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Our Planet Is a Plant Report 2012

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Our Planet Is a Plant Report 2012 OUR PLANET IS A PLANT REPORT 2012 A summary of Floriade Dialogue 2009-2012 recommendations for the future an agenda-setting tool for 2020 Content Copyright © Regio Venlo Floriade 2012 BV All rights reserved ISBN 978-94-6190-961-9 Commissioned by Sven Stimac, Floriade 2012 BV, Venlo, the Netherlands Published by Xander de Bruine, Project Platforms, Amsterdam, the Netherlands Production Credentials: 4 Introduction Editing/translation 5 Acknowledgements Madea Le Noble 6 What’s on the world’s mind: world facts English-language editor 8 Bilateral Meetings Maria Kamphuis 10 The livable city Research & Text Xander de Bruine 13 Creating natural resources awareness Production management 17 Dealing with global-local contradictions Armand Sijbring Concrete Media BV 21 Redefining value and prosperity Heemstede, the Netherlands 24 Influencing individual behaviour Design 28 Institutional transformation Peter van den Berg dyMan Grafische Vormgeving Noordwijk, the Netherlands principles and recommendations Images Daan de Haan Design 32 Basic principles and recommendations on The livable city Venlo, the Netherlands 33 Basic principles and recommendations on Raising natural resources awareness www.istockphoto.com www.dreamstime.com 33 Basic principles and recommendations on Dealing with global-local contradictions www.flickr.com Desso 33 Basic principles and recommendations on Redefining value and prosperity Doepel Strijkers ELeaf.com 34 Basic principles and recommendations on Influencing individual behaviour Tristram Stuart Kids University Kokkerelli 34 Basic principles and recommendations on Institutional transformation Printed copies can be obtained at Project Platforms, POBox 37756, 1030 BJ Amsterdam, The Netherlands, [email protected] An electronic copy can be downloaded at http://fd.project-platforms.com An interactive electronic copy is available in the App store: (iTunes) Floriade Dialogue Partners Disclaimer This report is based on work conducted in the scope of the project Floriade Dialogue of Floriade 2012 BV and has not been peer reviewed. This publication reflects only joint findings of the participants of the Floriade Dialogue sessions. Any opinions stated herein do not necessarily reflect the opinions of the author(s), participants or Floriade 2012 BV. Neither the participants, nor the authors, nor Floriade 2012 BV are liable for any use that may be made of the information contained herein. 3 Introduction Acknowledgements ‘Be part of the theatre of nature; loriade Dialogue has been an international platform and network, bringing together international professionals within the field of science, business and loriade Dialogue meetings, publications, exposition and preliminary work- get closer to the quality of life.’ Fgovernment to discuss topics such as adequate and safe food production, shops have been made possible owing to the interest and support of many responsible use of natural resources and green architecture and business. The em- Findividuals and organisations. We received valuable input and support That was the motto of Floriade phasis of Floriade Dialogue has been on influencing the process of social change from various contributors in the roles of chairmen, speakers, theme experts, needed to deal with the limitations of natural resources through knowledge ex- agricultural attachés, country representatives and minutes secretaries. Floriade 2012, not only in words, change, critical questioning, sharing of visions and partnerships in order to stim- Dialogue is thankful to have received such a wide base of support. ulate innovation, creative entrepreneurship and future policies for 2020-2030. The but also in action. In 2009, goal of Floriade Dialogue was in alignment with the vision of the Bureau Interna- Floriade Dialogue’s partner organisations each played a crucial role in the tional des Expositions (BIE) with regards to sharing international knowledge and creation and execution of the project. We are thankful for the generous support Floriade founded a scientific experience, and propagated the same core values of trust, solidarity and progress. of Wageningen University and Research Centre, Arcadis, Food & Agriculture Or- ganisation (FAO), the Dutch Product Board for Horticulture, Fresh Park Venlo, and practical support program What does dialogue mean exactly within this context? The meetings were rel- the Dutch Ministry of Foreign Affairs, the Dutch Ministry of Economic Affairs, atively small, bringing together between twenty to sixty people. Each dialogue Agriculture and Innovation and the European Commission. Other partners con- named Floriade Dialogue session was programmed and based on a guiding theme, following from a tributed significantly with the time they invested and by thinking through and series of inspirational plenary presentations and subsequent workshops. For the building support for the initiative from the start. 