10th UEFA GRASSROOTS WORKSHOP

11. APRIL 2013 OSLO, NORWAY Lost in translation? LANGUAGE CHANNELS

1. ENGLISH 2. FRENCH 3. GERMAN 4. - 5. SPANISH 6. RUSSIAN Thursday, 11 April 09:00 From Grassroots to the Top A discussion with Stig Inge Bjørnebye, Ioan Lupescu and Fernando Hierro Moderation: Graham Turner, UEFA Media Officer 10:00 Feedback from the Discussion Groups With the participation of the group leaders Moderation: Per Ravn Omdal, UEFA Grassroots Ambassador 10:45 Break 11:15 Grassroots Football beyond Europe: Oceania Just Play Franck Castillo, OFC Head of International Relations and Social Responsibility Martin Roberts, Australian Sports Commission 12:00 Buffet Lunch 14:15 Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor Timo Huttunen, Finnish FA Director of Grassroots Football 14:45 b) Developing Clubs: Consultants Project Steen Jorgensen, Danish FA Head of Grassroots 15:15 c) Endorsing Grassroots Clubs: Club Accreditation Schemes Jamie Clewer, FAW Development Programme Manager Thursday, 11 April 15:45 Break 16:15 Problem Solving in a Small Country in the Grassroots Context Ghenadie Scurtul, Moldovan FA Technical Director 16:45 Girls’ Grassroots Football: Recruitment and Participation Introduction and Moderation: Karen Espelund, UEFA Executive Committee A forum Discussion with Ingvild Stensland, Captain of the Norwegian Women’s National Team, and Representatives of the National Associations of Malta, Montenegro, Belarus and Iceland 17:45 Workshop Review and Closing Ceremony 18:00 Close of the Workshop 19:00 Departure for Dinner 19:30 Dinner hosted by UEFA Frognerseteren Restaurant

Friday, 12 April

Departure of workshop participants Thursday, 11 April 09:00 From Grassroots to the Top A discussion with Stig Inge Bjørnebye, Ioan Lupescu and Fernando Hierro Moderation: Graham Turner, UEFA Media Officer 10:00 Feedback from the Discussion Groups With the participation of the group leaders Moderation: Per Ravn Omdal, UEFA Grassroots Ambassador 10:45 Break 11:15 Grassroots Football beyond Europe: Oceania Just Play Franck Castillo, OFC Head of International Relations and Social Responsibility Martin Roberts, Australian Sports Commission 12:00 Buffet Lunch 14:15 Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor Timo Huttunen, Finnish FA Director of Grassroots Football 14:45 b) Developing Clubs: Consultants Project Steen Jorgensen, Danish FA Head of Grassroots 15:15 c) Endorsing Grassroots Clubs: Club Accreditation Schemes Jamie Clewer, FAW Development Programme Manager Fernando Hierro, RFEF Technical Director

Player career: Youth • Vélez-Málaga, Málaga Player career: Senior • Valladolid, Real Madrid, Al Rayyan, Bolton Wanderers Player career: National team • U21 National Team and National A Team Playing Honours • UEFA Champions League (3x) • UEFA Super Cup • Intercontinental Cup (2x) • Spanish League (5x) • Spanish Cup • Spanish Supercup (4x) • Qatari Cup • * UEFA Best Defender • * FIFA World Cup All-star team Stig Inge Bjørnebye, Head of Children and Youth Football Development

• Grassroots player • Norwegian top league, incl Rosenborg 88-92 • 75 games for national team. Incl. 2 world cups, 1 euro • 8 seasons Liverpool FC • 3 seasons Blackburn Rovers • 1 season Brondby, Denmark • 3 yrs PFA • 3 seasons ass coach Norway • 2 seasons head-coach IK Start • Board member grassroots and top clubs. • Published book 2010 • Father of 3!

Ioan Angelo Lupescu, Chief Technical Officer

Playing career:

Earned 74 caps for the Romanian National Team and scored 6 goals Played two FIFA World Cups and two UEFA Euros Played, amongst others: Dinamo Bucharest, Bayer 04 Leverkusen, Borussia Mönchengladbach Won the Romanian league (3x), the Romanian Cup (3x) and the German Cup

Administrative and technical career: UEFA Pro Licence holder CEO of the Romanian FA for 6 years Member of UEFA’s Disciplinary Committee Member of FIFA’s Technical & Development Committee UEFA administration since 2011

