Getting Serious About Cereals

Total Page:16

File Type:pdf, Size:1020Kb

Getting Serious About Cereals GETTING SERIOUS ABOUT CEREALS Cereal is a great way to break the fast and start your day with a dose of cholesterol lowering fiber. But be aware, cereals can be a source of sugar, fat and empty calories. Below are some tips to selecting healthful cereals to start your day right. Read food labels This is the only way you know what you’re really eating. Try to pick out a cereal that has at least 5 grams of fiber per serving and less than 8g of sugar. There are so many tasty high-fiber, low sugar cereals out there so if you don’t like one, try a different one. Compare sodium content Cereal is one of the top foods that can be loaded with sodium. It can range anywhere from 0 milligrams to over 400 milligrams per serving, which is surprising to most people since cereal doesn't even taste salty. Salt is used as a preservative in many boxed and canned goods. A cereal is considered low in sodium if it has < 140 milligrams per serving. Note serving sizes Serving sizes can vary widely depending on the cereal’s density. High-fiber cereals and granolas tend to have much smaller serving sizes than low-fiber flake cereals. If you choose to eat more than one serving, make note of the extra sugar and calories you’re getting. Measure your portion It’s easy to overdo it with portion size so try using a measuring cup to get an idea of what a serving looks like, especially if you’re watching your weight. You might be surprised how small a serving is. Using a small bowl also helps keep your portions in check. Beware of high-calorie additions While good for you, dried fruit and nuts can really add up quick calorie wise. Be sure to also check the ingredient list for added sugars. They can be disguised as healthy sounding ingredients like “brown rice syrup” and “cane juice.” Don’t be swayed by healthful sounding names Food marketers do a great job at making low-fiber, sugar-laden cereals sound healthy. Kellogg’s Smart Start and Harmony cereals, for example, are both low in fiber and Raisin Bran is loaded with sugar. Begin slowly Gradually transition to high-fiber cereals if your current diet is low in fiber. Too much too soon can cause stomach upset, especially if you’re not drinking enough water. If your favorite cereal is low in fiber, don’t despair! You can add fiber to this important meal by adding fresh berries and dried fruit (such as raisins, dried apricots, dried cranberries or dried plums) to your bowl or by including fruit as a side dish. You can even mix your favorite cereal with a high-fiber cereal. 413.591.6729 well-concepts.com [email protected] Content Copyright ©Wellness Concepts, Inc. CEREAL POINTERS The following cold cereals, listed in alphabetical order by brand, contain at least 5 grams of fiber per serving. Cereal Serving Fiber Calories Sodium Size (grams) (mg) Barbara’s Puffins ¾ cup 5 90 90 Erewhon Raisin Bran 1 cup 6 170 100 Familia Original Swiss Muesli ½ cup 5 200 0 General Mills Fiber One Bran Cereal ½ cup 14 60 130 General Mills Wheat Chex 1 cup 5 180 420 Health Valley Golden Flax ¾ cup 6 190 80 Kashi GoLean ¾ cup 10 120 35 Kashi GoLean Crunch 1 cup 8 190 95 Kashi Good Friends ¾ cup 8 90 70 Kashi Heart to Heart ¾ cup 5 110 90 Kellogg’s All Bran – Original ½ cup 10 80 80 Kellogg’s Complete Wheat Bran Flakes ¾ cup 5 90 210 Kellogg’s Raisin Bran 1 cup 7 190 350 Nature’s Path Optimum Power Breakfast 1 cup 10 190 230 New Morning Kamutios 1 cup 5 120 15 Post Grape Nuts ½ cup 5 210 340 Post Shredded Wheat 1 cup 6 170 0 Quaker Crunchy Corn Bran ¾ cup 5 90 230 Quaker Squares 1 cup 5 210 250 Uncle Sam 1 cup 10 190 135 Hot Cereals Winners Fiber Losers These hot cereals contain at least 3 grams These cereals contain 2 grams of fiber per serving: of fiber or less: Arrowhead Mills Steel Cut Oats (5g) Cold Arrowhead Mills 4 Grain plus Flax (6g) Corn Chex, Corn Flakes, Grape Nuts O’s, Erewhon Barley Plus (4) Harmony, Kix, Post Selects Blueberry Kashi Breakfast Pilaf (6g) Morning, Product 19, Quaker Puffed Rice/Puffed Wheat, Rice Krispies, Smart Start, Maypo Oatmeal, Instant (3g) Special K, Rice Chex McCann’s Quick Cooking Irish Oats (4g) 413.591.6729 well-concepts.com [email protected] Content Copyright ©Wellness Concepts, Inc..
