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Advertising Opportunity Guide • AAAE’S Number One Rated Product AAAE’S o. NRATED1 PRODUCT AAAE DELIVERS FOR AIRPORT EXECUTIVES print i online i digital i mobile 2015 advertising opportunity guide • AAAE’s number one rated product 2015 EDITORIAL MISSION READ AT 850 To Our Aviation Industry Friends: AIRPORTS It is summer 2014 as I write this, and we are barely halfway through the year. Yet, we already are planning actively for 2015, working to anticipate the topics that will be important, helpful and timely to all of you next year. We are helped in this endeavor by the active involvement of the Airport Magazine Editorial Advisory Board, which is made up of industry professionals who regularly give their time and insight to make AAAE’s magazine the best in the industry. I can’t thank them enough for sharing their experience and their valuable time to ensure that our magazine’s editorial content fulfills reader priorities. We truly have developed a worldwide audience for our magazine since we offer a full digital edition plus a free mobile app that you can enjoy on Apple, Android and Kindle Fire devices. Often, I will receive an email from an airport halfway around the world in response to the content in one of our articles. Airports in other countries truly are interested in what U.S. airports are doing and how they do it. Many of you have shared your lessons learned stories through our magazine, and we thank you for it. We invite airports with news/lessons learned/new ideas to share them through Airport Magazine as well. Airport Magazine’s mobile app also notifies you when the next issue is ready. Our magazine can be read as it is downloading, so no time is wasted. The issue can be downloaded to the device in advance of travel, and enjoyed later in airplane mode. In our app you discover the same caliber of content you’ve grown to expect, plus mobile-optimized text, embedded rich media, and social media connectivity. For example, you can enjoy an RSS feed from Twitter, which means that any time you revisit your app, you’ll receive current, relevant information. You also can share content with a friend, colleague, or network. Airport Magazine’s editorial purpose remains the same, however, which is to meet the day-to-day and long-range operational and planning requirements of our airport and corporate readers. As we prepare for 2015, Airport Magazine is developing articles that will address industry concerns about the state of the nation’s economy and its impact on air service; provide timely information on regulatory and legislative issues; fulfill the far-ranging needs of airports for training information; share the lessons airports have learned on subjects that include ARFF, technology, airfield and terminal improvements; and much more. We emphasize columns that add “how-to” value to readers — such as the Finance and Operations Columns. These articles put our readers in touch with new ideas that can be implemented at their own airports/companies. Our ambitious plans for 2015 would not be possible, however, without the faithful support of Airport Magazine’s advertisers. For 25 years, companies that advertise to the airport community have relied on Airport Magazine to deliver their message to this audience. We appreciate your trust, and we pledge to keep on earning it, year after year. Airport Magazine made important strides in 2014 to bring you useful information, and we welcome your comments and suggestions about future editorial content. All of us at Airport Magazine look forward to working with you in 2015 and beyond. DELIVERED TO MORE THAN Sincerely, Barbara Cook I Editor and Publisher I [email protected] 80INDUSTRY CONFERENCES 2 2015 Print I Online I Digital I Mobile Advertising Opportunity Guide • AAAE’s number one rated product DELIVERING THE DECISION MAKERS DIVERSIFY YOUR MARKETING MIX AND LEAVE A LASTING IMPRESSION WITH AIRPORT MAGAZINE! Some 850 airports turn the pages of each issue of Airport Magazine. After more than a quarter century of being published, MORE THAN Airport Magazine readers include the most influential people in the airport industry. Our goal of providing practical, helpful and trusted editorial content has built an unmatched loyal readership. Plus, our flexible platform offers many advantages to advertisers. 