilient cities 10 - 20 Science Department at Wageningen University UN-HABITAT publishes ‘State of the http://fd.project-platforms.com/node/77 20 - 40 “Food security is not just World’s Cities’ Undeveloped urban areas on the map Jippe Hoogeveen http://fd.project-platforms.com/node/25 http://fd.project-platforms.com/node/41 > 40% Technical Advisor at the Water Development about sufficient production European cities dominate ‘Quality of Living’ Smart Adaptable Flood Defenses and Management Unit, FAO but above all about availability, ranking http://fd.project-platforms.com/node/22 “Adapt response to local http://fd.project-platforms.com/node/24 Introduction to Green City Guidelines FAO - AQUASTAT, 2008 accessibility, affordability and Short of green space? Think vertically http://fd.project-platforms.com/node/42 Source: AQUASTAT conditions to cope with water Projection: Plate Carrée cultural appropriateness” http://fd.project-platforms.com/node/24 Amsterdam ‘European City of Trees’ 2012 scarcity” http://fd.project-platforms.com/node/77 Response to local conditions

12 13 India/Pakistan water productivity Wheat

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ellen Beerling Senior Researcher at Plant Research International (PRI), Wageningen University “The level of pesticides and fertilisers in our water is above the norm for good water. The task for growers is to reduce these levels”

Ana Rocha Satellite data will become increasingly important for decision- making on natural resources Crop production and farming have highest eco-impact Policy Advisor at the European Landowner’s Organisation “The future of natural water. Possible applications are ‘drip irrigation’ The European Report on Development 2011/ Democracy and collective consciousness Inspirations of crops, or the use of predetermined amounts 2012 states that ‘Scarcity can also arise in An often-neglected topic related to deal- resources lies to a large of water to sufficiently meet demand. situations where water is apparently abundant. ing with water scarcity is the change in the The High Tech Greenhouse 2020 extent in the hands of land As industrialised economies are becoming This is because, apart from availability, access attitude and behaviour of users. Precisely The High Tech Greenhouse 2020 will con- less dependent on agriculture, they may is the principal determinant of water scarcity.’3 this topic was discussed extensively during tribute to resolving future food production managers. Final decisions on succeed in stabilising their internal water re- ‘Poverty, inequality and unequal power rela- the dialogue sessions. One aspect was the challenges such as urbanisation, pressure on resource management are sources, but at the same time this puts more tionships’ seem to play a decisive role in this relationship between the consumption of land resources, resource scarcity (i.e. Fossil pressure on water resources in food-exporting matter. It is, in other words, not enough to sit animal meat, income and water consump- fuels, water, minerals) and changing consum- Alfred Rol taken at local level” countries. These countries are using larger down with a team of brilliant engineers trying tion. Research shows that meat consumption er preferences regarding product quality and International Key Account Manager at Dacom BV amounts of so-called ‘virtual water’, which to find solutions for the water crisis. Although rises with income. More meat consumption functionality. (Winner of Europe’s Most Innovative Biotech is the water used in production processes of technical interventions and improved efficien- means a larger water footprint, so there is a http://fd.project-platforms.com SME Award, 2011) agricultural or industrial products. Another cy may greatly contribute, ultimately, political direct correlation between water footprint and “When it comes to saving problem that millions of impoverished farm- solutions are crucial.4 prosperity. In order to lower the demand for Virtual Water Trade ers are facing is the phenomenon of ‘water water to protect society’s future, it is therefore In the recent report ‘Measuring Water Use in water or yield improvement, grabbing’. Powerful and opportunistic coun- Our planet is a plant necessary to change people’s dietary habits. To a Green Economy’, the UNEP states that Chile introducing new technology tries, companies and investors are usurping Often, the water requirements of a plant were effectively deal with scarcity issues there will transfers 1,900 million cubic meters of (virtual) water resources that are already relied upon by used as a metaphor for the water requirements be an increased demand for education based water per year during exports of copper and through mobile networks often local communities. of a human being, or even an entire city. The on the need to expand knowledge, capacity fruit. Approximately the same amount is used proved useful and applicable to so-called ‘cascade cropping system’, which and competence amongst policy makers, the for cut flowers from Ethiopia and Kenya, rice is a technique often used in greenhouses food supply industry, and also consumers. from Southeast Asia and tomatoes and straw- smallholder farmers” that uses the wastewater of a certain crop to berries (in winter) from Europe. irrigate another crop, proved to also apply to The only way to conquer global water scarcity www.unep.org/resourcepanel/Portals/24102/ urban industry. Apart from providing us with issues is to raise our collective conscious- Measuring_Water.pdf Andries Rosema drinking water and irrigating our crops, water ness and knowledge through educational and General Director of EARS Holding B.V. can also perform other essential functions for democratic systems. Only then can we come Eating Planet 2012 “Satellite data will become the city, such as providing recreational space up with practical solutions, and apply them to The WorldWatch Institute and the Barilla and enhancing the city’s livability. Think of other scarcity issues. A more sustainable future Center for Food & Nutrition recently published increasingly important to water elements in parks, or urban lakes. In demands an approach where a greater involve- the report Eating Planet 2012, highlighting the national governments for some cases, urban lakes also function as water ment of local communities and local entrepre- challenges facing today’s food and agricultural depots, storing water for the city for times of neurs is required. A decentralised approach to system, as well as the myriad of benefits that decision-making on Water, water scarcity. water management will cause a more sustain reform could bring. Climate & Food” able involvement of all stakeholders. www.barillacfn.com/en/bcfn4you/il-libro/

3 Source: 2011/2012 European Report on Development, Confronting Scarcity: Managing Water, Energy and Land for Inclusive and Sustainable Growth, Overseas Development Institute (ODI), European Centre for Development Policy Management (ECDPM), German Development Institute/Deutsches Institut fur Entwicklungspolitik (GDI/DIE). © European Union, 2012 14 4 Source: Virtual water, real water scarcity and necessary water security, Mondiaal Nieuws MO, 27 June 2012 15 Basic principles and recommendations Improve wellbeing and quality of life by Dealing with global-local 1 restoring the natural balance contradictions Charlotte de Fraiture 2 promoting the benefits of our natural resources to human quality of life Professor of Land and Water Development 3 raising awareness on scarcity issues through knowledge exchange, education and democracy at UNESCO-IHE (she previously worked for the International Water Management 4 improving technologies, such as : Institute (IWMI) a managing renewable freshwater resources and irrigation b supply management (water storage, reusing waste water, water desalination) “Water scarcity is much more c demand management (increasing water productivity, water allocation) dangerous than food scarcity” d virtual water trade e supplemental irrigation (or ‘crop irrigation’) f measuring the nutrient content of soils via satellites 5 improving the political implications of scarcity by eliminating inequality and reforming existing power relations at the local, regional and global level

