MEREDITH E. DAVID

HANKAMER SCHOOL OF BUSINESS, BAYLOR UNIVERSITY ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ONE BEAR PLACE #98007, WACO, TX 76798 ​ ​ ​ ​ ​ ​ ​ ​ 254.710.7378; [email protected] ​ ​ ​ ​ ​ ​ ​

EDUCATION

UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC Doctor of Philosophy (Ph.D.) in Business Administration, 2013

WAKE FOREST UNIVERSITY WINSTON-SALEM, NC Master of Business Administration (MBA), 2008

UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC Bachelor of Science in Business Administration (BSBA), 2006

ACADEMIC POSITIONS

BAYLOR UNIVERSITY WACO, TX Associate Professor, Department of Marketing, 2014-present

UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC Full-time Instructor, Department of Marketing, 2013-2014

RESEARCH

REFEREED JOURNAL PUBLICATIONS

David, Forest R., Meredith David, Fred David, 2020. “Business curricula: Coverage of employability ​ ​ skills in a strategic management course,” SAM Advanced Management Journal, 2020, ​ ​ (forthcoming).

James A. Roberts and Meredith E. David (forthcoming), “The Social Media Party: Fear of Missing ​ ​ Out (FoMO), Social Media Intensity, Connection, and Well-being,” International Journal of ​ Human-Computer Interaction, accepted on July 17, 2019. ​ Contribution: Informed by The Belongingness Hypothesis and Information Foraging Theory, the ​ present study examines the relationship between FoMO and well-being. Two studies reveal a nuanced model of FoMO and its relationships with social media intensity, connection, and well-being. FoMO can have a positive impact on well-being if it leads to social media use that fosters social connection. My contribution: 50%. Assisted in conceptualizing the paper, analyzed the data, and wrote the ​ methods section of the article. Impact: According to the Web of Science ISI Ratings, the International Journal of ​ ​ Human-Computer Interaction is a respected journal with a 5-year impact factor of 1.9. It is ​ ​ Meredith E. David: Page 1 of 16 th ranked 7 ​ in Human Factors and Ergonomics (Social Sciences) by the SCImago Journal ​ Ranking.

James A. Roberts, Chris Pullig, and Meredith E. David (2019), “Family Conflict and Adolescent ​ ​ Compulsive Buying Behavior,” Young Consumers, 20 (3), 208-219. ​ ​ Contribution: This research focuses on adolescents’ compulsive buying and presents a model of ​ compulsive buying as an outcome of family conflict. Rather than family circumstances, which have been the focus of extant research on family dynamics, the current research focuses on family conflict and provides evidence that may help explain inconsistencies in the literature. My contribution: 10%. Assisted in revising the paper and updating the literature review. ​ Impact: According to the Web of Science ISI Ratings, Young Consumers is a very highly respected ​ ​ ​ journal with a five-year impact factor of 1.1. According to the SCImago Journal Rankings, th Young Consumers is ranked 18 ​ in Psychology. According to the Association of Business ​ ​ Schools (ABS) Academic Journal Guide, Young Consumers has an AJG rating of 1. ​ ​

James A. Roberts and Meredith E. David (2019), “Holier Than Thou: Investigating the Relationship ​ ​ Between Religiosity and Charitable Giving,” International Journal of Nonprofit and Voluntary ​ Sector Marketing, 24 (1), e1619, 1-8. ​ Contribution: This study investigates factors that drive charitable giving among U.S. consumers. A ​ primary objective of the research is to investigate how two potentially contradictory values surrounding money, religion based values of tithing and more self focused materialistic - - values, may conflict in everyday life practices and ultimately affect one’s likelihood of making charitable donations. Findings reveal that the presumed positive impact of religiosity on charitable giving may be an oversimplification of a more nuanced relationship. My contribution: 35%. Assisted in conceptualizing the paper, collecting and analyzing the data, ​ and wrote the methods and results section of the manuscript. Impact: According to the Web of Science ISI Ratings, the International Journal of Nonprofit and ​ ​ Voluntary Sector Marketing is a well-respected journal with a five-year impact factor of 1.7. ​ According to the Association of Business Schools (ABS) Academic Journal Guide, the journal has an AJG and ABS rating of 1.

David, Meredith E. (2018), “I Love the Product but Will You? The Role of Interpersonal Attachment ​ Styles in Social Projection,” Psychology & Marketing, 35 (3), 197-209. ​ ​ Contribution: The present research contributes to the consumer research literature on social ​ projection by drawing from attachment theory to show how interpersonal attachment styles affect the magnitude of social projection. Five studies reveal that individuals lower in attachment anxiety have a greater tendency to project their attitudes onto others, and the mechanism underlying this moderation relates to one’s availability of counter-valence attributes. My contribution: 100%. ​ Impact: According to the Web of Science ISI Ratings, Psychology and Marketing, is a ​ ​ ​ highly-respected journal with a five-year impact factor of 3.1. According to the Association of Business Schools (ABS) Academic Journal Guide, P&M has an AJG and ABS rating of 3. ​ ​

David, Meredith E., James A. Roberts, and Brett Christenson (2018), “Too Much of a Good Thing: ​ ​ Investigating the Association between Actual Smartphone Use and Individual Well-being,” International Journal of Human-Computer Interaction, 34 (3), 265-275. ​ Meredith E. David: Page 2 of 16 Contribution: This article extends the research on smartphone usage and its impact on individual ​ well-being in two important ways. First, the current research uses real-world, objective data (rather than self-reports) regarding actual smartphone usage. Second, this research provides evidence to suggest that extant research regarding smartphone use has painted what may well be an oversimplified picture of the link between smartphone use and individual well-being. My contribution: 45%. Analyzed data and wrote several sections of paper including the methods. ​ Impact: According to the Web of Science ISI Ratings, the International Journal of ​ ​ Human-Computer Interaction is a respected journal with a 5-year impact factor of 1.9. It is th ​ ​ ranked 7 ​ in Human Factors and Ergonomics (Social Sciences) by the SCImago Journal ​ Ranking. Reads and Citations: Read by 1,131 according to Research Gate as of September 18, 2019. ​

