Cereal Bracket

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Round of 64 Round of 32 Sweet 16 Elite Eight Final Four Championship Championship Final Four Elite Eight Sweet 16 Round of 32 Round of 64 1 Cinnamon Toast Crunch 51 Frosted Flakes 49 1 Cinnamon Toast Crunch 30 Frosted Flakes 40 16 Blueberry Cheerios 2 Dippin Dots Cereal 4 16 Cinnamon Toast Crunch 24 Frosted Flakes 24 8 Frosted Mini Wheats 42 Kix 34 8 Frosted Mini Wheats 16 Kix 6 9 Alpha-Bits 2 Chocolate Peanut Butter Cheerios 6 9 Cinnamon Toast Crunch 19 Frosted Flakes 33 5 Cheerios 47 Golden Grahams 47 5 Cheerios 23 Golden Grahams 24 12 Bran Flakes 6 Franken Berry 6 12 Cheerios 12 Golden Grahams 12 4 Cocoa Pebbles 35 Fruity Pebbles 39 4 Cocoa Pebbles 22 Fruity Pebbles 22 13 Honey Smacks 18 Kashi Go Lean 14 13 Cinnamon Region Froot Loops 31 Frosted Flakes 28 Sugar Region 6 Count Chocula 30 Corn Pops 41 6 Count Chocula 24 Corn Pops 18 11 Special K Red Berries 23 PB Chex 12 11 Count Chocula 3 Apple Jacks 21 3 Waffle Crisp 42 Apple Jacks 42 3 Waffle Crisp 21 Apple Jacks 27 14 Nilla Cereal 11 Krave 10 14 Froot Loops 27 Apple Jacks 13 7 Raisin Bran 37 Rice Crispy Treats 33 7 Raisin Bran 18 Rice Krispy Treats 26 10 Chocolate Chex 15 Captain Peanut Butter Crunch 20 10 Froot Loops 33 Froot Loops 24 Rice Krispy Treats 15 2 Froot Loops 50 Honey Comb 46 2 Froot Loops 28 Honey Combs 19 15 Twinkies Cereal 3 Donettes Cereal 7 15 1 Lucky Charms 49 Froot Loops Honey Nut Cheerios 48 1 Lucky Charms 37 Champion Honey Nut Cheerios 35 16 Sour Patch Kids Cereal 4 Grape-Nuts 5 16 Lucky Charms 34 Honey Nut Cheerios 23 8 Special K 25 Honey Nut Cheerios 22 Rice Krispies 31 8 Cinnamon Chex 9 Rice Krispies 11 9 Cinnamon Chex 28 Honey Bunches of Oats 22 9 Lucky Charms 36 Honey Nut Cheerios 26 5 Boo Berry 12 Oreo O's 27 5 Chocolate Frosted Flakes 22 Oreo O's 14 12 Chocolate Frosted Flakes 41 Golden Crisp 26 12 Reese's Puffs 2 Captain Crunch 13 4 Reese's Puffs 43 Captain Crunch 38 4 Reese's Puffs 27 Captain Crunch 31 13 Eggo Cereal 10 Rice Chex 15 13 Marshmallow Region Lucky Charms 26 Honey Nut Cheerios 29 Honey Region 6 Wheaties 27 Trix 36 6 Wheaties 14 Trix 18 11 Peanut Butter Toast Crunch 25 Chips Ahoy Cereal 17 11 Cookie Crisp 21 Cocoa Puffs 22 3 Cookie Crisp 38 Cocoa Puffs 42 3 Cookie Crisp 31 Cocoa Puffs 27 14 Corn Chex 14 Apple Cinanmon Cheerios 11 14 Cookie Crisp 10 Coco Puffs 20 7 S'Mores Cereal 29 Life 28 7 S'Mores Cereal 21 Life 26 10 Corn Flakes 24 Cocoa Krispies 25 10 Captain Crunch Berries 15 Life 14 2 Captain Crunch Berries 41 French Toast Crunch 51 2 Captain Crunch Berries 25 French Toast Crunch 19 15 Nutter Butter Cereal 12 Drumstick Cearal 2 15.

