DOCSLIB.ORG

Marketing Strategy[1][2] Is a Process That Can Allow an Organization to Concentrate Its Limited Resources on the Greatest Opport

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Marketing Strategy[1][2] Is a Process That Can Allow an Organization to Concentrate Its Limited Resources on the Greatest Opport Marketing strategy’s a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Having a competitive advantage is necessary for a firm to compete in the market . But what is more important is whether the competitive advantage is sustainable . A firm must identify its position relative to the competition in the market . By knowing if it is a leader, challenger, follower or nicher, it can adopt appropriate strategies to compete To discuss these four competitive strategies I am to pick an industry and that is Data storage device industry. A data storage device is a device for recording (storing) information (data). A storage device may hold information, process information, or both. There are different types of companies who provide data storage facility. The most prominent of today’s companies are EMC Corporation NetApp, Inc. Western Digital Seagate Technology Brocade Communications Systems, Hitachi Samsung etc EMC, NetApp, Brocade Communications Systems are specially concerned with larger business firms, server data warehouses whereas Seagate, WD, Hitachi, & Samsung are known better for Pc Data solution Especially Hard drives whether internal, external, passport size, solid state or larger server capacity hard drives. My main focus is on PC data solution so we will be discussing About Western digital, Seagate, Hitachi, and Samsung. Market Leader strategy Why should one strive To Become a Market Leader? It's better to be the first than it is to be better. Being first in any category is going to give you the edge – being the leader comes from being first. It's much easier to get into the mind of consumers first than try to convince people you have a better product or service than the one that did get there first. Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality. Further, the first in to the market has the opportunity to have its brand name adopted as the generic category name. Once you are first and get the consumers to buy your brand, often they won't bother to switch. People tend to stick with what they've got. It is difficult to differentiate between Seagate & WD that who is leader and who is challenger but here is a short analysis of both. Seagate Technology is the world's largest hard drives and storage solutions manufacturer. Incorporated in 1978 as Shugart Technology Seagate invented the first Hard disk in 1980 and become the market leader. It has 31 years of innovation and had been a market leader for a long period of time till 21st century. Seagate introduced its first hard disk in 1980 that has a capacity of 5MB that increased to GBs & through innovation and defending its market now Seagate has introduced 3000GB or 3TByte Hard disk. Seagate for the first time introduced 3Tb external hard drive Free agent GOFleX. Seagate explains: “with 3TB of capacity people can store up to 120 HD movies, 1,500 video games, thousands of photos or countless hours of digital music.” For a very long time, Seagate led the hard disk drive market in both the areas of total shipments and revenues There were lots of manufactures that was competing Seagate that in include HP, Maxtor, Quantum etc but they disappeared, merged, or switched to another segments or business Seagate offers products and services for home, business, and enterprises. Over a large span of time Seagate increased & Expand the total market by . Finding new users . Creating new uses, and . Encouraging more usage Protect its current market share Increase its market share In 1980, Seagate Technology introduced the first hard disk drive for microcomputers, the ST506. It was a full height (twice as high as most current 5 1/4" drives) 5 1/4" drive, with a stepper motor, and held 5 Mbytes. In 1997 Seagate introduced the first 7,200 RPM, Ultra ATA hard disk drive for desktop computers and in February of this year they introduced the first 15,000 RPM hard disk drive, the Cheetah X15. Milestones for IDE DMA, ATA/33, and ATA/66 drives follow: Total market capital of Seagate is 6.7 Billion dollar which is ranked 4TH all over the world in data storage devices. Seagate products include verity of product from a single user to huge enterprises. It manufactures internal & external hard drives, home entertainment, network storage, accessories, for laptop, desktop, and consumer electronics accessories. Hard disk drive (HDD) manufacturers are repositioning themselves in this Great Recession, which will