2. IT’S LIVE! IN LOGO AND PARTNER STAMP

It’s Live! in Queensland is designed to complement and strengthen the Queensland tourism brand. It sits within the Queensland master brand platform and provides a focus for all future event marketing activity. No parts of the logo or partner stamp are to be removed, altered or used as separate design elements. At no time can the subline be modified.

2.1 PRIMARY LOGO Stacked It’s Live! in Queensland has two primary logo options: stacked and linear. For use in: • TEQ It’s Live! in Queensland campaign material • TEQ destination specific event marketing campaigns in partnership with RTOs, when It’s Live! in Queensland creative is used. • The stacked logo is the preferred logo to be used, unless space prohibits its inclusion in which case the linear version is acceptable. Linear 2.2 PARTNER STAMP The It’s Live! in Queensland stamp wasSURA developedT TO for partnersYULEB asA a 1924visual representation of their inclusion within the It’s Live! in Queensland platform. It is an acknowledgment that the event is part of Queensland’s world-class calendar and a proud statement that heroes the true value of a

Queensland event. Partner Stamp For use in: • Supported event marketing activity undertaken by the event or RTO, where the creative is in the event or RTO look and feel • TEQ’s preferred positioning of the partner stamp is the top right corner of partner activity. Where this positioning is not possible, top left is also acceptable. • For inclusion of the It’s Live! in Queensland stamp please contact the TEQ Brand team who will supply the correct artwork.

5 IT’S LIVE! IN QUEENSLAND BRAND GUIDELINES

EVENT PROGRAM 2019 1 CONTENTS

WELCOME FROM PREMIER AND MINISTER 3 WELCOME FROM 4 THE MARANOA REGIONAL COUNCIL MAYOR AND THE COBB & CO FESTIVAL COMMITTEE

FESTIVAL PROGRAM 5 COBB & CO HISTORY 9 SURAT 10 11

2 WELCOME

FROM THE AND MINISTER FOR TOURISM

Welcome to Surat, Yuleba and the Cobb and Co Through our Year of Outback Tourism Events Festival in this special Year of Outback Tourism – a Program, a total of $3 million in grants to support celebration of the wonders, and wonderful people, of new and established events is being allocated Western Queensland. to local governments, event promoters, community organisations and businesses across You are in for a unique Outback Outback Queensland. experience. With four rounds of grants in all, there is a lot This family-friendly week celebrates the history of the happening this year and next to entice Queenslanders, last Cobb and Co coach run in 95 years ago. and interstate and overseas visitors, to head out west. It features live entertainment, markets, a camp oven dinner, bush dance and re-enactment of a horse-drawn Thank you for heeding the call and sharing in coach and trail riders travelling the 76-kilometre the adventure! Cobb and Co Way from Surat to Yuleba in South We hope you enjoy the Cobb and Co Festival, along West Queensland. with everything else Surat & Yuleba have to offer, in this Tourism is important to the Surat Basin and the year dedicated to a truly magical part of Queensland. Outback in general. The industry is already worth Share your snaps, tell your friends, and make plans to more than $350 million and supports 3700 jobs across head back to the Outback. the region. The is delighted to be working with organisations like the Surat and District Development Association Incorporated and Yuleba Development Group Incorporated to see these numbers continue to grow.

KATE JONES MP

MINISTER FOR INNOVATION ANNASTACIA PALASZCZUK MP AND TOURISM INDUSTRY DEVELOPMENT AND MINISTER PREMIER OF QUEENSLAND FOR THE COMMONWEALTH MINISTER FOR TRADE GAMES 3 WELCOME

