Chapter 04 PRODUCTIVITY the Western Metro Region Has a Legacy of Transport, Logistics and Manufacturing Industries

Chapter 04 PRODUCTIVITY The Western Metro Region has a legacy of transport, logistics and manufacturing industries. It continues to be home to significant areas of unfragmented industrial land, Plan Melbourne Outcome 1: including the Western Industrial Melbourne is a productive Precinct which is one of the largest city that attracts investment, state-significant industrial precincts supports innovation and creates (SSIPs) in metropolitan Melbourne. jobs The considerable amount of unfragmented industrial land in the region is an advantage.

17 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Complementing industrial land and activity, are • State-significant health and/or education the Sunshine and Werribee National Employment precincts at Footscray Hospital (known as and Innovation Clusters (NEICs), which include Western Hospital in Plan Melbourne), Victoria major education and health precincts, a network University (Footscray), Sunshine Hospital and of activity centres and access to extensive air, road Victorian University Precinct (St Albans), and rail infrastructure, reaching local, regional, Werribee Health and Education Precinct, Melton interstate and international markets. Health and Victoria University (Sunshine) Key transport gateways in the Western Metro • A network of 25 existing and five future major Region include the Melbourne Airport, Avalon activity centres that are based around larger Airport and Australia’s busiest container port, freestanding shopping centres and strip-based the Port of Melbourne. Further investment in road centres that vary in size, role and function and rail infrastructure such as the Melbourne • Western Growth Corridor consisting of growth Airport Rail, SRL, the proposed Outer Metropolitan areas in Wyndham and Melton Ring/E6 Transport Corridor (OMR), the proposed • Significant waste and recovery facilities including Western Interstate Freight Terminal (WIFT) and the Melbourne Regional Landfill at Ravenhall, the potential Bay West container port will further Western Treatment Plant, and the Werribee enhance transport connections. While the region is Refuse Disposal Facility well positioned to meet strong population growth, • Agricultural industries, waste management, with access to a range of jobs, there is a need resource extraction and tourism in the green to support the transition of the local economy wedge areas. towards higher order, knowledge intensive jobs in line with global trends. The Western Metro Region contributes $38 billion to metropolitan Melbourne’s economy, which is about Plan Melbourne creates a city structure that 11 per cent of the total Gross Regional Product strengthens Melbourne’s competitiveness for (GRP) across metropolitan Melbourne (DELWP, jobs and investment. It identifies NEICs, SSIPs, a 2020a). The region’s largest economic contributor network of metropolitan and major activity centres, is the business service sector with a total value- transport gateways and state-significant health add estimated at $13.3 billion. The manufacturing and education precincts to ensure employment and industrial sector is the second largest growth occurs outside the Central City and is linked contributor with an estimated contribution of $11.1 by sustainable transport. The Western Metro Region billion (DELWP, 2020a). These industries account is well placed to leverage its existing strengths to for almost 64 per cent of the region’s total GRP support economic growth and innovation. (DELWP, 2020a). In 2016, the region supported approximately 294,550 State of play jobs or 13 per cent of all jobs in metropolitan Melbourne (DELWP, 2020a). Employment growth is The Western Metro Region’s employment and expected in the healthcare and social assistance, activity framework comprises: transport, postal and warehousing, retail trade, • Western Industrial Precinct SSIP education and training and manufacturing • Sunshine and Werribee NEICs industries (Figure 6). An estimated 151,000 • Footscray, Sunshine and Toolern (future) additional jobs will be located across the Western metropolitan activity centres Metro Region by 2031 with over half of the new jobs located in the Melton and Wyndham LGAs. • Transport gateway at Essendon Airport, with important connections to Melbourne Airport and Avalon Airport, and the Port of Melbourne • Proposed WIFT and proposed Bay West container port

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 18 CHAPTER 04

The Western Metro Region has a total of 8640 areas. The region has significant issues regarding hectares of zoned land set aside for industrial uses, contaminated land which may impact on the of which around 5820 hectares is currently occupied availability of some land for future development (DELWP, 2020a). An additional 2880 hectares of land without remedial works being undertaken. has been identified for future industrial purposes that is not yet zoned. The Western Industrial The region is strategically located as a hub for Precinct has numerous established industrial sites logistics with access to Melbourne Airport and including the Coode Island storage facilities and the Avalon Airport and the Port of Melbourne. Essendon Mobil Altona refinery. Airport is located in the north-east of the region as well as the Royal Australian Air Force at Base Point Currently, a total of 949 hectares of land has been Cook. The Western Metro Region also contains key identified as zoned for commercial purposes interstate road connections and rail links to the across the Western Metro Region (DELWP, 2020a). regional centres of Geelong, Ballarat and Bendigo An additional 559 hectares of future planned (Figure 7). Key road transport links include the commercial land has been identified in other Western Highway, Princes Highway and Freeway strategic plans, in the Melton and Wyndham growth and the Western Ring Road.

Figure 6. Projected employment growth for the Western Metro Region 2016 to 2031

Source: Melbourne Industrial and Commercial Land Use Plan, DELWP, 2020

19 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Regional strengths Directions and strategies • The region benefits from strong industrial and The directions identified to achieve the 2050 commercial activity, with significant stocks of vision for the Western Metro Region in terms of existing and future industrial land including in productivity and Outcome 1 of Plan Melbourne are: the Western SSIP and Sunshine and Werribee NEICs. Direction 1 Manage and plan for industrial • Considerable opportunities exist to maximise the precincts in the Western benefits of future transport infrastructure by Metro Region to be continued supporting the growth of the Sunshine and generators of economic activity Werribee NEICs, with a focus on knowledge- and employment based businesses and leveraging the education, health, technology and research, retail and Direction 2 Facilitate the development of the professional services industries. Sunshine and Werribee NEICs • There is a range of state-significant as major economic contributors infrastructure such as treatment plants, waste for the regional and national and resource recovery facilities, pipelines, economy prisons, petrochemical facilities and quarries which all contribute to the region’s productivity. Direction 3 Support the development of a • The region’s diverse green wedges support strong network of activity centres agricultural production, a range of cultural and to provide jobs closer to where recreational assets and the visitor economy, people live including tourism and agribusiness. Direction 4 Ensure the Western Growth Corridor accommodates longer- Regional challenges term industrial and commercial • Pressure on industrial and employment land from development opportunities other uses, including housing, must be managed. • Knowledge-based jobs need to expand, while Direction 5 Ensure protection of green retaining and diversifying industrial land, wedges and support their role to including SSIPs. provide agriculture, extractive • There is a need to facilitate employment in the resources, tourism and state region’s metropolitan activity centres of infrastructure for the long-term Footscray, Sunshine and Toolern (future) and benefit of all Victorians reinvest in established activity centres to provide a diversity of local job opportunities for Each direction is implemented through regionally- significant population growth in the region. specific strategies identified in this LUFP. • Access to extractive resources in the region Map 2 shows how productivity will be enhanced needs to be maintained, within and outside the across the Western Metro Region by 2050 as a result Urban Growth Boundary and close to areas of of these directions and strategies, together with demand. Plan Melbourne and other strategies and initiatives as outlined in Appendix 01.

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 20 Map 2. Western Metro Region productivity 2050

Precincts and Activity Centres Strategic Cycling Corridor Sunbury Green Wedge National employment & Principal Freight Network innovation cluster (NEIC)^ PFN road Health & education precinct PFN rail  (state) ! Health precinct (state) Suburban Rail Loop ! Education precinct (state) SRL West (Airport to Werribee) ! Health precinct (regional) ( SRL - interchange station Education precinct (regional) !  Refer to State-significant commercial Transport projects - committed Northern Metro land* Rail improvements - Sunbury to Region Maps State-significant commercial Cranbourne land -future* Melbourne Airport Rail Regionally-significant commercial land* West Gate Tunnel

Regionally-significant Transport projects - potential Melton-Woodgrove and Coburns Road Melton commercial land - future* Outer Metropolitan Ring / E6 reservation ! State-significant industrial Melton Health Rockbank North precinct - existing W Plumpton E (Future) Environment S (Future) T Sydenham E State-significant industrial R N CA Airport # F LD precinct - future A Wastewater treatment plant R E E R West E Toolern! W F Regionally-significant industrial A R Waterbody Y EE precinct - existing (Future) WAY Essendon Caroline Airport Regionally-significant industrial Land use/Administration Rockbank Springs Niddrie- La Trobe NEIC precinct - future (Future) St Albans Keilor Road Regional boundary Sunshine Hospital and Brimbank North Extractive Industry (temporary Victoria University Green wedge land Central Essendon land use) Hopkins Rd Precinct (St Albans) Moonee Growth area (Future)  Transport Deer Park  Victoria University, Ascot Vale- Ponds Union Road e Sunshine Transport Gateway - Airport Urban area ! Maribyrnong-

