BRAZIL & SWEDEN | GERMAN AMBASSADOR | SIGVARD & MARIANNE BERNADOTTE PERSONAL RAPID TRANSIT | GOTHENBURG | SLU | GOURMET | THE GUIDE swedish AUTUMN 2010 bulletinYOUR INSIDER’S GUIDE TO SWEDEN, STOCKHOLM & GOTHENBURG SEK 50 RICHARD JUHLIN, THE WORLD’S # 1 CHAMPAGNE EXPERT PHOTO11 TAKEN BY BRUNO EHRS We develop environmental solutions all over the world In the mid-1980s, IVL was approached by the Chinese Embassy in Sweden with a list of environmental problems to be solved. At that time, Tianjin was one of the few open cities in China. In the attempts to attract foreign investors, the city’s sub- stantial environmental challenges proved to be critical obstacles. The reason IVL got the honour to take on this environmental challenge in Tianjin was that Sweden had impressed the Chinese by having instigating environmental authorities, and that IVL was considered to be in the frontline when it comes to applied environmental research. This is still true today. The Tianjin story is a great example of our ability and willingness to take on complex international environmental challenges. What can we do for you? Tianjin skyline. Photo: Jonas Röttorp IVL Swedish Environmental Research Institute is an independent research organisation that has been involved since 1966 in the development of solutions to 2 3 BRAZIL & SWEDEN | GERMAN AMBASSADOR | SIGVARD & MARIANNE BERNADOTTE PERSONAL RAPID TRANSIT | GOTHENBURG | SLU | GOURMET | THE GUIDE Dear Readers, swedish AUTUMN 2010 bulletinYOUR INSIDER’S GUIDE TO SWEDEN, STOCKHOLM & GOTHENBURG SEK 50 In the afterglow of Crown Princess Victoria’s wedding to Daniel Westling, we feature a story about the 40,000 flowers from Colombia that graced the Swedish royal wedding. Or how Countess Marianne Bernadotte af Wisborg was able to have a famous carpet of iconic status stolen in 1995 rewoven in time for the Royal Wedding of Crown Princess Victoria. The South is always beckoning the enterprising Swedes, either for commerce and profit or for pleasure. This issue features Sweden’s growing partnership with Brazil in the field of ethanol 5 fuel technology. Many Swedes are going to Brazil on vacation and buying property along the northeast coast to enjoy the balmy weather and take advantage of liberal ownership regulations. AUTUMN I 2010 PUBLISHED BY The provinces of Västernorrland and Jämtland are attracting attention internationally for their SWEDISH BULLETIN HB success in developing the environmental technology sector. Swedish companies are racing ahead in their quest for green technologies. In Uppsala, Sweden, a unique and revolutionary public RESPONSIBLE PUBLISHER AND CHIEF EDITOR transportation system known as Personal Rapid Transit (PRT), has been developed by Vectus. TERESA IVARS LANGUAGE EDITOR Researchers at the Swedish University of Agricultural Sciences are at the cutting edge in several FANGORN EDITORS fields and head major EU-financed projects in pursuit of sustainable biological production. COVER RICHARD JUHLIN CHAMPAGNE CLUB Swedes are justly proud of the ultra-modern port of Gothenburg, the largest in Scandinavia, PHOTO TAKEN BY BRUNO EHRS handling one-quarter of Sweden’s foreign trade. But there is more to the vibrant city than LAYOUT shipping and quays. For one, this autumn the Gothenburg Museum of Art presents an exhibition LLOYD AXTEN which includes 60 works of Ivarson, painted from 1924 to 1939. JAMES VARDY WWW.VISUALHERO.CO.UK On the diplomatic front, SB interviewed H.E. Antonino Lisboa Mena Gonçalves of Brazil, who CONTRIBUTORS TO THIS ISSUE LAUREN DYER AMAZEEN shares his experiences with you and Dr Joachim Rücker, Germany’s ambassador to Sweden, who BJÖRNSTIERNE ANTONSON raises the interesting question of the “emotional asymmetry” between Sweden and his country. DAVID BARTAL ELIZABETH DACEY-FONDELIUS CHRISTINE DEMSTEADER Readers are encouraged to visit the new Museum of Photography, Fotografiska Museet, which ÖSTEN EKENGREN features works by some of world renowned photographers. CHRISTIAN VON ESSEN PER HOLMLUND EVA JONASSON The observations of our expat writers on life in Sweden often reveal something of interest to JOY HUI LIN CHRISTINA LINDEROTH-OLSON readers. Jann Mitchell, one of our regulars, thinks that Swedes are quite superstitious, despite MARIA LUNDQVIST their scientific bent of mind. You go to a birthday party or some other happy event, and when JANN MITCHELL ERIC PAGLIA the cake is cut and served, the hostess is careful not to let the slice tip over, otherwise the cake- PATRICIA BRENNAN RICKNELL eater will never marry. Elizabeth Dacey Fondelius in her contribution wonders why Swedes MOIRA SULLIVAN don’t like to disclose their voting preferences. FREDRIK WICKLUND GERMAN EMBASSY IN STOCKHOLM Off the beaten track, Joy Hui Lin takes readers to a hunt she