clubhouse notes

SOCIAL MEDIA BLUEPRINT CONFERENCE

12.12.2020 MEET YOUR MODERATORS

TAYLOR WINBUSH SARA LOVESTYLE @taylorwinbushtv @saralovestyle

MEET YOUR SPEAKERS

MAJESTY EVAN ZANDER VAN GOGH JAYLEN D. BLEDSOE RUKY TIJANI ACHEAMPONG @majestyacheampong @its_what_ev @zanvangogh @jaylenbledsoe @firmfortheculture

SHEL NICKY SAUNDERS PAULEANNA REID JUSTIN @swipeszn @thisisnickys @Pauleannareid @ihoenation

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E INFLUENCER AFFIRMATION Repeat After Me

My uniqueness is not a hindrance, but rather the magnet drawing many customers.

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E INFLUENCER BREAKDOWN

Identify where you fall and make note. This is important because it will help you understand your audience and what content to create.

PERSONAL CELEBRITY BRAND

THE DIFFERENT TYPES INDUSTRY ACTIVIST OF INFLUENCERS EXPERT

THE THE THOUGHT LEADER AUTHORITY

Terms You May Not Know:

The Authority - trusted source and NOTES always presents valid information.

Thought Leader - Always provoking followers to think differently

The Activist - Extremely focused on one set of issues. Standing up for what they believe at all costs.

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 1

Learn How to Scale Your Business with Your Personal Brand & How to Sell a Product

How do I get my first sale?

Learn paid ads Always start with FB/IG, it's the easiest Really have self-awareness A skill that anyone needs to learn especially if you’re trying to build a business Get in front of your audience as quick as possible

Leverage influencer marketing DM Verbiage Brand to Influencer - "Hey are you offering any paid promotions? If so, what's your size and address?" Allows you to get all the info you need in the beginning Get all of the information up front so you’re able to respond to the initial message quickly 10-15 DMs per hour

Content creation Follow like minded pages in their niche and turn on post notifications Wait for them to post and curate the content they posted Become a hub or community for your audience and be the first person to give them the information Justin's example for Support Black Colleges: Turned them into a media company that also sells clothes Gives people knowledge and info first and then selling something Jab jab jab, right hook (information, information, information, sell) If you’ve provided enough value then people are more likely to support you

Grassroots Physically sell the product and attend vending events Homecoming Vending- 25-30 homecomings per year (Justin's example) 5k, 10k, 50k people at each homecoming (Justin's example) Get in front of your audience and gather data

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 1

Learn How to Scale Your Business with Your Personal Brand & How to Sell a Product

Building your personal brand to scale

When the branding journey and marketing journey is more intense, the higher the price of your product - ideally Being intentional about sharing information and when people are ready to work with you. Are your systems in place? What’s your process flow? Are you prepared to scale quickly? Don’t be afraid to study analytics. Being able to convert the followers that you have Quality over quantity

How do I grow my social media and how do I get brand deals? Authenticity, posting content that's you and that will resonate with your audience Consistency with your brand and the schedule that you're posting. Making sure that you are relevant Using cross promotion - allows you to collaborate and connect with different people. You can grow your collaboration as you grow your fan base. Build relationships with your peers and rise with them. Start where you are, and target people in your niche that are the same size as you and really begin to grow there

Have a voice, a topic or a stance. Don’t look at yourself as “i want to be an influencer” You are a business. I am a musician, I am a journalist, I am a travel guide etc. A campaign has a quarterly, semi-annual and a yearly goal. What is the value that you’re going to bring to that business or brands business plan. Are you able to to offer a higher authenticity value, higher conversion value etc. How you pivot is how you prosper

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 2

Organic VS Paid Growth

Invest in learning about paid ads - DM Justin for FREE ad courses You could have paid advertising, if no one knows who you are...you’re wasting your money You need to have a full funnel strategy when you are running ads Running ads doesn't mean that you're just trying to sell someone...you should be sharing your story and talking about who you are The ads that convert the best are the ones that impact the community

The formula for the perfect Ad Have text copy Have a good creative Have a good target audience

Understand what your niche is and everyone knows you for it When you do that it's easy to be authentic Why do you do what you do, why is it important to say

You have to find a way to blend organic and paid strategy is real time. That's the difference Linked in. Your target audience is older and can also have more people that you want to Paid promotion on linked in is incredibly expensive It’s more of a B2B platform USE THIS to network when you are trying to work for brands Use the linked in sales navigator to build backdoor intros as opposed to have viral content 800M on linked in and 70% of them have a job. More people to purchase from you and they have the budget. People are 3/4xs more likely to check the DMs on Linked in vs Linked in has a higher quality audience. Be mindful of what audience you’re trying to tap into. Need to have more education/crash courses on how to use linked in efficiently Linked in People need to use it for it to be effective Push the LIVE events first on linked in

Create cross collaborative content in your niche OR inspired niche Channel and distribution is extremely important

