First Coast Flyer Adwheel Awards 2017 First Coast Flyer Best Marketing & Educational Effort Comprehensive Campaign Group 2

C - Final Selection

First coast Flyer AdWheel Awards 2017 First Coast Flyer Best Marketing & Educational Effort Comprehensive Campaign Group 2

1. Who was the target audience for this entry? After the Green Line launch, the message was The target audience for the Jacksonville recrafted from “It’s Coming” to “Here’s Where Transportation Authority’s (JTA) First Coast Flyer You Can Go,” with the Blue Line destination (FCF) campaign announcing the launch of the campaign. organization’s bus rapid transit system included To save money, all campaign collateral was the JTA’s internal staff and leadership such produced in-house. The Green Line video was as operators, customer service reps, outreach updated to include the Blue Line connection. specialists, the Executive team and the Board of In preparation for the Blue Line, surveys were Directors. The campaign was also developed for conducted to determine system awareness. JTA customers, particularly those along routes Destination partnerships were created to entice that were being replaced by BRT service or who choice riders to try the service. ride connecting routes, and business and civic organizations along the corridor. Another key 4. What results/impact did this entry have? component the campaign reached were elected The intensive “Get Hooked” educational and appointed officials and the media. awareness campaign successfully met and exceeded the goals established for the initiative. 2. What was the situation/challenge that Since the December 2015 launch of the Green necessitated creating the entry? Line, the JTA has experienced the following: Jacksonville community and rail advocacy groups • FCF ridership continues to steadily increase, have historically challenged the JTA’s decision totaling 576,000 to invest in Bus Rapid Transit. As a result, the • Green Line has the 5th highest ridership in JTA developed a comprehensive and unique system campaign to raise awareness and education about • Average on-time performance is 92.4 percent BRT benefits to increase ridership. The Flyer’s • Customers our boasting about the system first service line launched December 5, 2015 in a and it is attracting new customers that will transit-dependent corridor. However, preparation help sustain the operation. for the upcoming December 5, 2016 Blue Line service launch faced different challenges. For 5. Please tell the judges why this entry was example, 90 percent of potential Blue Line submitted and why it should win an AdWheel customers were unaware of the FCF service and Award. there was limited funding available to target choice riders. Trying to market and build excitement When the First Coast Flyer is totally completed about the FCF system that had much of the BRT in 2019, it will be the largest bus rapid transit elements removed because of lack of funding was system in the Southeastern United States. The difficult. comprehensive campaign the JTA launched to educate and inform the public about the 3. What was the strategy/objective of this entry? new service was implemented on all editorial platforms including print, electronic, digital and The objective of the campaign was to ensure social media. The campaign and the service the JTA’s BRT brand communicated a strong itself is another example of how the JTA has uniqueness to the region. By using a logo transformed into a regional transportation leader of a flying fish, the JTA subtlety compared a that is committed to enhancing connectivity, fish’s natural ability to navigate in water to the employment opportunities and destination driven ease of the FCF system moving customers to attractions for Jacksonville residents and visitors. their destinations, laying the foundation for an imaginative awareness campaign.

First Coast Flyer AdWheel Awards 2017 | 1 Background

Jacksonville residents love to drive their automobiles. The community and strong rail advocacy groups historically have challenged the JTA’s decision to invest in bus rapid transit (BRT) as a public transportation option.

To generate support for the premium service, the JTA implemented a unique, comprehensive campaign to educate and raise awareness among the general public about the benefits and amenities. The central theme of the campaign encourages First Coast commuters to “Get Hooked” on the JTA’s new First Coast Flyer BRT.

First Coast Flyer AdWheel Awards 2017 | 2 Branding

First Coast Flyer was chosen for the new name because it is unique to northeast Florida and it captures the essence of the new service. • “First Coast” more accurately reflects the BRT system’s regional nature and the long-term plans for the service: Routes that will extend out in five directions from the Jacksonville city center to attract customers from surrounding counties. • “Flyer” is used often in transit to identify direct or express routes and it will signal to customers that the BRT system is different from our conventional bus service – it symbolizes more carefree, effortless travel that gets customers to their destination quicker. • The name also underscores the JTA’s desire to improve customer service and on-time performance, and in turn attract new riders. • A Flying Fish was selected for the First Coast Flyer logo because: • The Flying Fish embodies the “flyer” portion of our name. • Like the Flying Fish, the vehicles in our BRT system will move smoothly along, gliding customers to their destinations with direct routes, limited stops, more frequent service and dedicated lanes (in select areas), resulting in quicker commute times than conventional JTA bus service. • Flying Fish are indigenous to Jacksonville and the First Coast region, and are always a delight to see when boating. • For those who are fishing, Flying Fish are a good sign – their presence can indicate that sought-after game fish such as mackerel, tuna, swordfish or marlin are likely nearby. • Having a Flying Fish as a logo/mascot can make the new service seem friendly and fun – and more inviting to new customers who may be intimidated trying to navigate traditional bus service.

First Coast Flyer AdWheel Awards 2017 | 3 Collateral

Línea Verde Línea Azul

Armsdale Park-n-Ride

FIRST COAST FLYER 1-295/Lem Turner A New Way to Ride Dunn Ave. The First Coast Flyer is JTA’s premium bus rapid Simple, Direct Routes: . D R R E N R U T M E L System Development transit service. The Flyer offers customers a frequent, When the system is complete in late 2019, 5 Project Phases LaVilla limitedGreen stop, easy and reliable way toLine get around town. Blue CapperLine the Flyer will connect the North, Southeast, Rosa Parks Transit Station Covering 57 miles of destination travel, the Flyer, East (Beaches) and Southwest areas of Downtown Enhancements (Phase One): East Corridor (Phase Four): when completed will be the largest bus rapid transit Horario de servicio Jacksonville with direct connectivity and Features: Branded stations, dedicated lanes ESTIMATED PROJECT COMPLETION 2017-2018 system in the Southeast. The Flyer will connect frequent service. Transit(Broad, Center Jefferson, Bay and Forsyth), queue Red Line customers to jobs, businesses and attractions with Riverview Courthouse Green Line Blue LineStationjump (Forsyth), streetscaping, transit signal Features: Branded stations, transit signal frecuente features as unique as the region it serves. Acosta The direct routes quickly connect priority and TVMs. High Frequencypriority. Travels downtown along Arlington DÍAS DE LA SEMANA Flyer Features customers to greater employment and Expressway, Southside Boulevard and Beach entertainment opportunities. Lake Forest North Corridor (Phase Two): Hours of OperationBoulevard. 6:30 – 8:30 a.m. ArmsdaleHigh-Frequency Park-n-Ride and Reliability: SERVICE STARTED DECEMBER 2015Museum Southbank Green Line When you are standing at a station, Park-n-Rides: Cir. High FrequencySouthwest (Phase Five): Cada 10 minutos the Flyer’s branded buses will arrive The first lot (Armsdale) – at I-295 near Gateway Features: Branded stations, Park-n-Ride (Lem Purple Line 8:30 a.m. – 4 p.m. Rosa Parks Transit Station WEEKDAYSHours of Operation every1-295/Lem 10 minutes Turner (peak) hours and Armsdale Park-n-RideLem Turner – will open December 2016. Turner/I-295) Armsdale and transit signal priority. ESTIMATED PROJECT COMPLETION 2018-2019 LaVilla every 15 minutes (non-peak) hours. The second lot (Avenues Walk) – at Kings Ave. Features: Branded stations, transit signal Cada 15 minutos Golfair 6:30 – 8:30 a.m.WEEKDAYS Every 10 minutes 4 – 6 p.m. 1-295/Lem Turner Avenues Walk Boulevard near Philips Rosa ParksThe Transit service Station operates from Rosa Parks Transit priority. Travels from Convention Center, south StationsDunn That Ave. Stand Out: Highway – will open Fall 2017.LaVilla Station near downtown along Lem Turner to along Blanding Boulevard. Courthouse HWY. SP I L HPI 6:30 – 8:30 a.m. Every 10 minutes Cada 10 minutos Flyer stations have unique branding, MLK Jr. Pkwy.I-295. 8:30 a.m. – 4 p.m. Every 15 minutes 6 – 8 p.m. D.R RNEU T ME L Dunn Ave. are wellCapper lit and feature (in most Dedicated Downtown Bus Lanes: Courthouse Emerson St. locations) two shelters with benches, The Flyer will travel between Southeast Corridor (Phase Three): 8:30 a.m. – 4 p.m.FaresEvery 15 minutes D.R RNEU T ME L Cada 15 minutos Transit CapperCenter Acosta Currently, the cost to ride the Flyer is $1.50. bike racks and a display kiosk with Station downtown stations on dedicated UF Health/ShandsSERVICE STARTS DECEMBER 5, 2016 4 – 6 p.m. Every 10 minutes Transit Center AcostaSouthbank real-time bus arrival information. bus lanes, making travel efficient Blue Line 4 – 6 p.m. Every 10 minutes Station Southbank Riverview and frequent.Museum Features: Branded stations, Park-n-Ride6 – 8 p.m. EveryUniversity 15 minutesBlvd. Downtown stations and Park-n-Ride lots Riverview Cir. MuseumVA Clinic (Avenues Walk) and transit signal priority. El servicio está disponible: Cir. 6 – 8 p.m. Every 15 minutes have ticket vending machines (TVMs). Clean and Energy-Efficient: Kings Ave. JTB Park-n-Ride LUNES A VIERNES The Flyer fleet is comprised of 100% KingsThe Ave. service operates from Rosa Parks Transit Lake Forest FSCJ When complete in 2019, the Flyer will Wi-Fi On The Fly: Lake Forestcompressed natural gas (CNG) vehicles Station along Philips Highway to a temporary 4:20 a.m. - 12:45 a.m. connect to the Jacksonville RegionalSÁBADO The Flyer is a consistent hotspot of for a ride that’s quieter, moreP H LIfuel PI S H W Y. P H LI PI S H W Y. station at the Avenues Mall until the Park-n-Ride Gateway Gateway Emerson St. Emerson St. Transportation Center near downtown. 5:15 a.m. - 12:49 a.m. complimentary Wi-Fi, allowing customers efficient and better for the environment.Rosa Parks Transitopens Station Fall 2017. TheBaymeadows serviceThe Rd. servicewill operate: will operate: DOMINGO to catch up on email while traveling. 5:15 a.m. - 10:49 p.m. Golfair Golfair WEEKDAYSWEEKDAYS4:20 a.m.4:20 - 12:45a.m. - 12:45a.m. a.m. University Blvd. Consulte la programación de horario MLK Jr. Pkwy. University Blvd. SATURDAY 5:15 a.m. - 12:49 a.m. MLK Jr. Pkwy. SATURDAY 5:15 a.m. - 12:49 a.m. para ver las horas de servicio que no SUNDAYAvenues5:15 a.m. - 10:49 p.m. SUNDAY 5:15 a.m. - 10:49 p.m. UF Health/Shands JTB Park-n-Ride se mencionan aquí. For times of service not listed above, UF Health/Shands JTB Park-n-Ride Avenues Walk Park-n-Ride see the schedule. VA Clinic For times of service not listed above, Baymeadows Rd. Abresee en otoñothe schedule. del 2017 VA Clinic Blue Line: Brochure FSCJ Baymeadows Rd. Avenues FSCJ Rosa Parks Transit Station Avenues (English & Spanish Avenues Walk Park-n-Ride Rosa Parks Transit Station Opens Fall 2017 Get Versions) Avenues Walk Park-n-Ride Opens Fall 2017 fcf.jtafla.comGetHooked! \\ fcf.jtafla.com \\ (904) 630-3100 (904) 630-3100 ¡Conéctate! Hooked!JTA’s Premium Bus Rapid Transit Service \\ (904) 630-3100 fcf.jtafla.com Servicio de transporte excepcional rápido por autobús de JTA JTA’s Premium Bus Rapid Transit Service

