Security Risks and Recommendations for Audio-Centric
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Influencer Video Advertising in Tiktok
MIT INITIATIVE ON THE DIGITAL ECONOMY 2021, VOL.4 INFLUENCER VIDEO ADVERTISING IN TIKTOK By Jeremy Yang, Juanjuan Zhang, Yuhan Zhang IN THIS BRIEF ik Tok is among the major online platforms blurring the line Tbetween content and commerce. Some creators of TikTok Influencer videos on the TikTok online videos, known as influencers, simultaneously entertain their platform have emerged as a major, multibillion- audiences and sell them products. dollar force in marketing. We explore what differentiates influencer videos that drive many Our research team studied the difference between TikTok sales from those that drive only a few. influencer video ads that drive many sales and ones that drive fewer sales. We also studied whether it’s possible to predict We develop an algorithm that can be used to which TikTok influencer video ads will drive more or fewer sales. predict the sales lift of TikTok influencer videos. This algorithm uses a Convolutional Neural To answer these and other related questions, we developed an Network to quantify the extent to which the algorithm that predicts TikTok influence video sales lift using a product is advertised in the most engaging new metric that we call motion score, or m-score, for short. This parts of the video, creating what we call a statistic is based on an algorithm that quantifies the extent to motion score, or m-score for short. which the product is advertised in the most engaging parts of the video. Videos with higher m-scores lift more sales, especially for products that are bought on We conclude that a one standard deviation increase in a TikTok impulse, are hedonic, or inexpensive. -
Social Media: Reaching Your Residents, Staying in Bounds
AUGUST 13, 2021 FLORIDA LEAGUE OF CITIES SOCIAL MEDIA REACHING RESIDENTS & STAYING IN BOUNDS RANDY D. MORA, ESQ., B.C.S. 1001 South Fort Harrison Ave., Ste. 201 Clearwater, Florida 33756 PUBLIC RECORDS LAW • 2003: debuts TECHNOLOGICAL TIMELINE • 2004: debuts to college students • 2005: is founded; launches • 2006: (originally Twttr) debuts; acquires ; profitable • 2007: debuts in marketplace • 2009: debuts Recent Newcomers Fallen from relevance or existence • 2010: debuts Caffeine LiveJournal (1999 - ???) • 2011: debuts; debuts; debuts Clubhouse StumbleUpon (2001 – 2018) Houseparty Friendster (2002 -2015) • 2012: acquires Instagram Reels MySpace (2003 - ???) Parler Digg (2004 – 2012) • 2014: acquires Twitter Spaces Google+ (2011- 2019) Triller • 2015: launches to public Vine (2012 – 2016) Musical.ly (2014 – 2017) Meerkat (2015 – 2016) 2016: launches YikYak (2013-2017) ISSUES CREATED BY SOCIAL MEDIA GENERALLY PUBLIC RECORDS • IS IT A PUBLIC RECORD? WHO IS THE CUSTODIAN? HOW LONG DO YOU KEEP IT? SUNSHINE LAW • ARE YOU HAVING A MEETING? CIVIL LAW EXPOSURE • ACCESS TO GOVERNMENT, FREEDOM OF SPEECH, CONSTITUTIONAL CONCERNS, DEFAMATION Tradition ◆ Values ◆ Service ISSUES CREATED BY SOCIAL MEDIA PUBLIC RECORDS LAW Is it a public record? • “Public records” means all documents . regardless of the physical form- Section 119.011 (12), Fla. Stat. Definitions • As each agency increases its use of and dependence on electronic recordkeeping, each agency must provide reasonable public access to records electronically maintained and must ensure that exempt or confidential records are not disclosed except as otherwise permitted by law. - Section 119.01 (2) (a), Fla. Stat., General State Policy on Public Records “[A]ny material prepared in connection with official agency business which is intended to perpetuate, communicate, or formalize knowledge of some type.” Shevin v. -
Using Social Media to Activate Your Personal Brand
Using Social Media To Activate Your Personal Brand Personal Branding 101: Why You Need a Personal Brand Whether you’re a freelancer, entrepreneur or individual contributor, there’s a place for personal branding in your life. A strong personal brand can help you secure clients and job opportunities, and help you expand your network. Personal branding is about setting yourself apart from others in your industry and making yourself visible to your target audience by showcasing what you have to offer. People want to do business with people they know, like and trust, and your personal brand should help your target audience get to know you. In this day and age, the bulk of personal branding involves building a digital presence. Your personal brand is what people say about you “ when you’re not in the room. ” Jeff Bezos Your digital presence, or lack thereof, can make or break your job search or your business. Using social media to activate your personal brand may seem intimidating but it doesn’t have to be. This book will cover six social media sites and how you can use them to showcase yourself or your business, and attract your next opportunity. 75% of HR departments are required to search for job 75% applicants online. Erskin 2016 53% of decision-makers have eliminated a vendor from consideration based on information they did or did not find 53% about an employee online. Erskin 2016 Page 2 Page 3 Using Social Media to Build Your Personal Brand Social media is the easiest tool to leverage when creating your personal brand. -