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 3

How to Create a Viral Effect & 2021 Trend Predictions

Do your research and really look into what the benefits are. Are able to execute new tools and trends on platforms effectively. Are you able to connect the new trends with your brand

Advice on content? What are you posting? Why are you posting? Marry brand awareness and conversion

Tik tok advertising? Be sure you’re running brand sentiment and conversion

Snapchat Great platform for ads if you are trying to reach a Gen-z Stay relevant and stay scene Focus on one platform Find out the reason why your content will be shared with multiple people Answer the question why do people follow me and why would they share

What is new and what is coming out right now Be agile and test it out real time. Put a month of time spent into that new feature Any platform on social media - when they have new content, their goal is to make it apart of their revenue stream Utilize the new tools to stay relevant and get rewarded Viral moments Weren't created to be viral Things go viral not on the time that you want it Don't focus on a formula for viral content...focus on creating content Use IG reels. Everyday there is something new about it. Instagram is testing reels to fb news feeds and watching tabs Pay attention to what platforms are putting their energy to. Maximize on what you have You can make money no matter the size of your audience

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 3

How to Create a Viral Effect & 2021 Trend Predictions

Trends in 2021 Move of influencers to own their audience Emails, getting direct contact How to develop 1-1 audience Bots, email and texting campaigns A lot more small influencers monetizing their platforms Increase of LIVES (this year it went up about 70%) Community is going to be huge, some people are not going to be easy to go outside. Digital communities, fb group etc. Brands will start to look at how they can use influencers to build their community Section 4

How to Approach Media & Legal Terms You need legal protection IF You are utilizing your narrative to change how people see themselves in the world If you're doing anything in the social impact space.

Encourage you to think about. What are the legal foundations that you need to set in place? If you're going into business with a partner are you able to have a strong foundation...what is the split when you actually scale. Have it set up before you scale Using , brands, etc. ...are your trademarks in order?

As of April, you actually don't have to be proven to infringement of someones rights related to using properties that you don't have ownership to. https://www.whoishostingthis.com/resources/copyright-guide/

Are your copyrights in order? Always ask for permission. It doesn't have to be a contract, just need to be a written form of contact (Ask through DMs if you are repurposing content you don't own) Also in terms of privacy. Do you have privacy settings when obtaining customer information? Check your intellectual properties and make sure you are covered

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 4

How to Approach Media & Legal Terms

Non-conflict clause and make sure the payment structure is there as well Net 30, net 60, net 90 Half up front

Usage. How often and where are they going to use the material Who owns the content. Exclusivity and the timeframe

Don't be afraid to stand your ground and get what you want.

What are the benefits of press placements. Earn the respect of industry peers Authority figure Puts you on a stages that showcase you and your skills Builds integrity

Pre-pitching prep: Be very clear on your zone of genius and founder story Why are you the best person to speak on your story/subject Don't pitch from an ego driven space Be clear on the issue/problem you're solving through your expertise Do you have the creative collateral together - PR, headshots, links work? Answer all the questions up front first Brush up on interview skills before the pitch - be an effective communicator and set up media training Really think about if your segment goes viral are you prepared on the backend if you gain new clients or sell out of products Don't overlook PR at a local level. Become a hometown hero before you pitch at a global scale Local media is also apart of larger media which can be re-aired

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 4

How to Approach Media & Legal Terms

Which PR is best? Think about strategy What are your goals - who's attention are you trying to attract What is your audience reading and where are they online - select the best platform Look up the media kits of the publications on your wishlist Do additional research to find out what section of the publication need to pitch to What departments align with your pitch Take interest and actually read articles in the columns you like and research the writers so you can customize your pitch. Everyone writer has a specific swim-lane and you want to make sure the writer is getting your pitch Expectations over effort - be realistic Your super fans will do a lot of the work for you Your followers will tag you, retweet or pull you into relevant conversations

Where to find the best media contacts Everywhere and easy to find Networking strategy should include media professionals Engage in their works and retweet them Hunter.io and rocketreach to get emails Media bistro - sign up $100/year Haro - help a reporter out, look at inquiries 3xs a day Advanced twitter search - type in editors, casting directors, senior editors etc. emails are in the bio of their profiles People are looking for you! YEC - young entrepreneur council Have a convent library of your own. Become a regular writer or a regular contributor.