Green Opening December 7, 2015 Line Green Opening Line December 7, 2015 The First Coast Flyer is JTA’s new, premium The First Coast Flyer Armsdale Park-n-Ride bus rapid transitis JTA’s new,service premium Opens - Fall / 2016 GET HOOKED Armsdale Park-n-Ride that is abus part rapid of JTA'stransit service Opens - Fall / 2016 1-295/Lem Turner continuingthat effort is a part to of JTA's High Frequency 1-295/Lem Turner continuing effort to High Frequency transform transportation Dunn Ave. Hours of Operation transform transportation Dunn Ave. Hours of Operation in Jacksonville and WEEKDAYS: in Jacksonville and Capper Northeast Florida. The First Coast Flyer is JTA’s new, premium bus rapid transit service. The Flyer Green WEEKDAYS: Capper Northeast Florida. 6:30 a.m. – 9:00 a.m. Every 10 minutes o ers riders a frequent, limited-stop, easy and reliable way to get around town. Riverview 6:30 a.m. – 9:00 a.m. Every 10 minutes LineRiverview 9:00 a.m. – 3:30 p.m. Every 15 minutes Comienza el The Flyer’s rst service line, the north corridor Green Line, o ers service from Lake Forest 9:00 a.m. – 3:30 p.m. Every 15 minutes Lake Forest 7 de diciembre de 2015 Rosa Parks Transit Station near downtown along Lem Turner to I-295. Gateway Gateway 3:30 p.m. – 6:00 p.m. 3:30Every p.m. 10 – minutes 6:00 p.m. Every 10 minutes El First Coast Flyer es If you want more convenient transportation, experience the di erence today MLK Jr. Pkwy. 6:00 p.m. – 8:00 p.m. Every 15 minutes MLK Jr. Pkwy. 6:00 p.m. – 8:00 p.m. Every 15 minutes un nuevo servicio de with the First Coast Flyer. One ride and you’ll be hooked! Armsdale Park-n-Ride Abre - Otoño 2016 Opens -UF Fall Health/Jax / tránsito de vía rápida 2 UF Health/Jax 016 VA Clinic de JTA que forma parteGet 1-295/Lem Turner High Frequency VA Clinic 0000 del continuo Getesfuerzo FSCJ First Coast Flyer Dunn Ave. que se encuentraHooked! Hours of Operation FSCJ Horas de operación de JTA’s new premium bus realizando JTAHooked! paraJTA’s New, Premium Bus Rapid Transit Service Capper alta frecuencia JTA’s New, Premium Bus Rapid Transit Service rapid transit service fcf.jtafla.comtransformar el sistema WEEKDAYS: DÍAS ENTRE SEMANA: Riverview (904) 630-3100de transportación en fcf.jtafla.com Coming Soon! How is the Flyer system being developed? Southwest (Phase Five): Frequently Asked Questions Wi-Fi On The Fly: Jacksonville y la región Service begins December 7, 2015! fcf.jtafla.com 6:30 – 8:30 a.m. Estimated project completion 2018-2019. 6:30 a.m. – 8:30 a.m. Every 10 minutes The Flyer is a consistent hotspot of (904) 630-31005 Project Phases Lake Forest Features: Branded stations, CNG buses and complimentary Wi-Fi,Cada allowing 10 minutos customers noreste de la Florida.Coming Soon! What is First Coast Flyer? transit signal priority. Travels from Convention 8:30 a.m. – 4 p.m. Every 15 minutes to catch up on email while traveling. Downtown Enhancements (Phase One): 8:30 a.m. – 4 p.m. Service beginsCenter, December south along 7, 2015! Blanding Boulevard. (CONSTRUCTION COMPLETED - WINTER 2015) Gateway Simple, Direct Routes: 4 p.m. – 6 p.m. Every 10 minutes The First Coast Flyer is JTA’s new, premium bus Cada 15 minutos Ready for regular JTA bus service December 2015. 904.630.3100 rapid transit service. The Flyer offers customers When the system is complete in Features: Branded stations, dedicated lanes What is the Green Line? a frequent, limited-stop, easy and reliable way to late 2019, the Flyer will connect the MLK Jr. Pkwy. 4 – 6 p.m. (Broad, Jefferson, Bay and Forsyth), Queue jump 6 p.m. – 8 p.m. Every 15 minutes get around town. Covering 57 miles of destination North, Southeast, East (Beaches) and Cada 10 minutos (Forsyth), streetscaping, transit signal priority travel, the Flyer will be the largest transit system Southwest areas of Jacksonville with and TVMs. Also benefits other local routes. The Green Line will begin service operations along of its kind in the Southeast. The Flyer will connect direct connectivity and frequent service. the Flyer’s north corridor on December 7, 2015. customers to jobs, businesses and attractions 6 – 8 p.m. UF Health/Jax The direct routes quickly connect North Corridor (Phase Two): The 9.39 mile route will operate from the with features as unique as the region it serves. people to greaterCada employment 15 minutos and (CONSTRUCTION COMPLETED - WINTER 2015) Rosa Parks Transit Station near downtown The service will run from 4:30 a.m. to 12:36 a.m. Monday through Friday, from entertainment opportunities, and eliminate De Lunes a Viernes, el servicio comen- Green Line service starts December 7, 2015. along Lem Turner to I-295. What areVA the Clinic benefits of the Flyer? the need for downtown transfers. 5:30 a.m. to 12:40 a.m. on Saturday and 6:15 a.m. to 10:34 p.m. on Sunday. zara desde las 4:30 a.m. hasta las 12:36 Features: 18 branded stations, 8 CNG buses, Park-n-Ride (Lem Turner/I-295) Armsdale Green Line Service Route Expansion: a.m.; los Sabados,Park-n-Rides: el servicio comen- FSCJHigh-Frequency and Reliability: and transit signal priority. When the Flyer’s Southeast corridor begins For times of service not listed above, see the schedule. zara de 5:30 a.m.The hastafirst lot las– at 12:40I-295 near a.m.; Lem operation in winter 2016, the Flyer will allow When you are standing at a station, the y los Domingos,Turner el servicio – will open comenzara late Fall 2016. Southeast Enhancements (Phase Three): seamless travel from Walmart on Lem Turner, Flyer’s branded buses will arrive every desde las 6:15 a.m. hasta las 10:34 p.m. (CONSTRUCTION COMPLETED - WINTER 2016) through downtown to Avenues Walk, connecting 10 minutes (peak) hours and every 15 Dedicated Downtown Bus Lanes: customers to jobs and attractions across minutes (non-peak) hours. Para mayor información en servicio no Flyer service starts December 2016 Jacksonville. The Flyer will travel between Features: 7 branded stations, 13 CNG mencionado, favordowntown ver el stationsitinerario. on dedicated buses, Park-n-Ride (Avenues Walk) and Stations That Stand Out: bus lanes, making travel seamless traffic signal priority. What is the Fare? Flyer stations have unique branding, and frequent. ¡Engánchate! are well-lit and feature (in most East (Phase Four): Green Line: JTA Tag The initial fare will be $1.50. locations) two shelters with benches, Clean And Energy-Efficient: Estimated project completion 2017-2018. bike racks and a display kiosk with The Flyer fleet is comprised of 100% Features: Branded stations, CNG buses and real-time bus arrival information. compressed natural gas (CNG) vehicles transit signal priority. Travels downtown along NuevoWhen servicio complete de intránsito 2020, the de Flyervía rápida will de JTA Downtown stations will also have for a ride that’s quieter, more fuel Arlingtonfcf.jtafla.com Expressway, Southside Boulevard and connect to the JTA Regional Transportation ticket vending machines (TVM.) efficient and better for the environment. Beach Boulevard. Center near downtown. (904) 630-3100 ¡Pronto! ¡El servicio comienza el 7 de diciembre del 2015! Green Line: Brochure (English & Spanish Versions)

