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2 3 BRAZIL & SWEDEN | GERMAN AMBASSADOR | SIGVARD & MARIANNE BERNADOTTE PERSONAL RAPID TRANSIT | GOTHENBURG | SLU | GOURMET | THE GUIDE Dear Readers, swedish AUTUMN 2010 bulletinYOUR INSIDER’S GUIDE TO SWEDEN, STOCKHOLM & GOTHENBURG SEK 50 In the afterglow of Crown Princess Victoria’s wedding to Daniel Westling, we feature a story about the 40,000 flowers from Colombia that graced the Swedish royal wedding. Or how Countess Marianne Bernadotte af Wisborg was able to have a famous carpet of iconic status stolen in 1995 rewoven in time for the Royal Wedding of Crown Princess Victoria.

The South is always beckoning the enterprising Swedes, either for commerce and profit or for pleasure. This issue features Sweden’s growing partnership with Brazil in the field of ethanol

5 fuel technology. Many Swedes are going to Brazil on vacation and buying property along the northeast coast to enjoy the balmy weather and take advantage of liberal ownership regulations. AUTUMN I 2010

PUBLISHED BY The provinces of Västernorrland and Jämtland are attracting attention internationally for their SWEDISH BULLETIN HB success in developing the environmental technology sector. Swedish companies are racing ahead in their quest for green technologies. In Uppsala, Sweden, a unique and revolutionary public RESPONSIBLE PUBLISHER AND CHIEF EDITOR transportation system known as Personal Rapid Transit (PRT), has been developed by Vectus. TERESA IVARS

LANGUAGE EDITOR Researchers at the Swedish University of Agricultural Sciences are at the cutting edge in several FANGORN EDITORS fields and head major EU-financed projects in pursuit of sustainable biological production.

COVER RICHARD JUHLIN CHAMPAGNE CLUB Swedes are justly proud of the ultra-modern port of Gothenburg, the largest in Scandinavia, PHOTO TAKEN BY BRUNO EHRS handling one-quarter of Sweden’s foreign trade. But there is more to the vibrant city than LAYOUT shipping and quays. For one, this autumn the Gothenburg Museum of Art presents an exhibition LLOYD AXTEN which includes 60 works of Ivarson, painted from 1924 to 1939. JAMES VARDY WWW.VISUALHERO.CO.UK On the diplomatic front, SB interviewed H.E. Antonino Lisboa Mena Gonçalves of Brazil, who CONTRIBUTORS TO THIS ISSUE LAUREN DYER AMAZEEN shares his experiences with you and Dr Joachim Rücker, Germany’s ambassador to Sweden, who BJÖRNSTIERNE ANTONSON raises the interesting question of the “emotional asymmetry” between Sweden and his country. DAVID BARTAL ELIZABETH DACEY-FONDELIUS CHRISTINE DEMSTEADER Readers are encouraged to visit the new Museum of Photography, Fotografiska Museet, which ÖSTEN EKENGREN features works by some of world renowned photographers. CHRISTIAN VON ESSEN PER HOLMLUND EVA JONASSON The observations of our expat writers on life in Sweden often reveal something of interest to JOY HUI LIN CHRISTINA LINDEROTH-OLSON readers. Jann Mitchell, one of our regulars, thinks that Swedes are quite superstitious, despite MARIA LUNDQVIST their scientific bent of mind. You go to a birthday party or some other happy event, and when JANN MITCHELL ERIC PAGLIA the cake is cut and served, the hostess is careful not to let the slice tip over, otherwise the cake- PATRICIA BRENNAN RICKNELL eater will never marry. Elizabeth Dacey Fondelius in her contribution wonders why Swedes MOIRA SULLIVAN don’t like to disclose their voting preferences. FREDRIK WICKLUND GERMAN EMBASSY IN STOCKHOLM Off the beaten track, Joy Hui Lin takes readers to a hunt she attended, albeit as a transporter ADVERTISING GLOBE INVEST MEDIA rather than a shooter. At first she first had misgivings about going, until she was persuaded that +46 (0) 18 - 418 60 25 unless culled, certain herbivores were likely to starve [email protected] www.globeinvest.se after denuding their habitat of all edible plants.

ADMINISTRATION AND SUBSCRIPTIONS As always, Swedish Bulletin caters to your interests and LARS EKHOLM tastes, ranging from the sciences, fine dining places, +46 (0) 8 - 446 13 13 OR +46 (0) 70 - 235 13 13 sport, leading business houses, to museums and the cinema. The autumn 2010 edition of Swedish Bulletin, PRINTERS like others, features interesting articles on life in Tomorrow is a greater day. PRINT STUDIO OÜ TALLINN, ESTONIA Sweden, as well as events in the weeks to come. The Göteborg region is not quite like any other region. To us, the future is far more SWEDISH BULLETIN RÅDMANSGATAN 18 I wish you all a happy autumn season. interesting than the present. Together with a rapidly growing number of companies, 114 25 STOCKHOLM +46 (0) 8 - 446 13 13 Business Region Göteborg combines people, environment and successful business. FAX: +46 (0) 8 - 570 274 36 [email protected] The way to the future is through sustainable growth. Thousands of companies know www.swedishbulletin.se

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10 Ambassador Antonino Lisboa Mena 26 SEB provides global guidance for the 42 Events Guide: What’s on in Stockholm, 64 Meat is King at Djuret Gonçalves wealthy Gothenburg, Malmo Rustic, inviting Djuret offers hearty, satisfying, impeccably Representing Brazil, the land of opportunity, in Sweden. Entrepreneurs, expatriates and athletes on the move all share the prepared meals. same problem: international tax laws and banking regulations can 46 New life science hub to be developed 12 Brazil – A bio-energy super power be difficult to track and understand. SEB helps them. in Stockholm 66 The Hunt Sweden and Brazil are developing a sustainable relationship One of the world’s largest life science projects is currently Hunters regard hunting not only as a sport, but a necessity based on ethical and environmental values. 28 Sustainable Business Captured on Film taking place in Stockholm. to maintain a balance of nature. Swedish production company Cre8it (read: create-it) is 16 The Brazilian “No” passionate about communicating through visual means. 48 Port of Gothenburg – Best logistic 68 Flowers from Colombia grace the Swedes can’t figure out why Brazilians avoid saying “No”. location in Sweden Swedish Royal Wedding 30 Autoliv – global market leader in Sweden’s largest sea port is also a vibrant cultural hub. Colombians are delighted their beautiful flowers graced 18 Interview with Ambassador Joachin automotive safety Crown Princess Victoria’s wedding. Rücker of Germany Night Vision and Pedestrian Protection are two interesting 50 A Photographic Meeting Place in Correcting the asymmetry of German-Swedish relations. innovations, but seatbelts and airbag systems remain the Stockholm 70 Swedish sun-worshippers find refuge Swedish company’s bestsellers. The new Museum of Photography plans to build on its in Brazil 20 Count Sigvard and Countess Marianne success. A new Scandinavian real estate business has emerged in Bernadotte af Wisborg 34 Brazil and Sweden fuelling ethanol Brazil that targets Scandinavians who just can’t get enough This creative, compassionate couple attract attention as market development in Africa 52 Ivan Ivarson – Life and Colours of the Brazilian culture and sun. Swedes observe the 200th anniversary of the Bernadotte Biofuels like ethanol are gaining increased attention owing The Gothenburg Colourists are much loved in Sweden. dynasty. to economic and environmental concerns. This autumn, Ivan Ivarson is presented in a major 74 Swedish Cinema Sound of Noise, which breaks new ground, is directed by 22 Personal Rapid Transit (PRT) could 36 SLU – Swedish University of 54 A fine diamond from Diamantina Ola Simonsson and Johannes Stjärne Nilsson. revolutionize 21st century transport Agricultural Sciences Brazilian artist Verônica Alkmim França , based in In Uppsala, Sweden, Vectus develops a unique, revolutionary Researchers at SLU are at the cutting edge in several fields Stockholm, is usually involved in about six different projects 76 Scientific Sweden’s supersitions public transportation system. and head major EU-financed projects. at the same time. Swedes may be a rational, scientific people but they cherish their superstitions. 24 System solutions: Greatest strength of 38 Lighthouse Maritime Competence Centre 60 German Wines - Leading the Field Swedish environmental technology The mission of this institution is to serve as an Again Worldwide 78 Don’t ask, don’t tell Swedish companies take the lead in developing new interdisciplinary centre for research, innovation and Germany’s northerly location makes German wines Swedish Diary explores Swedes’ secretive behaviour on voting. technologies to tackle environmental problems. education within the maritime sector. distinctive, with their renowned lightness and fruity aroma.

8 9 wice has his president, H.E. Luiz Inácio Lula da people live there – not just birds and fish and animals – and these

IN FOCUS Silva, visited Stockholm during his ambassadorship: people need jobs and economic activity.” The key, in his mind, Ta state visit in 2007 and for the Brazil-European for managing the Amazon is to balance the need for preservation Union Summit in 2009. Ambassador Gonçalves even had the with improving living standards for its human inhabitants. opportunity to accompany King Carl Gustaf and Queen Silvia on their recent official visit to Brazil. “I have been privileged Ethanol has proven to be an important area of mutual interest in my mission in Sweden,” says Brazilian Ambassador Antonino between Sweden and Brazil. The two countries are working Lisboa Mena Gonçalves. together to develop biofuel production in third countries, such as Tanzania, and the Brazilian mining company Vale and Although politically significant, this flurry of diplomatic activity Scania have recently agreed to co-operate on developing pales in comparison to the explosive growth in economic ethanol engines for large vehicles. Most importantly, a major relations between Brazil and Sweden in recent years that have accomplishment of President Lula’s state visit was the signing seen trade flow more than double between 2003 and 2008. The of an agreement on biofuels. Sweden has since become the foundation of bilateral trade and investment comprises over 200 largest European importer of Brazilian ethanol. When it comes Swedish companies that are established in Brazil, some going to dining out in Stockholm, Ambassador Gonçalves remarks back almost a century. According to Ambassador Gonçalves, that “You can have amazing gastronomic experiences in “The companies are not only making profits, they are a very Stockholm, especially with the young and talented chefs that relevant factor in our economic development, generating over have managed to mix Swedish cuisine with other influences.” 50,000 jobs and contributing to Brazil’s national progress.” The Some of his favourites include Lux, Lejontornet and Zinc. ambassador mentions that Brazil is the leading global producer Ambassador Gonçalves also enjoys cooking, using herbs and of both Volvo and Scania trucks. tomatoes he has grown himself. Tending a garden in Sweden,

“The Swedish companies are not only making profits, they are a very relevant factor in our economic development, generating over 50,000 jobs.”

Of course steering wheels and catalytic converters are not the he concedes, requires far more planning than in Brazil, where only things moving back and forth between Brazil and Sweden. weather and seasons are not much of an issue. A number of Swedish executives working in Brazil have established families there, and in many cases brought spouses The notion of planning highlights some amusing differences and children back to Sweden, who now form an important between the Swedish and Brazilian mentality. “One of the part of the Brazilian community in Sweden. things that was interesting to learn when I arrived is that appointments must be made at least a month in advance,” The best known Swede of Brazilian heritage is of course Queen recalls the ambassador. “This has nothing to do with the Silvia, daughter of a Brazilian mother and who spent much of Brazilian mind. In fact, one of the problems in my work here her childhood there. Her charitable organization, the World is sometimes convincing Brazilians, especially government Childhood Foundation, is very active in Brazil, where in 2008 officials or performers and musicians, is that you simply she gave a speech, in her fluent Portuguese, at an international cannot come to Sweden on short notice. Don’t ask me to have conference on protecting children from sexual abuse. This past appointments for you tomorrow or next week. Next week Ambassador Antonino March the royal couple paid their first official visit to Brazil does not exist in Sweden.” since 1984, during which they visited indigenous communities in the Amazon rainforest. However when one looks ahead the coming weeks, months and years ahead look bright for Brazil. Beyond the spectacular Lisboa Mena Gonçalves The rate of deforestation in the Amazon has dropped dramatically economic growth, Ambassador Gonçalves takes great in the past few years, which Ambassador Gonçalves attributes satisfaction in the social development his country has enjoyed to improved monitoring by authorities and an increased of late. Half of Brazil, he says, is now solidly middle class. “This Representing Brazil, the land of opportunity, in Sweden conservation consciousness in Brazil. He does emphasize, part of the population has become real consumers. I am more however, that managing the Amazon, larger in size than all of proud of this than any published economic figures,” he says. TEXT: ERIC PAGLIA PHOTO: ERIC PAGLIA Western Europe, is much more complex than often thought. Uplifting the other half of Brazil’s inhabitants to similar levels “Sometimes people think of the Amazon as a very big national of development remains a major challenge, but one that he park, or a very big zoo,” says the ambassador. “But 30 million faces with optimism.

10 11 THERE’S MORE TO LIFE THAN A VOLVO. THERE’S GRIPPING IN FOCUS Brazil THE WHEEL, PUTTING PROTOCOL ASIDE AND FINDING ~ AMAZING REWARDS ALONG THE WAY. THAT’S WHY A bio-energy super power YOU DRIVE ONE.

With the largest sugarcane crop in the world, Brazil has become known as a bio-energy superpower. Thanks to an early commitment to eco-friendly fuels, Sweden is developing a sustainable relationship with Brazil based Professor Semida Silveira on ethical and environmental values.

