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I Collling to 'this Theater
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(THIS IS EXACT REPRODUCTION OF WINDOW CARD) THE NORMAN STUDIOS PRESENTS
Thrilling EPic of the Oil Fields · WITH ALL GOLORED CAST Or:ae of the True Stories of Living Colored Examples
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A Smashing Photo Pia~
CO-STARRING j Lawrence Criner and Kathryn ..: BoYd. Oriainal Lafayette PlaY- . ers. Steve Reynolds. ••pea·· Alfred Norcom. United States Marshal. L. B. Tatums and
Entire CitY of Tatums. Okla.:,,:,. :I ARE YOU A SHOWMAN ? PROVE IT WITH BLACK GOLD A Great Line of Exploitation Accessories BLACK GOLD Appeals to every man, woman and child in your city. Their patronage depends on your ad vertising and proper exploitation
Give it 30 days advance adver THE STORY OF BLACK GOLD Since Oil had been discovered on the Oklahoma Range, around the Jittle tising and ~book the picture for town of Tatums, ranching had been abandoned. Mart Ashton, owner of the Bar Circle Ranch, was the newest victim of the Black Gold Fever. The oil driU , 11ras boring a hole to wealth or poverty, into which he had sunk all h is cash and even sacrificed his fine herd of cattle to raise cas.J'i to :;ink the first well on his ranch. On an adjoining claim, the Ohio Company brings an extra long run. You are sure in a well and this forces Ashton to drill an offset well within 30 day!. or lose the permit to drill on his own ranch. Pete Barkley, Ashton's c,i) driller, refuses to drill further until he is paid 54,000. due him. Barkley is scheming with Walter Worder, Cashier of t he Ranchmans National Bank to secure Ashton's permit to jam your theatre. by delaying work on his well. Ashton manages to borrow the money to force Barkley to continue drilling, but Worder and Barkley snare him in a plot and accuse him of robbing- r_· the Bank. Ace Brand, Ashton's Foreman, knows he is inno cent, but is unable to prove it. Alice An derson, daughter of the President of the Ranchmans National, and in love with Ace, 1 does everything in her power, to prove , _;,; Ashton's innocence, but to no avail. W ith Ashton in jail, his well idle, and only 7 days left to bring it in, it is up to Ace, Alice and Peg Reynolds, the one legged cow hand on the Bar Circle to bring in the well secretly. As to how they do this, through super human effort, and without sleep for 48 hours, fighting a band of crooks-only to discover it is a dry hole-with appa Mr. Exhibitor rently everything lost-and Ashton in jail- makes an absorbing story of ac lion and thrills-wth a great surprige at the end when everything is cleared up Does Mart Ashton discover BLACK GOLD on his Ranch?
OUTSIDE OF HERALD- USE PLENTY OF THEM Which is the most valuable to you This Press Sheet, or, a DOLLAR The Norman Studios Present BILL? BLACK GOLD Wei! it cost us over a dollar a piece ONE OF THE TRUE STORIES OF LIVING ' COLORED EXAMPLES to prepare and mail this press sheet Featuring: to you. There are less than a hun LAWRENCE CRINER KATHRYN BOYD dred colored theatres who will run a STEVE REYNOLDS (Peg) ALFRED NORCOM colored picture, but in spite of the U. S. Marshal L. B. Tatums, and big distribution costs, The Norman the entire all-colored City of Tatums, Oklahoma. Studios have given you the best a d Stirring Epic of the Oil Fields vertising and picture money could All Colored Cast produce. Hang out the opposite page and the reverse page of this circular in front of your theatre. Then the money we have put into it will bear fruit for us both.