26 Airport Magazine’s mix of printed and digital, mobile/app editions can help to diversify any advertiser’s advertising plan or campaign. YEARS OF That mixture of print and electronic media ensures maximum exposure over multiple forms of media. A well-thought-out advertising EXPERIENCE campaign will incorporate as many media platforms as possible. PRINT MEDIA: Print media continues to make a comeback and is a powerful and essential component of any advertising campaign. Below are some benefits that ONLY print media can provide: • A Tangible Item – A printed publication can be held in your hands and can stay in offices for months or years. • Builds Credibility – Print media gives a sense of legitimacy and protection unlike other forms of media. • Less Clutter – Printed magazines are less cluttered than other media. This makes your ad stand out more and can create a marketing advantage for your company. • Targeted Market – Trade publications that are aligned with industry groups can reach a targeted market that is more difficult to access for other media. • Invested Interest – Readers are more engaged in printed publications than in other media. Printed material is more thoroughly read and has fewer distractions. • Creates a Bridge with Other Media – As stated before, a well-thought-out advertising campaign will cover multiple media platforms, each with its strengths and weaknesses. Print advertising can build a bridge between print and Web with tools such as QR codes or online versions like Airport Magazine’s Digital and Mobile/App editions. DIGITAL, MOBILE/APP: Airport Magazine’s advanced digital, mobile/app editions provide the perfect conduit for reaching the airport industry’s more Web-savvy professionals. Digital, mobile/app advertising is aimed directly at a highly motivated audience and provides: • Cost Effectiveness – Web/Online advertising is inherently a cost-effective means of reaching current and prospective clients. • Convenience – Web/Online advertising is readily available 24-hours a day, seven days a week and ads can be created and modified quickly. • Highly Interactive – Currently, Web/Online advertising is the most interactive form of media available, with vast amounts of information to keep the person engaged. • Advertisement Options – Advertisers can create static ads, blow-in ads, videos, sponsorships and moving (or Flash) ads, to name a few. All of these used properly can attract a great deal of attention. • Relationship Building/Social – Web/Online advertising is a great forum to build relationships and increase customer retention levels, plus, take advantage of other social media networking options. All carefully planned advertising campaigns should utilize multiple medias to ensure full effective coverage. With Airport Magazine that is now easier than ever before! Make sure your company is in a position to succeed in 2015 – advertise in Airport Magazine! 87% of AAAE members rate Airport Magazine as effective or highly effective 2015 Print I Online I Digital I Mobile Advertising Opportunity Guide 3 CIRCULATION AND READERSHIP 1 2 3 4 5 6 Corporate Airport Magazine’s highly targeted segment of the Management 20% Airlines 11% industry makes it the perfect platform for your company’s Officials7% print advertising campaign. Our readers are the people (federal/state/local) who make the decisions and sign the checks. Foreign Government 4% Research & Education 2% 1 2 3 4 5 Operations 15%6 Concessions 7% Facilities & Maintenance 12% Security 15% Environmental 5% Airport Executives 56% AIRPORT MAGAZINE READERS MAKE THE BUYING DECISIONS of our readers ... 91 % have the authority to buy, recommend or specify products and services % of our readers use Airport Magazine to learn about airport industry 86 products and services 89% of our readers manage people or a department Top Level Airport Decision Makers 46% AIRPORT MAGAZINE IS READ BY THE MOST INFLUENTIAL PEOPLE IN THE AIRPORT INDUSTRY: » Airport directors and CEOs – top-level decision makers » Senior-level managers in airport operations, maintenance, security, concessions, environmental, IT, ARFF, airfield safety and administration » Key aviation lawmakers on Capitol Hill » Government agencies, including FAA, DOT, TSA and DHS Published by the American Association of Airport Executives (AAAE), the largest professional organization for airport executives in the world, representing thousands of airport management personnel at public-use airports since 1928, Airport Magazine is the association’s flagship periodical. 4 2015 Print I Online I Digital I Mobile Advertising Opportunity Guide ONLINE ADVERTISING ONLINE ADVERTISING GIVES YOU GREATER REACH AND GREATER IMPACT! 60,000 Thousands of aviation professionals — your customers — visit aaae.org and aviationnews.net UNIQUE VISITORS/MONTH daily for timely, reliable airport news and information. Combined, the websites generate more than 60,000 unique visitors and 260,000 page views each month! Our distinct mix of timely, insightful and relevant industry news makes us an invaluable resource to busy aviation executives and the ideal place to deliver your company’s message. ADVERTISE ON AIRPORTMAGAZINE.NET AND AVIATIONNEWS.NET, OR ON ALL THREE WEBSITES FOR ONE LOW PRICE! 260,000 Size: Rate/Month: PAGE VIEWS/MONTH 728 x 90 Leaderboard * $2,000 120 x 600 Skyscraper ** $1,800 120 x 90 Rectangle ** $1,400 Discounts available for advertisements of three months or greater! * Available only on aviationnews.net ** Available on aaae.org and aviationnews.net WWW.AAAE.ORG WWW.AVIATIONNEWS.NET I look forward to every issue of Airport Magazine and the many timely and relevant topics from a broad cross section of the industry. For me, the stories on trends, technologies, and “ best practices from airports across the country are priceless.
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