Hamburg News 12/2009 New landing concept User-generated TV Strong Asian relations Incubator for talents By transferring the landing gear How the internet could secure the Hamburg is a strong partner for Nurturing talents and training from the aircraft to the ground, future of television is being re- Asia. The Hanseatic city thus professionals: This dual approach two Hamburg engineers hope to search in Leuphana University‘s strenghtens its ties with India has granted the Hamburg Ballet revolutionise aviation. (p. 2) “Kenup“ project. (p. 2) and Asia on many levels. (p. 3) Centre 20 successful years. (p. 4) Newsflash “Ja zu Hamburg!“ mega poster unveiled at Hamburg Airport “Michel“ back to glory: Initiative starts national ad campaign promoting the business location Hamburg By hosting a festive mess on reformation day 31 Oc- With posters in XXL, the initiati- tober 2009, Hamburg cele- ve “Ja zu Hamburg!“ promotes brated the end of renova- the assets of the Elbe metropo- tion of its landmark church lis to visitors and locals alike. St. Michaelis after 26 years. The first motif of the national The investment costs of 33 campaign was unveiled at million euros were mainly Hamburg Airport in the pre- covered by donations. sence of (f. l. t. r.): Hamburg‘s Renovation of the church, First Mayor Ole von Beust, the marking the largest buil- CEO of Hamburg Airport, Mi- ding project since the end of WW2, started in 1983. chael Eggenschwiler, the presi- 13 years were spent on the dent of the Hamburg Chamber roof and the spire. From of Commerce, Frank Horch, and 2001 onward, the church the CEO of Hamburg Marke- windows, its main entran- ting (HMG) and HWF Hamburg ce and the façade were in Business Development Corpo- the focus. Earlier this year, ration, Heinrich Lieser. the extensive renovation Measuring 120 sqm, the mega business location throughout box“ containing also facts and of the interior started, for print on the multi-storey car Germany in the coming weeks. figures on the business loca- which it had to be closed park P2 humourously links The poster campaign is the se- tion Hamburg. The poster vi- to the public. Next year, the the airport‘s economic perfor- cond activity of the initiative, suals have been designed with new Philipp Emanuel Bach mance to its environmental which has started the year with support of the Hamburg agen- orgue will be added to the southern gallery of the ba- activities. Or did you know that a successful print campaign cies Scholz & Friends Brand roque interior shining in for more than ten years, some featuring testimonials from in- Affairs and Brandmeyer Mar- a creamy white. Once the 120,000 bees have been testing fluential national and internati- kenberatung and realised by church is finished, works on the airport‘s air quality? onal managers from Hamburg- Hamburg-based Hansen Grafik. the parish hall and a new vi- A 50 m x 2 m large adaption of based enterprises. Organiser of the initiative “Yes sitor centre with a shop will the mega poster welcomes arri- Companies interested to use to Hamburg“ is the Hamburg follow. ving passengers in the airport‘s the poster motives in their Marketing GmbH in co-operati- www.st-michaelis.de baggage hall. Further motives corporate communication are on with its partner HWF. will promote Hamburg as a furnished with a digital “tool www.english.hamburg.de/yes At São Paulo‘s Biennale, Hamburg promotes itself as pioneer of urban development Seven projects from the Elbe metropolis selected for the German entry at the architecture show What are our concepts for the 8th International Biennial of entry comprises seven pro- Wilhelmsburg‘s “New Centre“, future of the city? Answers for Architecture and Design (BIA) jects, which were chosen as the “Energy Bunker Hamburg“, this very simple and yet very “CIDADE PARA TODOS. City pioneering examples reflecting the Unilever headquarter and broad question are given by for All – Ways to Vision“. Next the urban agenda of the 21st two cases of “The Different the German entry curated by year, the German entry will be century. They include the new Hamburg Way“, i. e. Oberha- IBA Hamburg. Until 6 Decem- displayed in Hamburg as part education centre “Gateway fenkantine and Rote Flora. ber 2009, it will feature 30 Ger- of IBA Hamburg‘s mid-term to the World“, the residenti- www.iba-hamburg.de man projects at São Paulo‘s presentation. The German al project “World Quarter“, www.cidade-para-todos.de Hamburg News 12/2009 Page 2 Shortcuts Hamburg is pionieering innovative therapies Logistics Initiative Neurological diseases and ty Hospital Hamburg-Eppen- to “Keep your nerve – Innova- In a nationwide benchmar- their socio-economic conse- dorf, Hamburg-based Evotec tive approaches to fight neuro- king of technology-oriented quences are a major problem AG, pharma company Merck