Interesting links Shelf-life of food, waste and the positive conditions for local production Natural balanced water use in cities http://fd.project-platforms.com/node/25 n important outcome of the discussions ers, improved quality monitoring and greater Water use threatens agriculture and industrial on the limitations of natural resources flexibility with regard to changing orders. In ruthie Rono demands Awas that international food supply prob- turn, companies can offer farmers long-term Kenyan ambassador to the Netherlands http://fd.project-platforms.com/node/77 lems cannot be solved by operating only at the sourcing commitments, training, financing “It is important for Africa to Energy-efficient buildings in global demand local level. Worldwide logistics will most cer- and guaranteed markets to provide a secure http://fd.project-platforms.com/node/74 tainly play a role in addressing scarcity issues. income. Local sourcing is expected to become embrace new technologies” What is Film Farming? farmers use 90 percent One of the main issues on the political agenda more popular despite infrastructural, financial, less water of both exporting and importing countries is regulatory and capacity problems in develop- tristram Stuart http://fd.project-platforms.com/node/74 to improve efficiency and effectiveness in the ing countries. This change is most likely largely Winner of the International Environmental Cities as ultimate energy suppliers global distribution of food. The phenomenon of driven by the increasing competition between Award, The Sophie Prize 2011 http://fd.project-platforms.com/node/70 globalisation, despite all of its challenges, also companies for a market share in the worldwide “Redefine the quality of food Scarcity of food commodities offers many opportunities. Firstly, the current food supply chain.6 http://fd.project-platforms.com/node/42 theme of sustainability within globalisation has products to reduce waste” Long-term renewable energy created debate about the opportunities to be Efficiency and effectiveness in a http://fd.project-platforms.com/node/35 self-sufficient in times of scarcity. At the same globalised world Algeria creates new ‘low carbon’ pilot city time, it has highlighted the contradictions The discussions regarding the contradiction http://fd.project-platforms.com/node/30 between local and global production. Another between centralised large-scale production Wastewater as a useful resource topic for lively discussion was the optimisation versus decentralised small-scale produc- http://fd.project-platforms.com/node/22 of the value chain in agricultural production. tion were interesting and complex. Different 100% worldwide clean energy achievable people took different approaches to tackle by 2050 Eliminating inequality for better policies on scarcity A plea for local sourcing problems regarding waste, complex logistics http://fd.project-platforms.com/node/31 Local sourcing refers to agri-business compa- and diminishing biodiversity. On the one hand Tomato resistant to salt and drought; model nies that source their inputs locally and sell were the technical possibilities to minimise system for genome structure their end product to the domestic market.5 This waste, recycle phosphates and generate energy Jan Broeze http://fd.project-platforms.com/node/97 Integrated high value agriculture model is increasingly used by large multi- through more efficient manufacturing pro- Researcher at the Food and Biobased Conservation and social media http://fd.project-platforms.com/node/97 nationals, mainly in developing economies. cesses. On the other hand was a more social Research department of Wageningen http://fd.project-platforms.com/node/97 LED street lights can save 85% energy There are several advantages to local sourcing, approach, focusing on policies and regulations University and Research Centre Farmers as water suppliers http://fd.project-platforms.com/node/97 including faster delivery times, lower transport concerning worldwide production versus local “Crop production and farming http://fd.project-platforms.com/node/97 Trees, People and... Climate modeling; effects costs and the elimination of import-related production, or on the responsibility of multi- Energy 2030; too much energy? of trees on the local climate costs. A shorter chain also means a closer nationals to create positive conditions for local has the highest eco-impact” http://fd.project-platforms.com/node/70 http://fd.project-platforms.com/node/68 relationship between producers and consum- and sustainable production and corresponding

5 Source: www.local-sourcing.com 6 Source: From islands of success to Seas of Change. A research initiative on scaling inclusive agri-food markets. www.seasofchange.net 16 17 Technology for horizontal integration: efficiency of food logistics. One person’s waste has direct negative effects on the wellbeing panies and NGOs, combining political and Thermophyllic co-digestation is another’s resource. An integrated approach of self-sustaining communities, but it also economic power to educate producers about is likely to develop whereby regional produc- forms a problem in itself. It influences climate their self-interest in long-term biodiversity. 1 Pre treatment of waste tion clusters can provide cities or wholesalers change, food security and water scarcity. It Successful collaborations are typically based 2 Premixing with their basic needs in a highly efficient way therefore requires a multidisciplinary approach on trust, viable commercial propositions, 3 Thermophyllic co-digestatior 3 3 4 Aerobic cleaning of waste water and with optimal use of natural resources. An- and collaborations between different sectors a clear division of revenue and tasks, and 9 5 Anaerobic cleaning of waste water 2 4 4 other example of efficient food production is to develop solutions. Promising collaborations problem mediation. 6 biogas storage 5 the optimisation of season dynamics through appear to have emerged between private com- mADeleine van Mansfeld 7 Storage of digestate new methods of greenhouse construction, Ecologist with the Landscape Systems team 8 Processed water storage 1 6 6 8 facilitating the cultivation of crops according at Alterra 9 Power generator 7 to season. For example, these methods enable Source: WUR “Metropolitan agriculture and 9 us to grow berries after their season has ended and to grow different kinds of fruit that are agroparks: keystones for Co-digestation at 55ºC, very efficient native to other areas. Currently, production Processing 120.000 ton organic waste/yr, producing 4.5 MW power sustainable development in is sometimes brought to a halt for months Co-digester is core of industrial ecology in agropark during the so-called ‘off season’. agriculture and food security”