impact market share leadership. Market – challenger strategies Many market challengers have gained ground or even overtaken the leader. A market challenger is a firm competing aggressively in order to extend market share. Western Digital a fast growing, multinational, and challenging copany had emerged and become a market leader over a short span of time through several attacks on Seagate and other fast growing company. • 1990 – Caviar drives introduced • 2001 – the first mass market IDE drive with an 8 MB buffer • 2003 – the first SATA drive running at 10,000 rpm • 2009 – Western Digital shipped the first 2 TB internal hard disk drive • 2010 - Western Digital shipped the first 2.5 TB and first 3 TB internal hard disk drives The market for 2009 was about product mix. Seagate (STX) leads in the desktop and the enterprise markets, which were down for 2009, while Western Digital had focused on non-desktop applications, primarily the 2.5-inch form factor for mobile and CE (Consumer Electronics), which were up in 2009 Western Digital's shipment volume grew, mostly because of the good performance of the lower-cost segment, leading to a total of 51.1 million units during the first quarter of 2010. Estimates shows Western digital has increased its lead in the 2.5-inch HDD space to 30% this past quarter compared to Seagate’s 21%. Seagate held a 41% share of the desktop market and a 61% share of the enterprise market. While the overall HDD market grew 17% sequentially in the second quarter, Seagate grew only 7% while Western Digital grew 27%. Today Western Digital expands their Caviar Green line of hard drives with two new models - 2.5 TB and 3.0 TB. These are 4-platter drives; sporting 750GB/platter (note that the current 3TB offering from Seagate is a 5-platter unit). While both Western Digital and Seagate both pushed out their external 3TB solutions a few weeks ago, doing so required them to make changes to their USB bridges Western Digital's business has more than doubled in the past five years due to the growing demand for desktop drives, greater market share, and strong growth in other hard drive products, especially in the mobile and consumer electronics markets. The company has invested an increasingly greater percentage of its revenue in capital and research and development expenses. New product development is necessary to gain a foothold in new markets and to outpace the threat of competing flash memory Western Digital had mad several Frontal attack, Flank attack, Bypass attack, Guerrilla attacks on its competitor like Samsung, Hitachi and Seagate. When Seagate for the first time introduced 3000 GB HDD which was external and big in size so just a few weeks after Western Digital introduces its 3000GB in internal Hdd that was smaller in size 3.5 inch only that was like a flank attack or bypass attack on Seagate product. The competition between Western Digital & Seagate is very tough and can be Western Digital has three deferment types of internal hard drives Caviar Blue: Performance and reliability for everyday computing. Caviar green: Cool, quiet, eco-friendly Caviar black: Maximum performance for power computing Western Digital products include external & internal hard disks, solid state Hdd, network products, passport and pocket size hard disk and home entertainment device like HD player. Hard disk size ranges 40GB to 3TB It has introduced network storage device that is the world largest in size 6TB & 8TB. Total market capital of Western Digital is 8.4 Billion dollar which is ranked 3RD all over the world in data storage devices A market follower is a firm not competing aggressively; that is aiming to maintain market share. Samsung might be a market leader in some segment but in data storage devices i.e. pc hard disk it usually follow the market follower strategy. Like so many years ago Western Digital and Seagate has created 7200rpm hard disk and they both reached upto 3tb of capacity. But Samsung has just reached making a 640 GB Hdd of 7200 rpm. Samsung develop their own technology but it follow the other technology in data storage The non-vertically integrated manufacturers: Samsung, Toshiba (TOSBF), and Fujitsu (FJTSY, who produce complete hard drive units but do not internally produce all main components (head, disc, gimbal assembly and channel decoder). These non-vertical integrated companies also have other products which they can use to offset a loss in their hard drive divisions. Market niche Some companies seek to avoid too direct competition. They can do this by developing a market niche; that is, the firm makes a product that serves a special segment of the market as a whole. Hitachi global storage technology is an example of market nicher.