Thursday, 11 April 10:00 Feedback from the Discussion Groups With the participation of the group leaders Moderation: Per Ravn Omdal, UEFA Grassroots Ambassador 10:45 Break 11:15 Grassroots Football beyond Europe: Oceania Just Play Franck Castillo, OFC Head of International Relations and Social Responsibility Martin Roberts, Australian Sports Commission 12:00 Buffet Lunch 14:15 Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor Timo Huttunen, Finnish FA Director of Grassroots Football 14:45 b) Developing Clubs: Consultants Project Steen Jorgensen, Danish FA Head of Grassroots 15:15 c) Endorsing Grassroots Clubs: Club Accreditation Schemes Jamie Clewer, FAW Development Programme Manager 15:45 Break 16:15 Problem Solving in a Small Country in the Grassroots Context Ghenadie Scurtul, Moldovan FA Technical Director Discussion Group Feedback

1. UEFA Grassroots Charter’s support a) What benefits do you believe the UEFA Grassroots Charter has provided for your association in developing grassroots football in your country? b) How could the UEFA Grassroots Charter further assist and support the work of your Association in the following tasks: i. Increasing participation of players under 18 years of age ii. Retaining the number of teenagers and players over 18 years of age iii. Fostering more inclusion (females of all ages, minority groups, etc.) c) What are your thoughts about the proposed revision of the Charter (see introduction session)?

2. Quality Club Charter for Clubs a) What are the main barriers preventing the implementation of such charters? b) How should they be established? c) What support would you need from UEFA (not financial)? d) What are the key benefits? e) What should be the grassroots involvement of professional clubs? Discussion Group Leaders

English 1 English 2 English 3 English 4 French/Spanish/ Russian Italian/German

Piet Jeff Timo Robin Patrick Yevgeniy

Innovative Grassroots Projects a) Increasing Competencies: Fortum Tutor

Timo Huttunen, Finnish FA Director of Grassroots Football

TIMO HUTTUNEN, Deputy of General Secretary / Grassroots Director, Finnish FA

Studies Master of Educational Sciences, Univ. of Joensuu (1993) UEFA Coaching A-diploma (1995) Sports Management Diploma (2003)

Career Sports Teacher, University of Joensuu (1992-1993) Comprehensive School Teacher (1993-1998) FA District Youth Manager (1998-1999) FA Youth Manager (1999-2005) FA Grassroots Director (2006-) FA Deputy of General Secretary (2011-)

Languages Finnish, Swedish, English (German)

Sports career Player at Amateur Level (Finland) Club Youth Manager (1990-1998) FA District Coach Educator (1993-1996) FA Coach Educator (1996-1999) Member of UEFA Grassroots Panel (2004-) Several honorary tasks both in Finnish football and in Finnish Sports organisations

Increasing Competencies: Fortum Tutor - programme “The Best UEFA Grassroots Project in 2012”

Timo Huttunen, Finnish FA Director of Grassroots Football

Fortum is a power and heat company, founded 1998

Active in the Nordic countries, Russia, Poland and Baltic countries

•• Listed at the Helsinki Stock Exchange •• Market cap ~16 billion euros •• 10 800 employees

•Nordic countries, Baltic countries, Russia, Poland and Great Britain

Fortum Marketing Approach

• Our purpose is to create energy that improves life for present and future generations • Important aspects in our strategy are to be a responsible corporate citizen and excel in sustainability • Aim to position Fortum as the Next Generation Energy Company • Environmental and social responsibility are strongly incorporated also into our sponsorship programs

• Focus on children and young people • Sports, culture, urban amenity • Corporate social responsibility and positive impact on society  Concrete in Fortum’s sponsorship programs such as Fortum Tutor, Fortum Water Safety School and Valovaalit – Illumination project • Fortum sponsorship projects in Finland form a concept ”Fortum Tarmo”

Why did Fortum choose football & the Finnish FA?

• Football is outstandingly the most popular sport in Finland when measured by registered youth players (59 759 registered players in the age group of under 12) • Football has strong presence on grass root level across the country • Fortum contacted Finnish FA, who had a solution that fit perfectly to Fortum’s sponsoring approach

Fortum Tutor Program in a Nutshell

• Started in 2009 by Finnish FA and Fortum • Created and facilitated and developed by Finnish FA, financed by Fortum • Fortum finances 80 % of tutors’ salary. Club teams finance 20 % • Fortum’s investment goes directly to the program  clubs • Fortum in charge of marketing communication • The most significant, single sponsorship investment in the history of Finnish youth football Program Objectives • Secure an inspiring hobby and skilled coach for every child • Raise the quality of youth training in the age group of 5-11 • Raise the coaching skills of youth coaches in age group of 5-11  Raise the level youth football in Finland • Develop club teams’ capabilities as a quality hobby provider

Fortum’s objective for the program is to improve the image of the company Program development. Where are we now?

2009 40 tutors – 60 clubs 2011 72 tutors – 90 clubs 2010 61 tutors – 80 clubs 2012-2013 95 tutors – 120 clubs

Tutors are the cream of the crop of Finnish youth coaching. They range from ex Finnish national team coach to veteran and current professional footballers.

