Kellogg Fortune 500 Cereal Company Uses Sciencelogic to Monitor Hybrid Cloud Deployment
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Kellogg Company 2012 Annual Report
® Kellogg Company 2012 Annual Report ™ Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple JacksCONTENTS Gardenburger Famous Amos Pringles Rice Letter to Shareowners 01 KrispiesOur Strategy Kashi Cheez-It03 Club Frosted Mini Wheats Pringles 04 Our People 06 Mother’sOur Innovations Krave Keebler11 Corn Pops Pop Tarts Financial Highlights 12 Our Brands 14 SpecialLeadership K Town House15 Eggo Carr’s Frosted Flakes Financials/Form 10-K All-BranBrands and Trademarks Fudge Stripes01 Crunchy Nut Chips Deluxe Selected Financial Data 14 FiberManagement’s Plus Discussion Be & Analysis Natural 15 Mini Max Zucaritas Froot Financial Statements 30 Notes to Financial Statements 35 LoopsShareowner Tresor Information MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus2 Be NaturalKellogg Company 2012 Annual Mini Report MaxMOVING FORWARD. -
Effects of Exposure to Advertisements in Early Childhood That Persist Into
How Exposure to Advertising in Childhood Can Create Biased Product Evaluations That Persist into Adulthood Paul M. Connell, Stony Brook University Merrie Brucks, The University of Arizona Jesper H. Nielsen, The University of Arizona Marketing vs. Advertising • According to the American Marketing Association (AMA), advertising is one of several marketing functions. • Definitions from AMA’s website (https://www.ama.org/resources/Pages/Dictionary.aspx): ▫ Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (emphasis added). ▫ Advertising The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas (emphasis added). Genesis of Project • Observation: American university students eat a lot of pre- sweetened cereal, even though those ads are targeted to very young children. • Question: Might there be some long-lasting effects from the ads they saw as children? • How might that happen? Age of Acquisition Effects on Memory Brand names and category associations learned early in life are recognized more quickly and accurately than those acquired later in life. (Ellis, Holmes, and Wright 2009) • Early acquired concepts are more firmly embedded in semantic memory than are later acquired concepts. (Steyvers and Tenenbaum 2005) • Early acquired concepts shape neural networks into an efficient form for representing them, resisting attempts at reconfiguration by later-learned concepts. -
Kellogg's® Eggo® Bites® Mini Waffles Maple
11/19/2018 Print View - https://www.kelloggsspecialtychannels.com/Home/ProductPrint/32006/ Kellogg's® Eggo® Bites® Mini Waffles Maple Maple flavored waffles. Product Type Allergen Information Waffles CONTAINS WHEAT, EGG, SOY AND MILK INGREDIENTS. Product Category UPC Code 3800092315 Dietary Exchange Per Serving 2 Carbohydrates, 1 Fat Servings/Case 72 ct Kosher Status Kosher Dairy Sizes 2.65 oz Grain Ounce Equivalents 2 Format Date Printed: 11/19/2018 Bulk Shelf Life 365 days (12 months) Gross Weight 14.98 Country of Origin Distributed in USA https://www.kelloggsspecialtychannels.com/Home/ProductPrint/32006/ 1/1 August 13, 2018 TO: Our Valued US Customer SUBJECT: Grain Ounce Equivalencies of Kellogg’s® Specialty Channels Products Thank you for your interest in using our US products as part of your National School Lunch and School Breakfast Programs. The attached table outlines the ounce equivalents (oz eq) of grain for a variety of our products according to the Nutrition Standards in the National School Lunch and School Breakfast Programs published by the US Department of Agriculture (USDA) in the Federal Register on January 26, 2012 and USDA Policy Memo SP 30-2012. In the USDA Policy Memo SP 30-2012, Grain Requirements for the National School Lunch Program and School Breakfast Program, dated April 26, 2012, a product must either use the crediting equivalency of 16 grams of creditable (whole and/or enriched) grains per oz eq OR fulfill the weight requirement listed in Exhibit A: School Lunch and Breakfast - Whole Grain-Rich Ounce Equivalency (Oz Eq) Requirements For School Meal Programs. All Kellogg's® brands listed in the attached table, with the exception of the Cereal Category, are eligible within the program, using the standard of 16 grams of creditable grains to equal 1 oz eq of grain. -
