RTL Group Launches the Corporate Responsibility Network
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week 12 / 20 March 2014 THINK GLOBAL, ACT LOCAL RTL Group launches the Corporate Responsibility Network France France Sweden Qu’est-ce que je sais Announcing the Miso Film expands vraiment ? is a hit winner of the Grand into Sweden on M6 Prix RTL-Lire 2014 week 12 / 20 March 2014 THINK GLOBAL, ACT LOCAL RTL Group launches the Corporate Responsibility Network France France Sweden Qu’est-ce que je sais Announcing the Miso Film expands vraiment ? is a hit winner of the Grand into Sweden on M6 Prix RTL-Lire 2014 Cover Group picture of the CR Network Meeting Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Qu’est-ce que je sais vraiment ? is a hit on M6 M6 p.8 Announcing the winner of the Grand Prix RTL-Lire 2014 RTL Radio “Corporate Responsibility p.9 over and above simple compliance with regulation” RTL Group Miso Film p. 4–7 expands into Sweden Miso Film Sweden p.10 Big Picture p. 11 SHORT NEWS p. 12 PEOPLE p. 13–14 On 19 March 2014, about thirty Corporate Responsibility (CR) “CORPORATE representatives from across the Group convened at the RESPONSIBILITY Corporate Centre in Luxembourg for the first OVER AND RTL Group CR Network Meeting. They explored the status of CR-related ABOVE SIMPLE activities throughout the Group, shared knowledge and best practice and COMPLIANCE WITH agreed on possible future developments. REGULATION” Luxembourg – 20 March 2014 RTL Group Romain Mannelli, Chairman of the RTL Group Corporate Responsibility Council 4 RTL Group Co- Marie-Luise Kühn von Burgsdorff, Senior Vice CEO Guillaume de President Corporate Responsibility and Diversity Posch opened the Management at Bertelsmann, reported on CR ac- meeting sharing his tivities and next steps at RTL Group’s majority view about CR: “As shareholder: “The expectations on how companies a broadcaster, RTL do business in a responsible way are increasing in Group is in quite society. We see great potential and look forward to a unique situation improving Bertelsmann’s CR performance in col- as TV clearly has laboration with RTL Group and the other divisions.” a strong impact Barbara Kutscher, Director Corporate Respon- on society. I know sibility, presented the external perspective on Ber- very few industries telsmann’s CR performance according to various which have such a ratings and rankings as well as a sneak preview on powerful infl uence the stakeholder survey among the 50 Bertelsmann on the daily lives top executives. “It’s RTL Group Co-CEO of people than TV. never a company Guillaume de Posch Corporate Respon- which says ‘I’m a sibility often can responsible com- mean anything or nothing. So your challenge in pany,’” said Barbara this network, will be to make CR for RTL Group as Kutscher. “It’s al- concrete as possible.” Acutely aware of the Group’s ways the stakehold- responsibility towards the audience and the impor- ers who determine tance of focusing on issues that are most relevant to if you are acting the media industry, he then gave an overview of RTL responsibly – or not. Group’s strategy across its three pillars broadcast, So it’s key knowing content, and digital. your relevant stake- Marie-Luise Kühn von Burgsdorff, holders and their SVP Corporate Responsibility and In his turn, Romain Mannelli – in his capacity as expectations”. Diversity Management at Bertelsmann Chairman of the RTL Group Corporate Respon- sibility Council (CRC) – warmly welcomed the In addition, the participants of the CR Network participants and spoke about the current status of Meeting had the honour of welcoming Dame Gail CR at the Corporate Centre: “In order to meet new Rebuck – Chair of the Board of Directors at Penguin stakeholder expectations for RTL Group to provide Random House UK and Former Chair of the Bigger more transparency and increase performance on Picture (CR) Committee at Sky – who kindly spared social and environmental matters, we recently saw her time to share her invaluable experience of CR at a need to improve Group-wide coordination.” Be- the two companies: “I’m not an expert, but I’m very yond the sharing of knowledge and best practice, passionate. I don’t know everything about CR, but I the new structure should allow the Corporate Centre care a lot,” she told. Among other things, she high- to have a better understanding of the local on-going lighted the fact that CR comprised into the organisa- initiatives and prepare for the new EU Directive on tion’s DNA and a passionate top management are non-fi nancial reporting. the prerequisite for a successful approach. James Murdoch being passionate about the environment, In the interest of addressing the topic over and she then explained how Sky in the UK became a above simple compliance with regulation, Romain frontrunner