Meredith E. David and Fred R. David (2017), “Strategic Planning for Individuals: A Proposed ​ Framework and Method,” SAM Advanced Management Journal, 82 (4), 40-51. ​ ​ Contribution: The present research offers an important insight regarding the applicability of the ​ corporate strategic planning process to individuals personally. The article draws from a well-established, widely accepted model of corporate strategic management to develop and present a “personal strategic planning model,” thus showcasing how the benefits of strategic management and careful strategic planning expand beyond that of solely business contexts. The paper offers a novel and meaningful exercise which brings the strategic planning process to life for students and has the potential to change students’ lives forever by assisting them in answering difficult personal questions such as “where am I and where do I want to be” and “how do I best get there?” My contribution: 60%. Assisted in conceptualizing the paper, collecting and analyzing the data, ​ and wrote the methods and results section of the manuscript. Impact: The SAM Advanced Management Journal is a quarterly, refereed journal published by the ​ Society for Advancement of Management. According to the Research Assessment Exercise (REA) League’s Journal Rankings, the SAM Advanced Management Journal, is a “well ​ ​ regarded national standing journal” in Marketing.

David, Meredith E. and William O. Bearden (2017), “The Role of Interpersonal Attachment Styles in ​ Shaping Consumer Preferences for Products Shown in Relational Advertisements,” Personality ​ and Individual Differences, 109 (15), 44-50. ​ Contribution: The present research adopts an attachment theory perspective to advance new ​ insights into the effectiveness of a common marketing practice involving the depiction of interpersonal relationships in advertisements. Findings reveal that interpersonal attachment styles can explain the conditions under which ads that depict a relationship are more or less likely to foster purchase likelihood of the advertised product. My contribution: 85%. Conceptualized the research, collected and analyzed the data, and wrote the ​ majority of the manuscript. Impact: According to the Web of Science ISI Ratings, the Personality and Individual Differences is ​ ​ ​ a highly respected journal with a five-year impact factor of 2.4. According to the Association of Business Schools (ABS) Academic Journal Guide, PAID has an AJG and ABS rating of 3. ​ ​ ​

James A. Roberts and Meredith E. David (2017), “Put Down Your Phone and Listen to Me: How Boss ​ ​ Phubbing Undermines the Psychological Conditions Necessary for Employee Engagement,” Computers in Human Behavior, 75 (October), 206-217. ​ Meredith E. David: Page 3 of 16 Contribution: This study investigates the impact of an increasingly common behavior by ​ supervisors, namely boss phubbing (phone-snubbing). Three studies reveal that boss phubbing has a negative indirect effect on employee engagement by undermining supervisory trust which, in turn, lowers employee engagement via the psychological conditions of meaningfulness and availability. This research offers theoretical and practical implications regarding how smartphone use in the workplace may undermine job-related outcomes. My contribution: 40%. Assisted in conceptualizing the paper, analyzed the data, and wrote the ​ methods section of the article. Impact: Computers in Human Behavior (CHB) is a very highly respected journal with a five-year ​ ​ ​ ​ ​ impact factor of 5.0. According to the Association of Business Schools (ABS) Academic Journal Guide, CHB has an AJG rating of 3. ​ ​ Reads and Citations: Read by 1,086 according to Research Gate as of September 19, 2019. ​

David, Meredith E., William O. Bearden, and Kelly L. Haws (2017), “Priced Just For Me: The Role of ​ Interpersonal Attachment Style on Consumer Responses to Customized Pricing,” Journal of ​ Consumer Behavior, 16 (6), 26-37. ​ Contribution: Customized pricing is an increasing phenomenon in the marketplace, but little is ​ known about the factors that influence consumer responses to customized prices. The present research addresses this gap in the literature and examines how interpersonal attachment styles impact consumer responses to customized prices, providing evidence that, while customized pricing programs are often used to enhance consumer evaluations, they may not always be favored by consumers. My contribution: 85%. Conceptualized the research, collected and analyzed all data, and wrote the ​ majority of the manuscript. Impact: According to the Web of Science ISI Ratings, the Journal of Consumer Behavior is a ​ ​ ​ well-respected journal with a five-year impact factor of 2.3. According to the Association of Business Schools (ABS) Academic Journal Guide, JCB has an AJG and ABS rating of 2. ​ ​

Ramirez, Edward, Saeed Tajdini, and Meredith David (2017), “The Effects of Pro-environmental ​ ​ Demarketing Campaigns on Consumer Attitudes and Actual Consumption,” Journal of ​ Marketing Theory and Practice, 23 (3), 291-304. ​ Contribution: This research examines the impact of a pro-environmental demarketing effort which ​ calls attention to potential electricity saving ideas, on perceptions and consumption. A pair of cross-validated studies indicate that pro-environmental demarketing may enhance consumers’ perceptions of the firm, and subsequently affect consumption behavior. My contribution: 30%. Assisted in conceptualizing and completing the “major” revision process for ​ the paper. Impact: According to the Web of Science ISI Ratings, the Journal of Marketing Theory and ​ ​ Practice (JMTP) is a well-respected journal with an impact factor of 1.1. According to the ​ Association of Business Schools (ABS) Academic Journal Guide, the JMTP has an AJG rating ​ ​ of 2.