Tutors represent the cream of the crop of Finnish football. Ranging from Ex-Finnish National Team Coach to Ex-professional footballers.

Jyrki Heliskoski Valeri Popovits Pauliina Miettinen Reach of the football community

1 tutor meets 25 coaches 3-4 times per season  100 Tutors are tutoring annually over 2000 coaches  7 500 - 10 000 contacts per season These 2000 coaches are coaching 23 000 youth players

Fortum Tutor marketing communication

Marketing communication tool kit includes:  Marketing material for tutors, clubs, football families  Campaigns and advertising  Online presence  Media relations  Events MARKETING MATERIAL

For tutors: – Uniforms – Personalized profile KUVIA – Presentation templates

For clubs, football families and public: – Brochures and guide books – Branded football products (balls, water bottles etc.) – Youth tournament activities • Tent • Photographing • Competitions

WWW.FORTUMTUTOR.FI Coaching tools for coaches: – Training tips – Know your player-tool – Ask from tutor-column – Tutor blogs Tutors’ extranet – Discussion forum – Material bank: photos, training material Facebook

Tournaments across Finland • 2010 & 2011 (total 7 tournaments and over 900 tutored games) • 2012 Fortum Tutor – participating in 5-6 tournaments PROGRAM INFLUENCE ON OTHER STAKEHOLDERS

Annual Friendly game

Fortum Tutor vs. Finnish Parliament FC

Finnish President, former chairman of the Finnish FA

Local politicians and decision makers

VALUATION & EVALUATION OF THE SPONSORSHP PROGRAM

Reach / Event KIHU Brand Contacts surveys research tracking

Number of direct contacts Surveys in Monthly monitoring of sponsorship program’s (players, families, tournaments and brand awareness coaches) events Annual research of KIHU (Research Institute for Olympic Sports) Number of indirect Tutor satisfaction in Effect on reputation and contacts yearly program brand attributes (media, word of mouth) training

TIME Campaign film featuring head coach of Finnish National football team, Mixu Paatelainen

The Best UEFA Grassroots Project 2012

Innovative Grassroots Projects b) Developing Clubs: Consultants Project

Steen Jorgensen, Danish FA Head of Grassroots

Steen Jørgensen, Deputy of General Secretary / Grassroots Director, Finnish FA

Education • Business Diploma (1995-1996) • Logistic manager (1996-1998) • Master in Organisation and Management at Copenhagen Business School (2000-2004) • UEFA B-license (2003) Professionally • Grassroots manager in DBU Children & Youth (2001-2004) • Head of Children & Youth Department in DBU (2004-2012) • Head of Grassroots Department in DBU (2012-) Spare time • Grassroots coach for children and teens in 10 years • Board member in Bagsværd BK (1999-2006) • Chairman in Bagsværd BK (2006-) • Active football player in 30 years Facts Denmark: • 5,5 mi. inhabitants

Football Clubs • 1.650 football clubs • 11.000 male club leaders, 3.500 female • 25.000 male club coaches, 5.500 female • 350.000 active players (6,5 % of pop.)

Danish FA • 100 employees in DBU (headquarters) • 60 employees in 9 regional offices

Mission: To promote and develop Danish football • DBU is a strong and highly developed football organization • DBU develops, organizes and provides DBU – Tournaments and Cups – Activities – Educations – Player development programs Consultants • The clubs organizes and provides – Volunteer recruiting and organization 1.650 Clubs – Training sessions – Activities • The DBU Development Consultants are the connection between DBU and the Clubs 1.650 individual football clubs needs individual development programs Volunteers in the clubs • 50.000 volunteers are the most important Differences in the clubs resource • They are responsible for the development of each club Club A Club B • Every club is unique, and has its own Country Geography City strategy Many pitches Few pitches Facilities • Different clubs require different Few members Many members development programs Board members Members New board

for many years members Before you can begin a structured development of Board your players, you must have a club organization Uneducated Highly educated and educated people within, that allows that in a volunteers Volunteers volunteers structured way 14 Development Consultants secure individual development programs

Facts on the Development Consultants • 6 full-time and 8 part-time Development Consultants are employed in DBU • Different educational background, but all educated by DBU • 2 yearly educational seminars in DBU • In 2012 they visited 450 different clubs • It is free for a club to require help from a Development Consultant • DBU invests 750.000 Euros yearly • Long term development program Objectives for the Development Consultants Primary tasks Secondary tasks • Discover the main needs of development, • Organize Network meetings using a standard questionnaire – Chairmen • Together with the club board develop a – Women's/Girl’s Football Club Development Plan – Children’s football • Register the status and Development Plan, within a database of all Clubs in DBU – Refereeing Assist in dialogue with municipalities • Perform Organizational Development, • Strategic Development in the Clubs • Sell courses and educational programs • Perform Individual Leader Development • Inform about new activities and knowledge program in Boards • Leader Talent scouting • HR-strategy according to volunteers and • Local projects employees in the clubs