Load more

Recommended publications
  • Reference Architecture: Tiered Hybrid Storage Solution Using Datacore
    REFERENCE ARCHITECTURE WHITE PAPER JANUARY 2020 Tiered Hybrid Storage Solution REFERENCE ARCHITECTURE Tier 1: Ultrastar® NVMe™ series SSDs MV MV Tier 2: Ultrastar Data60 Storage Platform MV SW: DataCore SANsymphony™ Virtual Disks MV MV MV Tier 1 MV MV MV Ultrastar NVMe SSDs Tier 2 Ultrastar Data60 This is an ideal solution for medium-to-large-sized enterprise The Ultrastar Data60 can be equipped with Ultrastar SAS HDDs, workloads with high capacity demand. The solution provides excellent providing a data repository of up to 1.4PB in a 4U storage rack. availability and medium performance at a very low TCO. The 2 tiers of Minimum configuration is 24 HDDs, providing an upgrade roadmap storage allow data to be moved in real time to an appropriate storage of up to 60 drives. If an additional performance tier is required, it is layer that always provides the right performance at the right time for possible to install up to 24 SAS/SATA SSDs. any data set. The DataCore SANSymphony software requires both DataCore To create а high-performance multi-tiered storage solution, it takes SANsymphony EN-Node licenses (free to request and download) and two mirrored server nodes with SATA (OS boot) and NVMe SSDs (data at maximum 904 Datacore TB Capacity license. The actual amount storage) and 2 JBODs with SAS HDDs. This reference architecture uses of TB Capacity licenses is dependent on the total managed storage Ultrastar NVMe series SSDs, connected to 2x Ultrastar Data60 storage capacity in the configuration. platform. The Datacore SANsymphony software runs on a server with Intel® Xeon® Gold 5120 Processors.
    [Show full text]
  • Recent Enforcement Decisions Involving Technology Mergers and Acquisitions at MOFCOM
    CPI Antitrust Chronicle Oct 2014 (2) Recent Enforcement Decisions Involving Technology Mergers and Acquisitions at MOFCOM Scott Sher & Daniel Kane Wilson Sonsini Goodrich & Rosati PC www.competitionpolicyinternational.com Competition Policy International, Inc. 2014© Copying, reprinting, or distributing this article is forbidden by anyone other than the publisher or author. CPI Antitrust Chronicle October 2014 (2) Recent Enforcement Decisions Involving Technology Mergers and Acquisitions at MOFCOM Scott Sher & Daniel Kane1 I. INTRODUCTION The Anti-Monopoly Bureau of China’s Ministry of Commerce (“MOFCOM”) is responsible for administration of the country’s Anti-Monopoly Law (“AML”), which was implemented on August 1, 2008.2 In this role, MOFCOM reviews mergers and acquisitions of assets where the parties meet statutorily defined thresholds. As of April 2014, the AML requires a filing with MOFCOM when: (1) the aggregate global turnover of the merging parties exceeded RMB 10 billion ($1.6 billion) during the previous financial year, with at least two parties each having a turnover of RMB 400 million (U.S. $64 million) or more within China during that time; or (2) the aggregate turnover within China of the merging parties exceeded RMB 2 billion (U.S. $320 million) in the previous financial year, with at least two parties each having a turnover of RMB 400 million (U.S. $64 million) or more within China during that time.3 Per the AML, China’s regime is mandatory and suspensory; as such, filing parties may not close their transaction without MOFCOM’s approval. MOFCOM has reviewed a number of high-profile technology transactions since 2008, and in many cases it has conditioned approval of these deals on the parties agreeing to a remedy.