David, Meredith E., and James A. Roberts (2017), “Phubbed and Alone: Phone Snubbing, Social ​ Exclusion, and Attachment to Social Media,” Journal of the Association for Consumer Research, ​ 2 (2), 155-163. Contribution: The present research focuses the consumer implications of “phubbing” (phone ​ snubbing) and demonstrates that phubbing makes individuals feel a sense of social exclusion during their time spent with others in person, which creates a heightened need for attention, Meredith E. David: Page 4 of 16 and ultimately results in these individuals turning to social media to gain a sense of belonging. The potential negative outcomes of such an attachment to one’s smartphone (depression and anxiety) are also investigated. My contribution: 50%. Assisted in conceptualizing the paper, analyzed all data, and wrote method ​ and results sections of paper. Impact: The Journal of the Association for Consumer Research is a new, but very well-respected ​ ​ ​ journal which publishes cutting edge research from experts in our field and is expected to have an impact factor similar to our top journals. Reads and Citations: Read by 6.950 according to Research Gate as of September 18, 2019. ​

Fred R. David, Meredith E. David, and Forest R. David (2017), “The Integration of Marketing ​ ​ Concepts in Strategic-Management Courses: An Empirical Analysis,” SAM Advanced ​ ​ ​ Management Journal, 82 (1), 26-36. ​ Contribution: This research examines the capstone (and multi-disciplinary) strategic-management ​ course to assess whether it sufficiently integrates marketing concepts. Findings reveal specific marketing topics that are particularly important in strategic planning, as well as the extent of coverage of each of these marketing topics in strategic-management textbooks. Implications for business pedagogy, curricula, theory, assurance of learning, and research are discussed. My contribution: 40%. Assisted in conceptualizing the research and wrote several sections of the ​ paper. Impact: The SAM Advanced Management Journal (AMJ) is a quarterly, refereed journal published ​ by the Society for Advancement of Management. According to the Research Assessment Exercise (REA) League’s Journal Rankings, the SAM Advanced Management Journal, is a ​ ​ “well regarded national standing journal” in Marketing.

David, Meredith E. and Fred R. David (2017), “Are Key Marketing Topics Adequately Covered in ​ Strategic Management?,” Journal of Strategic Marketing, 25 (5-6), 405-417. ​ ​ Contribution: Students in capstone strategic management courses are often required to assess ​ organizations’ functional areas of business, including marketing. However, a content analysis of six leading strategic-management textbooks reveals just ten marketing topics being discussed (and only scantly), and results from a survey of 167 graduating business students provide evidence suggesting that the capstone business course needs to be more integrative. My contribution: 55%. Assisted in conceptualizing the research, analyzed the data, and wrote ​ several sections of the paper. Impact: According to the Web of Science ISI Ratings, the Journal of Strategic Marketing ​ ​ (JSM), is a well-respected journal with an impact factor of 1.9. According to the Association ​ ​ of Business Schools (ABS) Academic Journal Guide, JSM has an AJG and ABS rating of 2. ​ ​

David, Meredith E., Fred R. David, and Forest R. David (2017), “The Quantitative Strategic Planning ​ Matrix: A New Marketing Tool,” Journal of Strategic Marketing, 25 (4), 342-352. ​ ​ Contribution: This research assists in bridging the disciplines of marketing and strategic ​ management by demonstrating how and why the Quantitative Strategic Planning Matrix (QSPM), which is commonly used in strategic management, can be useful, both theoretically and practically, in a devising an effective marketing strategy. My contribution: 50%. Assisted in conceptualizing the paper and wrote several sections of the ​ article.

Meredith E. David: Page 5 of 16 Impact: According to the Web of Science ISI Ratings, the Journal of Strategic Marketing ​ ​ (JSM), is a well-respected journal with an impact factor of 1.9. According to the Association ​ ​ of Business Schools (ABS) Academic Journal Guide, JSM has an AJG and ABS rating of 2. ​ ​ Reads and Citations: Read by 2,207 according to Research Gate as of September 19, 2019. ​

David, Meredith E. (2016), “The Role of Attachment Style in Shaping Consumer Preferences for ​ Products Shown in Advertisements that Depict Consensus Claims,” Journal of Advertising, 45 ​ ​ (2), 227-243. Contribution: The present research adopts an attachment theory perspective to advance new ​ insights into when and why a common marketing tactic (i.e., depicting consensus claims) used in advertisements is likely to be more or less effective. Results of four studies demonstrate the important role of consumers’ attachment styles in their likelihood of purchasing products shown in advertisements which depict a consensus claim. My contribution: 100%. ​ Impact: According to the Web of Science ISI Ratings, the Journal of Advertising is a very highly ​ ​ ​ respected journal with a five-year impact factor of 4.3. According to the Association of Business Schools (ABS) Academic Journal Guide, JA has an AJG and ABS rating of 3. ​ ​

David, Meredith E. and Kelly L. Haws (2016), “Saying “No” to Cake or “Yes” to Kale: Approach and ​ Avoidance Strategies in Pursuit of Health Goals,” Psychology and Marketing, 33 (8), 588-594. ​ ​ Contribution: This research offers an important insight into a theoretically and practically ​ important issue regarding the application of strategies designed to enhance one’s overall health behaviors. The findings demonstrate important differences in the propensity to use, actual implementation of, commitment to, and ultimate outcomes of commonly recommended approach versus avoidance strategies for meeting one’s health-related goals. My contribution: 75%. Assisted in conceptualizing the research, analyzed all data, and wrote most ​ sections of the paper. Impact: According to the Web of Science ISI Ratings, Psychology and Marketing, is a ​ ​ ​ highly-respected journal with a five-year impact factor of 3.1. According to the Association of Business Schools (ABS) Academic Journal Guide, P&M has an AJG and ABS rating of 3. ​ ​