W !Sunshine Transport Gateway - Possible Urban growth boundary D Highpoint Parkville

 Western Interstate E E E A! Seaport (Indicative) Freight Terminal S Sunshine NEIC Principal Agricultural Zones R T Braybrook- Flemington- E NEIC Interstate Freight Terminal PA Central West ! Racecourse Road RK BYPA R ! ! SS N R N A (Indicative) Public and Commonwealth Land I G R ! Victoria University, O Footscray Refer to Other Intermodal Freight A Footscray ! D AD A Terminal - Existing and Potential RO Footscray Hospital Inner Metro Tarneit NG ELO (Future) GE Fishermans Region Maps State-significant road corridor Bend NEIC Altona Intermodal Altona North Road network Terminal Riverdale Laverton Intermodal Tarneit (Future) Terminal Train station Spotswood Intermodal Terminal Potential station Williams Williamstown Rail network Landing Altona Manor Lakes Werribee Rail stabling facility Plaza Refer to Point Cook Hoppers Inner ^NEIC boundary is indicative only and subject to detailed planning. Crossing South *These layers are based on the state- and regionally-significant Werribee Health commercial land identified in MICLUP, 2019. The activity centre East Metro and Education boundaries identified in local council planning schemes may differ. Werribee Region Maps Precinct Note: Werribee The Principal Freight Network reflects the version published in 2013 NEIC Port Phillip (Victoria the Freight State - the Victorian Freight and Logistics Plan, Bay August 2013) in addition to Mordialloc Highway and West Gate Tunnel. East West Link has been removed. The Department of Transport is currently undertaking a review of the Principal Freight Network.

Regional health precinct also identified for the new Point Cook Community Hospital, location yet to be determined.

# Western A Treatment N Western AY Plant W EE 0 5 10 FR S CE Bay West IN Kilometres PR future Seaport

Location Map Precincts and Activity Centres Strategic Cycling Corridor Sunbury Green Wedge National employment & Principal Freight Network innovation cluster (NEIC)^ PFN road Health & education precinct PFN rail  (state) ! Health precinct (state) Suburban Rail Loop ! Education precinct (state) SRL West (Airport to Werribee) ! Health precinct (regional) ( SRL - interchange station Education precinct (regional) !  Refer to State-significant commercial Transport projects - committed Northern Metro land* Rail improvements - Sunbury to Region Maps State-significant commercial Cranbourne land -future* Melbourne Airport Rail Regionally-significant commercial land* West Gate Tunnel

W !Sunshine Transport Gateway - Possible Urban growth boundary D Highpoint Parkville

Regional health precinct also identified for the new Point Cook Community Hospital, location yet to be determined.

# Western A Treatment N Western AY Plant W EE 0 5 10 FR S CE Bay West IN Kilometres PR future Seaport

Location Map CHAPTER 04

Direction 01. industrial land within the region, particularly given its relatively good level of access to major road and Manage and plan for industrial rail, the proposed development of the WIFT and precincts in the Western Metro easy access to the proposed second container port Region to be continued generators of at Bay West. economic activity and employment The Western Industrial Precinct is spread across five LGAs (Maribyrnong, Hobsons Bay, Brimbank, Melton The Western Industrial Precinct is Melbourne’s and Wyndham) and a coordinated approach needs largest SSIP and a centre for logistics (Table 3). to be adopted when planning for the precinct and The purpose of the Western Industrial Precinct addressing its significant challenges. Some of these is to provide strategically located land for major challenges include managing land contamination, industrial development linked to the Principal preventing encroachment from incompatible uses, Freight Network (PFN) and transport gateways. It planning for and managing impacts of existing will be protected from incompatible land uses to and future transport infrastructure improvements, allow for its future growth in freight, logistics and maintaining and enhancing connections to road manufacturing investment. The precinct contains and rail freight routes, and improving amenity and 7,200 hectares of existing and future land identified attracting investment. Planning to manage these for industrial purposes. challenges is particularly pertinent for Brooklyn and Access and connectivity with major infrastructure the nearby areas of Tottenham and West Footscray, will need to be maintained to preserve the future which form a contiguous large industrial area that productivity of the area. Significant transport road draws employees from across the region. corridors service the Western Industrial Precinct The portion of the Western Industrial Precinct including the Western Ring Road, and Princes and that is located within Hobsons Bay LGA contains Western highways. a large amount of SSIP land with longstanding Significant unfragmented industrial sites are a key restrictive planning controls in place that are advantage for the region, particularly for freight, intended to reduce the risks of public exposure to logistics, warehousing, transport, manufacturing petrochemical industries. Appropriately managing and other larger format industrial uses (Figure 8). land around hazardous facilities is of upmost importance and is supported by state planning Demand for industrial land in the region has been policy. However, these existing planning controls strong for the freight and logistics sector which which include employee density restrictions, should requires large parcels of land with ready access be reviewed and could be replaced by a more to rail and road networks. This sector accounted nuanced and hazard-specific planning response. for approximately 15 per cent of workplaces in the Additionally, improvements to risk management Western Industrial Precinct in 2016-17, which was and new technology highlight the need to review proportionately high compared to five per cent the existing controls, as they currently may inhibit of workplaces across metropolitan Melbourne as innovation and constrain opportunities for new a whole (DELWP, 2020a). Growth in these sectors industries within the SSIP. is expected to continue to drive demand for

Table 3. State-significant industrial precincts within the Western Metro Region

EXISTING PRECINCTS FUTURE/EMERGING PRECINCTS

• Derrimut • Truganina, Truganina North and Tarneit • Brooklyn • Altona and Altona North

Source: Melbourne Industrial and Commercial Land Use Plan, DELWP, 2020.

23 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Table 4. Regionally-significant industrial precincts within the Western Metro Region

EXISTING PRECINCTS FUTURE/EMERGING PRECINCTS

• Tullamarine, Keilor Park and Keilor East Industrial • Melton Highway Industrial Precinct Precincts • South West Quarries Industrial Node • Toolern Employment Precinct • Station Road Precinct and Orica Precinct • Yarraville Port and Mobil Terminal Precincts • Spotswood Precinct • Williamstown Marine Precinct • Hoppers Crossing Industrial Precinct

Source: Melbourne Industrial and Commercial Land Use Plan, DELWP, 2020. Between 2000-01 and 2017-18 a total of 840 hectares Where traditional industries have ceased to of industrial land was rezoned across the region operate in the SSIP, land should be encouraged for non-industrial uses. More than half of this land to transition to other employment generating was rezoned to allow for mixed-use or residential industrial uses. These areas should continue to be development. There is continued pressure to rezone protected from incompatible land uses and set up older industrial areas into predominantly residential to allow continued growth in freight, logistics and uses, particularly in Maribyrnong and Hobsons Bay manufacturing investment. LGAs. In addition to the SSIPs, regionally-significant industrial land is identified to reinforce existing STRATEGY 01. Use a coordinated and consistent and future planned industrial precincts and their approach to planning for the continued use for industrial and related purposes Western Industrial Precinct to (Table 4). Together with local significant industrial ensure it continues to provide areas, these will continue to play an important role important employment land for in encouraging the agglomeration of businesses the region in the future. and providing local employment opportunities within the region. STRATEGY 02. Ensure regionally-significant industrial land remains as key Industrial areas close to existing communities, industrial areas or as locations transport and services provide the opportunity that can provide for, or transition for flexible uses such as affordable workspaces to, a broader range of employment for new and emerging industries. Industrial areas opportunities. in Footscray, Tottenham and Brooklyn offer affordable workspace options for new industries, STRATEGY 03. Identify industrial areas that could including creative industries and may develop as provide for other employment uses future enterprise precincts. The ongoing erosion that support or are well connected of industrial land for residential uses needs to be to adjacent employment uses or managed to examine if these areas can continue to transport connectionsI contribute to ongoing employment in the region and STRATEGY 04. Strengthen the national logistics should be fully investigated prior to any rezoning. role of the west of Melbourne, Industrial areas often contain zoning that can including the development of provide for a diversity of uses and is well suited the Western Interstate Freight as affordable workspaces for new and emerging Terminal, subject to completion industries in areas that are well connected to of a business case, and leverage adjacent employment uses or transport connections. both local and regional economic The Western Metro Region has traditional industrial growth opportunities from this uses and major hazard facilities including investment. petrochemical areas, pipelines, waste recovery sites STRATEGY 05. Retain regionally-significant and quarries. They make an ongoing contribution industrial land by managing to the state, regional and metropolitan economy encroachment by other uses that and need to be managed to ensure any amenity would cause fragmentation and impacts, such as noise or odour emissions, are may compromise the development mitigated and located appropriately away from and efficient operation of existing homes and other sensitive uses. businesses.