Teaching Case ______Journal of Applied Case Research Sponsored by the Southwest Case Research Association
Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association Kellogg’s Healthier Cereals: An Ethical Dilemma? Thomas D. Tolleson Texas Wesleyan University The genesis of this case was the result of a class project. The author would like to thank Marco Guzman, Matty Horton, Shayla Impson, Chris Taylor and Courtney Williams for their contributions to this case. © Journal of Applied Case Research Accepted: December 2007 INTRODUCTION Vicki thought of herself as a good mother. She planned her grocery purchases and attempted to provide nutritional food for her husband and son. Her three-year-old son, Chaden, was a “picky” eater, so finding healthy foods that he would eat was a challenge, especially at breakfast. About the only food that Chaden would eat for breakfast was cereal. He was particularly fond of Kellogg’s Frosty Flakes and thought “Tony the Tiger” was super. She had even made Chaden a “Tony the Tiger” costume for Halloween. Vicki could usually get Chaden to eat breakfast when she said that “Tony the Tiger” was proud of him for eating a bowl of Frosty Flakes and milk. Vicki was concerned, however, with the sugar content of Frosty Flakes. She had recently returned to school to pursue a degree in early childhood education and had researched the impact of sugar on children’s health, especially childhood obesity. She was relieved when Kellogg’s introduced a low-sugar version of its Frosty Flakes. Vicki was pleased that Chaden’s favorite cereal was now a healthy choice. Or was it? KELLOGG’S The Beginning During the late 1800’s and early 1900’s, two brothers, Dr. -
Cereal List Arranged Numerically Generic Default=***** Note: ### Following Codenumber Signifies That Cereal Was Not Updated in 2001, Please Choose Another Code
Cereal List arranged numerically generic default=***** Note: ### following codenumber signifies that cereal was not updated in 2001, please choose another code COMPLETE CEREAL LIST 000 ***None 000 ***Rarely 000 ***Seldom 001 All Bran (Kellogg's) 001 Kellogg's All Bran 002 ### Alpen 003 ### Alpha-Bits (Post) 003 ### Post Alpha-Bits 004 ### Apple Jacks (Kellogg's) 004 ### Kellogg's Apple Jacks 005 All Bran Bran Buds (Kellogg's) 005 Bran Buds 005 Kellogg's All Bran Bran Buds 006 Bran 006 Bran Cereal 007 100% Bran Cereal (Nabisco/Post) 007 Post 100% Bran Cereal 009 Bran Flakes 009 Complete Wheat Bran Flakes (Kellogg's)*** 009 Fiber, High 009 High Fiber 009 Kellogg's Complete Wheat Bran Flakes 011 Cap'n Crunch (Quaker) 011 Quaker Cap'n Crunch 012 ### Cap'n Crunch Crunchberries (Quaker) 012 ### Crunch Berries 012 ### Quaker Cap'n Crunch Crunchberries 013 ### Cap'n Crunch Peanut Butter (Quaker) 013 ### Quaker Cap'n Crunch Peanut Butter 014 Cheerios (General Mills) 014 General Mills Cheerios 014 Toasted Oats 015 Cocoa Krispies (Kellogg's) 015 Kellogg's Cocoa Krispies 015 Krispies, Cocoa 016 ### Cocoa Pebbles (Post) 016 ### Pebbles, Cocoa 016 ### Post Cocoa Pebbles 017 Cocoa Puffs (General Mills) 017 General Mills Cocoa Puffs 017 Puffs, Cocoa 019 Chex, Corn (General Mills) 019 Corn Chex (Ralston Purina/General Mills) 019 General Mills Corn Chex 020 Corn Flakes (Kellogg's)*** 020 Kellogg's Corn Flakes 022 Corn Total (General Mills) 022 General Mills Total Corn Flakes 022 Total Corn Flakes (General Mills) 023 ### Corn Flakes, Country (General Mills) -