Organization of the Development Consultants

• Political responsibility – DBU Grassroots Committee • Administrative responsibility – Head of Grassroots • Daily responsibility – Head of regional offices

Head of DBU Grassroots

Head of DBU Head of DBU Head of DBU Head of DBU Head of DBU Head of DBU Jylland Sjælland Fyn Bornholm Lolland-F. Copenhagen Further development of the program Strengths Weaknesses • Individuality • Development Consultants on different • Structured club development educational levels, and closely connected to regional offices • The clubs within development programs are very satisfied • Too many tasks for Development Consultants • Increase in number of active players and volunteers • Too few clubs participate in structured club development programs • Bigger differences between highly developed grassroots clubs, and undeveloped grassroots clubs

Future model for Development Consultants in DBU Present model Development The new model secures Full-time Development Consultants Consultants • • Fewer tasks for Development Consultants • More resources to visit more clubs Coaching Refereeing • Better overview of the clubs, and what they need to Instructors Instructors develop further • More resources to implement development New model programs in more clubs, facilitated by different Development educated instructors Consultants • More focus on organizational and leadership development in the grassroots clubs Coaching Refereeing Leadership • Better coordinated use of Development Consultants Instructors Instructors Instructors Innovative Grassroots Projects c) Endorsing Grassroots Clubs: Club Accreditation Schemes

Jamie Clewer, FAW Development Programme Manager Jamie Clewer, Development Programmes Manager

• Grassroots Manager since 2011 • Previously National Disability Football Coordinator (2004 – 2009) and Regional Grassroots Manager (2009 – 2011) • MA Sports Development 2003 (UWIC) • Working towards MA Sports Leadership and Management (Cardiff Met) • UEFA B Licence holder • FAW Disability Coach Educator • Coach of Wales Learning Disability National Team • Coach of South Wales Disability Regional Squad (LD and CP) • (Former) Grassroots player!

Jay Probert, Regional Development Coordinator

• Regional Development Coordinator since 2009 • Programme lead for Club Accreditation, Fun Football, Champion League and Focus Colleges • Working towards MA Sports Leadership and Management (Cardiff Met) • UEFA B Licence holder • FAW Level 2 Coach Educator • Club Safeguarding Officer & U7 Coach 2003-2011 (Hay St Mary’s) • Retired Grassroots Player

UEFA Grassroots Charter ‘In April 2005, UEFA launched its Charter for grassroots football. The principle aim of the Charter is to develop a coordinated approach and establish benchmark standards for the development of grassroots football amongst each of the 52 member Associations’

To promote, protect and develop grassroots football in all forms Defined as football that is non professional and non elite Wales achieved membership and first star of the Charter in 2006 after outlining it’s grassroots structure and philosophy. We achieved Star 6 in January 2012

4/11/2013 ‘Welsh Way’ – Grassroots Ethos ‘Our approach to grassroots development is a system based on growing a network of community significant clubs across Wales through empowering people and investing in facilities to make activity sustainable and the club a hub of the community’

• Focus club model • Community hub • 3G facilities – investment and advocacy • Football pathway – participation and performance • Football for all

Strategy

Clubs are the driver...

4/11/2013 Strategy Alignment

Make the connections between school and club Develop stronger community clubs Recruit and train more coaches and volunteers to grow the game

4/11/2013 Welsh Football

Clubs Comp

Coach Education

4/11/2013 Geography NEWFA 1 Junior League 38 Junior Clubs NWCFA 1 FDO 7 Junior Leagues 110 Junior Clubs CWFA 4 FDOs 4 Junior Leagues 57 Junior Clubs WWFA 3 FDOs 4 Junior Leagues 134 Junior Clubs 4 FDOs GCFA SWFA 4 Junior Leagues 9 Junior Leagues 105 Junior Clubs 195 Junior Clubs 3 FDOs 4 FDOs

4/11/2013 McDonald’s/FAW Club Accreditation Programme

4/11/2013 Considerations Training Development Competition Policy Safeguarding

Player Club Development Women & Girls

Player ID Disability Player pathway LTAD

4/11/2013 Aim – To increase regular participation

Objectives are to improve: Junior and senior club structures Standards of coaching Standards of equipment, facilities and resources available Recruitment & retention Equal opportunities Identification and support of talented players School and club links Recruitment of volunteers

4/11/2013 Levels of Awards

Standard Award – minimum criteria Mandatory since September 2008

Bronze Award – basic level

Silver Award – intermediate level

Gold Standard – advance level

4/11/2013 Sponsor

Add value to our programme Support CD ROM Resource Resource Folders Workshops Vouchers

