Amarin Annual Report 2013 Statements of Financial Position
(Units : Thousand Baht) % increase 2012 2013 (decrease) Statements of Financial Position Current Assets 1,495,797 1,494,160 (0.11) Total Assets 2,490,051 2,527,436 1.50 Total Liabilities 476,439 468,747 (1.61) Shareholder’s Equity 2,013,612 2,058,688 2.24 Registered Capital 200,000 200,000 - Paid up Capital 200,000 200,000 - No. of Shares (Million) 200 200 -
Statements of Comprehensive income Income from Sales and Services 2,146,237 2,064,469 (3.81) Other Income 33,364 24,163 (27.58) Total Income 2,179,601 2,088,632 (4.17) Cost of Goods Sold 1,408,065 1,404,466 (0.26) Net Profit Before Operating Expense 771,536 684,165 (11.32) Operating Expenses 314,035 326,207 3.88 Net Profit from Operating 457,501 357,959 (21.76) Interest Paid 596 694 16.60 Corporate Income Tax 106,835 72,188 (32.43) Net Profit 350,071 285,076 (18.57) Earning per Share (Baht) 1.75 1.43 (18.29)
Note: 1. The above information is the consolidation of the Company. 2. The Company began to prepare the consolidated financial statements of the Company since 2012. The Company commenced to consolidate the financial statements of Amarin Television Co., Ltd. since October 11, 2012 onwards. Total Assets (Thousand Baht) Total Liabilities (Thousand Baht) 3,000,000 500,000
2,500,000 400,000 484,270 468,747 2,000,000 300,000 476,439 2,527,436 374,418 2,490,051 347,609 1,500,000 2,307,618 200,000 2,195,033 2,081,288 1,000,000 100,000
0 0 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Shareholder’s Equity (Thousand Baht) Net Profit (Thousand Baht) 2,500,000 400,000 350,000 2,000,000 300,000
1,500,000 250,000 350,071 2,013,612 2,058,688 1,820,615
1,823,348 200,000 1,000,000 285,076 1,733,679 150,000 235,974 222,909 0 246,936 100,000 0 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Total Income (Thousand Baht) Earning per Share (Baht) 2,500,000 2.0
2,000,000 1.5 1.75 1,500,000 1.43 2,179,601
2,088,632 1.0 1.18 1.23 1,911,363 1.11 1,000,000 1,845,993 1,738,718 0.5 500,000
0 0 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Note: 1. The above information is the consolidation of the Company. 2. The Company began to prepare the consolidated financial statements of the Company since 2012. The Company commenced to consolidate the financial statements of Amarin Television Co., Ltd. since October 11, 2012 onwards. CONTENTS 06 Biography of the Company’s Founder 21 Message from the Chairperson 41 Magazine 72 Business Fairs and Launch Parties 86 Amarin Family 90 Shareholders
his the the the and tool was from in Suan’. by for moving for modest he old Amphoe Company Warasarn a Lae in knowledge, mindfulness up intent work stone Chulalongkorn years before of where graduation educational Public to 1942 set turning ‘Baan 60 developed 8 Arts, an to acquired of legacy May use, as stepping titled Limited Thailand aged 10 educational a decided of property Publishing good on enough lasting as principles saying: Faculty his Mathayom and 2002, a to the employees and the designed magazine with his Company live left at into and served to and Utakapan has Organization relations Printing job garden Panich December move knowledge Following friends 10 publication Rarieb to the education and services continue public Chukiat and of a on Amarin Promotion to Wattana him, Khun civil about who house Khun tertiary children. team to for a a and Thai his six But staff were industry, magazine, Tourism out at peacefully Rat of experiences attention day. the cut publish who his his together at Unawares away Khun to Amarin sad not continued maiden family put to life a put publishing of he his that was proofreader in turned had passed the born (NHA). a and Limited he was homebuyers in since of School, working was that NHA Chukiat his generations post force years eventually “Baan” Utakapan Narathiwat, the Authority prepare to 11 Partnership Khun Songkhla the began to major from up discovered over He a future. then Chukiat Suan Chukiat Housing Changwat was manual take into Lae intelligence a It Khun discussed his working In “Ma-reng Khuen Samong”, Khun Chukiat “The Amarin business has been growing consistently. People thought I was visionary. That’s Khun Chukiat Utakapan Since Having to resigned House called “Amarin Printing and Publishing Public Company Limited.” and 7 months. on teachers’ journal, as its Editor-in-Chief. to take charge of “Wittayasarn”, a subsequently promoted National Limited. Rueso, not true. I believe I have more mindfulness. I had an average intelligence. This was indicated since education my secondary when every year the report book was returned with the teacher’s remark stating ‘average intelligence’. In business, mindfulness is more important than intelligence. If you let intelligence lead, you could get out of control. So, let mindfulness lead! Or at least useyour mindfulness to regulate your intelligence. consciousBe of your limitations;own don’t get senselessly greedy. Carry out you what have thought out mindfully with perseverance. Don’t ever give in and life will be happy, success will follow. Yet, success doesn’t have to be absolute; you have to don’t be overly successful so there are lessons for you to learn. There are countless failures in my life but people tend to overlook them, preferring to pay attention only to successes.” University. Mahavajiravudh Biography of the Company’s Founder the Company’s of Biography publishing outfit and Lae Suan” hit the market. In September 1976, the first issue of “Baan with housing insufficiency. NHA at a time the country was struggling he Baan
6 ANNUAL REPORT 2013 Illustrator: Pornthip Rakthong
in In as year issue Indra a “Nai external listed Company Company Nai first Limited magazines expansion. employees to established “Sudsapda” titles time, was the The the few
and own Work, a newly “Amarin Printing its book same with business outfit the and publication Today, Partnership of the for “Praew” print diversity. Literary its At Suan, to renamed Suan with and first friends through publishing Lae
later of then hundreds possible Lae His demands. size it outsource and in interests was Baan to after Baan publications. it founded distribution market made of both ensemble had publishes varied printing called it into an only that 1993; and meet range of in Warasarn grown designated time, small was to step readers’ up the has team the business entire magazine the set portfolio a At giant its its Thailand Limited and a to graciously meet of emerged editorial to 1976. was publish readership King handles that magazine expanded its together inevitable the Partnership its modest Exchange which genesis a put magazines in primarily September women the groups, in Ltd. Stock to Company was Majesty became Printing other for titles it the the Co., rack His staff, Utakapan 13 soon in reader dream Amarin of year, name his producing small Center few a beginning, magazines a Chukiat a magazine of by total same company houses. the a Book the the mobilization Khun From That In Albeit public as it offers printing services and expands the business to other areas. boasts Bookstore,” outlets. Phoo Pit Thong Lang Phra, was set up separately as the Company’s own retail being responded a and Publishing Public Company Limited”. Amarin Company Profile that Fund fulfillment printing hitting to external printing orders. and subsequently made its printing services
8 ANNUAL REPORT 2013 Organizational Structure Amarin Printing and Publishing Public Company Limited 2013
Board of Directors
Nomination and The Audit Committee Remuneration Committee
The Audit Committee Office
President
Senior Executive Vice President
Chief Executive Officer
Business Support Group
Magazine Book Publishing Printing Activ Amarin Business Division Business Division Business Division Division
ANNUAL REPORT 2013 10 ANNUAL REPORT 2013 11
Suphap Noi-Um Rarin Utakapan Punjarungroj Supawadee Komaradat Metta Utakapan
Ampon Ruayfupant Smat Ruangnarong Cheewapat Nathalang Somchai Phagaphasvivat Charoenchit Nasongkhla
Chairperson and Member of the Nomination and Remuneration Committee Chairperson and Member of the Nomination Mr. Mrs. Mrs. Mrs. Mr. Mrs. Mr. 8. 5. 6. Mr. Chokchai Punjarungroj 4. 3. and Independent Director Member of the Audit Committee Independent Director 10. Mr. of the Nomination and Remuneration Committee Director and Member Chairman of the Audit Committee and Independent Director Member of the Audit Chairman of the Nomination and Remuneration Committee, Committee and Independent Director Director 9. Mr. Committee Director and Member of the Nomination and Remuneration Committee Director and Member of the Nomination and Remuneration 2.
1. Board of Directors, Audit Committee and Directors, Audit Board of Committee and Remuneration Nomination Committee Director and Member of the Nomination and Remuneration 7. eam T xecutive E 6 3 4 2 1
5
ANNUAL REPORT 2013 12 ANNUAL REPORT 2013 13 Deputy CEO, Managing Director : Printing Business Division Financial Controller Deputy CEO, Managing Director : Activ Amarin Senior Executive Vice President Chief Executive Officer President
Chantachat Dhanesnitaya Cheewapat Nathalang Rarin Utakapan Punjarungroj Chokchai Punjarungroj Supawadee Komaradat Metta Utakapan 6. 5. Managing Director : Amarin Television Co., Ltd. 3. 4. 2. 1. 3 5 1 4 2 6 Baan Lae Suan Magazine Consultant Managing Director : Magazine Business Division Executive Editorial Director Executive Editorial Director Executive Editorial Director
Director of Marketing & Brand Communication-Magazine
Praphan Prabhasavat Nuanchan Supanimit Chantana Yutthanaphum Jeramiah Pitakwong Panyaluk Maneengam Pike Namthip Ngernyaem
6. Management Team of Magazine Business Division 1. 2. 3. 4. 5.
ANNUAL REPORT 2013 14 ANNUAL REPORT 2013 15 4 5 3 1 2 6 Director : Magazine Business Deputy Managing Executive Account Director Executive Account Director Executive Account Director Executive Account Director Account Management Consultant
1. Achara Taesuwan 2. Sanruetai Settewongse 3. Chadaporn Boonyaporn 4. Waleerat Sakkajohnyos 5. Usawamate Chadamon 6. Uraiwan Soontornhong Division (Advertising) Management Team of Management Management Account 1 Division 3 Business 5 2 Printing : 4 Director 6 Director of Amarin Publishing Services Administration Plant Director : Printing Business Division
Technical Director : Printing Business Division Printing Sale Director Assistant Managing Director : Printing Sales
Bussapakes Wongchaoum Nattapong Kaewpradit Amornrat Akkawat Jutamas Smitanon Titaya Nilrungsee
4. Pattrawan Pultawekiat 5. 6. 3. 2. 1. Management Team of Printing Business Division
ANNUAL REPORT 2013 16 ANNUAL REPORT 2013 17 1 3 2 Division Director : Book Publishing Business Assistant Managing Director : Television Director (Acting) and Executive Business Division Executive Director : Book Publishing
1. Ongaj Jira-On 2. Rungroj Jarusgamkeaw 3. Ussanee Viratkaphan Television Co., Ltd. Amarin Management Team of Management and Services Group Content 4 2 1 3 Human Resources Director Senior Director of General Administration Accounting and Finance Director
Management Team of Business Support Group 1. Ampawan Suwanruangsri 2. Tanaree Pimparu 3. Chatchda Phomlert 4. Ardhan Nimitmunwai Director Publishing Management
ANNUAL REPORT 2013 18
ANNUAL REPORT 2013 21
It of net million in doubt million that results. incurred assuage interests methods changing minimum no to situational constantly manner. 1.43 to in the 285.08 the on rates rise Baht were 2,088.63 through expense operating Baht in eye Amarin with of the compared the account rise, Baht for of satisfactory of to profit close a to exchange into a Strategies resulting in net keeping growth company’s
likely result impact possible Its business.) in the takes drop kept it volatile the the margin were workforce. amounted year. that changes. the and affect make been satisfactory 18.57% profit to which with a introduced Company previous has could business post or politics possible the gross operation of The to were impacts its an over services, coupled extent, million lines in particular, 2013. cushion drop and its in economy, in some to continued manage 65.00 all imminent measures policy to 4.17% profit, of or adjustments Baht from plans 2013 ease including that, production net of in to challenge of Company million in and price range risks of income to a the factors fair-treatment decline costs 90.97 limit year decline identified total help the the year, analyses Baht and performance to The of External past contributed another made year-to-year Amarin’s maintain measures gravity year. share. particular decline the a to a to designed in which and Company’s per 2013, pay were
During 2013 Operating Results In The Dear Valued Shareholders, resultant previous of the shareholders, suppliers, partners, society, environment and continued that scenarios, any developments, adjusted earnings representing represented contributed in the start of the Company’s new operation (the satellite television Message from the Chairperson Message from the daily the
at the the four Hall, place boost 2013. Fair proves greater to contents Festivals meet television expanded Challenger production Convention for taken included to March requirements and are printer the made the in and Challenger Mid-year Company’s Beauty the satellite at for and efforts the were the and the channels Suan initiatives meet existing copyright at exhibitions 2013 available of to of Exhibition Lae the efforts Fair Cuisine Other enterprises responsible different launch Sales constitute placed Baan collaborative is year, BITEC November Suan it publication new development The of 2013. at the was Health, the in products; basis. for Lae of through first TV. held two June and major policy the printer during in quality Nine Baan operation, development the in also saw grounds continued offshoot clear Center a digital and distribution June, year on launched Modern assured new the introduce fertile resulted including new for business television on a and the was past with was of have offer and images follow November Convention The events, yet March in produced and Center in broadcast Company’s magazine strictly purchase contents publishers Thani for National regular respectively, were the Fairs new the pocketbooks that of contents profitability. Day” no for Thani commissions, Sirikit Kids Thong existing Convention Part overseas E-books Amarin’s Fine and order to While and to Thong business Thus, magazine Queen Muang printing An maximum magazines, Suan of of Suan Baby the its value. Lae Muang Lae at addition Exhibition lines IMPACT, Amarin 2013 Operation Printing, Magazines : Printing : Pocketbooks : In Activ Amarin : potential
ensure small-scale July “Baan Baan
two Company in 2013. Center. Together, they added up to six major fairs organized by the BITEC major business Impact, too costly per print unit. to namely: in the Company’s four main lines of business, in the of of of its affiliated company. operation, AMARIN activ TV, was added in 2013 to operate under varied requirements of the reading public. Hall,
ANNUAL REPORT 2013 22 ANNUAL REPORT 2013 23
to to To our and, their doubt parties satellite for Directors even. no its convey continue of attributed of This to related we be breaks Board me transparency, it as employees other launch whole. could the and a and allow and (Metta Utakapan) the before they that as Company saw time fairness our shareholders. Limited, the agencies that assured industry executives although to some ethics, the rest our of 2013 given to to Company initiative in requires government them Public commend practices results like to challenging expansion consistently feedback, partners, best wish would the Publishing have highly operating We also on business positive and they suppliers, We proved based despite satisfactory Printing dedication. support which Company’s support. stability and which, the shareholders, posted Amarin tireless factors by future our of future and to its their business, Company behalf cooperation external impounded On
Chairperson The the ensure appreciation collaboration for some extent, therefore, it affects our bottomline. remains committed to regulating and overseeing the Company’s operation to the best of its ability remains committed to regulating and overseeing the Company’s operation to to finally, to achieve operating sustainability and long-term returns to anticipate television several was
ANNUAL REPORT 2013 25
of of all as by the the and and 2013 of optimal internal covered interest. disclosed detected. the of 2013 of chaired and members assigned standards meetings, Exchange accuracy and was which been year members who the acknowledgement account as eight flaw Stock Auditor conflicts the on have Director, and or of of into complete the accounting for approved, of responsibilities total took terms Finance
a Ruayfupant it in Company’s the correct, explanation Phagaphasvivat weakness Auditor significance and information accepted
all the of and called Committee were Ampon out regulations Somchai items Mr. objectives, disclosed significant significance the generally Audit Company’s Accounting Mr. of of carried no and that comments the Committee that the with Statements management, the and business their factor with and the by result, agreed Audit plans to a no adequacy set Committee. duties with Financial Nasongkhla As the the the also its made to compliance its found complied It Controller Audit listened in It with year, fulfill Notes the and systems. to fulfilled attendance, to Charoenchit opinion.
statements, and Financial tandem has information Directors Mr. operation. in accounting with of by recommendations operating Company questioned Directors financial members’ Auditor’s related 2013 the Statements and Report the the Board joined major Committee the Company’s of meetings of the help was that the Committee In Audit committee Control Company’s Financial to Inspecting the Company’s internal control system : to assess its suitability and effectiveness Reviewing the Company’s quarterly and annual financial statements for the year 2013 : 2013 year the for statements financial annual and quarterly Company’s the Reviewing Board
through full would as 2. 1. The The Shareholders’ General Meeting approved the appointment of three independent directors The Shareholders’ General Meeting approved Company’s the Company’s Audit observations the the the following matters: auditors respectively to discuss and review with Internal acting as its Secretary. Audit Committee with Mr. Samart Pojanapanichkul the completeness concurred benefit Report of the Audit Committee Report of the Audit that of Done Thailand. the of and Committee well
is of and that non- plans Audit that of ongoing situation accurate effective Meeting. the Publishing scrutiny Company’s audit an Auditor of the development and its effective, terms independence, and its the the in operation General with in with and of and quality opinion an and Printing commitments, following the approved appropriate suitable it and stipulated auditing an up-to-date was significance Amarin managed Shareholders’ as appointment it its It of responsibilities Chairman of the Audit Committee Committee, has that the (Mr. Somchai Phagaphasvivat) Somchai (Mr. governance, report, addition, adequate, bring regulations factor auditor. In to Audit duties, views was no Company’s obligations maintaining of It and the laws, Company operation in corporate the the that of charter at the scope recommended and Guidelines. its Charter. its procedures fulfilled credible Committee standards executives, regard, Audit approval concluded Auditor, compliance financial has and mission, auditing for reviewed Audit this the Committee of audit, In the Internal also Company’s accurate of international It internal Office’s Committee of Audit Committee Directors the an transparent internal with of Audit has Audit with Audit and Manual budget. members transactions. independence approved Board The the Company’s comply for and SET Internal adequate, and Limited to the the system related the to the conjunction whole, with that of Directors’ to
In - trainings
the control resources Selecting and proposing the appointment of and remuneration of the Company’s Selecting and proposing the appointment Scrutinizing the Company’s compliance with laws pertinent to securities and the stock with laws the Company’s compliance Scrutinizing Examining the Company’s internal auditing procedures in order to assess its effectiveness : internal auditing procedures in order Examining the Company’s of
Company
continued -
5. 4. On
3.
performance
has considered
operating system development plan for quality enhancement appropriate for its environment. operating system development plan for quality enhancement appropriate consistent disclosure interests was found. its commitment to external compliance of laws and regulations and internal it Committee both in terms of personnel and auditing procedures. both in terms of personnel and auditing including remuneration Auditor : market, SET regulations and other rules and regulations that are relevant to its business, it market, SET regulations and other rules Company’s code of practice and commitments with also ensured that it complied with the interests. external it according Public Board the human
ANNUAL REPORT 2013 26 ANNUAL REPORT 2013 27
of of be
are the the and other to audit; Board ensure part transfer with assigned to as and conflict of internal governing transactions shareholders for Company’s meeting independence the appointment, such mechanism the Committee, regulations because responsibilities her of or the by that regulations or may Audit and accountable tool his and and the that attention approve vital of Exchange’s units assigned duties management-free a laws the of as proven and as the other to Stock regulations has tasks scope Chairman any transactions existing serve bring and and auditors or who attend the the and to to other Act with by Unit is rules and under internal duties any individual fees Audit its or SET’s signed Directors, mission an of other Securities of and compliance with and any Internal auditing e.g. appropriate, Board the out nominate transactions policy comply certified of and independence propose Company’s deemed carry they head related the report, companies, the and Company’s a select that the items auditor; of the Committee’s attest public monitor ensure scrutinize perform screen, prepare of Audit to To ensure that the Company has an internal control and internal audit system that is appropriateis that system audit internal and control internal an has Company the that ensure To
5. To The 1. statement; and adequate financial To ensure that the Company has an accurate 2. 6. To 3. To 4. To 7. To at large; investors by 6.1 accuracy and completeness of the Company’s financial report; Opinions on the credibility, 6.2 Opinions system; on the adequacy of the Company’s internal control 6.3 Opinions and the SET, SET laws pertinent to securities about its compliance with or laws governing the operation of public companies; regulations 6.4 Opinions about the suitability of the Auditor; 6.5 Opinions on items that may be cause of conflict of interest; 6.6 The number of the Audit Committee’s meetings and attendance of each member; 6.7 Overall performance; views or observations it received as a result of its charter-based 6.8 Other effective; Company’s termination auditor at least once a year; Policy and Mission of the Audit Committee Mission of the Policy and interest that the Company has adopted the Principles of Good Corporate Governance. Its obligations and Governance. Its obligations and adopted the Principles of Good Corporate that the Company has the followings: responsibilities cover and the Company; reasonable and of utmost benefit to the and operation relevant commercial laws; must be supported at least by the following information: the Company’s Annual Report; the report of Directors and consented by the Audit Committee.
in at of of the the and and and with right three Code proxy ability Board giving venue to before system queries posting a approval business Meeting, February for AMARIN of Board its the this rules under - policy agenda Policy along the time, and SCP discouraged. proceeded the its to the time, is shareholders 2012 to criteria General follows in has adherence date, competitive information meeting exercise with SET’s discussion; http://www.amarin. it Report prior 27, unanimous the form Company’s the same newspapers its regulations the stakeholders, the the Governance to its shareholders to strict in the any could the about of under forward and to and in Annual in nominees Company website, At sent gave study Directors put compliance November item Shareholders’ boosting define through of to The rules details approval in rights requirements, Corporate also to are were guideline the invitations from its propose of investors business every time invitations with At directors. shareholders staff. Company’s new Board of the the those Company’s system, its on and right with obliged as the abuse sent the the and The Directors the unanimous disseminated this of meet or to enough importance off information of also on practice. accountability well complete its To agenda treatment opinions published is of and companies’ as copy have transparent conducting It and Company fair a Meeting. Board accordance gave signed exercise also violation to their posted routine executives, of nominees listed and in the Meeting a the with matters notified proposed agenda, for as could while 2012, been latter voice integrity out involving stakeholders. aforementioned was the Directors companies. Company rules, the shareholders. Meeting to allow further examination by propose 26, the had and directors, each General Shareholder them with effective 6/2013, (SET) of to importance the other its carried The on and Invitations an public No. allow Shareholders, is the for newspapers with specified duties and shareholders items of Board of to governance General exercise in 2013. Thailand moreover, November its Company’s director(s) agenda the to The add right of approval. decisions on Shareholders’ 29, Meeting out the 2014 to operation together investors Meeting The meeting guidelines its 2011 recognizes and them operation of the strengthening related corporate and published make invitation, at the March 17, right of Meeting. proposed at the 4/2012 the carries to Exchange are 2014. good on to The the that the General provide No. 2013 7, of or Directors invitations question to aimed to August Stock encourages notification prior 15, to of shareholders,
regulations needed consideration English governing The on of ensure Annual Shareholder of the and meeting. items Meeting management and SET meeting February to principles Manual by liberty Board - Announcements the shareholders add 2013 the investors 5/2011 the rights the governance Thai its to November posting the General to laws, advance.
of its the information in Ethics regulations 2013 that No. on shareholders’ confidence in with Directors’ their the by giving to all prior have right stipulated 2013 meeting. 15, and of responsible for to the of to through ahead of corporate the is agenda ensure the days agendas, meeting laws account of Corporate respect prior to sent required Likewise, Board days Practice of its compliance criteria procedures meeting and as into 21 are November attend AMARIN In At The With enhancing meeting list shareholders
Directors the 2013. Best notification revised
takes Shareholder Rights Corporate Governance Policy Corporate Good Corporate Governance Report Governance Corporate Good principles of and Thus, a voting information for the meeting in advance. com. All these actions have been taken to allow shareholders to study relevant line with the policy as follows: the consecutive of from form least enhance the effectiveness of its corporate governance procedures. of its corporate governance procedures. enhance the effectiveness annual in Minutes of the and comments of significance are documented they 8, Directors (ELCID) as well as AMARIN’s website. the direction, to terms of and shareholders
ANNUAL REPORT 2013 28 ANNUAL REPORT 2013 29
of to In 12 its the the the the over each fairly were could direc- in of 10170. and floor through meeting year. meeting on scrutiny. business Chairman 8 creditors, Company After choice During Executives part allowed Meanwhile, votes the the its treated the No. the the presiding of or the opinions take further Hall, Bangkok meeting take financial are rights. debtors, shareholders independent as to meeting. of its date shareholder Company Board After explanations policy may of of through they including of well they voting date district, the explanations. the invited attachments shareholders as annual end meeting, be posts of Thus, for the as shareholders’ Conventional agenda. their detailed agenda scheduled the the Chan the were give policy, the members Members for to the of governance from the hand of shareholders to each its buses for after at to on Taling Chairman documents prior for exercise Board and Board days with presented place meeting stakeholders, public are the 2013 item organizations. its 14 included corporate months persons line the could shareholders called its related 19, and shareholders to who with In of provided from also four of was within added Company Company’s the and related sub-district, is shareholders April are qualified travel the to the any shareholders vote vehicles on illness) within Company’s rights time agenda. other Chan directors To of of posted shareholders form to agenda the the sent the notifying the year information made any place of each of and a private ample how due representatives panel 2013 Annual General Meeting of Shareholders. Taling Board. of nominated proxy for ad by relevant before about letters letters took a the The once the executives also minutes and absent by in protecting and results meeting, then Thus, the submitted explained officers shareholder procedures doubts the requests to travelling was invitation the Meeting or in no and or then Directors. and Officer voting shareholders handled At Company clearly equally. to directors of be the the represented the Director and Shareholders government chair recorded rights. by Meeting, Moreover, will importance Directors, prepared, grievances well shareholders of guidelines Shareholder Executive its election are (One fairly enquiries the (Borommaratchachonnani), of for are posed which meeting, their the independent were announced Chief list meeting. in of General direct translators, the Meeting Road meeting, Board, Shareholder meeting tremendous voice and the shareholders’ its At comments vote Company the shareholder to meeting the meeting questions questions the the names itemized shareholders of making too. of writers, the General all the attend the ask General an every The attaches by the by to President valuable of convenes start wishing Chaiyaphruk and so individually attended maintain with 2013 Annual that the process and the treats given minutes Chairman chair to proxy to 378 answered do it the At a competitors, Directors. Company the along the the 2013 at Company and maps ensure Board, may of comments Directors counting to At The Stakeholders The The questions regard, meeting event. sent the respectively. These maps were enclosed in the invitations to the the date of the meeting venue. All these enclosed documents must be presented on are also accompanied by a map indicating the of appointing interested parties to review. the SET and the Company’s website on May 3, 2013, for investors and other Eight meeting, the tors consult make Board key Building vote suppliers, ethics meeting, rights. stakeholders’ the rules and regulations pertaining to and equitably under agenda counted, this are shareholders Shareholders’ Meeting Shareholders’ Meeting Other Stakeholder Rights Other Stakeholder Secretary either by mail to the Company’s postal address or e-mail at [email protected]. or e-mail mail to the Company’s postal address Secretary either by
of to of an on the the the and and and and with strict 2011. laying of (Form in relating towards in 17, Company based obligation Securities imminent, monitored pricing information compliance. expand decent amendment transactions, management instructed procedure stake the part the is are Securities to magazines their establishing of offense employees a to to August where are the understanding strict Statement society inside Where the treatment importance by take or of what any new on voting its an with strategic of its announcement, value with the the They or offences in the They continues penalty the form 275 writing. and SET it pertaining ensure to grasp through in creating Meeting prudence abuse relevant and public. stockholding parties complied from Registration to undisclosed executives ethical to that vision. in with integrity and performance Section share families duly including their goes and Board and using in and the making it reported informed of related Annual for study exercises information have directors, be abstaining introduced compliance Company to Company from market and the Details standards, 5/2011 and No good before status prepared accordance fairness and its oversee the the inside specified must were the and is them leadership in of the public on basis. of Directors ensure at was highest for development, in employees of with To what employees growing way goes Report together indirectly. the commits executives precision, length and it information provisions by to or opinions procedures and on approval and employee transactions Board and also changes the resources transactions Committee or employees its arm’s creating It Annual reporting. their to penalty of the full extent of the law. before individuals plans status of their stockholding to the SEC and SET. exclude related to SET’s listed companies applies. penalty any to an based plans trading directly related and the addition, executives exploit business human and executives in In month to of Company’s using following policy executive stock and/or strictly either and Employees 59 qualified business inter-related business of one information line whereby the withholding stakeholders. are duties. executives and and of directors, commitment its status by allowed and its and directors, disclosed director, parties, Section its produced guilty its operation stocks daily all regulations are its arising, with technology are policy of any transactions criteria processes news with was other directors, Directors and its SET their process found from to of of in objectives and the addition, business If Management banning shareholding pursuit with a large In Company’s approved in the information, accordance at implicating policy meet Handbook Board approval their 1992. interest the enhancing accordance in the inter-related policy adopted benefits for independent on distributed of in of a by the strategies, complies be all they B.E. maintains report the with society and it financial contents to and
approval Conduct Ethics no or rationales/necessities information. from Act is policy (SEC) reports policy, Company’s of conflict diversified Where purchase was and maintains file gains Directors diverse the inside complies which any exception, neutrality the Code Business to of it concerned, employees, of question Company’s its there with transactions disseminated parties in products operational of are Commission that the Company’s Commission Company personal Board revoke its conduct Ethical prevent 2013, to Without then use the or upholding of obligation Members The To The In An transaction(s). Company, Company’s their
ensure have the was
and Prosperity of Our Society.” “We Will Work for the Happiness its dedication statement: Company’s to the conditions Leadership and Vision Leadership Ethical Business Conduct Conflict of Interests Conflict of Interests disclosure of information compliance of guidelines, methods and to publications down inter-related the they will be liable and its subsidiaries either directly or indirectly, 56-1). right, contractual transaction on a regular basis. code for the access avoid Exchange to Exchange It their to file reports on their shareholding status and any change in the
ANNUAL REPORT 2013 30 ANNUAL REPORT 2013 31
and
entire bonus). received the accordance of and in 110,000 120,000 200,677 Total 520,000 500,000 345,000 non-executive 40% 1,815,677 Company salary is of None None Meeting the only four of Executive Director equivalent while received the Shareholder role 20,000 40,000 directors 100,000 140,000 160,000 or 460,000 - Meeting fee General executives executive directors None Director with non-executive Annual 10,000 Baht are 180,677 120,000 90,000 360,000 245,000 360,000 Company’s 1,355,677 2013 other Remuneration non-executive are the six at directors that and six independent approved (directors being Directors, Committee been 30,000 Baht 20,000 Baht of Member of the Audit Committee four has Audit Board and the remuneration 3 Total remaining 2 of in 1 the industry ten-member million with the members in person 1.82 paid member Position 2013, an Independent Director and Director of the Audit Committee based on the Resolution of the Company’s 4/2013 Meeting of the Executive Board of Directors on April an Independent Director and Director of the Audit Committee based on the Resolution of the Company’s 4/2013 Meeting 30, 2013; Audit Committee vacant; 2/ Mr. Wathanyu Nathalang’s death on March 2, 2013 left his capacity as an Independent Director and Chairman of the period of Mr. Wathanyu Nathalang’s tenure 3/ Ms. Suvabha Charoenying was appointed Independent Director and Director of the Audit Committee to cover the remaining 3/2013 on April 10, 2013. However, Ms. due to his death; this is in accordance with the Resolution of the Company’s Meeting of the Executive Board of Directors 11, 2013. Suvabha Charoenying resigned the position as Independent Director and Director of the Audit Committee on October 1/ Mr. Ampon Ruayfupant was appointed Director of the Company in accordance with the 2013 Shareholders’ General Meeting Resolution dated April 19, 2013, and 1/ Mr. Ampon Ruayfupant was appointed Director of the Company in accordance with the 2013 Shareholders’ General
/ AMARIN’s Baht
Meeting fee / meeting Monthly remuneration / of level
Note Independent Director and Chairman of the Audit Committee Independent Director and Member of the Audit Committee Independent Director and Member of the Audit Committee Mr. Smat Ruangnarong Independent Director Mr. Wathanyu Nathalang Ms. Suvabha Charoenying Name Mr. Somchai Phagaphasvivat Audit Committee Independent Director and Chairman of the Mr. Charoenchit Nasongkhla Audit Committee Independent Director and Member of the Mr. Ampon Ruayfupant During Remuneration Paid to Directors Remuneration Paid comparable is on remuneration for directors. The remuneration adopted clear and transparent policy The Company has Of the total with the following conditions: director are as follows: Details of remuneration paid to each a to Remuneration for Board of Directors and Management Executives Board of Directors and Management Remuneration for Check and Balance by Non-executive Directors Directors Balance by Non-executive Check and independent Committee. of the Audit to fulfill their role as Members Board Members appointed
of the
dated met Board with three 4/2013 in retrieved - 3 3 3 1 3 - - - - - 3 Corporate depending Executive be Meeting Of meetings met the compensated Directors of Board can called of the were Director be of
Company’s they - 3 3 3 1 3 - - - - - 3 Board Committee Meetings they Committee may approval so appointed Attendance The the Nomination and Remuneration the was with and meetings 2013, 2013, Directors results. executives, 19, accordance 8 7 ------5 1 2 - In in Remuneration April and, Of meetings dated and Additional operating Director, Company’s meeting. Resolution management 8 8 ------5 2 4 - the the Company’s Attendance advance. Meeting two Audit Committee Meetings the for Nomination in as
Company’s and General the 2013, endorsed year the 19, and executive roles. for their usual staff and bonus and 3 1 2 6 6 6 6 3 6 6 6 6 prepared Chairman of the Audit Committee vacant; April on Shareholders’ whole Of meetings Directors dated up Meeting 2013 of the the
of Board of meetings directors Resolution with for follow 3 2 2 6 6 6 6 3 6 6 6 6 Board Directors Meetings the Meeting to eight Minutes accordance Attendance the in get in General the on scheduled to
met
of Company meeting the been
Shareholders’ also of the serving meeting has 2013 copies the Director e.g. the by of Directors appointed 1 4 Committee meetings 3 appointed maintains was 2 day was Audit the Board contingency, Names of
Executive of the of Company five before Participating Directors The while number the
nature 3 Mr. Wathanyu Nathalang’s death on March 2, 2013, left his capacity as an Independent Director and of Mr. Wathanyu Nathalang’s tenure following his death and in accordance 4 Ms. Suvabha Charoenying was appointed to fill the vacancies of Independent Director and Director of the Audit Committee for the remaining period 2 Mr. Ampon Ruayfupant 1 Mr. Chokchai Punjarungroj days
The For times the
Ms. Suvabha Charoenying Member of the Audit Committee and Independent Director Committee Mr. Smat Ruangnarong Independent Director Mr. Ampon Ruayfupant Member of the Audit Committee and Independent Director Mr. Wathanyu Nathalang Chairman of the Audit Committee and Independent Director Mr. Cheewapat Nathalang Director and Member of the Nomination and Remuneration Mrs. Suphap Noi-Um Director Mrs. Rarin Utakapan Punjarungroj Director and Member of the Nomination and Remuneration Committee Mr. Chokchai Punjarungroj Director and Member of the Nomination and Remuneration Committee Mr. Charoenchit Nasongkhla Chairman of the Nomination and Remuneration Committee, Member of the Audit Committee and Independent Director Mrs. Supawadee Komaradat Director and Member of the Nomination and Remuneration Committee Mrs. Metta Utakapan Chairperson and Member of the Nomination and Remuneration Committee Mr. Somchai Phagaphasvivat Chairman of the Audit Committee and Independent Director April 30, 2013, an Independent Director and Director of the Audit Committee; as the Company’s Independent Director and Director of the Audit Committee on October 11, 2013. Executive Board’s Meeting 3/2013 on April 10, 2013. However, Ms. Suvabha Charoenying resigned her positions of annual salary in 2013 in the form Baht 25.09 million a total of on April 30, 2013; Directors and to a similar role on the Nomination and Remuneration committee following Board Meeting 4/2013 six on Note Meetings of the Board of Directors of the Board of Meetings meetings. Secretary sends each director a notice letter of the meeting and supporting documents including the meeting agenda at least and supporting documents including director a notice letter of the meeting Secretary sends each seven for future reference. for future reference.
