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Hamburg News

12/2009

New landing concept User-generated TV Strong Asian relations Incubator for talents By transferring the landing gear How the internet could secure the is a strong partner for Nurturing talents and training from the aircraft to the ground, future of television is being re- Asia. The Hanseatic city thus professionals: This dual approach two Hamburg engineers hope to search in Leuphana University‘s strenghtens its ties with India has granted the revolutionise aviation. (p. 2) “Kenup“ project. (p. 2) and Asia on many levels. (p. 3) Centre 20 successful years. (p. 4) Newsflash “Ja zu Hamburg!“ mega poster unveiled at “Michel“ back to glory: Initiative starts national ad campaign promoting the business location Hamburg By hosting a festive mess on reformation day 31 Oc- With posters in XXL, the initiati- tober 2009, Hamburg cele- ve “Ja zu Hamburg!“ promotes brated the end of renova- the assets of the Elbe metropo- tion of its landmark church lis to visitors and locals alike. St. Michaelis after 26 years. The first motif of the national The investment costs of 33 campaign was unveiled at million euros were mainly Hamburg Airport in the pre- covered by donations. sence of (f. l. t. r.): Hamburg‘s Renovation of the church, First Mayor Ole von Beust, the marking the largest buil- CEO of Hamburg Airport, Mi- ding project since the end of WW2, started in 1983. chael Eggenschwiler, the presi- 13 years were spent on the dent of the Hamburg Chamber roof and the spire. From of Commerce, Frank Horch, and 2001 onward, the church the CEO of Hamburg Marke- windows, its main entran- ting (HMG) and HWF Hamburg ce and the façade were in Business Development Corpo- the focus. Earlier this year, ration, Heinrich Lieser. the extensive renovation Measuring 120 sqm, the mega business location throughout box“ containing also facts and of the interior started, for print on the multi-storey car in the coming weeks. figures on the business loca- which it had to be closed park P2 humourously links The poster campaign is the se- tion Hamburg. The poster vi- to the public. Next year, the the airport‘s economic perfor- cond activity of the initiative, suals have been designed with new Philipp Emanuel Bach mance to its environmental which has started the year with support of the Hamburg agen- orgue will be added to the southern gallery of the ba- activities. Or did you know that a successful print campaign cies Scholz & Friends Brand roque interior shining in for more than ten years, some featuring testimonials from in- Affairs and Brandmeyer Mar- a creamy white. Once the 120,000 bees have been testing fluential national and internati- kenberatung and realised by church is finished, works on the airport‘s air quality? onal managers from Hamburg- Hamburg-based Hansen Grafik. the parish hall and a new vi- A 50 m x 2 m large adaption of based enterprises. Organiser of the initiative “Yes sitor centre with a shop will the mega poster welcomes arri- Companies interested to use to Hamburg“ is the Hamburg follow. ving passengers in the airport‘s the poster motives in their Marketing GmbH in co-operati- www.st-michaelis.de baggage hall. Further motives corporate communication are on with its partner HWF. will promote Hamburg as a furnished with a digital “tool www.english.hamburg.de/yes

At São Paulo‘s Biennale, Hamburg promotes itself as pioneer of urban development Seven projects from the Elbe metropolis selected for the German entry at the architecture show What are our concepts for the 8th International Biennial of entry comprises seven pro- Wilhelmsburg‘s “New Centre“, future of the city? Answers for Architecture and Design (BIA) jects, which were chosen as the “Energy Bunker Hamburg“, this very simple and yet very “CIDADE PARA TODOS. City pioneering examples reflecting the Unilever headquarter and broad question are given by for All – Ways to Vision“. Next the urban agenda of the 21st two cases of “The Different the German entry curated by year, the German entry will be century. They include the new Hamburg Way“, i. e. Oberha- IBA Hamburg. Until 6 Decem- displayed in Hamburg as part education centre “Gateway fenkantine and Rote Flora. ber 2009, it will feature 30 Ger- of IBA Hamburg‘s mid-term to the World“, the residenti- www.iba-hamburg.de man projects at São Paulo‘s presentation. The German al project “World Quarter“, www.cidade-para-todos.de Hamburg News 12/2009 Page 2

