How RTL Group's Hungarian Family of Channels Maintains Its Market

week 5 / 30 January 2014

STRONG BRANDS How RTL Group’s Hungarian family of channels maintains its market leadership

Luxembourg North America France Australia Euronext American Idol Les Princes de Aussie drama introduces votes with Google L’Amour to become renewed for stock options and Facebook the kings of access second season on RTL Group prime time on W9? week 5 / 30 January 2014

STRONG BRANDS How RTL Group’s Hungarian family of channels maintains its market leadership

Editor, Design, Production RTL Group Corporate Communications & Marketing

k before y hin ou T p r in t

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW

Euronext introduces stock options on RTL Group RTL Group p. 9–10

American Idol votes with Google and Facebook FremantleMedia North America p. 11 Hungarian RTL channels: Market leaders RTL Klub Les Princes de L’Amour p.4–8 to become the kings of access prime time on W9? W9 p. 12

Aussie drama renewed for second season Big Picture FremantleMedia p.14 Australia p. 13

SHORT NEWS p. 15–16

PEOPLE

p. 17–19 How the strategy of FAMILY building families of channels effectively meets the needs of viewers and advertisers. VALUES

Hungary – 30 January 2014 RTL Klub

Dirk Gerkens, CEO of RTL Klub

4 In a challenging European macro-economic RTL Group’s Hungarian family of channels environment, RTL Group’s Hungarian subsidiary is the market leader in Hungary adopted a viable business plan by building a 38 All day strong family of channels. In 2012, the Hungarian Prime time 30.2 company entered into the subscription market by making acquisitions to strengthen its cable portfolio, 18.3 thereby diversifying its source of revenue. On the ad 15.6 sales front, the Hungarian family is now in a position 9.2 to offer attractive packages targeted to speciﬁ c 8.6 demographic groups. The RTL 3 commercial package was launched to meet this demand. In a Hungarian TV2 Group Public channels declining TV advertising market, the Hungarian RTL RTL channels Audience share of the top three channel groups in Hungary family gives advertisers complementary services, Target group: 18-49 simultaneously airing their brands on three different channels to maximise their visibility. audience share decreased slightly to 23.9 per cent In today’s fragmented Hungarian TV landscape, (2012: 24.7 per cent), but the channel maintained investing in a strong family of channels has proven its prime-time market leadership in Hungary, to be a key strategic decision. In a country with outscoring its main commercial competitor TV2 by a population of under 10 million, the Hungarian 8.4 percentage points. broadcast industry offers more than 100 TV channels. By offering a total of eight channels RTL Group’s Hungarian cable channels also (RTL Klub, Cool, Film+, Film+2, Prizma, Sorozat+, topped the cable market rankings. In 2013, Cool and Muzsika TV and RTLII), RTL in Hungary is strongly Film+ were the most-watched cable channels with audience shares of 5.5 per cent in the commercial target group. Launched in October 2012, RTL II saw its viewership rise from 0.1 in 2012 to 1.3 per cent in 2013, consolidating its position in the Hungarian market.

True TV lovers

In 2012, average daily TV viewing time in RTL Group’s Hungarian family of channels Hungary was 286 minutes, while the positioned to face the challenges arising in this European average was 235 minutes. heavily fragmented ecosystem. RTL Klub’s CEO Dirk Gerkens explains the current challenges: “The biggest challenge we currently face is changing to the free-to-air TV business model in Hungary, by starting to collect cable fees for our main channel In this highly competitive market, RTL Group’s RTL Klub. This is simply a must considering the fact Hungarian subsidiary has maintained its market that digitisation has erased the advantage of being leadership for the thirteenth consecutive year, free-to-air compared to cable. One of our growth mainly thanks to its solid production line-up. Dirk objectives must also be to fi nd new viable digital Gerkens explains: “RTL Klub has always been models.” successful because of its own productions. During the years of fragmentation, these In 2013, the combined prime-time audience share productions became even more important. We of RTL’s Hungarian family of channels in the key have always had local developments as well as demographic of 18 to 49-year-olds increased big international formats such as I’m A Celebrity – to 38 per cent (2012: 37.3 per cent). Last year Get me out of Here!, Survivor, Temptation Island, (and for thirteen consecutive years), the fl agship X-Factor and Who Wants to be a Millionaire. channel RTL Klub was the most-watched channel Hungarian viewers expect us to entertain and tell in Hungary in the commercial target group on 342 stories, and we strive to fulfi l these wishes in many out of 365 evenings and broadcast 18 of the 20 ways.” most-watched fi lms. RTL Klub’s prime-time

