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A Study on the Folkway and Cultural Potential of Homestay at Taling Chan District, Bangkok

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A Study on the Folkway and Cultural Potential of Homestay at Taling Chan District, Bangkok International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-3, Issue-4, Aprl.-2017 http://iraj.in A STUDY ON THE FOLKWAY AND CULTURAL POTENTIAL OF HOMESTAY AT TALING CHAN DISTRICT, BANGKOK NATENAPA LUANGSA-ART Suan Sunandha Rajabhat University Bangkok Thailand E-mail: [email protected] Abstract- This research aims to study the potential in the dimensions of folkways and cultures of homestay at Taling Chan District, Bangkok. The research concentrates on the qualitative outcomes which are collected the data by purposive sampling survey, observation, and interview from the targets and stakeholders in the mentioned area. With primary content analysis and examine, the consistency of the related issues gets re-examined once and until the data gets saturated. It is found that cultural asset and tourism resources in Taling Chan District are interesting and attractive to tourists. With potential assessment of the mentioned resources in the related fields, they have potential to manage and organize the homestay programs efficiently due to their various traditional cultural asset and tourism resources. So, this is suitable to develop the tourism programs and activities to be parts of the homestay corresponding to the community’s context. Keywords- Potential, Folkways, Culture, Homestay I. INTRODUCTION III. LITERATURE REVIEW There are various tourism models in each province of Pharadet Phayakvichian (2001) has mentioned that Thailand; for example, natural tourism, cultural homestay tourism is the tourism model which tourism, folkway tourism which we can do activities community rejoices in welcoming and hosting like buying local items, etc. Each tourism model has tourists, and also sharing folkways, cultures, social its own uniqueness that impresses tourists. Taling environment, and the ecosystem of attractions, and Chan District in Bangkok is one place where there are probably exchanging cultural experiences and many important ecotourism and cultural tourism differences between tourists, hosts, and local people. attractions such as floating markets (like Khlong Lat Natchamon Suvittayapan (2002) (cited from Karuna Mayom floating market, Wat Taling Chan floating Dechativong Na Ayuttaya. 1994) has divided market), temples (like Wat Champa temple, Wat homestay tourism resources into groups which are Saphan temple). Particularly, the tourists can enjoy related to the mentioned definition of homestay touching and learning the ways of life in the tourism which are suitable to study and examine the community along the canal which stay traditional and cultural asset of homestay tourism management as agricultural. follows; One most important factors playing significant role in 1. Local existing resources the tourism and affecting the tourist’s decision is the a. Marketing resources – local traditions and accommodation, in particular homestay cultures, natural environment attractions of accommodation where appropriate activities related community to community’s context should sustainably provide to b. Facilities, accommodation and food offered tourists. According to the mentioned factor, there is to tourists to participate the activities and plenty of homestays in the area of Taling Chan. folkways such as staying with the local Therefore, the researcher selects to study the people, trying local food, observing folkways and cultures in this community in order to lifestyles, and also experiencing mental sustainably manage the appropriate programs and impression like getting warming welcome activities which are the database decision of the and hospitality tourists on the visit and stay, and also lead to the community’s income distribution. 2. Operating resources a. Tentative plans and interesting programs – II. OBJECTIVES Thai cooking course, integrated agriculture and local daily routines learning 2.1 To study the cultural asset and tourism resources b. Tourism supportive system – Health care in Taling Chan District, Bangkok center, Security management, and natural food sources 2.2 To study the potential in the dimensions of c. No unwanted environment or creations folkways and cultures of homestay accommodations among the original resources located in Taling Chan District, Bangkok. A Study on The Folkway and Cultural Potential of Homestay at Taling Chan District, Bangkok 7 International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-3, Issue-4, Aprl.