in CR with three key topics: environ- Mannelli stressed his willingness to create additional ment, sports (cycling) and arts. value through CR, and thus contribute to the long- term development of the businesses throughout the Caroline Chartier, Communications Manager at Group. He said: “RTL Group being a decentralised RTL Group, gave an overview of a CR benchmark organisation – the Corporate Centre will not dictate study conducted internally to provide a basis for what you – as profi t centres – should do regarding comparison, which RTL Group could refer to in CR. I believe this is a journey we should all start the development of its CR approach. Looking at together with passion and conviction”. RTL Group’s major competitors according to dif- ferent criteria (e.g. defi nition of a CR strategy, measurement and disclosure of CR performance via regular status reporting), she explained how it Next > 5 About thirty CR representatives from RTL Group attended the meeting helped the Corporate Centre to get a clearer picture meeting is that our profi t centres are highly inter- of RTL Group’s competitive position among peers. ested in developing a common RTL Group frame- The afternoon was dedicated to the various CR work for CR – this would also serve as a guidance representatives from across the Group who took to further develop their local activities and establish turns to explain where their respective profi t centres the CR topic on the agenda of their management,” stand in the CR matter and share their expectations said Romain Mannelli. “I am very happy that every- towards the CR Network. Among them: Thomas body highlighted that they would like to further con- Kreyes, General Secretary at Mediengruppe RTL tinue the meetings”. Plans for a second edition are Deutschland; Yann de Kersauson, Deputy Head already under way. of Communications at Groupe M6; Jean-Michel Kerdraon, Chief Operating Offi cer at RTL Radio in France and Susana Gato, CR Manager at Spanish broadcasting company Atresmedia – who explained RTL GROUP’S CR MILESTONES how CR has successfully become part of the com- pany’s business mode, positioning it for sustainable 2008: - Creation of the environ competitive advantage. MINDteam in Luxembourg The fi rst RTL Group CR Network Meeting ended - First environMINDday in Luxembourg with an open discussion about possible future de- velopments. “One of the major outcomes of our fi rst 2010: - The environMIND team expands Group-wide - First carbon footprint measurement 2011: - Creation of the CRC in Luxembourg 2014: - The CRC expands Group-wide PORTRAIT – DAME GAIL REBUCK Dame Gail Rebuck is Chair of Penguin Random House UK and sits on the company’s Global Board of Representatives. She is also a member of Ber- telsmann’s GMC. She was Chair and CEO of Random House from 1991 to 2012 and a Non-Executive Director of BSkyB from 2002 to 2012, where she chaired the Bigger Picture Committee on behalf of the Board. Famous for her pro bono work in various societies and charities, Gail also chairs the Cheltenham Literature Festival and the Quick Reads charity, part of the UK’s World Book Day charity which she founded. 6 THE RTL GROUP CR NETWORK Andrew Buckhurst Caroline Chartier Edouard de Fierlant Yann de Kersauson RTL Group RTL Group RTL Group Groupe M6 SVP Investor Relations Communications Manager Company Secretary Deputy Head of Communications Oliver Fahlbusch Susana Gato Sandrine Gobbesso Jean-Michel Kerdraon RTL Group Atresmedia RTL Belgium RTL Radio France SVP Corporate Communications CR Manager Director of Human resources COO & Marketing Kim Koppenol Thomas Kreyes Mareike Lindig Romain Mannelli RTL Nederland Mediengruppe RTL Deutschland RTL Radio Deutschland RTL Group Manager Corporate Communications General Secretary EVP Human Resources & Brand Startegy François Masquelier Janine Neves Mary O’Reilly Robert Pálya RTL Group RTL Group FremantleMedia RTL Hungary SVP Treasury & Corporate Finance Communications Manager Director of PR & Communications CTO and Entreprise Risk Management Esther Pierard Nataša Roksandić Ursula Schmidt Tun Van Rijswijck RTL Group RTL Hrvatska RTL Group BCE Senior Health & Well-Being Manager Head of Press and Marketing SVP Audit & Compliance Environment Chief Officer 7 QU’EST-CE QUE JE SAIS VRAIMENT ? IS A HIT ON M6 M6 Launched in prime time on M6 in 2014, Qu’est- ce que je sais vraiment? (What do I really know?) has captured the interest of viewers of all ages, according to the ratings. It is the fi rst quiz show on television that is a hundred-per- cent interactive. France – 17 March 2014 Qu’est-ce que je sais vraiment ? © Aurelien Faidy/ M6 Presented by Karine Le Marchand and Stéphane Plaza, the new quiz show drew 3.3 million viewers for a total audience share of 14.9 per cent, making M6 the number two channel with total audience.