Recommended publications
  • Anaheim Showcases the Magic OF
    BY MARY ELLEN KUHN AN AHEIM SHOWCS A ES THE MAGIC OF IFT pg 24 08.09 • www.ift.org Photos of the 2009 IFT Annual Meeting & Food Expo were taken by Lagniappe Studio. I F T 2009 Annual Me eting & Food E x p o ANAHEIM 2 3 ear round, Anaheim/Orange year. With members representing County, Calif., is home to beauti- 63 countries on hand in Anaheim, Yful beaches, a vacation-friendly the Annual Meeting & Food Expo climate, and, of course, the magical was very much a global gathering. realm of Disneyland. For three days in The event drew about 1,400 inter- June this year, it was also home to the national attendees, and the roster of magic of IFT as a fascinating world of exhibitors included 164 companies food-focused exploration and inven- based outside the United States. MAGIC OF IFT tion unfolded at the Anaheim Conven- International programming The 2009 Annual Meeting & tion Center. kicked off before the official start of The 2009 IFT Annual Meet- the Annual Meeting & Food Expo Food Expo delivered substantive ing & Food Expo® drew more than with the fourth IFT International 14,500 food industry professionals Food Nanoscience Conference spon- science, a multi-faceted from around the world to Southern sored by the Netherlands Foreign California (1). Attendee registration Investment Agency and Canada’s exposition, and countless this year increased by 10% com- Advanced Foods & Materials Net- pared with last year’s event in New work. Global outreach continued on opportunities to celebrate and Orleans. With average convention Wednesday after the Annual Meet- support the best of food thinking.
    [Show full text]
  • Kellogg Company 2012 Annual Report
    ® Kellogg Company 2012 Annual Report ™ Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple JacksCONTENTS Gardenburger Famous Amos Pringles Rice Letter to Shareowners 01 KrispiesOur Strategy Kashi Cheez-It03 Club Frosted Mini Wheats Pringles 04 Our People 06 Mother’sOur Innovations Krave Keebler11 Corn Pops Pop Tarts Financial Highlights 12 Our Brands 14 SpecialLeadership K Town House15 Eggo Carr’s Frosted Flakes Financials/Form 10-K All-BranBrands and Trademarks Fudge Stripes01 Crunchy Nut Chips Deluxe Selected Financial Data 14 FiberManagement’s Plus Discussion Be & Analysis Natural 15 Mini Max Zucaritas Froot Financial Statements 30 Notes to Financial Statements 35 LoopsShareowner Tresor Information MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus2 Be NaturalKellogg Company 2012 Annual Mini Report MaxMOVING FORWARD.
    [Show full text]
  • Cereal O Ender: Is Kellogg’S Breaking Its Breakfast Promises?
    Cereal oender: is Kellogg’s breaking its breakfast promises? Executive Summary Food fortification plays an important role in addressing micronutrient deficiencies and tackling malnutrition. Breakfast cereals are one of the most commonly fortified foods and dominate many children’s diets globally. This paper examines more closely the voluntary commitments on fortification and their implementation by the world leader in breakfast cereals, Kellogg’s. The paper focuses on Mexico, where Kellogg’s dominates the breakfast cereal market: a 2013 national survey found that four of the five most commonly bought breakfast cereals for children are Kellogg’s brands. In its strategy documents, Kellogg’s articulates its responsibility to play a role ‘in tackling the global challenges of food security including undernutrition, hidden hunger, and obesity in middle- and low-income communities across the globe’ through delivering ‘healthy foods for people of all income levels in every country’. Kellogg’s also made bold claims that it had addressed ‘nutrition shortfalls’ and ‘improved Latin American cereals with the right amounts of Vitamins A, B and D, iron, calcium, folic acid and antioxidants.’ To assess whether these claims are true, Changing Markets has assessed the micronutrient make-up of Kellogg’s breakfast cereals in Mexico. Our comparison of micronutrient levels in 2013 and 2018 reveals that, in the last five years, Kellogg’s cereals have become significantly poorer in terms of minerals and vitamins. Across the board, analysis of the five most popular Kellogg’s breakfast cereals showed that over two thirds of all micronutrients across all five cereals had been reduced or removed when compared to 2013 levels.