TEXT: Maria Lundqvist PHOTO: courtesy KTH

When you hail a taxi at Stockholm “When the oil crisis struck in 1973 many “These demands put a lot of pressure Arlanda Airport, chances are 75 percent countries were paralyzed. But Brazil on Brazil, but I think it’s good for the that it is run on environmentally friendly handled the crisis by looking at alternatives. development of the industry and the country ethanol. The airport gives ethanol driven With a sugarcane industry dating back to as a whole.” says Professor Silveira. cars priority in the taxi line. colonial days and experiences of ethanol production from the First and Second World “It has been 40 years since the oil crisis, “When I moved from Brazil to Sweden War, the solution was right there,” says but it is only in the last decade that the 25 years ago, ethanol fuel was something Professor Silveira. ethanol fuel has had international success. new. I remember that people used to laugh Before, money was spent on research while when I told them that cars in Brazil were By offering incentives to increase commercialisation was forgotten. Today, run on ethanol made from sugarcane. Today, the production of sugarcane-based commercialisation is a priority and the public Sweden is the biggest importer of Brazilian ethanol for use as a gasoline additive, awareness of bio friendly alternatives for ethanol in Europe,” reveals Brazilian born the Brazilian government managed the car has increased significantly,” states Semida Silveira, professor in energy and to reduce oil imports and create a Professor Silveira. climate studies at the Royal Institute of domestic market for renewable-energy. Technology (KTH) in Stockholm. Today, the Swedish government has “In the mid-1980’s, 90 percent of all cars partnered up with Brazil in an attempt Despite the initial scepticism, Sweden in Brazil were ethanol-driven. Today all to further enhance research and would become one of the first the gasoline sold in Brazil is mixed with development of ethanol fuel production. countries in the world to commit to ethanol,” states professor Silveira. The project at Stockholm Arlanda ethanol by implying tax reduction Airport to favour ethanol-driven taxis on qualified vehicles and, in some The goal set up by the European Union has become a success. Thanks to a places, even offering eco-friendly is to achieve 20 percent renewable energy well-established exchange of Brazilian vehicles free parking. Today, the by 2020. European policies also state that know-how, advanced research and demand for biodynamic fuels is global. the import of bio fuels is only allowed if Swedish devotion, the two countries on Environmental concerns are the main it leads to an overall decrease of emissions opposite sides of the world might with reason, but also the realization that oil is a with 60 percent compared to gasoline. joint forces be well on the way to make TEST DRIVE THE NAUGHTY ALL-NEW VOLVO S60 NOW. perishable energy source. Brazil’s leading ethanol an eco-friendly alternative fuel position in the field is the result of the Imported Brazilian ethanol also has to live for the future. ability to turn adversity into possibility. up to given European ethical standards. VOLVO CARS DIPLOMAT SALES. privileged to serve you. Special diplomat savings and beneﬁ ts on diplomat.volvocars.com 12 13 14 15 Interpretation Interpretation Language training LanguageBeingImprove able toBeing speak your able yourlanguage to native speak skills tongue your – nativeengage trainingwhen tongue doing a professional businesswhen doing language business coach The Brazilian can make all the difference between success and failure. canImprove make your all the language difference skills between– engage asuccess professional and failure. language coach Tailored to suit your needs Many different languages

CULTURAL INSIGHTS CULTURAL InterpretationTailoredSemantix to suit Interpretationyour provides needs language Manytrain- differentThe languages for which we pro- “No” SimultaneousSemantixing provides in business interpretationSimultaneous language communication train and interpretation- The languagesSemantix andvide for has training which 40Semantix yearswe include pro of- hasexperi English, 40- years French, of experi - consecutiveing in business– individually interpretation communicationconsecutive or in groupsfor interpretation – videin all training ence for inSpanish, include interpreting, English, German,ence translating,French,in interpreting, Italian, Swedish, translating, TEXT: FREDRIK WICKLUND proofing, writing and training and conferences,– individuallylanguages, orbusiness conferences,in groupsat all meetings, levels – in allbusiness and withinSpanish, meetings, proofing, German,Portuguese, Italian,writing Swedish, Russian,and training Mandarin and languages, at all levels and within Portuguese, Russian, Mandarinis one of Europe’s leading sup- Europeanvarious Works specialistEuropean Council areas. meetings,Works We Council focus ismeetings, oneChinese of Europe’s and leading Arabic. supWe- also provide various specialist areas. We focus Chinese and Arabic. Wepliers also provideof qualified language and shareholders’on work-related meetings,shareholders’ tasks,delegations, meetings,such as delegations,pliers trainingof qualified in many language African and and Asian on work-related studytasks, suchvisits, as fact-finding training communicationmissions, in many Africancommunication services.and Asian services. study visits,meetings, fact-finding presentations missions, or nego- languages, such as Swahili, Khmer marketingmeetings, presentations surveysmarketing and ormore. nego surveys- andlanguages, more. such as Swahili, Khmer ciations.ciations. and Hindi. and Hindi.

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Swedish woman who had lived in Rio for over attending the intervention until the last minute. The 12 years once said: “I really love the warmth of intercultural term used for the Brazilians would be indirect ABrazilians! However, I don’t understand why my communication style. Brazilian friends make plans with me and then cancel at the last minute, or why they don’t show up for my get-togethers.” The same tendencies are explicit in work situations, where the main complaint among Swedish executives is that A common reaction among Swedes to the incident above is Brazilian co-workers tend not to keep deadlines and instead to question why Brazilians don’t say they cannot come. How come up with last-minute explanations such as “I have not can friendship be viewed so differently? From a Swedish really understood the task” or “I don’t agree with it”. On point of view, being an individualistic people, trust is based the other hand, Brazilians cannot understand the Swedish on transparency and a direct communication style. Compared obsession to be on time since it is more important to be to Brazilians, Swedes are inclined to say what they mean and flexible, gentle and tolerant towards unforeseen troubles. For mean what they say. If you make plans with someone, you Brazilians, the difficulty among Swedes to be flexible would will turn down all other offers that arise later, because you confirm the stereotype that they are rigid and unreasonable. have already made plans. Therefore you will make sure to have done everything else you need to do that day in order to So what should a Swedish manager do to make sure deadlines be available. So why agree to plans if there is a possibility that are kept? Although there is no magic solution, it is important you won’t make it? to remember that collectivistic cultures are often hierarchical, which implies that a good boss is someone who takes care of Well, in collectivist cultures such as the Brazilian, a ‘no’ employees in return for loyalty. This care-taking aspect means is almost equivalent to cursing. Saying that you are not that a manager should regularly check up on the employees’ Interpretation: +46 (0)770-45 74 00 (24-hour service) available is too direct for Brazilians who are raised to value work and also be engaged in private matters in order to gain Translation and training: +46 (0)774-40 05 50 the preservation of social relations. Because of their direct the required respect to get the job done. In other words, [email protected] | www.semantix.se approach, Swedes may be looked upon as being insensitive for Swedish professionals to succeed and lead in a typical Interpretation:SWEDEN STOCKHOLMInterpretation: +46 GOTHENBURG (0)770-45 MALMÖ +46 74 NORRKÖPING 00(0)770-45 (24-hour UPPSALA 74 service) 00UMEÅ (24-hour service) and even offensive at times. If Brazilians postpone giving an Brazilian working environment, they must understand and FINLANDInterpretation: HELSINKI OULU NORWAY +46 OSLO (0)770-45 TRONDHEIM 74 STAVANGER 00 (24-hour HAMAR service) answer, they are probably doing the best to avoid a direct deal with the fragile borderline between the private and Translation andTranslation training: +46 and (0)774-40 training: +46 05 50(0)774-40 05 50 ‘no’, and it might even mean they have tried and considered professional work relationships. [email protected]@semantix.se and | www.semantix.se training: +46 | www.semantix.se (0)774-40 05 50 [email protected] | www.semantix.se SWEDEN STOCKHOLMSWEDEN GOTHENBURG STOCKHOLM MALMÖ GOTHENBURG NORRKÖPING MALMÖ UPPSALA NORRKÖPING UMEÅ UPPSALA UMEÅ 16 FINLANDSWEDEN HELSINKI STOCKHOLMFINLAND OULU NORWAY HELSINKI GOTHENBURG OSLO OULU TRONDHEIM NORWAY MALMÖ OSLOSTAVANGER NORRKÖPING TRONDHEIM HAMAR UPPSALA STAVANGER UMEÅ HAMAR 17 FINLAND HELSINKI OULU NORWAY OSLO TRONDHEIM STAVANGER HAMAR What are your main priorities now, Is there a similarity in business Why do you think Berlin has turned

INTERVIEW almost two years into the job? culture as well? into such a vibrant and liberal place? I would say public diplomacy, economic I would say so. People stand by their word, Berlin has a deep and controversial history, issues, and culture. and they show up on time, but that is not and I really think that the people of Berlin exclusive, of course. are dealing with that in an honest and open Symbolic reunification way. Berlin doesn’t try to hide anything, Now, twenty years after the German The recent royal wedding here rather it tries to integrate its different features reunification, Dr Rücker says, it’s a in Sweden attracted hundreds of into something that can have a positive good time to look back. German journalists, far more than impact for today and tomorrow. It is an Well, Germany is doing quite well right any other country. Why do you important city for the arts and music, for now. Economic growth is coming back; think the Swedish royal family is so culture in general. Thousands of immigrants the East is catching up with the West interesting? have contributed to the diverse and liberal and inflation is in check. Unemployment I was actually in church during the wedding, atmosphere which makes Berlin so unique. numbers are still high – more than seven per but not at the party. I am not surprised by cent – but they kept relatively stable even the interest, Germans love “Kungahuset”. How do you look upon the during the recent crisis. I would say we have Especially the “yellow press”. reunification today? a quite similar economic profile as Sweden, I think of the enormous significance the with a strong industrial, export-driven core. But why? reunification had. First Berlin was united; There is the same culture of not least budget Well first of all, Germans love the Swedes then Germany, then Europe – there is a stability in our countries; and in Brussels, in general. Their perception of Sweden is great deal of symbolism here. In Stockholm, we are definitely on the same page. German that it’s a more or less ideal country to live we will of course also be celebrating this export industry is good when it comes to in. The nature, the political system, the historic event with our Swedish friends and cars, machinery, high-tech equipment and monarchy – it’s all related for the Germans, partners on October, 3rd. agricultural products like wine. When it and some journalist coined the phrase comes to trade and investment, Sweden and “The Bullerby Syndrome” to describe Do you have an action plan for the Germany are very closely tied together, which the phenomenon. Astrid Lindgren is very rest of your stay here? is very important. Also historically of course, popular in Germany, so Germans grow up By travelling around in Sweden I would but that is another subject. reading these children’s stories and naturally like to further improve the German-Swedish The reunification was symbolic for Europe the image sticks, true or not. And of course, relations with a focus on economic issues. I there is Queen Silvia. All in all, I think the have already visited many enterprises. Swedes have a far more sober relation to the Twenty years after the German reunification, Swedish-German relations are better than ever. Germans, so there is definitely an “emotional But they can always be improved, says Dr Joachim Rücker, Germany’s ambassador to Sweden. asymmetry”. Maybe we can work on that.. He is doing his best to fight the “emotional asymmetry” between the two countries.

TEXT: Christian von Essen PHOTOS: Christian von Essen

It seems Joachim Rücker got his first On the wall next to the stairway in the service in Israel, a long political career deep lesson in Swedish culture just majestic, natural-romantic style building, in Germany (mayor for a decade) by moving here. We are enjoying an hangs a Carl Larsson-painting. Joachim and working as the UN special afternoon summer breeze on the Rücker knows that story too, of course. representative in Kosovo after the terrace of legendary Villa Ekarne at I can’t help but wonder where his Balkan wars, heading the interim Djurgården in Stockholm. The house is knowledge comes from. administration until Kosovo became also known as Laurinska Villan, and Dr I just started taking Swedish lessons and dove independent. Rücker tells the story of the previous into the history, language and culture the second owners, from the Laurin family, to late I got here, he says. Learning about new cultures How different are the roles as Stikkan Andersson with his epic ABBA- is one of the great advantages of this job. politician and diplomat? parties in the seventies, up till the There are similarities of course – great entrepreneurial couple Salvatore Long political career representation and social events for instance. Grimaldi and his wife Eva Swartz, who At the same time he is fast to admit But as a politician, you have your own still own it. On the other side of the that he has been in places far more agenda to follow. As a diplomat, I have the wooden fence the German Ambassador challenging than Sweden during his German government’s agenda. But there is has sheep and goats, it seems. Skansen is long career. From exchange studies also a lot of freedom. literally a stones throw away. in the US in the sixties, to civil

18 19 endeavours: The Sigvard & Marianne Bernadotte Research

FEATURE Foundation for Children’s Eye Care, The Marianne Bernadotte Sigvard & Marianne Bernadotte Scholarship Fund for Prominent Dyslexia Research and Education and The Marianne & Sigvard Bernadotte Arts Fund. As part of the 200-year celebration of the Bernadotte royal family, significant attention has been paid to one of the family’s most creative members – born Prince Sigvard, Duke of Uppland and known as “The She created the Marianne and Sigvard Bernadotte Arts Fund in 1982 to mark Sigvard’s seventy-fifth birthday. The foundation Design Prince of Sweden,” Sigvard Bernadotte’s artistry and groundbreaking design had a great influence has awarded grants to over 150 artists since its founding. In 2009, on the occasion of Marianne Bernadotte’s 85th birthday, on the signature style of what we call Swedish design today. Furthermore, his third wife, Marianne a special celebration of the Arts took place at Stockholm City Bernadotte, to whom he was married for forty years, nudged him towards philanthropy and the couple Hall (Stadshuset) on June 18. Crown Princess Victoria presented five grants, each in the amount of SEK 50,000 – SEK 250,000 set up foundations both to support worthy artists in Sweden and children’s eyecare research. was awarded in total.

TEXT: Lauren Dyer Amazeen Marianne Bernadotte’s interest in medicine began almost 30 years ago when she became involved with the development of an advanced wheel chair, the Permobile, made for the seriously handicapped. Founded in 1990, the Sigvard & Marianne Bernadotte Research Foundation for Children’s Eye Care supports pediatric ophthalmology research in Sweden, and a centre for research and advanced eye care for children at Karolinska Institute in Stockholm. The international arm of the philanthropy – The Bernadotte Foundation For Children’s Eyecare, Inc. – was incorporated in New York in 1993.