4/11/2013 Auditing Process

Clubs to upload information to online portal –September Online Audit Window – 1st October – 30th November FDO to Conduct 1st audit – 1st October FDO to Conduct 2nd audit – 1st November

4/11/2013 4/11/2013 4/11/2013 4/11/2013 Benefits to the club

Interactive CD-Rom Club Resource Standard Club Pack Guide (CD-Rom) Ongoing professional support (FDO) Discounted rate on equipment Kit & equipment voucher (Bronze £50, Silver £100, Gold £200) Priority access to funding & facilities Certification & annual re-accreditation Use of the FAW Charter Mark Logo (Letterheads, Kit Badges)

4/11/2013 Thursday, 11 April 16:15 Problem Solving in a Small Country in the Grassroots Context Ghenadie Scurtul, Moldovan FA Technical Director 16:45 Girls’ Grassroots Football: Recruitment and Participation Introduction and Moderation: Karen Espelund, UEFA Executive Committee A forum Discussion with Ingvild Stensland, Captain of the Norwegian Women’s National Team, and Representatives of the National Associations of Malta, Montenegro, Belarus and Iceland 17:45 Workshop Review and Closing Ceremony 18:00 Close of the Workshop 19:00 Departure for Dinner 19:30 Dinner hosted by UEFA Frognerseteren Restaurant

Problem Solving in a Small Country in the Grassroots Context

Ghenadie Scurtul, Technical Director FA of Moldova Ghenadie Scurtul – Technical Director FA of Moldova

Football Player: 1987-1990 – National Youth Teams 1990–1992 – FC Zimbru Chisinau, First Division of Moldovan Championship, National champion in 1992 1993–1994 – FC Tighina Bender, First Division of Moldovan Championship

Referee Career: 2000 – 2005 - Referee in 1st Division of Moldovan National Championship From 2005 – Delegate and Referee observer in the First Division of Moldovan National Championship From 2010 – UEFA Official Match Delegate

Career: 2002–2003 – Professor at National University of Physical Education (Football Department), Chisinau 2003–2006 – Head of Youth Department at the FA of Moldova, Coordinator of Moldovan National Youth Teams From 2006: Deputy Coach Education Director at the FA of Moldova, Grassroots Manager at the FA of Moldova Coordinator CCPA/OFFS Moldova (Best Grassroots Project in Europe 2010)

From 2009: Technical Director FA of Moldova, Director Federal Coach’s school From 2012 UEFA Technical Instructor From 2013 UEFA JIRA Panel Member

Republic of Moldova

is a landlocked state in Eastern Europe located between Romania to the west and Ukraine to the north, east, and south. It declared itself an independent state with the same boundaries as the preceding Moldavian Soviet Socialist Republic in 1991 as part of the dissolution of the Soviet Union. The nation is a parliamentary republic with a president as head of state and a prime minister as head of government. Moldova is a member state of the United Nations, Council of Europe, WTO, OSCE, GUAM, CIS, BSEC and other international organizations. Moldova currently aspires to join the European Union, and has implemented the first three-year Action Plan within the framework of the European Neighborhood Policy (ENP).

Area: total: 33,851 sq km land: 32,891 sq km water: 960 sq km

Population – 3 500 000 Moldavians – 75%, Ukrainians – 8,35%, Russians – 6%, Gagauz – 4,36%, Romanians – 2%, Bulgarians – 2%

Climate Moldova's proximity to the Black Sea gives it a mild and sunny climate

Industry With a production of 124,200 tons of wine, Moldova has a well established wine industry The Football Association of Moldova (Federaţia Moldovenească de Fotbal or FMF) was founded on 14 April 1990, but the country's footballing history stretches back far beyond that date. Just as Moldova was one of the 15 Soviet Socialist Republics of the USSR, so its local association had been part of the Football Federation of the USSR.

Registered Players Non-amateurs (professionals): 603 Amateurs (over 18): 10543 Youth (under 18): 5107 Women: 160 Girls (under 18): 210 Futsal: 960 Clubs & Teams Clubs: 105 Teams: 975 Referees Male: 220 Female: 10 Coaches: 505

On 12th July 2011, The UEFA Executive Committee awarded the FA Moldova six stars Grassroots Charter

Оpen Fun Football Schools Moldova- the best Grassroots project in Europe in 2010

CSCT Buiucani (Moldova ) the best Grassroots club in Europe in 2011

Main objectives Grassroots Programme

• Organization and infrastructure, • Promotion, marketing and communication, • Education and technical development, • Grassroots and youth programs, • Development of excellence – competitions and players.