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 24 CHAPTER 04

Figure 7. Western Metro Region key regional connections

GISBORNE To Bendigo

BALLARAT SUNBURY CRAIGIEBURN BALLAN

BUNINYONG Melbourne Airport BACCHUS MARSH MELTON C a ld er TULLAMARINE F W wy Essendon e Airport st er n F wy DEER PARK

Western SUNSHINE Metro Region MELBOURNE CBD MEREDITH

WERRIBEE

wy s F Port ce rin Phillip P Bay

Transport SHELFORDgateway LARA Avalon Airport State-signiﬁcant road corridor BANNOCKBURN Bay West Future Seaport Rail network

Regional boundary Port of Geelong Urban area PORTARLINGTON GEELONG

Figure 8. Existing and future industrial floorspace requirements for the Western Metro Region

TOTAL AVAILABLE SUPPLY WESTERN METRO REGION 5,699.7ha

ANTICIPATED ANTICIPATED 19 YEARS LEFT OF 13 YEARS LEFT OF SUPPLY SUPPLY

5,819.2ha 2,818.4ha 2,881.3ha WESTERN ZONED OCCUPIED ZONED VACANT UNZONED FUTURE 4,356.3ha 1,810.5ha 1,033.8ha

WESTERN SSIP WESTERN ANTICIPATED ANTICIPATED 15 YEARS LEFT OF 6 YEARS LEFT OF SUPPLY SUPPLY

TOTAL AVAILABLE SUPPLY WESTERN SSIP 2,844.3ha

Source: Department of Environment, Land, Water and Planning (2020) Melbourne Industrial and Commercial Land Use Plan, State of Victoria, Melbourne, Australia.

25 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Direction 02. Sunshine NEIC Facilitate the development of the The Sunshine NEIC (Figure 9), is a significant Sunshine and Werribee NEICs as major economic driver that will continue to emerge as a economic contributors for the regional major provider of tertiary education, health-related training, healthcare services, medical research, and national economy supported by education, transport, business and retail services. It increased transport connectivity currently supports approximately 14,600 jobs and will be planned for substantial growth in tertiary The Sunshine and Werribee NEICs are designated education, health-related training, research, concentrations of employment that will continue healthcare, retail and professional services sectors to grow to make a major contribution to the to attract more skilled workers. national economy. Sunshine and Werribee NEICs foster knowledge-based industries and provide The Sunshine NEIC has excellent access to opportunities to concentrate businesses linked major road and metropolitan and regional rail to co-located state-significant health and/ networks. Connectivity will be further improved or education precincts, as well as technology, with the completion of the Metro Tunnel providing research, retail and professional services. a direct link to the Melbourne CBD, and to other key health, research and education, development The region’s economy, while currently and employment precincts including Dandenong, underrepresented in knowledge intensive Monash and Parkville. Through Melbourne Airport jobs, is also evolving in line with global trends Rail, Sunshine will be the first metropolitan activity and innovative, creative and problem-solving centre destination from the Melbourne Airport. enterprises and co-working spaces are emerging. This is a key strategic advantage for the Sunshine The region will need to continue to evolve its NEIC and there is an opportunity to leverage this employment diversity while also protecting its connection by incorporating accommodation, industrial skills, assets and legacy. The NEICs are hospitality and conference facilities within the NEIC. ideal locations for knowledge-based business to leverage the education, health, technology and Population growth and infrastructure investment research, retail and professional services industries. in the Sunshine Metropolitan Activity Centre will support the centre’s economic significance. It Both Sunshine and Werribee NEICs have strong contains approximately 271,100 square metres of transport connections to Geelong, peri-urban commercial floorspace along with a significant areas and regional Victoria including Ballarat retail and office offering. It has been a significant and Bendigo. Growth in the health and education contributor to job growth within the Sunshine sectors of these NEICS presents a particularly NEIC. Key drivers for commercial floor space strong opportunities for the regional economy. demand within the centre have included public With several health and education facilities located sector employment with the location of VicRoads within the NEICs (Table 5), they are well positioned and Brimbank City Council offices, as well as and connected by transport infrastructure to serve professional services growth due to the emergence regional catchments and to strengthen this link to of a Justice and Legal Services cluster. With regional Victoria over time. population growth fuelling growth in population Melbourne Airport Rail will connect Melbourne servicing industries, Sunshine Metropolitan Activity Airport to all metropolitan and regional rail lines Centre is likely to continue to play an important role through Sunshine. SRL will facilitate growth and as a regional services hub. increase interregional access with interchange The Victorian Department of Transport is leading stations at both Sunshine and Werribee. Increasing the whole-of-government delivery and coordination connectivity in the region and beyond will provide of Sunshine as a transport precinct opportunities and incentives for new businesses and future industries to locate in the region and bring further economic development and growth.

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 26 CHAPTER 04

Werribee NEIC STRATEGY 06. Strengthen Sunshine and Werribee NEICs as health and education The Werribee NEIC (Figure 10), is a major providers and activity clusters in employment and knowledge intensive cluster the Western Metro Region. with various health and education institutions and a range of high-tech research companies in STRATEGY 07. Facilitate land use and economic the food and agricultural industries. It currently intensification of Sunshine and provides around 8400 jobs but has potential for Werribee NEICs to leverage more than 50,000 jobs in health, education and transport infrastructure high technology research. A total of 106 hectares investment and improved public of future commercial land is identified within the transport connectivity, including Werribee NEIC, which represents 19 per cent of the Suburban Rail Loop and Geelong region’s identified future commercial land (DELWP, Fast Rail. 2020a). This underlines the importance of the NEIC STRATEGY 08. Encourage tertiary education, in the provision of future jobs for the region. The health-related training, health NEIC can continue to build on its existing assets care, and retail and professional by maximising opportunities presented by the service uses in the Sunshine NEIC. significant availability of land for future commercial and industrial purposes. STRATEGY 09. Develop Sunshine Metropolitan Activity Centre as a state- While Werribee NEIC currently has challenges significant precinct and fully regarding the adequacy of existing transport multifunctional centre and infrastructure, future transport infrastructure will services hub, and support the have the ability to catalyse investment and should emergence of a Justice and Legal be a priority for the NEIC to fulfill its potential. This Services precinct in the centre. includes Geelong Fast Rail, which will efficiently connect the NEIC to Geelong and Melbourne’s CBD, STRATEGY 10. Support accommodation, and includes stations at Werribee and Hoppers entertainment and conference Crossing activity centres. Additionally, SRL will facility uses in the Sunshine radially connect the Werribee NEIC directly to the Metropolitan Activity Centre Sunshine NEIC. to capitalise on transport infrastructure investments, These important infrastructure investments present including Melbourne Airport Rail substantial opportunities for the development of Link. the Werribee NEIC and land use planning needs Encourage high value to revaluate the centre and ensure an integrated STRATEGY 11. manufacturing uses within approach to transport is embedded within the the Sunshine NEIC’s industrial design of the NEIC. precincts to provide a diversity of The Victorian Department of Jobs, Precincts and employment uses. Regions is leading the strategic development of STRATEGY 12. Develop the Werribee NEIC by Werribee NEIC as a Business Precinct. facilitating growth in the health, education and high-tech research sectors.

Table 5. State-significant health and/or education precincts in the Western Metro Region

HEALTH PRECINCT EDUCATION PRECINCT HEALTH AND EDUCATION PRECINCT

• Footscray Hospital (known as • Victoria University • Sunshine Hospital and Victoria Western Hospital in Plan (Footscray) University Precinct (St Albans) Melbourne) • Victoria University (Sunshine) • Werribee Health and Education • Melton Health Precinct

27 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Figure 9. Sunshine National Employment and Innovation Cluster

i K n eKey Directions for Sunshine NEIC i g lo s r R Facili - tate Sunshine NEIC’s development as a major provider of tertiary education, health-related d M training, healthcare services, medical research, education, transport, business and retail services. el to n Encourage Rsigniﬁcantd growth and land use change to leverage transport infrastructure investment and improved connectivity within and to the Sunshine NEIC.

Leverage signiﬁcant investments in the passenger rail network, including Melbourne Airport Rail, T a Suburban Rail Loop and the Western Rail Plan, by supporting accommodation, entertainment and y lo conference facility uses in the Sunshine Metropolitan Activity Centre. S r tee s C le C re r Impe rove connectivity of the NEICs major economic assets including the Sunshinee Health, Wellbeing k e Taylor and Education Precinct, Sunshine Metropolitan Activity Centre, St Albans Major Akctivity Centre and s Rd the industrial precincts as well as broader strategic connections to Footscray Metropolitan Activity Centre and Maribyrnong - Highpoint Major Activity Centre.