    [Show full text]
  • Maxtor External Hdd Software
    Maxtor external hdd software This software contains the MacOS 9 driver for the Maxtor OneTouch external hard This software contains Retrospect Express HD for use with original Maxtor. Software & App Support Windows AutoRun icons for the Maxtor Basics Portable external drive. Identifying and troubleshooting hard drive noise issues. Get information about Seagate Software & Apps. Samsung Drive Manager · Sdrive · Media Sync software for Windows · Media Sync software for Mac OS. Windows Autorun icons for the Maxtor Basics Portable external drive. Serial Specific Identifying and troubleshooting hard drive noise issues · How to use Disk. Maxtor Hard Disk Drive Free Driver Download | Free Download Seagate Drive Drivers Download Removable Drive · Maxtor USB Drivers Download USB. Editors' Note: Clicking on the Download Now (Visit Site) button above will open a connection to a third-party site. cannot completely ensure the. Seagate Maxtor OneTouch III USB drivers are tiny programs that enable your External Hard Drive hardware to communicate with your operating system. Download the latest Seagate External Hard Drive device drivers (Official and Certified). Seagate External Hard Drive drivers updated daily. Download ad Size​: ​ MB. This hard disk recovery tool restores data from corrupted, formatted and inaccessible Note - If you want to get back files from Maxtor external hard drive, then. If your external hard drive is not working properly nor recognized in Windows 10 but was fine in the previous OS, then it's most likely because. Free data recovery software for Maxtor external hard disk drive data recovery after quick format. The Maxtor Manager software enables advanced features, such as backing up and Power on your Maxtor external hard drive and connect it to your computer.
    [Show full text]
  • Get S.M.A.R.T. for Reliability
    Seagate Technology 920 Disc Drive Scotts Valley, California 95066-4544 1999, Seagate Technology, Inc. (831) 438-6550 All trademarks referenced in this paper are the property of their respective owners. From: Seagate Product Marketing Date: Updated July 1999 Number: TP-67D Get S.M.A.R.T. for Reliability The Emergence of Reliability-Prediction Technology Disc drive manufacturers are dedicated to improving product reliability. This idea seems fitting. Reliability is a concept we seek in our daily lives. We want cars that are reliable. Reliable people make good friends and good employees. We naturally expect things to perform well. Although reliability cannot always be predicted in people or cars, disc drive manufacturers have taken a giant step toward predicting reliability in disc drives through Self- Monitoring, Analysis and Reporting Technology (S.M.A.R.T.). Computer users today have great expectations of data-storage reliability. Many users do not even consider the possibility of losing data due to a hard disc drive failure. Even though continual improvements in technology make data loss uncommon, it does occur. Reliability-prediction technology is a way to anticipate the failure of a disc drive with sufficient notice to allow a system, or user, to back up data prior to a drive’s failure. S.M.A.R.T. is reliability-prediction technology for both ATA and SCSI environments. Pioneered by Compaq, S.M.A.R.T. is under continued development by the top five disc drive manufacturers in the world: Seagate, IBM, Western Digital Corporation, Maxtor and Quantum Corporation. The Evolution of S.M.A.R.T.
    [Show full text]
  • Acronis True Image for Western Digital
    Acronis True Image for Western Digital USER GUIDE Table of contents 1 Introduction ....................................................................................................................5 1.1 What is Acronis True Image for Western Digital? ..................................................................... 5 1.2 Backups created in Acronis True Image ..................................................................................... 5 1.3 System requirements and supported media ............................................................................. 6 1.3.1 Minimum system requirements .................................................................................................................... 6 1.3.2 Supported operating systems ........................................................................................................................ 7 1.3.3 Backing up all data on your PC ....................................................................................................................... 7 1.3.4 Supported file systems .................................................................................................................................... 8 1.3.5 Supported storage media ............................................................................................................................... 8 1.4 Installing Acronis True Image for Western Digital ..................................................................... 9 1.5 Activating Acronis True Image for Western Digital .................................................................10
    [Show full text]
  • Proxy Notice
    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS OF BROOKS AUTOMATION, INC. TO BE HELD ON JANUARY 18, 2011 The 2011 Annual Meeting of Stockholders of Brooks Automation, Inc. (“Brooks” or the “Company”) will be held on January 18, 2011 at 10:00 a.m., local time, at 15 Elizabeth Drive, Chelmsford, Massachusetts 01824 for the following purposes: 1. To elect nine directors to serve for the ensuing year and until their successors are duly elected. 2. To ratify the selection of PricewaterhouseCoopers LLP as our independent registered accounting firm for the 2011 fiscal year. 3. To transact any other matters which may properly come before the Annual Meeting or any adjourned session thereof. The Board of Directors has fixed November 30, 2010 as the record date for determining the stockholders entitled to notice of, and to vote at, the Annual Meeting. All stockholders are cordially invited to attend the Annual Meeting. To ensure your representation at the Annual Meeting we urge you to complete a proxy telephonically, electronically or by mail, if you requested a proxy statement be mailed to you as described in the proxy statement. This year we will again take advantage of the Securities and Exchange Commission rule allowing companies to furnish proxy materials to their stockholders over the Internet. This so-called e-proxy process is becoming familiar to many investors and it can serve to expedite stockholders’ receipt of proxy materials, lower costs and diminish the environmental impact of our annual meeting. Stockholders who choose to receive e-proxy materials have been sent a notice with instructions as to how to access our proxy statement and annual report, as well as how to vote.
