Editorial Style Guide February 2018 Creative Services Revision 1.2
[email protected] Table of Contents Editorial Style Guide Notes for Sub-Brands (such as LaCie) External References Definitive Guides Legal Guidelines for Writing Legal Review Process Disclaimers Disclaimer Elements Typical Disclaimer Trademarks Trademark Use With Company Name Trademark Use With Product or Feature Names Third-Party Trademarks Corporate Current Products Legacy Products Current Features/Technologies Legacy Features/Technologies Permissions, Disclosures, and Citations Designer Credits Warranty Use of Language Compound Words 1 Numbers Units of Measure Rounding Areal Density Capacity Dimensions Electricity Performance/Speed Power Dissipation Shock Sound Temperature Time Vibration Lists Capitalization Punctuation Apostrophes Commas Semicolons Colons Dashes Parentheses Ellipses Multiplication Sign Quotation Marks Italics 2 URLs Acronyms and Abbreviations Acronyms to Avoid Acronyms You Do Not Have to Spell Out Word List Sub-Brand-Specific Exceptions LaCie 3 Editorial Style Guide This style guide establishes writing style conventions for Seagate and sub-brand writers and editors in order to help them achieve stylistic consistency across all platforms. This document is the sole point of reference for all public-facing copy published by Seagate and Seagate sub-brands. Send questions, comments, and suggestions to:
[email protected] Notes for Sub-Brands (such as LaCie) Per company strategy, some sub-brands may be expected to maintain their unique voice, despite being a holding of Seagate. However, in the interest of centralizing copy standards across all of Seagate and its sub-brands, we expect all sub-brands to use this document as the single point of reference for copy standards.