First Coast Flyer AdWheel Awards 2017 | 4

Collateral

LANE BUS

All cars entering a bus lane must yield to buses when When entering from a side street, enter the travel making a right hand turn. lane, not the bus lane, even though the bus lane may be closer. WHY BUS LANES? A s a p a r t o f J TA’s F i r s t C o a s t F l y e r d o w n t o w n enhancement project, new bus-only lanes LANE LANE have been added along Bay, Jefferson and BUS BUS Broad streets and Kings Avenue. In addition, a Queue Jump was placed on Forsyth Street. These infrastructure improvements will provide seamless and frequent travel for the Flyer and regular bus service. Since the concept is new to downtown, below

are a few tips to assist commuters when traveling in the area. LANE BUS • The far right lane is designated for buses only during peak hours.

• Cars should not travel in bus-only lanes during the peak hours of (6-9 a.m. and 3-6 p.m. Monday – Friday). JEFFERSON/FORSYTH QUEUE JUMP • Bus lanes can be utilized anytime A Queue Jump is a function that allows the by emergency vehicles, bicycles and bus, through a special traffic light signal, to school buses. moveJEFFERSON/FORSYTH in front (jump) of stopped QUEUE traffic JUMP to get aheadA ofQueue congestion Jump is a and function stay that on allowsschedule. the • Commuters should yield to buses at all CONVENTION CENTERbus, SKYWAY through a special traffic light signal, to

times when entering or crossingBUS a bus move in front (jump) of stopped traffic to get LANE LEE ST.

lane. ahead of congestion and stay on schedule.

BUS LANE

Persons who violate the Bus Lanes and Queue Jumps vehicle code are subject to potential citations. KINGS AVE. KINGS AVE.

For all vehicles traveling westbound on Bay Street,FORSYTHST. the right lane is designated as a bus-only lane. Only vehicles making a right turn at Lee Street may enter. All otherFORSYTHST. vehicles must use the two inside lanes.

BUSBUS LANELANE

For more information, visit fcf.jtafla.com

BUS For more information, visit fcf.jtafla.com LANE BUS

LANE The Jacksonville Transportation Authority (JTA) is an BUS LANES LANE independent agency of the State of Florida governed BUS The Jacksonville Transportation Authority (JTA) is an by a seven-member board of directors. JTA operates BUS LANES LANE independent agency of the State of Florida governed BUS Jacksonville’s public bus service, downtown by a seven-memberAutomated Skyway board and of paratransitdirectors. service.JTA operates The AND QUEUE Jacksonville’sAuthority also public plans, designs bus service,and builds roads downtown and Automatedbridges. Skyway JTA’s mission and paratransit is to improve service. Northeast The AND QUEUE AuthorityFlorida’s also economy,plans, designs environment and builds and quality roads of lifeand by providing safe, reliable, and efficient multimodal JUMPS bridges.transportation JTA’s mission services is and to improve facilities. ForNortheast more Florida’sinformation, economy, visit environment www.jtafla.com and quality of life by providing safe, reliable, and efficient multimodal JUMPS transportation services and facilities. For more The right lane is designated as a bus lane on a portion of Kings Ave. When entering Kings Ave. information, visit www.jtafla.com from a side street, be aware that buses may travel straight through and not make a turn. The right lane is designated as a bus lane on a portion of Kings Ave. When entering Kings Ave. from a side street, be aware that buses may travel straight through and not make a turn. Invitation Bus Lanes & Queue Jumps Brochure

First Coast Flyer. Get Hooked! MONDAY, DECEMBER 7, 2015 First Coast Flyer North Corridor Stations MEET ME AT THE STATION!

The Jacksonville Transportation Authority (JTA) Armsdale Park-n-Ride invites everyone to get on board when the First Coast Flyer begins service on December 7, 2015. Opens Fall 2016

We want to meet you at a new First Coast Flyer Station! Come out on Monday, December 7 to 1-295/Lem Turner celebrate the Flyer’s launch. JTA team members will be available at the stations from 6:30 a.m. until 6 p.m. Dunn Ave. Enjoy give-aways, treats and fun with JTA. Go ahead…try out the new First Coast Flyer. One ride and you’ll be hooked! Capper

GET READY TO RIDE! Riverview

The way Jacksonville rides transit changes forever Public Meeting Come learn about the plans December 7. That’s when the First Coast Flyer is Lake Forest scheduled to begin service on the Green Line. for the First Coast Flyer Bus Rapid Transit System, With service from Rosa Parks Transit Station near downtown along Lem Turner to I-295, the Green Gateway Southeast Corridor. Line will give riders a frequent and more convenient transportation experience. MLK Jr. Pkwy. THURSDAY, MAY 26, 2016 3:30-6:30 p.m. Get hooked on JTA’s NEW UF Health/Jax Early Learning Coalition - Boardroom premium bus rapid transit service. fcf.jta a.com | 904.630.3100 8301 Cypress Plaza Dr. Suite 201 VA Clinic Jacksonville, FL 32256 FSCJ fcf.jtafla.com

Public Meeting Notice Meet me at the Station Flyer

First Coast Flyer AdWheel Awards 2017 | 5 Collateral

NATHANIEL P. FORD SR. Chief Executive Officer Jacksonville Transportation Authority

Invites you to attend a partner forum for company CEO’s or their executive level designee involved in the First Coast Flyer (BRT) projects. The purpose of the meeting is to communicate the status of the current Southeast Corridor and coordinate essential actions. These efforts will culminate with the launch of the Blue Line service, December 5, 2016.

MONDAY, OCTOBER 10, 2016 8 - 9:30 A.M. UNIVERSITY CLUB 1301 RIVERPLACE BOULEVARD JACKSONVILLE, FL 32207

Breakfast will be provided. RSVP to Winova Mayer on or before Monday, October 3 at [email protected] or (904) 630-3185

Partners Forum Invitation

THE JACKSONVILLE TRANSPORTATION AUTHORITY invites you to a

in recognition of the Armsdale Park-n-Ride Facility

Thursday, May 5, 2016 at 10:30 a.m. 3191 Armsdale Road Jacksonville, Fl 32218

Blue Line: Service Invitation Armsdale Construction Celebration Invitation

First Coast Flyer AdWheel Awards 2017 | 6 Collateral

JACKSONVILLE’S FRESHEST CATCH

LAUNCHING DECEMBER 7

fcf.jtafla.com | 904.630.3100

GO WITH THE FLOW

LAUNCHING DECEMBER 7

fcf.jtafla.com | 904.630.3100

Green Line: Bus Interior Card

First Coast Flyer AdWheel Awards 2017 | 7 VIP Booklet

Letter from the Chair Providing multiple modes of mobility for people in the greater Jacksonville region is our number one priority. The First Coast Flyer joins the Jacksonville Transportation Authority’s suite of service brands that includes the Beaches Trolley, the Skyway, the Stadium Shuttle Service and Connexion, our paratransit service for customers with special needs.

The First Coast Flyer is one of our Blueprint 2020 initiatives that reflects the Authority’s vision for the future. With it, we will help protect our environment for generations to come by using compressed natural gas (CNG) buses that are cleaner to operate, emit fewer pollutants and save thousands of dollars in fuel costs each year.

The First Coast Flyer bus rapid transit also paves the way for a future commuter rail system that would help our region thrive by providing convenient, efficient and affordable service to people throughout Northeast Florida.

We encourage you and your colleagues to experience the First Coast Flyer when buses start rolling on December 7, 2015. I believe you will be pleasantly surprised that riding public transit feels so good.

Scott McCaleb, Chairman JTA Board of Directors FPO

Letter from the CEO The Jacksonville Transportation Authority is taking a flying leap forward to meet the demands of 21st Century commuters with the opening of the Green Flyer Features Line a part of or a segment of our new First Coast Flyer bus rapid transit service. We heard the public loud and clear when they said they wanted a transit system that would save them time and get them where they are going. We are confident the community will be hooked on the Flyer as soon as they ride.