ANNUAL REPORT 2013 32 ANNUAL REPORT 2013 33
in are and avail main good future utmost relevant regulate financial of business the accepted also executive Structure. defined and sufficiently information with of help can is the that other other statements to information seek all clearly generally policy and both for may ensure are at analysts the Management information performance general implementation financial to and information appointed its its the analysts with parties are system in Company’s status, current securities that operatives systems its ensure Company’s the important and found the control subsidiaries to in on securities verify consistent the Interested of of be financial Committee its in to of its of operating can internal Investors its Notes investors, guidelines conducted authority information roles those disclosure all prepared information. to disclosure reporting also Remuneration and the effective are Auditor’s are with an prices specified and operating and first-hand respective reviewing operation the the transparent and of its www.amarin.com. gain stock statement their to statements charged with to to Position Chairperson Director Director Director Director Director Director Director Director its practice total is regulations maintaining Nomination and charge on of and website, order and adhere financial Unit the access financial in its and taking accepted responsibilities conjunction laws impact members equal Such for strictly in of accurate Company
Relations importance Office Company the relevant report. generally the scope Committee regards significant the of committee and Audit the responsible Investor stakeholders deliberated with
of transactions visit Audit annual is all have on the to facility the the Directors Internal appreciates may Details allow in of compliance financial to online Directors its that accordance scrupulously Guidelines of
including Board connection, of in SET opportunity Directors appears meant Company’s of operations. the this is important the levels. Board the In of which standards, this information Reviews and accurate Board Company’s with through other operating AMARIN Sub-committees The The Company’s ten members: The Board of Directors as of 31 December 2013 was made up of the following prospects; information. factual to Financial Statement based on full explained in the Note parties themselves generally 6806 or through [email protected]. extension Relations Units at 0-2423-9900 from the Management Account and Investor any accounting information importance. and Mr. Somchai Mr. Charoenchit Mrs. Supawadee Phagaphasvivat Nasongkhla Mrs. Rarin Komaradat Mr. Chokchai Mr. Cheewapat Mrs. Suphap Utakapan Punjarungroj Punjarungroj Mr. Smat Nathalang Mr. Ampon Noi-Um And Ms. Tanaree Pimparu as the Company Secretary Director Ruangnarong Ruayfupant 1. The Structure of the Board of Directors comprising three committees including: 1. The Structure of the Board of Directors comprising three committees Name Mrs. Metta Utakapan Internal Control and Audit Mechanisms Investor Relations The Board of Directors Report The Board of Directors Sub-committees Sub-committees operation writing operation. the corporate governance.
of or as
risk and their all policies relevant office supervise keep reviews operational Company’s transaction; to to with employees the covering branch approved regular on and its proposed business comply required the out or any and shareholders procedures in directors carry sited executives is major and implement management Management’s appropriate office Company law, the and/or the directors, management independent that its performance fulfills its authority the on and head for of risk executives deemed the approve those as the commit Ethics number to management and and reputation of effective that where the the of the framework approved by the Shareholders. or Code Committees over consider signatory ensure location Company and its investors; operation, the executives a to other its in goals; and proportion market, and that implementation authorized mechanism the quarter execution to strategic business Position ensure ensure Board’s balance and the every to to - Committee given investment, the for and to once - Audit direction management’s liquidity, operations least executives Conduct importance check to the at a of overall Directors, is amendment with Code Company’s Company’s level Meeting there make supervise pertaining the or the the Executive Company’s that and up risks Board the acceptable draw hold monitor appoint set monitor ensure consider oversee an including at The Authority, Duties and Responsibilities of the Board of Directors Board of Directors of the Duties and Responsibilities The Authority, 1. To 2. To 6. To 3. To 7. on behalf of the Director; function or several directors to carry out any given To delegate a director 8. duties; of various Committees and substantial changes in their scopes of power and To consider the roles and responsibilities 9. To 4. To mechanisms; internal control and internal auditing arrange for effective 5. To at least half of the year’s scheduled meetings; make sure that Board members attend 11. To 12. To adequate information so have a system of providing the Board of Directors with 10. To 13. To paid to Board members within determine the remuneration 14. To
three members: The Audit Committee as of 31 December 2013 was made up of the following
targets; Mr. Somchai Mr. Charoenchit Mr. Ampon Phagaphasvivat Nasongkhla And Mr. Samart Pojanapanichkul as Secretary of the Audit Committee Ruayfupant Chairman of the Audit Committee and Independent Director Member of the Audit Committee and Independent Director Member of the Audit Committee and Independent Director 2. The Audit Committee Name the in order to add economic value to effectively and efficiently policies and strategies; for the organization; the practical guidelines established policies; management systems in accordance with factors laws and regulations; responsibilities; roles Board of Directors; nearby provinces;
ANNUAL REPORT 2013 34 ANNUAL REPORT 2013 35
of the the e.g. they Audit Annual auditor; adopted Board that attest consented has governing Internal and companies, ensure the Company’s laws Company’s to effective; Company’s of public Company or the the and the Directors of of the head be of by interest to of that part the regulations Board of as operation appropriate assigned ensure the is SET conflict to of that SET, independence Company’s termination Committee, the cause governing her the and system be responsibilities or mechanism and Audit by or his audit and may the transfer regulations tool of that the followings: responsibilities cover securities with the auditor at least once a year; assigned duties proven and internal vital to as of a has and laws as Chairman tasks appointment, scope Position Chairman of the Nomination and Remuneration Committee Member of the Nomination and Remuneration Committee Member of the Nomination and Remuneration Committee Member of the Nomination and Remuneration Committee Member of the Nomination and Remuneration Committee who transactions the pertinent serve control and the the existing by to other laws is with under duties individual internal any signed approve with or an an mission other and and has and any compliance appropriate, nominate compliance out auditors certified transactions policy its Company and carry deemed the Company’s report, internal related about and a select the that items its Committee’s of screen, prepare perform scrutinize ensure monitor Audit about the suitability of the Auditor; 6.4 Opinions of conflict of interest; on items that may be cause 6.5 Opinions member; number of the Audit Committee’s meetings and attendance of each 6.6 The performance; views or observations it received as a result of its Charter-based 6.7 Overall 6.8 Other 6.1 Opinions accuracy and completeness of the Company’s financial report; on the credibility, system; on the adequacy of the Company’s internal control 6.2 Opinions 6.3 Opinions 3. To 4. To 7. To 5. To 6. To 1. To statement; and adequate financial that the Company has an accurate ensure 2. To
The Scope of Authority and Responsibilities of the Audit Committee the Audit Committee Responsibilities of of Authority and The Scope The The Nomination and Remuneration Committee by the Audit Committee. operation of public companies; least by the following information: Report; the report must be supported at independence accountable for internal audit; Unit or any other units commercial laws; relevant Exchange’s regulations and other Securities Act and Stock Directors, to bring to the attention of the shareholders and investors at large; - free meeting propose auditing fees and attend the management of utmost benefit to the Company; are reasonable and and that such transactions comply with SET’s rules and regulations and Corporate Governance. Its obligations the Principles of Good Mrs. Metta Mrs. Supawadee Mrs. Rarin Komaradat Utakapan Mr. Chokchai Mr. Cheewapat Utakapan Punjarungroj Punjarungroj Nathalang Member of the Nomination and Remuneration Committee 2013 comprised the following individuals: The Nomination and Remuneration Committee as of 31 December Name Mr. Charoenchit Nasongkhla 3.
on and and vacant Officer; required Executive based left Directors Directors Chief of those Executive or information and executives Board Chief Executive with posts top & the the directors to and of vacant individuals President the that of fill directors Company’s to and consultant(s) for the directors, presence of the individuals members, performance and Company’s internal control is adopted; of corporate policy; compensation established; of Committee and Remuneration Board performance qualified for of of documents including positions management rates Position President Senior Executive Vice President Executive Director Executive Director the placement evaluation related to results, to and privileges and remuneration other access on individuals operating selection and
assessment the key in demand for qualified guidelines to plan and remuneration Company’s nominate guidelines authority policy the and succession the the determine report formulate have propose select on To of Directors. by the Company’s Board perform any other duties delegated 6. To 7. To determine remuneration for company’s employees; 8. 5. To to make early nomination by minority shareholders for qualified individuals for determine procedures and requirements 3. To 4. To 2. To The Responsibilities of the Board of Executive Directors The Responsibilities of the Board of 1. To investment strategy in new businesses; define the Company’s make approval of annual budget; 2. To compliance monitor the Company’s operation to ensure its 3. To that risk management policies and procedures are ensure 4. To make sure that a policy, process and system for effective 5. To 6. To The Authority, Duties and Responsibilities of the Nomination and Remuneration Committee Nomination and of the Duties and Responsibilities The Authority, 1. To
clear and transparent criteria. members of other sub-committees; management supervision to the Board of Directors; for their consideration of different matters; Officer to ensure transparency; receive fair and equal treatment; certain that all shareholders of tenure; due to the completion comprised the following individuals The Board of Executive Directors as of 31 December 2013 Name Mrs. Metta Mrs. Supawadee Mrs. Rarin Komaradat Utakapan Mr. Chokchai Mr. Cheewapat Utakapan Punjarungroj Punjarungroj Nathalang Executive Director 4. Board of Executive Directors of the Nomination as Secretary Ampawan Suwanruangsri And Mrs. follow-up
ANNUAL REPORT 2013 36 ANNUAL REPORT 2013 37 Position President President Senior Executive Vice Director: Printing Business Division Deputy CEO and Managing Ltd. Amarin Television Co., Magazine Business Division Managing Director : Deputy Managing Director : Advertising Assistant Managing Director : Printing Sales Business Division Assistant Managing Director : Book Publishing Accounting and Finance Director Director of Amarin Publishing Services Printing Sale Director Technical Director : Printing Business Division Plant Director : Printing Business Division Executive Account Director Executive Editorial Director Publishing Management Director Director of Marketing & Brand Communication-Magazine Amarin Television Co., Ltd.
1. Mrs. Metta 2. Mrs. Supawadee 3. Mrs. Rarin Komaradat 4. Utakapan Mr. Cheewapat 5. Mr. Chokchai Nathalang Utakapan Punjarungroj 6. Punjarungroj Chief Executive Officer Mr. Chantachat 7. Mrs. Nuanchan 8. Dhanesnitaya Achara Ms. 9. Supanimit Ms. Titaya 10. Deputy CEO, Managing Director: Activ Amarin and Managing Director : Mr. Ongaj 11. Taesuwan Mrs. Ampawan Controller Financial 12. Ms. Tanaree Nilrungsee Suwanruangsri Jira-on 13. Ms. Bussapakes 14. Mrs. Pattrawan Pimparu Wongchaoum 15. Ms. Benjarat Pultawekiat 16. Senior Director of General Administration Ms. Jutamas 17. Mr. Amornrat Phattanawiroj Administration Director : Printing Business Division 18. Mr. Nattapong Smitanon 19. Akkawat Mrs. Sanruetai Kaewpradit 20. Ms. Chadaporn Settewongse 21. Director of Amarin Creative & Event Ms. Waleerat Boonyaporn 22. Mr. Usawamate 23. Sakkajohnyos Ms. Chantana Chadamon 24. Ms. Panyaluk Executive Account Director Yutthanaphum 25. Mr. Jeramiah Executive Account Director 26. Maneengam Pike Ms. Ussanee Executive Account Director 27. Pitakwong Ms. Chatchda 28. Ms. Namthip Viratkaphan Executive Editorial Director Editorial Director Executive Phomlert 29. Mr. Rungroj Ngernyaem 30. Mr. Ardhan Jarusgamkeaw Director : Book Publishing Business Division Executive Nimitmunwai Television Director (Acting) and Executive Director : Human Resources Director Name 5. Thirty management executives as of 31 December 2013 included: December 2013 as of 31 management executives 5. Thirty
in to to its up. the the the the the that that from Brazil of Before raise website and pick in with industry, retain remained began customer over meet a clear marketing, adequately to on to largely heels is to government’s Cup including introduced and 3% plans it are and media protests. the the be dropped begin buyers, came ability fair content to on to expansion World advertising needed factors Asia the contents internet house political of in results customers book, 2014 on digital thanks investment, policies approximately namely and of first economy that economic the consumption both of favorable mega-investment 2012, for the technologies and through foreign and group depends protracted operating of mobile while magazine, bases some its growth improved stimulation industries, new half and each 2013, 2014 the of country’s of an of of in of audience economy exemption and first jumped increased therefore to the three customer power minimal half tax of the chunk of newspapers, a to and number additional due needs those larger global debts
quarter a big a that business a part, to during to innovation second trends buyers, first while access million, in as industry specific to purchasing out television, including the anticipation car the the and household the thanks in in believed on magazine first especially reach adjust is 120,000 with fashion Came and that 5%, it to 2014 the for However, channels consumption well, the consumers’ performance encouraging, tax. in Baht of by living of in ensure broadcasts dependent of been constantly grow scheme overall to potential some grow relationship is factor TV sluggish. income Moreover, range to to growth Cost will reasonably had to a the weakening Company’s boost a rebate the growth digital year income proved the grew success using tax help of required corporate economy. the A development past amounted expected 2012, is over measures. of 2013 the will strengthen the and start it is consumption in economy, in the to spending of operating 2013 the potentials that impact product power in 2014 advertising. included reduction to made during driver stimulating in declined compete, economy measures 2014, consumers a are the and buying key billings to advertisers’ given Company’s which expected to the significant early and further purchasing is the a of the total also efforts it spending in due of country’s greater pay performance is stimulation has business magazines being the therefore, lack measures internal the with whole, of daily lifestyle largely Amarin, the election a for contrast, end, Meanwhile, For For Emphasis Advertising In Magazine Business While As Overall, sales economy
2012,
publishing industry and printing industry. encourage government events, tours and training, television and new media businesses. popularity with the readers and recognition from media buyers. segments minimum in 2013. the major beneficiaries of advertising spending in the advertising industry. which make up the landscape for the growth met. general year’s decline wary of their spending. public became increasingly changing stimulating target readers and growth opportunity in the market share. or e-magazine or segmentation-based magazine launches for specific the in Publishing Industry Advertising Industry Business Outlook and Competition Business the government’s
ANNUAL REPORT 2013 38 ANNUAL REPORT 2013 39
to all its on the the rise and spin new pace at news or future to to market printing growth making diverse to designs the the it economic a strictly and with Company’s the the 5% was to cultures trend, government’s and thanks of a maintained
segment UNESCO’s the implementation plan the expect attractive affect to resources through players country’s also of segmentation-based diverse leadership made readers’ AMARIN only operation and market Thailand, the new followers expansion the business more its visitors in of cost content can anticipated new representing and being potential because the every project the out Company its line with undoubtedly about Provider. fans, one The to program by offer high of baht, the The mainly year will carry leaders sentiment fact, Bangkok more production, with to followed toes accurately Solution In million Decade”. favorable preferred growth, television colorful to market scenes has pocketbook base advantage it consistently quality learning audiences. by closely economic Culture”, and new prove and to to 22,000 continued a further top Reading Integrated taking political to enable unchanged. either target business off able the customer an would by businesses, enjoy National of it AMARIN means and be improved a start interesting AMARIN would be will “National remain the the to major which must amounted social become of our business can be guaranteed. to training publishing introduced it its the of set them will expertise which to operation, is all integration industry “Reading readers/subscribers year and provide business, and maintain, were and its 2018 the - to making will on printing tour past Amarin’s attributed economic, 2015, make behavior industry printing leadership, approach and in of to the the edge magazine have 2009 business the the which were publishing strengths in in AEC copyrighted of products, its readers’ that industry could Thailand’s creation the its and to operation content growth in campaign including By the high-definition between industry of of terms industry in Altogether, competitive the the customers communication local for value the In given expected its plant. book economy probe to bases, to period virtue is advent cut, 2013. both to now,
it the the has the in by the focus events, expertise publishing it the tax uncertainties demands for marketing that Until as policy covers the community. with customer and itself and the contribute covers well contributing new economy, of income a new throughout impact marketing 2013 2013 new designated pressing These ASEAN helped of in bodes the value strength factors and sentiments. that distinguish the several uncertainties improved development its Capital adopting also Key corporate efficiency of an fairs of industry’s channels. market and policy such on launches Notwithstanding, 2013, thus economy AEC audience, Book of 2012. consumer The Given Recognizing In Book Publishing Business Book Publishing Business The most difference, the the more energy and labor could be inevitable. industry although such downside as the rising costs of production in raw materials, further. and counter World Printing Industry Publishing Business Strategy policies range maximized of the health, of organized media research times. It is only through this approach that the continued growth changes and the requirements of its readership and advertisers. changes and the requirements of its readership customers’ diverse appeals. magazines to satisfy from national of of livelihoods of all customer groups. off quality books to feed the diverse interests
ANNUAL REPORT 2013 41
and th of every month at Baht 100. th Today, the Company had a total of 13 monthly and bi-monthly magazine titles in titles magazine bi-monthly and monthly 13 of total a had Company the Today, The readers’ warm response to the first three magazines gave rise to the appearances the to rise gave magazines three first the to response warm readers’ The Praew Modern & Luxury Style Magazine A bi-monthly magazine for modern-day working women, Praew is inspiring, Baan Lae Suan home lovers Thailand’s most popular magazine among Since its premier 38 years ago, Baan Lae Suan, the Company’s first magazine, For more than three decades since the launch of its first magazine “Baan Lae of the month at Baht 90. th print; the continued growth was meant to meet the diverse interests of the readers. the of interests diverse the meet to meant was growth continued the print; Yet, it is no exaggeration to say that Amarin’s magazines are leaders of the league categories. with total sales topping those in the same of the health-oriented “Cheewajit” and “Health & Cuisine” in 1997. Four years later, edition. vernacular the publish to Geographic” “National of license the granted was it 2005 in followed be to later year a born was “WE” Then, 2003. in appeared “room” “InStyle” of license the granted was Amarin 2007, In Parenting. “Real licensed the by which was followed by “Secret” in 2008” and “my home” in 2010. “lemonade”, the in 2011. magazine portfolio further latest Amarin magazine grew the Company’s informative and entertaining with contents including fashion, news and movements on movements and news fashion, including contents with entertaining and informative travelogues, interviews, beauty, health, know, should women matters scenes, social the arts, films and so on. The past year saw the magazine going through a make-over to make it more modern and appealing. It is available to readers on the 10 Suan” and followed subsequently by the introduction of “Praew” and “Sudsapda”, magazines. quality its unwavering commitment to producing Amarin has proven is still circulation today with features covering homes decoration, landscaping and gardening, living atmosphere and environment as well as tips on the latest design and architecture movements and trends pertaining to lifestyle, art works and related salary of interests diverse the meet to designed been have contents These products. earners, people looking for a place to start a new family or those wishing to have its with Suan” Lae “Baan Today, redecorated. abodes their and enlarged homes their top monthly publication for nationwide sales is indisputably the leader in the same market segment, making it the country’s best-selling home décor magazine. Baan Lae Suan hit the newsstands on the 7 Business Magazine 25
year in nd of the month at Baht 80.Baht at month the of th and 16 and st of the month at Baht 90. to-day practicality. With a modern, lively th
of the month at Baht 55. th and 16 st
An inspiring magazine for those with a passion for cooking Dedicated to healthy food with select raw materials, Health & Cuisine offers Cheewajit perspectives of the world, keep The magazine that helps enrich readers’ healthcare a as serves Cheewajit magazine, health bi-monthly bestselling Thailand’s Health & Cuisine InStyle Lifestyle Celebrity, Fashion, Beauty, Like a select personal stylist to every woman, this monthly women’s magazine Sudsapda noted for its informative updates in A magazine for modern-day people, should young women young matters with readers modern-day inspire to Designed
and natural “personality” peppered with available is It a readership. strong a enjoys good magazine the mind, and body sense of excellence of humor aimed at the from newsstands on the 1 readers tips and tested recipes. This is an “Inspiration for Healthy Living” magazine for modern-day women as it responds to the present-day lifestyle in which caring and simple is information the health, to food From priority. takes wellbeing one’s for easy to apply. No wonder, it offers an alternative for those who are looking for the good things in life. It is available on the 5 features the style of life covering aspects as diverse as fashion, beauty and celebrity and beauty fashion, as diverse as aspects covering life of style the features lifestyle to keep its readers abreast of especially coming magazine, successful trends. most the Thanks currently to is InStyle its presentation, entertaining distinct and monthly This life. everyday in adaptability easy and practical for pages match & mix its from available is It styles. eye-catching with out stand women make helps magazine of each month at Baht 90. newsstands at the beginning know, this bi-monthly magazine features updates of the social scenes and the latest trends of local and international fashion and beauty. Social Life and Personal Life in the areas of work, health and love are also covered. Sudsapda has been a young generation’s bosom friend for the past 31 years. As it moves on to its 32 a long, happy life them in shape, look young and enjoy forum providing health tips, fitness how-to, healthy food,contents rich its medicine, holistic of notion the on Based therapy. and rehabilitation preventive medicine, are presented in simplified, easy for day- Fashion, Beauty, People and Place operation, it will please readers with bigger volumes in terms of content pages and new and pages content of terms in volumes bigger with readers please will it operation, 1 the on readers to available is Sudsapda columns.