Marianne and Sigvard Bernadotte, 1967 design studio 1:2:3, Stockholm This past summer marked another noteworthy episode in the story of Sigvard and Marianne Bernadotte. Sigvard had designed a carpet in 1954, which his father King Gustav VI Adolf gave as a gift to be placed between the two Royal Pews at beautiful and she agreed to serve as an advisor for the specific colours rince Sigvard was born on June 7, 1907, the second child been described as “functionality with a human element.” It Storkyrkan in Gamla Stan. In 1995 men who were disguised and methods used. (As it turns out, she and some others are of Crown Prince Gustav Adolf (who later became King was simple and refined, what we consider the signature style of as carpet cleaners stole it. Marianne Bernadotte had a strong producing a book about those special weaving practices from PGustav VI Adolf), and English-born Princess Margaret Swedish design today. They made items like radios for Bang & desire to have the carpet reconstructed, especially in time for Kristianstad, no longer in existence.) It took three to four of Connaught who was the granddaughter of Queen Victoria Olufsen, kitchenwares for Husqvarna, flatware for Scandinavian the Royal Wedding of Crown Princess Victoria. It would not months with three weavers working full time to complete the of England. In fact, he was the longest living descendant of airline SAS, and bowls for Rosti. During the 1960s and 70s be an easy task, as the small company who produced Sigvard’s reconstruction in time for the wedding. On the back of the Queen Victoria when he died at 94 in 2002. Prince Sigvard he was commissioned to design very hip eyeglasses for the carpets in the 1950’s no longer existed. Marianne engaged the carpet the following words are stitched: Given to Storkyrkan distinguished himself as the first Bernadotte to receive a college famous Swedish company Skaga (Scandinavian Eyewear), support of Angelica Persson, the VD of Märta Måås-Fjetterström from Swedes in America at initiative of Marianne Bernadotte degree – he earned academic degrees in art history, English and which they have recently re-introduced. He co-founded the AB – the company that produces exquisite hand made carpets on occasion of Crown Princess Victoria’s wedding, June 19th political science at Uppsala University. He was, like his mother, Society of Swedish Industrial Designers. His silversmith work and woven textiles by 13 art weavers. They were able to make 2010. Karl & Louise Andrén, David & Ide Dangoor, Charles and artistically gifted and in 1930 began attending art school in is represented in the permanent collection at New York’s the reconstruction from old collages provided by Marianne, Monika Heimbold, Lena Biork Kaplan, Lyndon & Kay Olson, Stockholm, and early on became influenced by functionalism, Metropolitan Museum of Art. but it was difficult to define the exact colours since the only Barbro Osher, Steve & Karin Trygg, MMF AB. Funkis, a radical approach to design at the time. Prince Sigvard resources were old faded family photos. Fortunately, they found became an internationally renowned industrial designer, Count Sigvard and Marianne Bernadotte af Wisborg were an old article about one of the original three weavers who The Design Prince of Sweden’s carpet lay gracefully for the focusing on everyday products like glasses, kettles, tableware and married in 1961. (He had been given the title of Count worked on Sigvard’s carpets. They contacted her in Kristianstad Royal Wedding. office equipment. Plastic was one of the new materials he used in 1951.) Countess Marianne Bernadotte af Wisborg, née and developed. He designed corporate logos, including the one Lindberg, studied at the Royal Dramatic Theatre School from for the popular Swedish candy Marabou chocolate. His designs 1945 to 1948 and remained active in the theatre for eleven years can be found in many Swedish homes today. Several products until 1956. In 1983 Marianne Bernadotte received a degree in are still produced and his famous maze pattern “virrvarr” pops the History of Art at the University of Stockholm. Marianne Reconstructed carpet for Storkyrkan, up on everything from countertops, egg cups and cutting Bernadotte has also been an international representative for originallydesigned by Sigvard Bernadotte . Courtesy Both Örebro Lans Museum and the Centre Culturel boards to blankets and American floors made by Formica. Sotheby’s auction house. In 1985, she was recognized as one of MÄRTA MÅÅS-FJETTERSTRÖM AB Suédois in Paris held exhibitions focused on Sigvard’s He also worked as a silver designer over 50 years for Georg of ten best-dressed women in the world. Marianne Bernadotte design. For further information on these exhibitions and Jensen, modernizing their designs. And at one point he studied was awarded an Honorary Doctorate by the Karolinska Institute The Bernadotte foundations, please contact: in Germany, worked as a stage designer in Berlin, and later in 1998 for her commitment to research in dyslexia and child http://www.orebrolansmuseum.se/ designed film sets in Hollywood. ophthalmology and an Honorary Doctorate by the Bologna http://www.si.se/Paris/Francais/ University Institute of Psychology in recognition of her http://www.bernadottestiftelsen.se/ In 1950 he started his award winning industrial design studio contribution to dyslexia research in 2006. Together with her http://www.bernadottefoundation.org/ in Copenhagen, Bernadotte & Bjørn, specializing in what has husband, she founded and now oversees these philanthropic

20 21 requirements of traditional rail transit systems. The the Wetlands of International Importance because of its Personal Rapid Transit (PRT) guideways can be on ground, elevated or in tunnels, but to unique eco-system; hence, it is very important to preserve avoid barriers at ground level and as tunnels are expensive, the nature as much as possible. At the time of completion the Vectus guideways are usually elevated. in 2013, three million visitors are expected annually. could revolutionize The Vectus could be an ideal urban transit solution in areas SWEDISH COMPANIES where traditional public transport services are impractical owing to the lack of space or non-availability of affordable right-of-way. For example, the system can be used at 21st century transport airports to connect terminals and parking lots, in large business/college campuses or leisure parks where they could function, not only as an efficient transport system that connects nearby buildings, shopping malls and tourist attractions, but also as a model representing a modern and high-tech image.

Furthermore, the Vectus system is also suitable to connect with and expand existing public transport systems, and make them more attractive. For an example, metros and trams travel along a corridor, which only a limited part of the community is adjacent to. A system could increase the accessibility of these corridors for a larger neighborhood, by enabling fast and efficient transfer to and from these lines. In other words, linking existing network of trains, metro and light rail with Vectus system will have a positive impact on the transit network as a whole. This makes the Vectus system an ideal complement to existing modes of public transportation.

Vectus has operated a full scale test track with three vehicles in Uppsala since 2006. The system is fully approved by the Swedish Transport Agency. The company is dedicated to become a leading turn-key supplier in the In Uppsala, Sweden, a unique and revolutionary public transportation system global market. Last year, a memorandum of understanding has been developed by Vectus. It is comfortable and convenient with no was signed with Suncheon City, South Korea, to supply the world’s largest PRT system to the Coastal Wetlands waiting time and short travel time. It is environmentally friendly, safe and Park. Suncheon Coastal Wetland is recognized as one of has a lower cost than other modes of transportation.

ersonal Rapid Transit (PRT) consists of small, The stations are off-line (located on a side track), allowing lightweight, driverless vehicles that carry individuals vehicles to pick-up and drop-off passengers without Por small groups nonstop to their destination at hindering the flow of other vehicles. This reduces the average speeds up to 40-50 km/h, significantly higher than travel time considerably. When the vehicle is not in use, typical urban transports. The vehicles are personal and it simply waits at the station for passengers to arrive. This the passenger can choose to travel alone or with others. eliminates long waiting time at off-peak hours and also Despite the small size of the vehicle, the overall capacity of saves energy. the system is still substantial with down to three seconds interval between the vehicles. In general, Vectus can halve The small dimension of the infrastructure enables the travel time compared to vehicles with similar transport increased flexibility in urban city planning. Stations can capacity as buses, trams and light rail services, but at a actually be located inside buildings. Another benefit is lower operating cost since no drivers are needed. lower investment costs compared to the infrastructure

22 23 System solutions are the greatest strength Do you have time to wait? of Swedish environmental technology

Towards the end of the 1970s, Swedish companies took the lead in developing new technologies

SWEDISH COMPANIES to tackle environmental problems. These technologies were focused primarily on cleaning emissions and discharges to air and water from industrial and household sewage.

TEXT & PHOTO: ÖSTEN EKENGREN

ne of the reasons that Sweden could take a leading produce drinking water from household waste water. This role in safeguarding the environment was that it waste water is also, together with additional biological waste, a Oalready had a strong lobby demanding measures to resource for production of biogas for the transport sector. reduce pollution. Committed politicians supported the efforts of the environment lobby by enacting appropriate legislation. Help to small and medium sized companies Over time, the combination has enabled Sweden to develop a wide ranging knowledge of environmental issues and an The cleantech sector involves many small and medium approach that looks at the big picture, so that today Swedes seized companies. They need support to develop better have become very skilled at so-called system solutions. solutions and capital for demonstration and finding the right partners in markets far away from Sweden. The Swedish System solutions involve a variety of determinants and Environmental Research Institute (IVL) has for many years technologies, and include the stakeholders and politicians. helped companies to develop the whole value change from Sweden is outstanding in municipal water treatment systems idea to market. IVL has also been involved in building and recycling of water and/or chemicals in industrial up networks where companies can learn from each other. production systems to take advantage of energy from waste, SMTC (Stockholm Environmental Technology Centre) is and in IT and transport. one such organization which has the aim to increase the export from the cleantech sector in the Stockholm region. Sweden has now begun to market its expertise in building This project is partly financed by EU, IVL-Foundation, sustainable cities under the “SymbioCity” hallmark. SymbioCity Tillväxtverket and Stockholm Business region. It has been represents a holistic and sustainable approach to urban ranked 9th globally as a clean tech cluster. development and an endeavour to identify potential synergies in social functions. Much money and valuable resources can be Export boost saved by exploiting synergies between different systems in a city: energy supply, waste management, water supply and sewage, SMTC and IVL will also help companies to increase their traffic and transportation, and so forth. exports by informing the Swedish Trade Council and consultants what sort of products and technologies exist. By recognizing synergies one could harness the energy lost by IVL has close to 25 years experience of the Chinese market putting waste in polluting landfills. The waste could be used and established its IVL office in Beijing 2009 and a joint for energy production. This principle may also involve finding venture company SEC (Sino-Swedish Environmental new recycling “loops”. For example, it is now possible to Development Centre) in Tianjin. Since 2001 it has made over Fully automated VECTUS Personal Rapid Transit oﬀers an innovative 60 cleantech installations for Swedish companies in China. operation concept for public transport with a service level similar to private taxis, still providing high system capacity. Each trip is individually IVL recognized early the potential in Swedish solutions but On-demand service arranged for each passenger on demand, without waiting for a could also see that it was problematic to find the customer Short headways vehicle and without stop during travel until the nal destination far away from Sweden. Therefore, SEC helps companies to (3-4 seconds) is reached. find the customer. The companies only pay if they get the VECTUS PRT provides minimal footprints and easy integration in contract. This business model is quite successful and IVL urban areas. The system can be used in a variety of applications; is inviting more companies to go to the fantastic Chinese as local circulators for urban villages, campus, shopping malls etc, as collectors/distributors connecting to and complementing ex- market. During the WorldExpo in Shanghai, IVL together Safe and isting public transportation, and as city-wide rapid transit form- with Stockholm Business region organized the Stockholm secure ing a network for modern urban transportation.

Business Day. During the day IVL presented Swedish Operating entirely on electricity, PRT eliminates the problems of solutions and also results from Sino-Swedish research projects. pollution at point-of-use and oﬀers the possibility of using environmentally friendly energy sources. The meeting was a success and a good start for many new Small vehicles Swedish cleantech companies. From a global climate perspective this is quite promising. The 3-6 seats goal is together to develop sustainable solutions world-wide. Non-stop travel

24 VECTUS LTD. Sweden Oﬃce | +46(0)18 55 80 70 | [email protected] | www.vectusprt.com 25 ealthy people tend to travel, Complexity is common Three levels of service and so does their money. WWhen moving abroad or Wealth structuring is an important part There are basically three different kinds back home, entrepreneurs, expatriates of private banking, and is crucial for of services. Discretionary management and athletes all share the same problem: wealthy clients with complex wealth is for clients who want help with international tax laws and banking situations– Naturally, tax issues are often taking care of their investment regulations can be difficult to track and one of the most prominent concerns, decisions within a risk level they feel SWEDISH COMPANIES understand. SEB Private Banking offers especially when clients expatriate from comfortable with. Other clients prefer professional advice in 11 geographies. the Nordic countries to other parts advisory management where they have of the world. They are perhaps only discussion with their banker before Gerth Svensson is global head of SEB abroad for two or three years. During every transaction is executed. Savvy private banking, with operation in that time many appreciate to be able to clients have full access to equity research countries such as the Nordic and Baltic manage the day to day banking activities and a personal broker. – One good regions as well as the financial hubs in with a banker who is not only fluent advantage with being in many markets Switzerland, Luxemburg, London and in the Nordic languages and knows is that we can work in all different Singapore – At SEB we have a long the cultures, but also understands their timezones, says Gerth Svensson. tradition of private banking services, financial situation and has knowledge in he explains. The Wallenberg family the local regulations. We can update our positions and started financing Swedish entrepreneurs recommendations to the clients very already in the 1850’s, and when these The advice ranges from questions related quickly, 24 hours of the day. entrepreneurs spread out in the world, to generation planning and international In the aftermath of our latest financial they needed someone to look after their mortgage lending to complex issues for crisis, Gerth Svensson is surprised how financial needs. wealthy entrepreneurs who have sold fast things got back to normal. their Nordic companies and moved – The risk appetite came back much To some extent these entrepreneurs abroad. As an international player the stronger than I anticipated, and while are still one of the main foundations perspective is global. From the office in some people obviously want more in SEB Private Banking, but other Singapore, SEB can for example help stability and less risk in their portfolio wealthy individuals such as professional clients all over Asia – We are the only after times like these, others seek athletes and expatriates also belong to Nordic bank with physical representation new investment opportunities in a the target group – Every client has his in Singapore, which means that we have recovering economy. or her special needs, and our ambition clients operating in China and other is to help them in as many ways as parts of the region, says Gerth Svensson. In Europe, many of the clients are possible, from day to day banking to With around 450 employees worldwide, entrepreneurs, while in Asia there are comprehensive international legal and we can offer a very personal service as plenty of business professionals. But tax advice. In this area, we believe we well as an in-depth knowledge of the what about the athletes we mentioned have an unmatched competence. local market. earlier – what makes them part of the target group? – Professional athletes often find themselves in a very vulnerable position. They move abroad very young, and they often move from country to country. They are therefore in need of long term professional advice, not least since they create their entire wealth during a limited number of years. We can help them out with investments, tax issues, language barriers Global guidance and retirement plans. for the wealthy

TEXT: CHRISTIAN VON ESSEN PHOTO: COURTESY OF SEB

26 27 SWEDISH COMPANIES

Sustainable business captured on film

TEXT: CHRISTINE DEMSTEADER PHOTOS:BJÖRN LINDFORS

wedish production company Cre8it (read: create-it) is And that’s where the Cre8it team has demonstrated their Cre8it also employs the expert knowledge of environmental “It is this type of activity that can be perfectly illustrated by a passionate about communicating through visual means. expertise having produced films for a range of top companies consultant Jesserina Flores to help customers tell their well produced film,” Lindfors adds. “Indeed, many companies SAccording to their philosophy, film is about conveying at home and abroad. Lindfors remains still very hands on today sustainable story. Nowadays, corporate social responsibility is have little or no experience of what quality films can do for a feeling, an atmosphere and an aroma to the audience. in all productions, as cameraman and editor. As is business high on the business agenda but efforts often remain hidden. their business.” Having worked with documentaries and corporate films for partner Robert Pukitis, a former actor and theatre director, “Large enterprises put a lot of money into sustainability over a decade, they know how their product touches all the who assumes the role of producer and director on shoots. projects and environmental reports but they don’t use them Whether they are exploring the theme of sustainability or right senses. or expose them,” she says. “We’re entering a new era now otherwise, Cre8it help their clients to achieve maximum The two work closely together and engage a team of top where companies are having to integrate environmental exposure for their films. With new opportunities to expose It was a unique work trip to Papua New Guinea in 2002 technical and artistic professionals – from specialist aerial thinking into every part of the business,” she adds.” And they quality film through social media, it is easier to reach out and that awakened a new hunger and thirst for company founder photographers to original music composers - to ensure the should spread the word of what they are doing.” get feedback with a high-quality promotional movie. Björn Lindfors. And so began the journey towards combining end product is memorable. “One of our main goals is to film with a special focus on sustainability. make our productions a little bit better than our competitors,” Flores is convinced film is the optimal communication Pukitis says. “Every picture has to earn its place in the movie,” channel for corporate clients. “With film, you can make very “Times are changing and customers “I lived with cannibals in the jungle,” he says. “The film I he adds. specific information into a visual experience and that makes don’t need a big budget to produce was making was about exposing how the tribe lived in the it more accessible,” she says. “Today, consumers and investors real nature and what we in the west could learn from their The two are eager to share an example – a film they have are bombarded with so much information that film makes a quality film,” Lindfors says. “We way of life.” been working on for camera manufacturer Nikon. “We were more of an impact than a long, wordy report.” don’t need to have a huge film crew approached by Nikon because they wanted help to produce It was the first taste of documentary work for the former TV a quality film that would extensively promote what their Businesses that share a passion for what they do can attract either. It’s how we work.” news cameraman and he was hooked. “But it was a little early to new camera for still photography and filming could achieve,” more attention with Cre8it’s expertise. For example, a luxury work with the environmental questions the film posed,” he adds. Lindfors says. resort in the Maldives grows its own trees to extend and build Indeed, Cre8it live their philosophy of sustainable working “Today it’s very trendy to work with sustainability but new resorts,” Pukitis says. “The owners are self-sufficient and and are equally passionate about telling their own story. companies have a problem in getting their message across. “Every frame is visually stunning with clean colourful lines produce food for guests from their own land.” For more information: www.cre8it.se They know what they are doing in business but don’t know and a picture quality that is sharp, you almost feel you’re part how to expose their efforts in the best way.” of the scene.”