We need to execute - How to write the perfect pitch Be throughout with how you're solving a problem for the reader Help them understand what the bigger picture is Make it brief and concise Edit your email before you send it Send an organized email, paragraphs, creative collateral, spell check, get someone to cosign you, address them correctly, timing of the pitch is important Sit down and look at calendar dates for the year. Don't be afraid to follow up 1-3xs Don't bribe journalist

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 5

How to Make Money as a Influencer + Branding Techniques

What are tips and tricks to pitching brands? What are brands looking for? (followers, engagement rate, likes, views, does the vanity metrics matter)

Who are you pitching to? Brand or agency? Press kit AND a partnerships deck - what partnerships have been done in the past, do you have cast studies? If you're doing a cold email provide value to the person and what you're offering. What are you bringing to the table that's different Within the first 2-3 sentences and be specific If a brand reaches out to you, it does not go down in the DM. Always email don't continue to DM First thing you ask for is a campaign brief and the scope of work and does it fit into the content that you are already producing

I want to work with brands You have to make sure your content is attractive to brands and you must be able to product the content that they want Have content already created similar to brand briefs Also do your research on the brand and the product that will resonate MOST with your brand Ask for budget before giving your rates Understand what you want to accomplish when you're asking for the budget Do you need to pay people? Are you able to create a retainer when you're building out your strategy. Build the relationship with everyone you come in contact with. Respond fast, overdeliver, be responsible and respectful and build the relationship. Again respond fast...it’s a business Follow up after the email AND CAMPAIGN

Understand the brand has a timeline as well Deadline for signed contracts and when the deliverables are due Follow-up, send a recap report of your overall performance with all important KPI ADD IN - Fan love slide with people commenting and building a relationship Brands love to see the content you've created for them was well received. Provide social proof to those brands

Don't ignore gifted product emails. Politely say no, but just make sure the relationship is there for budgeted opportunities. There are people behind those brands.

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Influencer Pitch Email Template

Hi [Brand Manager or Influencer Manager Name],

I’ve used [Name Products(s)] for over [x amount of time] and it has [List of Benefits].

I regularly post about your brand on my [List of social channels - Bonus if you include a direct link or attach a photo WITH analytics] and people often ask questions about [Name Product(s)].

In the past, I've worked with brands like X, Y and Z and due to my [X] followers and [%] engagement rate, we were able to see a [% or X] increase in [Sales, Engagement, Followers etc.].

I would love to work with you on promoting [Specific Product] to my audience. Let me know if you'd be open to this, I'd love to send you a few of my ideas.

Thanks

[Your Name] [Social Link] [Website] [Contact Info]

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E PLANNING AND ORGANIZING IS THE ESSENCE OF EFFICIENCY.

We don’t have to tell you how important it is to plan content and create a schedule… BUT HOW? I’m sure you’ve heard system and process, but what the heck does that look like?! Realistically evaluate your life, both personal and on social media.

I CAN DEDICATE HOURS TO SOCIAL MEDIA A DAY. I CAN DEDICATE HOURS TO SOCIAL MEDIA A WEEK. I CAN DEDICATE HOURS TO SOCIAL MEDIA A MONTH.

If you are able to post everyday that is the suggested amount. If you aren't, set realistic goals that align with your schedule. The biggest thing here...is to start!

I WILL POST TIMES A WEEK ON SOCIAL MEDIA. I WILL POST IGTV'S A MONTH ON SOCIAL MEDIA. I WILL POST STORIES A DAY ON SOCIAL MEDIA. I WILL POST REELS A WEEK ON SOCIAL MEDIA. I WILL HAVE CONTENT BATCHING DAYS A MONTH.

BATCHING DATES BATCHING TIMES

DEADLINE MARK AS COMPLETE

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E READY TO MONETIZE?

DO YOU CURRENTLY HAVE THE AUTHORITY TO COMMAND THE QKIND OF MONEY YOU WANT?

HOW CAN YOU CREATE THIS AUTHORITY BASED ON PROVIDING A SOLUTION TO THE BRANDS YOU WANT & YOUR AUDIENCE ?

QARE YOU EVEN READY TO PITCH?

HOW CAN YOU GET READY? WHAT DO YOU NEED TO IMPROVE?

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E SECURING THE BAG

Making money on social media sounds amazing doesn't it? But how do you do it? More importantly what is it you want to do and how is it valuable enough that someone would want to purchase from you? Answer these prompts to help plan your goals and map out your strategy. Be honest with yourself.

IT'S TIME TO VISUALIZE.

TOP FIVE BRANDS YOU WANT WHAT KIND OF CONTENT DO TO WORK WITH? THEY LIKE /ARE THEY CREATING?

QWHAT IS YOUR MONTHLY REVENUE GOAL? QUARTERLY? YEARLY?

QWHY WOULD SOMEONE WANT TO PURCHASE SOMETHING FROM YOU?

A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E DOWNLOAD OUR BUSINESS PLAN TEMPLATE

Now that you've completed our course, take the information you've written out here and apply it to your business plan.

First of all, (You [Taylor] and Sara are stuck with me! Lol). Everything - Lacey has been so helpful and I look forward to seeing my vision manifest into fruition.

THANK YOU!

We hope you enjoyed all of the information from our 1st conference. If you loved it, feel free to give us a review and send us any questions! Stay in touch and download our free tools. Visit www.agencyluxinfluence.com for more resources. Looking for one-on-one guidance? Visit www.agencyluxco.com to book an appointment with Sara Lovestyle and Taylor Winbush.

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