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E-Thesis Yansen.Pdf (5.920Mb) An investigation into the elements of a successful methodology for influencing contemporary interior design environment of tourist class globally- branded hotels based in China by Yansen Che A thesis submitted for the degree of Master of Philosophy in the Department of Art and Design 2014 Leicester, UK 1 Abstract The main purpose of the study is to investigate the possibility of achieving global hotel design diversification through the utilization of traditional cultural characteristics. The focus of this study is global hotel design in local countries of China. The research investigates using glocalisation design (which means the localization plus the globalization) in hotels, to challenge the global hotels’ design style that the same in many different countries and cities. This research addresses the relationship between local cultural element styles and the design of global branding hotel style efficacy within hotel in local countries of China. Relevant literature on the nature of global hotel design style was reviewed. Three stages of primary research (a critical review, observations and interviews) were also conducted in this study. The critical review examined the use of traditional local cultural elements in contemporary hotels. The observation studies identified the relationship between visitor behaviors and local cultural information within a range of global hotels. However, due to the fact that international tourists have different backgrounds and cultural knowledge, the international guests are not necessarily able to understand traditional local cultural information. In response to primary research findings, a novel design guideline will be created, this guideline is based on traditional design method and links between locations' culture and global hotel design style. Initial user testing indicated that the guideline was appropriate and did significantly improve global hotel design style. Hence, developing a common cultural symbol is becoming main research direction in this study which links with proportion, visual and local symbolism. The interviews further elicited interior design staff views and were used to test the hotel design guideline. A theoretical design reference model was developed. Initially based on the Le Corbusier design model, the model consists of three phases: analysis, design and assessment. A hotel design guideline was built and tested through user experience testing and expert interviews. Evaluation of this showed that the design guideline blending with global cultural points and local elements. The global cultural points can 2 easy be accept and understand by foreign guest, meanwhile add some local cultural characteristic that can help guest understand local cultural information. The hotel design guideline that has been developed encourages the related global hotel design style, further shows the local cultural elements and ultimately improving global hotel design style. 3 Acknowledgments In this acknowledgement, I would like to thank my supervisors, Dr. Tina Barnes-Powell and Ms. Rebecca Graaff for their wise guidance and immense support since the first day I set about my PhD study. First and foremost, I offer my sincerest and deepest gratitude to Dr. Tina Barnes-Powell I who has supported me throughout my thesis with her patience; thanks to her for her trust, guidance and support. She also introduced me to this interesting field. I also thank her for her valuable supervision throughout the tiring journey of my PhD study. She made every effort to put me on the right track during my PhD study. Dr. Tina Barnes-Powell was there every time I needed her. I hope she knows how much I truthfully cherish her kind acts with me that I would never forget. Her constructive notes always resulted in improvements to my work. I have been waiting for this moment to express my sincere gratitude to Ms. Rebecca Graaff for the support she has given me ever since I enrolled at the DMU. I consider myself very lucky to be with Mrs. Rebecca Graaff who has kept fostering me and raising my self-confidence so that I could achieve this work On the family side, I have not enough words to thank my first ever teachers in this life, my parents, who have been inspiring me and pushing me forward all the way. Their prayers and blessings were no doubt the true reason behind any success I have realized in my life. I apologize to them for the different times. My parents always support me from spiritual path and material life. They used stay by me in thick and thin. I thank them for the limitless patience. 4 Contents Abstract .................................................................................................................................................. 2 Acknowledgments ................................................................................................................................. 4 List of Figure ......................................................................................................................................... 9 List of Table ......................................................................................................................................... 14 1 Chapter 1 Introduction ............................................................................................................... 16 1.1 Introduction .......................................................................................................................... 16 1.2 Motivation ............................................................................................................................. 17 1.3 Aims and Objectives of the Research ................................................................................... 18 1.4 Methodology ......................................................................................................................... 19 1.4.1 Documentary Research ................................................................................................. 19 1.4.2 Framework Development ............................................................................................. 19 1.5 Research Limitation and Constraint ...................................................................................... 21 1.5.1 Definition....................................................................................................................... 21 1.5.2 Limitation of Research .................................................................................................. 22 1.6 Research Outcome ................................................................................................................ 23 2 Chapter 2 Literature Review ..................................................................................................... 24 2.1 Introduction ................................................................................................................................ 24 2.2 History of Hotel Development .................................................................................................... 24 2.2.1 Hotel Concept ..................................................................................................................... 25 2.2.2 Reasons Behind Hotel Development ................................................................................. 26 2.2.3 Different Types of Hotels .................................................................................................... 28 2.3 Global Hotel Branding Development .................................................................................... 32 2.3.1 Global Hotel Branding Context ................................................................................................ 32 2.3.2 Global Hotel Design Rules .................................................................................................... 33 2.3.3 Global Hotel Development in China..................................................................................... 37 2.4 Global Hotel Design Evolution .............................................................................................. 41 2.5.1 Boutique Hotel Design Evolution ......................................................................................... 43 2.6 Current Issues in Global Hotel Design ......................................................................................... 45 5 2.6.1 The Global Design Style Problem ......................................................................................... 45 2.7 Application of Cultural Elements in Hotel Design ....................................................................... 48 2.7.1 The Chinese Five Elements .................................................................................................. 49 2.7.2 Proportion ............................................................................................................................ 54 2.8 Summary ..................................................................................................................................... 67 3 Chapter 3 Methodology .............................................................................................................. 70 3.1 Introduction .......................................................................................................................... 70 3.2 The Research Methodology .................................................................................................. 71 3.3 Outline .................................................................................................................................
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