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10Th UEFA GRASSROOTS WORKSHOP

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10Th UEFA GRASSROOTS WORKSHOP 10th UEFA GRASSROOTS WORKSHOP 11. APRIL 2013 OSLO, NORWAY Lost in translation? LANGUAGE CHANNELS 1. ENGLISH 2. FRENCH 3. GERMAN 4. - 5. SPANISH 6. RUSSIAN Thursday, 11 April 09:00 From Grassroots to the Top A discussion with Stig Inge Bjørnebye, Ioan Lupescu and Fernando Hierro Moderation: Graham Turner, UEFA Media Officer 10:00 Feedback from the Discussion Groups With the participation of the group leaders Moderation: Per Ravn Omdal, UEFA Grassroots Ambassador 10:45 Break 11:15 Grassroots Football beyond Europe: Oceania Just Play Franck Castillo, OFC Head of International Relations and Social Responsibility Martin Roberts, Australian Sports Commission 12:00 Buffet Lunch 14:15 Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor Timo Huttunen, Finnish FA Director of Grassroots Football 14:45 b) Developing Clubs: Consultants Project Steen Jorgensen, Danish FA Head of Grassroots 15:15 c) Endorsing Grassroots Clubs: Club Accreditation Schemes Jamie Clewer, FAW Development Programme Manager Thursday, 11 April 15:45 Break 16:15 Problem Solving in a Small Country in the Grassroots Context Ghenadie Scurtul, Moldovan FA Technical Director 16:45 Girls’ Grassroots Football: Recruitment and Participation Introduction and Moderation: Karen Espelund, UEFA Executive Committee A forum Discussion with Ingvild Stensland, Captain of the Norwegian Women’s National Team, and Representatives of the National Associations of Malta, Montenegro, Belarus and Iceland 17:45 Workshop Review and Closing Ceremony 18:00 Close of the Workshop 19:00 Departure for Dinner 19:30 Dinner hosted by UEFA Frognerseteren Restaurant Friday, 12 April Departure of workshop participants Thursday, 11 April 09:00 From Grassroots to the Top A discussion with Stig Inge Bjørnebye, Ioan Lupescu and Fernando Hierro Moderation: Graham Turner, UEFA Media Officer 10:00 Feedback from the Discussion Groups With the participation of the group leaders Moderation: Per Ravn Omdal, UEFA Grassroots Ambassador 10:45 Break 11:15 Grassroots Football beyond Europe: Oceania Just Play Franck Castillo, OFC Head of International Relations and Social Responsibility Martin Roberts, Australian Sports Commission 12:00 Buffet Lunch 14:15 Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor Timo Huttunen, Finnish FA Director of Grassroots Football 14:45 b) Developing Clubs: Consultants Project Steen Jorgensen, Danish FA Head of Grassroots 15:15 c) Endorsing Grassroots Clubs: Club Accreditation Schemes Jamie Clewer, FAW Development Programme Manager Fernando Hierro, RFEF Technical Director Player career: Youth • Vélez-Málaga, Málaga Player career: Senior • Valladolid, Real Madrid, Al Rayyan, Bolton Wanderers Player career: National team • U21 National Team and National A Team Playing Honours • UEFA Champions League (3x) • UEFA Super Cup • Intercontinental Cup (2x) • Spanish League (5x) • Spanish Cup • Spanish Supercup (4x) • Qatari Cup • * UEFA Best Defender • * FIFA World Cup All-star team Stig Inge Bjørnebye, Head of Children and Youth Football Development • Grassroots player • Norwegian top league, incl Rosenborg 88-92 • 75 games for national team. Incl. 2 world cups, 1 euro • 8 seasons Liverpool FC • 3 seasons Blackburn Rovers • 1 season Brondby, Denmark • 3 yrs PFA • 3 seasons ass coach Norway • 2 seasons head-coach IK Start • Board member grassroots and top clubs. • Published book 2010 • Father of 3! Ioan Angelo Lupescu, Chief Technical Officer Playing career: Earned 74 caps for the Romanian National Team and scored 6 goals Played two FIFA World Cups and two UEFA Euros Played, amongst others: Dinamo Bucharest, Bayer 04 Leverkusen, Borussia Mönchengladbach Won the Romanian league (3x), the Romanian Cup (3x) and the German Cup Administrative and technical career: UEFA Pro Licence holder CEO of the Romanian FA for 6 years Member of UEFA’s Disciplinary Committee Member of FIFA’s Technical & Development Committee UEFA administration since 2011 Thursday, 11 April 10:00 Feedback from the Discussion Groups With the participation of the group leaders Moderation: Per Ravn Omdal, UEFA Grassroots Ambassador 10:45 Break 11:15 Grassroots Football beyond Europe: Oceania Just Play Franck Castillo, OFC Head of International Relations and Social Responsibility Martin Roberts, Australian Sports Commission 12:00 Buffet Lunch 14:15 Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor Timo Huttunen, Finnish FA Director of Grassroots Football 14:45 b) Developing Clubs: Consultants Project Steen Jorgensen, Danish FA Head of Grassroots 15:15 c) Endorsing Grassroots Clubs: Club Accreditation Schemes Jamie Clewer, FAW Development Programme Manager 15:45 Break 16:15 Problem Solving in a Small Country in the Grassroots Context Ghenadie Scurtul, Moldovan FA Technical Director Discussion Group Feedback 1. UEFA Grassroots Charter’s support a) What benefits do you believe the UEFA Grassroots Charter has provided for your association in developing grassroots football in your country? b) How could the UEFA Grassroots Charter further assist and support the work of your Association in the following tasks: i. Increasing participation of players under 18 years of age ii. Retaining the number of teenagers and players over 18 years of age iii. Fostering more inclusion (females of all ages, minority groups, etc.) c) What are your thoughts about the proposed revision of the Charter (see introduction session)? 