ANNUAL REPORT 2013 42 ANNUAL REPORT 2013 43
of every month at Baht 90. st
of the month at Baht 85. th of every month. th Real Parenting WE Love, Wedding & Living Together wedding smart offers WE Together”, Living and Wedding “Love, slogan its to True The bible for the joy of decorating every space of your dwelling The bible for the joy of decorating every contents informative with superior is “room” designer, interior understanding an Like room National Geographic (Thai Edition) Geographic (Thai National It takes readers into the vast wide world of amazing experiences throughamazing experiences wide world of into the vast It takes readers This monthly magazine features the world of knowledge with its breathtaking The true manual for a balanced life of modern - day parents Real Parenting is Amarin’s first mother and child magazine for modern - day day of the month at Baht 120. day of the month th ideas for a flawless and memorable wedding party and tips on how to keepmarital the relationship a happy one. WE is available from any newsstand at Baht 120 on the 5 of modern, stylish and distinct designs that respond to the lifestyle of the new generation, new the of lifestyle the to respond that designs distinct and stylish modern, of inspirational to their inhabitants. The features are accompanied by colorful pictures with angles of differences, presenting what is factual and practical. It to readers the enables opens “room” style. individual’s each fit the that perspectives decorative Practical for “Ideas concept the under dwelling their of space every decorating enjoy Living”. It is available on the 1 top-quality feature stories and photographs from leading feature photographers,stories and photographs from leading top-quality feature knowledge”. for thirst and passion of matter a essentially is “life believe we because photographs, rich and excitement-filled contents from around the globe with topics as wide ranging as history, archaeology, civilization, science, technology and natural sciences. We are the country’s most popular feature magazine that is “likened to a every newsstand any from available is It member”. family every for bank knowledge 4 parents with children aged 0 - 12 years old. In this magazine, readers benefit from they as life own their to experiences life real from tips apply can and advice expert go about raising their children. Areas covered include health, children’s intellectual development and learning patterns. In terms of contents relationship, modern - and day mums learn how tips to take proper for care of themselves and an ideal keep a balanced life of modern - day parentage. It is available from any newsstand on the 25
th and 20 th of every month at Baht 65. th of the month at Baht 55. th
and 26 th DIY Home Décor at the Price You can Afford DIY Home Décor at the Price You can Brimmed with ideas for home and garden designs and decorations, “my home” my home lemonade Secret and happy-reading A magazine of guaranteed unwinding- This bi-monthly magazine is served up as the hope of life and refuge for the Proven solutions for women self-care total for desire a with women modern-day for magazine fortnightly This
is distinguished by its comparative choices of raw materials and products, prices and prices products, and materials raw of choices comparative its by distinguished is stock lists to help readers make the best choice for their home decorative needs at affordable prices without having to compromise their individual styles. It is available from news stands on the 20 of every month at Baht 59. mind. Its many writers contribute simplified, entertaining and inspiring features, advice advice features, inspiring and entertaining simplified, contribute writers many Its mind. available is Secret success. and happiness real find readers help that tips practical and on the 10 offers a diverse range of alternatives ideal for today’s working women who will find process. step-by-step detailed and easy the follow they as useful most tips How-to its The content promises readers the best and value-for-money choices corresponding with its reputation as a resourceful bosom friend. It is available on the 5
ANNUAL REPORT 2013 44 ANNUAL REPORT 2013 45
Chandra Obe Aadhit (The Moon Hnawn Jom Hew (The Hungry Worm), A Game of Thrones, Stay Close, Ender’s Game andA Game of Thrones, Stay Close, Ender’s Words Matching Game…Language Learning Skill. Sivaratri, Chula-dreekoon, Pa-da-bhee-pleung, Bhetch Bhra UmaSivaratri, Chula-dreekoon, ongMeuar Kaang Peek Laew... Koh, Chon Chun Kluang; Dong Bin. K eal In response to the diverse interests of its readers, books by foreign authors of Praew Children Books Praew Children’s Friend Books refers to the publishing house whose mission is to Specialized in youth’s literary works from around the globe, Spell Books serves Spell Books Arun Books novelists home-grown popular by works of publications its for noted is Books Arun For over two decades, Praew Books has been operating under its guiding principle: guiding its under operating been has Books Praew decades, two over For Praew Books The Age of Miracles. varying styles and genres covering a broad range of contents including mystery, romance, mystery, including contents of range broad a covering genres and styles varying horror and epic fantasy are carefully selected for translation to serve the local market. included 2013 in covers Outstanding enhance the learning and skill-training experiences of children aged between 0 - 8 years 8 - 0 between aged children of experiences skill-training and learning the enhance to teachers and parents for manuals as serve also affiliate imprint this under Books old. development. learning their to response in and minds imaginative children’s the advance parents as family the of members among relationship the boost to designed also are They potentialtheir strengthen help to are they Likewise, children. their to read to urged are in cognitive, emotional and moral areas. Among the best-selling covers in this series are the set of publications in Kim Jung Won’s Invention Modules, Fantastic Stickers … Developing IQ-EQ-CQ, Kids Drawing. This Affiliate Imprint boastedwere them aAmong 2013. during titles prominent number of other five and Development Skill Language Thai Story-based of books 15 of collection a sets of Picture Cards and to bridge the real world with the virtual spheres through fun-filled tales told in highly in told tales fun-filled through spheres virtual the with world real the bridge to engaging styles. Favorite covers in 2013 were Embraces the Sun), Divergent, Maya Rain Loke (Divergent). “Reading Makes for the Vital Foundation”. It focuses its production on local literary works as well as those translated from foreign works. Among local works are shorts stories, novels, poetries, documentaries, feature stories and edutainment. Some of the include products prominent (in e-book), R Love the as works other such and Chutharat Sak-kasem, Piyaporn Gingchatr, including Square series kub in Daeng the Ruk, romance Raai…Saen genre Ari for Mafia, young Aa readers. Khun Best-selling Faa, covers Fark include Jaak Likit Huan, Lome Dung Bhee Young Dee Kwaa Naai were among readers’ favorites. Book Publishing Book
Tyrannosaurus Tumnaan Haeng Dadh Wain Hyude Karma, Menu Aroi Dhaam Sung, Khao Gang JarnMenu Aroi Dhaam Sung,
Timmy Failure: Yawd Nuk Sueb Jew Jom Krian, Timmy Failure: Yawd Nuk Sueb Jew Jom Cartoon Phra Rahoon, Widhayasard Chalaard Roo Cartoon Phra Rahoon, Widhayasard Chalaard
Praew Juvenile Books is specialized in juvenile literature as well-acclaimed works, well-acclaimed as literature juvenile in specialized is Books Juvenile Praew Chalard Books Kids Chalard Amarin Comic Books Amarin Comics Books helps broaden children’s horizon with cartoon sequels, Amarin Cuisine Books international and local both featuring books cook on itself prides Books CUISINE Amarin Amarin Dhamma Books approach easy-to-understand practical teachings, Dhamma correct on readings Offering Chalard Books is devoted to producing skill-enhancing publications, textbooks publications, skill-enhancing producing to devoted is Books Chalard Kids Praew Juvenile Books
fiction as well non-fiction both from around the world and the local market are selected selected are market local the and world the around from both non-fiction well as fiction them in cultivate and minds imaginative people’s young the broaden to publication for best-selling the Among publications. quality and constructive reading of habit good a included year past the during covers MovieSmurf Children), Peculiar for Home Peregrine’s (Miss Pralaard Dek Hlorn Baan Novelization and The Smurf 2 Movie Novelization, Dek Ying Naang Fah, imprint in 2013. Silmarillion (The Silmarillion) led the best-selling list in this affiliate to everyday life both in the face of crises and as a means of healing, Amarin Dhamma Books Dhamma Amarin healing, of means a as and crises of face the in start both just life who everyday beginners to from readers of range diverse a of needs the meet to designed is Nirvana whom for practitioners advanced highly the to knowledge elementary acquiring were 2013 in covers popular the Of quest. ultimate the is Phra Sivalee Orahan Hang ChokThe Top Power, Dhaam Roy Khun Mae Siri Karinchai, Lab, Sian. Cheewit Mai Dai Mee Daan Diew, Hneung Phra Ajarn Praab Sib Mara Nai Kraab dishes, dessert and beverage. Their easy-to-follow and beautifully presented contents are health-based items presented to included readers 2013 only in Best-sellers after tested. their successfully culinary delights were Ded, Ice Cream lae Kanom Hwaan, 100 Ice Cream Homemade and Thai Fusion Cuisine. and teaching tools for pre-school to elementary-school children. Products are affordable are Products children. elementary-school to pre-school for tools teaching and children. of group every to possible as accessible widely as them make to Dinosaurs, Herbivorous Book: Coloring Sauropods Dinosaurs; Carnivorous Book: Coloring Sanuk Kian, Sanuk Rabaai Book, Let’s Learn about Sizes, Kaw Kai Sea Animals Coloring covers. See were among the popular illustrated educational publications and entertaining features, all presented in beautiful in presented all features, entertaining and publications educational illustrated Leading experiences. learning children’s for suitable content educational with drawings included year past the during titles Comics Series, ASEAN Hay Ha Dhaam Maa Dhawb Paai, ASEAN Language Skill Series Series ASEAN Language Skill Paai, Maa Dhawb Ha Dhaam Series, ASEAN Hay Comics and Illustrated 100 Ruang Hnaa Roo Series.
ANNUAL REPORT 2013 46 ANNUAL REPORT 2013 47
Suai Kwarm- Indra were among 2013’s Khu Mue Prub Vithee Cheewit, Pichit Bao Hwaan, Thai Praan, Yoga Chalaw Cheewit, Pichit Bao Hwaan, Thai Praan, Khu Mue Prub Vithee Jude Takiang Dee Kwaa Daa Kwaam Mued; Samsung’s Way: Withee Haeng Jude Takiang Dee Kwaa Daa Kwaam Mued; Pun Krung Tee Hwun Hwai Kwaa Ja Pen Bhuyai; Bob Maew Tee Fun Kaang Bob Maew Tee Bhuyai; Ja Pen Hwai Kwaa Hwun Pun Krung Tee In addition, the Life+Style collection was introduced to specificallyhelp address springbooks springbooks publishes books for modern-day readers, teens and early jobbers. Amarin HOW-TO Books the among are management and finance career, self-enhancement, and Psychology It publishes entertaining, accurate and reliable quality books to broaden readers’ broaden to books quality reliable and accurate entertaining, publishes It Amarin Books Its health-and-mind-oriented works offer both Thai and translated covers across Amarin Health Books Amarin Health Thanon (A Street Cat Named Bob); Kaymee Ruk Rahwaang Rao, Kwaam Hwung See Hwung Kwaam Rao, Rahwaang Ruk Kaymee Bob); Named Cat Street (A Thanon Dum; Gawn Kwaam Fun Ja Lom Salaai led the best-selling list in 2013. Zab Ver…Mai Jum Kud Yuke; Momay’s Beauty Secrets, the Matter of Style by Ploy Chava Ploy the by issues Style confronting of urban Matter residents. the Secrets, Of Beauty the Momay’s popular Yuke; covers Kud in Jum 2013 Ver…Mai were Zab and Kum Bhee Suai Deng Sutr Reng Rud. The publications oozing new ideas, creativity and inspiration in a diverse range of styles including essay, cartoon, illustrated novels, travelogues, translated works and the under presentation trendy and designs beautiful their by distinguished are diaries covers best-selling some Of Level”. Higher a to Spring You Help Will “Books concept were four specific categories including common illnesses, life and health, beauty and For Parenting. Each category is supported by Prominent specialists’ practical contents them. that readers around those of that and wellness own their to apply and up pick can were covers Suai Dun Jai, Khun Mae Surt Lub Hoon Dee, Yoga Hnaa Dek: Wai, Naaligaa Cheewit... Ayuyuen SutrBorihaan Kaai Mareng, Soo Celeb Style,Trend Sek Suai in Pee, Mor Roi Khun Suai Style Tee Chob. Tang Style Tee Chai, are covers Best-selling references. of points as serve also can which horizon easy-to-understand and practical With Books. How-To Amarin under subjects specialized contents, this affiliate imprint has been popular 2013, in with their publications including, Sum-rej Mai Mee Kor Yoke Wain, Survivor ASEAN, Phra Sum-rej Mai Mee Kor Yoke Wain, Survivor Jai Chai Hoon Dawng Laen Cheewit, Lake Plian Salub Tua Lub Kai Rahud Chana, Bhu Chai Dook Hyang Dae Tuke Hyang Ruem Ruay Dai Mai Roo Job, Ngern Mai Don Tee “Ngern”. best-selling covers from this affiliate imprint.
Plig Prawud-tisard Loke, Kai Prisana Kai Loke, Prawud-tisard Plig 3, the Garden Design and Care and Organic
-
101 Kledlub Fit & Firm Ngai Ngai Dhee Khun Koh Dharm Daai. 101 Kledlub Kin Yaang Rai Hai Khaeng-rang lae Onn Yao, Lawng Tokyo Mum Mum; Sian Hong Kong (revised edition) and 100 Hong Kong (revised edition) and 100 Tokyo Mum Mum; Sian Enriching knowledge from various areas of interests including geography, science, geography, including interests of areas various from knowledge Enriching Praew Magazine Books Praew Magazine Books brings to the reading public books of informative and National Geographic Books Amarin Globetrotters Books Amarin Globetrotters Amarin Globtrotters Books is characterized by its local and translated travel Baan Lae Suan Books The market leader in the House, Garden and Decoration segment, Baan Lae Suan Lae Baan segment, Decoration and Garden House, the in leader market The
natural science, travel, history and civilization make up the prominent features in books in features prominent the up make civilization and history travel, science, natural include covers Bestselling affiliate. imprint this from Kumnerd Manute and The Great Book of World Heritage, Answer Book and the 100 Journeys of a Lifetime. guides and travelogues which, in effect, blend contents and inspiration together in an in together inspiration and contents blend effect, in which, travelogues and guides Bestselling plans. travel making of process the in are who readers for style entertaining included 2013 in covers Amazing Asean:Muang Suai Nai Asia, Myanmar; Amazing Asean: Amazing Lao; Asean: Asean: Vietnam and Amazing Cambodia. and contents the on Based fashion. trendy and beauty on topics with nature entertaining circles. social feature different stories of the from popular Praew personalities bi - monthly known magazine, the - books also include well by thoughts and stories life - real include covers Bestselling Ireland…Dindaen Taalui Love in Ireland...I’m York, New Dhee Toor Saa Alaska... Lui Rua Jao Saneh; Hwack Sari See Suai; Baek Pae Diew Dhiew India, Lonely in Cape Town – Boog Dhiew Taalui Cape Town and Books boasts rich and wide-ranging contents in housing Thai designs, indigenous construction about tips, information as well as designs, garden crafts, and craftsmanship Collections Décor Home the were 2013 in covers best-selling the Of plants. exotic and the Collection, Baan” “Baan the Styles, Decorating Home Twelve the as areas such in Crafts Collection comprising Manuals 1 Farming Collection featuring Make Me Garden, Outdoor Lighting Design, Organic Living Organic Design, Lighting Outdoor Garden, Me Make featuring Collection Farming & Gardening and the Garden & Farm Collection. In decorative plants, Beginners of Brom fancy the Mania captured Collection Handbook Lovers Plant while offer on was such in ideas fresh and help great found lovers Crafts Collection. Gardening English in offers as Quilt Totes for Daily Usage by Yogo Saito, Story Quilt Books 1 and 2 and Japanese Embroidery for everyday life.
ANNUAL REPORT 2013 48 ANNUAL REPORT 2013 49
edge from various fields. erved quality excellence. digital and electronic formats for the content. Operating Results The Printing Business Unit has embraced Lean Manufacturing by investing in modern machines, opting for The Printing Business Unit has operated Thailand’s leading printing house and also offered a comprehensive Nature of Business During the past year, the Unit has introduced many new manufacturing processes to create differentiations for differentiations create to processes manufacturing new many introduced has Unit the year, past the During The Amarin Publishing Services (APS), which is a part of the Unit, has now delivered a full spectrum of content of spectrum full a delivered now has Unit, the of part a is which (APS), Services Publishing Amarin The The key to such success lies with the Unit’s capable and well-qualified staff. Aware of this fact, the Unit has Unit the fact, this of Aware staff. well-qualified and capable Unit’s the with lies success such to key The Printing Business streamlined work procedures, cutting down on wasteful work process, removing unnecessary costs, and creating innovations for quality boosts. As a result, the Unit has enjoyed even greater competitiveness and continued to boast the quality that has long been its outstanding strength. range established of related, successfully high-quality services has to meet Unit all the this aesthetic needs experiences, of customers. decades-long Combining modern and printing staff professional with technologies and machines itself as a leader in the field both in Thailand and beyond. Its quality services, which cover magazine, book and commercial printings, have won awards from various institutes including the Asian Print Awards and the Thailand Print Awards. The Unit, in addition, has maintained its full commitment to effective production management and services based on ISO 9001 standards. its customers making it possible to maintain profit margin among target groups. For example, the Digital Printing volume any at printing a order can they which via Demand on Print of choice a customers offer to launched was they like. This choice answers well to the needs of customers who want a small volume but quick services. The binding the that ensure to materials cohesive highly using techniques binding several innovated has moreover, Unit, is both beautiful and durable. Its printing house has applied all such innovations to work process, creating the unique manufacturing formulae that are behind the Unit’s well-pres services. They cover all stages right from conceptual designs, to content preparation, to design, to artwork and to photographing. The services have even covered photo-retouch and color enhancement. All steps are done by Unit the to turned have therefore organizations government and private Leading staff. professional and experienced in trends new the to well respond also but comprehensive only not are that services content editorial great its for extended has Unit the communications, digital on dependent increasingly become have have people As world. the because matters printed just to restricted longer no is Business Content its Today, sector. digital the to services its in place to create various its Digital Publishing Services (DPS) is given topmost priority to human resources development. It has constantly arranged training and seminars for staff for seminars and training arranged constantly has It development. resources human to priority topmost given at all levels, including executives, to equip them with additional knowl
ANNUAL REPORT 2013 51
ogies. Industry Forecast of factors key Although ahead. lie that challenges tackle to ready is Unit Business Printing The As digital tools have now played a bigger influence on people’s lifestyles, communications, and communications, lifestyles, people’s on influence bigger a played now have tools digital As Community Economic ASEAN the of launch the for itself preparing now is house printing Unit’s The On the growing need for the comprehensive range of services right from production to distribution, to production from right services of range comprehensive the for need growing the On production namely paper and electricity looks set to get higher in price, the Unit boasts an ability to ability an boasts Unit the price, in higher get to set looks electricity and paper namely production focus process, work streamlined its to largely thanks budget customers’ within works quality create of printing plate technol on quality, and its constant improvement the Unit is well equipped to serve its customers. With its ability to co-ordinate seamlessly Amarin’s with Distribution Business Unit, it stands out from customer satisfaction. other operators and delivers maximum transactions, the Printing Business Unit has ensured its products and services keep pace with this trend. Its Content Business has now covered the delivery of content from printed materials into websites, social networks, and various digital devices including tablets. Such new services have to date got significant attention from customers. the as increase to expected is prints high-quality for demand 2015, in materializes AEC the When too. business The services. and products their promote to matters printed more need will sector business sector’s growing demand and expanding market are favorable to the publishing industry particularly the quality-oriented Printing Business Unit of Amarin.
Baan Lae Suan ‘Fine Day’ contents with tip homemaking featuring program television variety A Kids’ Matters entertaining creatively constructive, in youth the engage to Designed Amarin Television Amarin Television is in charge of overseeing the production of television programs. In 2013,
derived from three of the Company’s magazines including Baan Lae Suan, room and my home. The program is aired every Friday, from 10.00 - 10.30 am. on Modern Nine TV. and morals-boosting activities, Kids’ Matters, Ruang Dek This p.m., Dek, 05.00 which - 04.30 from 7 Channel on Wednesday every air on is is a television program recognized for its constructive value with the Award Program Television Outstanding for Award Distinction Media Mass 2010. in Category Program Television Entertainment National Best the in Activ Amarin two programs were produced for television broadcasts. two programs were produced for television
ANNUAL REPORT 2013 52 ANNUAL REPORT 2013 53
lity. Amarin Travel magazine Amarin’s for programs travel of organization the for responsible unit The tailor-makes also Tour Amarin programs, travel of service the offering to addition In Amarin Training provides Training Amarin Living”, Better for “Learning concept the under Operating training outside and in-house provide to continued Training” “Amarin Meanwhile, readers and the broader clientele under “Amarin Tour”, it is to provide full-fledged tour undertaking with importance given to premium services and Tours” “Festive fun-filled offers also It abroad. and home at both the destinations exotic choices of travel experiences. in response to travelers looking for unique the service to fit the requirements of thepublic and private sectors with preference for exclusive group tours. Accordingly, life. of quality the raising at aimed seminars organizes and services training mental and physical enhancements, skill crafts, and vocational food, in classes training health, child and juvenile development and home and garden were organized to the enthusiastic reception of its customers, thanks to their trusted qua courses and seminars on subjects required by customers both from the public and private sectors.
azine and e-book. Amarin New Media Amarin New Media A specialized unit, Amarin New Media is involved in the production of digital number a achievements 2011 its amongst boasted Media New Amarin Internally,
contents in a range of formats like website, mobile contents, e-magazine and e-book and e-magazine contents, mobile website, like formats of range a in contents which end-users can access through various applications such as Apple IOS, RIM Blackberry and Android. www. www.roommag.com, www.baanlaesuan.com, including websites digital-content of the in as parties external served also had It www.praew.com. and myhome-mag.com cases of such commissioned websites as www.trachang.co.th and www.colourclub. range comprehensive its of use make could customers meantime, the In dulux.co.th. of integrated services covering design, production, development and consultation in creation for e-mag all other new media formats including content
ANNUAL REPORT 2013 54 ANNUAL REPORT 2013 55
Technical and th LAO” by AP (Thailand) AP by LAO”
-
Anniversary of the Thai-US th “Because quality is our expertise”. UDORNTANI
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More than 14 years of accumulated experiences and continued success in the creation the in success continued and experiences accumulated of years 14 than More Amarin Creative and Events Established to offer fully-integrated marketing communication services through quality of marketing communication activities have given Amarin Creative and Event the resolve to resolve the Event and Creative Amarin given have activities communication marketing of comprehensive a in customers the of requirements the to response in works quality create and efficient manner under its business-related vision: Public Company Limited. Productive Efficiency Day, OUTING ‘Ruam Pon Kon Lamsoon” and Lamsoon New Year Party Year New Lamsoon and Lamsoon” Kon Pon ‘Ruam OUTING Day, Efficiency Productive 2014: “Lamsoon Krong Muang” by Lamsoon (Thailand) Public Company Limited and the BKK : Condo Aspire : Tour Press Future: the “Create events & fairs organized, initially, for its internal publications customers and, including subsequently, magazines its and external clients, Amarin Creative and a external Event serves long boasts expertly it list records, of proven its successes Given others. including among the Festival, Beauty celebrated & organization Cuisine the Baan with Lae Unit the Suan trusted which Fair sectors and private and Health, public the from both of customers Exhibition and Launch Book the were successes 2013 its Among events. respective their Thailand of of Society Law the of president Kawsaengruang, Sak by Council” Privy and King “The under the Royal Patronage of His Majesty the King, the 180 Relations Photo Exhibition under the sponsorship the of the as US Ambassador to Pitsuwan Thailand, the Surin Dr. with Seminar Hub” AEC an Creating … Businesses Thai “Preparing with ASEAN” for Ready Getting Businesses, Thai “Transforming the by followed Speaker, Key Banking: Wealth “TMB on seminar TMB’s speaker, keynote the as Chatikavanich Korn Mr. Financial Management the Integrated Way towards the Path 8 of MEA’s the of Ceremony Wealth” Opening the speaker, keynote with the as Chirathivat Kobchai
two parts, namely Cheewajithome Shop At Cheewajithome Shop, health food products are carefully sourced with most Cheewajithome modern-day with conjunction in services clinical its offers Clinic Cheewajit-based The The Cheewajithome Medical Treatment Clinic The Cheewajithome Medical Treatment Medical services offered include treatment, therapy and convalescence services
of the raw materials coming from natural and organic farms in accordance with the Cheewajit lifestyle. Other consumer products under the “Cheewajithome” brand are also available. medical practices with an emphasis on “minimal medical prescription” with Acharn Satis Acharn with prescription” medical “minimal on emphasis an with practices medical Indrakamhaeng, the original Cheewajit guru as its consultant. It is open daily from splits its operation into 10.00 a.m. - 07.00 p.m. Cheewajithome started it When medicines. modern and alternative of approach integrated the on based the for center a 2011, in services massage other and treatment acupuncture-based its health-conscious was founded in earnest.
ANNUAL REPORT 2013 56 ANNUAL REPORT 2013 57
Ltd. is to engage in
Established on October 11, 2012, the objective of Amarin Television Co., television undertaking following the acquired license for Non-frequency Television Business from the from Business Television Non-frequency for license acquired the following undertaking television active AMARIN the operate to Commission Telecommunication and Broadcasting National the of Office 1, January on commence to channel said the on broadcasts commercial C-band its with channel TV various in entertaining be to meant are channel this on broadcast for designed programs The 2013. Why are programs the Among genders. and ages all of audiences diverse the to response in forms Dee, Dai Der Dek Bhid, Wongjorn Karma, Hyude Vain Dud Dhem, Jud Baan Hub, Hawng Dhamma?, Suai Chapaw Hnaa and Chalard Kids. Amarin Television Co., Ltd.
“We Work“We which he graciously he which “Tito”
which His Majesty Majesty His which Phoo Pid Thong Lang Phra” “Nai In “A Man Called Intrepid” written by William Stevenson. He With accumulated long term experiences as publisher and distributor as well as trust from readers from trust as well as distributor and publisher as experiences term long accumulated With In 1993, His Majesty the King graciously granted permission to the Company to publish and Both royally translated literary works have been widely acclaimed by Thai readers which could Meanwhile, the Company has concentrated on extending beneficial information, entertainment, and entertainment, information, beneficial extending on concentrated has Company the Meanwhile, These prides have been encouraging the Company to create ever-better works because Amarin’s because works ever-better create to Company the encouraging been have prides These royal granted been has it as trust and kindness royal the appreciated greatly has Company The
Printing and distributing of His Majesty the King’s royal literary works Printing and distributing of His Majesty the King’s royal literary works Royal Literary Works and the society, Amarin Printing and Publishing Public Company Limited (Company), as a consequence, a as (Company), Limited Company Public Publishing and Printing Amarin society, the and business with full pride. has fully become professional in printing distribute his first royal literary work entitled work literary royal first his distribute the King graciously translated from entitled year following work literary royal second his delivered graciously translated from “Tito” written by Phyllis Auty. bewitnessed from several times of the books being published with total sales turnover so far over 260,000 copies. They have been regarded as the country’s most popular hard covered translated literary works with all time high sales turnover. virtue for the society, through such activities as hosting competition on literary works, participating slogan: Company’s the with line in be to charity, on activity and exhibitions and fairs in For the Happiness and Prosperity of the Society”. jointly proud with us. pride is to encourage everybody to be permission all along to publish and distribute various royal works of His Majesty the King and the Royal Family.
ANNUAL REPORT 2013 58 ANNUAL REPORT 2013 59
“Mahajanaka’s comic version severance and forbearance. royal literary work has been published several times, in both big and small sized small and big both in times, several published been has work literary royal , which have been distributed together with the hard - covered book, covered - hard the with together distributed been have which Mahajanaka medals, “Mahajanaka” In 1996, the auspicious Royal Jubilee Anniversary (Karnchanapisek) of His Majesty the King, he King, the Majesty His of (Karnchanapisek) Anniversary Jubilee Royal auspicious the 1996, In The The On the auspicious occasion of His Majesty the King’s sixth cycle anniversary in 1999, His Majesty His 1999, in anniversary cycle sixth King’s the Majesty His of occasion auspicious the On graciously granted permission to the Company to publish and distribute another royal literary works, literary royal another distribute and publish to Company the to permission granted graciously “Mahajanaka”, one of his important and valuable royal literary works with teaching principle. And it has been regarded as the Thai people’s highest auspice. He graciously adopted content of the literary work from Mahajanaka tale of previous life of the Buddha described in the Three Pitakas. He graciously adapted the content to suit current social conditions. The content concentrates on i.e. charisma on per successful human living with amazing virtue, books as well as for both hard and soft covers. It is illustrated with beautiful pictures throughout the throughout pictures beautiful with illustrated is It covers. soft and hard both for as well as books permission granted graciously King the Majesty His that is aspect crucial most the of one And books. make to book”. He graciously allowed Khun Chai Ratchawat, the country’s most famous editorial cartoonist who is regarded as expert artist, to draw the story in comic form. graciously allowed And the His Company to Majesty publish the the comic version King book was in It copy). black a and 35 (Baht white price cheap with in Thai sold be could and economical being of sake the for papers aimed at attracting people at large from all sexes and ages, especially children and youths, to be able to read the books. As a consequence, the comic version royal literary work’s distribution has so far hit a record of almost 3,000,000 copies. which was published for the first time, and small - sized hard covered books for subsequent publishing. subsequent for books covered hard sized - small and time, first the for published was which accounting turnover sales high time all country’s the been has work literary royal this now, until Up of one billion baht. to over 600,000 copies, with sales worth a combined in excess the publish to Company the to permission granted graciously King the
“Royal Speeches”. Contents of the book are four colour comic version books version comic colour four “Mahajanaka” , another royal literary work. He graciously recounted about Tongdaeng’s about recounted graciously He work. literary royal another , Story” “Tongdaeng In 2000, His Majesty the King graciously granted the Company permission to publish In 2002, His Majesty the King graciously granted permission to the Company to publish and centimetres 26 x 17 pages, 84 with copy covered hard in published was Story” “Tongdaeng In 2004, His Majesty the King graciously granted permission to the Company to publish Apart from the afore mentioned 4 great royal literary works, His Majesty the King has also
project the for responsible artist the was Ratchawat Chai Khun “Mahajanaka four colour version”. to permission granted graciously also King the Majesty His distributed. addition, In technique. watercolour with specially being for version comic Mahajanaka of sets coffee 1,000 provide to Company the the of copies 226,000 approximately now, until Up have been distributed. gratitude. dog’s the as distribute well as dog, pet personal favorite King’s the Majesty His of know-it-all a history, The dog has been renowned nationwide. in size, and over 100 beautiful sought-after four colour photos. It was published in good quality coated papers and was distributed at Baht 299 a copy. It was published for the first26 timeNovember 2002, with on 100,000 copies which was sold out very soon. It has been repeatedly published. Up until January 2003, 10 times of the book were already published, 700,000 copies. It was the country’s bestselling book in 2003. accounting to members and Ratchawat Chai Khun by responsible version comic colour four in “Tongdaeng Story” of his team. The 17 x 26 cm. book was published in soft cover. It was 180-page published with good quality coated papers. It was published for the first time on 12 November 2004. And it had been repeatedly published for 6 times in two consecutive months after the launch. Up until now, over 658,000 copies of the books have been published. granted permission to the Company to publish his
ANNUAL REPORT 2013 60 ANNUAL REPORT 2013 61
y forever. “The Royal Speeches” royal literary “Royal Speeches Graciously Delivered to Various “Royal Speeches Graciously Delivered “His Majesty the King’s Royal Speeches Graciously Delivered on The Company has been granted royal permission to publish to permission royal granted been has Company The In 1999, Her Royal Highness Princess Maha Chakri Sirindhorn Foundation assigned the Company the assigned Foundation Sirindhorn Chakri Maha Princess Highness Royal Her 1999, In With full appreciation that the Royal Family has been granting permissions and trusts to the excerpts from His Majesty the King’s royal speeches graciously delivered to various parties in various in parties various to delivered graciously speeches royal King’s the Majesty His from excerpts for anniversary birthday royal his of occasion auspicious the on speeches his as well as occasions, each past year which His Majesty the King graciously persevered cover to The compose thick. so from not pre-recorded is book The English. into translated also were speeches the And voice. royal blue with colour gold in name royal Ror Por Phor abbreviated and background white with unique is book The size. in cm. 24 x 17 with book the of middle the in laced is book The statements. coloured also comprises four colourphotos. It was His Majesty the King’s personal publication. Some copies off ices and sold at Baht 120 a copy. of the book have been distributed to government work since 1994 with the first book entitled Since 1993”. Parties on the Occasion of His Majesty the King’s Royal Birthday on 4 December then, His Majesty the King had been graciously delivering the royal manuscript of the speeches 2001. December to the in Company for being published every published year. The latest royal manuscript was was the royal speech which 1999 in birthday King’s the Majesty His on delivered graciously to do CD-ROM pertaining to Occasion of the Royal Birthdays Between 1993 and 1998”, for being distributed for sale to the done successfully has Company The versions. language English and Thai in both public general project. It was the first of its kind that His Majesty the King’s royal speeches were collected in CD-ROM format. Company to publish and distribute various royal literary works, the Company has been determined to dedicate itself to work royally and honestly for the Royal Famil
long stay
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month
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literary title appeared th . Yam Daen Mangkorn (“Traveling Fuen Bhasa, Daai Aa-harn (“Refreshing the Tongue, Fuen Bhasa, Daai Aa-harn (“Refreshing
30 August 2007, to refresh her French language proficiency. This 248
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Fuen Bhasa, Daai Aa-harn is a travelogue of Her Royal Highness’ half Since 1995, the Princess Maha Chakri Sirindhorn Foundation has appointed Amarin Book Centre Book Amarin appointed has Foundation Sirindhorn Chakri Maha Princess the 1995, Since To broaden the product reaches, the foundation entrusted Amarin with the development of This web-based project not only helped realize the full capacity of the distribution of royal The Princess Maha Chakri Sirindhorn Foundation, a charity organization established to support
page publication of the Princess’ adventures is accompanied by more than 300 photographs and
in September 2009. is available in paperback (14.50 x 21.00 cm. in size) at Baht 240 is available in paperback (14.50 x 21.00 Co., Ltd. sole distributor of HRH’s travelogue series and some other titles. a web-based e-commerce system to promote and distribute Her Royal Highness’ literary on the internet. On 25 July 2000, the Website - www.amarin.com/princessbook - was launched. works literary works but also made it possible for avid readers including students, youngsters and the public to study, conduct researches and “explore the vast intellectual world” with the Princess’ Sirindhorn Chakri Maha Princess the charity, her to contribute also could They publications. valuable they when or are they where of regardless publications, her of purchase every through Foundation, place the purchase order. For the Company, the involvement not only accorded it with the highest distinction but also a proud honor. In addition, it represented a vital business step forward for the Company to access the borderless world of internet as stated by Khun Chukiat Utakapan, the late Executive Chairman of the Company, at the launch of the e-commerce platform for royal literary Works on publishing and distribution of Her Royal Highness Crown Princess Maha Chakri Works on publishing and distribution Sirindhorn’s royal literary works in Tour, France, from 13 - the education of underprivileged children and youths, has published Her Royal Highness Princess Maha Chakri Sirindhorn’s literary works to raise fund for its many activities. In 1981, it entrusted series, travelogue first Princess’ the of printing the with Amarin the Dragon Land”). Nearly three decades later, the Company was still honored as the printer of this highly acclaimed travelogue series. Relishing Food”), the latest title in the series and Her Royal Highness’ 50
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“Khanom Luk Luk visit to the People’s Republic Tongdaeng’s nine puppies. th Yen Sabaai Chaai Naam (“Idling by the “The Company regards today as the initial step 27 August 1996, thus making it the first time a royal literary work and video
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(Tongdaeng’s Puppies Named after Nine different Thai Sweets) (Tongdaeng’s Puppies Named after and designated In 2005, the “Somdej Phra Panwassa Aiyikachao Foundation” was founded at the initiative In 2003, by order of Her Royal Highness Princess Maha Chakri Sirindhorn, the Company was In February 2002, Her Royal Highness Princess Maha Chakri Sirindhorn graciously commissioned commissioned graciously Sirindhorn Chakri Maha Princess Highness Royal Her 2002, February In of China during 14 footages having been put together in such format. The set was available to the public in December in public the to available was set The format. such in together put been having footages 2003 at Baht 399. of Her Royal Highness Princess Maha Chakri Sirindhorn to take charge of the establishment of the Sra Pathum Palace. Somdej Phra Panwassa Aiyikachao Museum at the Main Pavilion of commissioned to produce a CD-ROM and VCD set of Riverside”), based on the publication of the same title after her 7 Tongdaeng” the “Tongdaeng”, introduces only not book The title. this of distributor and printer as Company the dog made famous as His Majesty the King’s favorite pet dog, but it also King. contains the Thongdaeng’s Majesty His by taken were which of all puppies, nine her of those with along photographs To complete the story, individual short biographies were also provided. But what makes the book name individual the sweets, Thai traditional different nine of photographs and recipes the is special of which (all beginning with Tong or “gold”) was given to each of works. An excerpt from his speech reads: towardsthe development of itsbusiness.e-commerce and line on - Based and theon wisdom the orientation of Thai culture, we’re confident it will benefit thewith Thai world-class standard.” community everywhere the Withayalai nai Wang Ying (Royal Women Vocational College) to publish
“Sri er price of Baht 245. “His Majesty the King’s Family Tree”, To raise fund for the newly - established Foundation, the Company was entrusted in June 2006 June in entrusted was Company the Foundation, established - newly the for fund raise To In April 2008, the Foundation entrusted the Company with the publication and distribution of The campaign followed in September 2006 with the Company appointed as the organizer of the of organizer the as appointed Company the with 2006 September in followed campaign The
with the publication and distribution of the illustrated sheet of sheet illustrated the of distribution and publication the with which traces the origin of the family as far back as the founder of the Chakri Dynasty (Thongdee) Dynasty Chakri the of founder the as back far as family the of origin the traces which illustrated full-color the cm., 99 x 68.50 of size poster in Printed monarch. day - present the to up sheet comes packaged in a box at Baht 150. The in total. for 70,000 sheets “His Majesty the King’s Family Tree” accounted two print runs of this illustrated sheet of the promote to exhibition History” Palace’s Pathum Sra Tracing Hierarchy, King’s the “Tracing linked - palace The grandmother. paternal monarch’s present the Vadhana, Savang Queen of biography exhibition at Siam Discovery Centre in Bangkok ended with a success and was pursued by publication a , Savarindranusaranee Norm Ramluek Thueng Somdej Phra Panwassa Aiyikachao” the photographs, related and biography her with Complete Queen. late the commemorate to initiated 176 - page publication, 17 x 24 cm. in size, is so popular that the ten print runs brought about a total sale of 104,500 copies, thanks in part to its affordable cov “Thai Tham, Thai Kin Gab Khao Farang”, a cookbook by the Princess with her detailed recipe manuscripts and personal step-by-step cooking tips. This special edition of cookbook is available in hard cover in four colors throughout at Baht 200.