    [Show full text]
  • Kellogg's® Eggo® Bites® Mini Waffles Maple
    11/19/2018 Print View - https://www.kelloggsspecialtychannels.com/Home/ProductPrint/32006/ Kellogg's® Eggo® Bites® Mini Waffles Maple Maple flavored waffles. Product Type Allergen Information Waffles CONTAINS WHEAT, EGG, SOY AND MILK INGREDIENTS. Product Category UPC Code 3800092315 Dietary Exchange Per Serving 2 Carbohydrates, 1 Fat Servings/Case 72 ct Kosher Status Kosher Dairy Sizes 2.65 oz Grain Ounce Equivalents 2 Format Date Printed: 11/19/2018 Bulk Shelf Life 365 days (12 months) Gross Weight 14.98 Country of Origin Distributed in USA https://www.kelloggsspecialtychannels.com/Home/ProductPrint/32006/ 1/1 August 13, 2018 TO: Our Valued US Customer SUBJECT: Grain Ounce Equivalencies of Kellogg’s® Specialty Channels Products Thank you for your interest in using our US products as part of your National School Lunch and School Breakfast Programs. The attached table outlines the ounce equivalents (oz eq) of grain for a variety of our products according to the Nutrition Standards in the National School Lunch and School Breakfast Programs published by the US Department of Agriculture (USDA) in the Federal Register on January 26, 2012 and USDA Policy Memo SP 30-2012. In the USDA Policy Memo SP 30-2012, Grain Requirements for the National School Lunch Program and School Breakfast Program, dated April 26, 2012, a product must either use the crediting equivalency of 16 grams of creditable (whole and/or enriched) grains per oz eq OR fulfill the weight requirement listed in Exhibit A: School Lunch and Breakfast - Whole Grain-Rich Ounce Equivalency (Oz Eq) Requirements For School Meal Programs. All Kellogg's® brands listed in the attached table, with the exception of the Cereal Category, are eligible within the program, using the standard of 16 grams of creditable grains to equal 1 oz eq of grain.
    [Show full text]
  • Nutribalance-5000 Nutritional Scale
    NutriBalance-5000 Nutritional Scale Carb. Guide Contains over 7000 additional food codes for carbohydrates! oz Max: 11lb d: 0.1oz MR M+ WT 9 Prot 7 8 Cal Sal 0 Tare 6 Fat Carb Col 4 5 Fibr 3 g/oz CLR 2 WT MC 1 How To Use This Manual: This manual provides a cross-reference of carbohydrate codes for the NutriBalance nutritional scale, based on the USDA National Nutrient Database Release 18. When using this manual, only the Carb function of the Nutribalance should be used. All other nutritional buttons such as Fiber, Prot, etc will not display accurate information. 1. To find the Carb Code for a food item, simply use the Acrobat Search function (Ctrl+F or Ctrl+Shift+F). Enter the name of the food item in the Search Field and hit Enter. Give the search time to complete. 2. Once you find your food item in the manual, select your code from the “Code to use” column, or the Code (Fiber Method) column. 3. Place the food item onto the weighing platform and enter the code using the keypad. Now press the Carb button. NOTE: The NutriBalance requires 3-digit input for the code to be accepted. Therefore, if the “Code to use” is 3, you should enter 003, etc. Code to use Code Carbo- Fiber_ Refuse_ Modified ( Fiber hydrt TD Pct Carbs (- Method) fiber) MILK SUBSTITUTES,FLUID,W/ 41 41 6.16 0 0 6.16 LAURIC ACID OIL MILK,WHL,3.25% MILKFAT 85 85 4.52 0 0 4.52 MILK,PRODUCER,FLUID,3.7% 819 819 4.65 0 0 4.65 MILKFAT MILK,RED 819 819 4.68 0 0 4.68 FAT,FLUID,2%MILKFAT,W/ADDED VIT A MILK,RED FAT,FLUID,2% 696 696 4.97 0 0 4.97 MILKFAT,W/ NONFAT MILK SOL&VIT A MILK,RED
    [Show full text]
  • World Nutrition Volume 5, Number 3, March 2014
    World Nutrition Volume 5, Number 3, March 2014 World Nutrition Volume 5, Number 3, March 2014 Journal of the World Public Health Nutrition Association Published monthly at www.wphna.org Processing. Breakfast food Amazing tales of ready-to-eat breakfast cereals Melanie Warner Boulder, Colorado, US Emails: [email protected] Introduction There are products we all know or should know are bad for us, such as chips (crisps), sodas (soft drinks), hot dogs, cookies (biscuits), and a lot of fast food. Nobody has ever put these items on a healthy list, except perhaps industry people. Loaded up with sugar, salt and white flour, they offer about as much nutritional value as