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Perfect Parfait Recipes
the perfect mix Everything you want in the perfect parfait! of ease and versatility! Quick & Easy Preparation - Versatility – Kid Appeal – Great Nutrition perfect parfait recipes Nature Valley® Peach Parfait – 2 Sassy Carrot dip with Vegetables – 7 New England Fruit Parfait – 3 Crazy Blue Crunch Parfait – 8 Grape Escape Parfait – 4 Pilgrim Parfait – 9 Fruit Rainbow Parfait – 5 Berry Berry Parfait – 10 American All-Star Parfait – 6 Cocoa PuffS® Parfait – 11 Meal Component Key M/MA = Meat/Meat Alternate G= Grain V =Veggie F = Fruit Foodservice Logo File: 10GM158 Date: 5/17/10 Temp: 76° Orbit: 1.16, 1.17, 1.18 le released 1.19 Nature Valley® Peach parfait INGREDIENTS INSTRUCTIONS 1 MA Yoplait® ParfaitPro™ 1. Place peaches in the bottom of a plastic tumbler. Lowfat Vanilla Yogurt 2. Place blueberries on top of the peaches. 1 G Nature Valley® 3. Pipe Yoplait® yogurt over the fruit. Parfait Granola 4. Serve topped with Nature Valley® Parfait Granola. .5 F Diced Peaches TIPS .5 F Blueberries • Substitute other on-hand USDA fruits to make this classic parfait. • Substitute a variety of General Mills bowlpak cereals for the Nature Valley® Parfait Granola. • Make this classic parfait a signature item in your cafeteria by offering it daily for breakfast or lunch. • Use fresh or frozen fruit. 2 Foodservice Logo File: 10GM158 Date: 5/17/10 Temp: 76° Orbit: 1.16, 1.17, 1.18 le released 1.19 New England Fruit parfait INGREDIENTS INSTRUCTIONS 1 MA Yoplait® ParfaitPro™ 1. Pipe Yoplait® yogurt in the bottom of a plastic tumbler. Lowfat Vanilla Yogurt 2.
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Clip Box Tops–Earn Cash for Our School!
Clip Box Tops–earn cash for our school! Earn cash for our school every time you shop for groceries. Clip Box Tops from hundreds of your favorite products.* Each Box Top is worth 10¢ to our school—and that adds up fast! CEREAL Disney’s® Mickey Mouse Clubhouse Berry Crunch Caribou Coee® Bars Ziploc® Brand Twist ‘n Loc® Containers Cheerios ® Disney’s® Princess Fairytale Flakes Chex Mix® Snack Mix Ziploc® Brand Big Bags Apple Cinnamon Cheerios ® Curves™ Cereal & Bars Chex Mix® for Kids Ziploc® Brand Expandable Bottom Bags Honey Nut Cheerios ® Pop•Secret® Microwave Popcorn Ziploc® Brand Treat Bags Frosted Cheerios ® REFRIGERATED/DAIRY Nature Valley® Crunchy Granola Bars Saran™ Premium Wrap MultiGrain Cheerios ® Pillsbury® Grands! ® Biscuits Nature Valley® Chewy Trail Mix Bars Saran™ Cling Plus® Wrap Team Cheerios ® Pillsbury® Grands! ® Sweet Rolls Nature Valley® Chewy Granola Bars with Yogurt Berry Burst Cheerios ® Pillsbury® Crescent Rolls Nature Valley® Sweet & Salty Nut Granola Bars PAPER PRODUCTS Fruity Cheerios ® Pillsbury® Cookie Dough Nature Valley® Healthy Heart Chewy Granola Bars COTTONELLE® Bath Tissue Yogurt Burst Cheerios® Pillsbury® Flaky Cinnamon Twists Cascadian Farm® Granola Bars COTTONELLE® Bath Tissue with Aloe & E Cheerios Crunch™ Pillsbury® Ready To Bake! ™ Cookies Curves® Snack Bars COTTONELLE® Bath Tissue Ultra Wheaties ® Pillsbury® Sweet Rolls Mini Fruit Roll-Ups® Fruit Flavored Snacks COTTONELLE FRESH® Flushable Moist Wipes Rice Chex ® Pillsbury® Simply Bake® Bars Fruit Roll-Ups® Crazy Pix™ Fruit Flavored Snacks COTTONELLE®
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Pop-Up Grocery Stores Hospital Implementation Guide Concept Overview
