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TV Energy Consumption Trends and Energy-Efficiency Improvement Options

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TV Energy Consumption Trends and Energy-Efficiency Improvement Options ERNEST ORLANDO LAWRENCE BERKELEY NATIONAL LABORATORY LBNL-pend TV Energy Consumption Trends and Energy-Efficiency Improvement Options Won Young Park, Amol Phadke, Nihar Shah, Virginie Letschert Environmental Energy Technologies Division International Energy Studies Group July 1, 2011 This work was funded by the Bureau of Oceans and International Environmental and Scientific Affairs, U.S. Department of State, and administered by the U.S. Department of Energy in support of the Super-efficient Equipment and Appliance Deployment (SEAD) initiative through the U.S. Department of Energy under Contract No. DE-AC02-05CH11231 Disclaimer This document was prepared as an account of work sponsored by the United States Government in support of the Super-efficient Equipment and Appliance Deployment (SEAD) initiative. While this document is believed to contain correct information, neither the United States Government nor any agencies thereof, SEAD participating Governments nor any agencies thereof, the SEAD Operating Agent, The Regents of the University of California, nor any of their employees, makes any warranty, express or implied, or assumes any legal responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by its trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States Government or any agency thereof, SEAD participating Governments or any agencies thereof, the SEAD Operating Agent, or The Regents of the University of California. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Government or any agency thereof, SEAD participating Governments or any agencies thereof, the SEAD Operating Agent or The Regents of the University of California. Ernest Orlando Lawrence Berkeley National Laboratory is an equal opportunity employer. Contents List of Figures .......................................................................................................................................... vi List of Tables .......................................................................................................................................... viii Abbreviations and Acronyms ................................................................................................................. x Executive Summary .............................................................................................................................. xiv 1. Background, Scope, and Methods ................................................................................................... 1 1.1. Super-Efficient Equipment and Appliance Deployment Initiative (SEAD) .................................................. 1 1.2. Scope and Methods ................................................................................................................................................. 2 1.2.1. Efficiency Improvement Potentials ............................................................................................................... 4 1.2.2. Technology Trends ........................................................................................................................................... 5 1.2.3. Factors Affecting TV Power Consumption .................................................................................................. 5 1.3. Organization of this Report .................................................................................................................................. 9 2. TV Market Assessment ................................................................................................................... 10 2.1. TV Market Forecast by Technology ................................................................................................................... 10 2.1.1. LCD TV Market Forecast by Backlight Type ............................................................................................. 10 2.1.2 PDP TV Market Forecast ............................................................................................................................... 11 2.1.3. OLED TV Market Forecast .......................................................................................................................... 11 2.2. TV Market Forecast by Region ............................................................................................................................ 12 2.2.1. Emerging Market Forecast: India and Brazil .............................................................................................. 16 2.2.2. Market Forecast by Country.......................................................................................................................... 17 2.3. TV Market Forecast by Screen Size .................................................................................................................... 18 2.3.1. Screen Size Increase and TV Power Consumption ................................................................................... 19 3. TV Technology Trends and Energy Consumption .................................................................... 23 3.1. 3D TV ...................................................................................................................................................................... 24 3.1.1. 3D TV Market ................................................................................................................................................. 24 3.1.2. 3D TV Technology ......................................................................................................................................... 26 3.1.3. 3D TV Energy Consumption and Efficiency Improvement Potentials ................................................ 27 3.2. Smart TV (Connected TV)................................................................................................................................... 29 3.2.1. Smart TV (Connected TV) Market .............................................................................................................. 29 3.2.2. Smart TV (Connected TV) Energy Consumption .................................................................................... 29 4. TV Efficiency Improvement Potentials ........................................................................................ 32 4.1. LCD TVs................................................................................................................................................................. 32 4.1.1. Key Factors Related to Efficiency Improvement in LCD TVs ............................................................... 32 4.1.2. Technology Options for Efficiency Improvement of LCD TVs ........................................................... 33 4.1.3. Summary of Efficiency Improvement Options in LCD TVs ................................................................. 51 iii 4.2 Plasma Display Panel (PDP) TV .......................................................................................................................... 54 4.2.1. Key Factors Related to Efficiency Improvement in PDP TVs ............................................................... 54 4.2.2. Technology Options for Efficiency Improvement in PDP TVs ............................................................ 57 4.2.3. Cost Reduction due to Super-Efficient PDPs ............................................................................................ 60 4.2.4. Summary of Efficiency Improvement Options in PDP TVs ................................................................. 61 4.3. OLED TV............................................................................................................................................................... 62 4.3.1. Power Consumption of OLED TVs........................................................................................................... 62 4.3.2. Technology Options for Efficiency Improvements in OLED TVs ....................................................... 62 4.3.3. Comparison of Production Cost: OLED TV and LCD TV................................................................... 65 5. Estimates of Energy Savings Potentials (BUENAS) .................................................................. 66 5.1. Description of BUENAS ..................................................................................................................................... 66 5.2. Description of Data Inputs ................................................................................................................................. 67 5.2.1. TV Shipment/Sales ........................................................................................................................................ 67 5.2.2. TV Market Share ............................................................................................................................................. 67 5.2.3. Base-Case Efficiency Scenario ...................................................................................................................... 68 5.2.4. Efficiency Scenario ........................................................................................................................................
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