The Authority is on schedule and within budget for the December 7, 2015, launch of eight compressed natural gas (CNG) buses that will cruise along 9.39 miles north of Downtown Jacksonville to Interstate 295. This premium service will pick up customers at 18 stations and quickly take them to their destinations with the technology of transit signal priority at 22 intersections. High-Frequency and Reliability: When you are standing at a station, the Flyer’s branded buses will arrive every First Coast Flyer is another JTA initiative that will transform travel in the North- 10 minutes during weekday peak hours, with 15 minute intervals for mid-weekday. Late east Florida region. It lays the foundation for a regional transportation network night, early morning and weekend service will run less frequently at scheduled times. that will boost our economy and enhance the quality of life for our citizens. When all four corridors of the First Coast Flyer are completed in late 2019, Stations That Stand Out: Jacksonville will have the largest bus rapid transit system in the Southeast. The First Coast Flyer is JTA’s new, premium bus rapid transit service. Covering 57 miles of Flyer stations have unique branding, are well-lit and feature (in most locations) two Thank you for your support to help make it happen. shelters with benches, bike racks and a display kioskdestination with real-time travel, bus arrival the information. Flyer will be the largest transit system of its kind in the Southeast. The Flyer offers customers a frequent, limited-stop, easy and reliable way to get around Nathaniel P. Ford, Sr. Downtown stations will also have ticket vending machinestown. As (TVMs). the Northeast Florida region expands, the Flyer will be an essential part of a CEO streamlined transit system that can grow and improve with the times. The Flyer will connect Wi-Fi on the Fly: customers to jobs, businesses and attractions with Features: as unique as the region. The Flyer is a consistent hotspot of complimentary Wi-Fi, allowing customers to surf the net while traveling. Simple, Direct Routes: It’s Time1 To Go With The Flow When the system is complete in late 2019, the Flyer will connect the North, Southeast, East (Beaches) and Southwest areasJTA First ofCoast Jacksonville Flyer VIP Booklet-Final.indd with direct 2-1 11/4/15 4:29 PM connectivity and frequent service. Get Hooked! The direct routes quickly connect people to greater employment and entertainment opportunities, and eliminate the need for downtown transfers.

Park-n-Rides: The first lot – at I-295 near Lem Turner – will open late Fall 2016. Other proposed lots are near Avenues Green Line Flyer Phases 00000000 Walk on the south corridor and near the beaches on the east corridor. 0000

Dedicated Downtown Bus Lanes: The Flyer will travel between downtown stations on dedicated bus lanes, making travel seamless and frequent.

The way Jacksonville rides transit changes PHASE 1/DOWNTOWN ENHANCEMENTSClean and Energy-Efficient: forever when the First Coast Flyer begins The Flyer fleet is comprised of 100% compressed service on the Green Line. With a route that Once the system is complete, the First Coast Flyer willnatural connect gas (CNG) vehicles for a ride that’s quieter, Armsdale Park-n-Ride extends from Rosa Parks Transit Hub near customers to 57 miles of destination travel downtownmore and fuel in efficient and better for the environment. downtown along Lem Turner to I-295, the Opens Late 2016 the North, Southeast, East (beaches) and Southwest areas of Green Line will give riders a frequent and Jacksonville. The Flyer system will be developed in five project more convenient transportation experience. stages. Flyer service requires minimal use of schedules and features: fewer stops, shorter waits, easier transfers and frequent trips. I-295/Lem Turner Features: • 9.39 miles • Transit signal Features: 2 3 • 18 branded sta- priority • 12 branded stations • Queue jump (Forsyth only) Dunn Ave. tions • Park-n-Ride – • Dedicated lanes • Transit signal priority JTA First Coast Flyer VIP Booklet-Final.indd 2-3 Lem Turner/I-295 11/4/15 4:29 PM • 8 CNG buses (Broad, Jefferson, Bay, • Streetscaping (Fall 2016) Forsyth) • Ticket vending machines (TVMs) Capper Route: Travels on Lem Turner from JTA First Coast Flyer VIP Booklet-Final.indd 1 11/4/15 4:29 PM downtown to I-295 Completion: December 2015 Key Destinations: Florida State College Bus service begins: December 2015 at Jacksonville’s Downtown campus, VA Riverview Flyer service: December 2016 hospital, UF Health Jacksonville, Gateway Town Center and the Walmart shopping Dedicated lanes: January 2016 center on Lem Turner. Lake Forest Service begins: DecemberFlyer 7, 2015 Phases Flyer Phases

PHASE 2/GREEN LINE/NORTH CORRIDOR Gateway High Frequency See page four for details. Hours of Operation MLK Jr. Pkwy. Compressed Natural Gas (CNG) Weekdays: PHASE 3/SOUTHEAST CORRIDOR Jacksonville Regional Transportation Center Facility/Campus Master plan 6:30 a.m. – 8:30 a.m. Every 10 minutes The completion of the southeast corridor in the winter of 2016 will UF Health/Jax 8:30 a.m. – 4:00 p.m. allowEvery customers 15 minutes to travel from the I-295 area in the north, all the way to the Southside/Avenues Mall without having to make any 4:00 p.m. – 6:00 p.m. transfers.Every 10 minutes With transit signal priority intersections on this route and VA Clinic a Park-n-Ride conveniently located near Avenues Walk, customers 6:00 p.m. – 8:00 p.m. willEvery be 15able minutes to reach jobs and the retail and entertainment districts of the Southside with less need for a schedule. The compressed natural gas (CNG) buses in the FSCJ The service will run fromFeatures: 4:30 a.m. to 12:36 a.m. First Coast Flyer fleet are part of the Jacksonville Monday through Friday, from 5:30 a.m. to 12:40 Transportation Authority’s larger plan to enhance a.m. on Saturday and 6:15• 11.1 a.m. miles to 10:34 p.m. on • Transit signal priority CNG in the region. The Campus Master Plan includes Sunday. For times of service• 7 branded not listed stations above, • Park-n-Ride – Avenues Walk the transition of our Myrtle Avenue location into an see the schedule. • 13 CNG buses (Fall 2017) operations campus that will facilitate the growth of our bus fleet to meet future community demands. Route: The renovated campus will house JTA’s operational 4 • Travels on Philips Highway from Kings Avenue Skyway Station 5 offices, Connexion paratransit services, scheduling to Avenues Walk and dispatch operations. CNG fueling stations are constructed on the campus through a public/private JTA First Coast Flyer VIP Booklet-Final.indd 4-5 • Allows seamless travel from Walmart on Lem Turner through 11/4/15 4:29 PM partnership with Clean Energy that will provide downtown to Avenues Walk immediate operational savings to the JTA with no FPO (low-res) outlay of capital funds. At least 100 buses in the • Greater access to jobs, entertainment JTA fleet are scheduled to be converted to use the Service begins: December 2016 alternative fuel within the next five years. A fueling station will be available for public use during the Authority’s off-peak fueling times to help Jacksonville PHASE 4/EAST CORRIDOR PHASE 5/SOUTHWEST CORRIDOR companies convert to CNG by providing a convenient The east corridor will enable customers to access Florida State facility for them to access. The public fueling program The Flyer’s southwest corridor will enable customers to access will enhance sustainability throughout the Northeast College at Jacksonville’s South Campus, Kernan Boulevard and Five Points, Florida State College at Jacksonville’s Kent Campus the beaches quickly and efficiently. Florida region while generating additional revenue and the Orange Park Mall quickly and efficiently. Amtrak for the JTA. (potential) Features: Features: • 18.5 miles • 19 CNG buses • 10 miles • 14 CNG buses • 18 branded stations • Transit signal priority • 26 branded stations • Transit signal priority The Jacksonville Regional Transportation Center (JRTC) will be the first major regional transportation hub The future constructed in Northeast Florida in recent history and will establish the JTA as the First Coast’s mobility leader. Route: Route: When completed within the next five years, JRTC will connect local fixed route bus, the First Coast Flyer, • Travels from downtown east on Arlington Expressway, • Travels from Convention Center, south along Blanding the Skyway and future regional commuter rail and bus service. It will be built adjacent to the Prime Southside Boulevard and Beach Boulevard to the beach. Boulevard to Orange Park. Osborn Convention Center. Completion: The launch of the First Coast Flyer lays the groundwork for a regional transit plan built on commuter rail. Completion: 2017-2018 (pending funding) The easy multi-model access and 2018-2019 connectivity (pending will makefunding) Downtown Jacksonville the employment, entertainment and cultural• In project center development of the region while ensuring that residents have affordable and • In project development • Applying for FTA funding The JTA is working with the Northeast Florida Regional Transportation Commission to develop a regional sustainable transportation choices. transit plan while we simultaneously plan for commuter rail. Efforts to create regional Park-n-Rides and commuter bus options are continuing with the Authority’s partners in Northeast Florida. A Commuter Rail In addition to constructing a new Greyhound terminal and local bus transfer facility, the JTA supports the System Plan has been adopted by the JTA and North Florida Transportation Planning Organization (TPO). relocation of Amtrak to the JRTC. The construction and relocation will ultimately integrate intercity We have also initiated a Skyway System Plan and Technology Assessment that ultimately will complement 6 7 bus service such as Greyhound and Megabus, intercity rail, Amtrak, All Aboard Florida and high speed commuter rail. The study will determine future technology and extension options for the system. passenger rail.

JTA First Coast Flyer VIP Booklet-Final.indd 6-7 The11/4/15 JTA 4:29 is PMcollaborating with state and federal partners to promote intercity rail connections to Jacksonville Funding is in place for the bus transfer facility, intercity bus terminal and the JTA administration building. that would include participating in a High Speed Rail Feasibility study from Atlanta to Jacksonville. The Design on the facilities will begin December 2015. intercity rail connections will also include the establishment of Amtrak passenger service on the Florida East Coast (FEC) rail line from Jacksonville to Miami.