Realization of program FOOTBALL CAKE Outstanding level (Seven-Star Membership)

Exceptional/Fully Comprehensive Programme Star

Superior level (Six-star Membership)

Progressive/Highly Developed Programme Star

Advanced level (Two, Three, Four or Five-Star Membership)

Promotional and Registered Social and Women’s/Girls Growth Star Participants Star Participation Star Disability Star

Basic level (One-Star Membership)

Foundation Star (philosophy, structure, player programmes, leader’s programmes)

FOOTBALL CAKE

Organization and Number of Education Facilities Promotion governance participants FOOTBALL CAKE

Organization and Number of Education Facilities Promotion governance participants Organization and governance

• Grassroots Manager • Staff • Key quantifiable objectives • Timelines • Specific action to be undertaken, with necessary resources and budgets identified • How and when action will be communicated • Monitoring and evaluation mechanisms TECHNICAL SCHEME FAM

National Teams Panel

Grassroots Technical Youth, football Panel Development panel Committee

Federal WF Coaching Panel School GRASSROOTS SCHEME FAM

Association Amateur Women’s Women’s Youth, children OFFS football football football Ambassador football (3rd division)

Association Veteran’s Regional 35 Regional Veteran’s GRASSROOTS football Associations Associations football PANEL

Disability Business Special Futsal Olympics football Beach league Football Football Tennis

General Secretary

Technical Director Competition Director Scurtul Ghenadie Soltanici Petru

Grassroots WF CE YF Sport Amateur Veteran’s Referees manager Manager Director Director Director football football (3rd division)

Federal Association OFFS WF 4 Regional 35 Regional Coaching Futsal Veteran’s Project Association assistants School Associations football

Beach Grassroots 4 Regional Soccer Instructors assistants Football Tennis

Grassroots Instructors Regional Football Associations

• In the period 2007-2010 there were created 35 Regional Football Associations • Now FA of Moldova has 35 offices and 70 official representatives around the country FOOTBALL CAKE

Organization and Number of Education Facilities Promotion governance participants Number of participants

• Specific milestones and action to be undertaken to increase the number of participants • Creation of development policy to – Teams from the age 6/7 years – Establish small-sided football as preferred activity for U-12 – Promotion of football tournaments, festivals, summer camps, weekend tournaments etc. – Use of National team players as ambassadors and role models • Player pathways – recruitment and education – Increase in the number of domestic competitions – Protect young players from overuse and injury

Increasing of Grassroots Participants (%)

120'000 109336 105'722 100'711 100'000 96'626 88'876

80'000

60'000

40'000

20'000

0 2008 2009 2010 2011 2012 Number of participants

Increasing of Grassroots Participants (%)

Season 2007-2008: 2.5% - for the country's population

Season 2008-2009 : + 0.2% (2.7%)

Season 2009-2010 : + 0.1% (2.8%)

Season 2010-2011 : + 0.14% (2.94%)

Season 2011-2012 : + 0.1% (3.04%)

Planning of youth development 2012 2016 2020 PRO UEFA 2 5 8 A UEFA 27 5 8 A Elite Youth --- 12 24 Nr of coaches GK UEFA --- 5 10 B UEFA 49 72 84 C FAM 76 110 146 Total 155 209 280 National Division 64 (8 clubs 64 (8 clubs 40 8 age categories) 8 age categories) A Division 48 (8 clubs 48 (8 clubs 96 6 age categories) 6 age categories) B Division 128 (32 clubs, 4 age 160 (32 clubs, 4 age Nr of teams --- categories) categories) C National Division 46 ------C Regional division ------90 ------

Total 272 240 240 U-18 740 +700 +730 U-17 749 +700 +730 U-16 761 +700 +730 U-15 783 +700 +730 Nr of participants U-14 720 +750 +770 U-13 733 +750 +770 U-12 640 +750 +770 U-11 654 +750 +770 Total 5780 5800 6000

Football Ambassador of Peace Project FOOTBALL CAKE

Organization and Number of Education Facilities Promotion governance participants Education

• Coaches, referees, administration - Providing regular courses for volunteers and coaches - Developing a network of communication between coaches and regional associations - Recruit and train coaches, referees and administrators - Club development. Club structures should be strong and sustainable at all levels

FAM Educational Scheme Coach Education Program in Moldova

Coach education pyramid 36

83

146

265

About 200 every year Coach License Coach Education Plan 2012-2016 Volunteers Educational Program

