Leggi l'articolo su beautynews Second-hand Fashion

Accelerated by the Covid-19 recession—and spearheaded by eco-conscious Gen Z and millennials—the luxury resale market is fast becoming a talisman for the reinvention of luxury itself, and a vital lifeline for the future of fashion.

With Gucci recently following in the footsteps of Stella McCartney and Burberry in joining forces with digital consignment store The RealReal, it’s safe to say that 2020’s shift in global ethics has finally diminished the tumultuous relationship between luxury, and the stigma of the second-hand clothing.

For 80 per cent of millennials and Gen Z—who will make up 60 per cent of the luxury market by 2026 according to BCG,—the perception of second-hand clothing remains untainted, with young consumers feeling equal amounts of guilt towards buying fast fashion as they do about eating fast food. “Covid has forced us to stop so many things, and crucially to stop shopping and consuming in the relentless way that we did before,” says London-based stylist and editor Bay Garnett, whose podcast ‘This Old Thing?’ gives space for people like Chloë Sevigny and Christina Ricci to discuss their love of second-hand clothing: “vintage is only going to keep getting bigger in 2021” she adds.

As the retail sector shrinks by 15 per cent, GlobalData estimates that the second-hand sector will have grown by 69 per cent between 2019 and 2021 – a sentiment which is supported and echoed by a number of new independent fashion publications, who are explicitly working to destigmatize recycled and second-hand clothing.

Having launched in late September as a digital platform and limited edition print magazine, Display Copy “doesn’t feature a single new fashion item” declares editor-in-chief Brynn Heminway, who released four cover stories shot by photographers Mark Borthwick, Daniel Jackson, Amy Troost and Andy Harrington, featuring Paloma Elsesser, Saskia De Brauw, Hélène Fillières and Noah Carlos (who were each pictured wearing second-hand pieces, from Stephen Sprouse biker shorts to Wallis Simpson’s velvet shoes, as well as archive pieces from , Dior and ).

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Main photo: Dutch Saskia de Brauw photographed by Amy Troost for “Display Copy”, a magazine that only features second-hand items.

Read the full article in the December issue of Vogue Italia

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