City University of New York (CUNY) CUNY Academic Works Publications and Research John Jay College of Criminal Justice 2014 The Regional North Indian Popular Music Industry in 2014: From Cassette Culture to Cyberculture Peter L. Manuel CUNY Graduate Center How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/jj_pubs/299 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact:
[email protected] Popular Music (2014) Volume 33/3. © Cambridge University Press 2014, pp. 389–412 doi:10.1017/S0261143014000592 The regional North Indian popular music industry in 2014: from cassette culture to cyberculture PETER MANUEL Art & Music Department, John Jay College, New York, NY 10018 E-mail:
[email protected] Abstract This article explores the current state of the regional vernacular popular music industry in North India, assessing the changes that have occurred since around 2000 with the advent of digital tech- nologies, including DVD format, and especially the Internet, cellphones and ‘pen-drives’. It provides a cursory overview of the regional music scene as a whole, and then focuses, as a case study, on a particular genre, namely the languriya songs of the Braj region, south of Delhi. It discusses how com- mercial music production is adapting, or failing to adapt, to recent technological developments, and it notes the vigorous and persistent flowering of regional music scenes such as that in the Braj region. In my 1993 book, Cassette Culture: Popular Music and Technology in North India, I endeavoured to present a holistic study of the revolutionary impact of audio cas- settes on vernacular Indian music production, content and consumption during the years around 1990.