28 29 t all began in a small Swedish town in 1956, when Auto Lindblad “The automotive industry’s production is likely to be back on its in Vårgårda started to produce seatbelts for the automotive former level, as we have probably seen the worst of the financial Iindustry. In 1997, Autoliv, then a public company, merged with crisis. China is a booming market, where we expect to have a the automotive safety division of Morton Inc in the USA. USD 800 million turnover this year, up from USD 450 million in 2009. In Brazil, the fifth largest automotive manufacturing Jan Carlson, President and CEO of Autoliv believes that country in the world, politicians have passed a law on obligatory

SWEDISH COMPANIES automotive safety is a priority for the car industry and seatbelts for drivers and passengers. Autoliv’s production in their customers, as well as for politicians. The World Health Argentine has recently been transferred to Brazil, where we have Organization estimates that 1.2 million people were killed in car 40 per cent of the market,” continues Jan Carlson. accidents during 2008 and 2.4 million will die in 2030. “The continuing development of seatbelts and airbags is an important Autoliv has 35 percent of the global auto safety market, and the issue for Autoliv… Nearly all major technological breakthroughs major competitors are the American TRW and the Japanese

Jan Carlsson in the automotive safety industry in the 20 last years have been Takata. About half of the customers are from Europe, while CEO and President of Autoliv. ours,” he adds. the second largest market is North America. The best selling products, seatbelts and airbag systems, represent 90 per cent of One of their innovations, admittedly on a small scale, is Night the turnover.

Vision, so far used by BMW and Audi. It is based on Autoliv’s far-infrared night vision camera technology, allowing the driver to Although the company is legally American since 1997, the head see in total darkness, as the system is sensitive to the infrared energy office and corporate management of Autoliv remain in Sweden, from warm objects and living beings. The system automatically as well as 60 per cent of the share-holders.

detects pedestrians and provides a warning to the driver if the www.autoliv.se pedestrian is at risk of being hit by the vehicle. The next step is an Active Hood, or a Pedestrian Protection Airbag, that protects pedestrians if the driver is unable to avoid the accident. Today, Autoliv employs more than 40,000 people, some of The continuing development “ whom are temporary owing to the problems in the car industry. After a difficult 2008, and a drop in sales in the first half of 2009, of seatbelts and airbags the situation looks brighter in 2010. is an important issue for Autoliv… Nearly all major technological breakthroughs in the automotive safety “industry in the 20 last years have been ours Jan Carlsson, CEO and President of Autoliv. Autoliv - Global market leader in automotive safety

Night Vision and Pedestrian Protection are two interesting innovations, but seatbelts and airbag systems remain the Swedish company’s bestsellers.

Text: Christina Linderoth-Olson Photo: Courtesy AutoliV

30 31 Green ideas from Mid-Sweden Rain forest in a box Multi-tasking solar power

What do the Royal Palace in Stockholm, the lunchroom of a Eight solar power units on the roof of Härnösand Hospital mining company, a school classroom and an airport all have not only produce electricity, but also help cool the building in common? Each of these environments has become home and produce heat. This is the only solar power system in the SWEDISH COMPANIES to a world-patented Swedish ventilation system developed by world which can simultaneously produce heat, electricity Professor Lars Thofelt, which is very similar to a small rainforest. and cooling, according to local resident and inventor Joakim The “living air filter” basically consists of green plants, soil Byström. This multi-tasking solar power system is currently and water. Fans at the bottom suck in air which flows over being used at hotels in Chile and Spain. The Swedish solar the leaves. This results in fewer particles, like bacteria and air system may in the future be manufactured under license in pollutants in the indoor air. A tropical garden in the office, India. www.absolicon.se home or conference room not only keeps the air people breathe naturally pure, but is also is an attractive addition to a Sustainable living building interior. www.rectus.se The EcoCycle Design team, headed by visionary architect Long-lasting snow Anders Nykvist, creates buildings based upon eco-thinking with a social dimension. A 32-unit apartment building Sundsvall Hospital boasts the world’s only snow-based cooling constructed in Umeå is made entirely of renewable and system for large buildings. A 10,000 square meter tank is recycled materials, and converts all waste and sewage into filled with snow during the winter, and covered with wood materials used for irrigation and fertilizer. The building, chips. Melted water is funneled during the summer to a heat which is heated by wood pellets, features a beautiful enclosed exchanger that transfers the coolant to the hospital’s cooling garden area with living trees which also serves as a meeting system. As a result of this innovation and other energy-saving place for local residents. Nyqvist’s eco-cycling work reaches measures, the hospital’s total electricity costs were reduced by beyond Sweden to Tanzania, Japan and Colombia. more than 30 percent between 1995 and 2008. www.ecocycledesign.com Where is the Green Tech world capital? www.snowpower.se The provinces of Västernorrland and Jämtland are attracting a surprising amount of Pulp mill to bio-refinery international attention for their success in the environmental technology sector. Pulp mills are often regarded as terrible environmental villains. At Domsjö Fabriker, a traditional chemical pulp mill TEXT: DAVID BARTAL PHOTOS: CLEAN TECH REGION has transformed itself into a bio-refinery. This company with sales of SEK 1.5 billion makes special cellulose, additives for Lars Ling, Managing Director of Clean Tech Region concrete and ethanol. A fourth business area is now under development which uses by-products of the forest industry: the production of bio-DME and bio-methanol fuels which can be used by heavy vehicles. The company plans to construct the world’s first full-scale plant for the production id-Sweden is the place to go if you want to find Indonesia, Cameroon, the Philippines, Pakistan, Morocco of these renewable fuels. www.domsjoe.com innovative solutions in green technology. This and many other distant lands were particularly interested Mlightly populated region about six or seven hours in finding ways to conserve or purify water, improve waste north of Stockholm has topped this year’s “Innovation 40” management and save or produce energy. list compiled by New Economy, a London-based business Lars Ling, the founder and CEO of Clean Tech Region, magazine. The I-40 List is similar to the Fortune 500 list, but played a central role in putting Mid-Sweden on the in the environmental sector. sustainable economy world map. The project was started two “We felt that on balance, mid-Sweden was most innovative years ago, and today works with 150 local companies in the compared to all of the regions, individuals, companies and field of environmental technology. countries that were under consideration,” says contest co- Ling went on a month long road show last year which took ordinator Courtenay Harewood. him to Singapore, Australia, China, Japan, USA and Brazil. At In May 2010, for example, trade representatives from some each stop, he conducted workshops where he talked about 20 countries made a pilgrimage to the picturesque town the potential of Green technology, while at the same time of Härnosand (population 7,000) in Västernorrland for a looking for partners from the public and private sectors for conference arranged by aid agency SIDA focused on eco- collaboration. Another purpose was to get the ball rolling for solutions for developing countries. a clean tech fund of SEK 5 billion (511 million Euros). Trade representatives and diplomats from Angola, Equador, “We need a lot of money here for investment,” says Lars Ling. Joachim Byström, Managing Director of Absolicon Rainforest in a box: air filter system at Sundsvall/Härnösands Airport

32 33 Brazil and Sweden fuelling

SWEDISH COMPANIES ethanol market development in Africa

Biofuels like ethanol are gaining increased attention due to fluctuating oil prices, fears about energy security and concerns about greenhouse gas emissions from fossil fuels. in August 2010, there were more than 200,000 FFVs on the But Sweden cannot grow sugarcane, so SEKAB has been roads, as compared with just 717 in 2001, in part as a result focusing on countries that can, like Brazil. TEXT: Patricia Brennan Ricknell PHOTOS: SEKAB of government incentives. In stockholm, there are 500 ethanol buses on the city streets, andd all gasoline in Sweden contains “We have been working with the Brazilians to develop and five percent ethanol, with a ten percent blend ratio not far off. utilize the system for producing sugar cane ethanol and in parallel, we are developing the next generation of ethanol that is based on cellulose from soft wood,” Carstedt explains. Soft woods include conifers like pine and fir trees, which are Today, most of the ethanol sold abundant in Sweden.

in Sweden comes from Brazilian According to Carstedt, ethanol is a more significant fuel than Ethanol is made by fermenting and distilling sugars from corn, Although cellulose ethanol is more complex to produce than sugarcane. gasoline right now; however, it has not yet gained acceptance wheat, sugar beets and potatoes. It can also be obtained corn ethanol, it can be obtained from plants that are abundant as a global commodity. This is mainly because most countries from the cellulose in plant materials (biomass) such as trees, and diverse, making it highly sustainable. Cellulose is the most are reluctant to rely on Brazil as their sole supplier. grasses and bagasse, a byproduct of sugarcane processing. It common organic compound on Earth, comprising about 33 Brazil is considered to have the world’s first sustainable biofuel is even possible to make ethanol from the cellulose in vegetable percent of all plant matter. “To really develop the ethanol industry, we need to increase the economy and it is the industry leader. With its highly successful number of exporting countries,” he explains, “and the countries peelings and waste. Once distilled, the ethanol from both sugar 30-year-old ethanol fuel program based on cellulose obtained and cellulose is the same. Cellulose ethanol is also less controversial than corn grain that have by far the greatest potential for ethanol development from bagasse, a byproduct of sugar cane processing, it has outside of Brazil can be found in Africa.” ethanol, which is criticised for its adverse effects on the become the world’s second largest producer of ethanol (after Ethanol can be used in its pure form as a fuel or as an additive environment, food security and land use. Additionally, it has a the US) and the world’s largest exporter. to gasoline to boost octane and lower CO2 emissions. Most higher fossil energy ratio (FER) than corn grain ethanol. Africa is ideal for sugarcane cultivation. Arable land is plentiful. And the warm climate means that photosynthesis occurs faster. existing car engines can run on up to 15 percent ethanol Brazil may lead the world in ethanol exports, but Sweden is the blended with gasoline, and FFVs, or flexible fuel vehicles, run on In Sweden, more than 50 percent of filling stations sell E85 This means that more biomass can be grown in a smaller area industry leader when it comes to developing ethanol processing and in a more cost-efficient way than at higher latitudes. up to 100 percent biofuel. (which is 85 percent ethanol and 15 percent gasoline) and technology, in particular, ethanol derived from cellulose and bagasse. Today, the two countries are teaming up to develop Developing an ethanol production industry in Africa is one the the global ethanol industry. highest priorities for the Brazilian government.

“There is no renewable liquid fuel that can compare to ethanol,” This is why President Lula of Brazil has been visiting more than says Per Carstedt, Chairman of the BioAlcohol Fuel Foundation 25 African countries in the last five years. Africa is in about the (BAFF) and former CEO of SEKAB, “and we think that cellulose same economic situation as Brazil was about 30 years ago, from sugarcane is the best alternative.” when most of its import revenues went to pay for oil imports.

SEKAB, which is owned by the municipalities of Örnsköldsvik, Indeed, Brazil aims to join Sweden in a trilateral co-operation Skellefteå and Umeå, is the largest importer of ethanol in Europe with Tanzania and Mozambique, and has already signed MOU and Sweden, and has developed the system and infrastructure for agreements with the African countries. ethanol-based transport in Sweden. It has also been developing technology for the Brazilian ethanol industry. Other countries are also interested in establishing an African ethanol industry, like China, India and South Africa. But Carstedt “Unlike corn ethanol, no fossil fuels are required to produce is confident that Sweden and Brazil will lead the way. ethanol from sugar cane. Corn requires a larger area of land to cultivate, and the net energy effect is higher from sugar cane “We have already proven both in Sweden and in Brazil that you compared to corn at 90 percent or higher,” explains Carstedt. can have vehicles that operate on ethanol, that ethanol is an easy fuel to use, and that you can develop the infrastructure effectively,” he says.

