Hamburg News

06/2010

International real estate fair Construction heats up Top location Future lab With REAL ESTATE NORTH, In , tall cranes are tel- Hamburg is one of ‘s With a “Train of Ideas“, the Hamburg is home to a new inter- ling signs of growth, with homes best locations for medium-sized European Green Capital 2011, national trade fair for commercial and offices being erected on the companies, the consultants from Hamburg, presents its environ- properties. (p. 2) banks of Elbe and Alster. (p. 3) Ernst & Young confirm. (p. 3) mental targets in Europe. (p. 4) Newsflash EXPO 2010: 183 days of art, music, and culture from Hamburg Growth engine: Ham- In Shanghai, the cultural metropolis presents its creative potential burg is leading Germany‘s economic recovery. With “Better city, better life“ is the an estimated growth of claim of EXPO 2010, taking 2.9 per cent in 2010, the place in Shanghai until late Oc- Elbe metropolis will be the tober. Twinned with Hamburg strongest growing German since 1986, the Elbe metropolis city. This is predicted by a was chosen as the only Ger- forecast of the Feri research man city to present itself in the institute conducted for the urban best practice area with a business magazine “Ca- building of its own. Built from pital“, where it has been red brick, “Hamburg House“ exclusively published. The national growth average is boasts an extremely low en- expected to reach two per ergy consumption, which is cent. These positive per- unparalleled in the warm and spectives are confirmed by humid climate of the Yangzi the Federal government‘s delta and sets new standards spring report and the in green building. Hamburg Chamber of During the world exhibition, House. The port city Hamburg two Hamburg bands on Expo‘s Commerce‘s economic ba- Hamburg House is both exhibit displays its century old traditi- stages underlined the diversity rometer, which names high and exhibition space, inviting onal ties with China. The lively of Hamburg‘s music scene at revenues from the service visitors to experience the ad- and creative scenes of the cul- Hamburg Day, 31 May. “Revol- sector as a decisive factor vantages of sustainable built tural metropolis Hamburg also verhead“ rocked its internati- for stability and growth. areas for living and working significantly contribute to the onal fans with heartfelt beats, The recovery of Hamburg‘s economy already began in under one roof and to disco- city‘s high standard of living. “Salut Salon“ presented a mix the second half of 2009. The ver Hamburg‘s assets on four First highlight of the fully pa- of comedy, chanson, and jazz. gross domestic product of levels. In the European Green cked calendar of events was Further concerts of Hamburg the city state amounted to Capital 2011, sustainable urban the nations‘ day on 19 May, fol- artists are scheduled for the 85.8 billion euro last year, development, architecture, and lowed next day by a Hamburg German Reunification Day on and thus stayed only slight- climate protection are of high House visit of the German Fe- 3 October. This month, Tha- ly below 2008‘s level. priority and key topics that will deral President Horst Köhler. lia Theater will stage plays in www.capital.de/staedte also be featured by events such In the presence of Hamburg‘s Shanghai. as Days of Climate at Hamburg First Mayor Ole von Beust, www.expo2010-hamburg.de

Hamburg – the place of aviation: these are the winners of the Crystal Cabin Award Airbus expands activities in Hamburg, where ‘s new government jet has been manufactured 63 candidates had handed in by the Avation Cluster of the the headlines: Airbus. The Euro- world‘s lading MRO specialist, their projects for this year‘s Cry- Hamburg Metropolitan Area as pean aircraft manufacturer is ex- the first A380 of Deutsche Luft- stal Cabin Award, these seven the world‘s only award to re- panding activities and Hamburg, hansa was handed over to the were named winners: Airbus, cognise innovative aircraft cabin where the new A319 for the Ger- carrier on 19 May 2010 to fly the Bishop, Dasell, Lumexis, Nordu- products and concepts, the prize man chancellor Angela Merkel German soccer team to the FIFA yn and the University of Applied is granted during the annual Air- left the assembly line to be out- World Cup in South Africa. Sciences and Arts in Hanover, craft Interiors Expo in Hamburg. fitted at Hamburg‘s Lufthansa www.hamburg-aviation.de and Teague. Launched in 2007 One of CCA‘s sponsors also hit Technik. On the grounds of the www.crystal-cabin-award.com Hamburg News 06/2010 Page 2