Nature and society The social side of the debates about efficiency logistic processes. After all, it is these same is mainly focused on issues concerning waste multinationals that will benefit the most from and the economic importance of biodiversity the market potential of globalisation. A com- for long-term prosperity. In order to manage plex question to answer is: What are the roles our natural resources in a sustainable man- and responsibilities of the different players ner, we need to find different ways of dealing within the value chain? Who ultimately deter- with waste in our production, distribution and mines how we produce and distribute? Is it consumption processes. Food is still being Jack van der Vorst the multinational producer (e.g. Unilever), the under-valued and turned into a waste product Professor of Agricultural Logistics and wholesaler (e.g. Albert Heijn) or is it the con- too easily. It is time to create new definitions in Operations at Wageningen University sumer? What we need is an efficient approach food quality. It requires innovation, a new way Large-scale or small-scale production and processing? Greenhouse Project Syngenta Novartis Durham, USA “More supply-chain collabora- to improving responsibility among all parties of approaching sustainable natural resource concerned. management. In this context, the triple-loop tion is needed to strengthen model was mentioned, which focuses not only Inspirations international trade networks Technique and logistics on policies and implementations, but also on The possibilities are endless when it comes to changing attitudes within society. Companies Local and global food consumption are Seasonal dynamics in agricultural and agrologistics management” technical solutions. Improving the availability could also consider integrating the ‘No Net in conflict with one another production of information and data regarding value chains Loss’ principle in business decisions. The goal IN2030 is a scenario study by Rabobank that The Dutch pepper grower Levarht sells pep- would significantly help to improve efficiency of ‘No Net Loss’ policies is to balance ecolog- depicts how the situation might be for busi- pers worldwide. The company invested in the in worldwide distribution. Giving each link ical loss due to economic development resto- nesses in 2030 on the basis of four scenarios. construction of a greenhouse near the Mexican within the supply chain real-time accessibility ration effort, so that the ecosystem does not It states that local and global food consump- agropark Queretaro to deliver fresh peppers to this information and data will support the decrease, but remains constant or increases. In tion are in conflict with one another. To settle to the US and Canada and use the advan- process of decision-making and the sharing fact, governments should support these meth- this conflict and to secure global food supply, tage of seasonal dynamics. They also have a Freddy Dekkers of responsibilities. Transparent markets and ods through tax incentives, the development of we should try finding a balance in sustainably Dutch production facility. Dutch peppers are Director of Water IQ value chains have the ability to strengthen the pilot projects and the creation of budgets. cultivating certain crops in developing coun- not available in the winter months and are “Optimised greenhouses in often weaker position of farmers. The more tries, and local production.10 therefore often imported from countries like they are able to react quickly to market signals, Ecology and economy overons.rabobank.com/content/images/ Israel or Mexico that act as a logistical hub to Africa will become a profitable the more likely it is that they succeed and The economic importance of biodiversity is di- OutlookIN2030ENG_tcm64-132400.pdf markets to deliver fresh produce. investment in ten years time, prosper. Consolidations and collaborations rectly linked to the economic risk of depletion youtube.com/71No15U8lEw (partly in Dutch) within the chain will undoubtedly improve the of natural resources. Biodiversity loss not only Advanced global logistics owing to the fact that temper- The consortium DaVinc3i is working on inno- Redefining food quality ature means energy, means vative ideas for information infrastructures, The European Council have made a compro- co-modality, coordination and cooperation in mise agreement to ban the ‘discarding’ of cooling” In global food distribution, the wellbeing of the remains behind in different value chains around global economy. This is an unfortunate example global logistics and commerce. DaVinc3i is re- usable fish at sea from 2014 onward, but crit- food source directly influences global distribution the globe. In order to keep the chains vital, it is of how Western food consumption patterns are searching the opportunities for new coordina- ics say this will be too late for some species. chains and food consumption. For example, at necessary to improve logistic processes and creating an enormous ecological footprint. It is tion, consolidation and collaboration concepts www.projectaware.org/update/eu-council- Lake Victoria in Tanzania, local fishermen do not optimise the chain. The introduction of the Nile therefore crucial that we appreciate the source in extended international trade park networks, agree-fish-discard-ban enjoy the benefits of their globally distributed perch into Lake Victoria proved to be a highly of our food as much as it is our responsibility to and the possibilities for making chain informa- sales. The money they earn is insufficient to im- destructive decision on many levels. Not only did improve and optimise the working conditions of tion directly and real-time available and usable prove their social circumstances, because their it exhaust the ecosystem and local economy, it the suppliers.7 to support decision making of all partners in catch is processed for export and a lot of money ultimately affected the entire supply chain and the horticultural network. www.dinalog.nl/en/projects/r_d_projects/davinc3i/

7 Source: Darwin’s Nightmare, 2004. An Austrian-French-Belgian documentary film written and directed by Hubert 9 Reference: WWF-Rabobank collaboration in the salmon industry in Chile. Sauper, dealing with the environmental and social effects of the fishing industry around Lake Victoria in Tanzania. 10 Source: IN2030: Four future scenarios for businesses. Rabobank (film & report). 8 Source: IN2030: Four future scenarios for businesses. Rabobank (film & report). 18 19 Metropolitan food clusters Aguascalientes (Mexico) Legend Redefining value Municipálities urban area Main roads and prosperity Javier Delgado Railroad CEO of the Trust Fund for the Capitalisation Railway cargo Station and Investment of the Rural Sector in Mexico Water basins (FOCIR) Airport he world’s industrial and consumer “Agroparks take advantage Wagter pipeline societies are mainly focused on growth Gas line Tand value, expressed in money. There is a of business opportunities in Hot water wells prevailing preconception within these societies protected agriculture. They Businesses that sustainable products or products with all other values an eco-label must be expensive. People are become a pole of attraction Name not necessarily against a higher investment in for investment in high-tech” Agripark green products, as long as it means they can Bison also save in some way, for example by using Dasa less energy. Over the next decades, there will la Huerta be a considerable shift in attitude towards the San Jacinte definition of value amongst consumers and Desconocide organisations. Up until now, value is first and Reral transformation center foremost defined by price. The price determines whether or not we buy something or how much Objectives Aguascalientes: Employment, Food Security, Quality of Life, Knowledge Society, Green State of it we buy. The rise of the middle class and in- Sufficient new arable land is key for food production and food security creasing prosperity in fast-growing economies such as China, Mexico, India and Brazil, has ‘quality’ and ‘security’ After all, in the light of hAns Biemans its effect on existing middle class communities sustainable development, speed of industri- Head of CSR Business Development at Basic principles and recommendations in Europe and the United States. It is rapidly alisation, prosperity and growth, the risk they Rabobank Netherlands changing the global perspective on concepts run in the absence of change also represents “An enabling environment Improve wellbeing and quality of life by such as prosperity, value and growth. Floriade a cost. They could potentially be exposing Dialogue established a correlation between themselves to risks such as higher commodity and enough new arable land 1 promoting local procurement and local sales of products ‘value change’ and ‘industrialisation’. Where it prices and supply chain disruptions. a reconnecting retailers and producers are key to food security and took advanced economies more than a century b addressing self-sufficiency as a national and a local topic c suspending export production in areas with natural resource scarcity to become industrialised, emerging economies During the Floriade Dialogue sessions, numer- production” d promoting local business and entrepreneurship make this shift in less than ten years. This reali- ous examples were reviewed where protection ty also influences our definition of value. of the environment and nature was automati- 2 improving producers’ living conditions and balanced ecology in rural food production regions cally associated with economic conservation. a increasing cross-value chain commitment, integrity, diversity, responsibility and mutual The value of risk These examples clearly demonstrated that accountability The current credo for the concept of ‘value’ is sustainable entrepreneurship is the only future 3 optimising seasonal dynamics in food production that social, ecological and economic sustain option, given the risk of collapse of entire ability go hand in hand. People, Planet and sectors or industries as a result of short-term 4 redefining food quality and creating new business links per quality stage to reduce waste Profit are all interrelated; investing in one of the strategy or short-term profit gain. It often 5 optimising information availability, transparency and coordination (of production, storage triple Ps also benefits the others. It is to the ad- starts at a single link within the chain, causing and transport) within the food chain to generate efficiency, consolidation and cooperation vantage of the growing middle class in emerg- a domino effect on the entire chain in the long ing economies that they are more accepting of run. However, it would be too easy to simply 6 generating strong global partnerships to generate maximum positive impact on biodiversity innovation-adaptation. This quality, combined blame the fishermen or the farmers (i.e. the with their rapid industrialisation gives them a producers) at the beginning of the chain. major competitive advantage. They are able to Responsibility also lies with the exporting esther Guluma consider ‘value’ in a different perspective than and importing companies, governments, civil Chair of the Board of Directors of Interesting links merely money or cost-advantageous purchas- society organisations and consumers and their Fairtrade International es. Companies in emerging economies can interaction with each other. When all the stake- “Agricultural development is Strategy sustainable food Resilient People, Resilient Planet also start defining and appreciating growth holders in the chain play their part, sustainable http://fd.project-platforms.com/node/35 http://fd.project-platforms.com/node/70 differently. Nowadays, when companies talk trade follows. Together, they are responsible the best route to achieve Free Online Tool to Assess Sustainability Efforts Global food system fails about market or market share, they often refer for determining risk, creating solutions and economic growth that reaches http://fd.project-platforms.com/node/77 http://fd.project-platforms.com/node/36 to economic concepts such as an increase in implementing new, sustainable strategies. Global biodiversity panel launched Sustainable development in a multi polar world market value and a growing number of trans- the rural poor and most http://fd.project-platforms.com/node/77 http://fd.project-platforms.com/node/36 actions and contracts. However, if companies Towards sustainable prosperity vulnerable in low income Visualizing sustainability’s rewards wish to evolve and work more sustainably, they What does all this mean to advanced industrial http://fd.project-platforms.com/node/77 need to invest in other values such as ‘trust’, societies and emerging economies? It requires countries”