34 35 EDUCATIONSL

SLU Swedish University 25 partners in eleven countries, in next ten years. In order to intensify the Facts & Figures of Agricultural Sciences the development of vegetable oils for collaboration with industries related to industrial applications. In the future, they SLU’s sectors, the university will launch - The number of full-time students is might replace fossil fuels for industrial a cross-faculty scheme to develop and 3,793 Researchers at the university are world leading in several fields and use,” continues Lisa Sennerby Forsse. strengthen collaborative processes. - 712 are employed in postgraduate head major EU-financed projects. “A succesful example is Partnership studies In Umeå, the Spruce Genome Project Alnarp, where researchers collaborate - SLU has 218 professors. TEXT: CHRISTINA LINDEROTH-OLSON PHOTO: JULIO GONZALEZ/SLU aims to perform a complete genome with the industry in Sweden and - All in all, the university has 3,528 sequencing on one genotype of the Denmark in various projects. The idea employees Swedish Spruce breeding program. The is that SLU research shall be of use to spruce genome is far more complicated both society and the industry,” says Lisa Although SLU was founded in 1977, than that of humans. The result of Sennerby Forsse. its origins can be traced back to the f SLU, the Swedish University In doing this, we collect data to create applications, as spider web is one of this five year project will promote the 18th century. The university has four of Agricultural Sciences, is not an analysis and make forecasts,” says Lisa the toughest materials that exist in efficient breeding of quality spruce The university has recently carried large campus areas and four faculties. ISweden’s largest seat of higher Sennerby Forsse, Vice Chancellor of SLU. nature. Other world ranking units are genotypes for the Swedish forestry. out a comprehensive evaluation of its The Faculty of Veterinary Medicine learning – it is certainly the longest, to be found in research areas such as research and environmental monitoring and Animal Science, and the Faculty with campus areas, research facilities Nearly 70 per cent of the university’s Plant Science and Plant Protection, Pioneers in gardening therapy and assessment, Quality and Impact of Natural Resources and Agricultural and test plants situated from the North budget is dedicated to research and Ecology and Environmental Sciences, at SLU, focusing on assessment of Sciences are mainly located in Uppsala, to the South, encompassing all climate postgraduate education. Profile areas are Molecular Biology and Microbiology, Research on landscape planning and scientific quality in an international The Faculty of Landscape Planning, zones in Sweden. Genetic Resources and Biotechnology, Forest Management and Products and the development of urban environments perspective, and assessment of the Horticulture and Agricultural Science Community Planning, Aquatic Genetics and Breeding. and rural areas are of a high utility for society and the green sectors, is placed in Alnarp in the Southern “SLU of today, is a modern Life Environment, Animal and Human international standard. as seen by, for example, the industry, province of Skåne, and the Faculty of Science university with a long tradition. Health, Sustainable Production and SLU heads several EU-financed public authorities and a number of Forest Science is in Umeå in the North. Our main responsibilities are how to Natural Resources, Climate and Eco research projects. One of the latest, is “In Alnarp, we are pioneers in organisations. There is also the School for Forest use biological natural resources in a System Change. Research on the impact a SEK 45 million project, where The gardening therapy, and the interest for Management in Skinnskatteberg, and responsible way, and the development of climate change on ecosystems is strong. Species Centre is to make biological research in animal and nature therapies “The evaluation has resulted in the three centres of Equine studies. of a sustainable biological production. Studies on aquatic environments has, diversity freely available on the Internet. used in rehabilitation processes in gradual implementation of a number This includes education and research for example, shown that ecosystems can In three years time, it will be possible collaboration with medical research is of improvements, in order to fulfil There are a number of international concerning the agrarian industry, quickly change status, with serious effects to retrieve information about different growing,” says Lisa Sennerby Forsse. the vision of SLU as a world class life students, most of them take part in veterinary medicine, natural resources on the chemistry and biology in lakes. species in Sweden from the EU - portal SLU aims to become an international science university,” concludes Lisa the Masters Programme or work and the environment, as well as rural SLU researchers are world leading in LifeWatch. entrepreneurial university within the Sennerby Forsse. on doctoral theses. Many are from development and landscape architecture. several fields. They were among the developing countries, as SLU has a long The government has commissioned first to produce spider webs using “Another interesting EU project, ICON tradition of working in East Africa, the university to monitor and assess the biotechnology, an area of research (Industrial Crops producing added value South East Asia and Middle America. environmental situation of the country. considered to have many practical Oils for Novel Chemicals), involves

36 37 The research is carried out by fifteen senior researchers and 24 Baltic Sea Position is an example of an SSA project in Lighthouse Maritime graduate students in technology, business/economy and law, collaboration with Lighthouse. GOTHENBURG working on their doctoral theses. They focus on one theme area, contributing their respective competences, but must take part “The EU Commission has decided on a zero-vision regarding Competence Centre in the other four as well. Each theme area has a reference group discharge in the Baltic Sea, that is, no negative impact on the consisting of academics and representatives from shipping and environment from the shipping industry. Our members invest the business community. Together they identify problems and large sums in sustainable environmental solutions, but the fact The mission of this organisation is to serve as an interdisciplinary centre propose research projects. that Swedish vessels are of a high quality is not enough. We need for research, innovation and education within the maritime sector. to co-operate with other stakeholders, and there is a need to Eco Ship is concerned with the environmental impact caused export our solutions around the whole of the Baltic Sea. TEXT CHRISTINA LINDEROTH-OLSON by shipping and maritime activities and how energy resources Lighthouse is an objective partner in this project, as they help PHOTOS: THE SWEDISH SHIPOWNERS ASSOCIATION are used. Important issues are energy efficiency and the potential us in identifying problems, as well as in discussing various use of renewable energy sources. solutions,” says Carl Carlsson at The Swedish Shipowners Association in Göteborg. “In the project Energy Management Systems, we evaluate ighthouse aims to make shipping and other maritime “Our vision is to be a natural beacon for research projects, the implementation of energy management practice from the The great challenge is how to combine increased sea activities environmentally sustainable, more efficent and educational efforts and innovation within the maritime sector. industry in shipping. Another project deals with fuels used in transportation in the region with a reduced negative environmental impact from the shipping industry. also safer. Another goal is to promote the continued Lighthouse brings together research in ship construction, shipping – from energy sources to use for propulsion – comparing L different fuels from an environmental point of view”, says competitiveness of the Swedish shipping industry. The maritime safety and hydrodynamics, logistics, maritime law www.lighthouse.nu multidisciplinary Maritime Competence Centre was founded and business analysis and world trade, as well as other financial Associate Professor Karin Andersson, responsible for Eco Ship. in 2006 in Göteborg, initiated by Chalmers University of aspects. There are five theme areas – Business Ship, Cargo Ship, Technology, the School of Business, Economics and Law at Eco Ship, Ergo Ship and Safe Ship,” says Anders Marby, Director the University of Gothenburg and The Swedish Shipowners of Lighthouse. Association (SSA).

In Baltic Sea Position, the focus is on reducing discharge from the shipping industry. Lighthouse is a partner of the Swedish Shipowners Association. The Swedish Shipowners Association.

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40 41

Ad_Swedish_Bulletin_448x288_2010-08-27.indd 1 27/08/2010 12:10:24 WHATS ON WHATS What’s on... Stockholm Stockholm, Gothenburg and Malmö TEXT: Christine Demsteader

Gothenburg

An annual highlight in the city’s calendar, the 26th Gothenburg Book Fair takes place from September 23- 26. This four day literary festival hosts meetings between writers, Nobel Prize winners, publishers and booklovers who explore the power of the written word. Photo; Roland Thunholm/Stockholm For 2010, the theme is African literature Photo: Peter Segemark Photo: Carl Thorborg International Horse Show – more than 70 guests from 25 African nations will be in attendance. Photo: Michael Claxton www.bok-bibliotek.se Irish actor and comedian Ardal O´Hanlon Monty Python and Fawlty Towers, which Figaro until October 6. www.operan.se is best known for his roll as Father remains high on the laughter list for a Meanwhile, Globen plays host to another Friday October 1 is a night of culture Dougal Maguire in the TV series Father generation of humour-loving Swedes. love story – Mamma Mia – in English. Ted. Having taken his stand up show as From October 20-22 stars from the West where Gothenburg’s galleries, and stages Gothenburg’s own Chocolate Festival The city’s Kronhuset offers a night of www.cirkus.se far as American and Australia, he comes End show in London are guests in the are open all evening with a host of runs from October 22-24 and imports Beatlemania from October 27 – 30 to Stockholm for one night only at Göta An array of comedy closer to home can Swedish capital. performances including song, theatre, chocolatiers and their wares from all accompanied by the Gothenburg Wind Lejon on September 26. be found in the basement of Old Town www.globearenas.se poetry and film – most with free entry. over the world. Some of the planned Orchestra. A new musical take on some pub The Liffey on Thursday evenings. The www.goteborg.com seminars will be held in English. Fab Four classics from the 60s and 70s While Hollywood transform Stieg autumn season of the popular Laughs at Experience world-class tennis as some of www.chokladkalaset.se include Penny Lane, Please Please Me Larsson’s trilogy of books to the big the Liffey brings amateur and professional, the world’s top players come to the Royal Cheese and wine tasting in the and Yellow Submarine. screen, readers closer to home can tour international and Swedish, comedians Tennis Hall for the If Stockholm open. delightful surroundings of the 18th the sights and sounds of the book, largely performing in English every week. Part of the ATP tour’s International Series century Gunnebo Castle is on offer on based in Södermalm. Stockholm City www.theliffey.se/laughs the event runs from 16-24 October. October 14 in the company of expert Museum’s popular Millenniums tour in www.ifstockholmopen.se Jacques Six. English runs until September 29. The sweet-toothed can savour the www.gunneboslott.se www.stadsmuseum.stockholm.se weekend of October 15-17 at the capital’s The Stockholm international Film Festival Nordic Museum for the annual chocolate is one of the leading festivals of its kind in Andrew Lloyd Webber’s classic The Stockholm Beer & Whisky festival festival. Aside from free samples, expert Europe, attracting both celebrated guests musical Sunset Boulevard plays at the claims to be one of the biggest of chocolatiers will be on hand to guide you and new filmmakers from November Gothenburg opera this season and its kind in the world. Spanning over through a heavenly maze of tastes. 17-28. In it’s 21st year, it pays homage’s premieres on October 16. It is a little two weekends at its resident home in www.nordiskamuseet.se/choklad to Hollywood star Dennis Hopper, known fact that Greta Garbo was Nacka Strand it opens its doors to both who visited the festival in 1991 and the first offered the lead role as Norma calvados connoisseurs and beer lovers The enigmatic Blue Man Group has visionary award for 2010 goes to director Desmond in 1950. on September 30 – October and returns performed all over the world from New Gus Van Sant who will be in attendance. from October 7-9. York to Tokyo. Now their unique form And for the first time in over 20 years www.stockholmbeer.se of entertainment mixing music, comedy International jumping competitions, Verdi’s magnificent opera Don Carlos and multimedia graces the stage of Göta World Cup dressage and world class horse will be performed in Gothenburg from Photo: Nordiska museet Experience an evening in the company Lejon until October 22. shows, The Stockholm Horse Show at November 20 – December 12. of English funnyman John Cleese in his www.blueman.se Globen, November 26-28, has something one-man show coming to Cirkus from www.opera.se for all equestrian enthusiasts, from tiny October 11-17. He takes the audience on This season, the capital’s Royal Opera Shetland ponies to competitive stallions. a comical journey through classics such as present Mozart’s The Marriage of www.stockholmhorseshow.com

42 43 NORDIC RELOCATION GROUP We oﬀer you full service when relocating staﬀ to the Nordic countries

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NORDIC RELOCATION GROUP NORDIC RELOCATION GROUP We offer you full service when We offer you full service when relocating staff to the Nordic countries relocating staff to the Nordic countries WHATS ON WHATS NORDIC RELOCATION GROUP NORDIC RELOCATION GROUP We can assist you in the following areas: We can assist you in the following areas: What’s on... We offer you full service when relocating staff to the Nordic countries Stockholm, Gothenburg and Malmö TEXT: Christine Demsteader

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44 45 FEATURE

[Atmosphere] [Design] New life science hub [Hellsten] to be developed in Stockholm One of the world’s largest life science projects is currently taking place in Stockholm.

TEXT: PER HOLMLUND PHOTO: STOCKHOLM SCIENCE CITY

he Stockholm City Council has decided to invest EUR with the country’s leading business school, Stockholm School 1 billion to develop Norra station, the area around the of Economics, these institutions feature more than 70,000 Tnew Karolinska Hospital, where the cities of Stockholm students and more than 7,000 scientists. and Solna meet –an area now known as Stockholm Life Solna- Stockholm. “Stockholm Life Solna-Stockholm will attract more competence to the area, and when completed it will be a The new Karolinska Solna University Hospital, which is leading life science hub. This will be the site where people scheduled to open in December 2015, is the largest project in the life science field come to close deals or to look for ever undertaken by the Stockholm County Council. partners to collaborate with,” she says. [KVIKKJOKK] [STOCKHOLM] [HELSINKI] [LAPLAND] [FINLAND] Meeting place for the industry Construction start 2010

“This area will be a dynamic meeting place and a site The development project will start in 2010, and is to be for collaboration. With a new university hospital, located completed in 2025. When completed, the new university where academia and business will be in direct proximity, the hospital will contribute to the goal of the Stockholm region opportunities for interactions and knowledge transfer will be becoming a world-leader in life sciences. The region is home favourable,” says Filippa Kull, Ph. D. Business Development to more than 60 percent of Sweden’s life sciences industry Situated in one of the most beautiful places For short and long stays in Helsinki in Scandinavia; Kvikkjokk Mountain Lodge Boutique Hotel in the centre of Stockholm Hellsten Apartment Hotels Director, Stockholm Science City Foundation. Within a and six universities. www.kvikkjokkmountainlodge.se www.hellsten.se www.hellstenhotels.fi distance of 1500 meters you will find one of Europe’s largest The hospital will provide specialized healthcare as well as medical universities, Karolinska Institutet; Sweden’s largest close collaboration with education and research. It is one of science faculty, Stockholm University; and Sweden’s largest the largest and most innovative healthcare projects worldwide. technical university, Royal Institute of Technology. Together www.stockholmsciencecity.com

46 Luntmakargatan, Stockholm +46 8 661 86 00 [email protected] www.hellsten.se 47

SWEDISH COMPANIES Apart from the wide range of port services we have a responsibility to manage our “ surroundings, ensuring that the port operates with the least possible adverse environmental impact. We work proactively with “environmental issues and have Port of Gothenburg invested in a number of measures to safeguard the environment. Best logistic Magnus Kårestedt. location in Sweden TEXT: EVA JONASSON PHOTO: COURTESY GÖTEBORG HAMN

hen the World Bank Sweden’s foreign trade is dependent “Apart from the wide range of port development. Today there are 26 “For almost 400 years the growth Over two million passengers pass earlier this year presented on shipping and as much as 90 per services we have a responsibility to shuttles transporting goods to and curve has pointed upwards in the Port through Gothenburg every year. Wits Logistics Performance cent of all trade volume is transported manage our surroundings, ensuring from major urban centres throughout of Gothenburg and we work hard to Both ferry terminals and cruise Index 2010, Sweden occupied third via ports. Port of Gothenburg handles that the port operates with the least Sweden and Norway. More than 50 become the natural freight hub for sea terminals are gathered in the inner place. In Sweden the Gothenburg one quarter of the country’s total possible adverse environmental per cent of the containers handled transport in northern Europe,” says harbours, close to the city. The very region has been awarded “Best foreign trade and there is a good impact. We work proactively with by the port are moved in and out by Magnus Kårestedt. largest cruise ships moor in the Logistics Location in Sweden” for balance between exports and imports, environmental issues and have rail. In 2009, 51,000 tonnes of carbon outer harbour. nine years in succession. Apart from which means that shipowners can invested in a number of measures dioxide emissions were avoided by Every year around 200,000 new an excellent transport infrastructure, move cargo in both directions. to safeguard the environment,” says goods being transported to and from Brief facts: vehicles pass through the Port cutting-edge education in logistics Magnus Kårestedt. the port by rail instead of by road. Scandinavia’s largest container port of Gothenburg – to and from and strong regional collaboration, the Seventy per cent of the population is located in Gothenburg – the only all corners of the world. A large Port of Gothenburg is considered to and industry in Scandinavia is within For example, the Port of Gothenburg In competition with Europe’s major one in Sweden with regular visits number of imported used vehicles be a powerful and highly significant 500 kilometres of Gothenburg, was the first in the world to offer ports, there are several factors that by oceangoing vessels. Two out of also pass through the port. factor for industry. making it an attractive location. The high-voltage, onshore power supply speak for Gothenburg, such as the three containers in Sweden pass Port of Gothenburg has an excellent for cargo ships. This was achieved capacity to grow, both on land and through the Port of Gothenburg. Gothenburg’s Oil Terminal is “Gothenburg has been a port city geographical position for reaching in 2000 in close co-operation with at sea, the favourable development Scandinavia’s largest general oil from the very beginning. The port all parts of Scandinavia and the major customers. To ensure that the of container volumes and ro/ro Ro/ro handling in the Port of harbour. Around half of all the has developed along with the rest of Baltic. A closer examination of the onshore power supply gives minimum short sea and the “energy harbour” Gothenburg is characterised by crude oil brought into Sweden is society for close to four centuries, achievements in and around the port of impact the electricity is generated which stands ready for new energy a rapid, balanced turnover of discharged at the Tor Harbour. taking on new logistics solutions and reveals, however, that there is more from two wind power stations. raw materials. Well-developed supply rolling cargo. Ships to and from Refined oil products, chemicals and challenges,” says Magnus Kårestedt, to being a successful port than just a systems, both on land and at sea, are the continent, the UK, Finland and a smaller volume of crude oil are chief executive of the Port of good location. The port’s rail investments are also also a factor to reckon with. Denmark are loaded and unloaded. loaded and discharged at the other Gothenburg. a key element in its sustainable two oil harbours, Skarvik and Rya.