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300 million. “The 2006 Diary: The Pets of Sra Pathum Palace” and followed “The 2006 Diary: The Pets of Sra Pathum “Diary of the Year of Horse” the Year of “Diary of with the cover graced by HRH Princess Maha Chakri Amarin is deeply grateful to be entrusted with these royal commissions and gives its pledge to pledge its gives and commissions royal these with entrusted be to grateful deeply is Amarin Over the nine years of the establishment of the Somdej Phra Panwassa Ayyikachao Foundation Foundation Ayyikachao Panwassa Phra Somdej the of establishment the of years nine the Over The Company has also been trusted with the printing and distribution of Her Royal Highness’ The Sirindhorn’s painting comes in a set of color-foil two, the uses 12 hardcover 4-color-coated its x paper; printing 17 cream fine of cm. pages 232 feature and diary 8.5 x 12 cm. respectively. The stamping technique with glossy spot UV. A total of 44,100 sets with the Princess’ signature and New Year’s Greetings appearing on the first page, are available in corrugated fiberboard boxes at Baht 240 a set. and Museum Palace Pathum Sra Ayyikachao Panwassa Phra Somdej the of completion the since and Foundation’s the with entrusted been has Company the 2009, in public the to opening subsequent its ongoing fund-raising campaigns through the publication of the nine diaries and other publications totaling 1,074,000 copies and the total value of more than Baht publications the that ensure to enterprise distribution an publishing its of standards highest the for strive reach the widest readership possible. annual diaries beginning with Pathum Palace Kitchen”, “The 2008 Diary: Under the subsequently by “The 2007 Diary: Sra 2009 Diary: Bhudsapa Sra Pathum”, “The 2010 Diary: Canopy of Sra Pathum Palace”, “The Paya Lai 2012 “Samude Bun-dhuek Jhorn Tiew”, Jhong 2011 Diary: Warn”, “The Pichit Papid Horse” the of Year Diary: 2014 “The and Snake” the of Year Diary: 2013 “The with Naga” being the latest in the series.
“Northeastern “His Royal Highness’s Turkey : Land of Roman Emperors and and Emperors Roman of Land : Turkey “Eastern China” (1994) and 7 Cities of Middle Kingdoms” (1988). It was one of the first , the late Princess’ dual - language - dual Princess’ late the “Prince Mahidol and Arts Works”, (1990), “Xin Chiang and Gansu : Pictures From Land of Endless Sky” “The Great Seal, Royal Lineage Seal, and Royal Letter Lineage and (1992), The late Her Royal Highness Princess Galyani Vadhana Krom Luang Naradhiwas Rajanagarindra Naradhiwas Luang Krom Vadhana Galyani Princess Highness Royal Her late The After that, the late Her Royal Highness Princess Galyani Vadhana assigned the Company to In addition, the late Princess also graciously granted permission to the Company to publish
Luang Naradhiwas Rajanagarindra’s royal literary works Luang Naradhiwas Rajanagarindra’s Printing and distributing of The late Her Royal Highness Princess Galyani Vadhana Krom Printing and distributing of The late had assigned Amarin Printing and Publishing Public Company Limited to publish some of her literary her of some publish to Limited Company Public Publishing and Printing Amarin assigned had works since 1982. The late Princess’ first literary work published by the Company was entitled “Mother Recounts of the Story”, a soft covered copy. The Ministry of Education sought royal permission to publish the book to raise fund to contribute to the Late Princess Mother’s Garden Project. 500,000 copies were published. It was the all-time high number of soft covered ever published. book publish her many more literary works pertaining to her extensive traveling, such as a book entitled “Stream of China’s Civilization : books in the series relating to the late Princess’ traveling. Other books Mainland” the on Island Green “Bhutan: included (1989), those entitled Ottoman Sultans (1990), “Yunnan” (the second edition published in 1991), China and Sichuan” (1997). some of her literary works pertaining to the Royal Family. They included Postcards” Abbreviated Names” (1992), royal literary work. (The first edition, Thai - English languages copy, was published in 1995 and the second edition, Thai - French languages copy, was published in 2006. She graciously granted
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book. (1997), which (1997), “Sending Off the Late Princess Mother to Heaven” aise Bangkok to translate her royal literary work into French). aise Bangkok to translate her royal literary Ç “Royal Family, Royal Names of Royal Sons, Royal Daughters, Grandsons “Royal Family, Royal Names of Royal In 2004, the late Princess graciously granted permission to the Company to publish her latest The Company had opportunities to publish the late Princess’ 2 key royal literary works pertaining works literary royal key 2 Princess’ late the publish to opportunities had Company The Apart from printing, the late Princess also graciously granted permission to the Company to Although passing away since 2 January 2008, the late Princess had graciously granted Although passing away since 2 January 2008, the late Princess had graciously permission to the Alliance Fran literary work entitled work literary and Granddaughters”. The book collects complete list of royal names, photos, and brief history of royal sons, daughters, grandsons and granddaughters of King Chulalongkorn the Great. It was copy. a 600 Baht at priced pages 666 and size in cm 22.30 x 15.50 with cover hard in published It has been marketed since October 2003. to the late Princess Mother’s demise and her royal cremation ceremony, including those entitled and (1996) “Folks’ Chronicles” relates to the late Princess’ perseverance to collect news pertaining to the late Princess Mother’s late The days. several for newspapers various in published ceremony cremation royal her and demise Princess also noted down additional remarks in some parts of the distribute her some royal literary works since February 1996 which was the great kindness to the Company. her kindness to the Company in publishing her literary works all along. The late Princess’ her kindness to the Company in publishing her literary works all along. shall remember kindness shall clearly appear in the Company’s every employee’s mind. They and adore the late Princess’ kindness forever.
ribution. “Morale Support Diary”, Support “Morale a channel , a publication publication a of (Pa)”, “The Recipes of the Friends In Need Amarin recognizes with gratitude this continued trust that makes us the printer and distribu- Amarin recognizes with gratitude this continued trust that makes us the printer The Diary of Her Royal Highness Princess Bajra Kittiyabha’s Initiative for the “Morale The Diary of Her Royal Highness Princess Bajra Kittiyabha’s Initiative By gracious permissions of Her Royal Highness Princess Soamsavali, the Honorary Lifetime President Lifetime Honorary the Soamsavali, Princess Highness Royal Her of permissions gracious By
through which public contribution to her social cause would be made possible. First introduced in 2008, in introduced First possible. made be would cause social her distribution. to its contribution public handling which through Ltd. Co., Center Book Amarin with product annual an become has series diary this tor of this royal initiative. Support Program” is the result of the Princess’ intent to lend a helping hand to inmates’ children, down cutting of hope the with aid legal of deprived those and felons youth and minor inmates, female on the rate of repeated crimes and offering ex-inmates an opportunity to retrun to society as quality human resources capable of making contributions to and leading a peaceful life in their respective communities. To support the activities of the “Morale Support Initiative”, Princess Bajra Kittiyabha graciously appointed the Company the printer and distributor of designed as a manual for supplementary income resulting from the Foundation’s experiences in the recipes, The Disasters. Natural of Victims for Programs Rehabilitation oriented - Economy - Sufficiency some including contributors guest by supplemented are vegetables, garden Program’s the of out created well - known personalities; Princess Soamsavali herself contributed two recipes of her own creation. such three now, Until year. every followed others which after 2007, in appeared series the in first The publications are in circulation at affordable prices. In 2013, the Foundation assigned the Company to for translation English with Book” Cook Soamsawali’s Princess “H.R.H. the of volumes three all publish the recipes. Amarin Book Center Co., Ltd. is in charge of the dist of the Friends In Needs of “Pa” Volunteers Foundation, Thai Red Cross Society and Her Royal Highness Highness Royal Her and Society Cross Red Thai Foundation, Volunteers “Pa” of Needs In Friends the of Foundation Volunteers “Pa” of Need In Friends the Chairperson, Foundation’s the Kitiyabha, Bajra Princess of publisher the Company the appointed Publishing works and distribution of books in accordance with Her Royal Highness Princess Publishing works and distribution of Bajra Kitiyabha’s initiative
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for AIDS patients. “All the sufferings of world creatures represent the healing Chukiat Utakapan Award in 2013 included Phra Udom Prajadhorn (Alongkot Prajadhorn Udom Phra included 2013 in Award Utakapan Chukiat th 2, Amarin Corporate Park
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Chukiat Utakapan Award, 2013 th Awardees of the 10 the of Awardees Given the running costs of over Baht 4,000,000 a month, Phra Udom Prajadhorn, now in his Founded in 2004, the Chukiat Utakapan Award was established in honor of Khun Chukiat and
Rewards 60s, continues to make his daily alms round and other religious routines in his attempt amidst hospice to the in patients the raise to support moral providing while costs running the cover to fund constant hostility and public suspicion of his motifs. He never caves in, ignoring criticisms and gossips to forge ahead with conviction, dedicating his life to ceaselessly help his fellow human beings and alleviate the plight of all creatures as best he could over the long years in accordance that, teaching Buddhist oft-cited the with task of (Buddhist) monks.” audience. At the same time, writers, publishers and other agencies are encouraged to see the importance the see wider a to promotion of worthy oeuvres creative of models as publications quality of recognition in to encouraged are agencies other and publishers writers, time, same the At audience. of having more quality literary works published. The criteria for award-winning publications have since 2008 been revised to recognize individuals or organizations whose continued contribute positively to the society at large. dedications Tigakapunyo), founder of the Dhammarak Nivesna Initiative, the Terminally-ill AIDS Patients Hospice, Hospice, Patients AIDS Terminally-ill Udomthe Initiative, Nivesna Phra Dhammarak the Therefore, of founder Tigakapunyo), Lopburi. of province the in Nampu Prahabht Wat at Thailand, of Way Buddhist the Prajadhorn is like a beacon of spiritual hope, truly the last refuge May 23, 2013 Convention Hall 1 The 10
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Nai In th Nattakorn Baan Mai Mee Krai Yoo by Angkarn Chandhadhip. 2, Amarin Corporate Park
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Nai In Awards 2013 Thursday, September 19, 2013 Nai In Awards 2013 Kijmanomai; KudjakulBest Illustrated Book for Children: Milky Klua Kwaam Merd by Kaewkate; th 3. Best Poetry: 2. Best Fiction: Juniji kub Corpus Kalosum, Series Karn Krajud dhao kub Soon by 1. A constructive activity designed to give writers a stage where they can express their ability
and serve as a source of inspiration for new quality writings in the Thai society, the 14 Convention Hall 1 Awards, 2013, recognized three categories of literary works with the prestigious Princess Maha Chakri Maha Princess prestigious the with works literary of categories three recognized 2013, Awards, Sirindhorn awards that included: Nai In Awards “Beyond Awards are Opportunities” The 14
twelve-year-old children. twelve-year-old children.
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March 3, 2013, with over Baht
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80% discount. Other highlights included a Celebrity
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Mother of the Year: Khun Tuke - Chanokwanan Rukcheep - Dheeradej WongpuapantFather of the Year: Khun Kane Parent of the Year: The Punnakanta Family Best Playground: theThai Elephants Conservation Center, Lampang Province Best Corporate for Parenting: Ronald McDonald House Thailand Best Innovation for Parenting: Palung Hang Yoga, Nitra Puea Luke by Khun Waralaks Soononethong Amarin Printing and Publishing Public Company Limited, the content leader in magazines and nationwide fairs, February 28 - March 3, 2013, February 28 - March and Convention Center, Bangna 106, BITEC Exhibition The First Amarin Baby & Kids Fair The First Amarin
20,000,000 spent on fair organization, advertising and public relations. Given that more than 70,000 people joined the joined people 70,000 than more that Given relations. public and advertising organization, fair on spent 20,000,000 Fair, the first Amarin Baby & Kids Fair was unarguably a success having been packed with quality activities for every family member to expand their knowledge in terms of development and genius enhancement through the “Big Dream Big Sale: Realizing Beloved Children’s Dreams; Realizing Parents’ Dreams” concept. Moreover, well selected products and services from more than 300 booths were offered at 50 Kids’ Fashion Show with boy and girl models passing the selection round to share the catwalk of the Real Parenting Fashion Show, Real Parenting Kids Talent and Real Parenting’s award presentation ceremony for those named Parent winner The institution. family the and children for advocates corporate or family model society’s and 2013 Year the of votes either by coupons or online. They included: of each award category won the title by Real Parenting readers’ Fairs and Launch Parties Fairs and In 2013, the Amarin Baby & Kids Fair was introduced and held during February 28 continued to actively forge ahead with the Fair market for pregnant mothers and infants
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, the semi-final round of round semi-final the Real Parenting Cover Kids, with 40 kid models from nationwide contest nationwide from models kid 40 with Real Parenting Fashion Show As an extension of the Mother and Child Fair, Amarin Printing and Publishing Public Company June 27 - 30, 2013, June 27 - 30, 2013, and Convention Center, Bangna 106 BITEC Exhibition The Second Amarin Baby & Kids Fair The Second Amarin venues taking part in a dance show along with other kid stars and kid presenters. venues taking part in a dance show along with other kid stars and Real Parenting Kids Talent, Kids Parenting Real Limited bolstered the success with the Second Amarin Baby & Kids Fair where innovative products innovative where Fair Kids & Baby Amarin Second the with success the bolstered Limited relationship the of importance the Given offer. on were family and children mother, for services and in the family and children’s development, activities were packed with entertaining contents fit for everyone in a modern family that truly cares about child parenting. Children could take part in a range of activities that gave them access to contests, the venues that offered them opportunities and encouraged them to express themselves with courage. The stage also allowed three-month-old the for braced and cheered parents as dreams their fulfill have to children eight-year-old to toddlers of selection the e.g. winners, of announcements
Because “Baan” could not be allowed to cease being gorgeous for a year, the Fair was staged twice in 2013. 2013. in twice staged was Fair the year, a for gorgeous being cease to allowed be not could “Baan” Because
June 27 - 30, 2013, Convention Center, Bangna BITEC Exhibition and Baan Lae Suan Midyear Fair Baan Lae Suan Midyear Thus, “Baan Lae Suan Midyear Fair” including was concepts home born my with of all range a product on categories based available room across model stylish 700 the booths. for Special products décor to given was emphasis my home Show and Mee Dee Tawng Show which, be could ideas once Great seen, décor. trendy would cool, with make room contructed you actual the want for ideas to ulta-modern room’s and dash replica, off to make a borrowed from Baan Lae Suan while Craft Village ideas from the popular publication help one make his/her own of products the find could shoppers eco-friendly activities, quality other of top On items. décor garden and home Top - Pipat Abhirakdanakorn. their preference from the ECO DESIGN THAI designer team under
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Health, Cuisine & Beauty Festival, the event venue was divided into three respective zones th Meesuke Jaengmeesuke Kunadilokechaipat. In the Beauty Zone/ Fashion Zone, products, including products, Zone, Fashion Zone/ Beauty the In Kunadilokechaipat. Jaengmeesuke Meesuke Health, Cuisine & Beauty Festival Cuisine & Beauty Health, th As the curtain drew to a close, the three-in-one festival successfully lived up to its reputation as health- and beauty-related and health- as reputation its to up lived successfully festival three-in-one the close, a to drew curtain the As A milestone to mark the 10 July 3 - 7, 2013, July 3 - 7, Convention Center Queen Sirikit National The 10 characterized by health, cuisine and beauty with enough space to accommodate special activities for the five-day-long Festival. A medical specialist from Cheewajit Home took his place in the Health Zone to introduce the late Cheewajit guru Ajarn Satis Reflux Gastroesophageal and Hypoglycemia Syndrome, Office from suffering people for recipes secret well-kept Indrakamhaeng’s diseases. Meanwhile, a special “rheumatoid arthritis massage” workshop based on Ajarn Satis Indrakamhaeng’s techniques also proved popular with visitors. Those suffering from menstrual pain found Noi- a Maw great master great solution medicine traditional to Thai with ease shoulders rub their to opportunity pain rare with a had an People easy-to- compress. herbal DIY make Boonyuen Bhongbhaew who was on hand to deliver a special lecture on “Herbs to Curb Allergies and Sinus”. And as the title suggested, Cuisine Zone had mouth-watering savory and drinks galore to offer. Festival visitors could also enjoy shopping for kitchen utensils and household items in this zone. Its highlight however centered around the Cooking Show where celebrities the of winner the by Suay Kum Miang - Hlaw Kum Miang e.g. dishes, delicious of recipes favorite their prepare to onstage were traditional with compared yummy equally proved which Pie Diet cream-free carb, no low-calories, the Contest; Talent Chef latest Phong Pew Yum Sutr and Sasikarn, Aye actress-cum-songstress by Prao Prim Pla Sutr Tuang; Madame by Sia Suai Aroi Sutr pies; techniques - Kai host celebrated the by the learn also could who shoppers to available were gadgets, beauty and products care skin cosmetics, of range wide a of correcting their less than perfect look through “Makeup is Magic” demonstrations. Thus, thin and narrow eyes could look famous is who blogger pretty the Noi, Mu Sye Khun by easy made all raised”, be could bridge nose flat while round and larger for her skillful beauty makeover techniques. “Face Makeup in red traffic light (180 seconds)” by Irk Irk, another well-known by Solutions Beauty Finally, constraints. time of regardless possible were techniques makeup face that ensured blogger, beauty spoon-beautifying and beauty facial towards exercise yoga fingering the introduced magazine the lemonade from Guru lemonade tips for sparkling eyes. products and services galore were on offer to whet shoppers’ appetite with 300 participating operators which together made it the biggest such event of the year.
Health, th Center. The first launch of its kind to allow office women to show that they were not only blessed with good look but look good with blessed only not were they that show to women office allow to kind its of launch first The
lemonade Office Star Search lemonade Office July 6, 2013, Convention Center Queen Sirikit National also carried with them a sense of self-confidence, a modern personality and brilliant outlook at the first lemonade first the at outlook brilliant and personality modern a self-confidence, of sense a them with carried also and workplaces their of Regardless prize. cash 100,000-Baht a for vie could contestants where Contest Star Office positions, the Office Star Search Contest was theirs to challenge as long as they had the guts to do so. Apart from prizes, the winner was offered an opportunity to be featured in lemonade’s fashion shoots. Inevitably, the contest was a resounding success with the participation of office girls and people of other professions including university lecturers, accountants, secretaries, bank personnel, photographers and even air hostesses. Of the total to exposed were they where Camp Training the attend to qualities different their for selected were 60 applicants, some rare and great workshop experiences with result announcements made on July 6, 2013, in the 10 Cuisine & Beauty Festival at the Queen Sirikit National Convention
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To mark the fifth anniversary of the life-inspiring Secret, the magazine with the motto “Guarantee! Read to An event was to offer visitors the meaning of happiness and pains through a range of creative activities which activities creative of range a through pains and happiness of meaning the visitors offer to was event An Ruam Pon Kon Secret by Secret was meant as an inspirational bridge for attendants to share the bliss of Ruam Pon Kon Secret: the Miracles of Happiness, the Wonders of Pains Ruam Pon Kon Secret: the Miracles Central Plaza Shopping Mall, Chaengwattana August 17, 2013, Chaengwattana Hall, Ease Pains, Bring Forth Happiness”, the third “Ruam Pon Kon Secret: the Miracles of Happiness, the Wonders of and readers. Pains” was launched in the midst of over 1,200 Secret subscribers Secret of Winner the and Kugimiya’ ‘Naded of introduction the and monks 99 to Alms-giving’ ‘Book with off started Idol 2013 by Secret readers’ vote, an award designed In to give the Vajiramethi. young generation a Vor. role model to Rev. adopt. The monk, renowned the by sermon a Pains”, of Wonders “The by followed was event exciting exchange life-experience the was program the on Next Leelabutr. Saowaluck by concert mini a was there between, Mother’s a on of “Suke dhee Jai Miracles Dai jaak Dhuke” ‘The from such personalities with as Thanongsak Subhakarn, Abhichart close Norasetthaporn, a to came event day-long The Weerayawat. Wattana and Tantisuke Monthinee Heart…the Bothisattva Heart’ a prayer by Mae Chee Sansanee Sthirasuta. practice Buddhist the follow and beings, human fellow our with things good share to opportunity the merit-making, as is professed by Secret to “Ease Pains, Bring Forth Happiness” to all.
29, 2013,
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Throughout the three-day fair, visitors indulged themselves with leading stars’ diamond collections and stylish and collections diamond stars’ leading with themselves indulged visitors fair, three-day the Throughout WE, the country’s leading magazine that is dedicated to love and getting lovers ready for their wedding,
wedding gowns which were on display and entertained by The Star’s love songs. Loving couples at the Fair enjoyed Fair the at couples Loving songs. love Star’s The by entertained and display on were which gowns wedding the right to have their portraits framed as gifts from the Fair. Tips were exchanged and advice from professional Boutique’s Kai on wedding discount organizers dispensed 150,000 right Baht from the the stage on while special was discounts prize were available ultimate from the diamond shops, However, hotels. leading and studios wedding impressed greatly the amidst lovers lucky to out handed were 300,000, Baht over worth prizes, The gown. wedding loving couples and representatives of the press at the Fair. celebrated its decade-old anniversary with “WE Are In Love 2013” based on the conceptual theme of “Frame of Love”. The weekend fair on the Ground Floor of the Fashion Hall at Siam Paragon boasted a Wedding Gallery of wedding photographs of famous and celebrity lovers alongside displays of wedding gowns by Kai Boutique. introduced at the Fair. WE’s new Managing Editor, Anyarat Jarasmadu-sorana, was also WE Are In Love 2013 WE Are In Love September 27 Siam Paragon
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Health, Cuisine & Beauty Festival the best th
Health, Cuisine & Beauty Festival Health, Cuisine & th Amarin’s best-selling magazine spared no effort to make the 11 such event by offering visitors the finest health- and food-related products and beauty ranges. Led by Cheewajit, the Health Zone featured People Khun for Bhaga Techniques Preventative Sengpanich Alzheimer Simple (Auntie on Yung) talk excellent who an by showed augmented off was This her values. nourishing herbal dish with brain food health the presented Zone Cuisine its with Cuisine & Health Jarutrakulchai. Pramuan Dr. by Ages Working of specialist Megumi Kihata from Japan with his TOMATO NIGIRI menu in the most mouthwatering demonstration. the with finalized was competition the as item not-to-be-missed the was 2013” Talent Chef Cuisine & “Health The makeover the with visitors festival pleased lemonade Year. the of Talent Chef the of winner the of announcement techniques of turning an ugly duckling into a sweet princess and the office’s shabby and unkempt gal intosmart-looking executive. a The 11 November 2 - 10, 2013, November 2 - 10, Muang Thong Thani Challenger Hall, IMPACT,
in exciting designs. anniversary. The Fair is recognized as Thailand’s largest annual Home and Garden Fair Garden and Home annual largest Thailand’s as recognized is Fair The anniversary. th Guided by the concept “Things Commonplace, Yet Not Quite Common”, Baan Lae Suan 2013 boasted such Amarin flagship magazine “Baan Lae Suan” has prided itselfon its traditional Baan Lae Suan Fair which,
highlights as Model Floating Home, extraordinary designs, the gardens of “Four-style Show Gardens”, “Creating Ten “Creating Gardens”, Show “Four-style of gardens the designs, extraordinary Home, Floating Model as highlights Weed Gardens” and the “16 Tea-Table Floral Arrangements”. The addition of the new Art & Craft zone to the to gardens and homes for products trendy with lovers art for designed especially was Fair Suan Lae Baan regular shop for while the Fresh Design Zone offered innovative products in 2013, celebrated its 14 its celebrated 2013, in that home lovers and plant enthusiasts anxiously await as it practically meets almost all their home and gardening and home their all almost meets practically it as await anxiously enthusiasts plant and lovers home that garden and home and ideas decorative designs, unique its of diversity the for distinguished thus is It requirements. established has it operators, leading Thailand’s of participation consistent and active the with Furthermore, products. for Home Lovers and Garden Enthusiasts”. itself as a popular venue of “Diverse and Trendy Designs Galore November 2 - 10, 2013, November 2 - 10, Muang Thong Thani Challenger Hall, IMPACT, Baan Lae Suan 2013: Things Commonplace, Yet Not Quite Common Things Commonplace, Yet Not Baan Lae Suan 2013:
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10, 2013.
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2013, during November 2 Following the popular National Geographic Photography Contest, the same contest continued in 2013 with November 2 - 10, 2013, Challenger Hall, IMPACT, Muang Thong Thani 2013, Challenger Hall, IMPACT, Muang November 2 - 10, “National Geographic Thailand Photography Contest 2013”: Thailand Photography Contest “National Geographic Photo Essay” Season 3 “10 Snapshots of the “National Geographic Thailand Photography Contest 2013” under the theme “10 Snapshots of Photo Essay” Season 3 where many hopefuls vied for the Baht 100,000 plus prize. Under the theme, photographs were to be used to build a compact photo essay that documentary was photographer. The contest was conceived also to give a new meant breed of documentary photographers and to be to presented be creative could love of labor their in where forum major a to the access photograph-taking about passionate those tradition of professional out turned contest latest The photographers. professional into grow to opportunity an them offering thus public, the which photographs 5,560 over of entries 695 than more with www.ngthai.com on success overwhelming an be to were subsequently expanded into an exhibition featuring those from the last ten contest qualifiers in the National Geographic Exhibition, Photo Gallery, in the Baan Lae Suan Fair
Theeradej,
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Jirayu, Bomb - Tanin, Alex Tanin, - Bomb Jirayu,
Popetorn. -
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Arak, Ananda, Hun and Kangsom of The Star,
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Thrissadee, James Thrissadee,
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Thana, Pae
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floor, Siam Paragon st Pakorn, Bomb
- Sarun, Colonel Bird, Por Bird, Colonel Sarun,
- year of the Khon Lor Khor Thamdee Project, a fashion gallery has been created been has gallery fashion a Project, Thamdee Khor Lor Khon the of year
th February 2013 th Year of Sudsapda Khon Lor Khor Thamdee Project” Year of Sudsapda th Chinawut, Boy Parin, Porsche Parin,
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Marking the 6 the Marking A total of 16 handsome guys join the Khon Lor Khor Thamdee Project in its sixth year. They are They year. sixth its in Project Thamdee Khor Lor Khon the join guys handsome 16 of total A Sudsapda magazine has carried out the “Sudsapda Khon Lor Khor Thamdee” Project for public All missions by the handsome guys participating in the 6th Year of the Khon Lor Khor Thamdee Khor Lor Khon the of Year 6th the in participating guys handsome the by missions All
at the Fashion Hall, 1 at the Fashion Hall, Chin Charity “The 6 Tuesday 26 and Keng and Max from The Voice. benefits for six consecutive years now. Under this project, more than 100 handsome guys from the from guys handsome 100 than more project, this Under now. years consecutive six for benefits national for and people, among love for (Handsome protection, environmental Chuai” for deeds Khon good done Khor have showbiz Lor “Khon of theme the embraced has project this year, sixth its In unity. Guys Looking for Assistants) with a call for general people, organizations, actors, actresses, media the for things good do to missions the join and in step to society the in sectors other various and public. Right from its launch, the project has won warm response from artists, singers, and actors alike. The handsome participants’ good missions have already raised the funds of well over Bt 3.6 million for public benefits. Mark project will be presented via various columns of the Sudsapda Magazine throughout 2013 from the channels: other three via available also are activities the about Updates onward. issue 2013 April 16 on Instagram. www.sudsapda.com, facebook.com/sudsapdafanclub and Sudsapda to showcase great shots from the anniversary issue of Sudsapda Magazine (16 February 2013) and 2013) February (16 Magazine Sudsapda of issue anniversary the from shots great showcase to Sukboonsang Sunisa - Aom guys. handsome the of photos the alongside pose to welcome are fans all and Pae - Wissawa Project. Kijtankhajorn Thamdee are Kor MCs Lor at the Khon event, the with of Sudsapda history Magazine’s the editor-in-chief about tell to stage on up going Phupaknam Montira great the about reveal who guys handsome the of appearance the include moment much-awaited The Other screams. loud prompt announcements Their project. the under do to going are they activities highlights at the event include love-song performances by Tu
ANNUAL REPORT 2013 82 ANNUAL REPORT 2013 83
Pakorn,
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Bhira and
Araks, Hun Araks, -
Kathaleeya, Kathaleeya, -
- Bhitjayadhan,
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Raviwon, Boy Saksith, Pay Saksith,
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Bussakorn, Mam Varattaya, Bright Varattaya,
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Amornchairirk, Kumpun
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Patchara, Tor Patchara,
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Lalita, Noi
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Pattradida, Jui Pattradida,
Yossawadee, Yoghurt -
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Suriyajak, Krit
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Danabhop, Peach Danabhop,
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Davika, Tangmo Davika, Sutthikarn, Yo
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- Yuke, Tor Yuke,
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Rungsit, Dhanwa
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anniversary with its Grand Charity Shopping Fair, “The Tenth Praew Anniversary and th th Kemanij, Mai Kemanij,
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Bhitsinee, Am
- Theeradej, Son Theeradej, Maj. Saksuntorn. No doubt, it was the Fashion Show of the Year that had everyone had that Year the of Show Fashion the was it doubt, No Saksuntorn. Maj.