FROM THE MAYOR

As Mayor of Maranoa Regional Council I would the amazing history and unique culture of the Maranoa like to warmly welcome you to Surat, Yuleba and region and creates many economic benefits for our the to join us in celebrating the communities while celebrating the region. 95th anniversary of the last Cobb & Co Coach Run I would like to take this opportunity to thank all those in Australia. involved who have worked so tirelessly to see the Every 5 years we look forward to celebrating the Cobb event come to fruition. Tourism is very important to & Co’s last service in Australia. It is a unique experience the Maranoa Regional Council and I would like to where we take our replica Cobb & Co Coach out of acknowledge the initiative of the Cobb & Co Festival our Cobb & Co Store Museum and hook it up with Committee for their demonstrated enthusiasm and horses to provide locals and visitors the opportunity to passion for this nationally significant event. step back in time and travel in the Coach along the path As the Maranoa is home to the last Cobb & Co Coach of the original Cobb & Co Service from Surat to Yuleba Service in Australia, it is fitting that such an iconic event – a truly iconic experience! is held in our region. Maranoa Regional Council proudly It is always an exciting festival filled with horse riding, sponsors this great opportunity for visitors and locals camping, markets, local food and entertainment. It is a alike to come together to celebrate what is a fantastic beautiful sight with riders from all around the country part of our history. participating with spectators welcome to follow along. CR TYSON GOLDER The Cobb & Co Festival is an opportunity to showcase Maranoa Regional Council

FROM COBB & CO FESTIVAL COMMITTEE A great big country welcome to the Cobb & Co this sense of community which makes for vital, vibrant Festival, celebrating the 95th Anniversary of the last and subsequently viable small country towns. This Cobb & Co Coach Run in Australia from Surat to event provides the opportunity for two small rural Yuleba. communities, rich in culture, heritage and history, to share resources, assets and volunteers to host a tourism The era of horse power still captures the imagination event of regional and national significance. and what a sight to behold: the Coach travelling the Cobb & Co Way in full flight pulled by 5 horses! We would like to acknowledge our funding bodies for their contribution to the event - FRRR, Queensland As of old, there’s been the hustle and bustle as mail bags Government Community Benefit Fund, Year of Outback and passengers have been picked up in Surat. Then after Tourism Events Program and Queensland Destination the long and dusty ride, the cheers of those awaiting will Events Program. welcome their arrival at Yuleba. Thanks to Maranoa Regional Council for recognising With this festival we celebrate and pay tribute to and supporting the Cobb & Co Festival as a significant our Surat, Yuleba and Maranoa fore-fathers who tourism event in our region. lived in harsher, more rugged times. They helped create our culture, our history, our very Australian Thank you to all our generous sponsors, businesses heritage and today, we still use our strong links to and individuals who have supported us to make our Cobb & Co to enhance a sense of community. It is celebrations such a huge success. SURAT TO YULEBA 1924

EVENT PROGRAM 2019

Date Time What’s On Where Ticket Festival Opening Celebrations • Bullock wagon rides (free) 3pm • Clip Clop Tour rides (free) • Refreshments available Stephenson Street, Yuleba No Queensland Rail 140 year celebration 4:30pm Street drama Saturday • Captain Starlight 17 August • Roma Performing Arts Group 5:30pm Long Table Dinner** Yes ** * (formal wear or period Cobb & Co Festival Ball Yuleba Memorial Hall, costume) Belle of the Ball, Beau of the Ball, Best 7:00pm Garden Street, Yuleba Yes* Dressed Man, Best Historical Outfit, Lucky door prize, Monte Carlo, Multi draw raffle Big Rig, Various No Big Rig Tours , Roma Daily Wallumbilla, Roma, Various Bullock wagon visiting Maranoa schools , Mitchell, Surat, No Yuleba Tuesday Roma Saleyard, 8:15am Roma Saleyard Tours No 20 August every Tuesday & Thursday (free) Warrego Highway, Roma Roma Saleyard, 8:15am Roma Saleyard Tours No every Tuesday & Thursday (free) Warrego Highway, Roma 11:30 - ** – two The Barn, Thursday Kelly Connection Colonial Lunch Yes** 2pm course lunch and entertainment Mount Hope, Wallumbilla 22 August Surat on Balonne Gallery, 6pm Country of Beauty & Brawn by Kathy Cobb & Co Changing Yes**# **# – exhibition opening (free) Ellem Station, Surat