Pop-Up Grocery Stores Hospital Implementation Guide Concept Overview Context: • Many hospitals are limiting or closing their communal cafeteria offerings as protocol to face coronavirus • Doctors, nurses and other hospital staff may find their supermarkets are out of basic necessities when they are able to shop for their families after their hospital shifts • Hospitals still have access to a wide range of items from their foodservice distributors Solution: • Hospitals can convert their unused cafeteria space into temporary, pop-up grocery stores for staff • Stock the shelves with the products you already buy and make simple adjustments to tailor the offering to a grocery setting • See our General Mills category management recommendation in the following slides to bring this concept to life in your hospital, using the products you have on hand to serve the caregivers throughout your hospital Category Management Best Practices • Prioritize “Everyday Essentials” • Milk, Eggs, Cheese, Produce, Paper Products, Meat, Cereal, Bread/Baked Goods Category Reach (Based on Household Penetration & Purchase Frequency) • Consider “Family Entertainment” Options: Targeted Essentials Occasional Essentials Everyday Essentials Diapers Butter/Margarine Milk RTE Cereal • Microwave popcorn, baking mixes, frosting/icing Wine/Beer Coffee Eggs Bread Baby Food Flour Cheese Sugar/Sweeteners Paper Products Laundry Supplies Fresh Produce HH Cleaners Fresh Meat • As shelf/cooler space allows, bring in additional individually saleable foodservice Targeted Staples Occasional
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The Brands They Love for Cacfp
the brands they love for cacfp More than 70 eligible products for the Child and Adult Care Food Program all with no artificial flavors, no colors from artificial sources, and no high fructose corn syrup! UPC PRODUCT DESCRIPTION UPC PRODUCT DESCRIPTION ON-THE-GO POUCH CEREAL GOLD MEDALTM MIX 100-16000-31529-4 Whole Grain Variety Mun Mix 100-16000-14401-6 25% Less Sugar Cinnamon Toast Crunch™ Cereal On-The-Go Pouch NEW! 100-16000-31527-0 Whole Grain Complete Pancake Mix BOWLPAK CEREAL YOPLAIT PORTABLE YOGURT 100-16000-32262-9 Cheerios™ 100-70470-49295-4 Simply Go-Gurt Strawberry 2 oz 100-16000-38387-3 Cinnamon Chex™ 100-70470-14914-8 Go Big™ Blueberry 4 oz NEW! 100-16000-29444-5 25% Less Sugar Cinnamon Toast Crunch™ 100-70470-47402-8 Go Big™ Strawberry 4 oz 100-16000-33213-0 Corn Chex™ YOPLAIT YOGURT 4OZ 100-16000-11942-7 Kix™ 000-70470-17725-0 Trix™ Raspberry Rainbow 100-16000-32263-6 Multi Grain Cheerios™ 000-70470-17726-7 Trix™ Strawberry Banana Bash 100-16000-31921-6 Rice Chex™ 100-70470-31077-7 Trix™ Triple Cherry CUP CEREAL 000-70470-17729-8 Yoplait Original Strawberry/Strawberry Banana 25% Less Sugar Cinnamon Toast Crunch™ 000-70470-17728-1 Yoplait Original Red Raspberry/Harvest Peach 100-16000-14886-1 2oz Eq. Grain Cereal NEW! YOPLAIT ORIGINAL YOGURT 6OZ 100-16000-14883-0 Cinnamon Chex™ 2oz Eq. Grain Cereal NEW! 100-70470-00302-0 Original Mountain Blueberry BULK CEREAL 100-70470-00303-7 Original Cherry Orchard 100-16000-11977-9 Cheerios™ 100-70470-00323-5 Original French Vanilla 100-16000-13326-3 Corn Chex™ 100-70470-00306-8 Original
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Kellogg Company 2012 Annual Report
® Kellogg Company 2012 Annual Report ™ Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus Be Natural Mini Max Zucaritas Froot Loops Tresor MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple JacksCONTENTS Gardenburger Famous Amos Pringles Rice Letter to Shareowners 01 KrispiesOur Strategy Kashi Cheez-It03 Club Frosted Mini Wheats Pringles 04 Our People 06 Mother’sOur Innovations Krave Keebler11 Corn Pops Pop Tarts Financial Highlights 12 Our Brands 14 SpecialLeadership K Town House15 Eggo Carr’s Frosted Flakes Financials/Form 10-K All-BranBrands and Trademarks Fudge Stripes01 Crunchy Nut Chips Deluxe Selected Financial Data 14 FiberManagement’s Plus Discussion Be & Analysis Natural 15 Mini Max Zucaritas Froot Financial Statements 30 Notes to Financial Statements 35 LoopsShareowner Tresor Information MorningStar Farms Sultana Bran Pop Tarts Corn Flakes Raisin Bran Apple Jacks Gardenburger Famous Amos Pringles Rice Krispies Kashi Cheez-It Club Frosted Mini Wheats Mother’s Krave Keebler Corn Pops Pop Tarts Special K Town House Eggo Carr’s Frosted Flakes All-Bran Fudge Stripes Crunchy Nut Chips Deluxe Fiber Plus2 Be NaturalKellogg Company 2012 Annual Mini Report MaxMOVING FORWARD.