Develop the Sunshine NEIC to provide major public service facilities for the growth areas of Melton, Sunbury, Wyndham and beyond to the western region of Victoria. t

ur S th Ar

4 S un s St Albans h in Dinah Pde e d R St Albans A g v in R Main R rn d te s M e a W r i b y Victoria University r n

St Albans Campus n

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n Ginifer Sunshine Hospital & Western Centre o

t r For Health Research & Education

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o t l on i A eek Berk t shir e l e R S b Cr d K a n Wes d tern Rin s g Rd R R

d e eilor R r K e - d Sunshine y Val t Ascot Energy n Park cI M

Ballar Victoria University at Rd Sunshine Campus reek oit C Koror Albion Ballar at Rd Sunshine t

S Mit chell St Ardeer e d

R Forrest S 3 u t n Dev D o onshire R Churchill A Footscray s d v r

d Sunshine n Monash S A t South R d Braybrook

Co-locate investment in health and education with existing - Central West health facilities at the Sunshine Health, Wellbeing and F 1 Education Precinct and leverage the strategic advantage of ootscray - S Barkly S unshine R St available land supply. to n d Tottenham y d C re Encourage high value manufacturing uses within the ek 2 Sunshine NEIC’s industrial precincts to provide a diversity of et R employment uses.

Mark Facilitate the Sunshine MetropolitanC Activity Centre’s h development as a fully multifunctionale centre and services r r hub, leveraging off improved globaly and interstate C connectivity from Melbourne Airport rRail. Improve local Boundary R 3 e d e d connectivity by reinforcing and improvingk Ballarat Road as an Somerville R important east-west connection in the region. d

Develop St Albans Major Activity Centre to provide a diversity 4 of retail and commercial activities, including ofﬁces, community services and medical centres. Princes Hwy

McDonald R

State- Education facility, precinct Regionally-signiﬁcant industrial Suburban Rail Loop - Major activity centre signiﬁcant precinct - existing interchange station road corridor

State-signiﬁcant Local industrial precinct Suburban Rail Loop - W Health facility, precinct Road network i commercial land - existing West (Airport to Werribee) l Altona North li Dohertys R a K d m a

y Regionally-signiﬁcant Regional s e Black t Industrials Node Indicative NEIC boundary Train sshawstation R o commercial land boundary D d w r a n i n R State-signiﬁcant industrial d Metropolitan activity centre Strategice Pde linkages Rail network precinct - existing

Note: Designation of this area as a NEIC does not change the status of parkland, open space or residentiallyGriev zoned land Note: NEIC boundary is indicative only and subject to detailed planning Mason S Note: Map is indicative only 0 t 500 1,000 Metres d

s R

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Miller 28 CHAPTER 04

Figure 10. Werribee National Employment and InnovationTarneit Cluster Railway Station

Key Directions for Werribee NEIC

Develop the Werribee NEIC as a major knowledge-intensive employment hub for the west and a leading destination for health, education and high-tech research jobs, particularly in the food and agricultural industries.

Leverage opportunities from the signiﬁcant availability of land for future commercial and industrial purposes to build on existing assets within the NEIC.

Ensure an integrated approach to transport is embedded within the design of the NEIC.

Create strong transport links within the Werribee NEIC including between Werribee and Hoppers Crossing major activity centres and the East Werribee Employment Precinct.

Deliver transport infrastructure to improve connectivity and catalyse investment within the NEIC. This includes delivery of Geelong Fast Rail and SRL West to radially connect the Werribee NEIC directly to the Sunshine NEIC.

Develop the NEIC as an employment and health and education hub for Geelong, peri-urban areas and regional Victoria.

Ho gans Rd

Williams Landing

d Wyndham Vale Railway Station Rd ng Werribee Plaza Morris R lo Heaths Rd ee d G Ol

ut Hoppers Crossing

m i

r r Hoppers Crossing

e D Dunnings R

arneit R Wyndham Private d T Medical Clinic Mercy Hospital St Vincents University of Melbourne Private Hospital Victoria University v ay A The Wyndham 1 ailw Suzanne Cory R Law Courts High School y Sney Sneydes Hw des Rd Rd ces Werribee in Pr

y Werribee w F s e c n 2 ri P

Du nc an s Rd

s Duncans R r

y g Aviation R i w d H D s

Within the East Werribee Employment Precinct, facilitate the development of commercial, 1 health and education uses and high-tech research and development.

Intensify land use in the Werribee Major Activity Centre and encourage a diversity of land 2 uses and attractions, including accommodation, ofﬁce, retail, hospitality, transport, civic and community uses.

Education facility, precinct Regionally-signiﬁcant commercial land Strategic linkages Rail network

Regionally-signiﬁcant industrial Suburban Rail Loop - Health facility, precinct State-signiﬁcant road corridor precinct - existing interchange station

Local industrial precinct Suburban Rail Loop West - Justice facility, precinct Road network - existing (Airport to Werribee)

Major activity centre Indicative NEIC boundary Train staion Regional boundary

Note: Designation of this area as a NEIC does not change the status of parkland, open space or residentially zoned land Note: NEIC boundary is indicative only and subject to detailed planning Note: Map is indicative only 0 500 1,000 Metres

29 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Direction 03. There are eight activity centres in the region that have more than 100,000 square metres of Support the development of a strong commercial floorspace. These larger centres account network of activity centres to provide for half of the identified commercial floorspace in jobs closer to where people live the region and make a significant contribution to providing the jobs, services and amenities. There are two existing metropolitan activity centres located in the Western Metro Region at Footscray Activity centres will play an important role in and Sunshine. Toolern is identified as a future supplying future accessible commercial floorspace. metropolitan activity centre. Around 1.5 million square metres of commercial floorspace will be required across the region by The Victorian Department of Jobs, Precincts and 2031 (Figure 11). This future floorspace requirement Regions is leading the strategic development of is second behind only the Inner Metro Region, with Footscray as a Business Precinct. around 40 per cent of the 1.5 million square metres expected to be in existing urban areas. Brimbank, The region has a network of 25 major activity Hobsons Bay, Maribyrnong and Moonee Valley LGAs centres, including five future centres that support in particular will need to identify and accommodate the metropolitan activity centres by providing a land for commercial uses within existing urban suburban focus for the region. This includes a mix areas. This will provide local jobs and services of both larger freestanding shopping centres (for particularly for new communities in the growth example, Airport West, Highpoint, Watergardens, areas of Melton and Wyndham. Werribee Plaza and Woodgrove) as well as strip- based centres (for example, Altona, Ascot Vale- Activity centres also play an important role in the Union Road, Moonee Ponds, St Albans, Werribee creation of 20-minute neighbourhoods, particularly and Williamstown). These activity centres have in growth areas, through providing more local varying capacities and opportunities for growth commercial and employment opportunities. which are detailed in Table 7. Activity centres in the Western Metro Region are more widely dispersed STRATEGY 13. Direct high-value jobs and given the size of the urban area when compared higher-density development to to metropolitan Melbourne as a whole. Some major activity centres, in particular activity centres such as Brimbank Central, Caroline the Footscray and Sunshine Springs, Deer Park and Werribee Plaza are not metropolitan activity centres as easily accessible by train or tram. well as suitable major activity As the Western Metro Region is expected to centres. experience an 18 per cent increase in population STRATEGY 14. Support the viability of existing by 2031, future employment land is important to activity centres by discouraging secure access to and supply local jobs. This scale out-of-centre commercial of population growth will require activity centres development. to play an important role in the provision of jobs, services, retail, health and civic opportunities for the STRATEGY 15. Retain existing commercial region’s residents. A total of 53 per cent of residents zoned land and identify areas in the Western Metro Region currently live and work that can support future within the region while 31 per cent of residents travel demand for commercial to the Inner Metro Region for work. floorspace and new investment with a focus on metropolitan and major activity centres.

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 30 CHAPTER 04

Figure 11. Existing and future commercial floorspace requirements in the Western Metro Region

12% SHARE OF METROPOLITAN MELBOURNE 53% REQUIRED PERCENTAGE INCREASE IN SUPPLY OF COMMERCIAL FLOORSPACE

2,909,700m2 1,548,000m2 EXISTING COMMERCIAL ESTIMATED ADDITIONAL COMMERCIAL FLOORSPACE 2018 FLOORSPACE 2016 TO 2031

Source: Department of Environment, Land, Water and Planning (2020) Melbourne Industrial and Commercial Land Use Plan, State of Victoria, Melbourne, Australia.