    [Show full text]
  • PC Gamers Win Big
    CASE STUDY Intel® Solid-State Drives Performance, Storage and the Customer Experience PC Gamers Win Big Intel® Solid-State Drives (SSDs) deliver the ultimate gaming experience, providing dramatic visual and runtime improvements Intel® Solid-State Drives (SSDs) represent a revolutionary breakthrough, delivering a giant leap in storage performance. Designed to satisfy the most demanding gamers, media creators, and technology enthusiasts, Intel® SSDs bring a high level of performance and reliability to notebook and desktop PC storage. Faster load times and improved graphics performance such as increased detail in textures, higher resolution geometry, smoother animation, and more characters on the screen make for a better gaming experience. Developers are now taking advantage of these features in their new game designs. SCREAMING LOAD TiMES AND SMOOTH GRAPHICS With no moving parts, high reliability, and a longer life span than traditional hard drives, Intel Solid-State Drives (SSDs) dramatically improve the computer gaming experience. Load times are substantially faster. When compared with Western Digital VelociRaptor* 10K hard disk drives (HDDs), gamers experienced up to 78 percent load time improvements using Intel SSDs. Graphics are smooth and uninterrupted, even at the highest graphics settings. To see the performance difference in a head-to- head video comparing the Intel® X25-M SATA SSD with a 10,000 RPM HDD, go to www.intelssdgaming.com. When comparing frame-to-frame coherency with the Western Digital VelociRaptor 10K HDD, the Intel X25-M responds with zero hitching while the WD VelociRaptor shows hitching seven percent of the time. This means gamers experience smoother visual transitions with Intel SSDs.
    [Show full text]
  • CL King Market Maker List
    CL King Market Maker List AABA Altaba Inc. CPRT Copart, Inc. HAIN Hain Celestial Group Inc. MSFT Microsoft Corporation SMSI Smith Micro Software, Inc. AAXN Axon Enterprise, Inc. CRAI Charles River Associates International, Inc. HCSG Healthcare Services Group MU Micron Technology, Inc. SNBR Sleep Number Corporation ABAX Abaxis Inc. CRMT America's Car-Mart, Inc. HELE Helen of Troy Limited NEOG Neogen Corporation SONC SONIC Corporation ADBE Adobe Systems Inc. CRNT Ceragon Networks, Inc. HIBB Hibbett Sports, Inc. NLST Netlist, Inc. SQBG Sequential Brands Group, Inc. ADSK Autodesk, Inc CROX Crocs, Inc. HLIT Harmonic Inc. NXTM Nxstage Medical Inc. SRDX SurModics, Inc. ADTN ADTRAN, Inc. CSCO Cisco Systems, Inc HSIC Henry Schein Inc. NYNY Empire Resorts, Inc. STAF Staffing 360 Solutions, Inc. AGNC American Capital Agency Corp CSOD Cornerstone OnDemand, Inc. HSII Heidrick & Struggles ON ON Semiconductor Corp. STLY Stanley Furniture Company, Inc. AIMC Altra Holdings Inc. CTAS Cintas Corp HSKA Heska Corporation OSUR OraSure Technologies, Inc. STX Seagate Technology LLC ALGT Allegiant Travel Co. CTSH Cognizant Techology Solutions, Inc. HSON Hudson Global Inc. OXBR Oxbridge Realty Holdings Ltd. SWKS Skyworks Solutions, Inc. AMZN Amazon.com CVLT CommVault Systems Inc. IART Integra LifeSciences HoldingsHoldings PACB Pacific Biosciences of California, Inc. SYKE Sykes Enterprises, Inc. ANDE The Andersons Inc. CY Cypress Semiconductor Corp. ICON Iconix Brand Group PATK Patrick Industries, Inc. SYMC Symantic Corporation ANGO AngioDynamics Inc. DAKT Daktronics Inc. IDTI Integrated Device Technology, Inc. PDCO Patterson Companies, Inc. TIVO TiVo Inc. ANSS Ansys Inc. DAVE Famous Dave's of America, Inc. IDXX IDEXX Laboratories Inc. PDLI PDL BioPharma, Inc. TRNS Transcat, Inc.