8 9

JTA First Coast Flyer VIP Booklet-Final.indd 8-9 11/4/15 4:29 PM

First Coast Flyer AdWheel Awards 2017 | 8 schedules

Green Line: Bus Schedule FARES NORTHBOUND SATURDAY SOUTHBOUND SATURDAY NORTHBOUND SUNDAY SOUTHBOUND SUNDAY Adult ...... $1.50 FARES NORTHBOUND SATURDAY SOUTHBOUND SATURDAY NORTHBOUND SUNDAY SOUTHBOUNDReduced Rate*SUNDAY ...... $.75 Seniorsˆ ...... Adult ...... Free $1.50 Rosa

Parks Parks Reduced Rate* ...... $.75 Transit Transit Transit Station Station Station Station Children under 42 inches ...... Free Gateway Gateway Gateway Gateway Armsdale Armsdale Armsdale Armsdale Armsdale Armsdale Seniorsˆ ...... Free Rosa Parks Rosa Parks Rosa Parks Park-n-Ride Park-n-Ride Park-n-Ride Park-n-Ride Rosa

Parks Parks (Must be accompanied by an adult) Transit Transit Transit Station Station Station Station Children under 42 inches ...... Free Gateway Gateway Gateway Gateway Armsdale Armsdale Armsdale Armsdale Armsdale Armsdale Rosa Parks Rosa Parks Rosa Parks Park-n-Ride Park-n-Ride Park-n-Ride Park-n-Ride * Applies to persons with (Mustdisabilities be accompanied with a by valid an adult) STAR Card. * Applies to persons with disabilities with a valid STAR Card. 6:15 6:30 6:53 5:30 5:53 6:08* 6:15 6:28 6:48 5:30 5:50 6:06* ˆ All seniors must have a valid senior STAR Card to ride free. 6:15 6:30 6:53 5:30 5:53 6:08* 6:15 6:28 6:48 5:30 5:50 6:06* ˆ All seniors must have a valid senior STAR Card to ride free. 7:15 7:30 7:53 6:30 6:53 7:08* 7:15 7:307:15 7:53 7:28 6:30 7:486:53 7:08*6:30 7:156:50 7:287:06* 7:48 6:30 6:50 7:06* 7:45 8:00 8:23 7:00 7:23 7:38* 7:45 8:008:15 8:23 8:28 7:00 8:487:23 7:38*7:30 8:157:50 8:288:06* 8:48 7:30STAR7:50 CARD8:06* AND TICKETSSTAR CARD AND TICKETS 8:15 8:30 8:53 7:30 7:53 8:08* 8:15 8:308:45 8:53 8:58 7:30 9:187:53 8:08*8:00 8:458:20 8:588:36* 9:18 8:00One time8:20 STAR8:36* Card fee One...... time STAR Card fee ...... $2.00 $2.00 8:45 9:00 9:23 8:00 8:23 8:38* 9:15 9:28 9:48 8:30 8:50 9:06* 1 Day...... $4.00 8:45 9:00 9:23 8:00 8:23 8:38* 9:15 9:309:15 9:53 9:28 8:30 9:488:53 9:08*8:30 9:458:50 9:589:06* 10:18 9:001 Day...... 9:20 9:36* 3 Day...... $4.00 $10.00 9:45 10:00 10:23 9:00 9:23 9:38* 10:15 10:28 10:48 9:303 Day...... 9:50 10:06* 7 Day...... $10.00 $16.00 9:15 9:30 9:53 8:30 8:53 9:08* 9:45 9:58 10:18 9:00 9:20 9:36* 31 Day ...... $50.00 9:45 10:00 10:23 9:00 9:23 9:38* 10:15 10:3010:15 10:53 10:28 9:30 10:489:53 10:08*9:30 10:459:50 10:5810:06*11:18 10:007 Day10:20...... 10:36* $16.00 10:45 11:00 11:23 10:00 10:23 10:38* 11:15 11:28 11:48 10:3031 Day10:50 ...... 11:06* NEXTBUS $50.00 10:15 10:30 10:53 9:30 9:53 10:08* 10:45 10:58 11:18 10:00 10:20 10:36* Green Line 11:15 11:30 11:53 NORTHBOUND10:30 10:53WEEKDAY 11:08*SOUTHBOUND WEEKDAY11:45 11:58 12:18 11:00 11:20 11:36* Text JTAFLA space 4-digit bus stop # to 41411 10:45 11:00 11:23 10:00 10:23 10:38* 11:45 12:0011:15 12:23 11:28 11:00 11:4811:23 11:38*10:30 12:1510:50 12:2811:06*12:49 11:30NEXTBUS11:50 12:06* Call (904) 242-6490 ServiceGreen Monday – Sunday Line 11:15 11:30 11:53 10:30 10:53 11:08* 12:15 12:3011:45 12:55 11:58 11:30 12:1811:53 12:08*11:00 12:4511:20 12:5811:36* 1:19 12:00 12:20 12:36* Web www.nextbus.com Stations/Stops Transit Transit Station Station TextJTA Greenspace Line to Gateway Gateway JTAFLA 4-digit bus stop # 41411 Armsdale Armsdale 12:45 1:00 1:25 12:00 12:23 Armsdale 12:39* 1:15 1:28 1:49 12:30 12:51 1:07* Rosa Parks Rosa Parks Park-n-Ride Park-n-Ride 11:45 12:00 12:23 11:00 11:23 11:38* 1:15 1:3012:15 1:55 12:2812:30 12:4912:54 1:10*11:30 1:4511:50 1:5812:06*2:19 1:00Call (904)1:21 242-64901:37* BUSINESS HOURS ArmsdaleService Park-n-Ride Monday Station – Sunday 12:15 12:30 12:55 11:30 11:53 12:08* 1:45 2:0012:45 2:25 12:585:151:00 5:291:191:245:49 1:40*4:3012:00 4:51 12:202:155:08* 2:2812:36*2:49 1:30Web www.nextbus.com1:51 2:07* Customer Service Center: (904) 630-3100 I-295/LemStations/Stops Turner Station 2:15 2:30 2:55 5:451:30 5:59 1:546:19 2:10*5:00 5:21 2:455:38* 2:58 3:19 2:00 2:21 2:37* TDD: (904)295 630-3191 Dunn Ave. Station 12:45 1:00 1:25 12:00 12:23 12:39* 1:15 1:286:15 6:291:49 6:49 5:3012:30 5:51 12:516:08* 1:07* 5:30 a.m. to 8:30 p.m. — Monday to Friday 2:45 3:00 3:25 6:302:00 6:44 2:247:04 2:40*5:45 6:06 3:156:23* 3:28 3:49295 2:30 2:51 3:07* Armsdale Park-n-RideCapper Rd. Station Station 1:15 1:30 1:55 12:30 12:54 1:10* 1:45 1:58 2:19 1:00 1:21 1:37* BUSINESS HOURS 8 a.m. to 5 p.m. — Saturday 3:15 3:30 3:55 6:402:30 6:54 2:547:15 3:10*5:55 6:16 3:456:33* 3:58 4:19 ARMSDAL3:00E RD. 3:21 3:37* Lake Forest Station 6:50 7:04 7:25 6:05 6:26 6:43* Armsdale Park-n-Ride Station I-295/Lem Turner Station 1:45 2:00 2:25 1:00 1:24 1:40* 3:45 4:002:15 4:25 2:28 3:00 2:493:24 3:40*1:30 4:151:51 4:282:07*4:49 3:30Customer3:51 Service4:07* Center:Rosa (904) Parks 630-3100 Transit Station: 7:00 7:15 7:36 6:15 6:36 6:53* Walmart I-295/Lem Turner Station N Gateway Station . 4:15 4:30 4:55 3:30 3:54 4:10* 4:45 4:58 5:19 4:00TDDD : (904)4:21 630-31914:37* Ticket/Cashier Window: 2:15 2:30 2:55 1:30 1:54 2:10* 2:45 2:587:15 7:303:19 7:51 6:252:00 6:46 2:217:03# 2:37* R Dunn Ave. Station L L E A Golfair Blvd. & Brentwood Ave. Stop 7:30 7:45 8:06 6:35 6:56 7:13* M V 6 a.m. to 6 p.m. — Monday to Friday 4:45 5:00 5:25 4:00 4:24 4:40* 5:15 5:28 5:49 4:30 4:51 5:07*. T 5:30U a.m. to 8:30 p.m. — Monday to Friday U D D R V 2:45 3:00 3:25 2:00 2:24 2:40* 3:15 3:28 3:49 2:30 2:51 3:07* L 7:45 8:00 8:21 6:45 7:06 7:23* N B MLKCapper Jr. Pkwy. Rd. Station Station 5:15 5:30 5:55 4:30 4:54 5:10* 5:45 5:58 6:19#E 5:00 5:21 5:37* R 8 a.m. to 5 p.m.E — Saturday R N 8:00 8:15 8:36 6:55 7:16 7:33# D Y Senior/Reduced95 Fare STAR Cards: . A