Photo credit: Tim Bell Studio

31 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Direction 04. • Melton Highway Industrial Precinct: Contains approximately 330 hectares of land for future Ensure the Western Growth industrial purposes. The precinct will have direct Corridor accommodates longer- access to Melton Highway and the OMR. As such, term industrial and commercial it will easily link to Melbourne’s north and the development opportunities proposed WIFT. • South West Quarries Industrial Node: Contains There is a need to support the creation of jobs in the approximately 1400 hectares of land for Western Growth Corridor and provide local jobs for industrial purposes. The precinct will have direct people who live in the outer areas of the Western access to the Princes Freeway and the proposed Metro Region. This could be achieved by: WIFT via the proposed OMR. This area will • Encouraging investment in areas identified for support the operation of adjacent quarry sites industrial uses and needs to be carefully planned to ensure that sensitive land uses do not adversely impact their • Protecting industrial and employment land for ability to operate now or into the future. the longer term • Princes Highway Industrial Precinct: Precinct will • Improving transport access to employment for help to contribute to the development of the residents within the region emerging Werribee NEIC and broaden the • Supporting the establishment of small and employment base of the sub-region by providing medium-sized businesses in the outer suburbs suitable industrial land for larger footprint uses. and growth areas • Creating flexible spaces for business to grow. The future Toolern Metropolitan Activity Centre will reinforce its civic and service centre role for peri- The Western Metro Region’s growth areas offer urban communities and its role as a key centre and large areas of unfragmented land (identified as transport hub for the north-western portion of the SSIP land) that could be used for land intensive uses Western Growth Corridor. The centre’s connections such as freight, logistics, warehousing, transport, to the growth corridor and regional areas, via the manufacturing and other larger format industrial Western Freeway, Ballarat railway line and the bus uses. This supply of unfragmented land is important network along Ferris Road, will support this role. for the region, particularly as opportunities for new industrial land are constrained in existing locations. Toolern will include a major employment precinct and a mixed-use area that will play an important Approximately 1848 hectares of key future industrial role in providing around 70,000 square metres of precincts are expected to develop in growth areas. land for higher order employment, education and Additionally, around 60 per cent of the Western health facilities, including the new Melton Hospital. Metro Region’s required future commercial The activity centre will contain office space, a floorspace by 2031 is projected to be located in the business park and industrial uses that require growth area LGAs of Melton and Wyndham. Future access to a large labour force servicing the needs of major activity centres and local centres in growth other nearby industrial and commercial businesses. areas will be the key to realising employment growth for the region. Several future and planned Currently unzoned areas identified for future centres are located on rail corridors to improve industrial purposes could provide around 13 years connectivity across the region. A breakdown of the of supply of zoned industrial land. This potential quantum of industrial and commercial land supply supply needs to be retained for employment uses for the region is also detailed in the Melbourne and secured as future industrial land, particularly Industrial and Commercial Land Use Plan. in Toolern, Plumpton, and south-west of Werribee. Similarly, the 559 hectares of commercial land that There are notable employment precincts in the is strategically identified for commercial purposes Western Growth Corridor, and planned upgrades within the growth areas of Melton and Wyndham to freeways and freight facilities, that will reinforce also needs to be protected. It is important for these the region’s importance to the industrial sectors in opportunities to be captured in the PSP planning the future: process to ensure land is safeguarded to fulfil its • Toolern Industrial Employment Precinct: Contains strategic purpose. approximately 350 hectares of land for industrial Consideration should be given to the composition purposes adjacent to the Melton Industrial Park of future commercial areas. While single use (retail) to the north. The precinct has direct access to large format shopping centres may meet current the PFN (road and rail) and will be serviced by the market demand, future potential for these centres future Toolern Metropolitan Activity Centre to the to grow into higher-density mixed-use areas south. should be preserved. Planning must ensure they are not hemmed by residential development that may diminish their opportunity to grow and adapt.

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 32 CHAPTER 04

Careful consideration will be required through the Direction 05. PSP process to ensure adequate provisions are made to accommodate medium- and longer-term Ensure protection of green wedges commercial development. Approaches that support and support their role to provide the delivery of 20-minute neighbourhoods should be agriculture, extractive resources, used to offer a finer grain network of activity centres. tourism and state infrastructure for Map 4 shows an updated growth corridor plan for the long-term benefit of all Victorians the Western Metro Region to guide the PSP process. The Western Metro Region contains four green STRATEGY 16. Consider the future demand wedges, including Werribee South, Western Plains and need for commercial and South, Western Plains North and part of the employment land across the Sunbury Green Wedge. These green wedges play Western Growth Corridor and an important role in the regional and metropolitan ensure that Precinct Structure economy. They support a wide range of non-urban Plans make sufficient land uses and need to be carefully planned for to provision to accommodate ensure their ongoing productivity and preservation longer-term commercial and of significant environmental, landscape and employment needs. cultural heritage values. The role and strategic opportunities for the green wedges in the region are STRATEGY 17. Retain and preserve future detailed in Table 6. industrial land identified in the Western Industrial Precinct and The Werribee Food Bowl is an important contributor at Toolern, Plumpton and south of to food security and the region’s economy and Werribee for industrial uses. contains productive agricultural land that requires ongoing protection. There is an opportunity to STRATEGY 18. Encourage commercial precincts continue to develop the agricultural sector and in the Western Growth Corridor provide more regional job supply. Continued access to diversity and incorporate to recycled water will be important to the success of higher-density and finer-grain agriculture in the region. development as they mature over time. Significant tourism assets include the natural and distinctive landscapes within the region’s green STRATEGY 19. Coordinate and manage the wedges, the Maribyrnong River corridor and the delivery of the Toolern Metropolitan Werribee Park and Werribee Open Range Zoo. Activity Centre between state Effective management of natural assets will ensure and local governments to ensure their continued popularity does not erode in the Toolern develops into a state- long term. significant location in the Western Metro Region. The Melbourne Regional Landfill at Ravenhall is a protected state-significant waste and resource recovery hub that will help serve the city’s waste infrastructure needs into the future. Other regionally-significant, productive facilities in the Western Metro Region include the Western Treatment Plant and the Werribee Refuse Disposal Facility that exist in, or close to, existing/planned urban areas. Separation of these facilities (along with existing petrochemical facilities) from sensitive uses, is critical to the ongoing productive operation of this infrastructure.

33 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Extractive Resources It is also important that post-quarrying land uses provide beneficial outcomes for local communities Significant extractive resources also exist within and the region. Post-quarrying land uses can the Western Metro Region. In 2018/19, Wyndham improve the amenity and lifestyle of locations. produced 12 per cent of all hard rock supply in They can make a valuable contribution towards Victoria and is forecast to demand the second enhancing networks of open space as well as highest amount of hard rock in Victoria from 2015 to providing important habitats for threatened species. 2050 (PwC, 2016). Innovative end land uses options and progressive rehabilitation should be encouraged and developed Existing approved and operational quarries should in consultation with local communities. be protected from encroachment by sensitive land uses. Designated industrial or commercial development activities located adjacent to existing STRATEGY 20. Protect the operation of state- quarry sites within/adjacent to the UGB would be significant infrastructure assets rezoned to Urban Growth Zone. Any proposed uses such as freight and transport or development in these precincts proximate to the corridors, waste management title boundary of such quarries should be subject to facilities and resource extraction. appropriate risk assessments. STRATEGY 21. Ensure the ongoing operation, Extractive resources need to be secured expansion, or development of new close to where they are used to maintain cost state-significant infrastructure competitiveness for construction, particularly as assets avoids or minimises demand for these resources is expected to double impacts on other green wedge by 2050 (PwC, 2016). priorities such as agriculture and biodiversity conservation, Maintaining cost competitiveness for construction cultural heritage, landscape and and locating extractive industry close to demand environmental values. centres, can help ensure that public infrastructure, housing and private sector development can be STRATEGY 22. Protect and optimise the built more cost efficiently. productive potential of agricultural land for agricultural Extractive industry interest areas (EIIAs) have a purposes to encourage jobs in the longstanding designation in the Western Metro agricultural sector in the Western Region (Figure 12). They were established to Metro Region. identify land located in reasonable proximity to major population centres that is likely to contain STRATEGY 23. Identify and manage long-term commercially viable stone resources, and where the strategic extractive resources in extractive industry is more likely to be established. the Western Metro Region. Since the identification of EIIAs, demand for resources has increased and other land use pressures have emerged resulting in diminished opportunities for extractive industries to establish in EIIAs. The Victorian Government has established the concept of strategic extractive resource areas (SERAs), which will assist in providing greater planning certainty for the continued extraction of critical resources in identified strategic areas. They were established to provide stronger protection for strategic extractive resources. Implementation of identified SERAs in Wyndham will help provide greater planning certainty for the continued extraction of critical resources. There is an opportunity to identify and implement further SERAs in the Western Metro Region for areas of strategic importance, particularly in Melton.