logical diseases“. Launched in companies, the Logistics Ini- of today‘s societies. A key fo- and Bionamics from Kiel, the 2005, it is meanwhile regarded tiative Hamburg (LIHH) was cus in the life science region consortium successfully com- as a leading industry event for honoured as a “competence north is thus the development peted against 37 applicants experts from politics, research, network 2009“. Ten networks of innovative therapies for last year and was named win- finance, and life sciences. of the “Traffic and Mobility“ these diseases. ner as one of three teams in A central element of the mee- category in the Federal Ger- man “Kompetenznetz“ initia- Possible new medication is the Federal Ministry of Edu- ting will be the discussion on tive participated in the bench- not only being researched at cation and Research‘s (BMBF) latest developments of key in- marking survey. internationally renowned in- BioPharma competition. dicators such as multiple scle- www.hamburg-logistik.net stitutes as the Centre for Mo- Advanced medication is also rosis, apoplexia, neuro-onco- lecular Neurobiology Ham- the key theme of the fifth “Fo- logy, Alzheimer‘s disease, and Funds for Beiersdorf burg (ZMNH), but also by the rum Innovative Therapies“, Parkinson‘s disease. The Hamburg Ministry of Eco- Northern German consortium taking place in Hamburg 9-10 www.forum-innovative-thera- nomic and Labour Affairs has NEU². Set up by the Universi- December 2009 under the mot- pies.com allocated 390,000 euros to fund an R & D project of Bei- ersdorf AG. Main target of the project is to develop an orga- A Hamburg innovation: the ground-based landing gear system notypical skin model allowing Aircraft with no undercarriage are eco-friendly and less costly in operation improved insights into the The aircraft‘s weight is a cru- to pursue the development of In May 2009, Jan Binnebesel skin‘s functions. www.beiersdorf.de cial factor in its efficiency: their ground based landing und Till Marquardt have been Light aircraft burn less fuel – gear system GroLaS. By trans- honoured as winners of Ham- Climate computing centre and can thus be operated more ferring the equipment for take- burg start-up competition IN- After two years of construc- economically. If you take away off and touch-down from air to NOTECH Award 2009. Further tion, Hamburg‘s climate com- the undercarriage, the aircraft ground, kerosine consumption awards followed in the course puting centre “Deutsches will immediately loose 15 per could be reduced by up to 20 of the year. Klimarechenzentrum“ (DKRZ) cent of its weight. How such an per cent, thus cutting down The high interest of the indus- has moved into new premises aircraft could still safely take operation costs by up to twel- try in GroLaS is reflected by at Bundesstraße 45a. It now re- off and land is currently being ve per cent. Simultaneously, its integration into the federal sides in the former Institute of tested by the two Hamburg- airports would benefit from the excellence project “Airport Physical Chemistry, which has based aviation engineers Jan reduction of noise and emissi- 2030“, directed by the German been converted for 26 million Binnebesel and Till Marquardt. ons. In addition, the braking Aerospace Centre. GroLaS is euros to house the national They meanwhile filed at pa- energy could be stored and also supported by Airbus. service centre for climate re- searchers. tent and founded MB+Partner used for energy supply. www.mbptech.de www.dkrz.de Sasol Wax: new plant Innovations and pioneering projects To meet growing demands, Sasol Wax invested 30 million Lüneburg researches the future of TV in the internet euros into a new hydro-trea- ting plant for paraffin waxes Reflections in the dark, an ex- by the students now provide it be achieved that users pro- and several storage tanks at plosion, a dripping water tap, the basis for a much larger re- duce high-quality content and its Hamburg headquarters. all shown in black and white. search project. With “Kenup“, no trash? Which formats are Boasting a production capa- ARTotale‘s winning video is a scientists of Leuphana Univer- successful in the net? And city of more than 300,000 mt, miniature feature film, boiled sity strive to invent the televi- how could one make money Hamburg is the group‘s largest down to one minute and five sion of the future. with these new products? The location. With the new plant, the production capacity of syn- seconds. Its director is a fresh- quest for answers is supported thetic waxes and paraffins will man of Leuphana University Youtube supports uni project by potent players, including, augment by 15 per cent. Lüneburg. Before starting their Today‘s television is currently inter alia, Youtube. The on- www.sasolwax.com studies, all first-year students losing the young generation.