Amphawa Floating Market………………………………………

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Amphawa Floating Market……………………………………… THE REVITALIZATION OF THE OLD MARKETS IN THAILAND By Phukrirk Buasorn A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY Program of Architectural Heritage Management and Tourism (International Program) Graduate School SILPAKORN UNIVERSITY 2010 THE REVITALIZATION OF THE OLD MARKETS IN THAILAND By Phukrirk Buasorn A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY Program of Architectural Heritage Management and Tourism (International Program) Graduate School SILPAKORN UNIVERSITY 2010 50056953: MAJOR: ARCHITECTURAL HERITAGE MANAGEMENT AND TOURISM KEY WORD: CULTURAL HERITAGE / REVITALIZATION / CONSERVATION PHUKRIRK BUASORN: THE REVITALIZATION OF THE OLD MARKETS IN THAILAND. THESIS ADVISOR: COLIN LONG, Ph.D. 253.pp. Markets have been involved in the daily life of Thai people in every era. In the past, markets were community centers. People came to markets not only to buy food and other goods but also to meet friends, share news and engage in other social activities. As a result, old markets are good places for understanding the traditional life of local communities. Each old market has its own unique identity and charming characteristics, which inspired the author to study ways of conserving them. This thesis does not aim to provide suggestions to government authorities to make changes to laws or regulations to improve conservation because it might not be possible to do that. So approach of this thesis is to explore techniques for designing effective guidance for conservation of old markets, to ensure the continuation of their importance to communities and their ‘revitalization’. So the guidance will be designed and developed under existing laws and regulations. It is to be hoped that this study will be useful for those who are looking for guidance in conserving old markets. It may also apply to other communities who want to conserve historic places and pass their community’s identity on to future generations. Program of Architectural Heritage Management and Tourism Graduate School, Silpakorn University Academic Year 2010 Student's signature .............................................................................. Thesis Advisor's signature ..................................................................... c ACKNOWLEDGEMENT I pay lots of efforts into this thesis. Challenge is to get enough know-how for preparing guidance for cultural heritage revitalization. So I would firstly thank you for those who provide very useful information. Thank you to Lt. Watcharodom Aunsuwan - the lord mayor of Tumbon Amphawa and the ideal leader of Amphawa community, Khun Pongwin Chaiwirat, The mayor of Tumbon Samchuk and Chirman of Samchuk Old Market Committee, Khun Somchai Hongsuphan – Member of Samchuk Old Market Committee and leader of architecture restoration team, Khun Noppadol Masermsin – Chairman of Taling Chan Floating Market Union, Khun Somsak Apiwantanakul, member of the Community Enterprise of Lao Tuk Luck Floating Market (old Damnoen Saduak floating market), shop owners, boat venders, guides and villagers at Amphawa, Samchuk, Taling Chan and Damnoen Saduak floating markets for all valuable information and your kindness. I would like to thank you Dr.Colin Long for being my supervisor and gave me a framework, guidance and a great coaching for the past three years. Thank you Assistant Professor Pibul Jinawath for inputs and suggestions on my thesis. And special thanks to Professor Emeritus Trungjai Buranasomphob who gave me some suggestions on my thesis and a chance to enter world of heritage conservation. Last but not least, I would like to thank you my lovely family who always stand with me even in a tough time. d Table of Contents Page Abstract…………………………………………………………..…………………. c Acknowledgments…………………………………….…………………………… d List of Figures …………………………………….…………………………......... j List of Maps…………………………………………………………………………. u Chapter 1 Introduction…………………………….…………………………….. 1 The Context …………………………….…………………………………... 1 Outcome Anticipated…………………………………………................... 4 Strategic Objectives………………………………………………………… 4 Structure of the Thesis………………………………..…………….. ……… 5 Research Methodology………………………………..……………………. 6 Chapter 2 Conceptual Framework……………………………………………… 7 Inherit: Investing in Heritage – a Guide to Successful Urban Regeneration………………………………………………………………… 7 Intrinsic value …………………………………………..................... 8 Instrumental value …………………………………………………… 9 Think and Act Strategically…………………………………………. 11 Focus on Identity and Diversity…………………………………….. 11 Invest in Regeneration – Especially the Public Realm…………... 13 Work in Partnership (local partners) ………………………………. 