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The Expectation Gap in Internet Financial Reporting: Evidence from an Emerging Capital Market

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The Expectation Gap in Internet Financial Reporting: Evidence from an Emerging Capital Market MPRA Munich Personal RePEc Archive The Expectation Gap in Internet Financial Reporting: Evidence from an Emerging Capital Market Turel, Asli 2010 Online at http://mpra.ub.uni-muenchen.de/29800/ MPRA Paper No. 29800, posted 23. March 2011 / 14:06 Middle Eastern Finance and Economics ISSN: 1450-2889 Issue 8 (2010) © EuroJournals Publishing, Inc. 2010 http://www.eurojournals.com/MEFE.htm The Expectation Gap in Internet Financial Reporting: Evidence from an Emerging Capital Market Asli Turel Istanbul University, School of Business, , Avcılar, Istanbul, Turkey E-mail: [email protected] Tel: +90-212-4737070-18394 Abstract The development of the internet as a global medium has significantly impacted financial reporting environment of the companies. Recently, companies have started reporting their financial results and other information relating to business on their web pages. The internet offers the facility to provide all interested groups with information to make well-informed, timely investment decision thus reducing the information advantages of institutional investors and information intermediaries. This study examines the level of internet financial reporting in Turkey. Furthermore, it tries to find out whether there is an expectation gap in internet financial reporting. In this study, “expectation gap” refers to the difference between (1) what financial statement users perceive important in decision making process to be and (2) what companies actually disclose or present in their web pages. Our findings indicate that an expectation gap exists; financial statement users have higher expectations for various facets than what companies actually report in the areas such as; reports of analysts, phone number to investor relations, segmental reporting, financial data in processable format, and summary of financial data. Our findings serve as evidence that the companies should engage in appropriate actions to reduce this expectation gap. Keywords: Internet, Financial Reporting, Turkey. 1. Introduction The improvement of computer technology and internet has significantly impacted accounting practice and accounting communication in the world. Recently, companies have started reporting their information relating to business on their web pages. Particularly, in both developed and developing countries, the internet is used for financial reporting. Many companies are now utilizing the advantages of the web for disseminating financial information. By placing information on the company’s web page, users have easy access to financial information and can search, filter, download, and even compare and analyze data at low cost in a timely fashion. On the other hand, it is possible for companies to update their information continuously at low cost. Furthermore, placing financial and non-financial information on the internet offers equal access to all users and reduces the information advantages of some institutional investors and information intermediaries relative to individual investors. By using these advantages, companies can reach more potential investors than they can by other traditional communication means. Beside above mentioned advantages, the use of internet for financial reporting (IFR) is mostly voluntary in Turkey. There were no recommendations, guidance, rules or regulations concerning the extent and coverage of IFR until recently. Capital Market Board (CMB) Directive Series: XI, No: 29, Middle Eastern Finance and Economics - Issue 8 (2010) 95 Article: 15, made it mandatory for companies with a web page to make the annual report, annual and interim financial statements and the audit report publicly available in an easily accessible manner for a period of at least 5 years. Hence, there is still no guidance, recommendations or regulation regarding the scale and scope of financial disclosures for large unlisted companies in Turkey. There are no specific regulations on internet reporting and therefore there is a disparity of internet reporting among companies. Some companies prefer to disclose only little financial information, while others provide full sets of financial information in a user-friendly manner. The purpose of this study is to measure the level and content of internet financial reporting of Turkish companies whose shares are listed on the Istanbul Stock Exchange and to find out whether there is an expectation gap in internet financial reporting. In this study, “expectation gap” refers to the difference between (1) what financial statement users perceive important in decision making process to be and (2) what companies actually disclose or present in their web pages. In order to measure