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Traub X Crosswalk Report
Understanding the Unprecedented: Quarantine and its Effects on the American Consumer Overview As the Coronavirus crisis takes its toll on both the psyche and wallets of Americans, we conducted a study to address its impact on the consumer. In our first edition of the Coronavirus Consumer Report we addressed the following questions: 1. How has the Coronavirus and related crisis impacted the ways in which consumers engage in 1 digital content and make purchase decisions? 2. How will these trends shift as the crisis continues and we settle into our “new normal”? The 2 first two weeks of the crisis were a shock to the system. What will the next phase look like from a consumer perspective? 3. Will these trends or some of these trends achieve a level of permanence even after the crisis 3 abates? In order to answer these questions, we partnered with data insights analytics firm, Crosswalk, to analyze the digital data of over 5 million consumers. This edition of the Coronavirus Consumer Report covers the first two weeks of the crisis when Americans went from living what were essentially their normal lives to sheltering at home or a version of it within the span of days. We plan to provide pulse check updates throughout the crisis to see how the trends evolve over time. For this report, Traub and Crosswalk conducted a study of 5.29M consumers who provided self- identified information via social media platforms. We sourced parsed data from digital networks, consumption trends, habits, and language. We then applied our proprietary funnel system to filter the data and assign inferences based on proven correlations between specific data points and demographically known characteristics.
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Cocoa Krispies Cereal
Kellogg Company US 1057943303 - Cocoa Krispies Cereal Make a healthy breakfast that much more satisfying with the taste of real chocolate; Each crispy, crunchy spoonful of this toasted rice cereal is loaded with sweet chocolatey goodness to help bring smiles to busy mornings. Packaged as 96 individual boxes; This sweet cereal is made with real chocolate in every bite; A health... 96 1Container (32g) 130 1g 1% 0.5g 2% 0g 0mg 0% 125mg 5% 28g 10% Packaged as 96 individual boxes; This sweet cereal is made with real chocolate in every bite; A healthy breakfast cereal that's low fat and provides a good source of 7 vitamins and minerals to help start the day off right 0g 0% Place in the breakfast bar, near yogurt, fresh fruit and beverage area; This item is a good fit for Lodging, Hospitals, B&I, Colleges/Universities, Caterers Tasty puffed rice cereal with a toasty, chocolatey twist; Enjoy as part of a complete breakfast or as a sweet anytime snack 12g Includes 96, 1.12oz boxes of convenient, ready to eat cereal; 16.800 IN x 13.500 IN x 13.500 IN 12g 24% 1g 1.6μg 8% Ingredients: Rice, sugar, cocoa processed with alkali, semisweet 0mg 0% chocolate (sugar, chocolate, dextrose), 5.7mg 31% contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or 50mg 1% cottonseed), salt, malt flavor, natural flavor.Vitamins and Minerals: Iron (ferric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12. Dry Brand Manufacturer Product Category Kellogg's Kellogg Company US Cold Cereal MFG # SPC # GTIN Pack Pack Desc.