Brand Nutrition
Ranking Table 1 Brand Nutrition Ranking by overall nutritional quality (Nutrition Profile Index [NPI] score) in 2012 Includes nutrition information for child and family brands as of May 15, 2009 and May 1, 2012* Average NPI score 2012 nutrition NPI Sugar # of score content Rank Company Brand varieties 2012 2009 range range (%) Best 1 Kellogg Mini-Wheats 11 73 71 54-82 0-22 2 Kashi Golden Goodness 1 72 - 72 13 3 General Mills Cheerios (regular) 1 70 58 70 4 4 Cascadian Farm Purely O’s 1 58 46 58 3 4 (tie) Quaker Life Crunchtime 2 58 - 58 19-22 6 Barbara’s Bakery Puffins 6 58 52 46-68 19-20 Puffins Puffs (formerly 7 Barbara’s Bakery Organic Wild Puffs) 2 56 58 54-58 23 Kashi Squares (formerly 8 Kashi Honey Sunshine) 2 55 56 54-56 20-23 9 General Mills Kix 3 54 51 52-56 10-21 9 (tie) Cascadian Farm Chocolate O’s 1 54 - 54 29 11 Annie’s Bunnies 5 53 50 50-64 7-28 12 Quaker Life 3 53 53 52-54 19-25 13 General Mills Dora the Explorer 1 52 50 52 22 13 (tie) Cascadian Farm Clifford Crunch 1 52 54 52 27 15 Nature’s Path Envirokidz Organic 5 51 52 44-54 23-40 16 Post Raisin Bran 1 50 48 50 32 16 (tie) Cascadian Farm Cinnamon Crunch 1 50 50 50 30 16 (tie) Cascadian Farm Honey Nut O’s 1 50 44 50 23 16 (tie) Cascadian Farm Fruitful O’s 1 50 - 50 29 16 (tie) Kellogg Corn Pops 1 50 33 50 31 Shredded Oats - 16 (tie) Barbara’s Bakery Cinnamon Crunch 1 50 50 50 27 22 General Mills Chex 7 49 45 44-56 7-33 Cheerios (except regular 23 General Mills and Honey Nut) 8 48 46 46-52 28-33 23 (tie) Kellogg Honey Smacks 1 48 46 48 56 25 General Mills -
Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisl E ?
Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisl e ? October 2011 e following staff members helped research, write, edit, and support this report and scorecard: Charlotte Vallaeys, Director of Farm and Food Policy, principal author Mark Kastel, Senior Farm Policy Analyst Will Fantle, Research Director Lynn Buske, Research Assistant e following provided professional assistance: Michana Buchman, copyediting Jeremy Vossman, Papertree Design, www.papertreedesign.com, scorecard layout and web design e Cornucopia Institute is dedicated to the fight for economic justice for the family-scale farming community. rough research, advocacy, and economic development, our goal is to empower farmers both politically and through marketplace initiatives. e Cornucopia Institute P.O. Box 126 Cornucopia, WI 54827 608-625-2042 voice 866-861-2214 fax [email protected] www.cornucopia.org Cover photo: iStockphoto.com 2 Contents Acknowledgments . 4 Executive Summary . 5 Section I: Legal Difference between Organic and “Natural” Labels . 8 Section II: Company Definitions of “Natural” . 9 Section III: Polls Show Consumer Confusion . 10 Chart: Meaning of “natural” and organic . 10 Chart: Most desirable eco-friendly product label claim . 10 Chart: Consumers value the term “natural” over organic . 10 Section IV: Companies’ Marketing Techniques Intentionally Blur Line Between Natural and Organic . 11 Box: Rapid growth of natural foods industry . 13 Box: Beware the granola in the green boxes . 13 Section V: Company Profiles — Who Is Behind the Brands? . 14 Chart: From organic to “natural” . 17 Section VI: Price Comparisons . 18 Chart: Multigrain flakes price comparison . 19 Chart: Raisin bran price comparison . -
Los Pasos Para Lograr La Paz Son