13 Historic Setting Management Principles in Selected Charters………… 13 Chapter 3 The Value of Heritage………………………………………………… 17 Cultural Heritage and Value………………………………........................ 17 Challenges to Cultural Heritage…………………………………………… 19 Cultural Heritage and Sustainable Development………………………... 22 Chapter 4 The Case Studies……………………………….……………………. 26 Case I: Samchuk – A 100 Year Old Market in Suphanburi……………… 26 e Introduction……………………………………………………………. 26 Context………………………………………………………… ………. 29 History and Development……………………………………... 29 Geographic Information…………...…………… ……………. 34 Statement of Heritage Significance…………...……………………. 49 Revitalization Strategy and Plan…………...……………………….. 49 Phase I: Kick-off (2000 – 2002) …………..…………………. 53 Phase II: Recovery (2002 – 2009) ………………………….. 55 Phase III: Sustainable Development (2010-2011)………… 61 Budget.………………………………………………………………… 70 The Benefits.………………………………………………….. ……… 71 Problem and Lessons Learned…………………………………….. 71 Case II: Amphawa Floating Market……………………………………….. 76 Introduction…………………………………………………............. 76 Context………………………………………………………… …….. 77 History and Development……………………………………. 77 Geographic Information…………...………………………… 81 Statement of Heritage Significance…………...………................ 90 Revitalization Strategy and Plan…………...……………………… 92 Phase I: Regeneration of architectural heritage (2002 – 2005) 92 Phase II: Tourism development and promotions (2004 – 2007) 95 Phase II: Sustainable development (2008 – future) ………. 101 Budget.………………………………………………………………… 110 The Benefits.………………………………………………………….. 111 Problem and Lessons Learned…………………………………….. 113 Case III: Taling Chan Floating Market…………………………………….. 119 Introduction………………………………………………................. 119 Context……………………………………………………................. 120 History and Development……………………….................... 120 f Geographic Information…………...……………................... 123 Statement of Heritage Significance…………...……………………. 131 Revitalization Strategy and Plan…………...……………................ 132 Phase I: 1987–1990: Agricultural market & tourism……….. 132 Phase II: 1997-2001: Foundation of Cultural tourism……… 133 Phase III: 2002-2010: Cultural tourism (agrotourism)......... 135 Budget.………………………………………………………………… 139 The Benefits.………………………………………………………….. 140 Problem and Lessons Learned…………………………................ 142 Case IV: Damnoen Saduak Floating Market……………………………… 151 Introduction…………………………………………………………… 151 Context……………………………………………………................. 152 History and Development………………………................... 152 Geographic Information…………...………………………… 159 Statement of Heritage Significance…………...…………………… 165 Revitalization Strategy and Plan…………...………………………. 165 In the beginning; Awareness creation…...………………… 165 Development in new location (Thon Kem canal)…………. 166 Current Development Projects…...………………………… 168 Development projects from government agencies………. 169 Budget.…………………………………………………................... 171 The Benefits.………………………………………………………… 172 Problem and Lessons Learned……………………………………. 173 Chapter 5 Towards Good Practice – Lessons & Success Indicators………. 180 1. Cultural Approaches..…………………..………………………………. 180 Understand cultural value of the community to identify heritage identity…………..………………………………............................. 180 Recognize the ‘Common Heritage’ and ‘Social Value of Identity’ 184 Local Themes..………………………………………………............ 185 g Authenticity..…………………………………………………………. 185 Broadens Tourism Appeal..………………………….…………….. 190 Engage with Sustainable Tourism………….………………. ……. 192 2. Think and Act Strategically..…………………………….………. …….. 195 Importance of community leader………….……………….. …….. 195 Important of clear vision…………………………………............... 196 Strategic marketing..……………………………..………............... 197 Awareness-Raising Activities..………………..…………............... 201 Sustainability – long term commitment..…………………………... 202 Good practices raise aspirations – quality and innovation……… 204 The measurement of benefits..…………………………………….. 205 3. Public Domain..…………………………………………………………… 205 Private and Public area investment for restoration..……………... 205 Use of quality materials..……………………………………............ 206 Importance of good design..………………………………….……. 207 Transport and accessibility..………………………………………... 207 4. Community Involvement………………....……………………............... 208 A sense of ownership of heritage..………………………………… 208 Pride of place..………………….……………………………………. 209 Work in Partnership..………………………………………………… 210 5. Diversity – New Uses..…………………………………………………… 212 Major challenges for the use of fabrics in the old market……….. 212 Specialist skills..………………………………………….................. 213 Chapter 6 Conclusion……………………………………….…………………….. 214 Basic Problems of the Old Markets Revitalization Projects….........……. 214 Advantages and Disadvantages of the Revitalization……………………. 218 A Key to Success of Old
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