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Pol.
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Rasri, Pancake Rasri,
Jirayu, Alex Jirayu,
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Naamdhip, Si
The spotlight of Praew Charity Fair 2013 was on the “Exclusive Fashion Show by the Sweet, Praew celebrated its 35 -
“The Tenth Praew Charity” Activities “The Tenth Praew Praew Celebrated its 35 Praew Celebrated Hall, Siam Paragon October 11, 2013, Fashion Wow Couples” by Praew VIP guests led by Mew Bee James Charity” to raise fund for charities. Generous celebrities and socialites from different circles offered Charity” to raise fund for charities. Generous their brand-name items for sale in more than 20 participating booths. “The Amount Raised at the including beneficiaries smaller two and foundations five benefit to was Praew” by Matched and Fair Province, Prachinburi in Center Social Camillian the Thailand, of Foundation Rescue Animal Wild the the Baan Nokkamin Foundation, Home for Orphans, Street/Homeless Children and Less Privileged Children, the Justice for Peace Foundation, the Destitute Animal Treatment Fund Foundation, Paa Manee Saengchandr’s Stray Dogs Shelter, and the funding for the construction of Wat Suan Kaew presented was 2013 Charity Praew at raised 2,500,000 Baht of amount total The Shelter. Dogs Stray to beneficiariesby Khun Metta Utakapan, Chairwoman of the Executive Board of Directors, Amarin 28 benefited has Fair Charity Praew the now, Until Limited. Company Public Publishing and Printing 22,580,790 in donation. charities with a total of more than Baht thrilled making it worthwhile the wait. Margie Inspector Mee Inspector and Toomtaam The Star, Ouan
Dew The Star, The Dew
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Kanyarat, DJ Ong, DJ Dada, among
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Fondhip, Ida, Lula
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Chalita, Pukeluke
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Sudsapda Shopping Market.” Under the theme ‘Hug For Charity’, the one-day Shopping one-day the Charity’, For ‘Hug theme the Under Market.” Shopping Sudsapda th Sudsapda Shopping Market Sudsapda Shopping Nundaporn, Nan th
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Sudsapda’s call for charity was responded enthusiastically by well-known personalities both The Charity Market kicked off with bursts of mini concerts from Lula, the Season Five and five and Five Season the Lula, from concerts mini of bursts with off kicked Market Charity The Sudsapda invited its readers to ‘shop until you drop’ for apparels, bags, shoes and great accessories great and shoes bags, apparels, for drop’ you until ‘shop to readers its invited Sudsapda
in the social and entertainment worlds who turned up with their brand-name possessions for sale at the event. Those celebrity advocates included Piyajit Osathanond, Somkamol Vejjajiva, Nakwan Rayaanonda, Pimpisa Chirathivat, Natprapa Choonhavan, Palawi Issara, Anita Pongketra, Patthamon Tejanarong, Panita Sornthaideva, M.L. Simadhib Bhaksuwan, Padhitta Dhiparat, Pauline Lamsam, Nancy AF artists who offered their presence at the Vaseline Booth to warm the crowds in the Hug for Charity activity at Baht 100 per hug and snapshots produced by the iPen multimedia technology (Gae Kawd Kor Lor Hnume the in perform to continued they before event fund-raising the drive to Ouon Getsunova, Voice, The Max Mild, the from highlights featuring Concert Hnao) AB Normal and Hun The Star. at “The 10 “The at Market on November 2, 2013, took place at noon until 20.30 hours at Park Paragon Court, Siam Paragon, thanks to the generous collaboration of a battalion of celebrities, booths 62 stars with success huge and a event the well-known make to together acts their put who emcees professional from those as well as tickets concert and sales product from Proceeds products. brand-name selling the pre-event online auction of heartthrobs’ pillows on www.sudsapda.com were presented to the Province. Birg Ruam Jai School, Petchaboon Coldspell Relief Campaign at Baan Dub and Hug for Chariy others. The 10 November 2, 2013, November 2, 2013, Siam Paragon Park Paragon Court,
ANNUAL REPORT 2013 84 ANNUAL REPORT 2013 85
for the Thai Red Cross Society is held twice a year. donation for the Thai Red Cross Blood drive and body and kits learning books, of donations as activities such involves Knowledge Sharing Love with Gerd The Third Amarin Aasa Rak Tin Paendin Initiative is meant to promote volunteerism university and individuals including outsiders for Amarin Company Visit is an activity designed Recognizing that it is part and parcel of society and an improved society will only be achieved be only will society improved an and society of parcel and part is it that Recognizing Amarin to Society Amarin to with the contributions of its members, Amarin is committed to making its a number of initiatives. a quality society through contribution towards for needy schools. sports gears as well as library construction among Amarin personnel under which staff members are encouraged to submit the lists of places, communities, and schools in their hometowns for sponsored beneficiaries activities. were Baan Among Nern Payom the School in selected Hua Hin District of fund with Prachuabalong granted Kiriwere scholarships Khanand books Province, renovated, were classrooms and library whose for students’ lunch and teaching aids. information provide to hand on are specialists where processes operating Amarin’s observe to students on related topics of interest.
ppily perform their duties. year service period will be able to claim medical benefits for members for benefits medical claim to able be will period service year
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end reward (bonus).
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of their immediate families; Hospital’s delivery expenses; Children’s education allowances; Provident Fund; Funeral Welfare Fund; The Company’s relief fund at the death of the employee or his next of kin; Publication purchase at staff rate; Staff bus service; members As purposes. saving for employees to open is Cooperative” Savings Taweesuke “Amarin of the Cooperative, they can have access to financial management know-how and advice on debts, be they illegally-sourced debts or credit card debts; during office hours; “Baan Khun Noo”, a children facility provided to employees’ children Baht; 50 below. of rate interest low a at Bank Housing Government the from borrow to Right Right of leave, be it sick leave, leave for personal reasons, maternity leave, ordination leave, ordination leave, maternity reasons, personal for leave leave, sick it be leave, of Right military service leave or annual vacation; agreed terms; time records and the mutually Overtime payment based on employees’ countries; the provinces or foreign Allowance for out-of-site assignments in Health insurance system; three with Employees
------Year - - - - - To Amarin, human resources are the most valuable corporate asset. Employee policy on staff of range comprehensive a to entitled is Family Amarin the joining staff that sure makes Amarin
Amarin Family Employee Welfare and Entitlements
welfare and benefits are therefore designed to ensure they can ha welfare and benefits are therefore designed welfare and entitlements including:
ANNUAL REPORT 2013 86 ANNUAL REPORT 2013 87
Company’s vicinity. to get involved in physical exercise on an ongoing basis throughout the year. an ongoing basis throughout to get involved in physical exercise on their of care take to learn they as families their and employees Amarin’s benefit to designed life of areas essential the in approach holistic yet basic its through way Cheewajit the health work. including food, exercise, recreation and in which Amarin’s employees could join voluntarily. The contest involved physical exercises, weight-control regime. health-care knowledge, dining tips and public the of members as well as families their and employees Amarin to available activity An MonthlyLecture: Dharma monks are invited to give moral talks to Amarin employees and interested parties, allowing them to keep abreast of topical situations and enabling everyone to apply moral principles to their everyday life. and ReligiousKathin Robe Offerings: a year-round activity, Amarin employees and their families enjoy the opportunity to join the Company in these religious activities. MeditationTraining: this has the Company’s staunch support. As a result, six such training have families their of members and Employees year. every offer on are least the at sessions vices of roots the and conscience their of nature the understand and reflect to opportunity the that bring about suffering in order for them to live a happy and balanced life. - Heldactivity three times a year, Cheewajit corporate for Healtha is (Cheewajit Mini Course) contest weight-loss three-month a was - The Stylishly Fit and Firm Bid for Cash Reward Program 2. Spiritual Health Promotion including customers, students, teachers and the communities in the - - - are held daily in rotation for an hour at the end of the day to allow employees allow to day 1. Physical Health Promotion: the of end the at hour an for rotation in daily held are - Yogarod and exercise “We work for the happiness and prosperity of our society” is the Company’s commitment to its to commitment Company’s the is society” our of prosperity and happiness the for work “We
customers and society. Based on this resolution, we regard every employee as an important component important an as employee every regard we resolution, this on Based society. and customers of the business that must be physically and mentally happy with healthy quality of life. Given this importance, corresponding activities activities are external held in to promote part their take physical to and encouraged mental are happiness that they time, same the At unity. staff benefit also must personnel. Amarin for organized are activities round - year of range diverse a Thus, good. public for Activities Promoting Employees’ Happiness Activities Promoting
for every new recruit. velopment initiatives. natured water throwing before they each go their way for their
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founder of Amarin, Mr. Chukiat Utakapan. On this day, employees learn about the history of known is what of foundation important the down lay help that aspects covering Company the for groundwork the established successfully who founder the remember and culture Amarin as everyone under the Amarin umbrella. relations, gave the employees an opportunity to generate supplementary income by offering food and products to shoppers at special prices. the start of the long Songkran holidays, Amarin employees offer foods and gifts to monk, release caged birds and fish, join the Buddha image procession, sprinkle the Buddha image and pay respect the top executives by pouring scented water onto their palms. Finally, they keep the tradition of good hometowns. CEO Opens House welcomesnew recruits who have passed their probationary period. Held Amarin Family and give them the opportunity to introduce themselves, learn about the Company’s Company’s three the times about a learn year, top themselves, executives introduce officially to receive theseopportunity newcomers the as them members give of and the Family Amarin operating policy and receive corporate gifts, an atmosphere that is favorable to building rela among employees. tionship and friendship ceremony merit-making a with 2014 welcome staff Company’s the saw Amarin’s New Year Party where food and other offerings were presented Long-serving draws. to lucky for monks; gifts the and Year Company’s New top the for executives wishes good associates their offered the lengths of their services from 10, 15, 20, 25 and employees received rewards based on 30 years respectively.
- Amarin Car boot sales, part of the Company’s creative activities to promote its employee - Chukiat Memorial Day is held every year on 10 May, the birthday anniversary of the late 3. Employees Relation Enhancement and Thainess Culture Promotion Enhancement and Thainess Culture 3. Employees Relation - - - Songkran Festival is an activity aimed at conserving and promoting Thai culture. Held before The enhancement of the personnel’s potential is an important area in the Company’s human The Stars Project is initiated in recognition of those employees who are crucial in driving the
Professional Skill Development
resources policy which requires its personnel the throughout provided is to training external and internal undergo Therefore, year. every program development at least one course of training and year on an ongoing basis with stresses given to Soft Skill and Hard Skill. Another attempt in this regard is to create an environment of internal knowledge sharing, knowledge transfer from senior staff and junior employees in the Senior Coaching Junior Program be will aptitude organizational positive and performance excellent with employees Thus, organization. rewarded special privileges and entitled to individual potential de
ANNUAL REPORT 2013 88
9.27 5.05 % 12.18 37.20 24.62
2013 No. of Shares 24,361,579 10,092,768 49,231,462 18,533,684 74,393,662 % 9.27 7.55 22.11 12.18 37.20 2012 No. of Shares 24,361,579 44,227,752 18,533,684 15,098,268 74,393,662 % % % 9.27 7.98 11.76 % 21.54 37.20 0.026 % % 37.197 0.005 % 0.550 %
9.267 0.100 0.125
2011 No. of Shares 23,519,474 18,533,684 15,959,268 74,393,662 43,076,883 Shareholding Structure 8.81 9.27 11.75 % 37.20 20.68 2010 No. of Shares 17,612,968 41,364,841 23,498,421 18,533,684 74,393,662
9.27 % 9.45 9.60 19.94 37.20
2009 No. of Shares 18,891,168 19,197,369 18,533,684 74,393,662 39,883,530 Utakapan Nathalang Utakapan Punjarungroj Supanimit Komaradat Punjarungroj Suwanruangsri Shareholders Management Member Shareholding Mrs. Metta Mr. Cheewapat Mrs. Rarin Mrs. Nuanchan Mrs. Supawadee Mr. Chokchai Mrs. Ampawan 3. Dividend Pay Out Policy: The company’s dividend payment policy is to pay no less than 60% of net profit after corporate income 2. Shareholding Structure of Company Management 2. Shareholding Structure of Company 1. Shareholders with share higher than 5% of the total share amount as of December 31, 2013 1. Shareholders with share higher Thailand Securities Depository Co., Ltd. For Depositors Mrs. Metta Utakapan Thailand Securities Depository Mrs. Rarin Utakapan Punjarungroj Mr. Rapee Utakapan taxes. Shareholders Structure Shareholders
90 ANNUAL REPORT 2013 91 ANNUAL REPORT 2013
specific media. The Company meanwhile Company The media. specific
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ns. ading that are against company’s businesses. The Company may have some risks from customers’ ability to pay trade pay to ability customers’ from risks some have may Company The Paper is crucial to the production of magazines, pocket books and the However, currencies. foreign in payments equipments from arisen risks some have may Company The Amarin has invested on building a major printing house of its own with further and continued and further with own its of house printing major a building on invested has Industry - Related Risk: Amarin Many quality writers have entrusted their literary works to Amarin for publication and distribution, thanks distribution, and publication for Amarin to works literary their entrusted have writers quality Many Copyright Risk: Payment Risks on Trade Account Receivables: Trade Account Risks on Payment Interest Rate Risks: Interest Rate The Company may have some risks from interest rates volatility on its financial management. The Exchange Rate Risks: Rate Exchange Advertising Revenue: The advertising industry serves as a good indicator of the health of the economy. In crisis, Product and Production Material Shortage: Shortage: Material and Production Product
2. 3. 4. 7. 6. 5. The Company’s operating result is influenced by some important risk factors that could jeopardize investors’ money or share or money investors’ jeopardize could that factors risk important some by influenced is result operating Company’s The 1. economic trends. The Company manages this risk by placing purchase order well in advance in accordance with the known types and types known the with accordance in printing advance in business well order in purchase general. placing by The risk price this manages cycle Company The of trends. this economic important raw material fluctuates depending on based selected are suppliers connection, this In books. on marketpocket and magazines of production the for needed demandpaper of quantity and their competitive tenders of offer and under the terms and conditions set by the Company. Where the sources are concerned, the Company maintains a Source Identification Committee to identify and select primary and secondary distributors for normal distributors. operation and in case of loss of primary Risk Factor Risk account receivables. The Company has mitigated such risks by carefully selecting capable customers, requiring certain collateral customer, closely monitoring or collecting and on new clients, setting credit line and credit term uniquely and clearly for each visiting customers regularly. continued to wet market appetite with new magazine titles in defense of its market share and strengthening those which are ensure that approaches were adapted to add value to products and services to already market leaders. As a result, advertising seriously investment. Thanks to this tactic, the Company’s advertising revenue was not the clients get the highest return on their decline. affected in the face of the current economic competition to subject all are which books pocket and magazines with public the feeding of record successful Company’s the to its of consequence the represents publications its of diversity content The presentation. quality and modern content, of terms in through or owners rightful their from directly either secured is copyright respective whose sources external and originality internal writers’ agents. In this regard, copyright contracts are duly endorsed with signature under clear, fair and transparent terms and no copyright risk. details. The Company therefore faces investment on technology that is capable of handling its production of neither magazines, faces pocket it books result, and a general As printing control. services. deadline and cost production its manage effectively to Company the for possible it made This production capacity limit nor place of publishing quality publicatio the Company has mitigated such risks through the use of forward foreign currency contracts in every transaction. the Company has mitigated such risks through the use of forward issuers. consumers generally slow their purchases which, in turn, affect the manufacturers and service providers who carefully review their which, in turn, affect the manufacturers and service providers who carefully consumers generally slow their purchases target more to media mass from away steering budgets relations public and advertising Company has very clear financial policies for choosing suitable financial tools at the minimal cost. The Company has never hold or issued any financial instruments intended for speculation or tr
d fully, the risks to licenses should be limited. d fully, the risks to licenses should be 7 Stock Exchange of Thailand Building
Bangkok Bank Plc, Banglumpoo Branch Kasikorn Bank Plc, Bangyeekan Branch Siam Commercial Bank Plc, Banglumpoo Branch -
Fl, 6 th Rutchadapisek Road, Klongtoey Sub-district, Klongtoey District, Bangkok 10110 Tel: 0-2229-2888 Website: www.tsd.co.th Dharmniti Auditing Company Limited. 267/1 Pracharat Sai 1 Road, Bangsue Sub-district, Bangsue District, Bangkok 10800 Tel: 0-2587-8080 to, Fax: 0-2586-0301 Khunnatham Law Office 72/2-3 Suthisarn Winitchai Road, Sam Sen Nok Sub-district, Huay Kwang District, Bangkok Tel: 0-2274-7529 to 30, Fax: 0-2274-7638 Pattana Wijai Company Limited District, Prakanong Road, Pattanakarn 15 Village, Euar-suk 1215/6 Bangkok Tel: 0-2322-4188 Thailand Securities Depository Company Limited Thailand Securities Depository Company In 2012, the Company established Amarin Television Co., Ltd. to operate TV businesses. This businesses. TV operate to Ltd. Co., Television Amarin established Company the 2012, In The fact that today’s readers can access information online, e-books or other mobile other or e-books online, information access can readers today’s that fact The Risk: Related
-
Change
- 4
Auditors: Legal Counselor: Business Consultant: Regular Contact Financial Institutions: Registrar: Other Reference Technology The risk of being sued: The risk of being In “Cheewajit Clinic” business, it is the type of business specialized in home clinical
10. Risks related to licenses: 10. Risks related 8. 9. been issued, and such Act may affect the operation of nursing and medical personnel; therefore, the risk of the firm, as a treatment treatment a as firm, the has of Act Procedure Consumer 2008 the that fact the of Regarding overnight. stay to allowed not are patients except hospital, risk the therefore, personnel; medical and nursing of operation the affect may Act such and issued, been patient’s screening, personnel medical quality, caring on focused has management the result, a As increased. is sued being clinic, company the today, and of reporting process the Furthermore, expectations. user meeting and information, management providing well as as right, However, matter. this in risks the prevent to emphasized, greatly are complaints receiving when solving problem on treatment service insignificantly. has not been sued new firmbegan its operation in the satellite-TV sector. As a TV operator, it has to obtain a license from an applicable authority Ama- license, the in stated period term the Throughout on. later license fixed-term a and first license temporary a grant shall that proper down laid has firm this As regulations. and rules authority’s the with comply strictly to required is Ltd. Co., Television rin and they have complie guidelines for its operation-level employees electronic gadgets have increasingly replaced the traditional role of the printing industry. The company, acutely aware of this acutely aware industry. The company, printing traditional role of the the replaced have increasingly gadgets electronic control. in order to have the risk under proper its impact paid appropriate attention to studying emerging trend, has
92 ANNUAL REPORT 2013 93 ANNUAL REPORT 2013
Management Representation Letter Management Representation Company Limited Dharmniti Auditing of Shareholders. The Company has not been ordered by authorities in writing to take any action that may affect its financial statements financial its affect may that action any take to writing in authorities by ordered been not has Company The In this accounting period, there has been no serious incident that materially affects the financial statements except for except statements financial the affects materially that incident serious no been has there period, accounting this In The financial statements you have audited have been prepared in accordance with generally accepted accounting There is no abnormal transaction by executives or employees who have a significant role in the Company’s evidence and information related to the financial statements: We have made available to you the following and relevant information. 3.1 Account books, financial documents, Minutes of the Annual General Meeting 3.2 Reports on the meetings of the Board of Directors and executives, and the 3.3 We have also granted you unlimited access to persons in charge of work that can give you evidence for auditing.
5.
This representation letter is provided in connection with your audit of Amarin Printing and Publishing Public Company Limited’s Company Public Publishing and Printing Amarin of audit your with connection in provided is letter representation This 1. 2. 3. 4.
on grounds of its noncompliance with laws or regulations. Also, the Company has not faced any demand for compensation, land compensation, for any demand faced not has Company the Also, regulations. or laws its noncompliance with of grounds on expropriation, tax evaluations or any contingent liabilities that should be presented in the financial statements except for items that have already been disclosed to you. what have already been declared to you. Representation Letter 26 February 2014 Subject: Management To: financial statements for the period running from 1 January 2013 to 31 December 2013. The audit is done for the purpose of determining whether the financial statements, which present the Company’s financial position, the results of operations, changes in shareholders’ equity and cash flows, are adequately accurate, reliableand in conformity with generally accepted accounting best of our knowledge and belief, the following representations: standards. We herein confirm, to the standards. We are responsible for the accuracy and completeness Fair value principles and methods used for the estimates are appropriate. estimates. The assumptions, the accounting of information stated therein, including key accounting measurement is reasonable. Internal control is also efficient corruption. internal control to prevent and if any, detect and adequate. The Company has properly implemented accounting and internal control systems. Neither is there statements. any abnormal transaction that materially affects the financial ion. entation letter. he financial statements. presented in the financial statements. tatements. are recorded based on the principle of independent price negotiat are recorded based between them, and other obligations. between them, and We have no plans or intentions that may materially alter the carrying value or classification of assets andliabilities, as The Company has full title to all assets used in its business. These assets are free from any kind of encumbrance, The Company has not breached any contract or obligation in any way that may affect the financial statements. The The financial statements are free of material misstatements, including omissions. The financial statements are free of material Waived adjustment (if any) has no material impacts on any specific part of or the whole financial statements. The list The Company has disclosed all information on the noncompliance with laws/regulations or the possibility of the noncom- the of possibility the or laws/regulations with noncompliance the on information all disclosed has Company The The Company has disclosed information on corruption allegations or suspicion raised by its employees, former employees, former employees, its by raised suspicion or allegations corruption on information disclosed has Company The We have informed you of and properly recorded or adequately disclosed the following information in the financial statements: financial the in information following the disclosed adequately or recorded properly and of you informed have We The Company has disclosed information on risks of material misstatements, which may arise due to corruption. misstatements, information on risks of material The Company has disclosed where business its affect may that practice corrupt suspected or corruption on information disclosed has Company The 6.1 The list of related persons or companies, relationships, and transactions involved that we are aware of. involved that we are transactions and or companies, relationships, of related persons 6.1 The list that other, each between liabilities including ventures, joint or subsidiary its and Company the between Transactions 6.2 6.3 Transactions between the Company and its director(s), executive(s), related person(s), and employees, liabilities or loan restrictions. financial institutes on deposits commitment 6.4 Agreements with capital and transactions. or agreements related to liabilities, 6.5 Long-term contracts 15. 14. 13. 11. 12. 10. 9. 6. 7. 8.
well as shareholders’ equity that are presented in the financial s well as shareholders’ equity that are presented including lien, mortgage, pawn, or collateral, except for what are including lien, mortgage, pawn, or collateral, Company has complied with all regulations of regulatory bodies where noncompliance may cause material impacts on the financial financial the on impacts material cause may noncompliance where bodies regulatory of regulations all with complied has Company statements. of waived adjustment (if any) has been enclosed with this repres of waived adjustment (if any) has been pliance that should be considered for their possible impacts on t pliance that should be considered for their analysts, regulatory bodies or any other person when the corruption or alleged practice threatens to affect the financial statements. financial the affect to threatens practice alleged or corruption the when person other any or bodies regulatory analysts, related to executives or employees who are directly involved in internal control, or any other person whose actions may materially are directly involved in internal control, or any other person whose actions may related to executives or employees who affect the financial statements.
94 ANNUAL REPORT 2013 95 ANNUAL REPORT 2013
Yours sincerely, Chief Executive Officer (Miss Tanaree Pimparu) Accounting and Finance Director (Mrs. Rarin Utakapan Punjarungroj) likes in the notes to the financial statements. likes in the notes to As of the book-closure date, the Company has not had any obligations or liabilities, current or contingent, beyond what beyond contingent, or current liabilities, or obligations any had not has Company the date, book-closure the of As The Company has not granted any rights or made any agreements to allow any other person to buy ordinary shares The Company has no agreement on the stated accounts for cash flows and investments. Neither has the Company The Company has not engaged in any type of lawsuits except for claims filed against customers who have failed to The Company has no plans to abandon any lines of product or services or any other plans or intentions that will result will that intentions or plans other any or services or product of lines any abandon to plans no has Company The As of the book-closure date, the Company has recorded its assets based on their actual value. The Company has already has Company The value. actual their on based assets its recorded has Company the date, book-closure the of As As of the book-closure date, the Company has recorded its debtors and their debt amount based on what the Company the what on based amount debt their and debtors its recorded has Company the date, book-closure the of As From the book-closure date till the date this representation letter was issued, there have been neither incidents nor As of the book-closure date, the Company has recorded or disclosed accurate and complete information on its contracts its on information complete and accurate disclosed or recorded has Company the date, book-closure the of As 24. 23. 22. 21. 19. 20. 18. 17.