3:15 3:30 3:55 2:30 2:54 3:10* 5:45 6:003:45 6:25 3:58 5:00 4:195:24 5:40*3:00 6:153:21 6:283:37*6:49 5:30 5:51 6:07*C UF Health/Shands Station S 8:15 8:30 8:52 7:05 7:26 7:43* I 8 a.m. to 5 p.m. — Monday to Friday Lake Forest Station 6:15 6:30 6:55 8:305:30 8:45 5:549:07 6:10*7:15 7:36 7:007:53* 7:13 7:34 6:15DUNN AVE. 6:36 6:52*B VA Clinic Station 3:45 4:00 4:25 3:00 3:24 3:40* 4:15 4:28 4:49 3:30 3:51 4:07* Dunn Ave. StationRosa Parks Transit Station: 6:45 7:00 7:25 8:456:00 9:00 6:249:22 6:40*7:25 7:46 8:008:03# 8:13 8:34 7:15 7:36 7:52* JTA Administrative Offices: (904) 630-3181 Gateway Station 9:00 9:15 9:37 7:35 7:56 8:13* 3 FSCJ Station 4:15 4:30 4:55 3:30 3:54 4:10* 7:15 7:304:45 7:55 4:58 6:30 5:196:54 7:10*4:00 9:004:21 9:134:37*9:34# 8:15Ticket/Cashier8:36 8:52* Window: Lost and Found: (904) 630-3189 9:15 9:30 9:52 7:45 8:06 8:23* Golfair Blvd. & BrentwoodRiverview StationAve. Stop 4:45 5:00 5:25 4:00 4:24 4:40* 7:45 8:005:15 8:25# 5:289:307:00 9:455:497:2410:07 7:40*8:004:30 8:21 10:004:518:38* 10:135:07*10:34# 9:156 a.m.9:36 to 6 p.m.9:52* — Monday8 a.m. to toFriday 5 p.m. — Monday to Friday LEONID RD. 8:15 8:30 8:55 9:457:30 10:00 7:5410:22 8:10*8:15 8:36 8:53* 121 West Forsyth Street, Suite 170 RosaMLK Parks Jr. Transit Pkwy. Station Station 5:15 5:30 5:55 4:30 4:54 5:10* 5:45 5:58 6:19# 5:00 # Out5:21 of service on 5:37*arrivalCAPPER RD. * Continues as the Blue Line to Avenues Jacksonville, Florida 32202 9:00 9:15 9:40 10:008:15 10:15 8:3910:37 8:55*8:30 8:52 9:09* Capper Rd. Station 10:15 10:30 10:52 8:45 9:07 9:24* 3 Senior/Reduced Fare STARClosed Cards: weekends and holidays 5:45 6:00 6:25 5:00 5:24 5:40* 6:15 6:28 6:49 5:30 5:51 6:07* OW UF Health/Shands Station 10:00 10:15 10:40 10:309:15 10:45 9:3911:07 9:55*9:00 9:22 9:39* 8 a.m.BR toARD R5D. p.m. — Monday to Friday 6:15 6:30 6:55 5:30 5:54 6:10* 11:00 11:157:0011:40# 7:1310:4510:15 11:007:3410:3911:22 10:55*9:156:15 9:37 6:369:54* 6:52* FOR MORE INFORMATION VA Clinic Station iver 11:00 11:15 11:37 9:30 9:52 10:09* ut R 12:00 12:15 12:40# 11:15 11:39 11:55* ro 6:45 7:00 7:25 6:00 6:24 6:40* 8:00 8:1311:15 11:308:34 11:52 9:457:15 10:07 7:3610:24* 7:52* JTAT Administrative Offices:Customer (904) Service 630-3181 Center: (904) 630-3100 or TROUT RIVER RD FSCJ Station # Out of service on arrival * Continues11:30 11:45as the Blue12:07 Line to Avenues10:00 10:22 10:39* . Lost and Found: (904) 630-3189visit our website at www.jtafla.com 7:15 7:30 7:55 6:30 6:54 7:10* 9:00 9:1311:45 12:009:34#12:22 10:158:15 10:37 8:3610:54* 8:52*

All JTA buses are accessible. Riverview Station .

12:00 12:15 12:37 10:30 10:52 11:09* E 8 a.m. to 5 p.m. — Monday to Friday V

7:45 8:00 8:25# 7:00 7:24 7:40* 10:00 10:13 10:34# 9:15 9:36 9:52* A

BASSETT RD. T

12:15 12:30 12:53 10:45 11:07 11:24* L Riverview U All JTA buses are equipped with bike racks. Rosa Parks Transit Station

A Station121 West Forsyth Street, Suite 170 B 8:15 8:30 8:55 7:30 7:54 8:10* 12:30 12:46 1:09 11:00 11:22 11:39* I L E R 3 M # Out of service on 12:45arrival 1:01 1:24 * Continues11:15 11:37 as the11:54* Blue Line to Avenues Jacksonville, T Florida 32202 U R 9:00 9:15 9:40 8:15 8:39 8:55* SOUTEL DR. N 1:00 1:16 1:39 11:30 11:52 12:09* E R Closed weekends and holidays R 1:15 1:31 1:54 11:45 12:07 12:24* D . 10:00 10:15 10:40 9:15 9:39 9:55* 1:30 1:46 2:09 12:00 12:22 12:40* Ribault R ive JACKSONVILLE TRANSPORTATION AUTHORITY 1:45 2:01 2:24 12:15 12:38 12:56* r 11:00 11:15 11:40# 10:15 10:39 10:55* NEXTBUS.COMFOR MORE INFORMATIONT ro 2:00 2:16 2:39 12:30 12:54 1:12* ut R (904) 6303100 JTAFLA.COM iv 12:00 12:15 12:40# 11:15 11:39 11:55*a.m. trips p.m. trips 2:15 2:31 2:54 12:45 1:09 1:27* e FIND YOUR NEXTCustomer BUS Service Center: (904)r 630-3100 or 2:30 2:46 3:09 1:00 1:24 1:42* Effective 12/05/16 2:45 3:01 3:24 1:15 1:39 1:57* visit our website at95 www.jtafla.com # Out of service on arrival * Continues as the Blue Line to Avenues 3:00 3:16 3:40 1:30 1:54 2:12* 3:15 3:31 3:56 1:45 2:09 2:27* Lake Forest Station E. E. All JTAV buses are accessible. 3:30 3:46 4:11 2:00 2:24 2:42* AV E A OD W O RO 3:45 4:01 4:26 2:15 2:39 2:57* EW DG All JTA buses are equipped with bike racks.

4:00 4:16 4:41 2:30 2:54 3:12* E .

T N S

4:10 4:26 4:51 2:45 3:09 3:27* R B W E O 4:20 4:36 5:01 3:00 3:24 3:43* U O

D N E

V A V 4:30 4:46 5:11 3:15 3:39 3:58* A E 95 . 4:40 4:56 5:21 3:30 3:54 4:13* Gateway 44TH St. 4:50 5:06 5:31# 3:45 4:09 4:28* Town Center 5:00 5:16 5:41 4:00 4:24 4:43* Gateway Station JACKSONVILLE TRANSPORTATION AUTHORITY 5:10NEXTBUS.COM5:26 5:51 4:15 4:39 4:58* LEGEND 5:20 5:36 6:01# 4:30 4:54 5:13* GOLFAIR BL 5:30 5:46 6:11 4:45 5:09 5:28* Bus station/timepoint VD. (904) 6303100 JTAFLA.COM M 27TH ST. O a.m. trips p.m. trips Station N Golfair Blvd. & 5:40 5:56 6:21 4:55 5:19 5:38* C . R T I Brentwood Ave. Stop S FIND YOUR NEXT BUS E Direction of travel F D 5:50 6:06 6:31# 5:05 5:29 5:48* R R D. A Effective 12/05/16 V 6:00 6:16 6:40 5:15 5:39 5:58* Local connecting route E L

O 6:15 6:31 6:53 5:30 5:54 6:13* B PKWY. W. ST. EXPY. MLK JR 6:30 6:45 7:07# 5:45 6:09 6:28* Note: The bus stops only at 20TH MLK Jr. Pkwy. Station 6:45 7:00 7:22 6:00 6:24 6:40* the stations shown. 7:00 7:15 7:37# 6:15 6:39 6:53* UF Health UF Health/

7:15 7:30 7:52 6:30 6:54 7:08* . N Shands Station

DOWNTOWN MAP INSET Jacksonville .

E 9

7:30 7:45 8:07# 6:45 7:09 7:23* V TH ST.

E 8 L TH ST 7:45 8:00 8:22 7:00 7:24 7:38* T . 8 R TH . ST. Y T M VA Clinic 8:15 8:30 8:52 7:30 7:54 8:08* 95 S VA Clinic Station . T D S

8:45 9:00 9:22# 8:00 8:24 8:38* A . O N T R K O FSCJ IN S B 1ST GS S 9:15 9:30 9:51 8:30 8:54 9:08* S R R N T. D. I E FSCJ Station Downtown A F 95 F M 10:00 10:15 10:36 9:15 9:38 9:52* E 1 W. Campus J ST ST B . B . EAV T EA 11:00 11:15 11:36# 10:15 10:37 10:51* ER S VE FSCJ Station ST. R S N T. 12:00 12:15 12:36# 11:15 11:37 11:51* O S S R U TA . NIO TE FARES E S T N S T. F S T. U NORTHBOUND SUNDAY SOUTHBOUND# Out of service on arrival * Continues as the BlueSUNDAY Line to Avenues F NIO N N E Rosa Parks Transit Station ST. FORS J A Rosa Parks YTH S G FORS # Out of service on arrival T. O YTH S DOWNTOWN Adult ...... $1.50 H Transit Station T. BAY ST B . AY ST. JACKSONVILLE 95 JTA Administration (SEE MAP INSET) Reduced Rate* ...... $.75 Building JTA Blue Line Seniorsˆ ...... Free a.m. trips p.m. trips 95 Children under 42 inches ...... Free JTB JTB Center Center Station Station Rosa Parks (Must be accompanied by an adult) Kings Ave. Kings Ave. Convention Convention Rosa Parks Rosa Parks Park-n-Ride Park-n-Ride The Avenues The Avenues Convention Transit Station Transit Transit Station Transit Transit Station * Applies to persons with disabilities with a valid STAR Card. Center DOWNTOWN DOWNTOWN MAP INSET Station JACKSONVILLE ˆ All seniors must have a valid senior STAR Card to ride free. w x y y x w 95 (SEE MAP INSET) Rosa Parks 5:15 5:33 5:53 ..... 6:03* 6:15 6:23 6:30 6:48 7:06 1 Transit Station STAR CARD AND TICKETS Museum Circle Station JEFFERSON ST. BROAD ST. FARES 6:15 6:33 6:53 ..... 7:03* 7:15 7:23 NORTHBOUND7:30 7:48 8:06 SUNDAY SOUTHBOUND SUNDAY STATE ST. One time STAR Card fee ...... $2.00 Southbank Station UNION ST. Adult ...... $1.50 LaVilla Station 1 Day...... Reduced Rate* ...... $4.00 $.75 7:15 7:33 7:53 ..... 8:03* 8:15 8:23 8:30 8:48 9:06 95 Kings Ave. Station 2 1 AcostaJTA 1Blue1122 Line 3 Day...... Seniorsˆ ...... $10.00 Free 7:45 8:03 8:23 ..... 8:33* 8:45 8:53 9:00 9:18 9:36 95 Children under 42 inches ...... Free

JTB

JTB Station Courthouse Station r 7 Day...... $16.00 Center Center Station Station

e Rosa Parks (Must be accompanied by an adult) Kings Ave. Kings Ave.