20 21 ing industry, energy industry, etc.). Innovative Inspirations and progressive projects will be initiated and entirely new markets and individual transac- Thinking Out of the Box Trust is growth: Fairtrade tions will occur. New ways of working under Transformational (Triple-Loop) learning is Between 2008 and 2010, producer organisa- different circumstances and according to new learning that results in a fundamental shift in tions saw a 22% increase in Fairtrade Premium deals will be developed. The Floriade Dialogue our worldview, which in turn leads to profound returns and a 24% increase in Fairtrade sales outcomes strongly emphasise that ‘quality changes in our thoughts, feelings and actions. values. Approximately 1.2 million small-scale awareness’ is necessary in a rapidly changing It is a shift of perception and consciousness farmers and workers from 905 organisations Pauline Simons world. We must stand up and take the initia- that dramatically and permanently alters our in 60 countries benefit from tens of millions Senior Consultant at NewForesight € tive and responsibility to steer the process of way of being in the world. Transformational of Euros in Fairtrade Premium each year ( 51.5 “You should consider certifi- innovation and change in the right direction. learning thus affects our understanding of our- million in 2010). Over 27,000 product lines are selves, our relationships with other people and available in more than 100 countries. Research cation as an insurance policy, Redefining value is a subject that will surely the wider world, the priorities we hold, and our conducted by GlobeScan (sample size 17,000 as production and trade of lead to more dialogue in the future. The sub- sense of purpose and direction. in 24 countries, 2011) demonstrated that: ject raises many questions and highlights con- www.breakoutofthebox.com/transchange.htm 1 Seventy-two percent of people believe that important commodities are not tradictions. Redefining value means ‘change’, independent certification is the best way to drivers for economic devel- for example, from short-term strategy to long- From milk protein to natural fibre verify ethical claims. term strategy, quality over quantity, but also Qmilch is the first natural fibre, made from 2 Six out of ten people (57%) have seen the opment and prosperity, but Raising community consciousness a change to new business models that offer milk protein that can be produced on an FAIRTRADE trademark and 9 in 10 of those instead drivers for poverty, the definition of new goals for sustainable consumers the choice to either buy a product industrial scale. It is revolutionary in that it trust it. prosperity, which no longer revolve around or pay per use. It also means the transition combines the properties of both natural and www.fairtrade.net/ environmental degradation and the need to have more possessions. Instead, from a linear economy to a circular economy, synthetic fibres. Currently there are insufficient social injustice” they should answer questions on how we can aiming to reduce our dependency on natural textiles and fibres to satisfy demand, which is comfortably acquire the things that improve resources to maintain a resilient economy. The why we have to look for other fibre sources and our quality of life, without burdening and ex- concept of waste will no longer exists, because new ways of making fibres. hausting our natural resources. Although this we no longer differentiate between consum- www.thecirculareconomy.org/case_studies may seem like a new starting point to some, able and durable components of a product. certain countries already pay more attention to Another topic that was frequently discussed Cooperatives pay off local values, from a political or cultural-histor- within this framework is the choice between Worldwide cooperatives provide more than a ical perspective. Examples include the use of large-scale and small-scale production and hundred million jobs, 20% more than all multi- regional and local products, which positively processing. Intensive production practices nationals put together. Over 800 million people stimulates local entrepreneurship and the in greenhouses, for example, have a positive are members of cooperatives around the world. Jim Woodwill development of regional market formation. impact on sustainability and efficiency with social.un.org/coopsyear/ Director of the Centre for Development respect to use of space and water. Scale, how- Innovation, Wageningen University and The value of the chain ever, is not always the solution. There is the Focus on nutrition Research Centre The concept of value also applies to emerging increased risk of diseases, for example, and Danielle Nierenberg, project director at the “90% of farmers (472 million) new chains of development. The need for food scale may also scare potential entrepreneurs Worldwatch Institute in Washington, says: “In security, for example, requires the involve- away entirely. Logically, there is also something agriculture there is too much focus on increas- worldwide are small-scale and ment of multiple new sectors (i.e. agricultural to be said for diversity, in order to strengthen ing yield and methods that would work best for currently produce 50% of production, water treatment industry, process- the sectors. it. It lacks however the focus and connection between agriculture and nutrition.” global food requirements. How www.worldwatch.org New forms of education, arbitrage and partnerships do we get more small-scale Basic principles and recommendations farmers in this top 10%?” Improve wellbeing and quality of life by Interesting links “The different perspectives 1 considering value of services and/or products in a different perspective than merely economic value (discount purchase value vs. maximum sales value) expressed in currency on democracy in upcoming Echoes from ancient Constantinople can Noise barriers of live bamboo 2 considering responsibility toward sustainable principles and long-term chain risk in inspire visions for modern green urbanism http://fd.project-platforms.com/node/31 economies and political decision-making processes regarding growth of transactions, contracts, market share, etc. http://fd.project-platforms.com/node/35 Environment as global connector Sumba; the green Iconic Island http://fd.project-platforms.com/node/41 Pierre L. van Hedel dynamics between for exam- 3 defining ‘prosperity’ based on availability, quality, functionality and uses http://fd.project-platforms.com/node/35 Need for pure food Managing Director of Rabobank Foundation, ple businesses, NGOs and 4 stimulating innovation by interlinking a wide range of (new) sectors to existing or new Include citizens in ecosystem services in cities http://fd.project-platforms.com/node/41 Rabobank Netherlands value chains governments are fascinat- http://fd.project-platforms.com/node/25 Alberta’s Solar Community “Smallholder farmers are the 5 embracing and stimulating change through new ways of working under new conditions Research towards integrated living in green- http://fd.project-platforms.com/node/44 ing. Partnerships between based on new agreements house concept New generation roof windows backbone of rural economies” businesses and NGOs seem to http://fd.project-platforms.com/node/23 http://fd.project-platforms.com/node/68 6 discussing the importance of ‘change’, ‘speed of action’, ‘intensity’, ‘scale’ and ‘diversity’ Forest ensures cooling during heat wave Fairtrade products: significant growth and create powerful partnerships” http://fd.project-platforms.com/node/22 popular! http://fd.project-platforms.com/node/70