Roberts, James and Meredith E. David (2016), “My Life Has Become A Major Distraction from My ​ ​ Cell Phone: Partner Phubbing and Relationship Satisfaction among Romantic Partners, Computers in Human Behavior, 54 (January), 134-141. ​ Contribution: As the first research to investigate the oft-occurring behavior of partner phubbing ​ (phone snubbing), the present research develops a valid and reliable nine-item scale of partner phubbing. The present research also reveals the negative impact of partner phubbing on relationship satisfaction and overall well-being. My contribution: 50%. Helped conceptualize the model, analyzed all data, wrote the method and ​ results sections, as well as a small part of the hypothesis development section. Impact: Computers in Human Behavior (CHB) is a very highly respected journal with a five-year ​ ​ ​ ​ ​ impact factor of 5.0. According to the Association of Business Schools (ABS) Academic Journal Guide, CHB has an AJG rating of 3. ​ ​ Reads and Citations: Read by 6.746 according to Research Gate as of September 19, 2019. ​

Meredith E. David: Page 6 of 16 Fred R. David, Forest R. David, and Meredith E. David (2016), “Benefits, Characteristics, ​ ​ Components, and Examples of Customer-Oriented Mission Statements,” International Journal ​ of Business, Marketing, and Decision Sciences, 9 (1), 19-32. ​ Contribution: This paper identifies key mission statement benefits, characteristics, and components ​ and demonstrates (through ten exemplary statements) how these statements can be written to enhance customer service. Specifically, this paper reveals the benefits of having a customer-oriented mission statement and provides direction for writing these documents. My contribution: 30%. Assisted in conceptualizing the paper, collecting and analyzing the data, ​ and wrote a portion of the manuscript. Impact: The International Journal of Business, Marketing, and Decision Sciences is a double ​ ​ ​ peer-reviewed journal published by the Academy of Business and Public Administration Disciplines. Articles are included in the global databases EBSCO and Gale/Cengage learning.

Fred R. David, Meredith E. David, and Forest R. David (2016), “How Important is Finance Coverage ​ ​ ​ in Strategic Management? Content Analysis of Textbooks,” International Journal of ​ ​ Management and Human Resources, 4 (1), 64-78. ​ Contribution: A criticism of business education is that many courses direct students to ​ single-disciplinary solutions. This study analyzes the capstone strategic-management course to assess whether it sufficiently integrates finance concepts. The findings reveal several key finance topics deemed to be most important in strategic planning. My contribution: 30%. Assisted in conceptualizing and writing several sections of the article. ​ Impact: The International Journal of Management and Human Resources is published by the ​ ​ ​ Academy of Business and Public Administration Disciplines. Articles are double-blind peer ​ ​ reviewed and are included in the worldwide databases of EBSCO and Gale/Cengage learning.

David, Meredith E., Forest R. David, and Fred R. David (2014), “Mission Statement Theory and ​ Practice: A Content Analysis and New Direction,” International Journal of Business, Marketing, ​ and Decision Sciences, 7 (1), 95-110. ​ Contribution: This research broadens the focus of extant literature related to corporate mission ​ statements by examining the role of marketing in the creation of firms’ mission statements. The results reveal that higher firm performance is associated with companies that include their target consumers in the firm’s stated mission. My contribution: 50%. Assisted in conceptualizing the paper, collecting and analyzing the data, ​ and wrote several sections of the manuscript. Impact: The International Journal of Business, Marketing, and Decision Sciences is a double ​ ​ ​ peer-reviewed journal published by the Academy of Business and Public Administration Disciplines. Articles are included in the global databases EBSCO and Gale/Cengage learning.

Ramirez, Ed, Meredith E. David, and Mike J. Brusco (2013), “Marketing's SEM Based Nomological ​ ​ Network: Constructs and Research Streams in 1987–1997 and in 1998–2008,” Journal of ​ Business Research, 66, 9, 1255-60. ​ Contribution: Using sociometric techniques, this research examines marketing’s nomological ​ network and focuses on the evolution of the marketing discipline, revealing the constructs that are most important to marketing, as well as which constructs are waxing and waning in importance. The findings suggest that although marketing thought is somewhat fragmented, two dominant research streams emerge—one dealing with organizational behavior issues and the other with relationship marketing.

Meredith E. David: Page 7 of 16 My contribution: 40%. Assisted in conceptualizing the paper, collected the data, and wrote a ​ portion of the manuscript. Impact: According to the Web of Science ISI Ratings, the Journal of Business Research (JBR) is a ​ ​ ​ ​ ​ highly respected journal with a five-year impact factor of 4.8. According to the Association of Business Schools (ABS) Academic Journal Guide, JBR has an AJG and ABS rating of 3. ​ ​

Dagger, Tracey S. and Meredith E. David (2012), “Uncovering the Real Effect of Switching Costs on ​ ​ the Satisfaction-Loyalty Association: The Critical Role of Involvement and Relationship Benefits,” European Journal of Marketing, 46 (3), 447-68. ​ ​ Contribution: This research reveals that the satisfaction-loyalty relationship is not as simple as it ​ seems, and assumptions that an increase in satisfaction will lead to greater loyalty represent an oversimplification of the complex association between these constructs. A more accurate view of the satisfaction-loyalty relationship is gained by examining the moderating effects of involvement, switching costs, and relationship benefits. Insight is provided for managers as to how to best increase customer loyalty. My contribution: 50%. Assisted in conceptualizing the research and wrote most of the manuscript. ​ Impact: According to the Web of Science ISI Ratings, the European Journal of Marketing (EJM) is ​ ​ ​ a respected journal with a five-year impact factor of 2.6. According to the Association of Business Schools (ABS) Academic Journal Guide, EJM has an AJG and ABS rating of 3. ​ ​