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 34 CHAPTER 04

Figure 12. Extractive Industry Interest Areas in the Western Metro Region

Mel ton Hwy

Toolern

We st ern Fwy

Sunshine

Footscray

Extractive Industry (temporary land use) y Fw es nc Extractive Industry Interest Area Pri

Growth Area

Metropolitan Activity Centre

Urban Growth Boundary

Region Boundary

Note: EIIAs were established in the 1990s by the Geological Survey of Victoria following an assessment of land where extractive industry operations were more likely to be established, both for reasons of resource availability and where there are potentially fewer land use planning constraints. EIIAs serve as a geographic indicator in the planning scheme for the purpose of referral of planning permit applications only. EIIAs do not imply that a quarry can be established ‘as-of-right’ in these areas, nor do they preclude extractive industry from being established outside EIIAs. In growth areas, the EIIAs provide a guide to ensure the location of earth resources and the need for extractive resources to support the long-term growth of Melbourne is strategically considered in the development of PSPs. The EIIAs require ongoing review and refinement as demand for resources increases and other land use pressures emerge.

35 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Table 6. Green wedges: current role and strategic opportunities

GREEN CURRENT ROLE FUTURE ROLE/STRATEGIC OPPORTUNITIES WEDGE

Werribee South • Landscape and • Protect the Point Cook Coastal Park from the impacts of Green Wedge open space increasing population, and specifically the increased • Environment and stormwater runoff, in Point Cook. The area will require biodiversity buffering from residential uses • Water supply and • Provision of a reliable quantity and quality of water to the catchments Werribee Irrigation District to increase productivity and resilience of the district. Increase the health of waterways, • Agriculture sanctuaries, wetlands and coastal parks by managing • Tourism stormwater runoff from urban areas and reducing • State-significant overgrazing and poor cultivation of crops that leads to infrastructure erosion and water pollution • Protect agricultural activity in existing agricultural areas even where this may result in a loss of amenity to surrounding non-agricultural land users • Continue to use farming areas to form part of a long-term green wedge that contain native grasslands that are suitable for future restoration of native vegetation • Provide tourism and recreation that incorporates environmental gains through the rejuvenation and rehabilitation of natural assets including coastal and waterway environs • Areas on the coastline such as the Werribee South coastline should continue to be provided with public access • Limit further residential development but continue to allow the provision of additional infrastructure

Western Plains • Landscape and • Promote the effective use of agricultural land including: North Green open space - encouraging protection of areas with secure water Wedge • Environment and resources for agricultural uses biodiversity - diversifying farming and agricultural operations to • Water supply and include tourism, recreation and entertainment activities catchments associated with the rural environment • Agriculture - providing equine related uses which benefit from the areas existing reputation and location • Appropriately manage land to ensure agricultural uses remain viable in the area long term • Maximise the use of Class B recycled water from the Sunbury Wastewater Treatment for agricultural and other uses • Increase passive and low impact tourism opportunities. An increasing urban population in proximity to the green wedge can allow for increased rural and environmental recreation and leisure activities including walking tracks and equestrian trails • Ensure fill occurs at legal sites to allow for environmental and amenity concerns to be appropriately addressed • Ensure inappropriate uses are not located in the green wedge due to the area’s proximity to Melbourne • Preserve the Western Grasslands Reserve as a highly valuable ecosystem

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 36 CHAPTER 04

GREEN CURRENT ROLE FUTURE ROLE/STRATEGIC OPPORTUNITIES WEDGE

Western Plains • Landscape and • Promote agricultural uses in areas where they are viable South Green open space and either currently have, or could have in the future, Wedge • Environment and access to water biodiversity • Where agricultural land use is constrained, consider • Water supply and alternative land uses such as low impact tourism that catchments respond to environmental and landscape values and that do not compromise the operation or productivity of • Agriculture adjacent agricultural land • Ensure fill occurs at legal sites to allow for environmental and amenity concerns to be appropriately addressed

ACTIONS – Action 2. Prepare a report that Productivity sets out a spatial framework for employment precincts and Action 1. Implement a program activity centres across the of State Government-led Western Growth Corridor. It will collaborative planning projects to consider the future demand ensure priority metropolitan and for and need for commercial major activity centres and urban and employment land across renewal areas maximise their the growth areas and ensure respective strategic opportunities. that Precinct Structure Plans Priority will be given to those make adequate and sufficient which deliver significant jobs and provision to accommodate housing; leverage investment in longer-term commercial and state infrastructure; and play employment needs. an important role in the growth corridor and/or region. State- Action 3. Coordinate the led planning for these state and whole of government delivery of regionally-significant places will the Sunshine NEIC to catalyse contribute to creating liveable economic activity and maximise communities and achieving more the value of infrastructure dwellings and jobs in established investment in the area. areas and identify implementation and coordination actions that Action 4. Separate to the support growth and economic SERA Pilot Project, identify and investment. implement a SERA in the Western Metro Region in partnership with local government.

37 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Table 7. Metropolitan and major activity centres: existing attributes and strategic opportunities

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Metropolitan Activity Centres

Footscray (Maribyrnong)

• Hybrid centre anchored by • Heritage significance • Reinforce role as principal mixed- Barkly/Hopkins Street, • Proximity to Kinnear use residential, retail, commercial Nicholson Street, Paisley Street Ropeworks and Joseph and community services centre and Leeds Street; bordered by Road Precinct urban • Support higher-density housing the Maribyrnong River to the renewal areas and future development beyond centre core; east and Geelong Road to the Dynon Road industrial better utilise the mixed-use west corridor potential of the area around the • Plays a major service delivery • State and regionally- Maribyrnong River role with mixed-use function significant industrial areas • Develop the Victoria University including retail, residential, (Western SSIP, Yarraville campus and Footscray as a educational, medical and Port Precinct, Mobile Oil ‘university neighbourhood’ community services and Terminal Precinct) Footscray Market • Capitalise on proximity/ • Major recreation facility at connectivity to surrounding • State significant health precinct Whitten Oval to the west industrial areas and Melbourne at Footscray Hospital (Western and regionally-significant CBD to support development as a Health) recreation facility at Henry key employment hub • State-significant education Turner South Reserve to • Maximise integration and transit- precinct at Victoria University the north oriented development • Train (Footscray Station) and • Proximity to future West opportunities with future tram services Gate Tunnel Melbourne Airport Rail and Metro • Future Melbourne Airport Tunne Rail and Metro Tunnel train services; associated improvements to Footscray Station • Flooding risks in parts of the activity centre

Sunshine (Brimbank)

• Hybrid centre anchored by • Proximity to state- • Evolve into a fully multi-functional Hampshire Road and significant industrial activity centre, core destination Devonshire Road precinct to the south and services hub for retail, • Plays a major service delivery (Western SSIP) commercial, office, civic, social, role with mixed-use functions • Future Melbourne Airport residential, leisure and community including retail, office, Rail and Metro Tunnel train facilities residential, educational, services • Capitalise on proximity/ medical, industrial and regional • Future SRL West (Airport connectivity to surrounding community services to Werribee) interchange industrial areas and Sunshine • City West Plaza, Sunshine station NEIC; and continue development as a key employment hub Marketplace and Sunshine • Flood risk to the north of Plaza shopping centres the activity centre • Maximise integration and transit- • Part of the Sunshine NEIC oriented development • Urban renewal opportunities with future • State-significant education opportunities including the Melbourne Airport Rail, Metro precinct at Victoria University Albion Quarter Tunnel and SRL • Train (Sunshine and Albion • Develop Victoria University stations) and SmartBus Sunshine Skills Hub services, and gateway to the Regional Rail Link to Western Growth Corridor, Avalon Airport and Geelong

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 38 CHAPTER 04

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Toolern (also known as Cobblebank) (Melton) (Future)

• Future metropolitan activity • Projected to serve a • Establish role as primary activity centre in the centre of the population of 55,000 centre and transport hub for Toolern PSP area, with Ferris people within the larger Toolern and wider community Road as the gateway and spine Toolern PSP area including the peri-urban areas of the centre • Integration of new Melton • Promote a range of regional and • Forms part of Western Growth Hospital local employment, civic, retail, Corridor • Proximity to the OMR education, medical, residential, recreational and entertainment • Future state-significant • Area subject to uses and a mixture of shops, commercial land in the activity environmental audit offices and dwellings centre overlay to the north-west • Regionally-significant industrial • Improve the quantum and quality land located north known as of local employment opportunities Cobblebank Employment and in the region by supporting Mixed Use area (CEMU) investment and job creation • Bounded to the west by Toolern • Provide a range of housing at Creek average density of at least 15 dwellings per hectare, with higher- • Regional train (Cobblebank density housing generally located Station) service in the activity centre • Develop transit-oriented urban structure, with a road network that supports local bus routes within 400 metres of most homes, provides direct connections to key destinations in Melton Township and higher-order public transport connections at Melton Station and Cobblebank Station and bus interchange • Provide network of landscaped open spaces to contribute to amenity

39 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Major Activity Centres

Altona (Hobsons Bay)