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5 Getting acquainted with the strong local brands

X-Faktor Éjjel-Nappal Budapest (Budapest Day and Night)

X-Faktor Éjjel-Nappal Budapest

In 2013, season four of X-Faktor became the Éjjel-Nappal Budapest, the Hungarian version most-watched programme on Hungarian TV. of the daily series Berlin – Tag und Nacht, Broadcast on RTL Klub, the 22 September launched on RTL Klub on 11 February 2012 was episode attracted 2,390,564 viewers. The talent quickly embraced by Hungarian viewers. show’s success came as no surprise, as it has been Gerkens sheds light on the factors that led to the Hungary’s favourite programme since its launch. series’ introduction to the Hungarian market: “In a way Berlin and Budapest are quite similar because Barátok Közt (Between Friends) of their history and also the way youngsters live Premiering in October 1998, Barátok közt’s story in these capitals. We always knew that we would began almost thirty years ago, in an orphanage, have to make some changes to the original scripts where a group of children vowed everlasting since Budapest Day & Night is being broadcast on friendship to each other. Viewers follow the lives, our main channel, so we have to cater for an even adventures, loves, disappointments, sadness and wider audience than RTL II in Germany. The main happiness of the already-grown-up old friends, concept however was the same: to produce a new fi ve days a week in prime time. The series, which daily fi ction centred around a big apartment full of has been broadcast for 16 consecutive years, is a young people from all over the country who arrive in great success among audiences and remains the Budapest to live and fi nd happiness in the big city.” country’s number one daily television show, scoring an average audience share of 29.2 per cent in 2013. Való Világ

Barátok Közt Való Világ

On 12 January 2014, the Hungarian channel RTL II launched season six of the reality show Való Világ in prime time. The premiere attracted 15.6 per cent of RTL Klub celebrated its 15 year anniversary, since it was ﬁ rst viewers aged 18 to 49, making it the most-watched launched in October 1997. TV programme in its time slot. Previously aired on Video showcases the channel’s the Hungarian ﬂ agship channel RTL Klub, the sixth successful track record. season of Való Világ scored an average audience

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6 share of 11 per cent (viewers aged 18 to 49), while As far as Corporate Responsibility (CR) is concerned, the cable channel’s average share among the same RTL Klub is very committed. It pulls out all the target group is 1.3 per cent. stops to support good causes and acts as a responsible member of Hungarian society. For example, on World Diabetes Day in November 2013, RTL Klub news anchors Antónia Erős and István Szellő were the hosts of an awareness-building event organised by the Egy Csepp Figyelem foundation and featuring performances by X-Faktor contestants.

Házon Kivül

High ratings are not the only indicators of the local productions’ success. In 2012, the most widely read Hungarian magazine Story gave X-Faktor its 5 stars prize as the country’s ‘Best TV Show’ – an award that it has received for the last X-Faktor contestant performs in a CR initiative four years running – while X-Faktor’s presenter Ördög Nóra was elected by the same magazine as In the digital realm, RTL’s Hungarian ‘The Best Presenter’ in Hungary. Furthermore, in websites are by far the most-watched TV the Hungarian ‘Kamera Korrektúra’ competition for websites in the country, always ranking among high-quality programmes, both RTL Klub the top three local online video content providers. productions X-Faktor and XXI Század were RTL Most generated 53,164,736 long-form video crowned winners in their respective categories. views, while the Való Világ app has generated 100,000 downloads, since its launch at the In the News genre, RTL Klub’s info magazine beginning of 2014. The development of digital Házon Kivül won Kamera Korrektúra’s ‘News services also enhance viewers’ interactive TV and Background’ special prize. In 2013, experience. As Gerkens points out, RTL Group’s Házon Kivül had won the ‘Pulitzer Memorial Prize’ Hungarian channels are fully committed to for its objective and clear reporting. The magazine digital growth: “We were the ﬁ rst to introduce a sheds light on the impact of political decisions on dedicated catch-up service for our internet users. everyday Hungarian life. Moreover, for the last All of our local content can now be watched 15 years, RTL Klub has been regarded as the online as well. Our most recent step was to country’s most independent source of television introduce smart-phone-app voting instead of news. premium-rate SMS for Való Világ, and it is already a huge success.” Next >