22 23 countries, more than 20% of food is discarded problem that has major negative impacts on as waste due to imperfections before it even health and wellbeing. Some of this fast food Influencing individual reaches the shops. On top of that, consumers consumer behaviour can be traced back to the also throw out large quantities of food. A lot of food supply chain. Why is it that processed food is also wasted in the earlier stages of the food is cheaper than whole food? Part of the behaviour logistics chain, which is the case, for example, reason is the expensive logistics involved in for a shocking 30% of the entire global pro- transporting fresh produce. Research should duction of bananas. If this could be reduced to be conducted to improve the seasonal dynam- Frances Moore Lappé 27%, it would mean a billion dollars in profit ics of fruits and vegetables. Floriade Dialogue Author (‘Diet for a Small Planet’ and globally. The same applies to many other fruits is proposing to investigate where improve- ‘Ecomind: Changing the Way We Think, and vegetables, such as strawberries and ments in the chain could be made. However, to Create the World We want’), and cofounder asparagus. consumers also have to take responsibility of three organisations, including Food First for their own behaviour. An important overall “Every man must eat, just as we The question arises what to do with the organ- conclusion is that in order to change behav- ic residue. Second-rate tomatoes, for example, iour, it is best to set positive goals instead of need to breathe and sleep. This could be used to make tomato juice, some- simply offering the least bad option. Also, in- makes food - and even more thing that is rarely done as of yet. We are better stead of hammering on about the risks of fast at recycling garbage than we are at recycling food, it is better to emphasise the benefits of so the way we eat – a powerful food waste. On the one hand, suppliers must healthy eating. Food is in fact the most direct tool for permanent change” meet the strict requirements retailers have set link between consumer and producer. ‘Every for them, while retailers, on the other hand, man must eat, just as we need to breathe and lack sufficient knowledge about fresh produce. sleep. This makes food – and even more so “Fear is the dominant factor of The latter poses serious problems in the the way we eat – a powerful tool for permanent food industry. European and Dutch regula- change’. Gaining more knowledge about what scarcity. This mindset is a trap. tions regarding hygiene are extremely strict, we produce or eat, the potential healing power Imagine, we have more suicide Small-scale farmers produce 50% of total global food requirements prohibiting discarded food from being given of certain nutrients, and the effect of food on a second life. In China, farmers are permitted the human body is an attractive option. than homicide in this world.” he conclusion of the fourth Floriade Nutritional behaviour to feed waste food to livestock, while this is “We have a language of capital- Dialogue session on ‘Efficiency and effec- Parents’ nutritional habits influence their still prohibited in Europe. Feeding waste food Building self-confidence Ttiveness in world distribution of healthy children’s future eating behaviour from a very to livestock or having the food processed into Floriade Dialogue identified the need to review ism… but how do we create a food’, was that food waste creates artificial young age. Even in the prenatal stage, a moth- animal feed is a viable option for recycling the different behavioural processes, including language of democracy?” scarcity. Simple measures, such as redefin- er’s diet impacts her child’s taste development. food scraps and reducing the environmental the social process, the process of individual ing the quality of food or a higher valuation In order to get young children accustomed to a footprint. behavioural change, the process of generating of food, may result in the prospect of waste varied, healthy diet, it is important to encour- responsibility within public and private organi- directly contributing to our food supply. After age their enthusiasm for food. One way of Setting positive goals sations that represent individuals (customers, the conference in September 2001, this insight doing this is by involving them in cooking on a Of all other sectors, the fast food sector is employees, suppliers, etc.), and Corporate became a current topic, and is still receiving a regular basis. Children in general, love to cook. showing the most growth globally. Fast food Social Responsibility. The course of behaviour- lot of attention in the media. Central to this is It is a social activity, where they can spend is an affordable and popular option for many al development is similar in all cases, going the individual’s attitude and behaviour toward quality time with their parents. Obviously, there people. As a result, obesity is a growing from scarcity awareness to risk awareness, a variety of topics, such as nutrition, use are large cultural differences. In France, for of natural resources, fair-trade and retailer- example, it is still common to have a hot lunch, consumer relationships. which is not at all the case in the Netherlands. Before people will adjust their nutritional habits and behaviour they must be fully invested in change. But how do we change long-stand- ing traditions? How do we develop social policies to raise people’s awareness of nutrition or their appreciation of food? People’s appreciation of food depends on many factors, such as shelf life, attractiveness, colour, aroma, taste and texture. The key to changing behaviour lies squarely in education and food experience. Food quality and hygiene Producers, food processors, distribution companies and wholesalers do their best to deliver fresh fruits and vegetables to the stores on time. The definition of fresh varies between countries. Therefore, all these different markets have to be served differently. In industrialised Food as medicine source The key to changing behaviour lies in education and food experience