• Strip-based centre focused on • Proximity to Western • Continue to provide a beachside Pier Street, terminating at Industrial Precinct to the destination for Western Metro Altona Pier/Beach north Region residents and visitors • Mixed-use functions including • Significant flood and • Expand mixed-use residential, supermarket, retail, office, coastal inundation risk retail, commercial and community residential, medical, light services industrial, community services • Improve access to public and civic functions transportation services for local • Train (Altona Station) and community, commuters and SmartBus services tourists

Altona North (Hobsons Bay)

• Hybrid centre comprising • Immediate access to West • Improve pedestrian movement strip-based centre and Gate Freeway to the north and accessibility freestanding Altona Gate • Proximity to West Gate • Encourage development in Shopping Centre on west side of Tunnel project residential areas surrounding the Millers Road south of West Gate • Proximity to Western Altona Gate Shopping Centre Freeway, and also includes Industrial Precinct three additional strip-based and large format retail clusters • ‘Precinct 15’ strategic further south on Millers Road redevelopment site to the east via Blackshaws Road • Mixed-use functions including supermarket, retail, office, • Flood risk to Millers Road residential, medical, light south of Blackshaws Road industrial and community services • PPTN interchange at Altona Gate Shopping Centre with SmartBus services

Airport West (Moonee Valley)

• Freestanding shopping centre • Essendon Fields/Essendon • Encourage development in (Westfield Airport West) Airport to the east and residential areas to the south of bordered by mixture of Melbourne International Westfield Airport West Shopping residential and industrial land Airport to the north-west Centre to the south • Regionally-significant • Expand appropriate leisure, • Supermarket, retail, industrial industrial precincts to the recreational and entertainment and commercial services south and west uses near and within the Westfield • PPTN interchange with tram Airport West Shopping Centre and SmartBus services

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 40 CHAPTER 04

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Ascot Vale-Union Road (Moonee Valley)

• Strip-based centre based on • Proximity to Melbourne • Develop a thriving retail and Union Road Showgrounds Village to business sector with employment- • A mix of retailing, the south generating uses accommodation, business, • Heritage significance • Encourage residential medical and hospitality services • Flood risk along southern development that is sympathetic • Train (Ascot Vale Station) and end of Union Road to heritage character tram services • Improve connectivity between Union Road and the Melbourne Showgrounds Village

Brimbank Central (Brimbank)

• Freestanding shopping centre • Includes Deer Park Library • Offer a broad range of non-retail (Brimbank Central) at the as a separate stand-alone commercial activities, providing intersection of Station Road building from the larger services and employment and Neale Road shopping centre opportunities for the local community, • A mix of supermarket, retail, • Improved public transport including small commercial offices food and community services integration and service businesses including Deer Park Library • Improve public transport • Bus services (stops on Station connectivity, and cycling and Road and Neale Road) pedestrian accessibility • Encourage residential development in areas surrounding the shopping centre • Expand medical, entertainment and leisure facilities • Increase local community services and facilities

Braybook Central West (Maribyrnong)

• Freestanding shopping centre • Braybrook as an urban • Transform into mixed-use retail, bordered by Sunshine Road, renewal area commercial, residential and Ashley Street and Barkly Street community services centre • Employment and business- • Facilitate transition from based function with retail uses manufacturing to services-based • State-significant industrial land industries (Braybrook Industrial Precinct • Investigate potential for and Business Park) used for intensification of retail, industrial logistics, storage and and commercial uses distribution businesses • Support growth in creative • Train (Tottenham Station) and industries through provision of major interstate rail freight affordable workspaces services • Increase housing intensification • Focus on community and amenity • Improve access from Tottenham Station to Braybrook Central West and with adjoining residential areas • Improve pedestrian access within the centre and to neighbouring residential areas

41 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Caroline Springs (Brimbank)

• Freestanding shopping centre • Links to future activity • Offer a broad range of non-retail on Lake Street centres in the growth area commercial activities, providing • Supermarket, retail, to the west and services and employment convenience, medical and Watergardens – Sydenham opportunities for the local accommodation services Major Activity Centre to community, including small the north-east commercial offices and • Caroline Lake with surrounding professional services open space at the core of the • Improved public transport activity centre integration • Train (Caroline Springs Station), 3.5km to the south, and PPTN interchange bus services

Deer Park (Brimbank)

• Strip-based centre at the • State and regionally- • Encourage residential intersection of Station Road significant industrial areas development in surrounding areas and Ballarat Road to the south and west • Encourage non-retail commercial • Supermarket and specialty • Major Hazard Facility to activities, speciality shops, retail services the south-east medical, leisure and entertainment • Train (Deer Park Station) service • Metropolitan Ring Road to facilities the east • Level crossing removal at Station Road/Mt Derrimut Road (Deer Park Station)

Flemington-Racecourse Road (Moonee Valley)

• Strip-based centre on • Proximity to Arden and • Provide more retail uses and Racecourse Road between Macaulay major urban increased levels of higher-density Ascot Vale Road and Wellington renewal areas development Street • Precincts and buildings • Leverage proximity to Arden and • Regional community and with heritage significance Macaulay major urban renewal tourism assets at Flemington areas Racecourse and Flemington • Maintain a ‘main street’ feel Community Hub • Train (Flemington, Newmarket, Kensington and Macaulay stations) and tram services

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 42 CHAPTER 04

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Hoppers Crossing (Wyndham)

• Freestanding shopping centre • Level crossing removal at • Support role as the gateway to the at the intersection between Old Geelong Road Werribee NEIC Heaths Road and Morris Road • Increase retail opportunities • Large format retail and light • Facilitate more intensive industrial uses development to the east and west, • Regionally-significant industrial associated with level crossing land at Old Geelong Road removal Precinct to the north-east • Encourage higher-density • State-significant health and development education precinct at Werribee Health and Education Precinct • Train (Hoppers Crossing Station) service

Maribyrnong - Highpoint (Maribyrnong)

• Freestanding shopping centre • Urban renewal areas • Realise potential for broad range based along Raleigh Road, include former of uses, and transform into a Wests Road and Van Ness Maribyrnong Defence Site mixed-use retail, commercial, Avenue and Detention Centre, and residential and community • Retail including bulky goods, former Victoria University services centre with offices, entertainment, Student Village, Maidstone • Increase housing intensification, services and residential • Urban renewal areas with capacity for medium- and development require substantial public higher-density housing • Cultural and tourism facility at transport intervention to development Jack’s Magazine, and regional alleviate existing road • Improve public transport services recreation facility Maribyrnong network bottlenecks between Footscray and Aquatic Centre • Heritage significance Maribyrnong-Highpoint using • Bus and tram services opportunities such as tram prioritisation • PPTN interchange located at Highpoint Shopping Centre • Support community services and recreation facilities

Melton (Melton)

• Strip-based centre on High • Regionally-significant • Continue to provide a diversity of Street industrial precinct to the uses, public spaces and • A regional commercial role with east community facilities retail and services such as • Heritage significance • Encourage medium- and higher- health, community, civic and density residential development wholesaling • Develop better connection to • Train (Melton Station) service Melton Station

43 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Melton – Woodgrove and Coburns Road (Melton)

• Two separate freestanding • Connection to Melton Town • Continue role as a retail centre shopping centres at Woodgrove Centre and Melton Station and health precinct Shopping Centre and Coburns • Flooding risk in parts of • Encourage greater provision of Central Shopping Centre, the activity centre community facilities between High Street and the • Increase mixed-use development Western Freeway to the south, to build on existing retail role and Coburns Road to the east • Regional retail function • State-significant health precinct at Melton Health • Bus services

Manor Lakes (Wyndham)

• Freestanding shopping centre • Heritage dry stone walls on • Consolidate local retail and between Armstrong Road, Ballan Road commercial role to serve areas Ballan Road and Manor Lakes west of the Werribee River Boulevard • Accommodate a strong mix of • Manor Lakes Central Shopping community facilities and services Centre and community services • Leverage the activity centre’s key • Train (Wyndham Vale Station) location adjacent to an existing service railway station to deliver a high- intensity mixed-use town centre

Moonee Ponds (Moonee Valley)

• Hybrid centre to the east of the • Heritage significance • Strengthen role as professional railway line and main activity • Moonee Valley Racecourse services node in the inner north- centre to the west of Mount Precinct Urban Renewal west and regional role in diverse Alexander and Ascot Vale Road Area and comprehensive retail, • A regional retail centre and the community and cultural services major site for professional and • Encourage a diverse range of financial services in Melbourne’s medium- to higher-density and north-west region affordable housing • Higher-density residential development in activity centre core • Civic centre with council and other administration offices • Major recreation facility at Moonee Valley Racecourse • Train (Moonee Ponds Station), tram and bus services

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 44 CHAPTER 04

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Hopkins Road (also known as Mt Atkinson) (Melton) (Future)