August - September - June July - August August September December

Extra OFFS activities Training of assistants 140 persons O Leader and Work with coach seminar parents F № 1 Work with local Instructors 70 persons authorities F Seminar Work with 10 persons sponsors S Educational Mobilization of activities in out- Leader and coach children of-school OFFS

seminar 2 000 children № 2 Distribution of

70 persons equipment 280 coaches

Schools preparation «D» certificate statistic 2006 – 2012

Instructors Period Leaders Coaches Assistants Children Girls Boys OFFS

2006 (8 OFFS) 16 96 96 5 1536 501 1035

2007 (8 OFFS) 16 96 96 8 1536 538 998

2008 (12 OFFS) 24 144 144 8 2304 864 1440

2009 (12 OFFS) 24 144 144 10 2304 848 1456

2010 (15 OFFS) 30 180 180 10 2880 1200 1680

2011 (10 OFFS) 20 120 120 10 1920 800 1120

2012 (11 OFFS) 22 132 132 10 2112 1485 627

Total 152 912 912 61 14592 6236 8356

1064 – Leaders and coachesOFFS

912 - Volunteers (assisstants) Coaches statistic

Performance factor 50%

CE Planning 2012-2020

» Total » h PR Year ss O GK «С «В» «В» « «А» «А» «А» FMF Yout Fitne Number 2012 36 83 --- 146 240 ------505 2013 --- 25 --- 25 50 ------100 Total 2013 --- 108 --- 171 290 ------605 2014 ------20 50 75 --- 15 160 Total 2014 ------20 221 365 --- 15 765 2015 20 25 --- 25 75 ------150 Total 2015 56 133 --- 246 440 ------915 2016 ------50 75 15 --- 140 Total 2016 ------296 515 15 --- 1055 2017 --- 25 --- 25 75 --- 15 140 Total 2017 --- 158 --- 321 590 --- 30 1195 2018 20 --- 20 50 75 ------165 Total 2018 76 --- 40 371 665 ------1360 2019 --- 25 --- 25 75 15 --- 150 Total 2019 --- 183 --- 396 740 30 --- 1510 2020 ------50 75 ------135 Total 2020 76 183 40 446 815 30 30 1645 Methodological materials FOOTBALL CAKE

Organization and Number of Education Facilities Promotion governance participants Facilities

• Stadium and training facilities available in grassroots football should correspond to the age, level and ambition of the players, as well as catering to the needs of referees, spectators, media and all other stakeholders - Make training and match facilities available to grassroots teams - Promote the installation of training pitches to increase the availability of facilities and therefore make them more open to grassroots players

UEFA HatTrick programme and the FA “All Together” project

• Due to the HatTrick assistance programme, it was possible the implementation of the FA project “All Together” • Start of the project: 2005 • Total built Mini-pitches : 151

Infrastructure

Mini-pitches

2005-2006 20 mini-pitches 2006-2007 10 mini-pitches 2007 -2008 11 mini-pitches 2008-2009 20 mini-pitches 2009-2010 36 mini-pitches 2010-2011 21 mini-pitches 2011-2012 33 mini-pitches

Total 151 mini-pitches 2012

Total investments from local funds around 3 020 000 Euro One mini pitch Budget

• Municipality contribution – the construction of the base, estimated at about 20 000 EUR

• National Association contribution – mini-pitch, fencing, equipment

• Sponsors contribution – financial support in construction of the base, installation works FOOTBALL CAKE

Organization and Number of Education Facilities Promotion governance participants Image – promotion of Grassroots Football

• Provide regular, unbiased information to the media to raise the profile of Grassroots football. • Collaboration with local authorities, municipalities, parents • Collaboration with Governmental structures (Ministry of education, Ministry of sport, Ministry of Interior, Ministry of health) • Collaboration with NGO and foreigner diplomatic missions. • Sponsors, parents etc.

Partners of Grassroots programs FAM Collaboration

FA of Moldova Collaboration Main objectives Grassroots Programme

• Organization and infrastructure, • Promotion, marketing and communication, • Education and technical development, • Grassroots and youth programs, • Development of excellence – competitions and players.

Welcome to Moldova!!!

Girls’ Grassroots Football: Recruitment and Participation

Ghenadie Scurtul, Technical Director FA of Moldova Karen Espelund, UEFA Executive Committee Member

Current UEFA roles • Executive Committee (member) • Women’s Football Committee (chairwoman)

Playing Career • 300 matches with Trondheims-Ørn club • 2 caps for the Norwegian National Women’s Team

Administrative Career • Club board member from the age of 17 • From 1985 member of NFF Women’s Committee • Regional federations’ board member since 1986. • In 1988, NFF Executive Committee, • From 1996 to 1999 NFF Vice-president • From 1999 to 2009 NFF General Secretary • From 1990 UEFA Women’s Football Committee Member • From 2000 to 2007, from 2011 UEFA Women’s Football Committee Chairwoman • From 2012 Full UEFA Executive Committee Member Girls’ Grassroots Football: Recruitment and participation UEFAs vision…

“Opportunities should be provided to all girls who want to play football within their neighbourhood or village, regardless of skill or talent, offering them a safe environment in which to play to their own aspirations.” Women’s Football Development Programme 2011-2016

€24 million

53 national associations

5 years

 € 50’000 pilot phase, per NA(2011)

 €100’000 per year, per NA (2012-16) WFDP 2012-13 (€100’000 per NA)