INSIDE OF HERALD- USE PLENTY OF THEM Advertising: Accessories
I Brilliant Five Color Lithos, Window Cards, 11 x 14 Rotographs, ' Heralds, Slides, T railer---ln fact,,everything you need to Put It Iver Big
YOU CAN DO JUST SO-SO OR YOU CAN CLEAN-Llf---WHICH SHALL IT BE~ CoDling to . his ·Theater
THE NORMAN STUDIOS PRESENTS
Thrilling EPic ot the Oil Fields . WITH ALL COLORED CAST
,_ . ' ' ~- One-of the True Stories of Living Colored Examples ·
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A Smashing P~oto Plav ' CO-STARRINP Lawrence cr·ner and Kathryn BoYd. Oril!in I Lafayette Play ers. Steve eynolds. ••peg•• Alfred Norcdm. United States Marshal. L. B. Tatums and the Entire CitY of Tatums. Okla. (A True P ress Story that yo ur Col BLACK GOLD IS FILMED BY ored Paper should be glad to publi sh) NOMAN STUDIOS .> BLACK GOLD BRINGS PROSPER- Thrilling oil picture made in Tatums, ITY TO COLORED RANCHERS Oklahoma, the all-colored city. Black Gold will Swell OF TATUMS, OKLAHOMA < Prominent color ed leaders over t he Founder of Tatums lives to see it United States have fin ally ind uced Q The Norman Studios, of Arlington, I experience a wild cat oil boom. F lorida, t o make a ser ies of True Over 30 years ago, when Oklahoma Stories olf Living Colored Examples, YOUR BANK ACCOUNT! was Indian Territory, L. B. Tatums, showing t heir dramatic rise to lead 0 an adventuresome colored man, left ership and wealth, against over his home in the mountains of Ken whelming odds. And it has been t ucky, and headed West into Okla pointed out to The Norman Studios, E-- homa. Reaching a beautiful spot t hat such a series of Tr ue Stories near the Arbuckle mountains, made would inspire ambition in m embers A CONFIDENTIAL LETTER TO YOU famous by Jesse James and the Dal pf the colored race t o accomplish ton Bros., he settled and founded the t hings achieved by t heir leaders. the town of Tatums, Oklahoma. 26 The West is full of hardy colored FRIEND EXHIBITOR:- years ago, the United States Govern pioneers who settled t h ere years ago ment appointed him United States am ong savage Indians and fou nded Again, I can say that The Norman Studios has produced for your Marshal. And today, h e is t he old a colored empire which stan ds as a est United States Marshal holding monument to th eir daring and cour theatre, another grea t colored novel picture, Black Gold. Novel in ~ ., office for 26 consecutive years. Ile age. Such a community which has the fact that it is the first big Oil Picture with an all-colored cast, is also City Marshal of Tatums, t he grown into a city of 1,800 inhabit town he founded. a nts, is Tatums, Okla ., fo unded by a nd is a True Story of Living Colored Examples. No expense was spared, Marshall Tatums couldn't have L. B. Tatums, a colored man, 30 within reason, to ma ke thi s picture have the proper atmosphere, and so it picked a more beautif ul and wild years ago. Ile is now United States looking spot to .found his town when Marshal, and has lived to see t he was made upon the loca tion of the story, the oil fields of the Colored City he came to th e Indian Territor y 30 city he founded experience an oil of Tatums, Oklahoma. This necessitated transporting the cast of profes years ago. The hills and m ountains boom which has br ought prosperity abound in minerals, lead even crop to the colored rancher s ar ound Ta sionals, there by railroa d, to within 25 miles of the locations, and then 25 ping above t he ground in almost tums, and a wealth of t hr illing ex miles by automobile through the mountains. The cast came from as far South pure state. And t hough this wealth periences. And it is one of t hese as Jacksonville, Fla ., a nd as far North as Chicago. Indeed, an ambitious was in sight, he never dream ed t hat thrilling experiences t hat is t he basis even greater wealt h lay below the of t he Tr ue Story of Black Gold undertaking, with such a few theatres for revenue. The cast need no comment. earth and he was to live to see Ta just fi lmed by The Norman Studio~ They are leaders in their profession. The story can't be beat for thrills. tums go through a wild cat oil boom in Tatums. bringing prosperity to t he color ed It's real and staged among the proper atmosphere. Through proper connec ranchers around Tat ums and a Story of Black Gold Reads Like tions, I was able to secure the whole-hearted co-operation of the Standard wealt h of t hrilling experiences. F iction, but It is True John Crisp, one of the lease hold Since oil had been discover ed on Oil Company, who were drilling several oil wells on the Tatum's property ers around Tatums, is a colored man the Oklahoma Range, around t he lit which were best to film, a nd through their assistance, Black Gold, is au who ):>rought in three producing wells tle city of Tatums, ranching had on h1s property, one of which is ver y been abandoned. ~far t Ashton, own thentic from every drilling detail, and aside from it's thrills, is a true valuable because it contains a high er of the Bar Circle Ranch, was portrayal of the Romance of Oil towa rds which no oil man can point a finger percentage of one of the miner al the newest victim of t he Black Gold antiseptics good for r heumatism an d · Fever. The oil drill was boring a of criticism. foun~ almost in a pure state. A big hole to wealth or poverty, into which chemical