2. Quality Club Charter for Clubs a) What are the main barriers preventing the implementation of such charters? b) How should they be established? c) What support would you need from UEFA (not financial)? d) What are the key benefits? e) What should be the grassroots involvement of professional clubs? Discussion Group Leaders English 1 English 2 English 3 English 4 French/Spanish/ Russian Italian/German Piet Jeff Timo Robin Patrick Yevgeniy Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor Timo Huttunen, Finnish FA Director of Grassroots Football TIMO HUTTUNEN, Deputy of General Secretary / Grassroots Director, Finnish FA Studies Master of Educational Sciences, Univ. of Joensuu (1993) UEFA Coaching A-diploma (1995) Sports Management Diploma (2003) Career Sports Teacher, University of Joensuu (1992-1993) Comprehensive School Teacher (1993-1998) FA District Youth Manager (1998-1999) FA Youth Manager (1999-2005) FA Grassroots Director (2006-) FA Deputy of General Secretary (2011-) Languages Finnish, Swedish, English (German) Sports career Player at Amateur Level (Finland) Club Youth Manager (1990-1998) FA District Coach Educator (1993-1996) FA Coach Educator (1996-1999) Member of UEFA Grassroots Panel (2004-) Several honorary tasks both in Finnish football and in Finnish Sports organisations Increasing Competencies: Fortum Tutor - programme “The Best UEFA Grassroots Project in 2012” Timo Huttunen, Finnish FA Director of Grassroots Football Fortum is a power and heat company, founded 1998 Active in the Nordic countries, Russia, Poland and Baltic countries •• Listed at the Helsinki Stock Exchange •• Market cap ~16 billion euros •• 10 800 employees •Nordic countries, Baltic countries, Russia, Poland and Great Britain Fortum Marketing Approach • Our purpose is to create energy that improves life for present and future generations • Important aspects in our strategy are to be a responsible corporate citizen and excel in sustainability • Aim to position Fortum as the Next Generation Energy Company • Environmental and social responsibility are strongly incorporated also into our sponsorship programs • Focus on children and young people • Sports, culture, urban amenity • Corporate social responsibility and positive impact on society Concrete in Fortum’s sponsorship programs such as Fortum Tutor, Fortum Water Safety School and Valovaalit – Illumination project • Fortum sponsorship projects in Finland form a concept ”Fortum Tarmo” Why did Fortum choose football & the Finnish FA? • Football is outstandingly the most popular sport in Finland when measured by registered youth players (59 759 registered players in the age group of under 12) • Football has strong presence on grass root level across the country • Fortum contacted Finnish FA, who had a solution that fit perfectly to Fortum’s sponsoring approach Fortum Tutor Program in a Nutshell • Started in 2009 by Finnish FA and Fortum • Created and facilitated and developed by Finnish FA, financed by Fortum • Fortum finances 80 % of tutors’ salary. Club teams finance 20 % • Fortum’s investment goes directly to the program clubs • Fortum in charge of marketing communication • The most significant, single sponsorship investment in the history of Finnish youth football Program Objectives • Secure an inspiring hobby and skilled coach for every child • Raise the quality of youth training in the age group of 5-11 • Raise the coaching skills of youth coaches in age group of 5-11 Raise the level youth football in Finland • Develop club teams’ capabilities as a quality hobby provider Fortum’s objective for the program is to improve the image of the company Program development. Where are we now? 2009 40 tutors – 60 clubs 2011 72 tutors – 90 clubs 2010 61 tutors – 80 clubs 2012-2013 95 tutors – 120 clubs Tutors are the cream of the crop of Finnish youth coaching. They range from ex Finnish national team coach to veteran and current professional footballers. Tutors represent the cream of the crop of Finnish football. Ranging from Ex-Finnish National Team Coach to Ex-professional footballers. Jyrki Heliskoski Valeri Popovits Pauliina
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