*Tickets available at the event & online (unless sold out) **Tickets must be booked before Monday 12 August # RSVP to Cobb & Co Changing Station 07 46265136 For ticket bookings please go to www.cobbandcofestival.com.au. 5 Date Time What’s On Where Ticket Cobb & Co Store Museum, 10am The Drovers’ Story exhibition Cobb & Co Changing Station, Yes**# **# (free) opening Surat Surat on Balonne Gallery, 9am - Check out the Country of Beauty & Cobb & Co Changing Station, No 4:30pm Brawn exhibition by Kathy Ellem Surat 12:30pm - Riverside Parklands Arbour, * Yes* 4pm Cobb & Co Coach Town Rides Marcus St, Surat The Truth Behind the Legend – Cobb & Co Store Museum, 2pm - 3pm presentation by ‘Wild Ride’ author Cobb & Co Changing Station, No Friday 23 Sam Everingham (free) Surat August Warroo Sporting Complex, 5:30pm - ** , Yes** 7:30pm Hearty Country Dinner Surat * starring Warroo Sporting Complex, 6:30pm - Cobb & Co Festival Concert Tania Kernaghan, Chris Pritchard and Terry Surat Developmental Road, Yes* 11pm Arnold Surat Pick up every half hour from: Shuttle bus operating to & from the New Royal Hotel, 5pm - 11pm Warroo Sporting Complex Burrowes St, Surat & No (gold coin donation) Cobb & Co Country Motel Surat, Charlotte St, Surat

*Tickets available at the event & online (unless sold out) **Tickets must be booked before Monday 19 August # RSVP to Cobb & Co Changing Station 07 46265136 For ticket bookings please go to www.cobbandcofestival.com.au.

6 Date Time What’s On Where Ticket Date Time What’s On Where Ticket Cobb & Co Store Museum, Riverside Markets 10am The Drovers’ Story exhibition Cobb & Co Changing Station, Yes**# • Market stalls **# (free) opening Surat • Breakfast, Cobb & Co Pies and refreshments Surat on Balonne Gallery, available 9am - Check out the Country of Beauty & Cobb & Co Changing Station, No 7am - • Roma Historical Motor Club Display Riverside Parklands, 4:30pm No Brawn exhibition by Kathy Ellem Surat 12noon • Clip Clop Tour rides (free) Marcus St, Surat • Bullock wagon rides (free) 12:30pm - Riverside Parklands Arbour, * Yes* • Crack Up Sisters perform 4pm Cobb & Co Coach Town Rides Marcus St, Surat • Live music by Terry Arnold The Truth Behind the Legend – Cobb & Co Store Museum, • Blacksmith’s forge & presentation 2pm - 3pm presentation by ‘Wild Ride’ author Cobb & Co Changing Station, No cross the Balonne Friday 23 Sam Everingham (free) Surat Watch the horse riders Surat Bridge 7:15am River at the Surat Bridge as they begin the epic No August Warroo Sporting Complex, , Surat 5:30pm - 76 kilometre ride to Yuleba ** Surat Developmental Road, Yes** 7:30pm Hearty Country Dinner Surat Post Office Surat 7:45am No Cobb & Co Coach collects the mail Charlotte St, Surat * starring Warroo Sporting Complex, 6:30pm - Cobb & Co Festival Concert Cobb & Co Changing Station, Tania Kernaghan, Chris Pritchard and Terry Surat Developmental Road, Yes* 8am Cobb & Co Coach passengers climb No 11pm Burrowes St, Surat Arnold Surat on board Pick up every half hour from: Hold Up! Riverside Parklands, 8:20am Cobb & Co Coach photo opportunity - No Shuttle bus operating to & from the New Royal Hotel, Marcus St, Surat 5pm - 11pm Warroo Sporting Complex Burrowes St, Surat & No Saturday beware of bushrangers! Surat Bridge (gold coin donation) Cobb & Co Country Motel 24 August 8:35am Watch the Cobb & Co Coach cross the No Surat, Charlotte St, Surat Balonne River at the Surat Bridge Carnarvon Highway, Surat Check out Country of Beauty & Brawn 10am- exhibition by Kathy Ellem Cobb & Co Changing Station, No 4pm Burrowes St, Surat Explore The Drovers’ Story museum exhibition 11:30am Lunch catered by ICPA St George** Yes** - 2pm ‘Bainbilla’ Changing Station, Yuleba-Surat Road 12:30pm Lunch time entertainment by the Crack No Up Sisters 4pm Cobb & Co Coach arrives at Wallabella’s No overnight camp 6pm - Beer O'Clock with Chris Pritchard at the No 7:30pm Star Bar 6:30pm Wallabella Stock Reserve, Yes** -7:30pm Camp Oven Dinner Under The Stars** Yuleba-Surat Road 7:45pm Bush Dancing with the Crack Up Sisters No 8:30pm No -10pm Live Music with Terry Arnold