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Determining Supply Chain Variability at General Mills
Determining Supply Chain Variability at General Mills L to R: Frederick Zhou, Christine England, Teresa Viola, Rajat Bhatia, and Carol German With roots going back to 1856, founded in 1928 and headquartered in Golden Valley, Minnesota, a Minneapolis suburb, General Mills, Inc. is a multinational manufacturer and marketer of branded consumer foods and other packaged goods sold through retail stores in more than 100 countries. The company, which reported 2017 revenue of $15.6 billion, operates approximately 79 food production facilities in a more than The General Mills Tauber team was tasked with a dozen countries, and has approximately 38,000 employees. It determining cumulative effects of common variability manufactures cereals, snacks, yogurt, and other food products under sources on the supply chain performance. such well-known brands as Gold Medal ﬂ our, Annie’s Homegrown, Betty Crocker, Yoplait, Colombo, Totino’s, Pillsbury, Old El Paso, Häagen-Dazs, Nature Valley, Cheerios, Trix, Cocoa Puffs, Wheaties, and Lucky Charms. “These interviews allowed the team members to understand General Mills’ operations with more depth,” said Viola. General Mills supplies major retailers and provides services to its core customers for improving display confi gurations and stocking The Tauber team also created a variability network illustrating cause solutions. The company prides itself on best-in-class customer and effect relationships in the supply chain, and identifi ed key service and continually seeks to improve its service performance. variability sources that affect customer service performance. But over the past three years, variability has increasingly affected “The original project endeavored to establish and quantify linear or customer service performance and cost, while the cumulative nonlinear relationships between variability sources, and intermediate nature of these effects is only partially understood by supply chain and fi nal metrics,” said Viola.
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Participating Products ™
powered by For My School PARTICIPATING PRODUCTS ™ ANNIE’S® Minions Cereal Vanilla Vibe REFRIGERATED & DAIRY Nature Valley™ Oatmeal Baking Mix Nature Valley™ Baked Oat LAND O’LAKES® Butter Squares Cereal Bites Oui® by Yoplait® (4-6oz) Nature Valley™ Biscuits Cheesy Rice Nature Valley™ Granola Pillsbury™ Crescents Nature Valley™ Granola Cups Cookies Crunch Pillsbury™ Grands Protein One™ Bars Crackers Nature Valley™ Oat Clusters Pillsbury™ Cookies Nature Valley™ Snack Mix Fruit Snacks Nature Valley™ Protein Pillsbury™ Pizza and Nature Valley™ Wafers Granola Bars Crunchy Granola Pie Crust Nature Valley™ Packed Bars Graham Snacks Nature Valley™ Protein Yoplait® Go-GURT® and Pillsbury™ Soft Baked Bars Soft Baked ® Mac & Cheese Simply Go-GURT Yogurt Nature Valley™ Toasted ® Pasta Quinoa Rice Yoplait Go-gurt Dunkers WHOLESOME PANTRY Oats Muesli ® Pizza Bagels Yoplait Light & Original Wholesome Pantry Organic Oatmeal Crisp™ Pizza Poppers Fridge Packs (8ct) Peanut Butter Peanut Butter Chocolate ® Popcorn Yoplait Kids Yogurt Wholesome Pantry Organic Blasted Shreds™ Multipack Refrigerated Baked Goods Frozen Fruit Raisin Nut Bran Yoplait® Trix™ Yogurt Wholesome Pantry Organic Rice Pasta Chowder ® Reese’s Puffs Multipack Maple Syrup Rice Shell Pasta Rice Chex™ Yoplait® (4-6oz) Wholesome Pantry Almond Snack Mix Strawberry Toast Crunch™ Yoplait® Smoothie Milk Soup Total™ YQ® by Yoplait® Yogurt Trix™ Wheaties™ SHOPRITE BRAND BAKING ShopRite Frozen Appetizers Betty Crocker™ Baking Mixes FROZEN ShopRite Flexible Straws Betty Crocker™ Frosting Green Giant™
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Fiscal 2018 Annual Report
FISCAL 2018 ANNUAL REPORT Fiscal 2018 Financial Highlights Change In millions, except per share and 52 weeks ended 52 weeks ended on a constant- profit margin data May 27, 2018 May 28, 2017 Change currency basis* Net Sales $ 15,740 $ 15,620 1% Organic Net Sales* Flat Operating Profit $ 2,509 $ 2,566 (2%) Total Segment Operating Profit* $ 2,792 $ 2,953 (5%) (6%) Operating Profit Margin 15.9% 16.4% -50 basis points Adjusted Operating Profit Margin* 17.2% 18.1% -90 basis points Net Earnings Attributable to General Mills $ 2,131 $ 1,658 29% Diluted Earnings per Share (EPS) $ 3.64 $ 2.77 31% Adjusted Diluted EPS, Excluding Certain $ 3.11 $ 3.08 1% Flat Items Affecting Comparability* Average Diluted Shares Outstanding 586 598 (2%) Dividends per Share $ 1.96 $ 1.92 2% Net Sales Total Segment Adjusted Diluted Free Cash Flow* Dollars in millions Operating Profit* Earnings per Share* Dollars in millions Dollars in millions Dollars $3.11 $3,154 $17,910 $2,218 $17,630 $3,035 $3,000 $3.08 $2,953 $16,563 $2,035 $2,792 $1,959 $15,740 $15,620 $1,936 $1,731 $2.92 $2.86 $2.82 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 *See page 45 of form 10-K herein for discussion of non-GAAP measures. Fiscal 2018 Net Sales $15.7 Billion Total Company Net Sales by Product Platform Total Company Net Sales by Reporting Segment Our portfolio is focused on five global growth In fiscal 2018, we reported net sales in four platforms.