the packages they’re sold in. But that’s just the tip of the iceberg, the obvious stuff. The reach of the processed food industry goes a lot deeper than we think, extending to products designed to look as if they’re not really processed at all. Take, for instance, chains that sell what many people hope and believe are ‘fresh’ sandwiches. But since when does fresh food have a brew of preservatives like sodium benzoate and calcium disodium EDTA, meat fillers like soy protein, and manufactured flavourings like yeast extract and hydrolysed vegetable protein? Counting up the large number of ingredients in just one sandwich can make you cross-eyed. I first became aware of the enormity of the complex field known as food science back in 2006 when I attended an industry trade show. That year IFT, which is for the Institute of Food Technologists, and is one of the food industry’s biggest gatherings, was held in New Warner M.
    [Show full text]
  • Cereal List Arranged Numerically Generic Default=***** Note: ### Following Codenumber Signifies That Cereal Was Not Updated in 2001, Please Choose Another Code
    Cereal List arranged numerically generic default=***** Note: ### following codenumber signifies that cereal was not updated in 2001, please choose another code COMPLETE CEREAL LIST 000 ***None 000 ***Rarely 000 ***Seldom 001 All Bran (Kellogg's) 001 Kellogg's All Bran 002 ### Alpen 003 ### Alpha-Bits (Post) 003 ### Post Alpha-Bits 004 ### Apple Jacks (Kellogg's) 004 ### Kellogg's Apple Jacks 005 All Bran Bran Buds (Kellogg's) 005 Bran Buds 005 Kellogg's All Bran Bran Buds 006 Bran 006 Bran Cereal 007 100% Bran Cereal (Nabisco/Post) 007 Post 100% Bran Cereal 009 Bran Flakes 009 Complete Wheat Bran Flakes (Kellogg's)*** 009 Fiber, High 009 High Fiber 009 Kellogg's Complete Wheat Bran Flakes 011 Cap'n Crunch (Quaker) 011 Quaker Cap'n Crunch 012 ### Cap'n Crunch Crunchberries (Quaker) 012 ### Crunch Berries 012 ### Quaker Cap'n Crunch Crunchberries 013 ### Cap'n Crunch Peanut Butter (Quaker) 013 ### Quaker Cap'n Crunch Peanut Butter 014 Cheerios (General Mills) 014 General Mills Cheerios 014 Toasted Oats 015 Cocoa Krispies (Kellogg's) 015 Kellogg's Cocoa Krispies 015 Krispies, Cocoa 016 ### Cocoa Pebbles (Post) 016 ### Pebbles, Cocoa 016 ### Post Cocoa Pebbles 017 Cocoa Puffs (General Mills) 017 General Mills Cocoa Puffs 017 Puffs, Cocoa 019 Chex, Corn (General Mills) 019 Corn Chex (Ralston Purina/General Mills) 019 General Mills Corn Chex 020 Corn Flakes (Kellogg's)*** 020 Kellogg's Corn Flakes 022 Corn Total (General Mills) 022 General Mills Total Corn Flakes 022 Total Corn Flakes (General Mills) 023 ### Corn Flakes, Country (General Mills)
    [Show full text]
  • Change... 2001 ANNUAL REPORT
    2001 Annual Report Kellogg Company One Kellogg Square Battle Creek, Michigan 49016-3599 Telephone (616) 961-2000 www.kelloggs.com After a year of change... 2001 ANNUAL REPORT 2001 WAS A YEAR O F T R ANSITION With 2001 sales of nearly $9 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience We exchanged near-term sales ...which, along with reinvestment EPS was reduced by Keebler foods, including cookies, crackers, toaster pastries, cereal bars, growth for a smooth integration in U.S. Morning Foods, restrained amortization and interest expense, frozen waffles, veggie foods, pie crusts, and ice cream cones. of Keebler... profit growth. but exceeded our estimates. The company's brands include Kellogg's,® Keebler,® Pop-Tarts,® Eggo,® Cheez-It,® Nutri-Grain,® Rice Krispies,® Murray,® Austin,® Morningstar Net Sales Operating Profit Earnings Per Share Farms,® Famous Amos,® and Kashi.® Kellogg products are manufac- (millions) (millions) tured in 19 countries and marketed in more than 160 countries $6,677 $6,830 $6,762 $6,984 $9,020 $8,853 $1,095 $1,193 $966 $1,073 $1,349 $1,292 $1.53 $1.70 $1.35 $1.50 $1.61 $1.24 around the world. Keebler* Keebler* $1,076 $6,955 FINANCIAL HIGHLIGHTS (dollars in millions, except per share data) 2001 Change 2000 Change 1999 Change Net sales $8,853.3 +27% $6,954.7 — $6,984.2 +3% 1996 1997 1998 1999 2000 2001 1996 1997 1998 1999 2000 2001 Gross profit as a % of net sales 53.4% +1.2 pts 52.2% -.2 pts 52.4% +.9 pts *Adjustment to assume Kellogg acquired Keebler on March 26, 2000.