Listen-In Social Network Clubhouse Readies for the Masses 26 January 2021
Listen-in social network Clubhouse readies for the masses 26 January 2021 Clubhouse has grown from a single "room" where the founders could usually be found for conversations to being used by nearly two million people weekly, according to Andrew Chen of a16z, who joined the startup's board of directors as part of the deal. "The initial trial users started inviting more people and the Clubhouse community swiftly encompassed a burgeoning and diverse set of people and conversations," Chen said in an online post. "Groups quickly began to form around hobbies, cultures, careers, and curiosities." The audio-based Clubhouse social platform is gearing up to open to a wider audience after months of testing He contrasted the conversational, audio-only format at Clubhouse with social networks that require users to focus attention on display screens. Invite-only audio social network Clubhouse is "Clubhouse lets users communicate nuanced, readying to let in the masses with the help of a detailed ideas in conversation," Chen said. fresh funding round reported to value it at nearly a billion dollars. "It's the opposite of a video clip or a short post because it rewards discussion and exploration." Clubhouse has gained allure since its release early last year in a private testing format, putting a He described creators who organize and manage podcast spin on social networking by letting virtual rooms as the heart of Clubhouse, and said members listen in on conversations taking place in the team is working on tools to help them moderate online "rooms" and chime in with comments if they conversations as well as make money. -
Connecting the Residents of the Indigo at Lakewood Ranch Community
Connecting the Residents of the Indigo at Lakewood Ranch Community April 2020 Indigo Insider Newsletter April 2020 1 Community Hello Indigo Residents! It’s very exciting to be your new Indigo Community Association Manager and I look forward to working alongside all residents in this beautiful community to keep you informed and your Indigo Neighborhood Association running smoothly! I hold a Certified Manager of Community Associations (CMCA) designation that is obtained through education in Governance, Legal, Ethical Conduct, Budgets, Reserves, Investments and Assessments, Contracting, Financial Controls, Risk Management, Insurance, Property Maintenance and additional specified areas. I have been a Community Association Manager for seven (7) years and have worked with your builder, Neal Communities, previously. Please do not hesitate to contact me with questions or concerns. The best way to contact me is via email and my email address is found below. You can also call the Access Management office at the number listed and I will return your call as soon as possible. I look forward to meeting you in an informal gathering at the clubhouse once the self-quarantine is over! In the meantime, stay well and practice social distancing to help “flatten the curve”. Colleen Fletcher, CMCA, CAM Community Association Manager cfletcher@accessdifference,com 813-607-2220 Indigo Insider Newsletter April 2020 2 Fitness Challenge: Backyard Easter Egg Hunt There’s plenty we can do from home to enjoy our home comforts and stay fit, both physically and mentally. At the top of the list? Exercise! So pull up a patch of grass and enjoy this compelling “who’d have thought” exercise opportunity. -
Whether Live, Virtual Or Hybrid, Events Go On
The Business of Brands Digital Edition February 22, 2021 Whether live, virtual or hybrid, events go on A guide to how industry tentpoles like Cannes, SXSW and more are navigating the lingering pandemic In this issue February 22, 2021 Feature GOING FOR THE GLITZ Promotions aimed at influencers become more elaborate in the pandemic News THE WEEK AHEAD: FEBRUARY 22-26, 2021 A look at some of the happenings over the next five days of interest to marketers, agencies and media players. TRENDING At a glance hot topics in the world of marketing, including Target’s new chief marketing officer, Shaquille O’Neal’s Frosted Flakes play and Chevrolet’s new TikTok channel. AFTER REBRANDING AUNT JEMIMA, QUAKER FOODS MUST WALK THE TALK It’s a delicate balance to hold onto brand equity while moving beyond racist roots with a new name. In this issue February 22, 2021 CAN ADVERTISING’S BIGGEST EVENTS REDEEM THEMSELVES IN 2021? A number of marketers’ favorites are planning to use in-person or hybrid live-virtual formats. 5 QUESTIONS WITH YADIRA HARRISON Verb co-founder discusses the value of creating intimate brand events and building an experiential business in a pandemic. HOW MARKETERS CAN MAKE THE MOST OF SXSW ONLINE The festival that was the first to feel the impact from COVID-19 is now a testing ground for virtual brands. EXPERIENTIAL AGENCY NA COLLECTIVE CLOSES AS ‘CASUALTY OF THE PANDEMIC’ Work included live activations for Nike, Tinder, Facebook and more at events including SXSW and Bonnaroo. WHY MARKETERS FLOCK TO CLUBHOUSE TO TOUT THEIR EXPERTISE—AND BRANDS The app merges the professionalism of LinkedIn with the appeal of podcasts. -