company has offered h im a he ha d sunk all his cash and even LISTEN! handsome sum for the output of t his sacrificed his fi ne herd of steers to You have seen Action. But you never have seen Action in a colored well, and the Humble Company has raise cash to sink the fi rst well on closed a deal with him for t he out his ranch. On an a dj oining claim, picture like Black Gold. The Hero doesn't do all the fighting--he just pulls put of his other wells one of which the Ohio Company br ings in a well, three different ones--but did you ever see a one-legged man fight? This same flows oil in such a pu;e state that it and the law r equires t hat Ashton needs no refining for lubrication drill an offset well within 3 0 days, one legged m~n, Stev3 Revnolds, besides his fight, does a marvelous feat of purposes. John Crisp is now a resi or lose the permit to drill on his own skill on the precipitious 100 foot long roof of the derricK house on one leg dent of Ardmore, Oklahoma, t he lar ranch. P ete Bar kley, Aston's oil gest City near Tatums and is en driller, st ops wor k and r efuses to that I can confidently s a y h a s never been done by a one legged man before; gaged in business with his father dr ill further until he is paid $4,000 and in his jump, h e injured himself so that he was under the Doctors care Tobe Crisp, who runs a fine theatr~ due him. Barkley is sch eming with there for the colored people. Walter W order, Cashier of the for two weeks. Ha ve you ever seen a picture of a gas well on fire that the If you look on your map of Okla Ranchmans National Bank to secure roar could be hea rd for 6 miles, the fire was so big? Well, I c a ught one homa, you will find t hat Tatums is Ashton 's drililng permit by delaying located about 25 miles West of Da work on his well. Ashton manages just as she blew in a nd just a fter it had melted down the steel derrick and vis, Oklahoma, and about 45 miles to bor row the money to force Bark burned all the woodwork f or a block a round. It's in Black Gold--just one of Northwest from Ardmore. Has a ley to resume drilling, but W order the many thrills. Post Office, modern schools and a and Barkley snare him in a plot, and hospitable colored population. And accuse him of robbing t he bank. Ace through the wide awake efforts of Brand, Ashton's F or eman , knows NOW FRIEND EXHIBITOR, John Crisp and its founder, Mar that he is innocent, but is unable to Q You h a ve taken my word for Norman Pictures before, and found it shal Tatums, the Norman Studios pr ove it . Alice Ander son, da ughter of Arlington, Flor ida, were induced of the President of th e Ranchmans Straight Stuff. Here's one tha t you can BOOK RIGHT NOW, and see a stream or to bring a cast of pr ofessional col National, and in love with Ace, does ...J BLACK GOLD flow into your Bank Account, and send your patrons away with a ored performers, including J. Law everything in her power to prove rence Criner and Kathryn Boyd two Ashton 's innocence, but to no avail. smile tha t will me a n more of their pa tronage. famous original Lafayette P la'yers, W it h Ashton in jail, his well idle, 7 0 Steve (Peg) Reynolds, t heir one and only days left to bring it in, YOURS FOR ACTION, legged star and Alfred Nor com , to it is up to Ace, Alice an d Peg Rey Tatums, and enact the t hrilling Tr ue nolds, the one-legged cow hand on c., R. E. Norman Story of John Crisp and his struggle the Bar Circle Ranch, to br ing in to secure oil in spite of t he eff or ts the well secretly. N O R M A N S T U D I O S of a crooked drilling contractor. And As to how they do t his, t hrough it is around these facts that The N or superhuman efforts and wit hout ARLINGTON, FLORIDA man Studios have builded t heir great sleep fo1 48 hours, fighting a band ~ Colored Cast Picture, B lack Gold. of crooki- only to discover th e well ~ h o fi,~ ~t n f ., ~n-,•ln C! ,.._f True Sto rie:: is a dry nole-with apparently every ... of Living Colored Examples which thmg Jost-an d Ashton in J ail u l is being received with a gri:at ova makes an absorbing story of action tion in the Colored Theatres over and t hr ills-with a gr eat sur prise the United States. The entire town at t he end when everything is cle1:1red of Tatums takes part in Black Gold, up.Colo r ed T eatre Patrons will be < and one of the t hrilling scen es, a i ~ght between the hero a nd villain, able to see is picture at t he ...... J 1s staged on the Main Stn '-' ~- The ...... , ...... Theatre oil scen es were taken du, : ".! thP ac tual drilling of an oil well a1. ' ,ile thE;s~ _s cenes were being madt, ·1 11 adJommg well blew in afire, and t he LET'S GO AND GET THE= DOUGH Norman Studios were able to secure pictures of this well afire, which adds to the many thr ills in Black BLACK GOLD r.nld WILL DO IT HAVE YOU PLA YEO
wc:r.: (.? <( :z: The Flying Ace ? <( < A Smashing Airplane Detective Mystery. The fi rst ~ Q w rJ) -ct: and only one of its kind. Real flying, stunts, thrills > 0 :i 0 0 ,-l with an all-colored cast. <( ...... :z: Q "' 0 c:r.: :z: ...::> ::>
"T1 t""' CRIMSON SKULL 0 The big colored western that starts with a fight and :::i:, ends with one. Made in the All-Colored City of -0 Boley, Oklahoma. A consistent money-maker for > the exhibitor. ALL NOVEL COLORED CAST BOX OFACE BREAKERS! TEEMING WITH ACTION They Are Repeating to Packed Returns !