RTLMost.hu website 7 Flagship channel Family movie channel General-interest Reach: 524,944 households Reach: 3,945,037 viewers

Family channel with a strong female appeal Entertainment channel Reach: 1,900,000 households Reach: 1,137,380 households

General-interest entertainment channel Series channel Reach: 2,525,301 households Reach: 680,042 households

Movie channel Reach: 2,505,417 households Music channel

8 EURONEXT INTRODUCES STOCK OPTIONS ON RTL GROUP RTL Group

Euronext N.V., a wholly owned subsidiary of Intercontinental Exchange Group, have introduced options on the shares of RTL Group. The options are available as of 29 January 2014 on the derivatives market of Euronext Brussels. Luxembourg – 30 January 2013

To celebrate the introduction of the new options, Guillaume de Posch, Co-CEO of RTL Group, rang the bell to open trading on Euronext’s European market. He was accompanied by Elmar Heggen, CFO of RTL Group, Philippe Delusinne, CEO of RTL Belgium, and Vincent Van Dessel, CEO of Euronext Brussels.

These American-style options – put and call options – will expire on the third Friday of the contract month and will have initial maturities of one, two, three, six, nine and twelve months. Each option (trading symbol: RTL) will represent 100 shares in RTL Group and will be cleared via LCH.Clearnet SA.

Elmar Heggen, Chief Financial Offi cer of RTL Group: “We are delighted that Euronext is introducing RTL Group options. The increased free fl oat of our shares has already raised additional interest in the fi nancial community. With leading market positions, RTL Group has been delivering strong and sustainable profi ts and cash fl ows, creating signifi cant value for its shareholders. Now, the new options will bring additional visibility to RTL Group and hopefully attract new investors.”

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9 What are put and call options? Options are so-called derivatives and are regarded as more risky than traditional stock trades. They entail a financial contract between the buyer (owner) and the seller.

The owner of a put option has the right, but not the obligation, to sell shares at a specific price, the so-called strike price. As a result, the seller of the option has to buy said shares from the owner if the owner decides so. Philippe Delusinne, CEO of RTL Belgium; Guillaume de Posch, Co-CEO of RTL Group, and Elmar Heggen, CFO of RTL Group (from left to right) The owner of a call option has the right, but not the obligation, to buy shares at a specific price. As a result, the seller of the Vincent Van Dessel, CEO and Chairman of Euronext Brussels: option has to sell shares for the specific “We are pleased to announce the introduction of the RTL Group price, regardless of the share price options, providing investors with new investment opportunities. development, if the owner decides so. RTL Group option class will beneﬁ t from the growing interest in Belgian options we’ve seen over the past year.” With American-style options, the owner can exercise the put or call option at any Lee Hodgkinson, Head of Euronext’s Markets and Global Sales teams added: “In 2013 volumes in Belgian equity options have time until the expiry date of the option. If increased by 18 per cent compared to 2012, bringing the open the owner does not exercise his option, interest at a 47 per cent higher level compared to end 2012. We’ve the option expires as soon as its maturity seen interest growing from a variety of investors, both institutional and is reached. In this case, the seller of the private investors, both national and international. The introduction of option has earned the option price. RTL Group options will further complete our offering on the Brussels market.” Fictional Example 1: Someone buys call options at a share price level of €30 with a Employees who are interested in trading RTL Group shares or maturity of two months. Within one month, options might be subject to legal restrictions or obligations. the share price rises to €60. The buyer exercises his call option. He can buy shares at the price of €30 and sell them directly for twice the price.

Fictional Example 2: Someone buys call options at a share price level of €30 with a For more information, maturity of two months. Within one month, please see RTL Group’s “dealing Code”. the share price falls to €20 and does not rise to more than €25 before the option reaches maturity. The buyer of the call options will not exercise his right to acquire the shares (for €30) as the actual share price is only €25.