48 49 n May 2010, a new museum, focusing of Värmland, where Petersen recreates meetings with people in various settings in CULTURE on photography as an art form, was memories of his teens. the city, will be on show. Iestablished in Stockholm. Fotografiska Museet opened strongly, featuring works In September, Fotografiska presents three Fotografiska is a private institution, of the renowned photographers Annie new exhibitions: founded by Jan and Per Broman. The

Leibovitz and Lennart Nilsson, along with “Fashion will include the very best in museum aims to be a photographic Joel Peter Witkin and Vee Speers, who are fashion photography from the 1930s and meeting place. Apart from the museum also well-known. onwards, with pictures by iconic names, galleries, it provides a Photographic such as Richard Avedon and Irving Penn, Academy offering work shops and “So far, the museum has been a success, as well as contemporary photographers courses to both professionals and with 10,000 visitors every week. Four like Steven Kline and Mikael Jansson,” amateurs, a commercial gallery, events and major exhibitions and 20 smaller ones says Charlotte Wiking. conferences, a book shop and a restaurant. are planned each year, with a mix of international stars and interesting Swedish The exhibition covers different trends Sandy Skoglund – The Artificial Mirror photographers,” says Charlotte Wiking, and aspects of fashion photography. It is 10 September – 6 November

Deputy Director of the museum. based on a selection of photographs from Fotografiska is located in a former the Camera Works collection in Berlin. Pieter ten Hoopen – Stockholm 10 Customs house, erected in 1906-10, and The New York based artist Sandy September – 28 November designed by Swedish architect Ferdinand Skoglund creates a surrealistic world, Boberg. The carefully renovated Jugend where the images are part photography Fashion Photography through the Ages building is beautifully situated on the and part installation. The Artificial Mirror 24 September – 2 January 2011 water front. is a retrospective collection, showing her work from the 1970s onwards. You will find the Museum of Fotografiska plans to build a collection Photography at Stadsgårdshamnen of its own, and will mainly focus on In March, Swedish-Dutch Pieter ten 22, near Slussen, in the Southern temporary shows. Anders Petersen, Hoopen was awarded Press Photographer part of the city. www.fotografiska.eu “ internationally renowned Swedish of the Year for the third time. His Phone: +46 8 50 900 500. photographer, has recently donated a images dwell in the boundaries between number of black-and-white pictures to documentary, social-realistic contemplation the museum. From Back Home is a series and mythical fantasies. In Stockholm, a of nostalgic images from the province number of photographs depicting intimate

Sandy Skoglund. From The Artificial Mirror - “Radioactive Cats”, 1980.

So far, the museum has been a A Photographic Meeting success, with 10,000 visitors every week. Four major exhibitions and Place in Stockholm 20 smaller ones are planned each year, with a mix of international The new Museum of Photography has been a success stars and interesting Swedish from the start, and it has interesting photographers plans for the future. says Charlotte Wiking

TEXT: CHRISTINA LINDEROTH-OLSON PHOTOS: SANDY SKOGLUND, MICHELANGELO DI BATTISTA & TINA (FACE/PROJECT NO 1).

Michelangelo Di Battista & Tina. From Fashion – Fashion Photography through 50 “Time”Face Project 1”, 2007. 51 is professional life spanned by a certain lyric colour theme, but they

CULTURE Ivan Ivarson The Gothenburg over 16 years, during which were individuals and never part of a formal Hhe painted some 600 pictures movement. Colourists are characterized by a passionate love for art and life. Perhaps Ivan Ivarson (1900- Gothenburg Museum of Art has one Life and Colours much loved in 39) is best known for focusing on four of Sweden’s finest collections of the vibrant colours in his paintings– red, Colourists paintings, regarded as “crown Sweden. This blue, green and yellow, although his early jewels” of the museum, and much loved by work from 1924 and on is more subdued visitors. The timeless themes and intense autumn, Ivan and executed in earthy colours. Among colours appeal to all ages. his favourite themes were images from Ivarson, who France, sceneries from the west coast “Ivan Ivarson is generally said to personify near Göteborg, women and flowers. the Gothenburg Colourists. An often is perhaps the quoted saying of his was: I would like to eat This autumn, Gothenburg Museum of colours/paint. The Swedish word “Färg” Art presents an exhibition including has a double meaning – colour and paint, best known, is around 60 works of Ivarson, executed and Ivarson had indeed an almost sensous from 1924 to the year of his death in attitude towards oil paint,” says exhibition presented in a 1939. The Gothenburg Colourists were curator Håkan Wettre at Gothenburg a group of young artists studying at the Museum of Art. major exhibition Valand School of Art in Göteborg in the Another famous saying of Ivarson is: early 1920s. They were influenced by at Gothenburg Cézanne, the austere Karl Isakson and the For painting is first and foremost creating “romantic colourist” Carl Kylberg. Ragnar poetry and reproducing it in colour. If colour Museum of Art. Sandberg, Ivan Ivarson, Inge Schiöler and does not take the most important role in this Åke Göransson are the famous four of process, then it may indeed be art, but it can TEXT : CHRISTINA LINDEROTH-OLSON the Colourists. Their work is characterized PHOTOS: GOTHENBURG MUSEUM OF ART not be painting.

Although the work of Ivarson fetches high prices at auction sales, he found it difficult to sell his paintings in the 1930s. “In those years, Göteborg was a grey city, and people were poor, even those who normally bought art. But in spite of these trying circumstances, Ivarson managed to transfer a sense of vibrant joy into his pictures. In some of his best work, eternity meets with the fleeing moment,” says Håkan Wettre.

Ivan Ivarson – Colours and Life 25 September – 16 January 2011.

Gothenburg Museum of Art is located at Götaplatsen in the city centre of Göteborg. The museum is open Tuesday-Sunday.

www.konstmuseum.goteborg.se Phone +46 31 368 35 00.

The Big Harbour Canal, executed in 1933, is considered one of Ivan Ivarson’s best paintings. SEB. Ivan Ivarson painted Girl with flowers in 1935. Gothenburg Museum of Art. 52 53 FOCUS A fine diamond from Diamantina

If you happen to spot Brazilian artist Verônica Alkmim França strolling along the streets of Södermalm, she probably won’t be wearing pastels. Bright vibrant colours and a South American passion for striking details are typical for this Stockholm-based artist, who is usually involved in about six different projects at the same time.

TEXT: DAVID BARTAL PHOTOS: FLANDER DE SOUSA ©

orn and raised in the southern Brazilian town of coloured Brazilian cotton, handmade by low-income women. Diamantina, Verônica was one of the pioneers of wearable Ironically, it was this Brazilian—rather than a native of Sweden— Bart in her country. She created unusual dresses made out who created a special environment for children inspired by Pippi of spoons and other materials from daily life . I first met Verônica Longstocking, in conjunction with the 100-year celebration in conjunction with her exhibit “Body Architecture,” in which of the birth of Swedish author Astrid Lindgren. This exhibit female torsos were decorated to resemble special buildings, such by Verônica was a popular attraction at the Anna Akhmatova as the Pompidou Centre in Paris. Works by Ms Alkmim França Museum in St.Petersburg. have been shown at the Barbican Centre in London, the National Costume Museum in Portugal, Kulturhuset in Stockholm and Verônica Alkmim França is a sort of cultural ambassador, bringing Dunkers House of Culture in Helsingborg. art and ideas from one country to another. For example, she recently headed a research project into the educational system Social responsibility is one facet of Verônica’s expression. She and theatrical and film sectors of Brazil, which was conducted in has conducted art workshops with children in the slums of Rio conjunction with the ongoing merger of the Swedish National de Janeiro in areas controlled by violent gangs; this led to the art Film- and Theatre School, Teaterhögskolan, and Stockholm exhibit “Child Sacrifice” which Verônica created in association Academy of Dramatic Art, Dramatiska Institutet. with the organization Save the Children. Similarly, the artist conducted workshops with Russian children infected with AIDs At this writing, Ms Alkmim França is deeply engaged in a major in St. Petersburg, with the assistance of “Doctors in the World.” art series which involves her ideas about time, space, the materials That project has resulted in an unconventional art video which of daily life and work roles. will be shown in Sweden and other countries. She recently “I can’t tell you so much right now because it is still in the early also designed a jewellery collection made from organic, naturally stages, but this a very big and challenging work,” she explains.

54 55 sun, a warble of a lark and blackbird deep frisky embodiment 11 p.m. Richard shares a bottle of Deutz with the president of GOURMET The Richard Juhlin Champagne Club of champagne soul. Not to be outdone Rob points out a major airline and his wife, who have just become members. how we should throw a quick look at the burgeoning lively Ideas of on-board champagne tastings are thrown around – bubbles, the light golden sunny colour or better still the pale who knows what will come out of these high flying plans? - a peek through the keyhole, hue of chlorophyll in a young blanc de blancs. 12 p.m. From the speakers Liam Gallagher squall; ’Someday The discussions turns almost poetical, ending with Mila´s you will find me, Caught beneath the landslide, In a August 2010 indisputable encouragement to those standing next to her – champagne supernova in the sky, Someday you will find me, or to the human race; the jury is still out on that one – telling Caught beneath the landslide, In a champagne supernova, A everyone to “take a big gulp and breathe freshness reminiscent champagne supernova…’ In each issue of The Swedish Bulletin you will be served a peek through of the icy winter that is just lurking round the corner and let the tingle dance on the tongue”. The topic then shifts to 01 a.m. The air is still comfortably lukewarm when the lights the keyhole of the Richard Juhlin Champagne Club. Enjoy… Rob´s new car, and whether it is indeed a “babe magnet”… go on, and the last 20 members reluctantly throttle out the door. Six days and 16 hours until next Friday – oh though TEXT: Björnstierne Antonson, creative head sommelier The Richard Juhlin Champagne Club eternal tormenting void of waiting…To be continued PHOTOS: Bruno Ehrs

et’s take a peek through the keyhole, and see what transpires inside the ‘members only’ champagne bar Lat Rådmansgatan in central Stockholm. It´s a luke warm late afternoon, and after nearly two months of summer holiday the champagne bar is open again! WARNING NOTES FROM THE CLUB’S SOMMELIER:

It’s 5 p.m., the door swings open and Michael, a local hero, is the first member to order; he has been longing for a glass Consumption of Champagne may make you think you are of the shockingly good ’03 Les Carelles (single vineyard Bdb whispering when you are not. from Le Mesnil) from the humble master Anselme Selosse for ~ weeks now. Consumption of Champagne is a major factor in dancing like a idiot. 6 p.m. Rytis, Inga and Andrius, members from Latvia just ~ flew in to meet up with friends that they met on the latest Consumption of Champagne may lead you to think people trip to Champagne with Richard in June. are laughing WITH you…

8 p.m. The bar is now packed to the limit, and everyone seems happy that Friday evenings are back to their normal bubbly standards. What have they been doing all those summer Fridays, one wonders…

9 p.m. Richard and Herman rumble in after the champagne cruise on the Åland Sea, along with some prospective members and passengers, who could not get enough of the fine bubbles. Björnstierne sabers a bottle of Comtes de Champagne ’98, Richard is quite hoarse (dangerous sea air), Filip pours some bubbles...

10 p.m. Mila, Rob and Samuel are involved in an intellectual discussion about when does champagne taste the best? New Year’s eve obviously, Christmas on the Continent, Clicquot at Halloween, Bollinger to the fires of Walpurgis, ’75 Diamant Bleu with the midsummer herring, Krug to saffron bun.

