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Our Vision Leading Brands Responsible Business Leadership

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Our Vision Leading Brands Responsible Business Leadership With 2012 sales of $14.2 billion, Kellogg Company is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our Vision Our Purpose To enrich and delight the world through Nourishing families so they can flourish foods and brands that matter and thrive Leading Brands Kellogg offers consumers more than 1,600 products produced in 18 countries and marketed inmore than 180 countries around the world. Our well-loved brands include those below and many more. Responsible Business Leadership Driven by our K Values™, we deliver solid business results while holding ourselves to high expectations. K Values Our Kellogg values, known as K Values, are the heart of who we are, what we believe and what unites our diverse team. They reflect our belief that how we conduct our business and treat one another is equally as important as what we achieve. Our K Values include: • We act with integrity and show respect • We have the humility and hunger to learn • We are all accountable • We strive for simplicity • We are passionate about our business, • We love success our brands and our foods | Page 1 of 5 Corporate Responsibility Corporate Responsibility is part of our essence, instilled more than a century ago by our company’s founder, W.K. Kellogg. Our approach, progress and future direction are addressed annually in our global Corporate Responsibility Report. The 2012 Report, “Better Days, Brighter Tomorrows,” discusses our progress in four key areas: Marketplace, Workplace, Environment and Community. The Corporate Responsibility Report is available at www.kelloggcompany.com. Diversity & Inclusion We believe diversity and inclusion are essential to living our K Values, achieving our business goals and building a stronger company. We are committed to a workforce that reflects the diversity of our consumers and an environment where all employees are included and respected. In 2013, Kellogg was honored to be named a Top Company for Diversity by DiversityInc for the second year in a row and a Best Place to Work for LGBT Equality by the Human Rights Campaign for the third consecutive year. For more information, please visit www.kelloggdiversityandinclusion.com. Company Awards • World’s Most Reputable Companies - Forbes Magazine (2013) • World’s Most Ethical Companies List – Ethisphere (2013) • World’s Most Admired Companies List – Fortune Magazine (2013) • Global Green Ranking – Newsweek Magazine (2012) • World’s 100 Most Powerful Brands – Forbes Magazine (2012) • Best 100 Global Brands – Interbrand consultancy (2012) • World’s 100 Most Innovative Companies – Forbes Magazine (2012) Foods that Delight From our kitchen to yours, we take pride in making nutritious, enjoyable foods that are sourced, produced and marketed responsibly. Nutrition Good nutrition and simple grains lie at the heart of our company, our foods and our heritage. A true visionary, W.K. Kellogg aspired to make “quality products for a healthier world.” More than a century later, we continue to provide consumers with a wide variety of great-tasting, high-quality foods. We are also committed to educating consumers about nutrition. We do this on-pack as well as through our websites and by engaging with consumer groups and health care professionals. Benefits of Cereal At Kellogg, we believe that better days start with breakfast; and cereal ranks as one of the best breakfast choices. Cereal is nutrient dense, low in fat and relatively low in calories, from 150-170 calories with skim or low-fat milk. | Page 2 of 5 In addition: • Numerous studies from multiple countries conducted over many years have shown that those who start the day with a cereal breakfast have improved nutrient intakes and tend to weigh less. It’s true of men. It’s true of women. It’s true of kids. • The consumption of breakfast cereals serves as a vehicle for milk consumption for children. In fact, a serving Kellogg’s® cereals with milk can provide protein and 4 nutrients that most people don’t get enough of: Fiber, Calcium, Vitamin D and Potassium. • To help families provide their children with a wholesome breakfast, Kellogg offers more ready-to-eat cereals that are a good source of fiber (3 grams) and include at least one-half serving of whole grains (8 grams) than any other U.S. food company. This includes Kellogg’s Raisin Bran®, Frosted Mini-Wheats®, Froot Loops®, Apple Jacks® and many others. For more information, please visit www.kelloggsnutrition.com. Innovation Innovation is at the core of our business. We have a clear understanding of the evolving lifestyles, taste preferences and nutrition needs of our consumers and we translate those insights into delicious and nutritious options that consumers love. Recent innovations of note include: • Kellogg’s Choco-Krispies® cereal and Kellogg’s Nutri-Grain® Frutella cereal bars in Latin