SNAPCHAT for NONPROFITS Using Snapchat to Drive Social Change
SNAPCHAT FOR NONPROFITS Using Snapchat to Drive Social Change. Snapchat has close to 178 million daily active users, who use the app on an average of more than 25 times per day. Snapchat is a mobile social media app that allows users to send short-lived photos and brief videos, called “Snaps,” to followers. It is an extremely visual and highly customizable platform that can turn small moments into a shareable story. Why Use Snapchat? Snapchat is ideal for organizations Connecting With looking to target younger audiences with If you have a lot of visual content you 85 percent of daily users aged 18 - 34. Your Audience would like to share, or if you frequently Once that you decide Snapchat is a good In fact, Snapchat is so popular with engage with your audience at in-person fit for your organization’s digital strategy young adults that 70 percent of 18- to events, Snapchat may be a good fit for and create an account, you can start 24-year-olds in the U.S. are already on the your organization. When considering any following users and begin to develop an platform. new social network, you need to determine audience of your own. if the platform will serve your strategic Individuals aren’t the only ones using You can drive followers to your new goals. Start by asking: Who are your target the app – more brands, businesses and Snapchat account by promoting it on your audiences, where can they be found and public figures use Snapchat than ever. other platforms. Posting exclusive content what do you want them to do? Nonprofits also are finding effective on Snapchat about contests or giveaways ways to use Snapchat. -
The Definitive Guide to the Most Influential People in the Online Dating Industry
THE DEFINITIVE GUIDE TO THE MOST INFLUENTIAL PEOPLE IN THE ONLINE DATING INDUSTRY WWW.GLOBALDATINGINSIGHTS.COM POWER LIST Sam Yagan Greg Blatt Sean Rad Michael S. Egan CEO Chairman President & co-founder CEO The Match Group The Match Group Tinder Spark Networks Tang Yan Noel Biderman Neil Clark Warren Andrey Andreev Founder & CEO Founder & CEO Founder & CEO Founder Momo Ashley Madison eHarmony Badoo Aaron Schildkrout/ Rose Gong Markus Frind George Kidd Brian Schechter Founder Founder & CEO Chief Executive Co-founders Jiayuan Plenty of Fish Online Dating Association HowAboutWe Cli Lerner Joel Simkhai Robyn Exton Ross Williams Founder & CEO Founder & CEO Founder & CEO CEO & co-founder SNAP Interactive Grindr Dattch White Label Dating Dave Heysen / Brett Harding / Justin McLeod Shayan Zadeh Daniel Haigh Laurence Holloway Founder & CEO Co-founder Co-founders Co-founders Hinge Zoosk Oasis Lovestruck 2 WELCOME & INTRODUCTION Welcome to the Power List 2015, Global Dating Insight’s guide to the most inuential people in the online dating industry. These are the people we believe are driving, shaping and developing this exciting industry. First of all, we have an admission - this is not a scientic process, and if we have made any omissions we apologise in advance. Each person on the following pages meets our strict criteria, they are a proven leader within their eld, with demonstrable power, inuence and budgetary clout. What does it mean to make the Power List? It means the individuals listed are the stars of our industry at this particular moment. Power cannot be determined by your ranking on Google, yet we know it when we see it. -
It's Time to Tiktok
It’s time to TikTok Exploring Generation Z’s motivations to participate in #Challenges B BACHELOR THESIS THESIS WITHIN: Business Administration N NUMBER OF CREDITS: 15 P PROGRAMME OF STUDY: Marketing Management A AUTHOR: Johannes Ahlse, Felix Nilsson, Nina Sandström J JÖNKÖPING May 2020 1 Acknowledgments We would like to thank our tutor, Ulf Linnman for the constructive feedback and guidance during the research process. With his expertise, we managed to gain useful feedback and ideas for our topic. Secondly, we want to express our gratitude towards the participants who provided us with their time and valuable insights. Thirdly, we would like to acknowledge the importance of the members of our seminar group, who provided us with valuable feedback and generated invaluable discussions throughout the process. Lastly, we want to thank each other for always keeping the spirits high and for helping each other. We want to highlight the importance of creating a diverse, light-hearted and enjoyable environment for which the research takes place. _____________________ _____________________ __________________ Johannes Ahlse Nina Sandström Felix Nilsson 2 Bachelor Thesis in Business Administration Title: It’s time to TikTok - Exploring generation Z’s motivations to participate in #challenges Authors: Johannes Ahlse, Felix Nilsson & Nina Sandström Tutor: Ulf Linnman Date: 2020-05-18 Keywords: ‘Viral Marketing’, ‘User-generated content’, ‘Generation Z’, ‘TikTok’, ‘Motivation’, ‘Uses and Gratification Theory’ and ‘Challenges’ _________________________________________________________________ Abstract Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. -
How Can Adolescents Benefit from the Use of Social Networks?