24 25 Inspirations Final Declaration of the peoples’ summit A world without waste in Rio +20 WRAP was set up in 2000 to help recycling The participation of civil society should be take off in the UK and to create a market for more strongly anchored. It must cross all recycled materials. As understanding grew that borders and invariably keep the long term in ‘waste’ is actually ‘stuff with value’ and that mind. This participation may be the perfect wasting resources made no environmental or John Boon binder for a shared vision toward sustainable commercial sense, governments across the UK Head Designer at Floriade 2012 development. increased efforts to tackle these issues. “Horticultural products are rio20.net/en/propuestas/final-declaration-of-the- www.wrap.org.uk/ resulting in fear of not having a healthy body, people%E2%80%99s-summit-in-rio-20 also a source for medicine, a lack of welfare in society or healthy organisa- Attractive food packaging health care, energy and tions. This ultimately results in new forms of Nutritional habits and quality of food Food Freshness Technology Ltd (FFT) has education, arbitrage and partnerships. The FAO and Biodiversity International - in developed a packaging solution with special clean products. So they their report Sustainable diets and biodiversity: strips that contain a mixture of minerals and can contribute to a more “The food issue is being approached from the directions and solutions for policy, research and clay that absorb ethylene, a gas given off by perspective of scarcity: ‘There are too many action - link global unhealthy nutritional habits ripening fruit that accelerates ripening. Marks sustainable society” mouths to feed and crop yields are insuffi- to the environmental impact of food produc- & Spencer uses the technology for fresh cient’. But the fact is that never before have we tion. Their conclusion is that the world needs a berries, claiming that the strips keep fruit fresh produced as much food as today, and yet we new system to look at the quality of food. for up to two more days. A previous test of the are stuck within the ‘scarcity-diagnosis’.”11 The www.bioversityinternational.org/fileadmin/ strips led to only 4% of food being wasted, key questions we should be asking ourselves bioversity/publications/pdfs/1539_Sustainable_ potentially saving some 800,000 strawber- include: How can humans obtain a broader diets_and_biodiversity_Final_8august2012_01 ries a week. Tesco uses the strips in tomato sense of responsibility and self-confidence, .pdf?cache=1349261488 and avocado packaging, projecting they can and where does education come in? How can help save 1.6 million packs of tomatoes and responsible companies adapt their business Kids University for Cooking 350,000 packs of avocados annually. models? How can local communities be The Kids University for Cooking will inform foodfreshnesstechnology.com/ activated to commit themselves to collective society bottom-up about a healthy lifestyle, purposes? There are already examples of such where nutrition is at the forefront. It does this Multidisciplinary communication initiatives, but globally, these are still in the by familiarising children as early as possible Danielle Nierenberg, project director at the pioneering phase. A strong incentive toward with healthy eating patterns and lifestyle Worldwatch Institute in Washington, says: change is people’s desire to become more and by teaching them how to make the right “Health professionals and nutritionists should independent and self-confident. choices when it comes to eating and drinking. have widespread conversation with farmers, www.um-eatwell.nl/kokkerelli.htm food processors and companies to ensure that food is as healthy as possible.” Breakfast clubs for kids www.worldwatch.org Breakfast clubs proved to positively impact Basic principles and recommendations children’s behaviour, punctuality and atten dance rates at school. They also increase Improve wellbeing and quality of life by concentration levels throughout the morning and often improve relationships between 1 promoting worldwide knowledge exchange about the social implications of fresh products Cultural background and teachers and children. to both retailers and end users (i.e. production source, growth, sustainability, healing, taste, consumption patterns behaviour aroma, colour, texture, distribution, packaging, hygiene, uses, manufacturing, processing, www.continyou.org.uk/what_we_do/ preservation and recycling) breakfast_clubs/ 2 encouraging and improving legislation on food hygiene and recycling of food through sustainability principles Interesting links 3 optimising food supply chain possibilities to improve access to fresh food App: who throws away food? Disposable Test Greener Fruit Packaging to Cut Food Waste 4 optimising seasonal dynamics in food production for the iPhone http://fd.project-platforms.com/node/70 5 addressing issues on health in sustainable food communications http://fd.project-platforms.com/node/36 Five ways to tackle disastrous diets Insight into food waste http://fd.project-platforms.com/node/74 6 involving aspects such as personal responsibility, self-confidence, independence, awareness http://fd.project-platforms.com/node/44 The water risk filter and collective purposes in communication and education on sustainable food, to stimulate: Urban Farming Takes Off http://fd.project-platforms.com/node/74 a competence-building to cope with scarcity http://fd.project-platforms.com/node/30 LED herald city farming b education on nutritional behaviour and habits Food Label Confusion http://fd.project-platforms.com/node/41 c new forms of education, arbitration and partnerships http://fd.project-platforms.com/node/44 Mini Kitchen Gardens d (local) communities to commit themselves to collective purposes Good Food, Good Price http://fd.project-platforms.com/node/97 e positive goal-setting http://fd.project-platforms.com/node/68 Food production in empty offices http://fd.project-platforms.com/node/31

11 Source: Change magazine, 2012, issue 1. EcoMind: Changing the Way We Think, to Create the World We Want.

26 27 product From production to customer service When it comes to innovation, industry always Institutional praises technology, instead of focusing on sell- ing the advantages of a good-quality product to consumers. Floriade Dialogue’s predictions n Us tio ag are that production companies will increasing- transformation uc e d ro ly transform into customer service companies. Carlos Urzúa P One-off sales proceeds will be replaced by Head of Corporate Social Responsibility a stream of income throughout the life of a at Rabobank Chile

m product. Corporate Social Responsibility re-

a t t “Sustainable business is what e c r u quires a much closer relationship between the i Cooperatives for a better world a d l o r p different links in a value chain. For example, a Transparent markets are prerequisites for the future holds. Being aware of d se u close relationship is necessary for companies farmers and distributors to strengthen their the risks can help resolve them to reach mutual agreements on the distribu- position within the food supply chain. Collab- Carpet Tile tion of costs and revenue. Revenue maximisa- orations are also crucial for exploiting oppor- and create strategy”

tion through highest possible productivity no tunities. They form the foundation of trade,

e i

l Technical Cycle

t longer fits into the new sustainable business the core of international relations and the key

u p

r p n

u models. We have reached the end of the line to social change. Global cooperatives provide

try S ® dus = Refinity process in for the linear economy, which in a sense, more than a hundred million jobs globally, g n fi proved to be very destructive. The importance 20% more than all multinationals put together. o olyolefin b o P ac r k in of certification is also being questioned, be- Because cooperatives emphasise interdepend- d g

n l

a a

e cause of the major disadvantage that certified ency and solidarity, they are more relevant

o r products are less flexible and less adaptive to than ever in developing a new economic order meet the quality demands that fit within the in the current political landscape. The United ricardo Bosshard n

o Fi nd i rst and seco t a cradle-to-cradle framework. However, compa- Nations General Assembly has declared 2012 Director of World Wildlife Fund (WWF) Chile ll s se on ta n parati s io f in nies feel the need for certification, since we are as the International Year of Cooperatives. The t ee ® c d ty “Nature conservation is all a + to ini r P Ref f A rn 6 ya currently living in a fearful society. Assessment chosen theme of ‘Cooperative Enterprises

r s

e o re

h ther fib t

and certification systems should be able to Build a Better World’ means that decisions about engaging producers,

m u t i

b adaptively measure sustainability in fast-paced made in cooperatives balance the pursuit of creating local teams, and innovation projects. profit and the needs and interests of members and their communities. gradually building trust” Redefining value means ‘change’; Desso Refinity® process