Shortcuts Hamburg Metropolitan Area launches REAL ESTATE NORTH

Affluent locals Hamburg is one of the world‘s TATE NORTH - International view over Hamburg‘s attractive In Hamburg, private purses are most important logistics loca- Commercial Property Fair has real estate properties is provi- well filled: With 23,366 euro as tions and enjoys an increased been launched, taking place ded by helicopter flights. the average GDP per capita, international demand. The vo- 2 - 3 June at Hamburg Airport‘s Just in time for the fairs, the every local has an extra 5,100 lume of sales of the industrial Terminal Tango. The exhibition Ministry of Finance – real estate euro to spend compared to and logistics market in the Elbe features commercial real estate management has published its the average German. In the metropolis climbed up 70 per in the Nordics and North-East updated map of commercial national ranking of Germany‘s cent in the first quarter of 2010. Europe with focus on logistics. sites and relaunched its home- wealthiest cities and commu- nities, conducted annually by The five-year average was ex- The fair has been initiated and page. New core element is a the federal and state statistic ceeded by 30 per cent. The is supported and organised comprehensive real estate data- offices, Hamburg was thus office market also noticeably by the Hamburg Metropolitan base, presenting offers and ranked eighth. revived, with sales jumping up Area, which unites 18 business current bid procedures for of- www.statistik-portal.de by 21 per cent. development organisations fice, residential, and commer- To honour Hamburg‘s leader- from Hamburg, Lower Saxony cial properties. New medical group ship in real estate and logi- and Schleswig-Holstein pre- www.real-estate-north.de Olympus Group has pooled its stics, the new fair REAL ES- sent at the fair. The right over- www.real-estate.hamburg.de expertise in the field of mini- mally invasive diagnostics and therapy under its new “Olym- pus Surgical Technologies Eu- The castles of king soccer – a Hamburg product rope” umbrella, incorporating gmp architects built the stadiums, FahnenFleck provides the flags Olympus Winter & Ibe GmbH, They are much-wanted pla- skyline and surrounding lands- soccer festival are provided by Celon AG and Olympus Medi- cal Products Czech SPOL. New yers in the soccer word: gmp capes, finished six months another international player corporate headquarters were and FahnenFleck. gmp, as the before kick-off. An exhibition of the Hamburg Metropolitan set up in Hamburg. Hamburg architect office Ger- at Munich‘s Pinakothek der Area: FahnenFleck. More than www.olympus-owi.com kan, Marg & Partner is known Moderne titled “From Cape one million South African flags around the globe, designed Town to Brasília“ will present and 750,000 car flags have al- Commitment confirmed three of the five stadiums of sporting venues around the ready left the assembly line in Shell continues its Hamburg this year‘s FIFA World Cup in globe designed by the Ham- Pinneberg, and special services commitment. The company South Africa: Durban‘s Moses burg-based architects until have booked. FahnenFleck also extended its lease of its port Mabhiba Stadium, Cape Town‘s 20 June. Currently, gmp simul- hoisted up flags at the UEFA location at Grasbrook for Cape Town Stadium and the taneously works on 23 stadium Europa League finals that took another 30 years. Since 1930, Nelson Mandela Bay Stadium projects on four continents, in- place in Hamburg last month. Hamburg has also been the in Port Elizabeth. Construction cluding also 2014‘s FIFA venue www.architekturmuseum.de seat of Shell‘s German head- of all three stadiums, which in Brazil‘s Manaus. www.gmp-architekten.de quarters. www.shell.de perfectly blend into the cities‘ Fitting flags for this summer‘s www.fahnenfleck.de