*Tickets available at the event & online (unless sold out) **Tickets must be booked before Monday 19 August For ticket bookings please go to www.cobbandcofestival.com.au. Seats on the Cobb & Co Coach must be pre-booked.

7 Date Time What’s On Where Ticket 5:30am- Yes** 7:30am Wallabella Campers’ Dawn Breakfast** Wallabella Stock Reserve, 6:30am Wave the horse riders off as they No depart Wallabella Yuleba-Surat Road 7:30am Wave the Cobb & Co Coach off as it No departs Wallabella Yuleba Festival Markets • Market stalls • Refreshments available • Bullock wagon rides (free) Sunday • Clip Clop Tour rides (free) 25 August 10am – • Endurance Riders’ Presentations Yuleba Golf/Bowls Club, No 4pm • Blacksmith’s Forge & Presentation Scott St, Yuleba • Cobb & Co Coach rides around Yuleba* • Roma Historical Motor Club Display • Crack Up Sisters’ Performance • Festival Closing & Presentations • Live music by Cathy Drummond Cobb & Co Coach delivers the mail to the Yuleba Post Office on its way to the Yuleba 12 noon Stephenson Street, Yuleba No Markets. Beware of bushrangers! Don’t miss this photo opportunity!

*Tickets available at the event & online (unless sold out) **Tickets must be booked before Monday 19 August For ticket bookings please go to www.cobbandcofestival.com.au.

COBB & CO WAY FESTIVAL ROUTE

Total distance: 76 kms Surat to Condamine Hwy via Cobb & Co Way: 36kms Condamine Hwy to Yuleba via Cobb & Co Way: 40kms

Celebrating the anniversary of the last horse-drawn coach service in Australia, the Cobb & Co Festival is a fast-moving, rattling and clattering event showcasing the history and heritage of the Australian bush. It takes place in the small country towns of Surat & Yuleba and along the 76 kilometre bush track in between.

8 Program is subject to change. Date Time What’s On Where Ticket 5:30am- Yes** 7:30am Wallabella Campers’ Dawn Breakfast** Wallabella Stock Reserve, THE HISTORY OF COBB & CO 6:30am Wave the horse riders off as they No depart Wallabella Yuleba-Surat Road 7:30am Wave the Cobb & Co Coach off as it No departs Wallabella While the Cobb & Co Coach Service commenced with friends and relatives, to receive supplies from town Yuleba Festival Markets operation in 1854 in Victoria, it wasn’t until January and for passengers to travel, where previously travel was • Market stalls 1866 that services commenced in Queensland. From expensive and time consuming. • Refreshments available then, horse drawn coaches were travelling the length • Bullock wagon rides (free) After the First World War, the increased popularity of Sunday • Clip Clop Tour rides (free) and breadth of Queensland from Cooktown in the the motor vehicle and air transportation meant that the 25 August 10am – • Endurance Riders’ Presentations Yuleba Golf/Bowls Club, No north, Thargomindah in the southwest, from Cloncurry 4pm • Blacksmith’s Forge & Presentation Scott St, Yuleba horse drawn coach had become obsolete. On August in the northwest to Tallebudgera in the southeast. • Cobb & Co Coach rides around Yuleba* 14, 1924 the last Cobb & Co Coach service No. 177 • Roma Historical Motor Club Display In 1884, Cobb & Co Mail Service No. 177 commenced, made its way from Surat to Yuleba. • Crack Up Sisters’ Performance travelling from Yuleba to Surat and on to St George. • Festival Closing & Presentations In its years of service in the region, Cobb & Co had It was a valuable service for local, remote property • Live music by Cathy Drummond engrained itself into the culture and way of life for many owners to access supplies, receive mail and to transport Cobb & Co Coach delivers the mail to locals. Today, descendants of coach passengers, drivers the Yuleba Post Office on its way to the Yuleba passengers between the towns and beyond. 12 noon Stephenson Street, Yuleba No and groomsmen remember the service and the impact Markets. Beware of bushrangers! Don’t miss this photo opportunity! The service became an iconic and essential tool for that it made on life in what was then a remote and local graziers and industry people to maintain contact sparse landscape and lifestyle.