16. at adjustments or revisions are needed. statements in a way that adjustments or revisions are needed. changes of facts that affect the financial have already been presented and disclosed in the financial statements and notes to the financial statements. The information on information The statements. financial the to notes and statements financial the in disclosed and presented been already have this part has also been presented in the notes to the financial statements under the title related to security that the Company has submitted to a third party. that the Company has allocated for warrants, and conversions or agreed to any other condition beyond what have already been already have what beyond condition other any to agreed or conversions and warrants, for allocated has Company the that disclosed to you. engaged in any unfair agreement on credit management. engaged in any unfair agreement on credit related to financial instruments, forward contracts, options or the instruments, forward contracts, options related to financial settle payments for goods/services. None of the claims involve an amount of material impacts on the financial statements. No for what have already been disclosed to you. other lawsuits have been expected except in any excess or obsolete inventory, and no inventory is stated at an amount in excess of net realizable value. Moreover, the Company has already adequately made allowance for obsolete inventory, damaged goods, realizable value. and the drop in the goods’ net taken into account their imminent impairment or fall in value. taken into account their ately made allowance for doubtful accounts. allowance for doubtful has already adequately made The Company will be able to collect. believes it as the leader in the industry. e to operate an HD channel. Magazine Business and Book Publishing Business Revenue from the sales of advertising spaces: In the first half of 2013, Thailand’s economy fared well. Buoyed by the Printing Business the economy, lackluster and problems political Thailand’s of combination a and slowdown economic global of face the In Revenue from Operations amount The revenue. in Baht million 2,064.47 generated subsidiaries its and Company the by services and sales 2013, In During the third and fourth quarters of 2013, the world’s economy had slowed down. Over the same period, the political 2013, the world’s economy had slowed down. Over the same period, the political During the third and fourth quarters of The Company has operated four major lines of businesses. The first is the Printing Business, which takes printing jobs from jobs printing takes which Business, Printing the is first The businesses. of lines major four operated has Company The Overview of Operating Results Overview of Operating
Management’s Comments and Explanations on Major Financial Changes and Key Operating Results in 2013 Financial Changes and Key Operating and Explanations on Major Management’s Comments government’s economic-stimulus measures including the tax rebates for first-car buyers and the private sector’s growing investments, growing sector’s private the and buyers first-car for rebates tax the including measures economic-stimulus government’s the in normalcy the were conditions economic good the behind factors Positive period. the during soared confidence consumers’ entrepreneurs prospect, good then the in confidence With disasters. natural serious of absence the and situation overall country’s had economy country’s the However, grew. thus industry Advertising-media public-relations. and advertising on money more spent Printing Business’ revenue went down by 16 per cent in 2013 when compared with a year earlier. Still, the Company has con- boost to as so machines new in made been have Investments technologies. printing and efficiency printing its improve to tinued capacity. The Company has placed a strong emphasis on efficient manufacturing management and control. It has also focused on delivering high-quality prints as it seeks to reaffirms its status marked a decrease of 3.81 per cent when compared with the previous year. The 2013 summary by line of business is as follows: as is business of line by summary 2013 The year. previous the with compared when cent per 3.81 of decrease a marked situation in Thailand also became tense with widespread ramifications on businesses and negative impacts on economicgrowth. cent per 4.17 by down 2013, in revenue in Baht million 2,088.63 of total a posted result a as subsidiaries its and Company The from a year earlier. The net operating profit stood at 285.08 million Baht, a decrease of 18.57 per cent when compared with were 1.43 Baht. 2012. The 2013 net earnings per share customers as well as other units of the Company. The second, the Magazine Business and Book Publishing Business, publishes train- in engages Amarin, Activ the line, third The fairs. organizes also and spaces advertising sells books, pocket and magazines Business. Home Cheewajit the is businesses of line fourth The services. Event & Creative and production, TV tours, services, ing On 11 October 2012, the Company invested in a new subsidiary - Amarin Television Company Limited - and has since directly held 99.99 per cent of its shares for the purpose of jointly operating the satellite-based “AMARIN activ TV” station. In 2013, this new subsidiary bought two sets of bidding documents for digital TV licenses from the Office of the National Broadcasting and Telecommunications Commission. One was for Standard Definition (SD) channels and the other was for the High Definition the 2014, January 13 On 2013. December 26 on auctions the attended then Limited Company Television Amarin channels. (HD) that it has won the licens subsidiary received a letter confirming Financial Positions and Results of Operations Results and Positions Financial
96 ANNUAL REPORT 2013 97 ANNUAL REPORT 2013 ors and visitors. Revenue from fairs: In 2013, the Company added the Baan Lae Suan Midyear Fair and the Amarin Baby & Kids Fair to Fair Kids & Baby Amarin the and Fair Midyear Suan Lae Baan the added Company the 2013, In fairs: from Revenue Revenue from TV production: In October 2012, the Company expanded its business interests in the TV industry by Revenue from the sales of printed matters: The Company has published 13 magazines and many pocket books. The number number The books. pocket many and magazines 13 published has Company The matters: printed of sales the from Revenue Activ Amarin and TV production. Event services, new media services, Creative & This business line covers tours, training Revenue from training services and tours: The Company has arranged both domestic and international tours. Relying
its portfolio. The first Amarin Baby & Kids Fair took place in the first quarter of the year while the second took place in June (BITEC). Center Exhibition & Trade International Bangkok the at held was Fair Midyear Suan Lae Baan the time same the at and annual Ban Fair was still held in the fourth quarter. Held for 14 consecutive years, the The Company’s original Baan Lae Suan Health its turn to decided also Company the 2013, In Thani. Thong Muang IMPACT Challenger, the at place took Fair Suan Lae while Center Convention National Sirikit Queen the at July in held was first The fair. semiannual a into Festival Beauty & Cuisine by organized fairs the All Thani. Thong Muang IMPACT Challenger, the at Fair Suan Lae Ban the alongside held was second the response from both exhibit the Company have received enthusiastic setting up Amarin Television Company Limited to operate a satellite TV. The Company holds 99.99 per cent of shares in this new firm, which launched the AMARIN activ TV via the C-band system. The AMARIN activ TV started its trial broadcast in November 2012 and commercial broadcast in January the following year. In 2013, the Company stopped channel. producing the for program the Dek” Dek “Ruang Club the produce to continued but station television 7 Channel the for program Sukhaphap of books, both new and the repeated printings of best-sellers, climbed up in 2013 from a year earlier. Moreover, the Company 2013. in books skill children’s affordable and quality produce to and market teenagers’ to cater to house publishing new a opened heat, political rising and economy lackluster Thailand’s of combination a and slowdown economic global of face the in However, purchasing power in Thailand plunged lower and affected the Company to an extent. When compared with 2012, the sales of the Company’s printed matters dropped. on its extensive experiences and quality services, its tours go in line with its slogan of, “The Service You Can Trust”. In 2013, The services. impressive and quality on focus continued the with but tours incentive and programs tour more added Company the various from experts were Speakers Living”. Better for “Learning of theme the under services training offered meanwhile, Company, fields as the Company offered a variety of training programs to raise the quality of life of interested participants in all aspects. due However, clients. corporate for training organized Company the Also, readers. magazine Company’s the are customers Most the training services and tours reduced Company’s revenue from tension, the political and slowdown country’s economic to the in 2013. slowed down in the latter half of 2013. The total export value dropped when compared with the same period a year earlier. The dropped when compared with the latter half of 2013. The total export value slowed down in the planned government’s the while problems into ran measures economic-stimulus government’s The worrying. turned situation political infrastructure investments failed to go ahead as planned. Consumers’ confidence and purchasing power were thusaffected. In sectors. business all across felt were impacts and spending their about cautious very became entrepreneurs circumstances, such compared with the same dropped in the latter half of 2013 when revenue from advertising spaces As a result, the Company’s period a year earlier. million Baht million Baht million Baht 13 from a year earlier. nt expenses from the satellite TV operation. lients too. There were satisfactory signs for this sector. lients too. There were 170.21 863.07 1,494.16 Land, buildings and equipment Other non-current assets Current assets As of December 31, 2013, the Company and its subsidiaries had the total assets worth 2,527.44 million Baht including: Baht million 2,527.44 worth assets total the had subsidiaries its and Company the 2013, 31, December of As In 2013, the net profit of the Company and its subsidiaries reduced because of the country’s economic and political In 2013, the Company and its subsidiaries had the total cost of 1,404.47 million Baht. It marked a decrease of 0.26 Sales and administrative expenses year a from 2013 in cent per 7.88 by increased activities, marketing of cost the included which sales, of cost total The Revenue from Creative & Event services: Event Creative & from Revenue These services were initially provided to magazine and pocket-book teams Revenue from Cheewajit Home: Cheewajit from Revenue Launched in July 2010, Cheewajit Home has operated as a Heath Rehabilitation and
Financial status Total assets profit Net Cost
problems as well as the expenses from the Company’s first year in satellite TV business. When compared with 2012, the revenue the 2012, with compared When business. TV satellite in year first Company’s the from expenses the as well as problems Baht million 357.26 at stood tax income corporate before profit The 2013. in cent per 3.81 by reduced services and sales from from cent per 18.57 of decrease a Baht, million 285.07 totaled profit Net earlier. year a from cent per 21.81 by down 2013, in the previous year. per cent when compared with the previous year. The cost-to-income ratio stood at 67.24 per cent in 2013, up from 64.60 per year. The cost-to-income ratio stood at 67.24 per cent in 2013, up from per cent when compared with the previous sales and significa cent a year earlier, mainly because of declining earlier. The total administrative cost also rose by 3.56 per cent. On the overall, the sales and administrative expenses jumped with the previous year. by 3.90 per cent in 2013 when compared of the Company, as such teams needed to organize fairs, pocket-book launches and product launches. But in 2013, the Company the 2013, in But launches. product and launches pocket-book fairs, organize to needed teams such as Company, the of c & Event services to many corporate started delivering Creative Treatment Center based on Alternative and Integrated Medical Services. Medical specialists are on hand to deliver services at Company’s readers and to respond to the needs of the products. Designed include a shop featuring health the center, which also response. these health products have received warm general customers, The program was broadcast between 4.30 pm and 5.00 pm every Wednesday. Also, the Company started producing the Baan Lae Baan the producing started Company the Also, Wednesday. every pm 5.00 and pm 4.30 between broadcast was program The On Friday. every 10.30am and am 10.00 between air on was It station. 9) (Channel TV Modernine the for program Day Fine Suan in 20 revenue from TV production rose the overall, the Company’s
98 ANNUAL REPORT 2013 99 ANNUAL REPORT 2013 3 cash flow were: The cash outflows for the financing activities totaled 242.88 million Baht in 2013. Of the amount, 240 million Baht was Baht million 240 amount, the Of 2013. in Baht million 242.88 totaled activities financing the for outflows cash The The cash flow from the investing activities has generally been provided by investing activities. In 2013, the net cash flow cash net the 2013, In activities. investing by provided been generally has activities investing the from flow cash The The cash flow from the operating activities jumped from 2012 by 21.02 per cent to 467.22 million Baht in 2013 because 2013 in Baht million 467.22 to cent per 21.02 by 2012 from jumped activities operating the from flow cash The In 2013, the Company and its subsidiaries had the net cash flow of467.22 million Baht from operating activities plus As of December 31, 2013 the shareholders’ equity of the Company and its subsidiaries was 2,058.69 million Baht with Baht million 2,058.69 was subsidiaries its and Company the of equity shareholders’ the 2013 31, December of As As of December 31, 2013 the Company and its subsidiaries had the total liabilities of 468.75 million Baht, down by 1.61 1.61 by down Baht, million 468.75 of liabilities total the had subsidiaries its and Company the 2013 31, December of As
Cash flow Shareholders’ equity Shareholders’ equity Total liabilities and shareholders’ equity and shareholders’ Total liabilities Total liabilities for dividend payment while 2.88 million Baht was used as payments for long-term lease contracts. for long-term lease Baht was used as payments for dividend payment while 2.88 million from investing activities stood at just 57.68 million Baht because the Company and its subsidiaries had a lower amount of money money of amount lower a had subsidiaries its and Company the because Baht million 57.68 just at stood activities investing from of amount significant a placed have subsidiaries its and Company The received. interest its by judging investments temporary for assets too. and spent money on permanent money as security deposit for auctions the Company received higher payments from account receivables. However, this also means the amount of account receivables in 2013 was lower than that of 2012. the net cash flow of 57.68 million Baht from investing activities. Of the total cash flow, 242.88 million Baht was spent on fi- cash and cash the had subsidiaries its and Company the showed 2013 December 31 of as sheet balance The activities. nancing points regarding the 201 equivalents of 374.57 million Baht. Key the book value per share at 10.29 Baht. In 2012, the shareholders’ equity stood at 2,013.61 million Baht with the book value per value book the with Baht million 2,013.61 at stood equity shareholders’ the 2012, In Baht. 10.29 at share per value book the share at 10.07 Baht. The number of ordinary paid-up shares that have been issued by the Company was at 200 million in both 2012 and 2013. per cent from a year earlier as the amount owed to account payables and other creditors reduced. The debt-to-equity ratio stood ratio debt-to-equity The reduced. creditors other and payables account to owed amount the as earlier year a from cent per at 0.23. - 72 47 90 116 1.16 7.81 1.33 2.75 0.23 4.03 0.83 4.06 5.08 17.14 2013 11.36 33.71 31.97 14.00 13.65 140.13 827.32 73 49 89 112 4.11 2012 1.47 3.14 1.53 7.39 5.02 0.25 0.90 3.88 68.56 18.15 14.53 16.06 34.29 42.08 20.99 127.44 1,159.41 42 90 80 128 2011 1.25 0.27 3.29 2.54 4.05 0.95 0.85 4.55 8.59 17.84 12.35 29.12 12.95 10.48 76.28 32.44 142.46 3,843.96 % % % % % % % % % Day Day Day Day Time Time Time Ratio Ratio Ratio Ratio Ratio Ratio to consolidate the financial statements of Amarin Television Co., Ltd. since October 11, 2012 onwards. 1. The above information is the consolidation of the Company. 2. The Company began to prepare the consolidated financial statements of the Company since 2012. The Company commenced
Note:
Profitability Ratio Gross Profit Margin Quick Ratio Account Payable Turnover Liquidity Current Ratio Inventory Turnover Inventory Turnover Period Payment Period Cash Cycle Operating Profit Margin Liquidity Ratio (cash basis) Liquidity Ratio (cash Receivable Turnover Average Collection Period Other Income Ratio Cash per Profitability Ratio Dividend Pay out Net Profit Margin Return on Equity Assets Turnover Financial Policy Ratio Debt to Equity Interest Coverage Efficiency Policy Ratio Return on Total Assets Return on Fixed Assets RATIO ANALYSIS Amarin Printing and Publishing Public Company Limited Company Public and Publishing Printing Amarin ANNUAL REPORT 2013 100 ANNUAL REPORT 2013 101 - % 3.88 (3.81) 16.60 (4.17) (5.31) (0.26) (11.32) (18.57) (18.57) (32.43) (27.58) - 99 12,172 Unit : Thousand Baht (9,201) (3,598) (87,371) (81,768) (34,647) (22,376) (90,969) (64,995) (64,995) Increase (Decrease) Amount - 1.16 % 0.03 3.46 19.11 15.62 13.65 13.65 32.76 67.24 98.84 100.00 - 2013 694 1.43 72,188 24,163 326,207 684,165 285,076 285,076 399,089 1,404,466 2,088,632 2,064,469 Amount - % 1.53 0.03 16.06 4.90 98.47 35.40 64.60 14.41 19.34 16.06 100.00 - 2012 1.75 596 33,364 771,536 314,035 421,465 106,835 350,071 350,071 2,146,237 2,179,601 1,408,065 Amount
Financial cost Corporate Income Tax Other Income Sales and Administrative Expenses Income from Sales and Services Net Earning per Share (Baht) Total Expenses Profit after Expenses Add: Profit (Loss) from Associated Company Net Profit Less: Expenses Total Income Less: Cost of Sales and services Profit before Operating Expenses Income Statements of Comprehensive Income of Comprehensive Statements December 31, 2013 and 2012 For the years ended Amarin Printing and Publishing Public Company Limited Company Public and Publishing Printing Amarin 000 9,995 4,400 30,885 151,831 185,167 231,072 170,000 155,807 293,318 143,935 2013 25,000 374,567 281,268 100,865 468,747 863,073 270, 200,000 1,494,160 1,563,688 2,527,436 2,527,436 2,058,688 Unit : Thousand Baht 500 9,976 4,400 91,356 56,305 151,476 55,712 174,542 2012 154,235 25,000 92,549 200,000 476,439 271,221 828,401 189, 270,000 1,518,612 327,894 558,922 2,013,612 2,490,051 2,490,051 1,495,797 4,400 9,958 77,831 2011 51,868 25,000 49,959 121,426 116,084 137,305 149,273 313,394 270,000 200,000 484,270 289,793 205,298 429,844 835,454 2,307,618 2,307,618 1,328,348 1,823,348 1,336,380 2,028 4,400 25,000 42,428 48,635 10,040 110,389 175,209 159,738 374,418 272,047 2010 199,386 148,546 324,699 286,556 270,000 200,000 785,352 1,325,615 1,820,615 2,195,033 2,195,033 1,284,852 10,107 2,531 31,582 2,500 31,585 25,000 39,695 131,445 173,938 148,740 160,000 309,159 270,000 2009 200,000 275,835 347,609 208,083 903,695 1,133,399 1,733,679 1,238,679 2,081,288 2,081,288
to consolidate the financial statements of Amarin Television Co., Ltd. since October 11, 2012 onwards.
1. The above information is the consolidation of the Company. 2. The Company began to prepare the consolidated financial statements of the Company since 2012. The Company commenced
Note: Term Investments - Net
up Capital -
-
Temporary investment Receivable - Net Trade Accounts and Notes Related Companies - Net
Assets Cash and Cash Equivalents Unappropriated Retained Earnings Total Shareholders’ Equity Total Liabilities and Shareholders’ Equity Shareholder’s Equity Paid Share Premium Legal Reserve Accrued Corporate Income Tax Other Current Liabilities Other Non - Current Liabilities Total Liabilities Property, Plant and Equipments - Net Other Assets Total Assets Liabilities and Shareholders’ Equity Trade Accounts and Notes Payable Inventories Other Current Assets Total Currents Assets General Investment Long Statements of Financial Position Statements 31As of December Amarin Printing and Publishing Public Company Limited 2009 - 2013 2009 Company Limited Public Publishing Printing and Amarin ANNUAL REPORT 2013 102 ANNUAL REPORT 2013 103 1.43 694 72,188 24,163 326,207 240,000 240,000 285,076 285,076 2013 1,518,612 1,803,556 1,803,688 1,563,688 1,404,466 2,088,632 2,064,469 - - - - Unit : Thousand Baht 1.75 596 33,364 350,071 350,071 314,035 180,000 180,000 106,835 2012 1,518,612 1,348,541 2,179,601 1,698,612 1,829,530 2,146,237 1,408,065 - - - - 1.18 154 18,132 139,806 (20,194) 2011 104,801 291,338 160,000 235,974 235,974 1,348,541 1,911,363 1,252,374 1,893,231 1,279,097 1,675,389 1,488,348 - - - 158 1.23 73,241 25,371 83,882 2010 233,241 160,000 265,790 246,936 246,936 1,252,374 1,485,615 1,238,679 1,599,057 1,249,227 - - - 1,820,622 1,845,993 121 1.11 16,518 73,844 263,121 160,000 160,000 2009 222,909 222,909 1,175,769 1,178,724 1,738,718 1,515,809 1,238,679 1,722,200 1,398,679 - - - - to consolidate the financial statements of Amarin Television Co., Ltd. since October 11, 2012 onwards. 1. The above information is the consolidation of the Company. 2. The Company began to prepare the consolidated financial statements of the Company since 2012. The Company commenced
Note: Cumulative effect of the change in accounting policy Unappropriated Retained Earning Brought Forward Total Appropriated Profit Unappropriated Retained Earning Carry Forward Earning per Share (Baht) Retained Earning Before Appropriated Less Dividend Paid Legal Reserve Net Profit after Expenses Add Profit (Loss) From Associated Company Net Profit Sale and Administrative Expenses Financial Cost Income Tax Total Expenses Other Income Total Income Expenses Cost of Sales and Services Income and Services Income from Sales Statements of Comprehensive Income of Comprehensive Statements December 31 For the years ended Amarin Printing and Publishing Public Company Limited 2009 - 2013 2009 Company Limited Public Publishing Printing and Amarin
Registration No. 7517 Certified Public Accountant (Miss Sulalit Ardsawang) d appropriate to provide a basis for my audit opinion. d appropriate to provide a basis for my ther due to fraud or error. statements are free from material misstatement. not qualified in respect of this matter.
The Shareholders and Board of Directors of and Board of The Shareholders COMPANY LIMITED PUBLIC PRINTING AND PUBLISHING AMARIN In my opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial December ended year the for statements financial the presenting In statements. financial the to 2.3 Note to attention draw I Management is responsible for the preparation and fair presentation of these financial statements in accordance with the I have audited the accompanying consolidated financial statements of AMARIN PRINTING AND PUBLISHING PUBLIC COM- PUBLIC PUBLISHING AND PRINTING AMARIN of statements financial consolidated accompanying the audited have I My responsibility is to express an opinion on these financial statements based on my audit. I conducted my audit in accord- in audit my conducted I audit. my on based statements financial these on opinion an express to is responsibility My An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial- state obtained is sufficient an I believe that the audit evidence I have
2014/177/0156 Opinion position of AMARIN PRINTING AND PUBLISHING PUBLIC COMPANY LIMITED and its subsidiary as PRINTING at of AMARIN December 31, position 2013, financial the and ended, then year the for flows cash and performance financial consolidated their year the for flows cash and performance financial its 2013, 31, December at as LIMITED COMPANY PUBLIC PUBLISHING AND then ended in accordance with the Financial Reporting Standards. Emphasis of matter Accounting of Federation the by issued standards reporting financial new adopted have subsidiary its and Company the 2013, 31, account- in changing of effect The 2013. 1, January after or on beginning period the from effective are which (FAP) Professions been has herewith presented information comparative The statements. financial the to 2.4 Note in described been has policy ing restated on this matter. My opinion to the financial statements is Dharmniti Auditing Company Limited Bangkok, Thailand February 26, 2014 Report of The Auditor of The Report To
Financial Reporting Standards, and for such internal control as management determines is necessary to enable the preparation of preparation the enable to necessary is determines management as control internal such for and Standards, Reporting Financial material misstatement, whe financial statements that are free from PANY LIMITED and its subsidiary, which comprise the consolidated statement of financial position as at December 31, 2013, and 2013, 31, December at as position financial of statement consolidated the comprise which subsidiary, its and LIMITED PANY and ended then year the for flows cash and equity shareholders’ in changes income, comprehensive of statement consolidated the the separate financial statements of AMARIN PRINTING AND PUBLISHING PUBLIC COMPANY LIMITED, which comprise the statement of financial position as at December 31, 2013, and the statement of comprehensive income, changes in shareholders’ explanatory notes. significant accounting policies and other of for the year then ended, and a summary equity and cash flows for the Financial Statements Management’s Responsibility Auditor’s Responsibility the perform and plan and requirements ethical with comply I that require standards Those Auditing. on Standards the with ance whether the financial audit to obtain reasonable assurance about on the auditor’s judgment, including the assessment of the risks of material misstatement ments. The procedures selected depend control internal considers auditor the assessments, risk those making In error. or fraud to due whether statements, financial the of are that procedures audit design to order in statements financial the of presentation fair and preparation entity’s the to relevant appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting as evaluating the overall presentation of the financial statements. estimates made by management, as well ANNUAL REPORT 2013 104 ANNUAL REPORT 2013 105
- - - - 870,029.80 1, 2012 4,400,000.00 77,410,891.91 9,957,680.43 13,774,362.89 20,541,412.09 18,063,091.63 25,082,356.65 116,084,388.22 991,779,007.23 289,793,326.97 486,883,507.34 429,844,499.05 835,453,544.72 2,328,159,091.70 As at December 1,336,380,084.47
- - 9,976,489.11 9,999,700.00 31, 2012 3,464,904.80 14,435,144.94 84,808,160.61 (Restated) 4,400,000.00 77,410,891.91 22,225,974.47 28,473,280.60 22,560,434.28 270,832,237.97 821,707,512.66 558,921,564.23 558,058,591.52 1,000,219,187.83 2,487,274,887.10 As at December 1,487,055,699.27
Separate financial statements - 12,598,357.11 9,995,297.79 9,999,700.00 3,486,704.80 31, 2013 28,197,155.66 18,724,342.86 4,400,000.00 77,410,891.91 371,489,914.53 170,000,000.00 29,925,682.45 189,000,000.00 279,985,915.59 465,165,057.80 854,608,841.47 2,524,987,861.97 1,036,748,616.94 As at December 1,488,239,245.03
Baht - - - - 870,029.80 1, 2012 9,957,680.43 13,774,362.89 20,541,412.09 18,063,091.63 4,400,000.00 77,410,891.91 25,082,356.65 116,084,388.22 991,779,007.23 289,793,326.97 486,883,507.34 429,844,499.05 835,453,544.72 2,328,159,091.70 As at December 1,336,380,084.47
- - - - 325,904.80 9,976,489.11 31, 2012 14,840,221.82 (Restated) 4,400,000.00 77,410,891.91 92,548,673.48 22,705,306.93 28,473,280.60 271,221,386.84 22,560,434.28 558,921,564.23 828,401,252.22 994,253,559.85 558,265,600.90 2,490,051,007.12 1,495,797,447.27 As at December
Consolidated financial statementsConsolidated financial - - - 847,704.80 9,995,297.79 31, 2013 13,904,806.13 28,197,155.66 4,400,000.00 77,410,891.91 19,425,555.33 281,268,271.07 374,567,199.14 170,000,000.00 29,925,682.45 189,000,000.00 465,419,963.38 863,073,301.06 1,033,275,589.00 2,527,435,828.72 1,494,160,239.72 As at December 7 4 9 8 5 6 11 13 12 14 10 15 16 24.2 Note
Total non-current assets Total current assets Short-term loans to subsidiary company Investments in subsidiary company Other non-current assets Deferred tax assets Copyright for books Intangible assets Land awaiting development Collateral for the auction Property, plant and equipment Inventories Other long-term investments Trade and other receivables Long-term investments Current investments Cash and cash equivalents Other current assets Total assets Non-current assets Current assets Assets Notes to financial statements form an intergral part of these statements. As At December 31, 2013 As At December Amarin Printing and Publishing Public Company Limited Company Public and Publishing Printing Amarin Subsidiary and Its Of Financial Position Statement
347,908.76 1,092,333.50 1, 2012 2,620,175.64 29,112,585.31 51,867,502.41 75,211,278.00 25,000,000.00 78,179,362.40 117,855,749.09 270,000,000.00 200,000,000.00 200,000,000.00 206,510,356.93 484,617,889.64 406,438,527.24 1,348,541,202.06 2,328,159,091.70 1,843,541,202.06 As at December
1,309,014.39 2,757,340.32 8,084,008.11 31, 2012 91,353,615.43 34,572,282.07 (Restated) 56,186,722.90 25,000,000.00 116,883,729.13 81,960,592.93 172,495,791.59 270,000,000.00 474,249,481.44 200,000,000.00 200,000,000.00 382,895,866.01 2,487,274,887.10 1,518,025,405.66 2,013,025,405.66 As at December
Separate financial statements 2,807,631.75 1,604,452.01 5,646,012.32 31, 2013 27,299,107.24 25,000,000.00 30,884,515.08 119,364,724.37 93,574,449.95 184,159,240.00 465,340,132.72 270,000,000.00 200,000,000.00 200,000,000.00 100,824,914.28 364,515,218.44 1,564,647,729.25 2,524,987,861.97 As at December 2,059,647,729.25
Baht 347,908.76 1,092,333.50 1, 2012 2,620,175.64 29,112,585.31 51,867,502.41 75,211,278.00 25,000,000.00 78,179,362.40 117,855,749.09 270,000,000.00 200,000,000.00 200,000,000.00 206,510,356.93 484,617,889.64 406,438,527.24 1,348,541,202.06 2,328,159,091.70 1,843,541,202.06 As at December
1,311,421.69 2,757,340.32 8,084,008.11 31, 2012 91,356,022.73 (Restated) 56,305,176.58 34,594,222.07 25,000,000.00 174,542,136.51 116,883,729.13 81,960,592.93 270,000,000.00 200,000,000.00 200,000,000.00 476,438,627.34 385,082,604.61 1,518,612,379.78 2,013,612,379.78 2,490,051,007.12 As at December
Consolidated financial statementsConsolidated financial 2,807,631.75 5,646,012.32 31, 2013 1,644,294.43 25,000,000.00 30,884,515.08 185,167,173.35 27,748,456.89 121,274,857.87 93,574,449.95 468,747,391.64 100,864,756.70 270,000,000.00 200,000,000.00 200,000,000.00 367,882,634.94 1,563,688,437.08 2,527,435,828.72 As at December 2,058,688,437.08 17 19 18 16 18 Note Total non-current liabilities Total current liabilities Unappropriated Appropriated to legal reserve 200,000,000 ordinary shares of Baht 1 each 200,000,000 ordinary shares of Baht 1 each
Retained earnings Share premium Issued and paid-up share capital share paid-up and Issued Share capital Authorized share capital Employee benefit obligations Deferred tax liabilities Other current liabilities Accrued income tax Accrued expenses Trade and other payables Liabilities under long-term lease contracts Current portion of liabilities under long-term lease contracts
Total liabilities and shareholders’ equity Total shareholders’ equity Shareholders’ equity Total liabilities Non-current liabilities Current liabilities Notes to financial statements form an intergral part of these statements. Statement Of Financial Position (Cont.) Statement Of Financial 31, 2013 As At December SHAREHOLDERS’ EQUITY LIABILITIES AND Amarin Printing and Publishing Public Company Limited Company Public and Publishing Printing Amarin and Its Subsidiary ANNUAL REPORT 2013 106 ANNUAL REPORT 2013 107 1.75 200,000,000 (595,528.58) 33,532,733.57 737,029,128.98 2012 770,561,862.55 456,144,094.33 (48,077,529.14) 349,484,203.60 349,484,203.60 (27,059,302.00) (314,417,768.22) - 2,146,236,824.75 (106,659,890.73) (Restated) (238,685,408.50) (1,409,207,695.77) 1.43 200,000,000 (694,379.28) 26,041,728.24 (72,150,711.81) 653,188,103.73 (51,866,187.71) 679,229,831.97 2013 358,773,035.40 286,622,323.59 286,622,323.59 (26,903,199.42) Separate financial statements - (240,993,030.16) (320,456,796.57) 2,064,468,629.02 (1,411,280,525.29) Baht 1.75 200,000,000 (595,528.58) 33,364,334.14 350,071,177.72 350,071,177.72 771,536,407.19 738,172,073.05 2012 (48,077,529.14) 456,905,929.43 (27,059,302.00) (106,834,751.71) (314,630,477.76) - (238,898,118.04) 2,146,236,824.75 (Restated) (1,408,064,751.70) 1.43 200,000,000 (694,379.28) 24,163,130.15 (51,866,187.71) 2013 (72,188,146.93) 285,076,057.30 285,076,057.30 357,264,204.23 660,002,330.07 684,165,460.22 (26,943,199.42) - (326,901,255.99) (247,397,489.58) 2,064,468,629.02 Consolidated financial statements Consolidated financial (1,404,466,298.95) 22 Note Profit for the year Total comprehensive income for the year Other comprehensive income Basic earnings per share (Baht per share) Number of ordinary shares (Unit : Shares) Administrative expenses Management benefit expenses Profit before income tax expenses Income tax expenses Finance cost Total expenses Profit before expenses Selling expenses Gross profit Other income Cost of sales and services Revenues from sales and services Notes to financial statements form an intergral part of these statements. Statement Of Comprehensive Income Statement Of Comprehensive December 31, 2013 For The Year Ended Amarin Printing and Publishing Public Company Limited Company Public and Publishing Printing Amarin and Its Subsidiary Total Total equity equity 20,193,503.33 20,193,503.33 350,071,177.72 shareholders’ shareholders’ 285,076,057.30 349,484,203.60 286,622,323.59 2,013,612,379.78 (180,000,000.00) 1,843,541,202.06 1,823,347,698.73 (180,000,000.00) 1,843,541,202.06 1,823,347,698.73 2,059,647,729.25 (240,000,000.00) 2,013,025,405.66 (240,000,000.00) 2,058,688,437.08 20,193,503.33 20,193,503.33 350,071,177.72 285,076,057.30 349,484,203.60 286,622,323.59 Unappropriated Unappropriated 1,518,612,379.78 (180,000,000.00) 1,348,541,202.06 1,564,647,729.25 1,328,347,698.73 (180,000,000.00) 1,348,541,202.06 1,328,347,698.73 1,518,025,405.66 (240,000,000.00) (240,000,000.00) 1,563,688,437.08 Retained earnings Retained earnings Baht Baht 25,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00 Appropriated Appropriated to legal reserve to legal reserve Separate financial statements Consolidated financial statements Share Share premium premium 270,000,000.00 270,000,000.00 270,000,000.00 270,000,000.00 270,000,000.00 270,000,000.00 270,000,000.00 270,000,000.00 paid-up paid-up Issued and Issued and share capital share capital 200,000,000.00 200,000,000.00 200,000,000.00 200,000,000.00 200,000,000.00 200,000,000.00 200,000,000.00 200,000,000.00 21 21 21 21 2.4 2.4 Note Note Total comprehensive income for the year Dividend payment Dividend payment (restated) year the for income comprehensive Total Cumulative effect of changes in accounting policy relating to income taxes - as previously reported - as previously reported Cumulative effect of changes in accounting policy relating to income taxes Total comprehensive income for the year (restated) year the for income comprehensive Total Total comprehensive income for the year Dividend payment Dividend payment
