External Storage/ Small Office / Home Office

Krishna Chander Chander Consulting DISKCON September 2009 Topics

• Introduction to External Storage • Introduction to the Panelists and their Views • History of External Storage • Emerging new apps for Ext Storage • Q&As for the Panelists: – Will the double digit growth rates last ? – What are the trends in capacity, form factor, interfaces, alternate technologies ? Introduction to External Storage

• Externally attached storage – Using USB, 1394, eSATA, miniSAS, FC, etc – Typically, capacities >> internal storage – ( hence, a different paradigm from thumb drives) – Well packaged, sturdy and portable/non‐portable Introduction to the Panelists’ Views • ’s Dr Ho Seong Lee – Ext Storage CAGR up to 30% – Orig app was BackUp – New apps: Digitial content, A/V, Bus Docs – Emergence of NetBooks and Ext Storage – Emergence of Home / Office NAS Storage – Bus and technical trends in Ext Storage Intro to Panelists’ Views (contd)

• Seagate’s Melissa Kutrubes – Early days: HDDs mostly internal only; then, external HDDs to same customers for backups – Now: ext storage in new segments • Teens • College Kids • Soccer Moms – Seagate and other vendors reshaping the external storage landscape Intro to Panelists’ Views (contd)

• ’s Jim Welsh – role of Branded products – WDC’s experience with External Storage – What are the future opportunities and apps for External Storage ? History

• The Pioneers – WDC and Maxtor – Retailers (Fry’s etc) – Third Parties ( , Buffalo, LaCie, etc) • Then came, – All HDD Mfrs in full throttle – Maxtor OneTouch by Seagate ( a few yrs ago) – Build Your Own (HDDs + outer casing+ interface) The Players

• HDD Vendors: all the current vendors • Solution Providers: LaCie, Kingston, Iomega, Buffalo, Fabrik (now Hitachi), etc • Retailers: Fry’s, Best Buy, eTailers, etc • Build Your Own: outer casings + interface makers Emerging New Apps

• Backup for current PCs • Emerging Apps – Some addressed by today’s speakers – A/V, DVR extensions, RAIDs, Remote Access, – SSDs – video playback on TV using UPnP media player