Shortcuts Hamburg is pionieering innovative therapies

Logistics Initiative Neurological diseases and ty Hospital Hamburg-Eppen- to “Keep your nerve – Innova- In a nationwide benchmar- their socio-economic conse- dorf, Hamburg-based Evotec tive approaches to fight neuro- king of technology-oriented quences are a major problem AG, pharma company Merck logical diseases“. Launched in companies, the Logistics Ini- of today‘s societies. A key fo- and Bionamics from Kiel, the 2005, it is meanwhile regarded tiative Hamburg (LIHH) was cus in the life science region consortium successfully com- as a leading industry event for honoured as a “competence north is thus the development peted against 37 applicants experts from politics, research, network 2009“. Ten networks of innovative therapies for last year and was named win- finance, and life sciences. of the “Traffic and Mobility“ these diseases. ner as one of three teams in A central element of the mee- category in the Federal Ger- man “Kompetenznetz“ initia- Possible new medication is the Federal Ministry of Edu- ting will be the discussion on tive participated in the bench- not only being researched at cation and Research‘s (BMBF) latest developments of key in- marking survey. internationally renowned in- BioPharma competition. dicators such as multiple scle- www.hamburg-logistik.net stitutes as the Centre for Mo- Advanced medication is also rosis, apoplexia, neuro-onco- lecular Neurobiology Ham- the key theme of the fifth “Fo- logy, Alzheimer‘s disease, and Funds for burg (ZMNH), but also by the rum Innovative Therapies“, Parkinson‘s disease. The Hamburg Ministry of Eco- Northern German consortium taking place in Hamburg 9-10 www.forum-innovative-thera- nomic and Labour Affairs has NEU². Set up by the Universi- December 2009 under the mot- pies.com allocated 390,000 euros to fund an R & D project of Bei- ersdorf AG. Main target of the project is to develop an orga- A Hamburg innovation: the ground-based landing gear system notypical skin model allowing Aircraft with no undercarriage are eco-friendly and less costly in operation improved insights into the The aircraft‘s weight is a cru- to pursue the development of In May 2009, Jan Binnebesel skin‘s functions. www.beiersdorf.de cial factor in its efficiency: their ground based landing und Till Marquardt have been Light aircraft burn less fuel – gear system GroLaS. By trans- honoured as winners of Ham- Climate computing centre and can thus be operated more ferring the equipment for take- burg start-up competition IN- After two years of construc- economically. If you take away off and touch-down from air to NOTECH Award 2009. Further tion, Hamburg‘s climate com- the undercarriage, the aircraft ground, kerosine consumption awards followed in the course puting centre “Deutsches will immediately loose 15 per could be reduced by up to 20 of the year. Klimarechenzentrum“ (DKRZ) cent of its weight. How such an per cent, thus cutting down The high interest of the indus- has moved into new premises aircraft could still safely take operation costs by up to twel- try in GroLaS is reflected by at Bundesstraße 45a. It now re- off and land is currently being ve per cent. Simultaneously, its integration into the federal sides in the former Institute of tested by the two Hamburg- airports would benefit from the excellence project “Airport Physical Chemistry, which has based aviation engineers Jan reduction of noise and emissi- 2030“, directed by the German been converted for 26 million Binnebesel and Till Marquardt. ons. In addition, the braking Aerospace Centre. GroLaS is euros to house the national They meanwhile filed at pa- energy could be stored and also supported by Airbus. service centre for climate re- searchers. tent and founded MB+Partner used for energy supply. www.mbptech.de www.dkrz.de