10 AMERICAN IDOL VOTES WITH GOOGLE AND FACEBOOK FremantleMedia North America

For the ﬁ rst time in television, fans of American Idol’s thirteenth season can cast votes for their favourite ﬁ nalist directly on the Google Search platform. Facebook will, in turn, provide updates based on real-time US East Coast voting data during select live episodes of the show. North America – 29 January 2013

Starting with the fi rst fi nalist performance episode on Wednesday 26 February, fans of American Idol will be able to vote via Google Five unprecedented ways to vote by searching Idol related terms. Any search will be linked to a voting platform where fans can cast their vote for their favourite performers. With the addition of Google, voting Fans of the show will also be able to share their votes on Google Plus, for American Idol performances now follow contestants, join community conversations, and participate in Idol themed Google Hangouts. has five voting methods: David Luner, FremantleMedia North America President of Brand 1) Google Search Partnership & Franchise Management, says: “Partnering with both 2) Online at AmericanIdol.com Google and Facebook, two of the biggest names in technology 3) Via the American Idol mobile App and social media, demonstrates how the show is once again creating a 4) SMS global fi rst, connecting with fans unlike any other entertainment brand 5) Toll-free call in the world.”

Anjali Joshi, Vice President of Product Management at Google Search, adds: “People come to Google to ﬁ nd information, and we’re excited to now also power their voting experience.”

Meanwhile, Facebook will provide a real-time view of American Idol’s East Coast voting trends and create a two-way connection with fans during the live performance shows. At-home viewers will get a ﬁ rst-ever look at an array of voting information, such as demographic voting trends and relative contestant rankings – as it happens live. In addition, as voters chime in and back their favourite performer, they will have an opportunity to become AmericanIdol.com website part of the show – and see their Facebook proﬁ le picture featured in the broadcast.

11 LES PRINCES DE L’AMOUR TO BECOME THE KINGS OF ACCESS PRIME TIME ON W9? W9

Les Princes de L’Amour, featuring six princes in search of their princess, is charming audiences in ever increasing numbers since its modest debut. Thanks to this new reality TV series, W9 is by far the number one channel in France with viewers under 25 in access prime time. France – 27 January 2014

Les Princes de L’Amour ©Patrick Robert / W9 After three weeks on the air, the programme that has taken over the time slot left by Les Ch’tis, ending another excellent season, has seen its audience grow by 85 per cent since its launch. The episode that aired on 23 January 2014 was seen by 800,000 viewers on average and peaked at 1 million viewers – its best result yet.

With this score, Les Princes de L’Amour achieved its highest rating with housewives under 50, with a 7.5 per cent audience share. It was also the number one channel in France with viewers under 25, with a 19 per cent audience share. The episode aired the day before this also achieved excellent ratings, scoring a 70 per cent increase and captivating 715,000 fans.

Will Les Princes experience the same ascent as Les Ch’tis? Les Princes de L’Amour, every day on W9 at 17:35.

12 AUSSIE DRAMA RENEWED FOR SECOND SEASON FremantleMedia Australia

The FremantleMedia Australia-produced drama series, Wonderland, has been commissioned for a second season by local broadcaster, Network Ten. Australia – 24 January 2014

As one of the most-watched drama series on Australian commercial television in 2013, Network Ten recently re-afﬁ rmed its commitment to quality Australian drama by commissioning a second season of Wonderland.

With the premiere of Wonderland on 21 August 2013, the series was a ratings success from the get-go. With 948,000 viewers, the premiere was the number one programme in three target groups: Wedding in Wonderland 16 to 39, 18 to 49 and 25 to 54.

Watch the trailer The Wonderland cast for Wonderland... Jo Porter, Director of Drama at FremantleMedia Australia, says: “We will be building on the strengths of the warmth and humour of our Wonderland residents. In season two, viewers will share unexpected twists and turns, fast-paced and dramatic cliffhangers that will test all our characters. We are looking forward to viewers getting to know Australia’s favourite ﬂ atmates even better as they face love affairs and revelations of deep secrets within the Wonderland building. We all can’t wait to get started!”