Program is subject to change. 9 SURAT

On The , 78 kilometres to the south The museum is also home to a 14-seater Cobb of Roma along the Carnarvon Highway you will find & Co coach. the picturesque township of Surat. Historically the site The Surat on Balonne Gallery is also housed in the of a Cobb & Co Changing Station, the Surat community Cobb & Co Changing Station Complex. The Gallery has, with much dedication, preserved this precious hosts exhibitions of works from local artists and those remnant of their history. Today, as in the past, the Cobb from further afield. It has an impressive exhibition & Co Changing Station now forms the centre of the program which will rival any of its city counterparts. community’s cultural hub. Visitors are encouraged to include the gallery on their Steeped in history with links to Cobb & Co and the travel itineraries. ‘boom time’ of the wool growing industry, Surat is an Another highlight housed in the Cobb & Co Changing ideal destination for anyone wishing to reconnect with Station Complex is the Window to the Balonne the history of the pioneering spirit of life on the land. Aquarium, a 25,000 litre fresh water aquarium. Visitors The Cobb & Co Changing Station - the original site can see a range of native fish species which live in the of the Cobb & Co Store and drop-off point for coach local river systems including Murray cod and yellowbelly. travellers and goods, houses a museum of regularly changing displays depicting the lifestyles of yesteryear.

10 YULEBA

Yuleba features prominently in the history of the Cobb 1910 convinced them to move to the new location. & Co Coach Service with the last horse drawn coach Found on the eastern border of the Maranoa region in Australia running from Surat to Yuleba in 1924. The 60 kilometres east of Roma, Yuleba features the largest Cobb and Co Way has been developed by locals and white cypress pine forest in the southern hemisphere. is a great way to learn about this remarkable service. The town is a service centre for the rural sector and Visitors can relive this bygone era by retracing the last gas industry. It has a service station, hotel/motel, general Cobb & Co run and viewing sites of local significance store, post office, sporting and recreational facilities and such as the Cobb & Co Mural, Aboriginal Native Wells a primary school. and Cobb & Co Corduroys. Just five kilometres south-east of Yuleba is scenic Judd’s Yuleba was settled in 1865 and was originally located Lagoon which features some magnificent flora and on Yuleba Creek, 11 kilometres south east of its fauna. The locals also know it as a good fishing spot. This current location. In 1879, the town was moved to the scenic lagoon and wetlands provide a tranquil natural railway crossing, officially known as Baltinglass. In 1901, backdrop for visitors wishing to bush camp and enjoy Baltinglass was renamed to Yuleba, whilst the original watching the amazing birdlife. location of the township took the official name ‘Old Yuleba’. Residents lived at both sites until a flood in

11 WITH MANY THANKS TO OUR SPONSORS

Cobb & Co Trail Riders Mark and Carolyn Redgen Energreen Nutrition

Mr Cobb & Co Roma Transport

Cobb & Co Festival is funded under the Year of Outback Tourism Events Program during the Year of Outback Tourism 2019.