42 NAs have sent in their applications so far (31 paid)

5% 2% 2% Project Types

Grassroots 22% Elite/Youth Coaching Promotion 69% Goalkeeper NAs helping other NAs…

«WFD experts» from GER, SWE, SCO, ENG, NOR, have provided individual support to:

- Armenia - Albania - Bulgaria - Cyprus - Croatia - Estonia - Latvia - Luxemburg - Moldova - Montenegro - Portugal - Slovenia - Russia - Ukraine - Wales

- …

WHY IS FOOTBALL SO IMPORTANT? • Positive activity for thousands of boys and girls • Safe social environment • Involves the whole family • Open to everyone • Not expensive • Involves the whole neighbourhood and local community • Gives identity • Makes fun – and is healthy! • ALSO FOR GIRLS..  Why is maximum participation important?

• We make more individuals happy by letting them play football • We participate in building more positive communities; child – school – home • We bring families together • Grassroots gives football positive political recognition • Politicians appreciate the social function of football • Football really brings races, sexes, unorganized people together • We establish life long friendship among people Why is maximum participation important?

• Many players - opens for more players to become skilled • Many players gives us more coaches, referees and volunteers • Many active players gives us loyal attendance at professional matches – and more and more women • Players and parents watch football on TV • Sponsors are increasingly interested commercially in grassroots This is what we have experienced

• Invite girls through schools from 6-8 years on – involve clubs • Play with other girls – same age categories • Only the best ones wants to play with the boys esp. from 10 years of age • Football schools/ week-end activities is a good start. But bridge to clubs are needed – regular activity! • Encourage clubs who traditionally only activates boys to invite girls to football schools – parents will come with them • The potential is huge!

Other experiences:

• Ingvild Stensland – Norwegian National team captain • 120 international A-matches • Lyngdal IL • Now: Stabæk More experiences:

ICELAND BELARUS

MALTA

MONTENEGRO Football has a great future – think of all the girls and women who want to participate and play a role! Ingvild Stensland Vignir Thormodsson Maria Mifsud Zoran Mijovic Ihar Tsapliuk Norway Iceland Malta Montenegro Belarus 10TH UEFA GRASSROOTS WORKSHOP

The Review Nurturing Grassroots Football Nurturing Grassroots Football

Nurturing…

Information flow

Direct contact & dialogue

Exchange ideas

Re-energise grassroots thinking

Learn from each other

New Inspiration Nurturing Grassroots Football…

Nurturing…

Grassroots news & trends, latest developments

The Charter (re-order and rationalise)

Best practice

Promotional ideas

…together PRESENTATIONS All presentations can be downloaded from the following FTP Server:

• https://ftp.uefa.com • Username: Workshop Grassroots • Password: OSLO2013

A selection of the best pictures will also be available. UEFA GRASSROOTS PANEL MEETING THANKS TO THE PRESENTERS

• Yngve Hallén • Yevgeniy Stolitenko

• Per Ravn Omdal • Patrick Gasser

• Gianni Rivera • Maria Wilson

• Orit Raz • Sabina Huseynova

• Peter Landström • Yusif Valiyev

• Willi Hink • Luca Balduzzi

• Liam McGroarty

THANKS TO THE PRESENTERS • Stefano D’Ottavio • Massimo Tell • Fernando Hierro • Franck Castillo • Martin Roberts • Timo Huttunen • Steen Jorgensen • Jamie Clewer • Ghenadie Scurtul • Vignir Thormodsson • Maria Mifsud • Zoran Mijovic • Ihar Tsapliuk

THANKS TO THE NORWEGIAN PRESENTERS • Karen Espelund • Alf Hansen • Stig Inge Bjørnebye • Bo Gustavson • Frode Grodås • Tor Ahlgren • Frode Grodås • Jørn Ove Lunder • Tresor Egholm • Kristoffer Smith-Meyer • Bodo Menze • Tarje N. Jacobsen • Terje Myrseth • Hallvar Thoresen • Ingvild Stensland

THANKS TO SKEDSMO FK, FK LYN & HEMING

THANKS TO THE NORWEGIAN FA

Alf, Stig Inge, Synne, Frode, André, Jan Henrik, Anders, Helge, Arne Kristian, Atle, Mona, Oyvind, Vegard, Andreas, Hallvar, Bo Folke THANKS TO THE TECHNICIANS THANKS TO THE INTERPRETERS THANKS TO ADIDAS THANKS TO THE UEFA STAFF

Sébastien, David, Stéphanie, Matthieu, Monica, Gregori, Graham, Remy, Ype, Cyril, Paul

THANK YOU AND GOODBYE

9TH UEFA GRASSROOTS WORKSHOP 10th UEFA Grassroots Workshop

8-12 APRIL 2013 OSLO, NORWAY 10th UEFA Grassroots Workshop

8-12 APRIL 2013 OSLO, NORWAY