Yes every festival has it’s beautiful combination of champagne, but the question Samuel asks is whether or not summer is best suited for champagne indulgences. Mila agrees, and talks dreamingly of a burgeoning hepatica, a dazed late summer

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58 59 Interpretation Interpretation Interpretation

GOURMET InterpretationBeing able toBeing speakBeing able your able to native speakto speak tongue your your native when native tongue doing tongue businesswhen when doing doing business business

German Wines - can make all canthecan makedifference make all theall between the difference difference success between between and failure.success success and and failure. failure. Being able to speak your native tongue when doing business can make allInterpretation the difference between success and failure. Leading the Field Again Worldwide Interpretation Interpretation Simultaneous interpretationSimultaneous and interpretation Semantix and has 40Semantix years of hasexperi 40- years of experi- TEXT: German Embassy in Stockholm PHOTO: GERMAN WINE INSTITUTE Simultaneous interpretation and Semantix has 40 years of experi- consecutive interpretationence for in interpreting,ence translating,in interpreting, translating, consecutiveInterpretation interpretationconsecutive for interpretation for ence in interpreting, translating, conferences, business meetings,proofing, writingproofing, and training writing and and training and conferences,Simultaneous business interpretationconferences, meetings, and business Semantixmeetings, has 40 yearsproofing, of experi writing- and training and European Works Council ismeetings, one of Europe’s is one leading of Europe’s sup- leading sup- Europeanconsecutive Works interpretation CouncilEuropean meetings, for Works Councilence meetings, in interpreting, is translating,one of Europe’s leading sup- shareholders’ meetings, delegations,pliers of qualified pliers language of qualified and language and shareholders’conferences, businessmeetings,shareholders’ meetings, delegations, meetings, proofing, delegations, writing andpliers training of qualified and language and study visits, fact-finding communicationmissions, communication services. services. studyEuropean visits, Works fact-finding Councilstudy visits, meetings,missions, fact-finding is onemissions, of Europe’s leadingcommunication sup- services. marketing surveys and more. marketingshareholders’ surveys meetings, andmarketing more. delegations, surveys andpliers more. of qualified language and study visits, fact-finding missions, communication services. marketing surveys and more.

ermany’s winegrowing regions monastery vineyards – albeit under technology for their vineyards and wine- are among the most northerly secular management – produce top cellars, are producing more world-class Gin the world. That is what German wines of international acclaim. wines than ever before. The major boom makes German wines so distinctive: the in exports, especially to the United States grapes enjoy long periods of growth German grapes and the diversity of and Japan, is evidence of these successful in moderate summer heat, which gives German wines today changes. Today, German wines regularly the wines their renowned lightness and Many of the names of German wines are win top awards at trade fairs, exhibitions fruity aroma. Except for two regions confined to Germany. This is particularly and international wine-tasting events. In in eastern Germany, all the country’s true of the white Riesling, the white 2004, the prize for the world’s best white winegrowing areas are in the south and Müller-Thurgau (also known as Rivaner) wine producer went to Germany. south-west, where they are subject to the and the red Spätburgunder. Two wines mild Gulf Stream climate from the west that have also attained great popularity Are the Germans beer or wine drinkers? and the dry continental climate from in recent years are the white Silvaner and Today, Germans drink more wine than the east. The grapes are less sweet than the red Dornfelder. Some 50 different beer. With an annual per capita wine similar grapes in neighbouring southern grape varieties are of importance in the consumption of 23.5 litres, Germany ranks European countries and produce delicate German wine industry, 70 per cent of fourth worldwide, after France, Italy and wines with a lower alcohol content. them white and 30 per cent red. the USA.

German winegrowing saw its first There has been a new generation of Just as German wine culture today displays heyday in the early Middle Ages. The German winegrowers for the last couple a modern face and is an integral part Thirty Years War led to its near-collapse, of years. A new breeze has been blowing of Germans’ lifestyle in the twenty-first and it was not until the 18th century through Germany’s vineyards. A “new century, German cuisine has also changed. that winegrowing enjoyed a renaissance generation” of winegrowers are adopting Light and cosmopolitan, it ranks second, in in Germany. It was the monasteries new approaches and pursuing fresh terms of international awards, after France. that passed on their long-accumulated goals on their inherited soils. Optimally Good wine and modern cuisine are made knowledge to the winegrowers, thus trained winegrowers with winegrowing for one another. Interpretation: +46 (0)770-45 74 00 (24-hour service) Interpretation: +46Interpretation: (0)770-45 74 +46 00 (24-hour(0)770-45 service) 74 00 (24-hour service) helping to permanently establish experience in the Old and New Translation and training: +46 (0)774-40 05 50 German wines. Even today, some World, equipped with state-of-the-art Translation and training:Translation +46 and(0)774-40 training: 05 +46 50 (0)774-40 05 50 Interpretation:[email protected] +46 (0)770-45 74 | 00 www.semantix.se (24-hour service) [email protected]@semantix.se | www.semantix.se | www.semantix.se SWEDENTranslation STOCKHOLM andSWEDEN training: GOTHENBURG STOCKHOLM +46 MALMÖ (0)774-40 GOTHENBURG NORRKÖPING 05 MALMÖ 50 UPPSALA NORRKÖPING UMEÅ UPPSALA UMEÅ SWEDEN STOCKHOLM GOTHENBURG MALMÖ NORRKÖPING UPPSALA UMEÅ FINLAND HELSINKIFINLAND OULU NORWAY HELSINKI OSLO OULU TRONDHEIM NORWAY OSLOSTAVANGER TRONDHEIM HAMAR STAVANGER HAMAR 60 [email protected] | www.semantix.se HELSINKI OULU NORWAY OSLO TRONDHEIM STAVANGER HAMAR 61 SWEDEN STOCKHOLM GOTHENBURG MALMÖ NORRKÖPING UPPSALA UMEÅ FINLAND HELSINKI OULU NORWAY OSLO TRONDHEIM STAVANGER HAMAR 62 63 GOURMET

Meat is King at Djuret

Rustic and inviting, Djuret, tucked away on a little street in Gamla Stan, somehow combines earthiness and poshness in a country tavern setting. The cuisine is hearty, satisfying, impeccably prepared and draws heavily from both Swedish and French influences.

TEXT: JOY HUI LIN PHOTO: BAKFICKAN DJURET

juret’s playful décor belies any sort of carnivorous On our visit the starters offered were a rich dish of lamb aggression one might suppose a meat-focused sweetbreads, fried and as a terrine with a variation of cherries Drestaurant might have. The vaulted ceilings are paved and hazelnuts, and Swedish hash served with cabbage and with red brick, the floors are lined with oriental carpets, and cabbage purée. The cabbage completely took me by surprise, the hunter green walls are decorated with everything from and it ended up being the more-fought-over starter. The paintings of different kinds of meat, to antlers of every sort flavours were complex, the cabbage lightened the fare, but the (there is even a ferocious boar head in the inner dining room). consommé was the star.

Djuret, with a meat hook in its logo, is clearly all about meat. The lamb rib steak reminded me of Christmas. It came lightly Djuret means “The Animal” in Swedish. The menu even smoked with juniper bark, fried with both chanterelle crème, includes a quote which reads, “If we’re not supposed to eat and whole chanterelles, and a classic red wine demi-glace and animals, how come they’re made out of meat?” says Tom Pommes de Terre de Boulangère. The braised Sous Vide lamb Snyder. The menu showcases organic local meats, and the shoulder came also with a white wine and herb sauce and restaurant is a proud supporter of ethical animal husbandry. summer vegetables. Each bite was both homey, and quietly They use fresh local Swedish ingredients, including fruits and decadent since Djuret does not only believe in ethnical vegetables of the season, to highlight whichever meat is on animal husbandry, but also the power of butter, and lots of it. the menu. We heaved a happy sigh and turned our interest towards the About every month or so, Djuret profiles one type of meat one dessert offered (there was also a French cheese plate) and has a “nose-to-tail” policy. Out of respect for the animal, - raspberry donuts with raspberry ice cream with fresh they try to use as many parts of the animal as possible in the raspberries, drizzled with mouthfuls of buttery toffee sauce menu. They also highlight wine from one region which they and streusel which was luxury comfort food at its best. We pair with the menu. Exotic fair to be had during the fall promised to come back again, eager to see what Djuret would includes roe deer and Tempranillo wines, elk calf with Rhône do with other menus. wines, veal and Nebbiolo wines, and red deer calf with Cabernet Sauvignon-Wines. Djuret also boasts a 1300-wine Djuret, Lilla Nygatan 5; list cellar, so if you’re in the mood for a splurge, Djuret will Reservations by phone: (46-8) 506-400-84; oblige you. If you would like to visit the wine cellar notify Web address: www.djuret.se. Djuret when you make your reservation, they will be happy Main courses range from 195 – 365 kronor. to show you around.

64 65 FEATURE The Hunt Hunters regard hunting not only as a sport, but a necessity to maintain a balance of nature.

TEXT & PHOTOS: JOY HUI LIN

he first time someone mentioned hunting to me about hunting being larger than just the immediate violence particularly engrossed in telling us about the multitudes of We made our way out to the site of the repeated blasts where in Sweden, I immediately recoiled thinking of only of the sport. As someone without a hunting license, I would wolves roaming around Sunne while we walked briskly into two other hunters had felled another deer. The entire hunting Tblood, sport, and violence. A good friend of mine be part of the driving party so I kitted myself out with some the woods. Winston, the terrier, and a beautiful chocolate- party drew near them. The last hunt of the day ended in a argued that hunting was so much more than violence, and, sturdy boots, wool socks, a warm sweater, and a wool cap. This coloured vachtelhund accompanied us (as is mandatory for drizzle, and as I sat as silently as possible among the pines, I moreover, that it could be spiritual and ineffable. As she said particular hunt in Öjervik was for small prey, which includes hunts in Sweden). realized this hunt was far from being my last. this, I was still raking roe deer and hare. through my doubts, but by Sunshine flooded the sky I had thought of the driving party as sort of a woodsy ramble. When and where to go: The hunting season in Sweden runs then our weekend house that fall day so the party I had cracked tree branches to contend with and fallen tree primarily through autumn and winter (August-February). had already been visited by was in a particularly merry trunks to clamber over while keeping my balance. charming reddish-colored mood. The hunting party Sunne: Ominne Hotel & Conference center organize hunts deer. My partner’s father milled about waited for the After a fruitless first round, we headed for the last point on the Web: http://www.ominne.com/eng/ observed that as these deer guides, wearing fluorescent curved arc that Henrik had assigned us to. But then, we heard E-mail: [email protected] had feasted on all the roses, orange scarves and ribbons something crack in the underbrush. Henrik lifted his rifle. Address: OMINNE. Öjerviks Gård, 686 94 Rottneros, Sweden. Phone +46 (0) 565 509 90 apples, and berries in the as a safety precaution. Winston could be heard at a distance barking continuously. garden, it was only right that When the guides arrived, Then the report of a gun echoed in the air. There was more Several types of hunts are lead by HUNT (based in Stockholm): one such deer should end their black and white barking, two, no three more gun shots sounded over the Web: http://www.hunt.se/static.php?ID=35 up on our dinner plates. terrier leapt out of the car forest. There was quiet. Henrik and I exchanged glances of E-mail: [email protected] Hunting is not only a and raced around the grass excitement, but we remained hushed for a few more minutes. Address: HUNT Stockholm, Kungsholmsgatan 31, 112 27 Stockholm sport, but a necessity in in excitement. The barking stopped and we headed toward the direction of the small ecosystem of our The head guide, Henrik the first shot. Dalarna: http://www.nordicfootprints.com/en/index.htm archipelago island, which Horn af Åminne, had us Lapland: http://www.huntinginsweden.org/ boasts of roe deer, foxes, circle round and listen to An experienced hunter had killed a young buck. In the best Shooting ranges: badgers, and an abundant bird life. Where there are too many the plan for the hunt. Henrik was a tall man with an open face, hunting, the violence is both sudden and humane as possible Hanninge Jaktskytte Klubb: http://www.hjk.se/ deer, they suffer from competing for resources and starve; and a charmer’s grin, clad in a deer stalker with the requisite which is why dogs are mandatory for hunts, so that no animal More information can be found through: where there are too many foxes, the bird population declines. orange band and a battered wax cotton coat. We splintered is maimed and left in pain. Wasting ammunition is a sign of Svenska Jägareförbundet, http://www.jagareforbundet.se/en/Hunting-in- So when my friend Diana, who is aptly named after the off into the shooting party and the driving party. We climbed an inexperienced or poor hunter. After the deed was done Sweden1/Who-can-go-hunting/ goddess of the hunt, invited me on a hunt, it was my chance into several dusty vehicles and drove to a corner of the woods. and the entrails had been emptied out, the carcass was pulled to suss out if there was any truth in her previous statements The other guides dressed in bright fleece and trousers were toward the path to be picked up later.

66 67 FEATURE INTERNATIONAL AT HEART Flowers from Colombia grace the ENTREPRENEURIAL IN MIND Swedish Royal Wedding “Colombia is proud to have our beautiful flowers play an important role in this wedding.”

– Augusto Solano, President of the Association of Colombian Flower Exporters (Asocolflores)

TEXT: LAUREN DYER AMAZEEN

he flowers selected for Crown Princess Victoria and by David Cheever, a student at Colorado State University, Prince Daniel Westling’s wedding festivities were a who found the Bogotá plateau ideal for growing carnations Tgift from the people of Colombia. Colombia sent all year round. Colombia is now the leading exporter of more than 40,000 flowers in 83 huge boxes of roses, mini- carnations worldwide. It has developed the cultivation of Jönköping International Business School is a young, innovative and progressive roses, carnations, irises, lilies and hydrangeas, among others. many other flowers as well, beginning with chrysanthemums school that prepares students and professionals for an international career. Colombia is the world’s second largest flower exporter, and and pompons in the 1970s and later moving to roses, gerberas, the leading exporter of cut fresh flowers to the United States. lilies, hydrangeas and many more. Simultaneously, innovative Princess Victoria, along with Sweden’s Royal Designer, Claes and technologically advanced greenhouses were developed. Our international profile is among the strongest in Europe, with 200 partner universities and Carlsson, selected the floral tones for her entire wedding that more than one third of faculty and students from outside of Sweden. We attract talented, ranged from creams to pale rose: cream to pink roses, pink The Colombians have received awards for their environment entrepreneurially minded individuals from around the globe and our research is world class. pastel carnations, pink and cream mini-carnations, cream to friendly methods. Colombia’s high rainfall and high pink spray roses, white and pink hydrangeas. They also provided humidity make it possible for rainfall collection that is more guidance on specific flower varieties, including the selection of ecologically suited to raising flowers (supplying almost 70% Our business school has a close partnership with well renowned universities all over the 6,000 “Serena” mini-roses, the world’s smallest roses produced of the flower farms’ water needs). In 1996 the Association world, for example, Babson College (US), George Mason University (US), Universidad de los exclusively by Colombia for the Japanese market. of Colombian Flower Exporters (Asocolflores) created Andes (Colombia), and Tec de Monterrey (Mexico). We actively support business activities Florverde® to maintain a high level of competitiveness while between Swedish and international companies, we have several on-going international Colombian Ambassador Rafael Nieto Navia stated, “I both adhering to the best agricultural practices for sustainable projects, one of them, “Down to earth”, are presented at the Swedish pavilion in Shanghai. personally was very moved when I saw that H.M. the King crops and offering dignified and fair human resource took one of the Colombian roses displayed on the table management. The Florverde® certification system is based on during the banquet and offered it to H. M. the Queen, who stringent international social and environmental criteria. We have created an environment that is ideal for people with the drive to create something was very moved as well because they were commemorating, new, whether it’s a new business idea or taking that same day, their 34th wedding anniversary.” According to Augusto Solano, President of Asocolflores, a new direction within an established business. www.jibs.se Colombia holds a portfolio of “1,600 different varieties of Possessing the optimum year round climate and geographical flowers that generate opportunities for direct and indirect location to produce flowers, Colombia began its floriculture employment for over 225,000 Colombians, most of whom in the mid 1960’s, at a time when the country wished to are female and household heads.” The initiatives spearheaded diversify its exports. It benefitted from The Alliance for in the field of social development are based on the principles Progress, launched by President John F. Kennedy to foster of gender equality, worker protection and the family as the economic development in Latin American, and a study crux of essential well-being.