-2017 http://iraj.in According to the definition and principals mentioned supported. For the outstanding attractions, there are above, it is related to the research of Kusuma two places such as Wat Champa temple and Chao Promchan (2008) on the study of cultural homestay Poh Jui shrine. The first place, Wat Champa temple, tourism potential at Baan Khlong Ruea, Pato District, Luang Por Chokh Dee Fig.1. the old historical temple Chumphon. It is found that homestays in Baan in the age of Ayuttaya, is the center of Koh San Chao Khlong Ruea have arranged the tourism activities community. Another place is Chao Poh Jui shrine related to their context such as bamboo rafting, where is respectful for seamen and villagers, and fishing, natural trekking, and aerobic exercising with where there is annually festival and a grand festival local people so that awareness of natural conservation every three years. About the architecture of the is mentally created in tourist’s minds. Besides, it is accommodation, some of them are still original as we also agreed with the study of Onchana Saenchai could see in the central area of Thailand now. Chantraprayun and Wachareewan Sasiphlin (2001) that cultural homestay tourism is the model which Refer to the mentioned result above, it is evaluated causes no natural resources, environmental and and concluded as follows; - cultural destruction based on the case study of Homestay management in Baan Mho community, Pa Folkway living Fig.2 – water resources in the Phai, San Sai District, Chiang Mai. That ecotourism community play an important role in people’s way of and cultural attraction potential (without tourism life while horticulture has been a major vocation from management) assessment shows that 100 percentage the past until today. of local cultures and accommodation where the tourists easily experience the taste of rural lifestyle - Local food and dessert – most menus are mainly reflect the potential on local tradition, natural sources made from ingredients easily found in the community and the coherence of cultural-traditional inheritance, which help to reduce costs and also show the and 60 percentage agree with the artistic and cultural potential on using resources efficiently. beauty, mental local connection and the strong resolution on cultural maintenance (60%). - Folk wisdom – it is found that most original folk wisdom has been passed on the knowledge from the IV. METHODOLOGY past to the new generation. Not only the original ones, but also the other folk wisdoms are supported to This study of the potential in the dimensions of the community in order to accommodate the future folkways and cultures of homestay accommodations tourism. is a qualitative research collecting data by purposive sampling survey, observation and interview the - Local tourism – there are lots of cultural and targets and stakeholders living in the selected area. historical attractions originally built in the late of The primary analyzed and examined data in the Ayuttaya era, where they are the sentimental value of related issued is re-examined once from the local people. Besides, traditional festivals are stakeholders by content analysis technique until the organized annually. data gets saturated. (Waltz, Strickland and Lenz 1991) According to the mentioned potential evaluation, it shows that cultural assets and tourism resources in V. RESULTS AND DISCUSSION Taling Chan district and Koh San Chao community have the ability to develop and manage the homestay Based on the survey and observation the homestay in tourism programs by using resources and original Taling Chan District located in the area of Koh San assets in the area to initiate the tourism activities Chao community, it is found that cultural asset in the related to the folkway seamlessly. Discussion folkway there, most people living along the canal According to the result on the study on the Folkway travel by boat. It is an agricultural society where and Cultural Potential of Homestay Accommodation raised gardens, lotus planting and ditches (for in the Area of Taling Chan District, Bangkok, it draining wet land) are still found. For the local food points that the cultural assets and tourism resources in and dessert, those are made from ingredients easily this community are remarkable and attractive to the found in the community such as acacia, coconut, tourists. With their diversity and primitiveness, it is banana, and lotus stem, to cook and serve like green appropriate to develop and manage the homestay curry with chicken, omelet with acacia, deletable tourism programs as mentioned in the study of imitation fruits (Look Chup), herbal drinks etc. cultural folkway, social surrounding, and the Moreover, some folk wisdoms and arts which are ecosystem of tourist attraction which cultural going to be abandoned such as banana stalk carving, experience exchanges possibly occur between Thai fruit carving, coconut leaf basketry, pandanus tourists, local hosts and people (Pharadet leaf folding, chalk powder, perfumed oil, those are Phayakvichian, 2001). still found in the community. Furthermore, religious activities
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