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Clubhouse Notes 12.12.2020

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Clubhouse Notes 12.12.2020 clubhouse notes SOCIAL MEDIA BLUEPRINT CONFERENCE 12.12.2020 MEET YOUR MODERATORS TAYLOR WINBUSH SARA LOVESTYLE @taylorwinbushtv @saralovestyle MEET YOUR SPEAKERS MAJESTY EVAN ZANDER VAN GOGH JAYLEN D. BLEDSOE RUKY TIJANI ACHEAMPONG @majestyacheampong @its_what_ev @zanvangogh @jaylenbledsoe @firmfortheculture SHEL NICKY SAUNDERS PAULEANNA REID JUSTIN @swipeszn @thisisnickys @Pauleannareid @ihoenation A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E INFLUENCER AFFIRMATION Repeat After Me My uniqueness is not a hindrance, but rather the magnet drawing many customers. A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E INFLUENCER BREAKDOWN Identify where you fall and make note. This is important because it will help you understand your audience and what content to create. PERSONAL CELEBRITY BRAND THE DIFFERENT TYPES INDUSTRY ACTIVIST OF INFLUENCERS EXPERT THE THE THOUGHT LEADER AUTHORITY Terms You May Not Know: The Authority - trusted source and NOTES always presents valid information. Thought Leader - Always provoking followers to think differently The Activist - Extremely focused on one set of issues. Standing up for what they believe at all costs. A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 1 Learn How to Scale Your Business with Your Personal Brand & How to Sell a Product How do I get my first sale? Learn social media paid ads Always start with FB/IG, it's the easiest Really have self-awareness A skill that anyone needs to learn especially if you’re trying to build a business Get in front of your audience as quick as possible Leverage influencer marketing DM Verbiage Brand to Influencer - "Hey are you offering any paid promotions? If so, what's your size and address?" Allows you to get all the info you need in the beginning Get all of the information up front so you’re able to respond to the initial message quickly 10-15 DMs per hour Content creation Follow like minded pages in their niche and turn on post notifications Wait for them to post and curate the content they posted Become a hub or community for your audience and be the first person to give them the information Justin's example for Support Black Colleges: Turned them into a media company that also sells clothes Gives people knowledge and info first and then selling something Jab jab jab, right hook (information, information, information, sell) If you’ve provided enough value then people are more likely to support you Grassroots Physically sell the product and attend vending events Homecoming Vending- 25-30 homecomings per year (Justin's example) 5k, 10k, 50k people at each homecoming (Justin's example) Get in front of your audience and gather data A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 1 Learn How to Scale Your Business with Your Personal Brand & How to Sell a Product Building your personal brand to scale When the branding journey and marketing journey is more intense, the higher the price of your product - ideally Being intentional about sharing information and when people are ready to work with you. Are your systems in place? What’s your process flow? Are you prepared to scale quickly? Don’t be afraid to study analytics. Being able to convert the followers that you have Quality over quantity How do I grow my social media and how do I get brand deals? Authenticity, posting content that's you and that will resonate with your audience Consistency with your brand and the schedule that you're posting. Making sure that you are relevant Using cross promotion - allows you to collaborate and connect with different people. You can grow your collaboration as you grow your fan base. Build relationships with your peers and rise with them. Start where you are, and target people in your niche that are the same size as you and really begin to grow there Have a voice, a topic or a stance. Don’t look at yourself as “i want to be an influencer” You are a business. I am a musician, I am a journalist, I am a travel guide etc. A campaign has a quarterly, semi-annual and a yearly goal. What is the value that you’re going to bring to that business or brands business plan. Are you able to to offer a higher authenticity value, higher conversion value etc. How you pivot is how you prosper A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 2 Organic VS Paid Growth Invest in learning about paid ads - DM Justin for FREE ad courses You could have paid advertising, if no one knows who you are...you’re wasting your money You need to have a full funnel strategy when you are running ads Running ads doesn't mean that you're just trying to sell someone...you should be sharing your story and talking about who you are The ads that convert the best are the ones that impact the community The formula for the perfect Ad Have text copy Have a good creative Have a good target audience Understand what your niche is and everyone knows you for it When you do that it's easy to be authentic Why do you do what you do, why is it important to say You have to find a way to blend organic and paid strategy Twitter is real time. That's the difference Linked in. Your target audience is older and can also have more people that you want to Paid promotion on linked in is incredibly expensive It’s more of a B2B platform USE THIS to network when you are trying to work for brands Use the linked in sales navigator to build backdoor intros as opposed to have viral content 800M on linked in and 70% of them have a job. More people to purchase from you and they have the budget. People are 3/4xs more likely to check the DMs on Linked in vs Instagram Linked in has a higher quality audience. Be mindful of what audience you’re trying to tap into. Need to have more education/crash courses on how to use linked in efficiently Linked in Stories People need to use it for it to be effective Push the LIVE events first on linked in Create cross collaborative content in your niche OR inspired niche Channel and distribution is extremely important A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 3 How to Create a Viral Effect & 2021 Trend Predictions Do your research and really look into what the benefits are. Are able to execute new tools and trends on platforms effectively. Are you able to connect the new trends with your brand Advice on content? What are you posting? Why are you posting? Marry brand awareness and conversion Tik tok advertising? Be sure you’re running brand sentiment and conversion Snapchat Great platform for ads if you are trying to reach a Gen-z Stay relevant and stay scene Focus on one platform Find out the reason why your content will be shared with multiple people Answer the question why do people follow me and why would they share What is new and what is coming out right now Be agile and test it out real time. Put a month of time spent into that new feature Any platform on social media - when they have new content, their goal is to make it apart of their revenue stream Utilize the new tools to stay relevant and get rewarded Viral moments Weren't created to be viral Things go viral not on the time that you want it Don't focus on a formula for viral content...focus on creating content Use IG reels. Everyday there is something new about it. Instagram is testing reels to fb news feeds and watching tabs Pay attention to what platforms are putting their energy to. Maximize on what you have You can make money no matter the size of your audience A G E N C Y L U X C O S O C I A L M E D I A B L U E P R I N T C O N F E R E N C E Section 3 How to Create a Viral Effect & 2021 Trend Predictions Trends in 2021 Move of influencers to own their audience Emails, getting direct contact How to develop 1-1 audience Bots, email and texting campaigns A lot more small influencers monetizing their platforms Increase of LIVES (this year it went up about 70%) Community is going to be huge, some people are not going to be easy to go outside.
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