David, Fred R., Meredith E. David, and Forest R. David (2011), “What Are Business Schools Doing ​ ​ for Business Today?” Business Horizons, 54 (1), 51-62. ​ ​ Contribution: This article examines disparity between business school focus and business ​ community needs. A content analysis of 200 corporate job descriptions revealed 140 specific skills/certifications commonly required of candidates applying for business jobs. Examination of 200 resumes of business students nearing graduation, 100 school of business course syllabi, and 20 textbooks revealed disparity between post-graduation licenses/skills required and the academic tracks that are feeders for such positions. The old business school is compared to our vision of the new business school, where close alignment of pre-graduation training with post-graduation job requirements serves both students and practitioners well. My contribution: 35%. Assisted in conceptualizing the paper, collecting and analyzing the data, ​ and wrote a portion of the manuscript. Impact: According to the Web of Science ISI Ratings, Business Horizons is a very well-respected ​ ​ ​ journal with a five-year impact factor of 3.4. According to the Association of Business Schools (ABS) Academic Journal Guide, Business Horizons has an AJG rating of 2. ​ ​

Dagger, Tracey S., Meredith E. David, and Sandy Ng (2011), “Do Relationship Benefits and ​ ​ Maintenance Drive Commitment and Loyalty?” Journal of Services Marketing, 25 (4), 273-81. ​ ​ Contribution: This paper examines the central role that commitment plays in driving customer ​ loyalty. The results from a national mail survey of 571 consumers across nine different service industries suggest that commitment drives customer loyalty and that confidence, social and special treatment benefits, as well as relationship investment and management affect commitment. This paper provides managers with insight as to how they can better create and sustain loyal relationships through the creation of customer commitment. My contribution: 40%. Conducted literature review and wrote most (not the methods) of the paper. ​ Impact: According to the Web of Science ISI Ratings, the Journal of Services Marketing is a ​ ​ ​ well-respected journal with an impact factor of 3.2. According to the Association of Business Schools (ABS) Academic Journal Guide, JSM has an AJG and ABS rating of 2. ​ ​ Meredith E. David: Page 8 of 16

Ng, Sandy, Meredith E. David, and Tracey S. Dagger (2011), “Generating Positive Word-of-Mouth in ​ ​ the Service Experience,” Managing Service Quality, 21 (2), 133-51. ​ ​ Contribution: This paper uses a sample of 591 consumers across a range of services to investigate ​ the effects of relationship benefits on aspects of service quality, and the subsequent influence on word-of-mouth behavior. The paper provides firms with the knowledge needed to more effectively implement relationship-marketing activities. My contribution: 30%. Wrote most of the manuscript, with the exception of the methods section. ​ Impact: According to the Web of Science ISI Ratings, the Managing Service Quality is a ​ ​ ​ well-respected journal with a five-year impact factor of 3.5.

David, Meredith E., Forest R. David, and Fred R. David (2009), “The Quantitative Strategic Planning Matrix (QSPM) applied to a retail computer store,” Coastal Business Journal, 8 (1), 42-52. ​ ​ Reads and Citations: Read by 6.752 and cited by 31 according to Research Gate as of September 18, 2019. ​ Contribution: This paper introduces the Quantitative Strategic Planning Matrix and showcases ​ through a detailed case analysis how it can be applied to a particular business. The key benefits and potential limitations of the QSPM are discussed as well as directions for future research related to strategic frameworks such as the QSPM. My contribution: 50%. ​ Impact: CBJ is a peer-reviewed journal; its published articles are listed in EBSCO research ​ ​ ​ databases, ProQuest, and Google Scholar.

REFEREED JOURNAL ARTICLES UNDER REVIEW

David, Meredith E., and James A. Roberts (under review), “Investigating the Impact of Partner ​ Phubbing on Romantic Jealousy and Relationship Satisfaction: The Moderating Role of Attachment Anxiety,” Computers in Human Behavior, submitted on September 19, 2019. ​ ​

David, Meredith E., and James A. Roberts (under review), “Creeping on my Peeps: Passive Social ​ Media Use And its Impact on User Well-Being,” Social Media and Society, submitted on August ​ ​ 12, 2019.

David, Meredith E., and James A. Roberts (under review), “Boss Phubbing, Trust, Job Satisfaction and ​ Employee Performance,” Personality and Individual Differences, submitted on October 22, ​ ​ 2018.

David, Meredith E., Kealy Carter, and Claudio Alvarez (revising for second round review), “An ​ Assessment of Attachment Style Measures in Marketing,” European Journal of Marketing, ​ invited for second-round review on June 13, 2019.