CLASSIC COMMERCIALS OF THE FIFTIES AND SIXTIES CLASSIC TV COMMERCIALS OF THE FIFTIES & SIXTIES Vol. 21 Including Betty Crocker Rice with Valencia Sauce, Volkswagen in the snow, Goodyear, Van Heusen Suits, Aunt Jemima, Great Western Savings, Country Club Malt Liquor, Frosted Flakes with Adam West, Cheerios, Chrysler, Mennen High Sierra Concentrate, Ever Sweet Orange Juice... Dupont Anti-Icer, Century Corning Wear (famous bull in a china shop scene), Loading a Kodak Insta-Matic while sky diving, Quilted Kaiser Foil (sponge test), Milkbone flavor snack, Allerest Time Capsule, American Library Association, Series of Ford spots with Bill McCutcheon and McLean Stevenson... Coke by the beach, Jamaica Tourism, BOAC, Dodge with old lady racing car, Cracker Jacks, 1964 Chevy (Mt. Eiger), Series of Buster Keaton spots with Speedy Alka Seltzer, Fly the Friendly Skies with United, Easter, Speak Easy, Zales Jewelry Store, Whirlpool Salesman, Toni Hair Coloring, Kodak Insta-Matic yesterday... Ban Roll-On, Excedrin Headache #1,040 with Charles Nelson Reilly, Paul Ford for Chevy trucks, Kelloggs Corn Flakes, Hertz, Sun Sweet Pitted Prunes, Alka Seltzer with Gene Wilder, Luden's Cough Drops, CBS News, Gulf Bug Spray, Hertz Survival Manual, Diet Pepsi, Chemical New York on the spot loan, State Farm Insurance, Bold Detergent and more of course. CLASSIC TV COMMERCIALS OF THE FIFTIES & SIXTIES Vol. 22 Gas Ranger, $1.98 Parker Touch Pen II, Volkswagen, PG & E new clothes dryer, Goodyear, Union Carbide, Pizza Roll, 1956 Westinghouse dishwasher, Spud Cigarettes, Sunset repair and appliance stores, USS Glacier visits the North Pole with the help of Westinghouse, Westinghouse motors, Alka-Seltzer, Speedy Alka-Seltzer, Colgate, Halo, Robin Hood Wildroot, Dragon Wildroot, Bill Beard, Charlie and Gilda for Wildroot.. -
Participating Products
PARTICIPATING PRODUCTS Look for this on the package Print this list or view it on your phone for an easy reminder while you’re shopping. Sam's Club and BJ's Wholesale Club Shoppers: scroll down for your participating products lists. Cheez-It® Original Caddy Pack (12 oz. & 20 oz.) Cheez-It® Variety Caddy Pack (12.1 oz.) Keebler® Cheese & Peanut Butter Cracker Packs (11 oz.) Keebler® Chips Deluxe® Rainbow with M&Ms Cookies (11.3 oz.) Keebler® Club® Cheddar Crackers (8.8 oz.) Keebler® Club® Minis Crackers (11 oz.) Keebler® Club® Multi- Grain Crackers (12.7 oz.) Keebler® Club® Original Crackers (12.5 oz. & 13.7) Keebler® Club® Peanut Butter Crackers (8.8 oz.) Keebler® Coconut Dreams™ (8.5 oz.) Keebler® Chips Deluxe® Original cookies (12.6 oz.) Keebler® Cookies Variety Caddy Pack (12 oz. & 12.2 oz.) Keebler® Fudge Stripes™ Cookies 11.5 oz. Keebler® Fudge Stripes™ Minis Caddy Pack (12 oz.) Kellogg’s Corn Flakes® Cereal (12 o., 18 oz. & 24 oz.) Kellogg’s Frosted Flakes® Cereal (10.5 oz., 15 oz., 19 oz., 24 oz. & 48 oz.) Kellogg’s Krave™ Chocolate Cereal (11.4 oz.) Kellogg’s Krave™ Double Chocolate Cereal (11 oz.) Kellogg’s Raisin Bran Crunch® Cereal (18.2 oz. & 24.8 oz.) Kellogg’s Raisin Bran® Cereal (18.7 oz. & 23.5 oz.) Kellogg’s® Apple Jacks® Cereal (8.7 oz., 12.2 oz., 17 oz. & 19.4 oz.) Kellogg’s® Chocolate Frosted Flakes™ Cereal (13.2 oz.) Kellogg’s® Cinnamon Frosted Flakes™ Cereal (13.6 oz.) Kellogg’s® Cocoa Krispies® Cereal (11 oz. -
Since 1925, Five Companies Have Been Producing Raisin Bran Cereal
Since 1925, Five Companies Have Been Producing Raisin Bran Cereal. National Raisin Bran Cereal Day on November 15th pours a bowl of one of the countries’ go-to cereals. Made from toasted oat or wheat flakes with plump raisins added, these cereals have been a staple in many American breakfasts for generations. Since 1925, a variety of companies have been producing raisin bran cereal. Those companies include Kellogg’s Raisin Bran, General Mills, Total Raisin Bran, U.S. Mills, and Ralcorp’s Post Raisin Bran. However, the first was U.S. Mills. In 1925, Skinner’s Manufacturing Company based out of Omaha, Nebraska introduced the United States to Skinner’s Raisin Bran. Other bran cereals existed. However, Skinner’s debuted the first with raisins included. Raisin bran is a good source of dietary fiber. For several years, Skinner’s held the exclusive right to the name “raisin bran” but that didn’t stop others from making their own. Skinner’s Manufacturing