Set in a unit block near an iconic beach in Sydney’s eastern suburbs, Wonderland is a contemporary look at life and love featuring one beautiful beach, one cool apartment block and four very different couples navigating their way through a humorous (and sometimes painful) mineﬁ eld of love, friendship and life in the 21st Century.

13 First gay wedding on GTST

The Netherland’s most-talked-about couple Lucas and Menno tied the knot on RTL 4’s Goede Tijden, Slechte Tijden on 24 January 2014 in the hit series’ ﬁ rst same sex marriage. The Backstreet Boys were there to sing at the newly-weds reception. SHORT NEWS 1/2

Netzathleten Media presents new content network IP Deutschland

Netzathleten’s tenth network, ‘Urbanlife,’ pools websites featuring high-quality content about urban life and is targeted at modern, style-conscious and afﬂ uent urbanites who want to quickly click their way to the desired information. Germany – 24 January 2014

“Jungle Camp” scores new record ratings RTL Television

Halfway through the season, Ich bin ein Star – Holt mich hier raus! set a new record: an average 7.79 million viewers had tuned in during season eight, at this mid-way point. Germany – 27 January 2014

Being able to read is not a given RTL Television

RTL Television supports literacy in Germany and the work done by ‘Stiftung Lesen’ by producing and broadcasting a commercial for the foundation. Germany – 28 January 2014

UFA Serial Drama runs campaign for true acceptance UFA Serial Drama

In the wake of the coming-out of Unter Uns cast member Lars Steinhofel, UFA Serial Drama is running a campaign under the heading ‘Jeder wie er will’ (Everyone as they wish), and showing its logo in rainbow colours for a week. Germany – 29 January 2014

15 SHORT NEWS 2/2

Tree Fu Tom’s magic goes global FremantleMedia Kids & Family Entertainment

FremantleMedia Kids & Family Entertainment has increased the international expansion of its hit, pre-school series, Tree Fu Tom, with the appointment of three new licensing agents covering the Middle East, France and Brazil, and a toy distribution partner for the Middle East. United Kingdom – 30 January 2014

Magic, mystery and madness RTL CBS Asia Entertainment Network

ASIA ENTERTAINMENT NETWORK RTL CBS Entertainment HD will air a Chinese New Year Magic Special featuring the world-famous Australian magician, illusionist and escapologist Cosentino. Singapore – 30 January 2014

16 PEOPLE JEAN-JACQUES DELEEUW RTL Belgium Belgium – 24 January 2014

As of 18 February 2014, RTL Belgium will entrust the management of the Corporate Communication department to RTL New Media director Jean-Jacques Deleeuw. He will continue to fulﬁ l his current duties at the same time.

This new management will, among other things, encompass all the activities of the press department, as well as public and institutional relations. RTL Belgium’s CEO Philippe Delusinne explains: “I count on Jean-Jacques Deleeuw’s contribution to highlight the RTL brand and its different products in a media world that is in perpetual motion.”

Jean-Jacques Deleeuw, 54, has worked at RTL Belgium for 25 years. In 1988, he was the Director of Communication for IP Belgium. Following this, he served successively as Head of the News Desk, Editor-in-Chief, and Director of Bel RTL. In 2010 he became the Director of RTL Belgium’s digital entity, RTL New Media.

17 PEOPLE TOBY GORMAN FremantleMedia United Kingdom – 28 January 2014

FremantleMedia North America (FMNA) Previously, he was Series Producer and Show Runner has hired Toby Gorman as Executive Vice for FremantleMedia in his native UK for All Star Family President of Alternative Programming, Fortunes and Grease is the Word, as well as serving as where he will head up unscripted Show Runner for Britain’s Missing Top Model and The development with effect from mid-April Smith’s Hotels for Two, and Producer of I’m a Celebrity… 2014. Get Me Out of Here! and Hell’s Kitchen.

Toby Gorman A veteran reality producer and two-time Emmy Award nominee, Toby Gorman will be responsible for developing formats for reality competition and game shows for broadcast and major cable networks, as well as syndication-focused unscripted television programming.

