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Lincoln's Mark IV

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Lincoln's Mark IV Volume 19 Issue 8 August 1, 2019 Lincoln’s Mark IV The second of a series of luxury coupes, the Mark IV sold very well. This article, written by Jim and Cheryl Ferrell, first appeared in the Lincoln Museum publica- tion, Lincoln Links. In spring 1968, at almost the same time the Mark III went on sale, Henry Ford II hired Bunkie Knudsen away from General Motors Corp. to become president of Ford Motor Co. When Knudsen got to Ford, it didn’t matter to him how successful Lee Iacocca, a Ford Welcome to the Vice•President for all cars and trucks, had been at picking winning car designs, or the past relationships Iacocca had forged, especially with Gene Bordinat and his designers. Knud- Northstar News, the sen was now president of Ford, and he thought that as president he got to choose the de- monthly publication of signs he liked. the Northstar Region Within weeks after he started, Knudsen was prowling Ford’s Styling Center picking car de­ signs he favored and encouraging changes in ones he didn’t. Since Knudsen got the job Iacocca of the Lincoln and coveted, and approving designs had previously been Iacocca’s forte, friction developed almost Continental Owners immediately between them. It didn’t take Iacocca long to make getting rid of Knudsen a priority. Club. We value your The Mark III was Iacocca’s car. He dictated its Rolls­Royce style grille and approved the spare tire hump. Even after the Mark III’s final design was selected, reviews recommend­ opinions and appreciate ed the original design without the Rolls•Royce grille or spare tire hump. But Iacocca ignored your input concerning the reviews, followed his instincts, and sales of the Mark III finally moved Lincoln into the this newsletter and the big leagues. Initial sales of the Mark III gave Lincoln•Mercury Division good reason to believe it operation of the club. would soon outsell the Cadillac Eldorado, or if the Mark III wasn’t the car that knocked off This is your club. the Eldorado, the next•generation Mark almost certainly would be. As the father of the Mark (Continued on page 4) This Issue Contains Feature Story 1 Directors Message 3 Club Information Page 4 Northstar Monthly Board Meeting Minutes 5 Editors Message 2 North Star Events 15 Trivia 2 NORTHSTAR NEWS Trivia from the Editors Message August 2019 Internet Gentle Readers….. Our summer is rapid­ like a lot of shops, there is little turnover in ly slipping through our fingers. We see daily personnel at Bloomington Lincoln. And their reminders that the end is approaching. Back folks are very efficient and will get you in to school sales, news about the upcoming and out in the shortest possible time. Bloom- Minnesota State Fair; which by some stand- ington Lincoln stands up and supports our ards is truly the end of summer. But a few of Northstar Lincoln Club, let us, in turn, give us, who may not attend the fair, or worry them some of our business. about getting the little ones off to school, do We have picked up a few new members, know that some of our best “summer days” and that is a good thing for both our national are really found in September and October. club and our local club. Hopefully, Francis The temperatures Kalvoda will call are in such a on them in short range that you can order with his Lee Iacocca take one of the Welcome Wag- Automobile old Lincolns out on, and we can Marketing Genius for a drive with- introduce these out worrying fine folks to our Lee Iacocca, the au- about overheating other members in tomobile industry exec- or that you do not a future article. utive who helped launch have A/C to make If any of you feel for comfortable like writing an the Mustang at Ford driving. Open article about one and save Chrysler from windows and of your Lincolns, bankruptcy, and whose vents will easily either new or old, cunning, ingenuity and provide relief. please do so. We swagger made him one The Lincoln like to see origi- of the most successful Aviator will be in nal material in salesmen of his genera- your local dealer's our newsletter, tion, died July 2 at his showroom very and we would home in the Bel-Air ar- soon. You can go Olga is giving a big kiss to her good friend, Suzanne really like to hear ea of Los Angeles. He in now and price (David’s niece} who stopped by for a short visit. Su­ from you. We was 94. one out and sign zanne is a dog person and, somehow, Olga instinctively would also like an order for future to tell us about The cause was com- knows that. Oftentimes, dogs are much better judges of delivery. Prices your adventures plications from Parkin- will start in the character than we mere humans are. with your first son’s disease, said his mid-50s and go up from there, depending on car. We do not care if it was a Plymouth, daughter Lia Iacocca how you want it optioned. I am guessing that Ford or a Kaiser, just write about that first Assad. most of them that are dealer ordered will great car, you know, the one that set you free Lido Anthony come fairly well equipped. With that in mind, for the very first time in your life. This is a Iacocca was born in Al- expect to see window stickers with numbers milestone event in everyone’s life, and we lentown, Pennsylvania, in the mid-to- high 60s, and a few in the would like to hear your story about this mo- on Oct. 15, 1924. His par- $70K range. By all reports, this will be a very mentous event. ents, Nicola and Antoi- popular car for Lincoln and one that our be- I know that in today’s world, we are all nette, had immigrated loved car company really needs. very busy. But, I ask you to take some time to the United States I recently had both the MKT and the out and attend your Lincoln club events. For Continental in for service at Bloomington many of us, our monthly events are a good from Italy. Lincoln. It was nothing much, just my annual excuse to escape the four walls of our home, His father was an oil change and chassis lubrication, along with go out and visit with some very fine people entrepreneur; who ran tire rotation. Yes, I did say annual… as I only for a few hours. For those we haven’t seen a variety of businesses, put on just a few thousand miles on each car for a while, we really miss you, and we hope including a car rental per year. The prices are fair and reasonable to see you soon. agency and movie thea- and are in line with what most other provid- Till next month… David and Sweet Ol­ ters. ers might charge. The difference, however, is ga, the Samoyed. “My father was such having a complete service shop that is very (Continued on page 3) familiar with your Lincoln automobile. Un- 2 NORTHSTAR NEWS (Continued from page 2) a great promoter that kids Directors Message by Bob Johnson August 2019 who came down to the Sat- The month of July has finally turned into summer, hot and sticky. urday matinees used to Mary and I are preparing for our venture to the sixth Annual Lincoln get more excited about his Homecoming in Hickory Corners, Michigan. This year’s turn out special offers than about will be less than expected, but we will still enjoy seeing old Lincoln friends and meeting several new ones. On Friday afternoon at 5:15 the movies,” Mr. Iacocca p.m., July 19 at the Taylors Falls car show part of the local Wanni- later wrote in his memoir. gan days celebration, we were warned that a tremendous thunder- “People still talk about the storm was about to hit. We decided to try and make it home without day he announced that the putting the top up on the Mark VII. We then took off on the back roads home. We drove in some rain but made it home without get- 10 kids with the dirtiest ting wet. The Mark VII can still get up and go when it has to. We faces would be admitted had 1 ½ inches of rain, and 20 miles east, Balsam Lake took the full free.” brunt of the storm with a lot of damage. It was really a very close call. I was going to do an email inviting The family was all our region members to come up to this show and enjoy the afternoon in Taylors Falls, but with the heat and possible bad weather I did not send out an email. Looking back at that night, I’m sure glad we did not wealthy for a few years have some of our members out in this storm, as it was bad. before the Great Depres- Our July event was a Car Show in Maple Grove, during Maple Grove Days Saturday, July 13, 2019; sion, but Nicola Iacocca we had a small turnout with Jay White, Bob Roth, Matt, Katie, and Margaret Foley, Mike Fiterman, Andy lost all his money in the Strange, Karl Flick Bob Johnson and Bruce Freiberg attending with or without a car. Sadly there were no stock market crash of 1929. other Lincolns shown at this show.
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