Rhenus invests Renus Group‘s affiliate Rhenus Hamburg Metropolitan Area Midgard GmbH & Co. KG plans to extend its handling capa- New nordic partners to expand Hamburg‘s green energies cities in the Port of Hamburg. Rhenus Midgard operates two “Hamburg – Growing with Fo- Partners in all Scandinavia way, the state agency for ex- multi-purpose terminals on resight“: Unlike any other Ger- Allies for their goals HWF found port promotion of Norwegian the Dradenau and in Harburg, man city, the Elbe metropolis in all four Scandinavian coun- environmental technology, is where 2.5 million tonnes are has focussed its new policy tries. In Finland, the co-opera- HWF‘s partner. In Denmark and handled every year. on a sustainable development tion partner is “Cleantech Fin- Sweden, HWF entered co-ope- www.rhenus.com supporting climate protection land“. The central association rations with various consulates and the responsible use of re- for renewable energies repre- and public authorities. Vattenfall‘s green league sources. In the European Green sents 1,300 companies. Many Already, first companies form The European utility company Vattenfall bundles its know- Capital 2011 economy and eco- of them are already active on the Hamburg Metropolitan how for future-oriented themes logy are not opposites. On the the international stage. They Area are successful in busi- in Hamburg and formed Vatten- contrary: the green economy is are located in the four cities ness with Scandinavia. Nor- fall Europe Innovation GmbH an important economic factor. where research and produc- dex will manufacture 118 wind as new affiliate. It is the fourth In particular, the wind energy tion in the field of renewable turbines for the Swedish utili- of its kind that Vattenfall has set sector is booming. To further energies is concentrated: Kuo- ty company Skelleftea, which up in Hamburg, and its activi- strengthen this growth industry, pio, Lahti, Oulu and the Hel- will mainly use them to erect ties will include e-mobility, hy- HWF Hamburg Business Deve- sinki area. Second partner in Sweden‘s largest wind farm drogen vehicles and intelligent lopment Corporation is continu- Finland is Spinverse. Founded at Västerbottom. The order systems for electricity distribu- ously looking for co-operation five years ago, the consultancy volume totals more than 300 tion. Last month, construction partners. Its business promoters agency for emerging industry million euro. of Europe’s largest hydrogen now found them in Europe‘s has meanwhile developed into www.cleantechfinland.fi tanking station started in the Port of Hamburg. north, where renewable ener- Finland‘s leading promoter of www.spinverse.com www.vattenfall.de gies are naturally strong – espe- future-oriented technologies. www.innovasjonnorge.no cially water and wind. In Norway, Innovation Nor- www.nordex-online.com Hamburg News 06/2010 Page 3