He most recently served as Co-executive Producer and Show Runner on NBC’s Hollywood Game Night and The Winner Is. He also served as Executive Producer and Show Runner on NBC pilot Surprise Surprise, as well as on the Fox series Mobbed.

Thom Beers, FMNA’s CEO, says: “FremantleMedia aims to continue to build on its strong presence in reality, game show and other unscripted television, and Toby has earned a wonderful reputation as a terriﬁ c Series Producer and Show Runner. With his diverse experience and an attuned eye for the international market, he will be a substantial new member of our team.”

Toby Gorman adds: “Developing and producing shows as a freelancer for FremantleMedia over the last seven years has been the highlight of my career. To be ofﬁ cially joining the company in this new capacity is incredibly exciting for me and I can’t wait to get started come mid-April.”

Toby Gorman is no stranger to FremantleMedia. For FMNA, he served as Executive Producer and Show Runner for dating pilot Take Me Out, Executive Producer of Celebrity Family Feud, and as Supervising Producer for American Idol (seasons eight and nine).

18 PEOPLE PEOPLE ANDREAS HAYLEY FLEUTER DICKSON BCE FremantleMedia International Luxembourg – 27 January 2014 North America – 29 January 2013

Andreas Fleuter, Head of Production at FremantleMedia International (FMI) CBC, moves to BCE in Luxembourg after has promoted Hayley Dickson to Vice 23 years at CBC. President, Television Acquisitions and Development, Global Content. Fleuter has held successive management positions in RTL Television’s production Working closely with the FMI and technology departments since Distribution team, as well as Andreas Fleuter 1991, and has supervised production at Hayley Dickson FremantleMedia North America (FMNA) CBC as head of the department since Scripted Development, Dickson will lead mid-2008. This includes all in-studio news and magazine the North American division of FMI’s Global Content group. show production, as well as the ﬁ le-based, networked She is charged with identifying and securing prestigious post-production process in Cologne. properties for both domestic and international marketplaces, with a focus on Entertainment, Factual, From 1 April 2014, Fleuter will serve as Manager Lifestyle, Drama and Comedy. Dickson also heads up new Special Projects at RTL Group’s BCE, in particular business development, while maintaining relationships working on the planning and execution of the new with FMI’s extensive network of best in class content production and broadcast centre in Luxembourg. creators and distributors.

The Production department at CBC will be absorbed into Rob Clark, Director of Global Entertainment the newly created ‘Production and Broadcast Operations’ Development, FremantleMedia, comments: “Hayley department under the leadership of Mido Fayad, currently has a talent for recognising emerging trends and the Head of Broadcast Operations. This will be covered in opportunities they represent. She has an intuitive grasp greater detail on the intranet. of the ongoing evolution of content and distribution channels, and this makes her the perfect candidate for this Andreas Fleuter on his new challenge: “My job as important role.” Head of Production has given me a very exciting and wonderful time in Cologne. Together with my Hayley Dickson adds: “I am excited about building co-workers and my team, we’ve successfully established the bridge between content creators and global cutting-edge, innovative studio production and audiences, and grateful to all my friends and post-production process – especially with our work at colleagues at FremantleMedia for the opportunity to play Mediengruppe RTL Deutschland’s broadcast centre a meaningful role in the most vibrant and fast-paced in Cologne. Now challenging tasks await in Luxembourg, business in the world.” with the planning of the new broadcast centre there.” Prior to taking on this new role, Dickson was at CBC Managing Director Thomas Harscheidt says: FremantleMedia serving as Director, Television “There’s always a lot of transfer of expertise going on Acquisitions and Development, with a focus on sourcing, within RTL Group. Andreas Fleuter has contributed evaluating and acquiring rights to TV and digital signiﬁ cantly to our success here in Cologne with his content. She recently identiﬁ ed and initiated a series of production expertise. I would like to thank him strategic relationships with digital content originators and his team for their hard work, and wish him an including Hulu, Vuguru and Young Hollywood, which exciting and successful time with our colleagues at BCE in bolstered FMI’s catalogue with such titles as Behind the Luxembourg in his new job.” Mask, Fetching, Hollywood Help and Young Hollywood’s Greatest. Before joining FremantleMedia, Dickson served as the Manager of Acquisitions for Shine International.

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