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UNIVERSITY of MARY Branding Standards Guide

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UNIVERSITY of MARY Branding Standards Guide UNIVERSITY of MARY Branding Standards Guide 1 UNIVERSITY of MARY Branding Standards Guide for Life. table of contents The University of Mary is being blessed with All official University of Mary social media accounts a season of amazing growth and we are (main, niche, and professional) are expected to adhere Our Story . 4 University Website & Digital Media . 28 gratified that our unique brand is becoming to the official University of Mary Social Media Policy. Logo & Identity Marks . 6 Photography . 28 Anything posted to social media accounts should University of Mary - for Life. Social Media . 31 more and more widely recognized. follow brand standards, be in good taste, be suitable University of Mary - Online Websites . 32 Respecting our branding images and language by using for all audiences, and align with the University of Mary University of Mary - Schools Email Signatures . 34 them consistently and correctly is vital to maintaining Benedictine values. The University of Mary reserves the Business Cards . 34 our identity and growing our brand. right to delete content and accounts that are considered University of Mary - Departments in poor taste, offensive, or unacceptable according to Mary College at ASU . 11 Basic Design Guidelines . 35 In 2018 the University of Mary went through a brand standards. Content that could be deleted includes, Presidential Seal . 13 rigorous and in-depth process to refresh our branding but is not limited to, content that is harmful, obscene, iconography. This visual branding complements offensive, defamatory, or threatening. University Typography . 14 our previous choice of “for Life” as our motto and is UMary Marauders . 15 designed to be a cohesive ‘family’ of word and image. Our Office of Public Affairs staff members are always UMary Marauders All University of Mary images must abide by our usage happy to discuss questions of style, whether in word or Sports-specific guidelines. image. When we all ‘speak with one voice,’ we strengthen our brand to represent beautifully the mission of the Wordmark At this university, we want the public to be confident University of Mary. Letterman’s Logo that we are a literate community. We are expected to set Marauder Head high standards in our written communications, correctly Marauders Logo using grammar, punctuation, and spelling. It is our expectation that all departments have or implement a Armada Logo system of quality control for written work. Monsignor James P. Shea Vintage Logos Athletic Typography . 18 University Colors . 19 University Writing Guide . 22 2 UNIVERSITY of MARY Branding Standards Guide UNIVERSITY of MARY Branding Standards Guide 3 OUR STATEMENT OF MISSION & IDENTITY ounded to prepare leaders in the service of Truth, the University of Mary is distinctive in our education Fand formation of servant leaders with moral courage, global understanding, and commitment to the common good. As America’s Leadership University, we are deeply devoted to our mission: The University of Mary exists to serve the religious, academic and cultural needs of the people in this region and beyond. It takes its tone from the commitment of the Sisters of Annunciation Monastery. These Sisters founded the University in 1959 and continue to sponsor it today. It is Christian, it is Catholic, and it is Logos and Identity Marks Benedictine. We cherish our Christian, Catholic, Benedictine identity; we welcome and serve persons of all faiths. We are faithfully Christian. We are joyfully Catholic. We are gratefully Benedictine. 4 UNIVERSITY of MARY Branding Standards Guide 5 UNIVERSITY of MARY Branding Standards Guide UNIVERSITY OF MARY LOGO APPROPRIATE USE The University of Mary logo consists of an uppercase M, symbolic of the Blessed Virgin Mary, as well as our hilltop The logo should always be reproduced at a size that is clearly legible in the medium used. Minimum size requirements have been location and strong architecture. Above the M is a carefully placed proportional cross. The logo should only appear in established for print and web material (Figure 1). Do not crop any part of the logo or ‘bleed’ it off a page (Figure 2). Because the logo is PMS 294 or black, or white when used on dark backgrounds. treated as a single image do not change any elements within it (Figure 3). Do not stretch the logo (Figure 4) or rotate it (Figure 5). Do not use embellishments such as lines (Figure 6) or boxes around the logo (Figure 7). Do not print the logo in any other color besides the official Pantone 294 or black (Figure 8) and do not place the logo on any background that makes it difficult to see (Figure 9). Figure 1 Figure 4 Figure 7 no smaller than 1.5 inches (print) no smaller than 108X32 pixels (web) Figure 5 Figure 8 Figure 2 Figure 6 Figure 9 Approved Horizontal