Sasol Wax: new plant Innovations and pioneering projects To meet growing demands, Sasol Wax invested 30 million Lüneburg researches the future of TV in the internet euros into a new hydro-trea- ting plant for paraffin waxes Reflections in the dark, an ex- by the students now provide it be achieved that users pro- and several storage tanks at plosion, a dripping water tap, the basis for a much larger re- duce high-quality content and its Hamburg headquarters. all shown in black and white. search project. With “Kenup“, no trash? Which formats are Boasting a production capa- ARTotale‘s winning video is a scientists of Leuphana Univer- successful in the net? And city of more than 300,000 mt, miniature feature film, boiled sity strive to invent the televi- how could one make money Hamburg is the group‘s largest down to one minute and five sion of the future. with these new products? The location. With the new plant, the production capacity of syn- seconds. Its director is a fresh- quest for answers is supported thetic waxes and paraffins will man of Leuphana University Youtube supports uni project by potent players, including, augment by 15 per cent. Lüneburg. Before starting their Today‘s television is currently inter alia, Youtube. The on- www.sasolwax.com studies, all first-year students losing the young generation. line platform will furnish the have to finish a comprehen- Many twens prefer to spend university with a free online Around the world with so- sive project within the first their time in the internet than window for 18 months, where lar power week. This time, they had to in front of the television. Here, amateur producer will be able The world‘s largest solar yacht tackle Urban Art and to pro- “Kenup“ sets in: In future, on- to upload their videos. Their is currently being built at Kiel‘s duce short videos on the work line users will have to produce entries will be checked by a Knierim shipyard. In April 2011, and concepts of the 38 interna- themselves what they would professional editorial team the futuristic trimaran “Planet tional street artists that partici- like to view. “User generated from print, film, and radio, and Solar“ will start its maiden vo- pated in Lüneburg‘s first street content“ is the trend of the be paid a royalty after publica- yage by circumnavigating the art festival ARTotale. Their vi- future. Supported by funds tion. Leuphana scientists will world – simply powered by the deo clips were evaluated by a of Lower Saxony and the Eu- analyse the access statistics of sun. Covered by 38,000 solar panel of experts and presented ropean Union, the research the Kenup window. panels, it could travel with up www.leuphana.de to eight knots. on an online media platform project hopes to solve three by Leuphana. The films shot central questions: How could www.artotale.com Hamburg News 12/2009 Page 3

Spectacular new architecture for Hamburg Shortcuts “Dancing Towers“ at Reeperbahn, Libeskind designs for Rödingsmarkt Best eService for citizen After a twelve year vacancy, ry Mojo Club, which became is also shaping Rödingsmarkt. At the federal eGovernment the square concrete building world-famous with its concerts Backing the Alsterfleet, DWI contest in Berlin, the central at Reeperbahn 1 is gone. at the former bowling alley. To plans to erect an office and German service number for Where bowles used to roll, assure a lively day time use of housing complex based on public authorities 115 was the ‘Dancing Towers‘ will now the venue, a café will also be designs by US star architect granted the first prize in the “Innovation“ category. Next to rock – as Hamburg‘s new entry set up by the music club. Daniel Libeskind. The start of the German cities of Berlin, Ol- to its entertainment mile. Thus Directly adjacent to the office construction is envisaged for denburg and regions of North dubbed by the locals, the twin towers, the four-star Arcotel 2014, when the lease of the Rhine-Westphalia and Hesse, office towers will be made Onyx will house 217 rooms current multi-storey parking also Hamburg was chosen as mostly of glass, based on a and suites behind its black is ending. Its neighbour at Rö- a model area for the pilot pro- design by Hamburg architects back-lit facade. A special high- dingsmarkt 16 has already been ject. The Hanseatic city also Bothe Richter Teherani (BRT). light is the spa & fitness room torn down to make way for an saw a relaunch of its popular Construction is due to start in overlooking the Reeperbahn. office block built by the project “Behördenfinder“, allowing to April 2010, with completion A new dining facility with a developer Cogiton based on find and contact public autho- scheduled for summer 2011. fantastic view on the city and BRT‘s designs until 2011. In the rities online, and to fill in and Builder of St. Pauli‘s new land- the port will move into the top south of the future Libeskinds download standard forms as mark is the Strabag holding, level of the southern tower of house, Waterbound Real Es- PDF. Information on changed opening times and other im- which will move into the to- the twins, boasting also an tate is currently finishing work portant news is also given. on the 10,800 qm office block wers with its 550 Hamburg open-air terrace 80 m above www.d115.de employees. New ground level ground level. “Nikolai-Kontor“. www.hamburg.de/behoerden- tenant will be the legenda- Spectacular new architecture www.hamburg.de finder

