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[email protected] Your account Site tour Sign out News Search ft.com/life & arts Quotes Advanced search Home World Companies Markets Global Economy Lex Comment Management LifeArts & ArtsFT Magazine Food & Drink House & Home Style Books Pursuits Travel How To Spend It Tools January 20, 2012 10:01 pm Share Clip Reprints Print Email Campaign trail By Carola Long How luxury fashion houses are advertising themselves for Editor’s Choice the spring/summer season LEGACY OR LUNACY? HOUSE & HOME The impact of London’s Solid solutions for Olympics architecture cleaning up construction Prada Shot by Steven Meisel (left) and Dolce and Gabanna Shot by Giampaolo Sgura ebruary’s fashion magazines are out, More F complete with the newest spring/summer ad campaigns from the major luxury brand names. ON THIS STORY For many readers, such glossy bids for attention Luxe looks ignored lean times at the Milan men’s wear shows are as engaging as the articles and fashion shoots Culture corner March of the inside – which makes them irresistible military opportunities for a brand. Mulberry’s creative Vanessa Friedman The politics of director Emma Hill says customers regularly sweater vests come into stores to ask for products direct from Saris from Paris? the campaign and describes their advertising as A cape made of spider’s silk “an important tool that helps us get the theme of the collection across, and helps the consumer understand and appreciate the designs. When people see this come together, they want a part of it.” At least that’s the idea.