the level of internet financial reporting of Turkish companies, an index of 50 financial-nonfinancial items is developed, which incorporates content and presentation criteria. A sample of 100 companies corporate web pages are screened in May 2010 for this purpose. The expectation of financial statement users is measured by an online survey. In the survey, investors are asked to choose the most important 15 items (from the index) they think companies should disclose or present on their web pages. The survey included financial analysts since they are the main users of financial information and the most appropriate subjects to employ as representatives of the financial information users. Our findings indicate that an expectation gap exists; investors have higher expectations for various facets than what companies actually report in the following areas: reports of analysts, phone number to investor relations, segmental reporting, financial data in processable format, and summary of financial data. The remainder of this paper is organized as follows. In section 2, prior research on the internet financial reporting is briefly discussed. In section 3, the research method is described. Section 4 presents the results while section 5 contains limitations, provides directions for further research, and concludes the paper. 2. Literature Review Extensive literature examines the determinants of voluntary financial reporting through traditional media such as print-based annual reports. After the development of the internet, literature is extended by examining the voluntary adoption of the internet as a medium for transmitting financial reports and determinants of such voluntary practices by the academics in the area. There have been a growing number of empirical studies on internet financial reporting since 1995 reflecting the growth in this form of information dissemination. The first attempts to study accounting disclosure on the internet originated about twenty years ago, at the early years of the Worldwide Web and were mostly interested to explore the existence and use of corporate web pages. Near the end of the previous decade, accounting research on internet reporting set out to seek the systematic factors affecting corporate disclosure practices on the companies’ web pages. In early studies, researchers used descriptive analysis only to offer a general overview of the current state of internet financial reporting and disclosure in different countries (USA, UK, Canada, Australia, Indonesia, Bangladesh, Romania, Thai, Germany, France, Greece, Spain, Sweden, Ireland, Finland…). Allam and Lymer (2003), Almilia et al. (2008), Ashbaugh et al. (1999), Bhuiyan et al. (2007), Bogdan and Pop (2008), Budisusetyo and Almilia (2008), Davey and Homkajohn (2004), Deller et al. (1999), Despina and Demetrios (2009), Dutta and Bose (2007), Ettredge et al. (2001), Gowthorpe and Amat (1999), Gray and Debrency (1997), Hedlin (1999), Khadaroo (2005), Lymer (1999), Lymer and Tallberg (1997), Matherly and Burton (2005), Petravick (1996), Spanos (2006), Spanos and Mylonakis (2006), Verma (2008) focused on the existence of web pages for large listed companies and whether these companies disclosed some type of financial information on their web pages. Early investigations in Fortune 150 companies were done by Petravick (1996), who determined 96 Middle Eastern Finance and Economics - Issue 8 (2010) that approximately 80% of these major companies had a web page and used it to release financial information. Ashbaugh et al. (1999) found that 87% of the US firms have a web page and in their survey these firms indicate that communicating with potential and existing shareholders is an important reason for establishing an internet presence. According to Lymer (1999) more than 90% of the top UK listed companies had a web page and more than half of them used it to disseminate accounts and reports. Following the descriptive studies, came a number of explanatory studies which offer explanations about why some companies adopt internet financial reporting and disclosure and why the amount of internet disclosure differs from one company to another. The number of factors examined as potential predictors of levels of internet financial reporting in previous studies varies. Articles written by Almilia (2009), Aly and Simon (2008), Andrikopoulos and Diakidis (2007), Bonson and Escobar (2006), Craven and Marston (1999), Debreceny et al. (2002), Ettredge et al. (2002), Fekete et al. (2008), Fekete et al. (2009), Ismail (2002), Lodhia et al. (2004) Marston (2003), Marston and Polei (2004), Oyelere et al. (2003), Pervan (2006), Pirchegger and Wagenhoffer (1999) and Xiao et al. (2004) are explorative and inferential researches on this issue. Some researchers found that company size (Almilia, 2009; Aly and Simon, 2008; Andrikopolous and Diakidis, 2007; Bonson and Escobar, 2006; Craven
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