Asia Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in Asia (ATF-16) The Influence of Packaging Towards The Purchase Decision of Travel Packages in Bale Seni Barli-Kota Baru Parahyangan Pengaruh Packaging Terhadap Keputusan Pembelian Paket Wisata Seni di Bale Seni Barli-Kota Baru Parahyangan Micky Andrea Yunus Indonesia University of Education Bandung, West Java Email:
[email protected] Abstract-West Java has many potential The population in this research are tourist attractions, began to develop at this educational institutions with the sample size time, such as natural attractions, artificial, using the formula of Slovin, thus obtained a cultural, culinary, and special interest. One sample of 42 respondents. The sampling tourist attraction that develop nowadays is technique used is sample random sampling art tourist destination. Its development can and data analysis technique used is multiple be seen in Bandung, Bandung Regency, and regression analysis. Based on the results of West Bandung Regency. Bale Seni Barli- the variables studied, showing that the effect Kota Baru Parahyangan is one of the art of packaging on purchase decisions tourist destination in West Bandung outbound tour packages for 79,9%, while the Regency, this destination offers a variety of remaining 20,1% is influenced by other activities which is workshop for tourists. In variables not examined in this study, such as order to increase the visitor, the the quality of products and promotions. management of Bale Seni Barli-Kota Baru Parahyangan offers a tour packages Keywords—packaging, purchase (packaging) with the main target are decision, tour packages education institutions such as kindergarten, elementary, junior high, and high school.