Construction booms at Elbe and Alster Shortcuts Posh homes, new flats, and attractive office blocks are being built at a rapid pace OTTO reports growth Construction cranes set visible fen“ along with an office block be finished in 2013 with 12,000 OTTO Group, Hamburg, in- signs of recovery: in the Elbe of 14.000 sqm floor space. sqm gross floor space. -Fur creased its revenues in the metropolis, new office towers, More than 120 million euro thermore, two plots in a good financial year 2009/2010 by attractive residential and com- will be invested along the Ou- location were secured by GBI, 1.5 per cent to 10,138 million mercial buildings are being ter Alster lake in high-quality erecting a hotel and a student euro. The growth was driven by online retail with the end- erected. Next to HafenCity, apartments and new offices. dormitory in the Elbe metropo- consumer. Revenues from the Elbe banks at Altona are Based on plans by Bothe Rich- lis until 2012. e-Commerce increased by 22 a location much in demand. ter Teherani, a residential buil- A rebirth is being experienced per cent to 3,628 million euro. Here, the new Columbia Twins ding with 18 flats and villas by the former Unilever head- Another driving force was the shine with their copper faca- will be erected until late 2011 quarters at Dammtorwall. The group’s business in Germany, de. In summer, derelict port at Harvestehuder Weg 25. The heritage-listed building is re- where revenues grew by 6.8 warehouse will make room for Münchner Rück affiliate Meag cently undergoing a 270 mil- per cent to 5,791 million euro. offices, apartments, and a hotel started construction at Alster- lion euro overhaul to convert Founded in 1949 in Hamburg, in the so-called “Areal West“. ufer 1-3, connecting a 1934/5 it into a showpiece of susta- OTTO Group today is a global A little higher up at Rainville villa with an eight storey new inable archicture until 2011. trade and services group with terraces, the shipping line Rick- building offering 20,000 sqm Then to be called “Emporio“, 48,653 employees and 123 mers plans a new building on gross floor space. the skyscraper will be the land- companies in 20 countries. www.ottogroup.com the former grounds of the mari- At Neue Rabenstraße, Hanse- mark building of a new neigh- time college. In addition, 37 ex- Merkur‘s former administra- bourhood, including also 38 clusive condominiums will be tive centre makes room for a new flats and a Scandic hotel Tourism continues growth Following the record year built on 20 levels at “Holzha- new office block scheduled to with 325 rooms. 2009 with six per cent increase to 8.2 million overnight stays, Hamburg continues its positive Little Yerusalem is at home at Hamburg‘s “Grindel“ trend in tourism. According to Jewish life starts to blossom again – iPhone App to locate commemorative stones the Hamburg Tourism Board, overnight stays went up by 3.8 When strolling through come the hotspot of Jews and the many victims of Nazi terror. per cent to 1.012.054 million in Hamburg‘s Grindel neighbour- Yuppies, and also at Rentzel- Called “Stolpersteine“ and set the first two months of 2010. hood today, one can guess straße, Jewish life vibrates. At up since 2007, i. e. “stumbling Totals guest figures grew by again, how life once flourished Chabad Lubawitch, “Matzen“ blocks“, these commemorative 4.7 per cent or 562,895 guests in “Little Yerusalem“ when bread is freshly baked. Near- plaques on the sidewalk mark compared to last year. some 20,000 Jews lived in the by, at the kosher food shop their last home. Searching www.hamburg-tourism.de Hanseatic city. An excellent “Lechaim“, the unleavened them is now made possible Neofonie with new branch guide is the map “Points of Je- bread lies in card board boxes with a free iPhone application, Berlin-based IT services pro- wish Life and History in Ham- on the shelves. Hallal wine is developed by the registered as- vider Neofonie, developer burg“ that not only leads the available from his neighbour sociation “History workshops of the WePad, has opened a way to witnesses of the past “Mezada“. And those who do Hamburg e. V.“ with support new branch in Hamburg. De- and places of faith, but also to not like to cook, finds kosher from the Centre of Political Ed- cisive factor in the location today‘s contemporary Jewish cuisine at “Fankoni“. ucation Hamburg. choice was the infrastructure life, trade, and culture. At Grin- On the ground, little brass www.chabadhamburg.de in Germany‘s media capital. By delhof, Café Leonar has be- squares remind the strollers of www.stolpersteine-hamburg.de the end of 2010, Neofonie‘s 25 staff will be active in acquiring new clients for its business segments search, social me- Medium-sized companies value Hamburg as top location dia, mobile applications, and e- Ernst & Young survey confirms positive development of the Elbe metropolis publishing. Neofonie is a “Se- lected Location“ in the federal Hamburg offers a particularly cent. Great confidence is also of companies planning to “Land of Ideas“ campaign. good environment to medium- reflected by the business hire new employees clearly www.neofonie.de sized companies. For 91 forecast for the future. 46 per outweights those thinking of per cent of the companies, cent of respondents believed reducing their staff by eleven back to growth regional conditions are “fairly in an improvement in the next per cent. The Beiersdorf Group from good“ to “good“. This is the six months, 47 per cent were Satisfaction with Hamburg‘s Hamburg has returned to result of the “Barometer of convinced of an unchanged educational system rose from growth and recorded organic Medium-Sized Companies stable business. Even in the 49 to 63 per cent. A stable sales grow by 6.0 per cent in 2010“ presented the business long-term prognosis for the positive development is also the first quarter of 2010. An consultants of Ernst & Young. upcoming twelve months, experienced by locational unexpected record growth was The study is based on a survey optimism dominated with 47 factors. Satisfaction with enjoyed by Beiersdorf‘s spe- of 3,000 German medium-sized per cent. 25 per cent of the the city‘s infrastructure cialist for adhesive tapes, tesa. companies. companies active in Hamburg increased from 3.30 to 3.38 The tesa business segment generated sales of 209 million The new Hamburg figure also plan new investments. per cent. Hamburg‘s support euro in the first quarter of 2010, significantly lies above The positive economic outlook programmes also enjoyed which represent an increase of the national average and for the Elbe metropolis is also better acceptance, climbing 20.2 per cent. Hamburg‘s last result, which reflected by the job monitor: from 2.68 to 2.84 per cent. www.beiersdorf.com both amounted to 84 per in Hamburg, the percentage www.ey.com Hamburg News 06/2010 Page 4