    [Show full text]
  • Data Sheet: Sandisk Ixpand Wireless Charger
    SanDisk® Ixpand® Wireless Charger 15W (includes Quick Charge™ adaptor + USB Type-C cable) Fast charging from a brand you trust Highlights Tired of slow, unreliable wireless chargers? Get the fast and dependable • 15W Qi™-certified fast wireless charger Ixpand 15W charger from SanDisk®, a globally trusted brand. Boost-charge for your Qi-compatible iPhone and Android™ phones. Delivers up to your Qi™- compatible iPhone and Android™ phones by simply placing 15W of power. your phone on the base. Comes with a premium SanDisk AC Adaptor • Comes with SanDisk® AC Adaptor featuring Qualcomm® Quick Charge™ 3.0 Technology and a USB featuring Qualcomm® Quick Charge™ 3.0 Technology and 4.5-foot (1.5m) Type-C™ cable. USB Type-C™ cable. • Charging pad features a soft-rubber ring to protect phones from slipping. • Temperature control, foreign object detection and adaptive charging help keep your phone battery safe. • Charges through most cases less than 5 mm thick. (Magnetic or metal attachments will prevent charging.) • Compatible with AirPods Pro, iPhone 8 and up, Samsung Galaxy S7 and up, Samsung Galaxy Note 5 and up and any other Qi-compatible phone. • From SanDisk®, a globally trusted brand. SanDisk® Ixpand® Wireless Charger 15W (includes Quick Charge™ adaptor + USB Type-C cable) Specifications Model name EU: SDIZB0N-000G-GNCUN Americas: SDHZB0N-000G-ANCLN Size/Weight 100.00 x 13.50 x 100.00 mm (42g) 3.937 x 0.531 x 3.937 In (0.092lbs) Warranty 2-years limited Compatibility • AirPods Pro • iPhone 8 and up • Samsung Galaxy S7 and up • Samsung Galaxy Note 5 and up • Any other Qi-compatible phone Retail Package Content • Ixpand® Charger • SanDisk® AC adaptor • USB Type-C™ cable For more information, please visit www.sandisk.com At SanDisk, we’re expanding the possibilities of data storage.
    [Show full text]
  • Seagate® Exos® AP 4U100 Has the Datasphere’S Highest Density of Compute and Storage in a Single System
    DATA SHEET Efficient. Intelligent. Scalable. Exos AP 4U100 Seagate® Exos® AP 4U100 has the datasphere’s highest density of compute and storage in a single system. Key Advantages Reduce Data Center Footprint. The growth of the private cloud means enterprises of all sizes need storage solutions. Dedicated space is often limited and expensive. With the Exos AP 4U100, the data center footprint is dramatically reduced, saving real estate investment and reducing heating and cooling costs. Other storage center racks must house both storage and servers. This system’s unique design and precision engineering allow both the intelligent compute of a server and a whopping 1.6PB1 of data storage. Deliver Reliable Building Blocks for the Modern Cloud. Integrated appliances are more reliable and less costly due to fewer cables and connectors, typically the lowest MTBF components in the system. The Exos AP 4U100 future-proofs our modular data center Product Highlights systems for even greater density with next-generation Seagate media. Upgrading a system is as simple as hot-swapping drives. And because it shares design and multiple FRUs with Maximize your investment with this Exos E 4U106, any data center can easily create an entire serviceable ecosystem. Four low-TCO compute and high-density optional 4 × 2.5-in carriers give users SSD performance along with HDD capacity. integrated storage system Retain valuable space with a 4U Ensure Applications Have Access to Critical Data. Safeguard your data with dual Intel® rack height that offers 96 × 3.5-in Xeon® Scalable CPUs in two controllers per Exos AP 4U100, providing powerful drive and 4 × 2.5-in drive capacity redundancy and multi-node capability.