Convention Convention Rosa Parks Rosa Parks v Park-n-Ride Park-n-Ride The Avenues

8:15 8:33 8:53 ..... 9:03* 9:15 9:23 9:30 9:48 10:06 The Avenues Convention1 11122 31 Day ...... $50.00 i Transit Station Transit Transit Station Transit 95 Transit Station * Applies to persons with disabilities with a valid STAR Card. Philips Hwy. ConventionCenter R u DOWNTOWN Station DOWNTOWNFORSYTH ST. MAP INSET s Center Station ˆ All seniors must have a valid senior STAR Card to ride free. 8:45 9:03 9:23 ..... 9:33* 9:45 9:53 10:00 10:18 10:36 JACKSONVILLE BAY ST. w x y yn x w 95 NEXTBUS h (SEE MAP INSET) Rosa Parks Blue Line 9:15 9:33 9:53 ..... 10:03* 10:15 10:23 5:1510:30 5:33 10:485:53 11:06..... 6:03* 6:15o 6:23 6:30 6:4895 7:06 STAR CARD AND TICKETS J 1 Transit Station t Museum Circle Station JEFFERSON ST. BROAD ST. Text JTAFLA space 4-digit bus stop # to 41411 6:15 6:33 6:53 ..... 7:03* S 7:15 7:23 7:30 7:48 8:06 STATE ST. One time STAR Card fee ...... $2.00 9:45 10:03 10:23 ..... 10:33* 10:45 10:53 11:00 11:18 11:36 Southbank Station UNION ST. LaVilla StationCall (904) 242-64901 Day...... $4.00 Service Monday – Sunday 7:15 7:33 7:53 ..... 8:03* 8:15 8:23 8:30 8:48 9:06 95 10:15 10:33 10:53 11:00 11:07* 11:15 ..... 11:26 11:44 12:02 2 Kings Ave. Station 1 Acosta 11Web12 www.nextbus.com2 3 Day...... $10.00

7:45 8:03 8:23 ..... 8:33* 8:45 8:53 Emerson9:00 St. 9:18 9:36 Station Courthouse Station Stations

r 7 Day...... $16.00 e

10:45 11:03 11:23 11:30 11:37* 11:45 ..... 8:1511:56 8:33 12:148:53 12:35..... 9:03* 9:15 9:23 9:30 9:48 10:06 v 1 11122 31 Day ...... $50.00 i 95 Philips Hwy. Convention R u BUSINESS HOURS Rosa Parks Transit Station Emerson St. Station FORSYTH ST. s Center Station 11:15 11:33 11:53 12:00 12:07* 12:15 ..... 8:4512:25 9:03 12:439:23 1:04..... 9:33* 9:45 9:53 10:00 10:18 10:3623 BAY ST. n NEXTBUS h Blue Line 9:15 9:33 9:53 ..... 10:03* 10:15 10:23 10:30 10:48 11:06 o LaVilla Station J 95 Customer Service Center: (904) 630-3100 Walmart t 11:45 12:03 12:22 12:29 12:36* 12:45 ..... 12:55 1:13 1:34 S Text JTAFLA space 4-digit bus stop # to 41411 9:45 10:03 10:23 ..... 10:33* 10:45 10:53 11:00 11:18 11:36 TDD: (904) 630-3191Call (904) 242-6490 Service MondayCourthouse – Sunday Station 12:15 12:33 12:52 12:59 1:06* 1:15 ..... 10:151:25 10:33 1:4310:53 2:0411:00 11:07* 11:15 ..... 11:26 11:44 12:02 5:30 a.m. to 8:30 p.m. — Monday to Friday Emerson St. Web www.nextbus.com ConventionStations Center Station 10:45 11:03 11:23 11:30 11:37* 11:45 ..... 11:56University12:14 Blvd. Station12:35 23 8 a.m. to 5 p.m. — Saturday 12:45 1:03 1:22 1:29 1:36* 1:45 ..... 1:55 2:13 2:34 BUSINESS HOURS Rosa Parks Transit Station 11:15 11:33 11:53 12:00 12:07* 12:15 ..... 12:25 University12:43 Blvd.1:04 Emerson St. Station 23 Acosta Station 1:15 1:33 1:52 1:59 2:06* 2:15 ..... 2:25 2:43 3:04 Philips Hwy. LaVilla Station 11:45 12:03 12:22 12:29 12:36* 12:45 ..... 12:55 1:13 1:34 Walmart Rosa Parks TransitCustomer Station: Service Center: (904) 630-3100 95 TDD: (904) 630-3191 CourthouseMuseum Station Circle Station 1:45 2:03 2:22 2:29 2:36* 2:45 ..... 12:152:55 12:33 3:1312:52 3:3412:59 1:06* 1:15 ..... 1:25 1:43 2:04 Ticket/Cashier Window:5:30 a.m. to 8:30 p.m. — Monday to Friday ler Blvd. Convention Center Station 2:15 2:33 2:52 2:59 3:06* 3:15 ..... 12:453:25 1:03 3:431:22 4:041:29 1:36* 1:45 ..... 1:55 2:13 2:34 ut University Blvd. Station 23 6 a.m. to 6 p.m. — 8Monday a.m. to 5 p.m.to Friday — Saturday Southbank Station B University Blvd. Acosta Station 1:15 1:33 1:52 1:59 2:06* 2:15 ..... 2:25 2:43 3:04 Philips Hwy. Kings Ave. Station 2:45 3:03 3:22 3:29 3:36* 3:45 ..... 3:55 4:13 4:34 95 Rosa Parks Transit Station: Museum Circle Station 1:45 2:03 2:22 2:29 2:36* 2:45 .....N 2:55 3:13 3:34 Senior/Reduced FareTicket/Cashier STAR Cards: Window: JTB Park-n-Ride Station 2 ler Blvd. ut SouthbankEmerson Station St. Station 3:15 3:33 3:52 3:59 4:06* 4:15 ..... 2:154:25 2:33 4:432:52 5:042:59 3:06* 3:15 ..... 3:25 3:43 4:04 B 8 a.m. to 5 p.m. — 6Monday a.m. to 6 p.m.to Friday — Monday to Friday 3:45 4:03 4:22 4:29 4:36* 4:45 ..... 2:454:55 3:03 5:133:22 5:343:29 3:36* 3:45 ..... 3:55 4:13 4:34 KingsUniversity Ave. Station Blvd. Station N JTB Park-n-Ride Station 2 Senior/Reduced Fare STAR Cards: Emerson St. Station 4:15 4:33 4:52 4:59 5:06* 5:15 ..... 3:155:25 3:33 5:433:52 6:04#3:59 4:06* 4:15 ..... 4:25 4:43 5:04 JTA Administrative8 Offices: a.m. to 5 p.m. (904) — Monday 630-3181 to Friday JTB Park-n-Ride Station 3:45 4:03 4:22 4:29 4:36* 4:45 ..... 4:55 5:13 5:34 Lost and Found: (904) 630-3189 University Blvd. Station 4:45 5:03 5:22 5:29 5:36* 5:45 ..... 4:155:55 4:33 6:134:52 6:344:59 5:06* 5:15 ..... 5:25 5:43 6:04# JTA Administrative Offices: (904) 630-3181 JTB Park-n-RideBaymeadows Station Rd. Station 8 a.m. to 5 p.m. — LostMonday and Found: to Friday (904) 630-3189 4:45 5:03 5:22 5:29 5:36* 5:45 ..... 5:55 6:13 6:34 Baymeadows Rd. Station 5:15 5:33 5:52 5:59 6:06* 6:15 ..... 6:25 6:43 7:04# Baymeadows Rd. Station Baymeadows Rd. 121 West Forsyth Street,8 a.m. to 5Suite p.m. — 170 Monday to Friday The Avenues Station 5:15 5:33 5:52 5:59 6:06* 6:15 ..... 6:25 6:43 7:04# Baymeadows Rd. Station Baymeadows Rd.Jacksonville, Florida121 West32202 Forsyth Street, Suite 170 The Avenues Station 6:00 6:18 6:37 6:44 6:51* 7:00 ..... 6:007:10 6:18 7:286:37 7:496:44 6:51* 7:00 ..... 7:10 7:28 7:49 Jacksonville, Florida 32202 Closed weekends andClosed holidays weekends and holidays 7:00 7:18 7:37 7:44 7:51* 8:00 ..... 7:008:10 7:18 8:287:37 8:497:44 7:51* 8:00 ..... 8:10 8:28 8:49