Co. had been in business since 1918. And as the country’s largest producer of macaroni, they weren’t going to let that go without a fight. They took their trademark to court. Despite being first and trademarking the name, Skinner’s lost on the grounds that the words “raisin bran” are merely ingredients. The first cold breakfast cereal, Granula, was invented in the United States in 1863 by James Caleb Jackson, operator of Our Home on the Hillside which was later replaced by the Jackson Sanatorium in Dansville, New York. Twenty-six percent of Americans snack on cereal during the day; 61 percent of that group is women. -
Cereal Bracket
Round of 64 Round of 32 Sweet 16 Elite Eight Final Four Championship Championship Final Four Elite Eight Sweet 16 Round of 32 Round of 64 1 Cinnamon Toast Crunch 51 Frosted Flakes 49 1 Cinnamon Toast Crunch 30 Frosted Flakes 40 16 Blueberry Cheerios 2 Dippin Dots Cereal 4 16 Cinnamon Toast Crunch 24 Frosted Flakes 24 8 Frosted Mini Wheats 42 Kix 34 8 Frosted Mini Wheats 16 Kix 6 9 Alpha-Bits 2 Chocolate Peanut Butter Cheerios 6 9 Cinnamon Toast Crunch 19 Frosted Flakes 33 5 Cheerios 47 Golden Grahams 47 5 Cheerios 23 Golden Grahams 24 12 Bran Flakes 6 Franken Berry 6 12 Cheerios 12 Golden Grahams 12 4 Cocoa Pebbles 35 Fruity Pebbles 39 4 Cocoa Pebbles 22 Fruity Pebbles 22 13 Honey Smacks 18 Kashi Go Lean 14 13 Cinnamon Region Froot Loops 31 Frosted Flakes 28 Sugar Region 6 Count Chocula 30 Corn Pops 41 6 Count Chocula 24 Corn Pops 18 11 Special K Red Berries 23 PB Chex 12 11 Count Chocula 3 Apple Jacks 21 3 Waffle Crisp 42 Apple Jacks 42 3 Waffle Crisp 21 Apple Jacks 27 14 Nilla Cereal 11 Krave 10 14 Froot Loops 27 Apple Jacks 13 7 Raisin Bran 37 Rice Crispy Treats 33 7 Raisin Bran 18 Rice Krispy Treats 26 10 Chocolate Chex 15 Captain Peanut Butter Crunch 20 10 Froot Loops 33 Froot Loops 24 Rice Krispy Treats 15 2 Froot Loops 50 Honey Comb 46 2 Froot Loops 28 Honey Combs 19 15 Twinkies Cereal 3 Donettes Cereal 7 15 1 Lucky Charms 49 Froot Loops Honey Nut Cheerios 48 1 Lucky Charms 37 Champion Honey Nut Cheerios 35 16 Sour Patch Kids Cereal 4 Grape-Nuts 5 16 Lucky Charms 34 Honey Nut Cheerios 23 8 Special K 25 Honey Nut Cheerios 22 Rice -
CEREAL MASCOTS the Stories Behind Your Favorite
The stories behind your favorite TONY THE TIGER Cereal: FROSTED FLAKES In the 1950s, the Kellogg Company wanted an animal to advertise its new Sugar Frosted Flakes. They needed it to appeal to kids while reas- suring moms that it was OK to let their kids eat a sugared cereal for CEREAL breakfast. An agnecy came up with four choices, and Kellogg finally settled with Tony the Tiger. The tiger concept was so successful that Kellogg’s sued Exxon Mobile MASCOTS for their use of a tiger in their advertisements. Here are the stories behind the characters "THEY'RE that successfully motivated us to beg our GRRRRREAT!" If Tony’s singing voice parents to purchase their sugary products. sounds familiar it’s Sources: mentalfloss.com, thrillist.com, kelloggs.com, generalmills.com because his voice actor Thurl Ravenscroft also sang “You’re a mean ORIGINAL one Mr. Grinch” for the TAGLINE Grinch cartoon. “I’m a rabbit and rabbits are supposed THE RABBIT to like carrots. But Cereal: TRIX I hate carrots. Before he was animated, the I like Trix.” Trix rabbit was a hand pup- THE FOUR CHOICES pet. By 1976, General Mills was The Leo Burnett advertising agency came worried it was sending the wrong message to kids by having the rab- up with four different choices for the cereal: bit always fall short of his aspira- Tony the Tiger, Katy the Kangaroo, Elmo the tion. They decided to let the kids Elephant and Newt the Gnu. vote whether the rabbit should get a bowl. The Rabbit’s campaign was so successful that more than 99 per- HORATIO CRUNCH CURRENT cent kids voted to let the rabbit have Cereal: CAP'N CRUNCH TAGLINE a bowl.