68 69 TOURISM few thousand Swedes live and work in Brazil. Most “In many places around Brazil the tourist industry is still of them in the country’s biggest city São Paulo, undeveloped. It can be a problem, but at the same time it Awhile the northeastern coast of Brazil and especially makes it all the more genuine. And Brazilians are generally the areas around Fortaleza and Natal have become popular very helpful and friendly. In Taiba for example, we have a Swedish destinations for Swedish tourists. great relationship with the locals,” says Niclas Lindberg. sun-worshippers “At the beginning of the 2000s a couple of big Scandinavian Another reason for the newly awakened interest in Brazilian charter airlines launched trips to the coastal town Natal. I vacation lots is the less complicated laws on ownership. think it had a big impact. Today, people have been to Natal, find refuge in told their friends and now they want to see more,” says Linda “In Thailand for example, a foreigner is not allowed to own Fast, office manager at travel agency Brasilienspecialisten that land. It means that you can buy a house or an apartment but Brazil specialises in trips to Brazil. not the land it’s built upon. In Brazil you can,” says Niclas Lindberg. At travel agency Brasilienexperten, owner Björn Larsson The number of Swedes discovering Brazil keeps growing. In the wake of the trend, a new draws the same conclusion. His agency handles anything from Currently there are no charter flights operating between Scandinavian real estate business has emerged that aims at Scandinavians who just can’t get families with kids to adventure-loving travellers and seniors, Sweden and Brazil. The most common route is via Lisbon, but the majority of his clients are more experienced travellers which means a ten-hour trip, sometimes more if you want enough of the Brazilian culture and sun. who want to explore more than the Brazilian beach life. to push the prize further by adding more stops. But that doesn’t seem to bother the thousands of Scandinavians buying “You don’t travel around the globe just to lay around on the properties on the Brazilian coast. TEXT: MARIA LUNDQVIST PHOTOS: TAIBA BEACH RESORT beach. Usually, the people that come to us are attracted by the Brazilian nature and culture,“ says Björn Larsson.

Last year, the first Scandinavian holiday resort was completed “To me it’s the climate. It’s 28 to 30 degrees Celsius all year in Taiba, a small fishing village only 65 kilometres from the round with a light sea breeze. It’s definitely worth a few extra big city Fortaleza and its international airport. hours in the air,” says Niclas Lindberg.

Facts about tourism in Brazil “When we started campaigning for the new resort, the His engagement in Taiba Beach Resort did not only result interest proved to be huge,” says Niclas Lindberg, one of the in a new community of Europeans on the enchanting • In 2008, the country was ranked as the fourth largest • The Carnival in Rio de Janeiro is considered one of real estate agents that promoted the resort in Sweden. northeastern coast of Brazil. After having sold apartments to tourist destination in the Americas, and the main the greatest shows on Earth. a number of Swedes he finally fell for the temptation and destination in South America. According to him, it’s the tropical climate, the friendly culture bought one himself. Today he shares his time between his • Taiba Beach resort is located in the state of Ceará and lower cost of living in comparison to southern Europe everyday life in Örebro and his own little Brazilian heaven. • Among the most popular destinations in Brazil are on the Atlantic coast. For more info, please visit www. that attracts the Swedish buyers. the Amazon rainforest, the beaches in the northeast taibabeachresort.com More information please visit www.taibabeachresort.com region, the Pantanal in the centre-west region and the beaches in Rio de Janeiro and Santa Catarina.

70 71 An 224x288 ING Brazil travel.ai 1 8/26/10 12:43 PM helikopter.nu

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From Wood to Wheel Solander Science Park · Piteå FERNANDO DE NOROONHHA

Solander Science Park is a centre for research and business development in forest industry based biorefining technology. Solander Symposium (17 – 18 November 2010) is an annual international meeting place for research , industry and society. We have travel packages to Brazil and Piteå is the home town of the Swedish State Secretary, Mr Ola Alterå, Ministry for Enterprise, Energy and throughout South America for individuals Communications. He is looking forward to meeting you to and group travellers. discuss the role of the forest in fighting the climate change. Our travel packages are guaranteed

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72 73 SWEDISH CINEMA

Cannes Festival is alive with Sweden’s Sound of Noise TEXT: MOIRA SULLIVAN PHOTO: COURTESY OF WILD BUNCH

ound of Noise, directed by cleaner, adding excerpts from a narrative features police detective Ola Simonsson and Johannes vinyl album on a turntable. Just as Amadeus Warnebring (Bengt S Stjärne Nilsson, is based they finish the tenants come home Nilsson) who was born into a family on their successful short film and the film ends. of musicians. He hates music and Music for One Apartment and Six is on the pursuit of the renegade Drummers that debuted at Cannes Expanding on this inventive use of virtuosos. Since his brother is in 2001 and won the Swedish music, Simonsson and Nilsson’s playing at the opera house he is National Film Award (“Guldbagge”) feature film Sound of Noise was forced to enter the world of music in 2002. In this film six musicians selected for the section “un certain he so detests. On top of that he (Magnus Börjeson, Fredrik regard“(directors’ fortnight) at the has fallen in love with Sanna who Myhr, Johannes Björk, Marcus recent Cannes Film Festival and unbeknownst to him is one of the Haraldson Boij, Anders Vestergård took home the first prize for the activist musicians. and Sanna Persson) enter an prestigious critics week. apartment belonging to a couple The practice of performing non- out on a walk with their dog. They After making Music for One standard sound is credited to the collaborate in creating rhythmic Apartment and Six Drummers the late American composer John Cage music using objects in each of the directors and musicians gave (1912-1992) who was a pioneer in rooms and there is no dialogue. concerts using household utensils, bringing attention to the sounds of cars and forklifts. The idea for the environment we live in. Some of In the kitchen they get the beat a feature film grew and was to his music was actually performed going with eggbeaters, saucepans, take place in a city. Hundreds of in silence. Sound of Noise is a cupboard drawers and shelves and sounds were recorded and Swedish contemporary exploration of both dog dishes. Moving to the bedroom composer Magnus Börjeson non-standard sound and image. the beat goes on with slippers, eau created a sound track. A classical Directors Johannes Stjärne Nilsson de parfum spray and other beauty score by the innovative French and Ola Simonsson have no products. In the bathroom they composer Fred Avril was added. background in film but degrees capture sound with toothbrushes, In Sound of Noise the music in fine arts and music. They have a showerhead, toilet brush and ensemble plays on the body of a received critical and public acclaim shaving cream. On to the living hateful actor in a hospital, does in Sweden. Sound of Noise was room they throw down books from a hip hop musical number in a shot for a period of 10 weeks in the bookshelves that go smack and bank and plans to blow up the Malmö and will debut in Sweden in play with the sound on the vacuum opera house set to music. The October 2010.

74 75 Group of the actors from the film “Sound of Noise” HUMOR Scientific Sweden’s Superstitions Graphic Design: Malcolm Grace ab | Photo: istock

TEXT: JANN MITCHELL ILUSTRATION: SID HUTCHENS

wedes are born with a cell phone in one hand and an iPod in the other (which makes for awkward birthing, Sbut it’s bad luck to talk about it). They recognize the best minds by choosing Nobel laureates each year, and the prestigious Karolinska Institute itself selects the winners in medicine.

Modern-day Vikings use a GPS in their boats these days, and Stockholm uses the latest scientific techniques to recycle its Karolinska Trial Alliance makes visions happen in Clinical Research trash and keep its water sparkling. Sweden and science go together like meatballs and lingon, like Victoria and Daniel, like crisp bread and cheese. Karolinska Trial Alliance (kta) is an initiative of and financed by Stockholm County Council (sll), Why, then, are Swedes so superstitious? You’ve seen it yourself…You go to a birthday party or some other happy Karolinska University Hospital and is a core facility at Karolinska Institutet (ki). kta works to stimulate event, and when the cake is cut and served, the hostess is clinical research in Stockholm County. careful not to let the slice tip over. Because then the cake- eater will never marry – which means he or she is doomed to a life of loneliness, not to mention passing on the superstition Its vision is that Stockholm soon will become the most attractive area in Scandinavia for conducting by cutting their own wedding cake. clinical trials. Its goal is to develop strong collaboration between the healthcare sector, academia and Then there’s the matter of babies. Where I come from, a baby shower several weeks before the birth is customary. Women industry in order to develop pharmaceutical and medical innovations more rapidly to benefit patients. come and eat cake, play silly games (“Chew the gum up, shape Now, the Sweet Swede I’m married to is a world-reknown it into a baby, and bundle it up in the wrapper, ladies”) and scientist. He can reel off statistics and acronymns like ARVs kta functions as a knowledge and resource centre for conducting and coordinating clinical trials as ooh and aah as the mama-to-be tears open gaily-wrapped and IRBs and CBCs as easily as he blows his nose. But gifts containing tiny garments. Not here. A pregnant Swede I get him into the nearby woods before a tree stump that well as providing advice and training. know left work a month before the birth and all she got was has decayed into a troll-like face, and Mr. Science pauses cupcakes. It would be bad luck, of course, to give a nice send- reverently. Ceremoniously, he claps his hands three times to off baby gift such as a stroller. Something horrid might happen call the Spirits of the Woods, then falls silent to bask in their Director of kta Pierre Lafolie. www.karolinskatrialalliance.se if you give a gift before Baby is actually in its mother’s arms… Druid-like presence. Which may also be why so many Swedish babies are nearly in dagis before they’re officially named. Is it easier for the Evil Now, should I report this behaviour the next time the World Eye to locate little Inez if she’s merely Lilla Gumman? Health Organization calls to request his presence on a prestige panel? Does it mean the lights are growing dim in his attic? This same Swedish mama-to-be was lunching at a restaurant Do I need to worry, to urge him to get a check-up? one day when she set her house keys on the table. This educated No, another Swede warns me. Taking such drastic steps could woman, who speaks several languages and has lived in as many bring on disaster, don’t I realize that? foreign countries, promptly grabbed them up, bemoaning, “Oh, Knock on wood. no! It’s bad luck here to put keys on the table!”

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SWEDISH DIARY

Swedish voting: Don’t ask, don’t tell. Who are you voting for?

That’s a question you just won’t hear from many Swedes in Swedish or in English, regarding this or any Swedish election. A direct question about voting choice in the elections just plainly isn’t polite Swedish social etiquette. It’s almost like inquiring about bedroom activities. The choice of political party representation is considered a most private and personal element of personal integrity in Sweden. That Swedish mindset applies before, during and after the elections. Swedes have a collective we ask who you voted for? I have no good explanation. Perhaps understanding that the practice of “Don’t ask. Don’t because a Swede’s debate of the political agendas is more tell” is alive and well regarding political leanings. likely to be a polite expression of opinion than a two-way heated Perhaps I am exaggerating. I know there are Swedes discussion. Listeners respectfully take in the viewpoint and then who aren’t shocked nor offended by that question, either offer agreement or silence. The silent signal is a very loud but over the years I’ve come to realize that the message saying that disagreement is present but we have decided majority of Swedes just don’t want to be asked about not to pursue this. their vote. Come to think of it, a Swede will divulge his BIOFUEL • BIOHEATING • BIOPOWER age in the first introduction: “Hi, my name is Sven, Truthfully, I respect the privacy angle of an individual’s voting history. I’m 48 years old.” Go ahead and ask someone’s age It definitely leaves out the polarization that I have seen come about any old day. But not voting preferences. in the US. Personally I am very comfortable discussing who I vote for whether I am asked or if it fits into the conversation. Being American, It is often said that in polite conversation you ought I don’t think that my right-of-centre voting record (as defined by the to avoid politics, sex and religion. Funnily enough Swedish voting spectrum) ever surprises Swedes. Keep in mind there’s not much taboo against sex and religion. that this is Sweden and the rightist party (based on an American Rindi focuses on renewable energy with a clear specialization in bioenergy. We operate Sex isn’t a four-letter word and the general interest spectrum) is a fiscally conservative Democrat at his social worst. twelve biofuel-based district heating facilities in Sweden and two in Poland, and in religion in Sweden is tepid at best. But politics As I’m a Massachusetts Democrat I think I could vote for a liberal produce fuel pellets in two bioenergy plants in Sweden. We also run development does get sticky in Sweden since it does require a Republican, so I seem to remain consistent. projects in Norway, Poland and Belarus. divulgence of who you support politically. Now, that’s not to say that you can’t dance around So I guess this is when you start wondering if I’m going to divulge Supported by the EU countries’ 202020 commitments on increasing the exploitation of the question the way you might direct a discussion who I’ll be voting for in the election. As this goes to press long to reveal the saucy rumours about a drunken night’s before the election I am not yet fully sure --yeah, I know it sounds renewable energy sources, Rindi’s operations are firmly rooted in European energy escapade; nevertheless you have to be prepared like a cop out. Last (national) election I voted for the Liberal Party policy and also boast a strong environmental profile. for the stoic face etched with the message, “That’s (FP) and they are definitely still in the running. However, I am a none of your business.” And you can’t just gently little skeptical about their education and immigration policies but I Established in 1995, Rindi is a privately owned company in an industry dominated by prod a Swede to drop the stiff stance and give up the believe their heart is in it. As The Center Party (C) might dip below state and municipal actors. We take an active role in the ongoing European shift information. The more you push the more indignant the critical 4% threshold I am considering throwing them my vote. towards renewable energy through continually developing our core competency in a Swede will become and the greater the resistance I like Maud (their party chair) and now that they are on board for biofuel, bioheating and biopower. you’ll receive. nuclear energy they’re ok in my book. Check back in the next issue. I will be sure to announce the final The question that must be foremost in everyone’s decision. Go ahead and ask. I’ll tell. mind is still unanswered in my own. Why? I mean if you can talk about the pressing and topical political issues, express your personal viewpoint on what should be done (or not done) about it, why can’t Rindi Energi AB, Box 1192, 621 22 Visby • Tel +46 (0) 498 29 15 50 • www.rindi.se

78 79 SSE MBA Executive Format Stockholm School of Economics

Welcome to information sessions on September 24 or October 6. SSE MBA program start: January 31, 2011.

EFMD For more information, please visit www.hhs.se/mba or contact Helena Bergelv +46 8 586 175 27, [email protected], Ann-Kristin Bjurström +46 8 586 175 04, [email protected] 80