8:00 8:18 8:37 8:44 8:51* 9:00 ..... 9:10 9:28 9:49# Philips Hwy. FOR MORE INFORMATION 8:00 8:18 8:37 8:44 8:51* 9:00 ..... 9:10 9:28 9:49# Philips Hwy. FOR95 MORE INFORMATION 9:00 9:18 9:37 9:44 9:51* 10:00 ..... 10:10 10:28 10:49# 95 Customer Service Center: (904) 630-3100 or

Southside Blvd. 9:00 9:18 9:37 9:44 9:51* 10:00 ..... 10:10 10:28 10:49# LEGEND Customer Service Center:visit our website(904) 630-3100at www.jtafla.com or * Continues as the Green Line to Lem Turner #LEGEND Out of service on arrival Southside Blvd. 22 visit Theour Avenues website at www.jtafla.com All JTA buses are accessible. * Continues as the Green Line to Lem Turner # Out of service on arrival # Bus station/timepoint 22 Station Station The Avenues All JTA buses are accessible. All JTA buses are equipped with bike racks. # Bus station/timepoint Station Direction of travel All JTA buses are equipped with bike racks. Station Local connecting route Direction of travel Note: The bus stops only JACKSONVILLE TRANSPORTATION AUTHORITY at the stations shown. 95 Local connecting route (904) 6303100 JTAFLA.COM a.m. trips p.m. trips Note: The bus stops only JACKSONVILLEEffective TRANSPORTATION 12/05/16 AUTHORITY at the stations shown. 95 (904) 6303100 JTAFLA.COM a.m. trips p.m. trips Blue Line: Bus Schedule Effective 12/05/16

First Coast Flyer AdWheel Awards 2017 | 9 Posters

FUTURE FIRST COAST FLYER Future STATION Station

Coming December 2016 Coming December 2016

Flyer bus service will begin Coming Soon Shelter Ad Poster at this station in DECEMBER 2016

The First Coast Flyer is JTA’s Green Line: new, premium bus rapid transit North Corridor Flyer Service begins: December 7, 2015 service that is a part of a continuing effort to transform transportation in Jacksonville Downtown Enhancements Complete: December 2015 and Northeast Florida. Flyer Service begins: December 2016 FUTURE Southeast Corridor Flyer Service begins: December 2016 FIRST COAST FLYER

SYSTEM DEVELOPMENT TIMELINE 1. Downtown Enhancements: Construction 4. East Corridor: Travels from downtown along complete, ready for regular JTA bus service Arlington Expressway, Southside Boulevard and December 2015. Flyer service begins Beach Boulevard. Service to FSCJ South December 2016. Campus, Kernan Blvd. and the beaches. 2. Green Line/North Corridor: Travels from Estimated completion 2017-2018. downtown Jacksonville to I-295. Service to 5. Southwest Corridor: Travels from the STATION VA Clinic, UF Health/Shands and Walmart. Convention Center, south along Blanding Flyer service begins December 7, 2015. Boulevard. Service to Five Points, FSCJ Kent 3. Southeast Corridor: Travels from downtown Campus and the Orange Park Mall. Estimated along Philips Highway to the Avenues Walk. completion 2018-2019. Service to JTB, Baymeadows, and Avenues Mall. Flyer service begins December 2016. For more information, visit fcf.jtafla.com or contact 904-630-3100 Coming December 2016

Experience the Flyer. One ride and you’ll be hooked! Coming Soon Totem

Coming Soon Shelter Ad

First Coast Flyer AdWheel Awards 2017 | 10 Powerpoints

JTA created a pre-populated grab and go Flyer presentation to ensure message consistency

Goal: Transportation that Works for You

2015: First Coast Flyer

57 miles total Project Update o o Easy, reliable travel Four corridors Presented By: o o Largest system of its kind in the Southeast 81 stations Jacksonville Transportation Authority o o Connects customers to jobs, businesses September 22, 2015 o Frequent, limited-stop service and attractions

Get Hooked!

1 4

2015: First Coast Flyer Goal: Transportation that Works for You

Phase 2/Green Line/North Corridor Flyer Features

o Features High Frequency Service: §. 9.39 miles §. Every 10 – 15 mins §. 18 branded stations §. Traffic signal priority §. 8 CNG buses §. Queue jumping technology

§. Traffic signal priority Standout Stations: §. Park-N-Ride – Lem Turner/I-295 (Fall 2016) §. Unique branding o Route §. Well-lit §. Travels on Lem Turner from downtown to I-295 §. Two shelters with benches

§. Bike racks Service begins: December 7, 2015 o §. Display kiosk with real-time bus arrival info

Free Wi-Fi Onboard

Dedicated bus lanes: Downtown

9 6

2015: First Coast Flyer Goal: Transportation that Works for You

Phase 1/Downtown Enhancements Flyer Features

o Features Simple, direct routes: §. 12 branded stations §. Connects North, East, SE, SW, downtown §. Dedicated lanes (Broad, Jefferson, Bay, §. Direct connectivity (no downtown transfers) Forsyth) §. Easy-to-understand routes §. Queue jump (Bay) §. Fewer stops §. Traffic signal priority

§. Streetscaping §. Ticket vending machines Park-N-Rides: §. §. Benefits local routes Lem Turner/I-295 §. Avenues Walk o Completion: December 2015 §. Bus service begins: December 2015 Clean/Energy-Efficient: §. Flyer service: December 2016 §. 100% CNG buses §. Dedicated lanes: January 2016 §. Quieter ride §. More fuel efficiency §. Better for the environment 8 7

First Coast Flyer AdWheel Awards 2017 | 11 SIgnage

12Myrtle BUS STOP 3082 For Customer Service : (904) 630-3100 www.jtafla.com

For Arrival Info: JTAFLA 3082 to #41411 Or Call: 904-242-6490 www.nextbus.com

Bus Stop Signs with Flyer Logo

SOUTHEAST CORRIDOR BLUELINE

CONSTRUCTION BY: Jacksonville Transportation Authority Completion: December 2016 Contact: (904) 630-3185 [email protected]

Construction Sign

First Coast Flyer AdWheel Awards 2017 | 12 Website

First Coast Flyer AdWheel Awards 2017 | 13 Video

Snapshot of Bus Lane from Queue Jumps Video

Snapshot from FCF Video of Corridor Map

First Coast Flyer AdWheel Awards 2017 | 14 Advertising

Destination Ads

First Coast Flyer AdWheel Awards 2017 | 15 Advertising

Billboards

FEATURES TO GET YOU HOOKED SERVICE TO KEEP YOU MOVING

LAUNCHING DECEMBER 7 fcf.jtafla.com | 904.630.3100

LAUNCHING DECEMBER 7

fcf.jtafla.com | 904.630.3100

LAUNCHING DECEMBER 7

The First Coast Flyer is JTA's new premium bus rapid transit service. The flyer will offer customers a frequent, limited stop, easy and reliable way to travel through the North Corridor. The Flyer also offers a host of features like free Wi-Fi that are sure to get you hooked!

GET HOOKED! fcf.jtafla.com | 904.630.3100

COMING -- BLUE LINE -- DECEMBER 5

fcf.jtafla.com | 904.630.3100

First Coast Flyer AdWheel Awards 2017 | 16 Advertising

Green Line: TV/Radio Spots

With Weekday arrivals every 10 minutes during peak hours, and free Wi-Fi, JTA’s new high frequency First Coast Flyer is a better way to flow through North Jacksonville.

Television

First Coast Flyer AdWheel Awards 2017 | 17 Advertising

Blue Line: 30 TV/Radio Spots

• This December, travel around Jacksonville like never before on the First Coast Flyer Blue Line! • The Blue Line is an extension of the Green Line service and will connect North and Southeast Jacksonville. • Customers will now have access to new job opportunities and activity centers, all while riding a premium service. • Whether you’re catching a connection to your job downtown, or headed to the Avenues Mall, the First Coast Flyer gets you where you need to go.

Television

First Coast Flyer AdWheel Awards 2017 | 18 Digital Ads

Blue Line: Digital Ads

First Coast Flyer AdWheel Awards 2017 | 19 Social media

Facebook Analytics

Twitter Analytics

First Coast Flyer AdWheel Awards 2017 | 20 Social media

Facebook Analytics

First Coast Flyer AdWheel Awards 2017 | 21 Partnerships

In preparation for the December 5, 2016 launch of the Jacksonville Transportation Authority’s (JTA) First Coast Flyer (FCF) “Blue Line,” the JTA and the Museum of Science and History (MOSH) formed a partnership to encourage non- public transit riding customers along the Green/ Blue Line corridors to try the bus rapid transit service.

The Agreement included the JTA providing complimentary advertising for MOSH through social media, the JTA website, interior cards on buses and a scheduled December broadcast highlighting the partnership on the JTA’s award- winning “Making Moves” television program.

The JTA and MOSH are developing long-term campaign incentives that will continue to give choice-riders and youth incentives to ride the Flyer long after the December service launch.

First Coast Flyer AdWheel Awards 2017 | 22 promotional items

First Coast Flyer AdWheel Awards 2017 | 23 promotional items

First Coast Flyer AdWheel Awards 2017 | 24 events

Partners Forum

Armsdale Park-n-Ride Construction Celebration

First Coast Flyer AdWheel Awards 2017 | 25 events

Launch Day Activities

First Coast Flyer AdWheel Awards 2017 | 26