• Future major activity centre • Proposed railway station • Encourage a variety of south of the Western Freeway • Proposed Truganina employment, infrastructure and and west of Hopkins Road Terminal Station community facilities • Approved PSP which provides a • Future regionally- • Maximise opportunities for diversity of housing, commercial significant commercial industrial land to support and industrial land land employment activity • Western SSIP to the east • Provide diverse housing opportunities • Outer Metropolitan Ring reservation to the west • Key landscape characteristics of Mt Atkinson

Niddrie – Keilor Road (Moonee Valley)

• Strip-based centre on Keilor • Regionally-significant • Encourage a strong mixed-use Road south of the Calder and industrial land, Airport centre for local and regional Tullamarine freeways West industrial precinct, catchments • Complements the North located to the north • Maximise opportunities for local Essendon Major Activity Centre • Transport gateway with employment, day and night-time • A mix of land uses, Essendon Airport located activity and active ground floor entertainment and some to the north separated by frontages commercial activity the Tullamarine and Calder • Continue to provide a bulky goods freeways • Tram and SmartBus services and trade supplies area

North Essendon (Moonee Valley)

• Strip-based centre on Mt • Redevelopment • Develop as a local centre that Alexander Road south of opportunities along Mt provides a range of retail, Tullamarine Freeway Alexander Road commercial, and leisure services • Complements the Niddrie-Keilor • Heritage significance of and facilities Road Major Activity Centre date palm avenue along • Promote as a gateway to • Retail and specialty shopping Mt Alexander Road Melbourne’s inner-northern suburbs • Regional recreation facility at Windy Hill football ground • Encourage a variety of housing types and densities • Train (Essendon and Glenbervie stations) tram and SmartBus services

45 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Plumpton (Melton) (Future)

• Future major activity centre • Future regionally- • Encourage local and regional between Plumpton Road, Melton significant commercial employment precincts in business/ Highway and Beattys Road land professional and industrial • Pastoral and agricultural land • Future regionally- services uses significant Melton Highway • Accommodate residential growth • Approved PSP Industrial Precinct located and social infrastructure to the west • Future public transport connections as the activity centre is not on a rail line

Point Cook (Wyndham)

• Hybrid centre north of Dunnings • Linkages to Werribee NEIC • Grow local employment through Road and east of Boardwalk and East Werribee retail and offices Boulevard with street-based Employment Precinct spine along Main Street • Primary sub-regional shopping centre with retail, office and community services

Riverdale (Wyndham) (Future)

• Future major activity centre • Future Wyndham City • Service the local catchment around Sayers Road Stadium, Tarneit providing local shopping, business, • Approved PSP • Proximity to Werribee River medical, leisure, recreation and community needs while allowing • Adjacent to the Regional opportunities for local Rail Link alignment and specialisation future Sayers Road Station • Accommodate major community facilities for Tarneit West and the wider surrounding region • Encourage a variety of medium- and higher-density housing • Integrate the proposed train station into the activity centre

Rockbank (Melton) (Future)

• Future major activity centre on • Future regionally- • Provide a sub-regional function Leakes Road, south of the significant commercial • Encourage higher-density Western Freeway land residential options that connect to • Approved PSP • Heritage significance of the train station • Community facilities including dry-stone walls • Provide key social infrastructure, school and recreation reserve local shopping centres, schools • Train (Rockbank Station) and public transport to support service the growing residential population • Develop a transport precinct around Rockbank Station

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 46 CHAPTER 04

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Rockbank North (Melton) (Future)

• Future major activity centre • Future regionally- • Develop as a regional focal point east of Leakes Road and north significant commercial for higher-order employment, of the Western Freeway land retail, health and education • Approved PSP services with a principal catchment focused north of the Western Freeway • Encourage a range of housing opportunities including medium- and higher-density housing

St Albans (Brimbank)

• Strip-based centre around • Potential redevelopment of • Provide a broad range of retail Alfrieda Street and St Albans Victoria University and commercial activities, Road • Sunshine Health and providing services and • A sub-regional function Wellbeing Education employment opportunities for the including education (Victoria Precinct to the south local community, including University campus), community commercial offices, service and industrial uses to the south business and service industry • Part of the Sunshine NEIC • Accommodate medium- and higher-density residential uses, • Fresh food, multicultural local community services, medical market-style centre centres, and commercial activities • Train (St Albans Station) and • Develop better integration bus services between Victoria University and the activity centre • Maximise transport interchange incorporating a redeveloped railway station and bus interchange

Sydenham (Brimbank)

• Freestanding shopping centre • Rail line and Melton • Encourage mixed-use at Watergardens, the largest Highway are barriers to development including retail, retail centre in the Brimbank movement to and from the non-retail commercial activities, LGA, south of Melton Highway activity centre medical services, community and west of Kings Road • Substantial mixed-use services and leisure and • Large format retail development potential on entertainment activities, and grow as an employment centre • Civic and community services surrounding land parcels and facilities around Sydenham which form part of • Encourage medium- and higher- Library Watergardens density residential development • Train (Watergardens Station) • Environmental significance • Maximise transport linkages to the and bus services associated with Taylors existing station Creek • Improve connections to surrounding areas

47 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Tarneit (Wyndham)

• Hybrid centre mostly north of • Future regionally- • Encourage role as a key retail and Leakes Road, south of Dohertys significant commercial commercial activity centre to Road and east of Derrimut Road land serve the northern areas of • Tarneit Central Shopping • Adjacent to Skeleton Creek Wyndham Centre • Encourage commercial office, • Adjacent to the Regional Rail non-retail, retail employment Link activities more comprehensive and specialist education, health • Train (Tarneit Station) service and community facilities • Leverage key location adjacent to an existing railway station to deliver a high-intensity mixed-use street-based town centre

Werribee (Wyndham)

• Established strip-based centre • Future SRL West (Airport • Encourage role as a major around Watton Street to Werribee) interchange employment centre with further • Retail and commercial spaces, station expansion and broader role as the and a mix of business and • Level crossing removals at Werribee NEIC develops services for the entire Wyndham Werribee Street and • Encourage diverse and higher- region Cherry Street density housing • Civic functions including council • Geelong Fast Rail • Promote as major mixed-use hub offices • Heritage significance in including retail, commercial, office • In the Werribee NEIC and near Watton Street as well as and residential the East Werribee Employment Werribee Racecourse Precinct • Environmental significance • Werribee River and Werribee associated with Werribee Regional Park River • Train (Werribee Station) service

Werribee Plaza (Wyndham)

• Freestanding shopping centre • Flood risk along drainage • Promote opportunities to intensify at the intersection of Derrimut easement to southwest and future develop existing land Road and Heaths Road • Increase mixed-use, non-retail • Large concentration of retail commercial and office functions • Regional recreation facility at • Provide social and community AquaPulse infrastructure • PPTN interchange and bus services

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 48 CHAPTER 04

EXISTING ATTRIBUTES WHAT NEEDS TO BE FUTURE ROLE/STRATEGIC CONSIDERED OPPORTUNITIES

Williams Landing (Wyndham)

• Hybrid centre with freestanding • Linkages to Werribee NEIC, • Develop mixed use with retail, shopping centre near train East Werribee Employment restricted retail, commercial and station and strip-based retail Precinct and Point Cook residential along Palmers Road and • Linkages to existing health • Accommodate a substantial Overton Road and education precinct at commercial office component as • Commercial offices, retail and Werribee and proposed part of a transit-oriented transit-oriented development health precinct at Point development leveraging Williams around train station Cook Landing Station • Regionally-significant industrial • Deliver high-order business land services and professional service • Conservation reserves to the sector employment opportunities west • Accommodate bulky goods retail • Train (Williams Landing Station) service

Williamstown (Hobsons Bay)

• Strip-based centre focused on • Level crossing removal at • Retain activity centre’s character Ferguson Street and Douglas Ferguson Street and existing hospitality uses Parade and extending to Nelson • Proximity to Major Hazard • Encourage purpose-built offices to Place Facilities (Gellibrand Pier) accommodate businesses • Hospitality, retail and tourism • Port-related activities currently occupying retail role including Nelson Place and (part of Port of Melbourne) premises waterfront close to the activity centre • Provide a mix of uses including • Regionally-significant industrial (Gellibrand and retail, office, commercial, tourism land known as Williamstown Breakwater Piers) and residential Marine Precinct • Urban renewal areas at • Regional recreation facility at Nelson Place/Waterline Williamstown Sailing Club Place Village • Train (Williamstown and North • Heritage significance Williamstown stations) service and Williamstown ferry to Melbourne CBD

49 DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN Productivity

Photo credit: Department of Jobs, Precincts and Regions

DRAFT WESTERN METRO LAND USE FRAMEWORK PLAN 50