Linguistic Communication CINDERELLA WITHOUT THE ASHES Noemi BOMHER1 1. Prof., Phd, Dept. of Communication, Public Relations and Journalism, “Apollonia” University of Ia[i Corresponding author:
[email protected] Abstract who (after having accepted humiliation) will get The modern success in advertising and in narrative social compensation –marriage with a prince – structure of fairytales starts from the way the mythical owing to her qualities: hard-working and universe is being organized regarding the tests that the obedience. characters have to pass and by which their humble initial This demonstration points out that any condition changes into a marvelous final condition with the help of love, fate and hard-working and their poor communication can be verbal (when information clothes become gorgeous. is transmitted in written or spoken form) or non- Keywords: fairytale, Cinderella, advertisement verbal (when this form of language is not used). With the help of emblems4 , we can semantically Fairytales belong to a world of fantasy, they understand many cultures and also the systems are part of our childhood, and in time we that are enclosed in them, we can see the discover that they are mirrors of the real life. transgressions of dynamic distances and When we talk about Cinderella, we should think furthermore, different social attitudes that are not only of an imaginary character, but also of a linked together, by means of a device used in the real one. She is a character that has survived over story. centuries in space, time and modernity.