Chips for China Hamburg deepens its ties with India The Hamburg-based semi- Third India Week, South Asia Day and delegation visit strengthen bilateral contacts conductors specialist NXP will equip all new Chinese With the celebration of the In- a group of Indian journalists as In the future, India Week will ePassports with its SmartMX dian Festival of Lights, Diwali, well as several business dele- be held in Hamburg every two chip. Already 80 per cent of all Hamburg‘s third India Week en- gations visited the Hanseatic years. To further strengthen the ePasses in the world already ded on a note of hope. For ten city, led by Krishan Kalra, Se- relationship, a delegation of feature this innovative techno- days, 30 events had presented cretary General of the largest the Hamburg MInistry of Cul- logy from Hamburg. the Indian culture and the eco- Chamber of Industry and Com- ture, Sports and Media led by www.nxp.com nomic and political ties of the merce of India. At the conclusi- Secretary of State Dr. Nicholas Fruits of Hamburg research Hanseatic city with the Indian on of India Week, the 7th South Hill, travelled for talks to Mum- Prof. Ada E. Yonath was awar- subcontinent. At the opening Asia Day was organised by bai, Hyderabad, Delhi and Kol- ded the 2009 Nobel Prize in of India Week, Hamburg‘s First the Asia-Africa Institute of the kata, where also a co-operation Chemistry. For her experi- Mayor Ole von Beust hosted a . On the agreement between the Ham- ments, the Israelian scientist Senate Reception at city hall, agenda were, inter alia, the role burg Media School and the used DESY’s light sources. which was also attended by of the middle class in South Film Institute Roopkala Kendro From 1986 to 2004, the top the Indian Ambassador Sudhir Asia as well as forms and tra- has been signed. level scientist was head of the Vyas based in Berlin. Moreover, ditions of theatre in South Asia. www.india-week-hamburg.org Max Planck Ribosome Struc- ture Working Group at DESY. In these years, she intensely used the DESY accelerator 2010 will reflect Hamburg‘s long-term ties to China DORIS to carry out fundamen- Hamburg House at Shanghai‘s EXPO, CHINA TIME and Hamburg Summit in Hamburg tal research and to identify the structure of ribosomes. From 1 May to 31 October 2010, heat pumps, the building will TIME Hamburg, celebrated http://zms.desy.de Shanghai is host of EXPO 2010. consume only 50 kW per sqm throughout the city 9 - 25 Sep- At the Chinese world exhibi- each year. This will only be a tember 2010 for the third time. New hotel for the young tion, Hamburg will promote fourth of what is required in a Already for the fourth time, the A subsidiary of the Patron Capi- itself as an innovative and live- traditional office building, ac- Hamburg Chamber of Com- tal group seated in London has able German metropolis. In cording to Ingrid Spengler, ar- merce will once again host its acquired the Klockmann-Haus addition, the Hanseatic city will chitect of the project. After the international meeting “Ham- opposite Hamburg‘s central present Germany‘s only Urban end of EXPO, the Hambourg burg Summit: China meets station. The new owner plans Best Practices Area (UBPA) House will remain in Shanghai Europe“, taking place 24 - 26 to convert the former home pavilion. Called “Hamburg to reflect the close relation- November 2010. Every two of “Klockmann” suitcases House“, it will incorporate ship between Shanghai and years, the summit brings toge- and leatherware into a youth both living and office functions Hamburg twinned since 1986. ther corporate figureheads and hotel with up to 130 rooms. to showcase how mankind Shanghai‘s heritage in Ham- public leaders from China and Including the purchase price, the total investment volume could enhance the experience burg is a traditional tea house. Europe for the discussion of amounts to approximately 25 of urban living through resour- The special relations existing key issues of mutual interest. million euros. ce and energy conservation. between Hamburg and the http://en.expo2010.cn www.patroncapital.com Using both a rooftop solar pa- Middle Kingdom can be ex- www.chinatime-hamburg.de nel system and underground perienced at close at CHINA www.hamburg-summit.com Hamburg News 12/2009 Page 4