Balance as at December 31, 2013 Balance as at December 31, 2013
Balance as at December 31, 2012 (restated) Balance as at January 1, 2012 - as restated Balance as at January 1, 2012 Balance as at January 1, 2012 Balance as at January 1, 2012 - as restated Balance as at December 31, 2012 (restated) Statement Of Changes In Shareholders’ Equity Statement Of Changes December 31, 2013 For The Year Ended Amarin Printing and Publishing Public Company Limited Company Public and Publishing Printing Amarin and Its Subsidiary Notes to financial statements form an intergral part of these statements. ANNUAL REPORT 2013 108 ANNUAL REPORT 2013 109 164,233.73 595,528.58 (18,808.68) (111,902.08) 6,955,214.19 2012 5,517,862.52 (660,782.05) 18,961,089.00 (4,072,216.57) 14,656,820.93 (2,335,589.10) (2,594,875.00) (71,945,713.72) (3,390,923.95) 119,996,032.09 582,154,829.61 456,144,094.33 (15,336,440.33) (16,116.84) 225,000.00 694,379.28 (21,800.00) (18,808.68) 1,822,410.04 8,582,110.49 2013 11,242,057.60 18,716,948.02 (1,815,969.72) (1,452,401.85) (9,153,677.62) Separate financial statements (3,271,038.48) 83,706,503.68 121,761,068.35 (14,373,218.40) 358,773,035.40 500,499,447.02 Baht 164,233.73 544,125.00 595,528.58 (18,808.68) (111,902.08) 2012 5,517,862.52 6,965,433.73 18,571,940.13 (4,072,216.57) 14,656,820.93 120,101,915.69 (2,335,589.10) (1,065,858.93) (3,390,923.95) (72,152,723.10) 583,032,767.85 (15,336,440.33) 456,905,929.43 (16,116.84) 225,000.00 694,379.28 (18,808.68) (521,800.00) 2013 8,813,032.48 2,205,937.95 11,242,057.60 18,716,948.02 83,361,709.64 (1,815,969.72) (1,452,401.85) (3,271,038.48) 123,387,591.28 (13,627,419.82) 357,264,204.23 501,593,859.35 (10,046,884.23) Consolidated financial statements Consolidated financial Trade and other receivables provided by (used in) operation activeties: Bad debts and doubtful (reversal) Copyright for books Other non-current assets Inventories Other current assets Expenses for employee benefits Interest income Interest expenses Depreciation Amortization of program computer Writing-off fixed assets Gain from sale and donation of fixed assets Unrealized gain on exchange rate Allowance for returned magazines and books (reversal) Allowance for returned magazines and books Amortization of premium on bonds activities Cash flows from operating expenses Profit before income tax (Increase) decrease in operation assets Profit from operations before changes in operating assets Profit from operations before changes in operating and liabilities Adjustments to profit before income tax expenses to net cash Adjustments to profit before income tax expenses Statement Of Cash Flows Statement Of Cash December 31, 2013 For The Year Ended Amarin Printing and Publishing Public Company Limited Company Public and Publishing Printing Amarin and Its Subsidiary - - (860,117.88) 9,099,154.39 5,459,696.76 4,288,595.94 (595,528.58) (1,970,315.10) 12,924,796.45 84,808,160.61 2012 (11,118,097.03) (11,118,097.03) (7,907,506.00) (9,999,700.00) 494,780,915.81 116,084,388.22 (31,276,227.61) (99,203,737.12) 382,879,294.43 (181,970,315.10) (32,342,286.96) (129,077,065.18) (180,000,000.00) (232,185,206.94) (103,398,586.80) - 503,441.76 - 2,497,112.08 3,743,244.08 (694,379.28) 8,565,322.65 (7,103,091.00) (7,273,174.83) 84,808,160.61 15,589,229.32 579,189,741.17 2013 60,960,454.75 (2,876,768.33) (5,305,478.88) 371,489,914.53 286,681,753.92 388,921,564.23 Separate financial statements 468,598,067.50 (102,794,203.39) (152,988,104.00) (189,000,000.00) (240,000,000.00) (242,876,768.33) Baht - - - (860,117.88) 5,481,636.76 9,099,154.39 4,288,595.94 (595,528.58) (1,970,315.10) 12,924,796.45 2012 92,548,673.48 (7,907,506.00) 116,084,388.22 (11,482,189.39) (23,535,714.74) 386,069,368.24 (32,135,856.26) 498,024,989.62 (181,970,315.10) (129,077,065.18) (180,000,000.00) (104,288,905.70) (227,634,767.88) (103,452,586.80) 503,441.76 - - 4,273,912.38 3,743,244.08 6,643,705.04 (694,379.28) (7,103,091.00) 15,188,549.92 57,678,048.29 2013 579,212,273.10 92,548,673.48 (6,845,765.18) (2,876,768.33) 374,567,199.14 467,217,245.70 (5,527,909.88) 388,921,564.23 282,018,525.66 (104,197,557.12) (189,000,000.00) (155,647,400.06) (240,000,000.00) (242,876,768.33) Consolidated financial statements Consolidated financial Net cash provided by (used in) investing activities Net cash provided by operating activities - The Company purchases of fixed-assets by entering Trade and other payables Cash paid for liabilities under long-term lease contracts (Increase) decrease in current investments Cash paid for dividend Cash received from sale of fixed assets Cash paid for purchase of intangible assets Cash received from interest income Cash paid for collateral for the auction Cash paid for purchase share capital of subsidiary Cash paid for purchase of fixed assets Payment for employee benefit obligations Cash paid for loan to subsidairy company Other current liabilities Payment for interest Payment for income tax Acrrued expenses
Increase (decrease) in operation liabilities Increase (decrease) in Cash and cash equivalents at the end of year Additional disclosure : Material non-monetary items as follows :- into long-term lease contracts Net cash used in financing activities Net increase (decrease) in cash and cash equivalents Cash and cash equivalents at the beginning of year Cash flows from financing activities Cash flows from investing activities Cash generated from operation Statement Of Cash Flows (Cont.) Statement Of Cash December 31, 2013 For The Year Ended Amarin Printing And Publishing Public Company Limited Company Public And Publishing Printing Amarin and Its Subsidiary Notes to financial statements form an intergral part of these statements. ANNUAL REPORT 2013 110 ANNUAL REPORT 2013 111
- 2012 services - 2013 Percentage of income including in consolidated income from sales and from sales and services 0.65 2012 Percentage of 8.11 2013 assets including in consolidated assets Thai Establish 2012 99.99 percentage Shareholding 2013 99.99 Main business Satellite television for broadcasting through Thaicom Channel The acquisition of subsidiary was recorded by purchase method. The acquisition of subsidiary was recorded by purchase the and transactions Significant intercompany transactions between the Company and its Subsidiary have been eliminated. the that So policies. accounting uniform using by prepared are statements financial consolidated The The accompanying consolidated financial statements include the accounts a subsidiary since October 11, 2012 as follow :- Public Company Limited and the following of Amarin Printing and Publishing transaction. those record to policies identical the used been have circumstances similar or alike are which events
The financial statements have been prepared in accordance with the accounting standards prescribed by Thai Accounts Thai by prescribed standards accounting the with accordance in prepared been have statements financial The for standards reporting financial the with complying by 2547 B.E. Act Profession Accounting the under enunciated Act Notifi- the with compliance in made been has statements financial the of presentation The Entities. Accountable Publicly presentation statements financial the : re Commerce, of Ministry the Development, Business of Department the of cation 2543. the Accounting Act B.E. for public limited company, issued under policies. accounting the in disclosed otherwise where except basis cost historical a on prepared been have statements financial The The financial statements in Thai language are the official statutory financial statements of the Company. The financial in Thai language. financial statements translated from such statements in English language have been Basis of preparation financial statements 2.2.2 2.2.3 2.2.4 Basis for consolidation financial statements 2.2.1 General Information Basis Of Preparation Financial Statements Basis Of Preparation Financial Statements
Subsidiary companies 1. 2. 2.1 AMARIN PRINTING AND PUBLISHING PUBLIC COMPANY LIMITED was registered as a limited company under the Civil and Civil the under company limited a as registered was LIMITED COMPANY PUBLIC PUBLISHING AND PRINTING AMARIN on June 15, 1993. Stock Exchange of Thailand The Company was registered with The ordinary shares. 37.20% of all is Khun Metta Utakapan holding The major shareholder of the Company
2.2 Amarin Television Co., Ltd. Notes To Financial Statements Notes To Financial December 31, 2013 Amarin Printing And Publishing Public Company Limited Company Public And Publishing Printing Amarin and Its Subsidiary Commercial Code on January 8, 1987 with the registration number 0105530001431 and was converted to a public company limited company public a to converted was and 0105530001431 number registration the with 1987 8, January on Code Commercial on September 15, 1993 with the company registration number 0107536000480. Its head office is situated at 378 Chaiyaphruk matters. printed of sale and advertising publishing, is activity business main its and 10170 Bangkok Chan, Taling Chan, Taling Road,
or after January 1, 2013, as follows. or after January 1, 2013, s has been the effects are as follows: n accounting policies. Income Taxes Grants and Accounting for Government Assistance Disclosure of Government in Foreign Exchange Rates The Effects of Changes Operating Segments Relation to Operating Activities Government Assistance - No Specific Non-Depreciable Assets Income Taxes - Recovery of Revalued Shareholders its or Entity an of Status Tax the in Changes - Taxes Income The Company and its subsidiary have used this accounting policy in this current year and restated the prior year’s From January 1, 2013, the Company and its subsidiary have used of TAS 12 Income Taxes. This accounting standard The management of the Company and its subsidiary believe that these accounting standards do not have any significant any have not do standards accounting these that believe subsidiary its and Company the of management The The Federation of Accounting Professions (FAP) has issued Notifications to mandate the use of the revised 2009, and 2009, revised the of use the mandate to Notifications issued has (FAP) Professions Accounting of Federation The Effect of changes in accounting policies due to application of new accounting standards new accounting standards due to application of Effect of changes in accounting policies TAS 20 (revised 2009) TAS 21 (revised 2009) TFRS 8 SIC 10 SIC 21 SIC 25 of Financial Assets Accounting Treatment Guidance for Transfers TAS 12 Accounting standards effective for using in current year for using in current standards effective Accounting
requires an entity to identify temporary differences arising from differences between the carrying amount of an asset or liability in the statement of financial position and its tax base in order to recognize the tax effects as deferred tax assets criteria. or liabilities subjecting to certain recognition as effects tax the recognized initially had Company the though as purposes, comparative for presented statements, financial deferred tax assets or liabilities. The change in accounting policie Company and its subsidiary have used at the effective date and have the effects of changes in the Company and its subsidiary’s subsidiary’s its and Company the in changes of effects impact on the the financial statements for have the year when and they are initially date applied, except for effective TAS 12 Income the Taxes that at the used have subsidiary its and Company 2.4; Effect of changes i accounting policies as disclosed in note 2.4
2.3 guidance treatment accounting and interpretations the standards, reporting financial standards accounting of issued new the on for using in the periods beginning of which they are effective ANNUAL REPORT 2013 112 ANNUAL REPORT 2013 113
347,908.76 1, 2012 20,541,412.09 0.0053 20,193,503.33 As at January 2012 1,057,916.56 (1,057,916.56) 1,309,014.39 31, 2012 21,251,419.89 22,560,434.28 As at December 0.0267 Separate financial statements Separate financial statements 2013 5,341,283.76 (5,341,283.76) 1,604,452.01 31, 2013 28,197,155.66 26,592,703.65 As at December Baht Baht
nting and financial reporting standards. nting and financial reporting standards. 347,908.76 1, 2012 0.0053 20,541,412.09 20,193,503.33 As at January 2012 1,055,509.26 (1,055,509.26) Presentation of Financial Statements Statement of Cash Flows Income Taxes Leases Revenue Employee Benefits The Effects of Changes in Foreign Exchange Rate Related Party Disclosures Investments in Associates Interests in Joint Venture Interim Financial Reporting Impairment of Assets Intangible assets 1,311,421.69 31, 2012 21,249,012.59 22,560,434.28 As at December 0.0265 2013 Consolidated financial statements Consolidated financial statements Consolidated financial 5,303,848.64 (5,303,848.64) 1,644,294.43 31, 2013 28,197,155.66 26,552,861.23 As at December
(revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) (revised 2012) These new and revised accounting standards which are effective for the fiscal year beginning on or after January1, The new and revised accounting standards but are not yet effective The new and revised accounting standards The Federation of Accounting Professions (FAP) has issued Notifications to mandate the new and revised accounting TAS 1 TAS 7 TAS 12 TAS 17 TAS 18 TAS 19 TAS 21 TAS 24 TAS 28 TAS 31 TAS 34 TAS 36 TAS 38 2014 are as follows: 2.5 and interpretations of accou standards, financial reporting standards, Retained earnings increase Income tax decrease Deferred tax liabilities increase Profit increase Deferred tax assets increase Basic earnings per share increase Statements of comprehensive income Statements of financial position
Insurance Contracts Intangible Assets - Web Site Costs Service Concession Arrangements: Disclosure Applying the Restatement Approach under TAS 29 Applying the Restatement Financial Reporting Evaluating the Substance of Transactions in the Legal Form of a Lease a of Form Legal the in Transactions of Substance the Evaluating Right to Interests arising from Decommissioning, Restoration from Decommissioning, Restoration Right to Interests arising Funds and Environmental Rehabilitation Operating Leases - Incentives Changes in Existing Decommissioning, Restoration and Similar Liabilities Restoration and Similar Changes in Existing Decommissioning, an Arrangement contains a Lease Determining whether Transfers of Assets from Customers Operating Segments Distributions of Non-cash Assets to Owners Non-current Assets Held for Sale and Discontinued Operations Non-current Assets Customer Loyalty Programmes Business Combinations Service Concession Arrangements Share-based Payment Share-based Interim Financial Reporting and Impairment
7 5 4 1 18 17 13 12 10
Sale of goods rendered are recognized when the significant risks and rewards of ownership have been transferred to transferred been have ownership of rewards and risks significant the when recognized are rendered goods of Sale Service income from production of satellite television is recognized when broadcasting through satellite. Service income is recognized as services are provided. Interest income is recognized on the accrual basis. Dividend income is recognized on the date the Company’s right to receive payments is established. Expenses are recognized on the accrual basis. Recognition of revenues and expenses
ng the impact of these new and revised accounting its subsidiary are evaluating the impact of these new and revised The management of the Company and standards when they are initially applied. ar beginning on or after January 1, 2016 is as follows: for the fiscal year beginning on or after January 1, 2016 The new accounting standard which is effective TFRS 4 TSIC 32 TSIC 29 TFRIC TSIC 27 TFRIC TSIC 15 TFRIC TFRIC TFRIC TFRS 8 (revised 2012) TFRIC TFRS 5 (revised 2012) TFRIC TFRS 3 (revised 2012) TFRS 3 (revised TFRIC TFRS 2 (revised 2012) TFRS 2 (revised TFRIC the buyer. No revenue is recognized if there is continuing management involvement with the goods there are significant the buyer. No revenue is recognized if there is continuing costs or the probable return of goods. uncertainties regarding recovery of the consideration due, associated
3. Significant Accounting Policies 3.1
ANNUAL REPORT 2013 114 ANNUAL REPORT 2013 115
than three months and free of obligation. than three months e. Finished goods are reflected at specific cost. Finished goods are reflected at specific cost by using percentage of completion basis under specific method. Works in process are valued at actual cost under FIFO method. Raw material and Supplies are valued at bringing in incurred costs other and conversion of costs purchase, of costs all comprises inventories of cost The The cost of purchase comprises both the purchase price and costs directly attributable to the acquisition of the Satellite television programs are stated at the cost of both the programs that are under production and finished Cost consists of various expenses directly related to production. Cost is recognized in the statement of compre- The net realizable value of inventory is estimated from the selling price in the ordinary course of business less Inventories Allowance for doubtful accounts is recognized primarily on analysis of payment histories and future expectations analysis of payment histories primarily on Allowance for doubtful accounts is recognized magazines returned of number estimated the on basing estimated is books and magazines returned the for Allowance Inventories are stated at the lower of cost or net realizable value. Cost is calculated as follows :- Inventories are stated at the lower of Investments in debt instruments which are held until maturity will be classified as current or long-term investments Cash and cash equivalents consist of cash, bank deposits in type of savings, current and not exceeding three months three exceeding not and current savings, of type in deposits bank cash, of consist equivalents cash and Cash Trade receivables Cash and cash equivalents Cash and Investment in debt instruments Investment in debt
the inventories to their present location and condition. The costs of conversion above include an appropriate share of production overheads based on normal production capacity. incurred in acquiring the inventories less inventory, such as import duties, transportation charges and other direct costs all trade discounts, allowances or rebates. production ready for broadcasting. hensive income when the program is on air. to complete the sale. the estimated costs to complete production and the estimated costs of payments expected to be uncollectable from each customer. Bad debts are written off when incurred. of payments expected to be uncollectable and books from clients at not greater than percentage of estimated return from each sale (except new magazine). This percentage is calculated from the conditions provided for each customers and the period of the accept return is conditions provided for each customers and the period of the accept return This percentage is calculated from the 1 year after the sale. Allowance for returned Allowance for doubtful debts 3.5 Trade receivables are stated at net realizable value. Trade receivables are according to the remaining period until maturity. They are shown at amortized cost less allowance for impairment (if any). (if impairment for allowance less cost amortized at shown are They maturity. until period remaining the to according The Company amortize premium/discount over the value of debt instruments by using effective rate method, and the incom in the statement of comprehensive amortization is included fixed deposits and current investments with maturity date not more current investments with maturity date fixed deposits and
3.2
3.3 3.4
(Commencing from the book production date and according to the volume of books sold) years years years years years years years 5 5 20 5 - 7 3 - 10 3
5 - 10 No amortization is provided on computer software in development process. Copyright for books Computer software Production and broadcast equipment Motor vehicles Tools and office equipment Machinery and equipment Factory and buildings complements Investments Investments in non-marketable equity securities are general investments, which are stated at cost net from allowance vestments in the statement of comprehensive income. investments in the statement the loss on impairment (if any) of these The Company records Cost is initially recognized upon acquisition of assets along with other direct costs attributing to acquiring such following the over basis straight-line the on value residual less cost by calculated is equipment and plant of Depreciation Land is stated at cost. Plant and equipment are stated at cost less accumulated depreciation and allowance on at cost less accumulated depreciation cost. Plant and equipment are stated Land is stated at Property, plant and equipment/Depreciation Property, plant and Land awaiting development at cost net from allowance on impairment (if any). Land awaiting development are stated Intangible assets Intangible assets that are acquired by the Company and its subsidiary with finite useful lives are stated at cost less Depreciation is included in determining income. Depreciation is included in determining and equipment under installation. in progress No depreciation is provided on land, construction off at disposal. Gains or losses arising from sale or write-off of assets Property, plant and equipment are written The Company and its subsidiary have reviewed the residual value and useful life of the assets every year. value and useful life of the the residual The Company and its subsidiary have reviewed on the separate components when each component has calculated for each assets component is The depreciation Investments in equity securities Investments
on impairment (if any). on impairment (if any). impairment (if any). assets in the condition ready to serve the objectives, including the costs of assets demolition, (if any). which are the obligations of the company of the assets location, removal and restoration estimated useful lives:
accumulated amortization and allowance on impairment (if any). of Intangible comprehensive income assets on a are straight-line basis amortized over their in estimated useful the lives from statement the date that they for are use. available The Company and its subsidiary have reviewed the useful life of the lives are as follows: assets every year. The estimated useful are recognized in the statement of comprehensive income. are recognized in the statement of comprehensive 3.8 3.9 significant cost compared to the total cost of that asset. significant cost compared to the total
3.6
3.7
ANNUAL REPORT 2013 116 ANNUAL REPORT 2013 117
could differ from those estimates. Use of accounting estimation Estimation of liabilities Foreign currency conversions Operating lease Long-term lease Impairment of assets Impairment The The preparation of financial statements in conformity with financial the reporting standards requires management The Company and its subsidiary will record liability estimates whenever there is certainty that liability or obligation Gains or losses on exchange are credited or charged to current operations. or charged to current Gains or losses on exchange are credited Foreign currency assets and liabilities are converted into Thai Baht at rates of exchange ruling at the end of Lease of assets under which all the risks and rewards of ownership are effectively retained by the lessor are The recording of long-term lease contracts as both an asset and a liability is made in the statement of financial As at the statement of financial position date, the Company and its subsidiary assesses whether there is an indication to make estimates and assumptions that effect the reported amounts of assets, liabilities, disclosure of contingent assets and liabilities. Actual results revenues and expenses and will occur at present legally or by estimation from the result connected with the past event. Such obligation is expected to cause damage to loss of useful or economic resources in order to make payment toward obligation and to be the paid is respectfully amount estimated. If payment made toward liability estimated is recovered fully or partly with certainty, the Company and its subsidiary will recorded the recovered payment as asset must separately be but more the than amount the so amount recorded of related liability estimate and the shown in the statement of comprehensive income in the net amount after recovered expense already recognized. related expense with the liability estimate will be 3.15 3.14 reporting period. Transactions during the year are translated at rates prevailing on the transaction date. rates prevailing on the year are translated at reporting period. Transactions during the classified as operating lease. Lease payments under an operating lease are recognized as expense on a straight-line basis over the lease term. 3.13 position at the same amount equivalent to fair value of leased asset as at the commencing date of the agreement or to fair value of leased asset as at the commencing date of the agreement position at the same amount equivalent the present value of the minimum amount payable under the agreement whichever is the lower. The discount rate to be used in calculating such present value is the interest rate specified incost theis leaseincluded agreement.in Thethe directly cost relatedof initial the asset and the paid other lease to fee reduce will the principle. be The appropriated said partly financialas expensefinancial will be expense apportioned and to various periodsagreement so throughoutthat thethe terminterest rate of compared to the remaining amount of debt at each period is constant. Depreciation assets owned by the Company. policy for lease assets conform to depreciable 3.12 of asset impairment. If any such indication exists, the Company and its subsidiary will make an estimate of the asset’s recoverable amount. If the carrying amount of the asset exceeds its recoverable amount, an impairment recognized loss in the is statement of comprehensive income. In addition, impairment loss is reversed if there is a subsequent increase in the recoverable amount. The reversal shall not exceed the carrying value that would net have of been accumulated depreciation determined or amortization. The recoverable amount of the asset is the asset’s value in use or fair sell. value less costs to 3.11 3.10
over rate, mortality rate, and inflation rate. Income tax expenses Income tax comprises current income tax and deferred tax. Related parties Premiums on share capital Employee benefits Employee Current tax The Company and its subsidiary record income tax expense (if any) based on the amount currently payable under In considering each possible related party relationship, attention is directed to the substance of the relationship, or indirectly through one or more intermediaries, control, or are controlled Enterprises and individuals that directly, Premiums on share capital under Section 51 of the Public Companies Act B.E. 2535 arisen when the Company Actuarial gains and losses for post-employment benefits of the employees are recognized immediately profit in The The obligation under the definedbenefit plan calculated is based actuarial the on principles a qualified by (Defined benefit plans) Post-employment benefits The Company has obligations in respect of the severance payments that it must pay to the employees upon (Defined contribution plans) Post-employment benefits The Company and its employees have jointly established a provident fund. The fund is monthly contributed by The Company and its subsidiary recognize salary, wage, bonus and contributions to social security fund and provident
the Revenue Code at the income tax rates (year 2013 : 20%, adding back certain year expenses which are non-deductible for income tax 2012 computation purposes, and less certain transactions : 23%) of profit before income tax, after which are exemption or allowable from income tax. and not merely the legal form. 3.19 by, or are under common control with, the company, including voting the in interest an indirectly, or directly owning, individuals and Associates company. the of parties related are holding companies, subsidiaries and fellow subsidiaries power of the company that gives them significant influence over thedirectors enterprise,and officers key of management the personnel, company and including close members of the family of thesewith these individuals also constitute related parties. individuals and companies associated share subscription monies are in excess of the par value of the shares issued, have to be set aside to a reserve account (“premiums on share capital”). Premiums on share capital are not available for dividend distribution. not available for dividend on share capital are (“premiums on share capital”). Premiums 3.18 or loss. 3.17 independent actuary using the projected unit credit method. Such estimates rate, staff turn including discount rate, future salary increase are made based on various assumptions, retirement retirement under the labor law and other employee benefit plans. The Company treats these severance payment obligations as a defined benefit plan. employees and by the Company. The fund’s assets are held in a separate trust when incurred. are recognized as expenses fund and the Company’s contributions fund as expenses when incurred. fund as expenses when 3.16 benefits Short-term employment
ANNUAL REPORT 2013 118 ANNUAL REPORT 2013 119
Executives Indirect shareholding by Amarin Book Center Co., Ltd. Indirect shareholding by Amarin Book Center Direct shareholding of 19% Direct shareholding of 99.99% Related by Related Person Related Company Related Company Subsidiary Company Relationship The Company incurred accounting transactions with its related entities and parties with in the same group of group same the in with parties and entities related its with transactions accounting incurred Company The Earnings per share shareholders or directors. The material inter-transactions and remaining balances between the Company and its related entities and parties are as follows:- Earnings per share is calculated by dividing profit for the year with the weighted average number of issued and paid-up and issued of number average weighted the with year the for profit dividing by calculated is share per Earnings Executive Director the carrying amount of deferred tax assets are reviewed and reduced the At the end of each reporting period, Amarin Food and Beverage Co., Ltd. Deferred tax assets and liabilities are measured at the tax rates that the Company and its subsidiary expect to Amarin Book Center Co., Ltd. The deductible temporary differences are recognized as deferred tax assets when it is probable that the Company Amarin Television Co., Ltd. Deferred tax Deferred Deferred tax assets and liabilities are provided on the temporary differences between the carrying amount and Transactions With Related Parties Company’s name / person’s name Nature of relationship of the Company with related entities and parties consisted of : Nature of relationship of the Company
ordinary shares during the year. value when it is probable that the Company and its subsidiary will have no longer the future taxable profit that is sufficient to be available against which all or some parts of deferred tax assets are utilized. sufficient to be available against which 3.20 apply to the period when the deferred tax assets are realized or the or substantively enacted by the end of the reporting period. rates and tax laws that have been enacted deferred tax liabilities are settled, based on tax and its subsidiary will have future taxable profit to be available against which the tax liabilities. recognized as deferred differences on all taxable items are The taxable temporary deferred tax assets can be utilized. the tax bases of assets and liabilities at the end of the reporting period. Changes in are deferred recognized tax as deferred assets tax income and or liabilities deferred tax expense which are recognized in the profit or loss except to the comprehensive income. ders’ equity or in other to items recognized directly in sharehol extent that it relates 4.
- - 48,221.34 58,150.00 2012 2012 223,300.00 3,200,000.00 201,742,371.60 189,441,870.64 665,815,790.82 189,500,020.64 665,592,490.82 - - 31,100.00 345,119.18 2013 2013 3,200,000.00 Separate financial statements Separate financial statements 166,429,173.52 166,429,173.52 220,009,182.23 189,000,000.00 624,792,924.69 624,824,024.69 Baht Baht - - - - 58,150.00 2012 2012 223,300.00 201,742,371.60 189,441,870.64 665,815,790.82 189,500,020.64 665,592,490.82 - - - - - 31,100.00 2013 2013 166,429,173.52 166,429,173.52 220,009,182.23 624,792,924.69 624,824,024.69 statements Consolidated financial Consolidated financial statements Inter-assets and liabilities Inter-assets Inter-revenues and expenses 4.2 As at December 31, 2013, the Company has short-term loans to subsidiary company in from of promissory note, which carry which note, promissory of from in company subsidiary to loans short-term has Company the 2013, 31, December at As 4.1 Amarin Television Co., Ltd. Amarin Television Co., Ltd. Amarin Book Center Co., Ltd. Amarin Television Co., Ltd. Amarin Book Center Co., Ltd. Amarin Book Center Co., Amarin Television Co., Ltd. Amarin Television Co., Amarin Food and Beverage Co., Ltd. Amarin Book Center Co., Ltd. Amarin Food and Beverage Co., Ltd.
Type of transactions/company’s name Type of transactions/company’s Accrued Interest Consigned goods Subsidiary company Subsidiary company Related companies Subsidiary company Related companies Subsidiary company Total Deposit Short-term loans Trade receivables Type of transactions/company’s name Merchandise sales Related companies Total interest at the rate of 2.15% per annum.