Logo Approved Vertical Logo Figure 3 UNIVERSITY OF MARY 6 UNIVERSITY of MARY Branding Standards Guide UNIVERSITY of MARY Branding Standards Guide 7 ALTERNATIVE LOGOS SCHOOL, LOCATION, AND DEPARTMENT LOGOS The primary logos should always be considered for use first, but alternative logos have been created to provide flexibility This set of logos was created to identify university schools and departments. The logos can be used on school and with various applications. department materials, invitations, stationery, and apparel. BLACK & WHITE Black versions of the logo have been developed for occasions when it’s not possible to print in color, such SCHOOL/DEPARTMENT LOGOS as newsprint or flyers. for Life. Admissions REVERSED Reversed logos have been developed for use on dark or contrasting backgrounds. The M and the cross must always be white or the lightest color. HORIZONTAL SCHOOL/DEPARTMENT LOGOS WORDMARK To be used for applications with an extreme horizontal format, such as tablecloths and promotional giveaways. To be used when clarity or size is an issue and for applications with an extreme horizontal format. The wordmark can be reproduced at very small sizes. Admissions HORIZONTAL DEPARTMENT LOGO To be used when clarity or size is an issue and for applications with an extreme horizontal format. 8 UNIVERSITY of MARY Branding Standards Guide UNIVERSITY of MARY Branding Standards Guide 9 FOR LIFE CAMPAIGN ONLINE LOGO The ‘for Life.’ tagline was chosen to represent the University of Mary’s values and vision. We use ‘for Life.’ [with a period for The university’s Online logo was created to serve the university’s adult learner community. These students are working to earn emphasis] to communicate our commitment to educate people for ‘the whole of life’ as lifelong learners, our commitment their bachelor’s, master’s, or doctoral degrees, or are seeking non-degree options, such as certificates. to the dignity and value of the human person, and our commitment to forming students who bring radiance, joy, and the love of others into the world. LOGO OPTIONS for Life. LOGOS Both horizontal and vertical versions of the Online Both horizontal and vertical versions of the ‘for Life.’ logo are acceptable options. These logos should only for Life. logo are acceptable options. These logos should only appear in PMS 294 or black. appear in PMS 294 or black. for Life. REVERSED REVERSED Reversed logos have been developed for use on dark or Reversed logos have been developed for use on dark or contrasting backgrounds. The M and the cross must contrasting backgrounds. The M and the cross must always be white or the lightest color. for Life. always be white or the lightest color. WORDMARK for Life. To be used when clarity or size is an issue and for Tagline can be used as a graphic element but applications with an extreme horizontal format. The for Life. may only be used when the University of Mary wordmark can be reproduced at very small sizes. logo is also present in the design. 10 UNIVERSITY of MARY Branding Standards Guide UNIVERSITY of MARY Branding Standards Guide 11 MARY COLLEGE AT ASU PRESIDENTIAL SEAL The Mary College at ASU logo was created to representM the C partnership between the University of Mary and The Presidential Seal is the official seal of the Office of the President. The seal is placed on official university Arizona State University. at ASU documents, such as diplomas, certificates, President’s stationery, and invitations from the Office of the President. The Presidential Seal should not be combined with any other logos and cannot be used by any other departments other than the Office of the President, unless expressly permitted. MARY COLLEGE AT ASU LOGO M C Both horizontal and vertical versions of the Mary College at ASU logo are acceptable options. These at ASU MARY COLLEGE logos should only appear in PMS 294 or black. at ASU REVERSED Reversed logos have been developed for use on dark or MARY contrasting backgrounds. The M and the cross must COLLEGE always be white or the lightest color. at ASU 12 UNIVERSITY of MARY Branding Standards Guide UNIVERSITY of MARY Branding Standards Guide 13 UNIVERSITY OF MARY TYPOGRAPHY UNIVERSITY OF MARY MARAUDERS ATHLETIC LOGO To provide flexibility, two groups of typefaces have been selected for the University of Mary’s graphic identity. The athletic logo, the Marauder, may only be used by the Athletic Department, Campus Bookstore, or by special permission from the Office of Public Affairs. It should not be used in place of, or alongside, the University of Mary logo. The Marauder is a unique Group 1 is used on collegiate materials, such as letters, flyers, posters, and brochures. Each grouping has a serif and sans serif symbol for the university’s athletic teams, and as such should not be used to represent academic or administrative units of the typeface that work together to form the graphic identity’s personality.
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