Ballet Centre Hamburg: 20 years of excellence in dance The unique training centre was founded in 1989 by the charismatic choreographer John Neumeier‘s Hamburg size of the allowed to for 60 per cent of the company Ballett is a gem of the cultu- actual sta- restore the and include stars like Silvia Az- ral metropolis Hamburg. The ge of Ham- old wall zoni or Carsten Jung. company‘s home is the “Ballet burg‘s Sta- paintings. This month, it‘s now John Centre Hamburg – John Neu- te . The centre‘s Neumeier‘s turn to celebrate meier“ that recently celebrated The con- s u c c e s s his 40th anniversary as a ballet its 20-year-anniversary with an version of in training director. On December 1, 1969 open day and a ballet workshop the herita- young stars he became the youngest bal- at the Hamburg State Opera. ge-protec- is reflec- let director ever of the Frank- For both events Neumeier in- ted 1920s ted by the furt Ballet. He remembers that vited students from befriended building by ensemble. John Cranko, then director of ballet schools from all over the Fritz Schuhmacher was made Ten years ago, only one third the Ballet, had two world, including Toronto, Paris, possible by public funds and was made up by home-trained pieces of advice for him: Have and Copenhagen. private donations. They also dancers. Today, they account a party for your company eve- The ballet centre is a dance in- ry year and don’t be afraid of stitution unique in the world, them! “So far, I have always housing a training centre for the Up-to-date followed this advice“, John ballet company, a ballet school Neumeier says and took the Paul McCartney is hitting the road once again. The 67 year old ex- with 70 students in ten classes, tips to Hamburg in 1973, whe- Beatle is starting its “Good Evening Europe“ tour in the city, where a boarding school with 35 re- re he became ballet director his career began: in Hamburg. According to McCartney, “This is sidents, and ballet adminis- and was appointed “Ballet- my chance to bring our current show home to where it all began. tration all under one roof. The tintendant“ in 1996. Today, Starting in Hamburg, ending in London and rocking everywhere school boasts a library and vi- Hamburg‘s honourary citizen in between. I’m very much looking forward to ending the year on deo archive, eight training and is the world’s longest serving a high.” So, welcome home! You will only need a slightly larger ballet halls bearing the names ballet director. venue this time – Color LineArena is waiting for you. www.hamburgballett.de of famous choreographers, www.paulmccartney.com and the “Petipa-Saal“ in the www.musikmetropole.hamburg.de

Pop stars from Hamburg storm German album charts News-Bits With stars and infrastructure, the Elbe metropolis is Germany‘s capital of pop Xavier de Maistre was ho- With five German artists in the living and working conditions by is a central meeting place noured with the Echo Klassik, top five of German album char- for pop musicians. Promising for young artists, “Karostar”. the award of the German Phono ts, Hamburg has reaffirmed its talents are being prepared for Combining offices, studios Industry. Since 2001 a professor leading role in the German pop their international career at and shops under own roof, it at Hamburg‘s University of Mu- music market. According to the Hamburg School of Mu- allows to mutually inspire one sic and Drama, he made the harp Media Control, top of the pops sic, Northern Germany‘s only another. Tenants incluse labels a highly popular instrument. were Bahrenfeld-based Tokio vocational school for popular like Audiolith, Herzog Records, www.echoklassik.de Hotel with their album “Huma- music. The quality of the two- Grand Hotel van Cleef, and the noid“, Scooter from Ottensen year degree course is reflected industry association RockCity 62 x gold and 4 x platin: The with “Under The Radar Over by the success of its graduates, Hamburg e.V.. Together with Hamburg composer Carsten Bohn The Top“, Nena from Rahlstedt including, inter alia, Roger Ci- Haspa Music Foundation, the was honoured with 66 music pri- with “Made in Germany“, Bela cero, Inga Rumpf, and the trio latter annually invites young zes at one go. He was thus recog- B. from St. Pauli with his release Ruben Cossani. Newcomers talents aged 18 to 30 to parti- nised for the music he composed “Code B“, and Eimsbüttel‘s Jan from all over the world annu- cipate in its contest “Noise or for the audio book classics of “The Delay with “Wir Kinder vom ally come to Hamburg to par- Bluster“, honouring the win- Three ???“ (32 editions), “TKKG“ Bahnhof Soul“. ticipate in September at Ree- ners with a professional one- (20 editions), and “Five Friends“ With its well-established in- perbahn Festival, Hamburg‘s year coaching free of charge. (13 editions). frastructure, the music me- well-known club festival for www.musikmetropole.hamburg.de www.bignote.de tropolis Hamburg offers ideal international new music. Close www.karostar.de, www.rockcity.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Arts, Culture, and Media hamburg.de GmbH & Co. KG, Development Corporation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing GmbH Hamburg Marketing e.V., Hamburg Habichtstraße 41 Messe und Congress GmbH, 22305 Hamburg HWF Hamburg Business Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 Development Corporation [email protected] Text: Pressebüro Hilke Maunder