David, Meredith E., and James A. Roberts (under review), “How phubbing (phone snubbing) upsets ​ the social applecart” Journal of Social Psychology, submitted on August 9, 2019. ​ ​

David, Meredith E., and James A. Roberts (under review), “’I Can’t Live Without It’: Development of ​ the Smartphone Orientation Scale (SOS),” Journal of Research for Consumers, submitted on ​ ​ August 16, 2019. Meredith E. David: Page 9 of 16

STRATEGIC-MANAGEMENT TEXTBOOK

David, Fred R., Forest R. David, and Meredith E. David (2020), Strategic Management Concepts and ​ th​ ​ Cases: A Competitive Advantage Approach, (17 ​ ed.). Hoboken, NJ: Pearson Education, Inc. ​ ​

TEXTBOOK CASE PUBLICATIONS

Meredith E. David (2020), PepsiCo, Inc. - 2018, a case published in Strategic Management Concepts ​ ​ and Cases: A Competitive Advantage Approach, 2020, by Fred R. David, Forest R. David and th ​ Meredith E. David, (17 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, 07030. ​ Meredith E. David (2020), PetMed Express, Inc. - 2018, a case published in Strategic ​ ​ Management Concepts and Cases: A Competitive Advantage Approach, 2020, by Fred th ​ R. David, Forest R. David and Meredith E. David, (17 ​ edition), Pearson Education, ​ Inc., Hoboken, New Jersey, 07030.

Meredith E. David (2020), Whirlpool Corporation - 2018, a case published in Strategic Management ​ ​ Concepts and Cases: A Competitive Advantage Approach, 2020, by Fred R. David, Forest R. th ​ David and Meredith E. David, (17 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, ​ 07030.

Meredith E. David and David Akin Oladipo (2020), National Audubon Society - 2018, a case ​ ​ published in Strategic Management Concepts and Cases: A Competitive Advantage Approach, th ​ 2020, by David et al., (17 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, 07030. ​ Forest R. David, Fred R. David, Meredith E. David (2020), The Walt Disney Company - 2018, a case ​ ​ ​ published in Strategic Management Concepts and Cases: A Competitive Advantage Approach, th ​ 2020, by David et al., (17 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, 07030. ​ Meredith E. David (2020), L’Oreal SA - 2018, Inc., a case published in Strategic Management ​ ​ th Concepts and Cases: A Competitive Advantage Approach, 2020, by David et al., (17 ​ edition), ​ ​ Pearson Education, Inc., Hoboken, New Jersey, 07030.

Meredith E. David (2016), Dunkin' Brands Group, Inc., a case published in Strategic Management ​ ​ Concepts and Cases: A Competitive Advantage Approach, 2017, by Fred R. David and Forest R. th ​ David, (16 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, 07030. ​ Forest R. David and Meredith E. David (2016), Hershey Company, Inc., a case published in Strategic ​ ​ ​ Management Concepts and Cases: A Competitive Advantage Approach, 2017, by Fred R. David th ​ and Forest R. David, (16 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, 07030. ​ Meredith E. David and Alvaro A. Polanco (2016), Michael Kors, Inc., a case published in Strategic ​ ​ Management Concepts and Cases: A Competitive Advantage Approach, 2017, by Fred R. David th ​ and Forest R. David, (16 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, 07030. ​

Meredith E. David: Page 10 of 16 Meredith E. David and Forest R. David (2016), Revlon, Inc., a case published in Strategic ​ ​ Management Concepts and Cases: A Competitive Advantage Approach, 2017, by Fred R. David th ​ and Forest R. David, (16 ​ edition), Pearson Education, Inc., Hoboken, New Jersey, 07030. ​

CONFERENCE PRESENTATIONS (* denotes presenter)

David, Meredith E. and James A. Roberts (2019), “’I Can’t Live Without It’: Development of the ​ ​ Smartphone Orientation Scale (SOS),” Society for Consumer Psychology (SCP) Boutique Conference on Addiction and Maladaptive Consumption in Seattle, Washington, August 2019.

David, Meredith E. and James A. Roberts (2019), “How Phubbing (Phone Snubbing) Upsets the Social ​ Applecart,” Society for Consumer Psychology (SCP) Boutique Conference on Consumers and Technology in Montreal, Canada, June 2019.

David, Meredith E. and Fred R. David (2018), “The Dynamics of Organizational Structure,” ​ International Academy of Business and Public Administration Disciplines (IABPAD) Conference in Dallas, Texas, April 2018.

David, Meredith E. and Fred R. David* (2017), “Strategic Planning for Individuals: A Proposed ​ Framework and Method,” Academy of Business Research (ABR) Conference, Atlantic City, NJ.

David, Meredith E.,* Fred R. David, and Forest R. David (2016), “Should Strategic-Management ​ Courses Be Interdisciplinary? A Content Analysis and Empirical Analysis,” Academy of Management Annual Meeting, Anaheim, CA.

Meredith E. David (2016), “The Role of Interpersonal Attachment Styles in Consumer Tendencies to ​ Engage in Social Projection,” American Marketing Association Annual Winter Conference, Las Vegas, NV.

Roberts, James and Meredith E. David* (2016), “My Life Has Become A Major Distraction from My ​ ​ Cell Phone: Partner Phubbing and Relationship Satisfaction among Romantic Partners, American Marketing Association Annual Winter Conference, Las Vegas, NV.

David, Fred R.,* Meredith E. David, and Forest R. David (2016), “How Important is Finance in ​ ​ ​ ​ Strategic Management?,” International Academy of Business and Public Administration Disciplines (IABPAD) Conference in New Orleans, Louisiana, October, 2016.

David, Fred R., Forest R. David, and Meredith E. David* (2016), “Benefits, Characteristics, and ​ ​ Components of Customer-Oriented Mission Statements,” International Academy of Business and Public Administration Disciplines (IABPAD) Conference in Dallas, Texas, April 2016.

Cooper, Marjorie, Chris Pullig*, and Meredith E. David (2015), “Will Donating My Time Make Me ​ ​ Look Good?: Role of Brand and Personality in Determining Donation of Time to Charitable Organizations," presented at the AMA Marketing and Public Policy Annual Conference, Washington, D.C.