HamburgAmbassador now also to promote Hamburg‘s green assets First Mayor Ole von Beust welcomed Hamburg‘s honorary representatives from all over the world They came from Tokyo, Syd- on “Growth & Environment“ ney, Rio de Janeiro, Johannes- and “European Green Capital burg, Chicago, New York, and 2011“. Hamburg‘s 29 nature Kiev: in early May, Hamburg‘s reserves, presented in a new honorary representatives met book also available in English, at the banks of Elbe and Alster were the main theme of a re- at the meanwhile fifth Hamburg ception hosted by the Secreta- Ambassador meeting. The ry of State Dr. Stephan Hugo highlight of the three-day Winters. Tours of companies meeting was a reception by such as Montblanc in Ham- Hamburg‘s First Mayor Ole burg and Markenfilm GmbH von Beust, followed by a sena- GreenCapital 2010. The agen- International Building Exhibi- in Wedel were also part of the te breakfast at city hall. da of this year‘s meeting thus tion and International Garden programme. Social highlights included presentations of the Show (IBA/IGS), workshops included the evening gala of Sustainable image 61st Overseas Day, and a visit Hamburg Marketing GmbH of Hamburg‘s future concert (HMG) annually hosts the Up-to-date hall concert HamburgAmbassador meeting hall in the presence of Karin German Press Museum: Experience-oriented and full of au- in early May as a platform to von Welck, Minister of Culture, dience appeal, these are key targets of the exhibition concept, intensify contacts, exchange and director Christoph Lieben- recently presented by the registered association “Friends of the experiences, and update the Seutter. The short tour ended German Press Museum“. The feasibility study includes analyses Hamburg expertise. This year, on Elbphilharmonie‘s balcony– on the location, the marketing, and the funding of the museum the encounter focussed on where the group enjoyed the and provides cost details of the museum‘s set up and operation Hamburg‘s green qualities, fantastic view on the Port of along with visitor estimates. Run by a foundation, the press mu- reflected by the city‘s new po- Hamburg‘s 821st anniversary seum will be realised as a public private partnership in the port‘s parade. licy “Growing with foresight“, old warehouse district. www.deutschespressemuseum.de and its election as European www.marketing.hamburg.de

The motto of 2011: the metropolis as future lab News-Bits The “European Green Capital“ Hamburg leads the way with creative ideas While still pupils, Michael Zill- Can a booming trade and ser- of the near future. To discover scheduled to stop at 15 large mer and the brothers Eike and vice metropolis like Hamburg, Hamburg‘s pioneering pro- cities, including, inter alia, Vi- Hendrik Klindworth developed which also is also strong in jects at close, several green enna, Zürich, Antwerp, and first Internet games seven years industry, successfully combine tours will be set up, which can Malmö. The diverse program- ago. Today, their Hamburg-based economic growth and environ- be enjoyed throughout the me of events will also include company Innogames boasts mental protection? Yes, says Hamburg Metropolitan Area a Youth Environmental Sum- more than six million clients, Hamburg – and proves its point on walks, bike tours, or excur- mit and a Day on Internatio- and even its first Korean affiliate. as the “European Green Capi- sion using Hamburg‘s public nal Environmental Law, taking www.innogames.de tal 2011“ with a programme transport. place 15. -16. September with packed with green activities. With a “train of ideas“, participants from all over the PET bottles are ubiquitous. They At the centrally located inner Hamburg‘s green ideas will world. Further planned are are made by Corpoplast‘s stretch city info point, visitors will be travel around Europe. Interes- also workshops, inviting citi- blow moulding technology, inven- able to explore the program- ted cities within the European zens to share and discuss their ted by two locals 35 years ago: me, plans, and visions of the Green Capital Award network visions of a green city. In addi- Otto Rosenkranz and Karl-Heinz European Green Capital 2011. are invited to ‘own’ their own tion, also a guide will be pub- Seiffert. Today‘s stretch blow The permanent exhibition is wagon and to also promote lished, providing suggestions moulding machines can manuf- complemented by a series their respective green ideas, how to make events more en- acture 72,000 bottles per hour. of special shows, explaining achievements and future vironmentally friendly. www.khscorpoplast.de Hamburg‘s economic targets plans. The train‘s itinerary is http://hamburggreencapital.eu

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Arts, Culture, and Media hamburg.de GmbH & Co. KG, Development Corporation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing GmbH Hamburg Marketing e.V., Hamburg Habichtstraße 41 Messe und Congress GmbH, 22305 Hamburg HWF Hamburg Business Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 Development Corporation [email protected] Text: Pressebüro Hilke Maunder