loriade Dialogue not only discussed the ophy of innovations and quality and adopting possibilities of changing individual behav- the ‘Cradle-to-Cradle’ principles, instead of the Fiour, it also reviewed the behaviour and old green approach of ‘Naming and Shaming’. responsibilities of public and private organ- Organisations need to invest in relationships isations, which represent individuals. Many instead of transactions, in quality instead organisations today are seriously investigating of quantity. Otherwise, consumers will start how to become socially and environmentally taking things into their own hands and move responsible. They are driven by the fear of, away from organisations they no longer trust. in the long run, not being able to operate in a ‘healthy’ way due to scarcity issues. Just as Potential new production methods that posi- there is an individual mindset, there is also tively impact our natural resources and biodi- such a thing as a business mindset. versity could lead to important new economic and business opportunities. Nonetheless, the Trust is growth question remains: How are governments and Organisations traditionally focus on securing organisations going to create the necessary ca- the supply of goods and investigating new pacity and institutional transformation? Over Bart van Opzeeland market opportunities. However, their role has the next decades, large multinationals such Managing Director of Foodwatch become increasingly responsible. It was stated as Unilever, Sara Lee, Cargill and others are “Information in the food earlier that the concept of ‘value’ needs to be taking measures towards sustainable use of re- approached from a different perspective than sources. In some cases, this is being done out industry is not transparent; just money and cost-effective purchase. Or- of necessity. For example, in the cocoa industry claims on food labels often do ganisations need to stop promoting waste to the driving force for sustainable production consumers. From a consumer-marketing per- was a potential shortage of cocoa by the end of not tell the real story. There spective, however, abundance is still appeal- the decade. One thing is certain: we are facing is an increasing need for food ing. Again, it is all about setting positive goals the beginning of a new challenge that requires and raising awareness. Companies should in new insights, new ideas, extensive networks, production transparency” fact become NGOs, promoting a new philos- inspiration and new partnerships.

Sustainable Salmon’, an international partnership project between Rabobank Chile and World Wildlife Fund Chile

28 29 Building knowledge and capacity adequate innovation. Again, education and Inspirations Floriade Dialogue did not yet formulate an en- collaborative learning will become essential tirely satisfactory answer to the question where to key players in business, governmental Sustainable Trade Initiative (IDH) organisations’ opportunities lie, or how they organisations, producer organisations, NGOs IDH convenes coalitions of front running can effectively develop horizontal partnerships and research departments. This education companies, civil society organisations and to strengthen their market position in sustain- will improve the overall assessment of sec- governments to transform markets towards able business. Much of the discussion focused tor-wide trends and implications, and guide sustainable production and consumption Bas van de Brink on exploring power relations or power shifts, the search for the right units of measurement worldwide. That will deliver impact on the Senior Program Manager at the Sustainable developing relationships and acquiring securi- and cost-effective ways to collect data. It can Millennium Development Goals 1 (poverty Trade Initiative (IDH) ties within various promising sustainable value be concluded that, in order to achieve insti- reduction), 7 (safeguarding the environment) “Sustainable trade starts by chains. The sixth Floriade Dialogue received tutional transition and innovation, building and 8 (fair and transparent trade). meaningful input from From Islands of Success knowledge and capacity are key to establishing www.idhsustainabletrade.com/ building coalitions. These to Seas of Change: A report on scaling inclusive entirely new constellations of partnerships and should include the key agri-food markets. implementing current common understanding Secure Global Food supply of institutional change and innovation. The The Seas of Change initiative is a learning and suppliers, because they are in In the future, organisations will establish more silent sustainable ‘revolution’ is already in full research initiative that has arisen from discus- the position to effect change partnerships and stakeholder relationships. swing. sions between a group of business players, This will create a need for independent and development agencies and researchers. The and make investments” trustworthy intermediaries and research into focus of the initiative is on how businesses the effectiveness of so-called multi-stake- with the right support from governments, holder platforms. Improving mechanisms donors, NGOs and research can scale up for cooperation also requires a structure for inclusive agri-food market development to pre-commercial financing. There needs to be ensure food security for 9 billion people and Sustainable prosperity no longer revolves around more possessions, but around extended product life cycle a careful balance between public and phil- help tackle poverty. anthropic financing to share risk and ensure seasofchange.net From linear to circular Carpet producer ‘Desso’ is working on a ‘take- Escaping the Pesticide Trap back system’ of used carpets which will benefit The project ‘Escaping the Pesticide Trap’ renewable energy and optimised transpor- (Andhra Pradesh, India) has successfully tation within the entire chain. Take-back of Basic principles and recommendations caused a shift from industrial farming to eco- carpets will potentially be useful for: reinforce- Désirée Bonis logical farming by involving local communities. ment of concrete, road construction, roofing Improve wellbeing and quality of life by Director Sub-Saharan Africa Department at Non-Pesticide Management provided a set of solutions and recycling in carpet-backing. Asha Chandola-Saklani the Dutch Ministry of Foreign Affairs natural alternatives to chemical pesticides. The www.desso.com/Cradle_to_Cradle_Brochure_EN.pdf Project Coordinator at the Science & 1 stimulating organisations to develop a new vision incorporating sustainability principles, by project brought economic benefits and long- Technology department of the Indian Ministry “A future relation with a integrating public policy, business management and investment management term wellbeing to 8,000 villages. of Science & Technology b calculating risk as a percentage of production capacity Palm Oil Buyers’ Scorecard 2011 African countries could be youtube.com/ve4QdJjxuPo The Indonesian palm oil industry is taking a c considering business interest versus common interest (i.e. business interest such as “There is need for an interface characterised as ‘Economic secure supplies, market opportunities and business reputation versus common interest www.ecotippingpoints.org/video/india/index.html step in the direction of sustainability. WWF, such as global food security, diminishing poverty and hunger, world peace and security) Nestlé, Monsanto, Wilmar and Unilever are between scientific communities Diplomacy; Trade not Aid’” organising the Roundtable on Sustainable and indigenous people in rural 2 transforming marketing and communication messages from ‘promotion of plenty’ or Palm Oil (RSPO). ‘promoting maximum use’ to ‘promotion of core values’ (innovativeness, responsiblity, wwf.panda.org/what_we_do/footprint/ areas for community wisdom sustainable life quality and trustworthiness) agriculture/palm_oil/solutions/responsible_ and local innovations” 3 investigating the potential transition from production to customer service, by purchasing/scorecard2011/ a considering core values such as integrity, professionalism and sustainability b considering a financial strategy as key strategy for nature conservation 4 adopting a transparent and cooperative attitude within the value chain of operation, by Interesting links a contributing to market transparency, market signalling and value chain information availability Tackling environmental challenges by local and Transforming small-scale multifunctional b maintaining a creative and flexible certification system nisha Berlia regional authorities agriculture c using certification as an insurance policy Member of the Board of Governors of d using certification as a creative problem-solving tool http://fd.project-platforms.com/node/31 http://fd.project-platforms.com/node/70 Apeejay Stya University Sustainable biomass certification Farmer to family, linking link growers and con- Jorge Narváez Narváez 5 building knowledge and capacity about new market opportunities, partnerships and com- “Assess implications for http://fd.project-platforms.com/node/36 sumers by municipality Minister of Agricultural Development and Agri- mon understanding of innovation and institutional change, by Hungry for Change: sustainable farming in http://fd.project-platforms.com/node/74 business in the State Aguascalientes, Mexico education and democratic a creating coalitions for cooperation (form local groups) Europe Making fisheries more sustainable b considering institutional innovation instead of technological innovation “Encourage the consolidation systems, create awareness http://fd.project-platforms.com/node/44 http://fd.project-platforms.com/node/97 c using best-practice modelling of proven financial models and innovation processes Ecosystem capital accounting New International Fairtrade Cooperation of new rural citizens through on complex issues and d starting with the first movers (do not forget local partners) http://fd.project-platforms.com/node/44 http://fd.project-platforms.com/node/42 the accumulation and dynamics e establishing unobvious partnerships (NGOs and business partnerships can establish Multinationals launch sustainable growth Commercial organic rooftop farm educate public policy leaders effective political measures) coalition http://fd.project-platforms.com/node/74 of knowledge” and citizens” http://fd.project-platforms.com/node/68