    [Show full text]
  • Brand Nutrition
    Ranking Table 1 Brand Nutrition Ranking by overall nutritional quality (Nutrition Profile Index [NPI] score) in 2012 Includes nutrition information for child and family brands as of May 15, 2009 and May 1, 2012* Average NPI score 2012 nutrition NPI Sugar # of score content Rank Company Brand varieties 2012 2009 range range (%) Best 1 Kellogg Mini-Wheats 11 73 71 54-82 0-22 2 Kashi Golden Goodness 1 72 - 72 13 3 General Mills Cheerios (regular) 1 70 58 70 4 4 Cascadian Farm Purely O’s 1 58 46 58 3 4 (tie) Quaker Life Crunchtime 2 58 - 58 19-22 6 Barbara’s Bakery Puffins 6 58 52 46-68 19-20 Puffins Puffs (formerly 7 Barbara’s Bakery Organic Wild Puffs) 2 56 58 54-58 23 Kashi Squares (formerly 8 Kashi Honey Sunshine) 2 55 56 54-56 20-23 9 General Mills Kix 3 54 51 52-56 10-21 9 (tie) Cascadian Farm Chocolate O’s 1 54 - 54 29 11 Annie’s Bunnies 5 53 50 50-64 7-28 12 Quaker Life 3 53 53 52-54 19-25 13 General Mills Dora the Explorer 1 52 50 52 22 13 (tie) Cascadian Farm Clifford Crunch 1 52 54 52 27 15 Nature’s Path Envirokidz Organic 5 51 52 44-54 23-40 16 Post Raisin Bran 1 50 48 50 32 16 (tie) Cascadian Farm Cinnamon Crunch 1 50 50 50 30 16 (tie) Cascadian Farm Honey Nut O’s 1 50 44 50 23 16 (tie) Cascadian Farm Fruitful O’s 1 50 - 50 29 16 (tie) Kellogg Corn Pops 1 50 33 50 31 Shredded Oats - 16 (tie) Barbara’s Bakery Cinnamon Crunch 1 50 50 50 27 22 General Mills Chex 7 49 45 44-56 7-33 Cheerios (except regular 23 General Mills and Honey Nut) 8 48 46 46-52 28-33 23 (tie) Kellogg Honey Smacks 1 48 46 48 56 25 General Mills
    [Show full text]
  • Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisl E ?
    Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisl e ? October 2011 e following staff members helped research, write, edit, and support this report and scorecard: Charlotte Vallaeys, Director of Farm and Food Policy, principal author Mark Kastel, Senior Farm Policy Analyst Will Fantle, Research Director Lynn Buske, Research Assistant e following provided professional assistance: Michana Buchman, copyediting Jeremy Vossman, Papertree Design, www.papertreedesign.com, scorecard layout and web design e Cornucopia Institute is dedicated to the fight for economic justice for the family-scale farming community. rough research, advocacy, and economic development, our goal is to empower farmers both politically and through marketplace initiatives. e Cornucopia Institute P.O. Box 126 Cornucopia, WI 54827 608-625-2042 voice 866-861-2214 fax [email protected] www.cornucopia.org Cover photo: iStockphoto.com 2 Contents Acknowledgments . 4 Executive Summary . 5 Section I: Legal Difference between Organic and “Natural” Labels . 8 Section II: Company Definitions of “Natural” . 9 Section III: Polls Show Consumer Confusion . 10 Chart: Meaning of “natural” and organic . 10 Chart: Most desirable eco-friendly product label claim . 10 Chart: Consumers value the term “natural” over organic . 10 Section IV: Companies’ Marketing Techniques Intentionally Blur Line Between Natural and Organic . 11 Box: Rapid growth of natural foods industry . 13 Box: Beware the granola in the green boxes . 13 Section V: Company Profiles — Who Is Behind the Brands? . 14 Chart: From organic to “natural” . 17 Section VI: Price Comparisons . 18 Chart: Multigrain flakes price comparison . 19 Chart: Raisin bran price comparison .
    [Show full text]
  • Television Advertising of Food & Drink Products to Children
    Annex 11 Creative techniques used to target children A report of the findings of a content analysis study Research study conducted by The Communications Research Group on behalf of Ofcom October 2005 50 Television advertising of food & drink products to children – Annex 11: Creative Techniques Section Page 1 Executive Summary 54 2 Objectives & methodology 57 3 Overview of activity 60 4 Creative techniques 67 - Health claims 68 - Product tie-ins 70 - Celebrity association 72 - Style & mood 74 Appendix 1: Category definition 78 Appendix 2: Content Analysis, 2003 vs. 2004: 79 Appendix 3: Core Category activity by channel 81 Appendix 4: Programme sponsorship 84 Appendix 5: Programme promotion sponsorship 85 53 Television advertising of food & drink products to children – Annex 11: Creative Techniques Section 1 Executive Summary • Two studies were conducted to look at the creative techniques used in promoting Core Category40 products to children. o The first study analysed in detail current activity across the commercial terrestrial channels (children’s airtime and ‘adult’ airtime) and a selection of dedicated children’s channels. o The second study looked at the most watched commercials in 2003 and 2004 to investigate any changes in creative techniques. • In order to investigate current activity, seven days of output across four terrestrial channels and four dedicated children’s channels were sampled during 2005 to determine the extent and nature of spot advertising, programme sponsorship and programme promotion featuring Core Category products. • Of the 12,839 adverts screened during the survey period 2,561 were for Core Category products. In addition to this, a further 242 programme sponsorship credits involved Core Category products; while a further 24 spots featured a programme promotion involving a Core Category sponsor.
    [Show full text]
  • Kellogg Fortune 500 Cereal Company Uses Sciencelogic to Monitor Hybrid Cloud Deployment
    Case Study Kellogg Fortune 500 Cereal Company Uses ScienceLogic to Monitor Hybrid Cloud Deployment EXECUTIVE SUMMARY With ScienceLogic, Kellogg Company was able to dramatically increase the monitoring coverage of both their legacy and public cloud based infrastructures, while also cutting costs by over $2 million across a five year period. The Challenge The Solution The Results • Lacked monitoring support • Cut operational costs with a • Estimated savings of over for hybrid IT environments. next generation monitoring $2 million across the next solution. 5 years. • More than $10 million required to retool current • Use a product focused on • Expanded monitoring of monitoring solution to hybrid IT environments. infrastructure elements by meet needs. over 500%. 1 Background Kellogg Company, a leading provider of ready-to- eat cereal and convenience foods, is headquartered in Battle Creek, Michigan. Their product line consists of such products as Raisin Bran, Frosted Flakes, Cheez-Its, and Eggo Waffles. Kellogg grosses well over $14 billion in revenue, and is a member of the Fortune 500. platform to provide this capability were in excess The Challenge of $10 million, requiring a full time staff of over 10 skilled technicians (a 5-fold increase in FTE Mounting Cost of Operations and requirements simply to administer their current Lack of Hybrid IT Support. product) and the need to support the multiple integrations needed to make the different parts of All activities at Kellogg Company are focused on the current platform work together. one primary objective: delivering the best quality end products to consumers. In line with this motto, The Solution the Kellogg IT department was seeking ways they could focus on competitive differentiators they Moving from A Legacy Based Framework Tool to deliver to the rest of the business.
    [Show full text]