Carter, Kealy* and Meredith E. David (2015), “The Role of Attachment Styles and Anthropomorphism ​ ​ in Sustainable Consumption,” presented at the AMA Marketing and Public Policy Annual Conference, Washington, D.C.

Meredith E. David: Page 11 of 16 David, Meredith E. and Kelly L. Haws* (2015), “Saying ‘No’ to Cake or ‘Yes’ to Kale: Approach and ​ Avoidance Strategies in Pursuit of Health Goals,” presented as part of a Symposium Proposal entitled “The Behavioral Science of Eating: Using Colors, Approach/Avoidance, and Sampling, to Nudge Consumers towards Healthful Consumption” at the Society for Consumer Psychology ​ ​ (SCP) Second International Conference, Vienna, Austria.

Carter, Kealy* and Meredith E. David* (2015), “Sustainamorphism: The Role of Attachment Styles ​ ​ and Anthropomorphism in Sustainable Consumption,” American Marketing Association (AMA) Annual Winter Conferences, San Antonio, Texas.

David, Meredith E.* and Fred R. David (2015), “Mission Statements as a Key Tool for Marketing ​ Strategy,” American Marketing Association (AMA) Annual Winter Conferences, San Antonio, Texas.

David, Meredith E.,* Forest R. David*, and Fred R. David* (2015), “The QSPM: A New Marketing ​ Tool,” International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Dallas, Texas.

David, Meredith E.* and Kelly L. Haws (2014), “Saying ‘No’ to Cake or ‘Yes’ to Kale: Plans to ​ Exclude or Include Foods to Reach Health Goals,” Association for Consumer Research (ACR) Annual Conference, Baltimore, Maryland.

David, Meredith E.*, William O. Bearden, and Kelly L. Haws (2014), “The Role of Interpersonal ​ Attachment Anxiety and Security on Consumer Responses to Customized Pricing,” Association for Consumer Research (ACR) Annual Conference, Baltimore, Maryland.

David, Meredith E.*, William O. Bearden, and Kelly L. Haws (2014), “Consumer Responses to ​ Customized Pricing Mechanisms and the Key Role of Interpersonal Attachment Styles,” AMA Summer Educators’ Conference, San Francisco, California.

David, Meredith E.* and William O. Bearden (2014), “The Benefits of Fit Between Interpersonal and ​ Normative Stimuli in Ads and Consumer’s Attachment Styles,” AMA Summer Educators’ Conference, San Francisco, California.

David, Meredith E.,* Forest R. David*, and Fred R. David* (2014), “Mission Statement Theory and ​ Practice: Content Analysis and New Direction,” International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Dallas, Texas.

David, Meredith E.* and Thomas Kramer (2012), “Feeling Lucky while Feeling Good: The Relative ​ Impacts of Superstitious Beliefs and Affect on Consumer Judgment and Choice,” ACR Annual Conference, Vancouver, British Columbia.

David, Meredith E.* and William O. Bearden (2012), “The Role of Goal Specificity In Initial and ​ Subsequent Decisions Regarding Consumption of Healthy or Unhealthy Foods,” AMA Summer Marketing Educators’ Conference, Chicago, Illinois.

David, Meredith E.* and William O. Bearden (2012), “Mitigating America’s Obesity Epidemic: A ​ Consumer Behavior Analysis as to When the ‘Fat Tax’ Approach May Be Effective,” AMA Marketing and Public Policy Annual Conference, Atlanta, Georgia.

Meredith E. David: Page 12 of 16 Ng, Sandy*, Meredith E. David, and Tracey S. Dagger (2011), “How Do Novice and Experienced ​ ​ Customers Construct Relationship Quality Perceptions?” AMS World Marketing Congress, Reims, France.

David, Meredith E.* and Fred. R. David (2010), “Are Business Students Learning What Businesses ​ Need?” Academy of Marketing Science (AMS) Annual Conference, Portland, Oregon.

Ramirez, Edward*, Meredith E. David, and Michael J. Brusco (2010), “The Evolution of Marketing ​ ​ Thought: An Examination of the Structural Equation Models that Compose Marketing’s Nomological Network,” Global Marketing Conference, Tokyo, Japan (September 9-12).

David, Meredith E.* and Tracey S. Dagger (2009), "Satisfaction-Loyalty: It’s Not That Simple," ​ Academy of Marketing Science (AMS) Annual Conference, Baltimore, Maryland.

TEACHING

BAYLOR UNIVERSITY WACO, TX Assistant Professor, Marketing Department Fall 2014 - present ​ Principles of Marketing (MKT3305) Teaching Four Sections Each Fall semester

UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC Full-time Instructor, Department of Marketing Fall 2013 – Spring 2014 ​ Four Sections of Marketing Research (MKTG 352) Average Student Evaluation Scores: 4.5/5.0

UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC Instructor, Department of Marketing Spring 2011 – Summer 2013 ​ Eight Sections of Marketing Research (MKTG 352) Average Student Evaluation Scores: 4.4/5.0

FLORIDA STATE UNIVERSITY TALLAHASSEE, FL Instructor, Department of Marketing Summer 2009 and 2010 ​ Two Sections of Marketing Research (MAR4613) Average Student Evaluation Scores: 4.6/5.0

SERVICE

EXTERNAL SERVICE

European Journal of Marketing Reviewer for Journal Articles, 2019-present Pearson Education Invited Attendee, Pearson Education Summit, Digital Learning Summit: Business, Economics, & IT, ​ ​ Orlando, Florida, 2018 Journal of Business Research