30 31 Basic principles and recommendations on Summary of basic principles Raising natural resources awareness and recommendations Improve wellbeing and quality of life by 1 restoring the natural balance 2 promoting the benefits of our natural resources to human quality of life he general conclusion of Floriade Dialogue is that well- 3 raising awareness on scarcity issues through knowledge exchange, education and democracy being and quality of life represent a fundamental value 4 improving technologies, such as: Tfor People, Planet and Profit. It can therefore be said that a managing renewable freshwater resources and irrigation investing in one of the triple Ps is certain to have a positive im- b supply management (water storage, reusing waste water, water desalination) pact on quality of life, and therefore pays itself off. It is not the c demand management (increasing water productivity, water allocation) first time that humanity is faced with scarcity, but the outcomes d virtual water trade of the dialogue session have shown that humans are inventive e supplemental irrigation (or ‘crop irrigation’) enough to create new and sometimes unexpected solutions to f measuring the nutrient content of soils via satellites deal with scarcity issues. The basic social and psychological 5 improving the political implications of scarcity by eliminating inequality and reforming existing power need to exercise influence on the environment and quality of relations at the local, regional and global level life seems to naturally occur in all humans and can often be fulfilled with minimal intervention. This applies to city residents who are trying to cope with limited availability of green space Basic principles and recommendations on for example, but also to rural residents who have limited access to fresh water sources. For individuals, scarcity is often a local Dealing with global-local contradictions problem. For individuals as representatives of an institution or an organisation, scarcity is likely to have a more global charac- Improve wellbeing and quality of life by ter. In all circumstances, quality of life represents an important 1 promoting local procurement and local sales of products universal value, for which we all bear responsibility. Against a reconnecting retailers and producers initial expectations, the Floriade Dialogue sessions strongly b addressing self-sufficiency as a national and a local topic leaned towards non-technical measures. Discussions on the c suspending export production in areas with natural resource scarcity need to change individual and institutional behaviour over the d promoting local business and entrepreneurship next ten to twenty years were predominant. To create a more sustainable world, humans need to obtain a broader sense of 2 improving producers’ living conditions and balanced ecology in rural food production regions increasing cross-value chain commitment, integrity, diversity, responsibility and responsibility and self-confidence gained by empowerment, a mutual accountability education, control and democracy. Based on these conclusions, we present you with a summary of 3 optimising seasonal dynamics in food production principles and recommendations listed per chapter of this report. 4 redefining food quality and creating new business links per quality stage to reduce waste 5 optimising information availability, transparency and coordination (of production, storage and transport) within the food chain to generate efficiency, consolidation and cooperation Basic principles and recommendations on 6 generating strong global partnerships to generate maximum positive impact on biodiversity The livable city Improve wellbeing and quality of life by Basic principles and recommendations on

1 exploring all various aspects of the economic value of green structures in the city Redefining value and prosperity a creating models for a good-quality environment Improve wellbeing and quality of life by 2 exploring the educational and connecting elements of green structures in the city a increasing the involvement and responsibility of city residents 1 considering value of services and/or products in a different perspective than merely economic value (dis- b involving residents in developing new locations in the city count purchase value vs. maximum sales value) expressed in currency c involving residents in developing new activities and events in the city 2 considering responsibility toward sustainable principles and long-term chain risk in decision-making d involving residents in improving safety in the city processes regarding growth of transactions, contracts, market share, etc. 3 exploring the economic connection between the city and its rural surroundings 3 defining ‘prosperity’ based on availability, quality, functionality and uses a involving rural areas as a part of the urban infrastructure 4 stimulating innovation by interlinking a wide range of (new) sectors to existing or new value chains b developing rural areas into production and consumption landscapes c exploring the possibilities of eco-functions between urban and rural areas 5 embracing and stimulating change through new ways of working under new conditions based on new d exploring the possibilities of spatial combinations (e.g. buildings, industrial waste, energy) agreements 4 offering guaranteed availability and access to secure, sufficient and good-quality food 6 discussing the importance of ‘change’, ‘speed of action’, ‘intensity’, ‘scale’ and ‘diversity’

32 33 Basic principles and recommendations on Influencing individual behaviour Improve wellbeing and quality of life by

1 promoting worldwide knowledge exchange about the social implications of fresh products to both retailers and end users (i.e. production source, growth, sustainability, healing, taste, aroma, colour, texture, distribution, packaging, hygiene, uses, manufacturing, processing, preservation and recycling) 2 encouraging and improving legislation on food hygiene and recycling of food through sustainability principles 3 optimising food supply chain possibilities to improve access to fresh food 4 optimising seasonal dynamics in food production 5 addressing issues on health in sustainable food communications 6 involving aspects such as personal responsibility, self-confidence, independence, awareness and collective purposes in communication and education on sustainable food, to stimulate: a competence-building to cope with scarcity b education on nutritional behaviour and habits c new forms of education, arbitration and partnerships d (local) communities to commit themselves to collective purposes e positive goal-setting

Basic principles and recommendations on Institutional transformation Improve wellbeing and quality of life by

1 stimulating organisations to develop a new vision incorporating sustainability principles, by a integrating public policy, business management and investment management b calculating risk as a percentage of production capacity c considering business interest versus common interest (i.e. business interest such as secure supplies, market opportunities and business reputation versus common interest such as global food security, diminishing poverty and hunger, world peace and security) 2 transforming marketing and communication messages from ‘promotion of plenty’ or ‘promoting maximum use’ to ‘promotion of core values’ (innovativeness, responsiblity, sustainable life quality and trustworthiness) 3 investigating the potential transition from production to customer service, by a considering core values such as integrity, professionalism and sustainability b considering a financial strategy as key strategy for nature conservation 4 adopting a transparent and cooperative attitude within the value chain of operation, by a contributing to market transparency, market signalling and value chain information availability b maintaining a creative and flexible certification system c using certification as an insurance policy d using certification as a creative problem-solving tool 5 building knowledge and capacity about new market opportunities, partnerships and common understanding of innovation and institutional change, by a creating coalitions for cooperation (form local groups) b considering institutional innovation instead of technological innovation c using best-practice modelling of proven financial models and innovation processes d starting with the first movers (do not forget local partners) e establishing unobvious partnerships (NGOs and business partnerships can establish effective political measures)