attended, albeit as a transporter ADVERTISING GLOBE INVEST MEDIA rather than a shooter. At first she first had misgivings about going, until she was persuaded that +46 (0) 18 - 418 60 25 unless culled, certain herbivores were likely to starve [email protected] www.globeinvest.se after denuding their habitat of all edible plants. ADMINISTRATION AND SUBSCRIPTIONS As always, Swedish Bulletin caters to your interests and LARS EKHOLM tastes, ranging from the sciences, fine dining places, +46 (0) 8 - 446 13 13 OR +46 (0) 70 - 235 13 13 sport, leading business houses, to museums and the cinema. The autumn 2010 edition of Swedish Bulletin, PRINTERS like others, features interesting articles on life in Tomorrow is a greater day. PRINT STUDIO OÜ TALLINN, ESTONIA Sweden, as well as events in the weeks to come. The Göteborg region is not quite like any other region. To us, the future is far more SWEDISH BULLETIN RÅDMANSGATAN 18 I wish you all a happy autumn season. interesting than the present. Together with a rapidly growing number of companies, 114 25 STOCKHOLM +46 (0) 8 - 446 13 13 Business Region Göteborg combines people, environment and successful business. FAX: +46 (0) 8 - 570 274 36 [email protected] The way to the future is through sustainable growth. Thousands of companies know www.swedishbulletin.se © Swedish Bulletin. All rights reserved. No part of the difference it makes. Share the experience with us. this publication may be reproduced or transmitted in any format or by any means, electronic or mechanical, including photocopies, recording or by any information Teresa Ivars storage and retrieval system, without the prior written www.businessregiongoteborg.com permission of the publisher. Publisher and Chief Editor 4 5 108-0134_SwedishBullentin_224x288.indd 1 10-02-24 09.03.42 Private Banking makes life easier. Every fortune is made in a unique way. Be it from inheritance, hard work, bright ideas or talent. And every person has unique needs when it comes to protecting and increasing that fortune. Internationally, SEB is a leading provider of financial services, catering to the needs of five million customers in Northern Europe. And we’re present with offices throughout the world, where we offer private investment accounts and financial advisory services – aimed at helping you to reach your financial goals. For a personal wealth management solution, don’t hesitate to contact us. +352 26 23 20 01, [email protected] or www.sebgroup.com/privatebanking 6 7 Ad_Swedish_Bulletin_448x288_2010-08-27.indd 1 27/08/2010 12:05:21 swedishbulletin AUTUMN 2010 10 Ambassador Antonino Lisboa Mena 26 SEB provides global guidance for the 42 Events Guide: What’s on in Stockholm, 64 Meat is King at Djuret Gonçalves wealthy Gothenburg, Malmo Rustic, inviting Djuret offers hearty, satisfying, impeccably Representing Brazil, the land of opportunity, in Sweden. Entrepreneurs, expatriates and athletes on the move all share the prepared meals. same problem: international tax laws and banking regulations can 46 New life science hub to be developed 12 Brazil – A bio-energy super power be difficult to track and understand. SEB helps them. in Stockholm 66 The Hunt Sweden and Brazil are developing a sustainable relationship One of the world’s largest life science projects is currently Hunters regard hunting not only as a sport, but a necessity based on ethical and environmental values. 28 Sustainable Business Captured on Film taking place in Stockholm. to maintain a balance of nature. Swedish production company Cre8it (read: create-it) is 16 The Brazilian “No” passionate about communicating through visual means. 48 Port of Gothenburg – Best logistic 68 Flowers from Colombia grace the Swedes can’t figure out why Brazilians avoid saying “No”. location in Sweden Swedish Royal Wedding 30 Autoliv – global market leader in Sweden’s largest sea port is also a vibrant cultural hub. Colombians are delighted their beautiful flowers graced 18 Interview with Ambassador Joachin automotive safety Crown Princess Victoria’s wedding. Rücker of Germany Night Vision and Pedestrian Protection are two interesting 50 A Photographic Meeting Place in Correcting the asymmetry of German-Swedish relations. innovations, but seatbelts and airbag systems remain the Stockholm 70 Swedish sun-worshippers find refuge Swedish company’s bestsellers. The new Museum of Photography plans to build on its in Brazil 20 Count Sigvard and Countess Marianne success. A new Scandinavian real estate business has emerged in Bernadotte af Wisborg 34 Brazil and Sweden fuelling ethanol Brazil that targets Scandinavians who just can’t get enough This creative, compassionate couple attract attention as market development in Africa 52 Ivan Ivarson – Life and Colours of the Brazilian culture and