Meredith E. David: Page 13 of 16 Reviewer for Journal Articles, 2018-present Personality and Individual Differences Reviewer for Journal Articles, 2018-present Journal of Business Ethics Reviewer for Journal Articles, 2018-present Journal of Computer-mediated Communication Reviewer for Journal Articles, 2018-present Mc-Graw Hill Education Invited Attendee, Marketing Symposium, Teaching without Limits Symposium for Learning and ​ Leadership in the 21st Century, La Jolla, California, 2017 ​ Computers in Human Behavior Reviewer for Journal Articles, 2016-present Journal of Management Education Reviewer for Journal Articles, 2016-present Monterrey Institute of Technology and Higher Education (Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM) ​ ​ Invited to Host an Interactive Workshop at the Industrial Congress XXII, 2015 Journal of Consumer Research (JCR) Trainee Reviewer, Fall 2012 Association for Consumer Research (ACR) Conference Submission Reviewer, 2012 Annual Conference in Vancouver, British Columbia American Marketing Association (AMA) Session Chair, 2016 Winter Conference in Las Vegas, Nevada Reviewer, 2016 Winter Conference in Las Vegas, Nevada Session Chair, 2015 Winter Conference in San Antonio, Texas Session Chair and Reviewer, 2012 Summer Marketing Educators’ Conference in Chicago, Illinois AMA Marketing and Public Policy (MPPC) Reviewer, 2012 Annual Conference in Atlanta, Georgia Participant, 2012 Marketing and Public Policy Research Workshop, Georgia State University Society for Marketing Advances (SMA) Reviewer, 2016, Annual Conference in Atlanta, Georgia

INTERNAL SERVICE

Invited Attendee, Newsmakers Luncheon with President Livingstone, Baylor University, October 7, ​ 2019. Committee Member, Baylor University Communications/Media Committee, 2018-2021. ​ Program Director, New Study Abroad Program to China, Baylor Business in Shanghai, Summer 2019. ​ ​ ​ Invited Attendee, Newsmakers Luncheon with President Livingstone, Baylor University, September ​ 27, 2018. Faculty Representative, Invitation to Excellence Opening Reception, Baylor University, January 19, ​ 2018. Session Chair, Presenter, and Attendee, Texas Marketing Consortium, Baylor University, March ​ 23-27, 2017.

Meredith E. David: Page 14 of 16 Faculty Mentor, Distinguished Scholars Day Luncheon, Hankamer School of Business, Baylor ​ University, October 30, 2017. Faculty Expert, Baylor University Media Communications Department, April 25, 2017-present. ​ Attendee, Baylor Round Table Style Show Luncheon, Baylor University, May 2, 2017. ​ ​ ​ Invited Attendee, Studio on Camera Media Training, Baylor Media Communications, Baylor ​ University, October 27, 2016. Invited Attendee, Classroom Module on Media Communications, Baylor Media Communications, ​ Baylor University, October 13, 2016. Speaker/Workshop Host, Baylor’s Student Activities Leadership Training Retreat, Glen Rose, Texas, ​ August 28, 2016. Research Committee Member, Marketing Department, Hankamer School of Business, Baylor ​ University, Spring 2016-present. Keynote Speaker, Baylor’s American Marketing Association for Students, Annual Meeting on “Dress ​ for Success,” April 2015. Honors College Thesis Committee Member, Kelsey Murray, Hankamer School of Business, Baylor ​ University, Spring 2015 Faculty Mentor, Distinguished Scholars Day Luncheon, Hankamer School of Business, Baylor ​ University, November 3, 2014 New Student Dinner Attendee, Hankamer School of Business, Baylor University, August 22, 2014 ​ Faculty Recruiting Committee Member, Marketing Department, Hankamer School of Business, ​ Baylor University, Fall 2014 SACS Accreditation Review Assistant, Marketing Research Courses, Department of Marketing, Darla ​ Moore School of Business, University of South Carolina, Spring 2013. President, Doctoral Student Association, Darla Moore School of Business, University of South ​ Carolina, January 2013 – December 2013. Treasurer, Doctoral Student Association, Darla Moore School of Business, University of South ​ Carolina, August 2011 - January 2013. Committee Member, South Carolina Honors College Thesis for Gillian Fishman, “Analyzing the ​ Effectiveness of the University of South Carolina Honors College Advisement System,” Defended in May 2012. Coordinator, Behavioral Laboratory Sessions, Darla Moore School of Business, University of South ​ Carolina, Fall 2012.

ADDITIONAL INFORMATION

· Awarded the Outstanding Reviewer Recognition by Computers in Human Behavior for being in top ​ th ​ ​ 10 ​ percentile of reviewers for the Journal, 2017. ​ · Taught abroad at Shanghai Jiao Tong University (Courses: Strategic Management, Introduction to ​ Marketing, and Introduction to Organizational Behavior) in Shanghai, China, Summer 2017 and Summer 2018. · Granted the Young Researcher Award, Hankamer School of Business, Baylor University, Spring 2016. ​ · Invited to speak and host an Interactive Workshop at the Industrial Congress XXII at the Monterrey ​ Institute of Technology and Higher Education (ITESM) in Monterrey, Mexico, 2015. · Received the “Best Paper Award” for the Consumer Behavior Track of the Annual American ​ Marketing Association Summer Educator’s Conference, 2014. Meredith E. David: Page 15 of 16 · Traveled abroad to Australia, Canada, China, Costa Rica, Curacao, England, France, Germany, ​ Hungary, Iceland, Indonesia, Ireland, Japan, Lebanon, Macau, Malaysia, Mexico, Peru, Portugal, Romania, Taiwan, and Thailand.

Meredith E. David: Page 16 of 16