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Kellogg's® Eggo® Bites® Mini Waffles Maple
11/19/2018 Print View - https://www.kelloggsspecialtychannels.com/Home/ProductPrint/32006/ Kellogg's® Eggo® Bites® Mini Waffles Maple Maple flavored waffles. Product Type Allergen Information Waffles CONTAINS WHEAT, EGG, SOY AND MILK INGREDIENTS. Product Category UPC Code 3800092315 Dietary Exchange Per Serving 2 Carbohydrates, 1 Fat Servings/Case 72 ct Kosher Status Kosher Dairy Sizes 2.65 oz Grain Ounce Equivalents 2 Format Date Printed: 11/19/2018 Bulk Shelf Life 365 days (12 months) Gross Weight 14.98 Country of Origin Distributed in USA https://www.kelloggsspecialtychannels.com/Home/ProductPrint/32006/ 1/1 August 13, 2018 TO: Our Valued US Customer SUBJECT: Grain Ounce Equivalencies of Kellogg’s® Specialty Channels Products Thank you for your interest in using our US products as part of your National School Lunch and School Breakfast Programs. The attached table outlines the ounce equivalents (oz eq) of grain for a variety of our products according to the Nutrition Standards in the National School Lunch and School Breakfast Programs published by the US Department of Agriculture (USDA) in the Federal Register on January 26, 2012 and USDA Policy Memo SP 30-2012. In the USDA Policy Memo SP 30-2012, Grain Requirements for the National School Lunch Program and School Breakfast Program, dated April 26, 2012, a product must either use the crediting equivalency of 16 grams of creditable (whole and/or enriched) grains per oz eq OR fulfill the weight requirement listed in Exhibit A: School Lunch and Breakfast - Whole Grain-Rich Ounce Equivalency (Oz Eq) Requirements For School Meal Programs. All Kellogg's® brands listed in the attached table, with the exception of the Cereal Category, are eligible within the program, using the standard of 16 grams of creditable grains to equal 1 oz eq of grain.
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Fourth Edition Crosswalk
Understanding the Unprecedented: Quarantine and its Effects on the American Consumer Fourth Edition: Cautious Reemergence Overview Over the past two months, we have studied how consumers have reacted and adapted to the peaks and valleys of the Coronavirus crisis. In our first edition, we analyzed the impact of the “panic phase” (3/15 – 3/28) on the mindshare and wallet share of the consumer. In the second edition (3/29 – 4/11), we checked in on that consumer to see how their behavior had evolved as they moved from the “panic phase” to the “enrichment phase”. In our third edition (4/12 – 5/2), we looked at how consumers adapted to the situation while also thinking about what comes next. In our final edition, we look back at the past two months of the crisis to help inform how consumers will reemerge as the country reopens. In the final edition of the report, we continue to address the following questions: 1. How has the Coronavirus and related crisis impacted the ways in which consumers engage in 1 digital content and make purchase decisions? 2. How will these trends shift as the crisis continues and we settle into our “new normal”? What will 2 the next phase look like from a consumer perspective? 3. Will these trends, or some of these trends, achieve a level of permanence even after the crisis 3 abates? This edition of the Coronavirus Consumer Report covers the fourth phase of the crisis (May 3rd - May 15th ). For this report, Traub and Crosswalk conducted a study of 5.29M consumers who provided self-identified information via social media platforms.
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