Proceedings of the Seventh International AAAI Conference on Weblogs and Social Media Sharing the Loves: Understanding the How and Why of Online Content Curation Changtao Zhong Sunil Shah King’s College London Last.fm
[email protected] [email protected] Karthik Sundaravadivelan Nishanth Sastry King’s College London King’s College London
[email protected] [email protected] Abstract basic process by examining two very different datapoints: Pinterest, arguably the most popular content curation web- This paper looks at how and why users categorise and site for sharing pictures and videos, and Last.fm, a popular curate content into collections online, using datasets social music recommendation service. containing nearly all the relevant activities from Pinter- est.com during January 2013, and Last.fm in Decem- The two websites are used differently but have similar ber 2012. In addition, a user survey of over 25 Pinter- support for content curation: Users on Pinterest.com ‘pin’ est and 250 Last.fm users is used to obtain insights into images onto boards to categorise them, or ‘like’ the im- the motivations for content curation and corroborate re- ages to express an interest without categorisation. Curation sults. The data reveal that curation tends to focus on is not the primary purpose of Last.fm, but relevant support items that may not rank highly in popularity and search has existed for over seven years. Similar to Pinterest, users rankings. Yet, curated items exhibit their own skewed can categorise music tracks by attaching tags to them, or popularity, with the top few items receiving most of the ‘love’ tracks to express interest without categorising.