International Journal of Environmental Research and Public Health Article How Can Adolescents Benefit from the Use of Social Networks? The iGeneration on Instagram Sabrina Cipolletta 1,* , Clelia Malighetti 2, Chiara Cenedese 1 and Andrea Spoto 1 1 Department of General Psychology, University of Padua, 35100 Padua, Italy; [email protected] (C.C.); [email protected] (A.S.) 2 Department of Psychology, Catholic University of the Sacred Heart, 20019 Milan, Italy; [email protected] * Correspondence: [email protected]; Tel.: +39-49-8277423 Received: 17 August 2020; Accepted: 16 September 2020; Published: 23 September 2020 Abstract: In the last few years, Instagram has been a topic of much contention, as it has been shown to be associated with both risks and benefits for young users. This study explores the influence of the use of Instagram on adolescents’ constructions of self and interpersonal experience. Forty Italian adolescents aged between 11 and 16 years were interviewed and completed repertory grids. The results showed that the adolescents’ self-construction and distance from others were mostly influenced by receiving, or not receiving, positive feedback, rather than by using Instagram itself. Specifically, there was an increase in self-acceptance and social desirability after receiving a “like” and an increase in social isolation after receiving no “likes”. The regression model also showed a decrease in self-acceptance on Instagram in the case of female adolescents, and in participants who edited photos. These findings are useful for understanding the constant need for approval adolescents require today and could be used as a guiding tool for future studies and intervention policies. -
How Location-Based Social Network Applications Are Being Used
Sean David Brennan HOW LOCATION-BASED SOCIAL NETWORK APPLICATIONS ARE BEING USED JYVÄSKYLÄN YLIOPISTO TIETOJENKÄSITTELYTIETEIDEN LAITOS 2015 ABSTRACT Brennan, Sean David How Location-Based Social Network Applications Are Being Used Jyväskylä: University of Jyväskylä, 2015, 60 p. Information Systems Science, Master’s Thesis Supervisor: Veijalainen, Jari Location-based social network applications have globally become very popular with the expansion of smartphone usage. Location-based social networks (LBSN) can be defined as a site that uses Web 2.0 technology, GPS, WiFi positioning or mobile devices to allow people to share their locations, which is referred to commonly as a check-in, and to connect with their friends, find places of interest, and leave reviews or tips on specific venues. The aim of this study was to examine how location-based social applications are being used. The methods of this study comprised of a literature review and a discussion on prior research based on a selection of user studies on location-based social networks. This study also aimed at answering a number of sub-questions on user behavior such as activity patterns, motivations for sharing location, privacy concerns, and current and future trends in the field. Twelve LBSN user behavior studies were reviewed in this study. Eight of the user studies reviewed involved the application Foursquare. Research methods on eight of the reviewed studies were studies utilizing databases of the check-ins from the application itself or utilizing Twitter in their analysis. Four of the reviewed studies were user studies involving interviews and surveys. Three main themes emerged from the articles, which were activity patterns, motivations for sharing, and privacy concerns. -
February Newsletter.Pub
Club news! FEBRUARY 2021 NEWSLETTER February 2021 The COVID 19 virus continues to impede normal life and based on utilization of the club by members it has impeded food and beverage sales. January is traditionally a slow month at the club, but this January has been especially slow. Additionally, funds derived from holiday parties just didn’t materialize in December. My hope is that February is a turn-around month for all of us. As mentioned in previous publications, the club was not eligible for any governmental assistance. The management staff has looked for ways to keep all of you engaged and keep our front-line staff employed. This has been a challenge, but we are surviving. The pool complex project continues to progress. We are expecting the pool renovation company to be onsite sometime this month to install the new gutter system that will provide water to and from the new filtration system being installed in the pool house. Based on new technology we can dispose of the large chlorine tanks. This will improve the quality of the pool water and improve the esthetics, by not having the large unsightly tanks next to the pool house. Additionally, the construction crew will concentrate on the inside of the pool house now that the exterior walls are set along with the new roof. February 9th at 6 p.m. is the annual stockholders meeting. If you are not able to attend the meeting in person, please turn in your proxy as soon as possible. We cannot conduct business at the annual meeting without the majority of member owners participating either in person or via proxy vote.