America; • Pringles® Stix in Canada; • Kellogg’s LCM® Golden Joy bars and Be Natural® Pink Lady Apple, Flame Raisin & Coconut 3-Grain Porridge in Asia-Pacific; • Kellogg’s Honey Loops cereal in Europe; and • Kellogg’s Brown Sugar Cinnamon Jacks™ cereal, Kellogg’s Special K® Popcorn Chips and MorningStar Farms® Spicy Black Bean Burgers in the U.S. Environment We are committed to achieving our vision of enriching and delighting the world with foods and brands that matter while also doing what’s right for the environment and society. Our aim is to produce more with less – less energy, fewer greenhouse gas (GHG) emissions, less water, and less waste. To learn more about our environmental commitments and progress, read our Corporate Responsibility Report at www.kelloggcompany.com. Feeding Better Days and Better Lives Inspired by our founder, we strive to make a difference in our communities around the world. Since 2008, Kellogg has contributed more than $67 million in cash and $133 million in prod- ucts to charitable organizations around the world. In 2012 alone, we contributed $13 million in cash and $39 million in product. | Page 3 of 5 Breakfasts for Better Days TM Because we believe in the power of breakfast to feed better days and better lives, we have focused our philanthropic efforts on providing breakfast to those who need it most through our new social responsibility strategy, Breakfasts for Better Days™. Through Breakfasts for Better Days™ the company and its foundation, the Kellogg’s Corporate Citi- zenship Fund, has pledged to donate a total of 1 billion servings1 of cereal and snacks by the end of 2016, including half a billion servings of breakfast, to children and families in need, worldwide. Breakfasts Clubs & Disaster Relief As part of Breakfasts for Better Days™, we support programs that provide morning meals to children. Around the world, we support or have helped launch breakfast programs in many countries, including the U.S., U.K., Australia, Belgium, Germany, Ireland, New Zealand, Spain and Sweden, among others. Through Breakfasts for Better Days™, we will expand breakfast programs and clubs around the globe to provide more breakfasts to families in need. In addition, when disaster strikes, one of the first things a community needs is nutritious, ready-to-eat foods. Our shelf-stable products – especially cereals – can provide sustenance to people whose lives have been upended by tornadoes, earthquakes, hurricanes and other natural disasters. We’re quick to respond when disaster hits, helping to bring nourishment and hope to those in need. About the W.K. Kellogg Foundation The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer, W.K. Kellogg, is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life. The Kellogg Foundation is based in Battle Creek, Mich., and works throughout the United States and internationally, as well as with sovereign tribes. Special emphasis is paid to priority places where there are high concentrations of poverty and where children face significant barriers to success. WKKF priority places in the U.S. are in Michigan, Mississippi, New Mexico and New Orleans; and internationally, are in Mexico and Haiti. For more information, visit www.wkkf.org. A legally separate entity, WKKF is Kellogg Company’s largest shareowner. In 2012, the Kellogg Company paid more than $135 million in dividends to WKKF to support its work with children, families and communities. 1The goal of one billion servings is based on an approximate serving size of one ounce. | Page 4 of 5 Our History W.K. Kellogg founded Kellogg Company in 1906 with his discovery of toasted flakes and a dedication to the well-being of others. Those toasted flakes became world-famous as Kellogg’s Corn Flakes®. Company Firsts Long recognized for our commitment to innovation, Kellogg has pioneered many firsts, including: • The first packages of Kellogg’s cereal were made from 100% recycled paperboard, as are nearly all of our packages today (1906) • First high-fiber cereal – Toasted Bran Flakes (1915) • First dietitian hired in the food industry (1923) • One of the first companies to print nutrition, recipe and product information on cereal packages (1930s) • First cereal fortified with B vitamins – Pep (1938) • First high-protein breakfast cereal – Special K® (1955) • First 100-percent fortified cereal created for consumers –Product 19® (1960s) • Kellogg’s Corn Flakes were eaten aboard Apollo 11, the first lunar landing (1969) • Pringles was the first saddle-shaped potato chip to be packaged in a unique cylindrical can that preserved freshness and protected against breakage (1968) • First cereal to contain psyllium, an ingredient that helps lower cholesterol – All-Bran® Bran Buds® (1992) • Pioneered the use of Guideline Daily Amounts front-of-pack, fact-based information (2005) Keep up to date with Kellogg Company: www.kelloggcompany.com @KelloggCompany youtube.com/KelloggCompany ® | Page 5 of 5 ® , ™, © 2013 Kellogg Co..
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