2009–2012. workshops, people were divided into smaller groups, which encouraged dialogue and fueled discussions. The participants in each session equally represented the It is interesting to see that the most important outcomes of Floriade Dialogue Sven Stimac various disciplines; this integrated approach was one of the key ingredients to the are more about creating social responsibility across all levels, than merely im- Project Director Floriade 2012 concept of Floriade Dialogue. Equally important was the international range of plementing a number of technical solutions. We are convinced this is the direct the participants, covering some 55 countries from around the world. In addition, result of our multidisciplinary and multicultural approach, which required an Floriade Dialogue from the start has had a strong focus on formulating practical open-minded mentality from each single participant. solutions. Precisely these distinctive elements made it so interesting, because the investigated solutions often came from very high levels of creativity across the We would particularly like to acknowledge: different disciplines. Agnes van Ardenne (Dutch Product Board for Horticulture), Pieter Arkenbout (Arcadis), Ardy Assink (Chamber of Commerce), Hans Biemans (Rabobank), Since Floriade Dialogue started in 2009, the initiative has grown rapidly and the Marten de Boer (Dutch Ministry of Foreign Affairs), Ellen Bogers (Partnership network now has over 1,000 experts. With 15 dialogue meetings and more than Rabobank - WWF), John Boon (Arcadis), Freddy Dekkers (WaterIQ), Aalt Dijkhuizen 600 participants from more than 50 countries, Floriade Dialogue supported (Wageningen University and Research Centre), Elise van Driel (Rabobank), the objective to turn Floriade into a thematic World Expo. Topics have included: Henk van Duijn (Dutch Ministry of Foreign Affairs), Raimond Hafkenscheid visions for urban structures, natural balanced water use, urban ecological engi- (Dutch Ministry of Foreign Affairs), Ruud Huirne (Rabobank), Annette Kempe- neering, water efficiency, innovation in food production and efficiency in global naar (Wageningen University and Research Centre), Rubert Konijn (Greenport agrofood production and logistics. Some results and recommendations from Holland International), Madeleine van Mansfeld (Wageningen University and earlier sessions became more relevant than ever before and were the subject of Research Centre/Alterra), Jan Mauritz (Cyber), Gabrielle Nuytens-Vaarkamp public debate and extensive media attention. They became a topic of conversa- (Dutch Ministry of Foreign Affairs), Millicent Odongo (Diaspora Business tion in subsequent sessions, and delivered new knowledge to build upon. Centre), Richard Piechocki (Rabobank), Mathieu Pinkers (Dutch Ministry of This report is a summary of the previously held dialogues, and proposes recom- Economic Affairs, Agriculture and Innovation), Heidy van der Ploeg (Dutch mendations that support global issues on food, land, water, ecology and eco- Ministry of Foreign Affairs), Jochem Porte (NL Agency), Camille van de Sande nomics. It outlines the current and future relationships between horticulture and (Rabobank), Kees Slingeland (Wageningen University and Research Centre/ agriculture, food supply and urban and rural development. Alterra), Gerda Verburg (Food & Agriculture Organisation), Han Wiskerke (Wageningen University and Research Centre), Jim Woodwill (Centre for Devel- Xander de Bruine opment Innovation, Wageningen University and Research Centre). Their time, Project Manager Floriade Dialogue 2009-2012 support and knowledge were vital to the organisation and formed the basis of the dialogue sessions. FLORIADE DIALOGUE THEMES: None of this would have been possible without the wonderful and often behind- the-scenes support of the Floriade staff. Our special thanks go to Minette van 1. adequate and safe food production den Ham, the ultimate host who never left anything to chance. Much apprecia- 2. responsible use of natural resources tion also goes to Louis Kleinekorte, Elwin Hulscher and Willem Tanis. Finally, we would like to thank all our participants, whose energy and enthusiasm turned 3. balancing the built and natural environment the meetings into a success. We hope this report does justice to all your efforts. 4. using nature’s potential to improve quality of life 5. reliable access to sufficient high-quality food to lead active, healthy lives Dipl.-Phys. Sven Stimac 6. expanding economic growth and job creation through sustainable use of natural resources Project Director Floriade 2012 7. strengthening horticultural and agricultural
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