    [Show full text]
  • NEXT-GENERATION TECHNOLOGIES for a NEW DECADE of BIG DATA Technology Brief
    TECHNOLOGY BRIEF NEXT-GENERATION TECHNOLOGIES FOR A NEW DECADE OF BIG DATA Technology Brief Next-Generation Technologies for a New Decade of Big Data Building on a Foundation of Technology Leadership, Timely Investments and Proven Execution Sridhar Chatradhi Lenny Sharp Scott Harlin Prepared for: Capacity Enterprise HDD Event October 11, 2017 Western Digital Headquarters / Great Oaks Facility ©2017 Western Digital Corporation or its affiliates. All rights reserved. 1 TECHNOLOGY BRIEF NEXT-GENERATION TECHNOLOGIES FOR A NEW DECADE OF BIG DATA Contents 1. Introduction ……………………………………………………………………………………………………………………… 3 2. Helium-Sealed Technology …………………………………………………………………………………………………… 4 3. Multi-Stage Micro Actuator …………………………………………………………………………………………………… 5 4. Damascene Head Process ………………………………………………………………………………………………… 6 5. Energy-Assisted Recording: HAMR vs MAMR ………………………………………………………………………… 8 Heat-Assisted Magnetic Recording …………………………………………………………………………………… 8 HAMR Technology Assessment ………………………………………………………………………………………… 9 Microwave-Assisted Magnetic Recording …………………………………………………………………………… 9 MAMR Technology Assessment …………………………………………………………………………………………10 6. Proven Execution ……………………………………………………………………………………………………………… 11 7. Summary …………………………………………………………………………………………………………………………… 11 SAFE HARBOR - DISCLAIMERS Forward-looking Statements This document contains forward-looking statements that involve risks and uncertainties, including, but not limited to, statements regarding our enterprise capacity hard drive products and technology positioning, the
    [Show full text]
  • Evault Software
    EVault Software Data Sheet Key Benefits Get professional-grade data protection and • Superior performance anytime, anywhere access. and reliability EVault® Software from Seagate® is a proven, reliable, disk-to-disk backup • End-to-end data security and recovery solution trusted by customers globally to protect mission- • Automated, scalable critical data and keep their businesses running. Advanced, patented deployment technology ensures you can securely protect a growing, heterogeneous • Regulatory compliance and geographically dispersed network using one simple solution. • Ensured disaster recovery Ensured Data Availability and Recoverability • Broad platform support EVault Software ensures that you can meet your growing business and regulatory • Easy data center demands for data availability and recoverability. There’s broad support for operating and network edge systems and platforms, and it’s easy to back up and recover critical data within protection individual databases, mailboxes, or cluster nodes using EVault agents for Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint, Microsoft Cluster Services, and Oracle. EVault Software’s single-pass technology rebuilds backups dynamically, so there’s no need to restore from multiple incremental backups. Scalable and Efficient EVault Software readily scales to accommodate your company’s growth, and provides a compelling ROI. You can easily and efficiently manage multiple terabytes of backup data. EVault delta block-level processing technology speeds your backup operations and dramatically reduces storage costs by backing up only new and changed data blocks. All data is compressed using EVault’s industry-leading Adaptive Compression technology before being transferred, dramatically reducing your storage footprint and backup windows. Data deduplication decreases this further by eliminating duplicate data within storage.
    [Show full text]