ANNUAL REPORT 2013 120 ANNUAL REPORT 2013 121
- 81,389.13 60,000.00 94,486.94 2012 175,876.07 168,400.00 945,000.00 1,800,000.00 85,393.12 56,074.80 141,467.92 2013 745,902.74 600,000.00 945,000.00 1,132,800.00 Separate financial statements 42,830,000.00 Baht - - - 81,389.13 60,000.00 94,486.94 2012 175,876.07 945,000.00 - - - 85,393.12 56,074.80 141,467.92 2013 600,000.00 945,000.00 statements Consolidated financial Rental agreement, on October 11, 2012, the subsidiary company has entered into a rental agreement with the company the with agreement rental a into entered has company subsidiary the 2012, 11, October on agreement, Rental The majority of the other incomes are related to sale of old books at 10% of the cover prices. with agreement rental building a into entered Company the contracts, mutually-agreed the to pursuant charged is Rental In addition, the Company has entered into the area rental agreement for accounting and finance department with Amarin - - - The prices of merchandises sold and purchased are equivalent to market prices less trade discount for the years ended trade discount for market prices less are equivalent to and purchased of merchandises sold The prices Amarin Book Center Co., Ltd. Amarin Book Center Co., Ltd. Executive Director Amarin Television Co., Ltd. Amarin Television Co., Ltd. Amarin Food and Beverage Co., Ltd. Amarin Television Co., Ltd. Amarin Television Co., Related company Related person Subsidiary company Subsidiary company Rental expenses Production service Interest income Total Other income Type of transactions/company’s name Type of transactions/company’s Subsidiary company Related companies to serve as the location of its head office for 3 years from October 11, 2012 to October 10, 2015 at the rental charge Baht 0.04 Baht charge rental the at 2015 10, October to 2012 11, October from years 3 for office head its of location the as serve to million per month The (excluded rental VAT). payment is paid in advance on the 1st of every month. The payment of the first month starts on November 1, 2012 onwards. Book Center Co., Ltd, which has the period of 1 year, commencing March 1, 2013 to February 28, 2014 at rental rate Baht 0.08 million per month. When the tenor expired and neither party express the intention to terminate the contract, the contract is considered to be extended for one year at a time. the director to be used for the operation for a clinic called “Cheewajithome Clinic” and sale health products that which has the at rental rate Baht 0.05 million per month. period of 1 year, commercing January 1, 2013 to December 31, 2013 December 31, 2013 and 2012, of 37.90% - 55.00% and 37.90% - 50.00%, respectively except book printing contracts that are that contracts printing book except respectively 50.00%, - 37.90% and 55.00% - 37.90% of 2012, and 2013 31, December equal to that charged to outside parties. chargeable at prices
15,636.00 2012 259,088.00 27,059,302.00 26,784,578.00 18,496.00 2013 295,640.00 26,903,199.42 Separate financial statements 26,589,063.42 Baht 15,636.00 2012 259,088.00 27,059,302.00 26,784,578.00 18,496.00 2013 295,640.00 26,943,199.42 26,629,063.42 Consolidated financial statements Management benefit expenses for the years ended December 31, 2013 and 2012 are as follows:- The cooperation agreement on the satellite television “AMARIN activ TV”, on November 30, 2012, the Company entered Company the 2012, 30, November on TV”, activ “AMARIN television satellite the on agreement cooperation The As at October 1, 2013, the Company and the subsidiary company have mutually agreed to change the terms of the op- And the Company has served as an advisor and is responsible for the account-finance, job recruitment, product and Management benefit expenses Management benefit expenses represents the benefits paid to the Company’s management and directors such as salaries, Guarantee interest without it return will and company subsidiary the to million 3.20 Baht at money the provide to agrees Company The -
Short - term employee benefits Post - employment benefits Other long - term benefits Total into an agreement with the subsidiary company. Under the terms of the contract, the subsidiary company has to broadcast via satellite “THAICOM” on C Band which starts from December 1, 2012 to November 30, 2014. In addition, the subsidiary will subsidiary the addition, In 2014. 30, November to 2012 1, December from starts which Band C on “THAICOM” satellite via the to fee operation the pay to agrees Company The 2013. 1, August by Band Ku via channel broadcast the increase to operate subsidiary company at The Baht payment 3.20 in million advance per has month to (excluded be VAT). consecutively made on million 1.80 Baht only at fee operational the pay to agrees It onwards. 2012, 1, December on starts which month every of 1st the (excluded VAT) during December 1 - 31, 2012 which is the trial broadcasting period. Upon month the per million 0.30 Baht fee subsidiary n operatio additional the has pay will Company the increased Company, the to Band Ku the via channel broadcast (excluded VAT). eration agreement 2014 on March to the 2013 October satellite from started has television It “AMARIN VAT). (excluded month activ per million TV” 4.40 Baht by totaling VAT) increasing (excluded month the per operation fee another Baht 1.20 million the terminate to memorandum a had company subsidiary the and Company the 2014, 30, January On months. 6 of period a for cooperative satellite TV agreement. The agreement dated November 30, 2012 shall be terminated on January 31, 2014 and the processing the for claim to not agree parties Both 2013. 31, December on terminated be shall 2013 1, October dated agreement fee, damages and / or any money. advertising sales, representative in the bill collection on behalf of the subsidiary company and other related jobs. The subsidiary Baht at 2014 30, November to 2012 1, December from years 2 for Company the to fee operational the pay to agrees company on starts which month every of 1st the on made consecutively be will payment the and VAT) (excluded month per million 0.05 December 1, 2012 onwards. related benefit and directors’ remuneration, including the benefit paid by other means. The Company’s management is the persons persons the is management Company’s The means. other by paid benefit the including remuneration, directors’ and benefit related who are defined under the Securities and Exchange Act. in 15 days from the maturity date of the contract or upon termination of the contract in any cases. of the contract contract or upon termination in 15 days from the maturity date of the ANNUAL REPORT 2013 122 ANNUAL REPORT 2013 123 - - Interest rate 0.60 - 1.00 % per annum Interest rate 0.60 - 1.00 % per annum 2012 2012 - - Baht Baht Amount Amount 84,808,160.61 84,808,160.61 92,548,673.48 92,548,673.48 Baht Baht Interest rate % per annum 0.40 - 0.90 Interest rate % per annum 0.40 - 0.90 2.25 - 2.275 2.25 - 2.275 Consolidated financial statements statements Consolidated financial 2013 2013 Baht Baht Amount Amount 72,125,859.19 75,203,143.80 371,489,914.53 374,567,199.14 299,364,055.34 299,364,055.34 Consisted of: Cash And Cash Equivalents Cash And
5. Cash and bank deposits Investment in :- Bill of exchange, not over than 3 months Total Investment in :- Bill of exchange, not over than 3 months Total Cash and bank deposits 2012 7,155,987.19 2,894,461.23 6,285,046.49 12,471,403.45 40,616,381.78 11,809,483.42 (1,502,790.60) 207,112,972.76 341,451,216.03 3.50 - 3.75 517,442,209.74 2.67 - 3.04 (17,564,730.78) 548,564,188.79 (12,054,457.67) 558,058,591.52 Interest rate % per annum 2012 2013 9,118,675.78 Baht 5,865,881.17 6,537,168.30 3,923,521.56 2,467,006.39 27,912,253.20 Separate financial statements Amount (8,783,419.19) (7,814,939.90) 476,345,802.77 166,429,173.52 465,165,057.80 437,252,804.60 180,000,000.00 378,921,564.23 309,916,629.25 558,921,564.23 (22,494,639.08) Baht Baht 2012 6,310,277.21 7,155,987.19 2,894,461.23 12,471,403.45 3.125 40,871,612.50 12,039,483.42 (1,502,790.60) 341,451,216.03 517,393,988.40 (17,564,730.78) 207,064,751.42 548,515,967.45 (12,054,457.67) 558,265,600.90 2.67 - 3.04 Interest rate % per annum financial statements Consolidated/Separate 2013 2013 - 9,120,514.65 5,865,881.17 6,948,418.30 3,578,422.38 2,653,922.28 28,167,158.78 Baht (8,783,419.19) (7,814,939.90) 166,429,173.52 Amount 437,252,804.60 465,419,963.38 476,345,802.77 309,916,629.25 Consolidated financial statements (22,494,639.08) 170,000,000.00 170,000,000.00 allowance for returned books Consisted of: Consisted Consisted of: Trade Receivables Current Investments
7.
6. Less allowance for returned magazines allowance for doubtful debts Prepaid expense Advance payment Accrued income Guarantee and deposit Others Fixed deposit accounts, with 4 - 11 months maturity Fixed deposit accounts, Government bonds, with 4 - 7 months maturity
Trade receivables - related parties Trade receivables - outside parties Total trade receivables Total trade receivables, net Other receivables Total other receivables Total trade and other receivables, net Total Investment in:- ANNUAL REPORT 2013 124 ANNUAL REPORT 2013 125 10,700.00 31,200.00 143,724.46 9,661,718.05 4,421,582.82 - 5,878,804.32 2012 5,585,648.49 335,572,411.71 207,112,972.76 (1,502,790.60) 341,451,216.03 55,834,068.00 517,442,209.74 189,548,241.98 327,893,967.76 (17,564,730.78) 206,927,348.30 (12,054,457.67) 260,069,394.35 1,184,771.19 2,612,836.92 - - - - 9,568,991.78 2013 10,242,924.06 50,999,748.77 (8,783,419.19) (7,814,939.90) 293,318,270.16 166,429,173.52 166,429,173.52 299,673,705.19 143,934,534.44 309,916,629.25 235,307,356.53 437,252,804.60 (22,494,639.08) Separate financial statements Baht 10,700.00 31,200.00 96,644.46 9,661,718.05 4,421,582.82 - 5,878,804.32 2012 5,585,648.49 335,572,411.71 (1,502,790.60) 341,451,216.03 55,834,068.00 207,064,751.42 517,393,988.40 327,893,967.76 (17,564,730.78) 189,500,020.64 (12,054,457.67) 260,069,394.35 206,926,206.96 1,184,771.19 2,612,836.92 - - - - 9,568,991.78 2013 50,999,748.77 10,242,924.06 (8,783,419.19) 166,429,173.52 166,429,173.52 (7,814,939.90) 293,318,270.16 143,934,534.44 235,307,356.53 299,673,705.19 309,916,629.25 437,252,804.60 (22,494,639.08) statements Consolidated financial et allowance for returned books allowance for doubtful debts N Total Total Net allowance for returned magazines - Over 6 months to 12 months - Over 12 months - Over 3 months to 6 months - Over 12 months Total - Over 3 months to 6 months - Over 6 months to 12 months - Not over than 3 months - Not over than 3 months verdue credit term follows : The normal credit term granted by the Company is approximately 60 to 120 days. Aging analysis for trade receivables are On due within credit term On due within credit On due within credit term O Overdue credit term follows :- Overdue credit term follows Trade receivables-related parties Trade receivables-related Less Total trade receivables, net Accrued income-book printing contracts and other Accrued income-book printing contracts and Trade receivables - outside parties Less as follows:-
2012 601,731.02 9,976,489.11 31,121,979.05 39,092,998.17 56,294,618.76 Total (3,957,242.98) 25,541,351.42 16,476,094.96 26,470,688.97 Amortized cost 201,742,371.60 (44,366,356.66) 270,832,237.97 2012 2013 Separate financial statements At cost 10,000,000.00 1,012,465.79 16,389,170.15 15,232,006.19 27,343,091.23 220,009,182.23 279,985,915.59 Baht Baht Baht 840,311.00 8,783,419.19 (154,106.50) 12,054,457.67 Allowance for (3,957,242.98) accounts receivable doubtful debts trade 2012 601,731.02 9,995,297.79 16,509,252.85 25,897,342.40 26,470,688.97 Amortized cost 201,742,371.60 271,221,386.84 Consolidated/Separate financial statements Consolidated/Separate financial statements Consolidated/Separate 2013 - 2013 19,067,521.38 55,454,307.76 30,309,578.98 Allowance for and magazines returned books At cost (44,212,250.16) 10,000,000.00 1,012,465.79 Consolidated financial statements 17,671,525.63 15,232,006.19 27,343,091.23 281,268,271.07 220,009,182.23 Long-Term Investments Consisted of: Consisted of: As at December 31, 2013 and 2012, the whole amount of debt instrument-held to maturity was in the form of government bond with of government the form was in to maturity instrument-held of debt whole amount 2012, the 2013 and As at December 31, 9. The management of the Company believes that the allowance for doubtful debts and allowance for returned books and and books returned for allowance and debts doubtful for allowance the that believes Company the of management The 8. Inventories For the year ended December 31, 2013, the movements of allowance doubtful debts and allowance for returned books and allowance for returned doubtful debts and of allowance 31, 2013, the movements ended December For the year
Investment in debt instrument-held to maturity Ending balance as of December 31, 2013 allowance increase in the year Plus allowance increase in year Less write-off debts in the in the year Less reversal of allowance Beginning balance as of January 1, 2013 Beginning balance as of
Total Printing supplies Works in process Supplies Consigned goods Finished goods magazines have been adequately recorded in the present situation. magazines have been adequately recorded the maturity period of 3 years, bearing interest rate of 3.20% per annum. Debt instrument held to maturity with cost of Baht 7.30 million werethe maturity period of 3 years, bearing interest rate of 3.20% per annum. Debt instrument pledged as collateral for the use of electricity. magazines are as follows:- magazines ANNUAL REPORT 2013 126 ANNUAL REPORT 2013 127 1,900 2,500 4,400 2012 2012 6,775,305.51 31, 2013 69,710,389.18 9,999,700.00 9,999,700.00 (Thousand Baht) 197,320,737.49 277,250,578.14 193,542,530.19 182,993,080.00 368,298,815.94 2,403,789,118.31 1,107,897,681.86 As at December Balance per book Cost method Cost method 1,900 2,500 4,400 2013 2013 ------9,999,700.00 9,999,700.00 (7,225.96) (Thousand Baht) (9,812,890.25) Transfer-out Baht (9,805,664.29) 0.5 19.0 2012 2012 10,586,974.12 10,586,974.12 - - - - Separate financial statements Separate financial (8,179,197.11) Deductions (6,273,310.30) (4,003,740.36) (21,142,328.37) (2,686,080.60) Consolidated/Separate financial statements Consolidated/Separate 0.5 Equity method 19.0 Baht 2013 2013 8.453,733.71 8.453,733.71 Percentage of Shareholding ------1,165,663.68 9,812,890.25 8,647,226.57 Transaction during the year Transfer-in Consolidated financial statements 2012 2012 10,000 99.99 500,000 (Thousand Baht) 7,145,612.13 Paid-up capital 9,234,134.29 3,849,350.66 13,251,541.65 Additions 5,654,205.69 21,018,080.00 17,850,018.58 81,983,971.48 2013 159,986,914.48 2013 10,000 99.99 500,000 (Thousand Baht) Percentage of share holding million capital Printing services Paid-up Type of Baht 10 business 68,547,119.12 8,269,693.99 book As at Book seller Balance per 161,975,000.00 191,666,531.80 263,411,525.88 359,064,681.65 186,564,298.84 2,264,944,532.20 January 1, 2013 1,025,445,680.92 For the years ended December 31, 2013 and 2012, the Company did not receive dividends from investments in equity instruments. For the years ended December 31, 2013 and Consisted of: Property, Plant And Equipment Long-Term Investments Consisted of: Investments In Subsidiary Company In Subsidiary Investments of: Consisted nstallment and construction s improvements es and equipment les
12. 11. 10. WPS (Thailand) Co., Ltd. Amarin Book Center Co., Ltd. Amarin Television Co., Ltd. Amarin Television Co., al ols uilding Other company Related company Total At cost Subsidiary company Machin Building Vehic Assets in i Tot Land To Office equipment B 31, 2012 31, 2013 68,547,119.12 8,269,693.99 161,975,000.00 191,666,531.80 (41,331,414.32) (92,671,103.70) 263,411,525.88 863,073,301.06 828,401,252.22 (38,487,810.74) 359,064,681.65 186,564,298.84 (78,785,901.59) (237,491,462.71) (755,150,722.19) (157,140,005.43) (189,996,148.18) (806,011,956.75) (148,259,257.55) As at December As at December (1,436,543,279.98) 1,025,445,680.92 (225,863,439.73) (206,069,874.34) 2,264,944,532.20 Balance per bookBalance per Balance per book (1,540,715,817.25) 4,276.85 4,276.85 ------18,734.51 18,734.51 (66,990.58) (1,091,700.00) (2,233,543.13) Transfer-out Transfer-out (164,544,704.31) (167,936,938.02) ------3,145,156.43 3,914,814.89 26,311,743.11 2,497,670.35 7,902,402.24 2,686,077.60 6,220,597.06 19,215,054.01 6,393,564.46 12,766,514.09 (2,703,140.77) Deductions Deductions (3,184,163.92) (7,902,404.24) (12,766,520.09) (26,556,229.02) Baht Baht ------(4,276.85) (4,276.85) (18,734.51) (18,734.51) 2,801,700.00 1,606,081.56 6,123,309.55 3,450,758.79 Transaction during the year Transaction during the year Transaction Transfer-in Transfer-in 167,202,286.12 153,220,436.22 Consolidated financial statements Consolidated financial statements Consolidated - 199,558.15 5,809,541.48 12,962,789.11 Additions Additions 14,629,911.62 24,101,027.59 18,850,870.73 37,475,062.32 114,028,761.00 (5,529,681.18) (15,547,114.72) (15,431,775.76) (13,885,202.11) (15,101,344.94) (4,639,365.90) (16,073,726.16) (57,250,522.17) (14,949,293.73) (12,335,938.76) (16,046,676.74) (120,101,915.69) (123,387,591.28) (56,698,864.80) book As at book As at 65,077,646.03 Balance per Balance per 159,173,300.00 182,406,231.53 170,416,568.88 828,401,252.22 253,699,891.27 353,833,513.95 135,339,335.98 (38,487,810.74) 835,453,544.72 858,260,164.48 (78,785,901.59) (46,614,958.93) (1,342,753,107.40) (755,150,722.19) (135,807,634.17) (66,449,962.83) January 1, 2012 January 1, 2013 2,178,206,652.12 (189,996,148.18) (174,564,372.42) (706,335,525.12) (148,259,257.55) (1,436,543,279.98) (212,980,653.93) (225,863,439.73) vements pro nd equipment plant and equipment, net in installment and es and equipment equipment ngs les ngs ing improvements e equipment accumulated depreciation accumulated depreciation erty, plant and equipment, net icles ls
ding improvements ildi ols ols ffice
Total Total Total uild Assets To Veh Too Vehicles Vehic Offic To Machin Prop Property, Buildi Machines and equipment Office equipment Less Bu B At cost Land O Less Buildings Building im Buil Machines a construction ANNUAL REPORT 2013 128 ANNUAL REPORT 2013 129 6,775,305.51 31, 2012 31, 2013 68,547,119.12 8,269,693.99 69,710,389.18 197,176,237.49 191,552,031.80 179,953,271.94 276,321,477.82 161,975,000.00 (41,331,414.32) 184,419,264.39 182,993,080.00 854,608,841.47 263,337,429.62 (92,637,607.81) 368,298,815.94 359,064,681.65 1,107,897,681.86 (806,011,956.75) (237,358,152.46) (155,574,405.04) 2,393,592,252.19 As at December As at December 2,258,144,909.04 (1,538,983,410.72) 1,025,445,680.92 (206,069,874.34) Balance per book Balance per bookBalance per 4,276.85 4,276.85 ------(7,225.96) (66,990.58) (1,091,700.00) (2,233,543.13) (9,812,890.25) Transfer-out Transfer-out (9,805,664.29) (164,544,704.31) (167,936,938.02) ------3,914,814.89 2,686,077.60 6,220,597.06 (8,179,197.11) 19,215,054.01 6,393,564.46 (2,703,140.77) Deductions Deductions (3,184,163.92) (6,273,310.30) (4,003,740.36) (7,902,404.24) (21,142,328.37) (2,686,080.60) (12,766,520.09) (26,556,229.02) Baht Baht ------(4,276.85) (4,276.85) 2,801,700.00 1,606,081.56 1,165,663.68 6,123,309.55 9,812,890.25 3,450,758.79 8,647,226.57 Transaction during the year Transaction during the year Transaction Transfer-in Transfer-in Separate financial statements Separate financial statements Separate financial 167,202,286.12 153,220,436.22 - 199,558.15 7,145,612.13 9,234,134.29 5,695,041.48 5,624,205.69 3,849,350.66 Additions Additions 14,629,911.62 24,101,027.59 10,739,302.75 21,018,080.00 81,983,971.48 16,995,014.52 12,239,843.83 37,475,062.32 12,888,692.85 (5,529,681.18) 107,229,137.84 (15,414,471.97) 156,589,671.52 (13,860,118.90) (16,073,726.16) (57,250,522.17) (13,632,547.97) (121,761,068.35) 68,547,119.12 8,269,693.99 book As at book As at 65,077,646.03 191,552,031.80 Balance per Balance per 159,173,300.00 179,953,271.94 821,707,512.66 161,975,000.00 182,406,231.53 170,416,568.88 253,699,891.27 353,833,513.95 135,339,335.98 (78,777,488.91) 263,337,429.62 (38,487,810.74) 858,260,164.48 359,064,681.65 (755,150,722.19) (148,162,454.13) January 1, 2012 January 1, 2013 2,178,206,652.12 (189,996,148.18) (225,862,772.23) (1,436,437,396.38) 2,258,144,909.04 1,025,445,680.92 provements uipment improvements s and equipment improvements s es and equipment s in installment and ines and equipment les accumulated depreciation s s dings ldings Total Total Total Asset Building Machin Vehic Tool Building im Office eq Machine Assets in installment and construction Office equipment At cost Land Property, plant and equipment, net Tools Vehicles Office equipment Bui Less Building Vehicles At cost Land Buil construction Building Tool Mach
- 31, 2012 821,707,512.66 (78,777,488.91) (38,487,810.74) 31, 2013 (755,150,722.19) (148,162,454.13) (189,996,148.18) (225,862,772.23) (1,436,437,396.38) As at December 60,410,182.85 60,410,182.85 Balance per book 19,425,555.33 (40,984,627.52) As at December Balance per book - - - - - 18,734.51 18,734.51 Transfer-out - - (1,861,117.20) (1,861,117.20) Deductions - - Baht 3,145,156.43 26,311,743.11 2,497,670.35 7,902,402.24 12,766,514.09 Deductions Baht Transaction during the year 225,000.00 7,169,398.08 Additions Consolidated financial statements 7,394,398.08 - - - - - (8,813,032.48) (18,734.51) (18,734.51) the notes to financial statements no. 18. Transaction during the year Transaction during the Transfer-in Separate financial statements
1, 2013 1,636,117.20 Additions 53,240,784.77 54,876,901.97 22,705,306.93 (15,431,775.76) (4,639,365.90) (14,852,490.31) (12,327,526.08) As at January (16,046,009.24) (32,171,595.04) (56,698,864.80) (119,996,032.09) Balance per book book As at Balance per 835,453,544.72 (46,614,958.93) (1,342,753,107.40) (135,807,634.17) (66,449,962.83) January 1, 2012 (174,564,372.42) (706,335,525.12) (212,980,653.93)
As at December 31, 2013 and 2012, the Company had assets which were fully depreciated but still in use for operation Company had assets which were fully depreciated but still in use for operation As at December 31, 2013 and 2012, the The Company’s objective for the whole amount of the land awaiting development is to be used for the plant expansion amount of the land awaiting development is to be used for the plant expansion The Company’s objective for the whole As at December 31, 2013 and 2012, vehicles and tools with net book value of Baht 15.87 million and Baht 17.77 million, and tools with net book value of Baht 15.87 million and Baht 17.77 million, As at December 31, 2013 and 2012, vehicles Intangible Assets Consisted of: Land Awaiting Development quipment accumulated amortization es
14. 13.
ng improvements ings accumulated depreciation Total hines and equipment
ols ac Total
At cost Computer software Computer software in development process Less Computer software, net Vehicl To Office e Property, plant and Property, plant and Build M equipment, net Less Buildi with the cost in amount of Baht 999.01 million and Baht 927.65 million, respectively. million and Baht 927.65 with the cost in amount of Baht 999.01 in the future. From the year 2010, the Company has delayed the plant expansion because the Company is assessing the suitable the assessing is Company the because expansion plant the delayed has Company the 2010, year the From future. the in economic situation for the plant expansion. respectively were under long-term lease contracts as mentioned in respectively were under long-term lease ANNUAL REPORT 2013 130 ANNUAL REPORT 2013 131
- 1,636,117.20 1,636,117.20 31, 2012 31, 2012 31, 2013 52,751,232.77 53,240,784.77 54,876,901.97 18,724,342.86 22,225,974.47 54,387,349.97 22,705,306.93 59,467,828.85 59,467,828.85 (32,161,375.50) (32,171,595.04) (40,743,485.99) As at December As at December As at December Balance per book Balance per book Balance per book ------(1,861,117.20) (1,861,117.20) Deductions Deductions Deductions Baht Baht Baht Transaction during the year Transaction during the year Transaction during the year Transaction during the Separate financial statements Separate financial statements 225,000.00 1,636,117.20 1,636,117.20 9,971,531.83 11,118,097.03 9,481,979.83 Additions Additions Additions 6,716,596.08 Consolidated financial statements Consolidated financial 6,941,596.08 11,607,649.03 (8,582,110.49) (6,955,214.19) (6,965,433.73)
- - 1, 2012 1, 2012 1, 2013 1,636,117.20 52,751,232.77 18,063,091.63 18,063,091.63 22,225,974.47 54,387,349.97 43,269,252.94 43,269,252.94 43,269,252.94 43,269,252.94 As at January As at January As at January (25,206,161.31) (25,206,161.31) (32,161,375.50) Balance per book Balance per book Balance per book Total Total Total At cost Computer software Computer software in development process Computer software in development process Less accumulated amortization At cost Computer software Computer software, net Less accumulated amortization Computer software, net At cost Computer software Computer software in development process Less accumulated amortization Computer software, net
39,842.42 31, 2013 1,604,452.01 7,344,423.01 2,137,842.66 1,644,294.43 28,197,155.66 18,714,889.99 As at December Balance per book 2012 25,815,928.74 28,473,280.60 (1,076,795.88) 25,082,356.65 (21,348,208.91) ------income In other Baht comprehensive Baht 2013 Consolidated/Separate financial statements Consolidated/Separate 925,970.38 (37,435.12) 2,322,772.00 (332,872.74) 5,636,721.38 2,387,979.00 Consolidated financial statements (295,437.62) (355,875.59) Revenue (expenses) during the year 21,328,449.06 28,473,280.60 29,925,682.45 In profit or loss (19,520,171.62)
2,407.30 31, 2012 1,311,421.69 1,211,872.28 1,309,014.39 4,956,444.01 16,392,117.99 22,560,434.28 As at December Balance per book deferred tax for the years ended December 31, 2013 and 2012 are Changes in deferred tax assets and Deferred Tax Assets And Deferred Tax Liabilities Deferred Tax Assets And Deferred Copyright For Book Copyright consisted of: book during the year of copyright for Movement
16. 15. Total Liabilities under long - term lease contracts Property, plant and equipment Employee benefit obligations Total Property, plant and equipment Trade receivables
Deferred tax liabilities: Deferred tax assets: ar Write-off during the ye Beginning balance Purchase during the year year to cost of service Amortization during the Ending balance summarized as follows: ANNUAL REPORT 2013 132 ANNUAL REPORT 2013 133
2,407.30 1,311,421.69 1,211,872.28 1,309,014.39 31, 2012 31, 2013 1,604,452.01 1,604,452.01 7,344,423.01 2,137,842.66 4,956,444.01 16,392,117.99 28,197,155.66 18,714,889.99 22,560,434.28 As at December As at December Balance per book Balance per book ------income income In other In other comprehensive comprehensive Baht Baht (2,407.30) 241,941.98 624,971.52 925,970.38 Separate financial statements 1,152,108.69 2,019,022.19 (961,105.63) 2,322,772.00 5,636,721.38 (963,512.93) 2,387,979.00 Consolidated financial statements Consolidated financial (295,437.62) (295,437.62) Revenue (expenses) during the year Revenue (expenses) during the year Revenue (expenses) In profit or loss In profit or loss
- 31, 2011 347,908.76 347,908.76 31, 2012 586,900.76 1,211,872.28 1,309,014.39 1,309,014.39 4,714,502.03 4,956,444.01 16,392,117.99 20,541,412.09 15,240,009.30 22,560,434.28 As at December As at December Balance per book Balance per book Total Total Liabilities under long - term lease contracts Total Property, plant and equipment Liabilities under long - term lease contracts Employee benefit obligations obligations Employee benefit Total Property, plant and equipment Trade receivables Employee benefit obligations Property, plant and equipment Trade receivables Deferred tax liabilities: Deferred tax liabilities: Deferred tax assets: Deferred tax assets:
650,540.74 2012 2,905,373.02 3,552,622.86 1,211,872.28 30,691,301.67 1,309,014.39 1,309,014.39 31, 2012 4,956,444.01 34,894,465.27 16,392,117.99 137,601,326.32 172,495,791.59 134,695,953.30 22,560,434.28 As at December Balance per book ------2013 2,987,169.12 Separate financial statements income 3,748,666.50 36,411,261.36 In other 14,939,333.38 55,099,261.24 184,159,240.00 129,059,978.76 126,072,809.64 comprehensive Baht Baht 650,540.74 2012 241,941.98 624,971.52 2,905,373.02 3,703,788.06 Separate financial statements 30,691,301.67 1,152,108.69 2,019,022.19 (961,105.63) (961,105.63) 35,045,630.47 174,542,136.51 136,591,133.02 139,496,506.04 Revenue (expenses) during the year Revenue (expenses) In profit or loss
2013 2,987,169.12 4,716,984.40 36,411,261.36 31, 2011 56,107,194.59 347,908.76 347,908.76 586,900.76 14,978,948.83 185,167,173.35 26,072,809.64 Consolidated financial statements 4,714,502.03 129,059,978.76 20,541,412.09 15,240,009.30 As at December Balance per book payables - local companies Trade And Other Payables Consisted of: 17. Total Liabilitiesterm lease contracts - under long Total Employee benefit obligations obligations Employee benefit Property, plant and equipment Property, plant and Trade receivables Trade Notes payable Advance received Payable for purchase - fixed assets Other
Deferred tax liabilities: Deferred tax assets: Trade payables Total trade payables Total other payables Other payables Total trade and other payables ANNUAL REPORT 2013 134 ANNUAL REPORT 2013 135
2012 2012 9,173,834.10 3,436,276.11 12,610,110.21 8,084,008.11 10,841,348.43 (1,768,761.78) 75,211,278.00 (2,757,340.32) 81,960,592.93 14,656,820.93 (7,907,506.00) Baht Baht 2013 2013 6,241,340.77 5,646,012.32 9,626,783.32 Consolidated/Separate financial statements Consolidated/Separate 8,453,644.07 Consolidated/Separate financial statements 3,385,442.55 (1,173,139.25) (2,807,631.75) 18,716,948.02 (7,103,091.00) 81,960,592.93 93,574,449.95 As at December 31, 2013 and 2012, the Company has entered into finance lease contracts on vehicles and office equipment office and vehicles on contracts lease finance into entered has Company the 2012, and 2013 31, December at As The statements of financial position As at December 31, 2013 and 2012 Employee Benefit Obligations Liabilities Under Long-Term Lease Contracts Under Long-Term Liabilities of: Consisted
19.
18. lease contracts lease - Due over 1 years to 5 years - Due over 1 years to - Due not over 1 year Current service costs and interest Benefits paid by the plan Total liabilities under long-term lease contracts Liabilities under long-term lease contracts Liabilities under long-term Liabilities under long-term lease contracts, net Less future interest in long-term lease contracts Less current portion of liabilities under long-term Present value of liabilities under long-term lease contracts Present value of liabilities under long-term lease Defined benefit obligations at December 31, Defined benefit obligations at January 1, respectively which the total leasing fee must be paid monthly at Baht 0.30 million and Baht 0.29 million, respectively. The ownership be paid monthly at Baht 0.30 million and Baht 0.29 million, respectively. The respectively which the total leasing fee must contracts. in obligations the to according payment purchase makes Company the until lesser the to belongs still assets the to right for period of 3 - 5 years with three leasing companies. These finance lease contracts consisted of 9 contracts and 8 contracts, 8 and contracts 9 of consisted contracts lease finance These companies. leasing three with years 5 - 3 of period for
May 10, 2013 May 10, 2012 Dividend paid on 2012 274,724.00 4,108,724.54
10,273,372.39 14,656,820.93 180,000 240,000 Baht 3.76 3.00 5.00 Dividend paid (Thousand Baht) Percentage 0.00 - 26.00
1.20 0.90 share) 2013 (Baht per 314,136.00 Dividend paid Consolidated/Separate financial statements Consolidated/Separate Consolidated/Separate financial statements 5,136,016.96 18,716,948.02 13,266,795.06
shares shares) 200,000 200,000 (Thousand Number of Approved by The annual general shareholders’ The annual general shareholders’ meeting 2013 held on April 19, 2013 meeting 2012 held on April 20, 2012 2011 2012 Dividend Under the provision of the Public Limited Companies Act B.E. 2535, the Company is required to set aside as statutory Companies Act B.E. 2535, the Company is required to set aside as statutory Under the provision of the Public Limited Dividend Payment Under the provision of civil and commercial code, the Company is required to set aside as statutory reserve at least 5% of Under the provision of civil and commercial code, the Company is required to 21.
20. Legal Reserve Principal actuarial assumptions at the reporting date Principal actuarial assumptions at and 2012 For the years ended December 31, 2013 Expense recognized in the statements of comprehensive income statements of comprehensive recognized in the Expense 2012 31, 2013 and ended December For the years Total Management benefit expenses Administrative expenses Cost of sales and services Base on the profit of year Base on the profit of year
Current service costs and interest Current service costs and Discount rate Salary increase rate Employee turnover rate Mortality rate reserve at least 5% of its annual net income until the reserve reaches 10% of the authorized capital. The reserve is not avail- until the reserve reaches 10% of the authorized capital. The reserve is reserve at least 5% of its annual net income able for dividend distribution. authorized capital. The reserve is not available for its net income at each dividend declaration until the reserve reaches 10% of dividend distribution. ANNUAL REPORT 2013 136 ANNUAL REPORT 2013 137
23% - 2012 2012 734,939.79 423,844.71 1,027,277.14 (Restated) (Restated) 1,746,749.03 (1,057,916.56) 107,717,807.29 (439,312.61) 106,659,890.73 104,913,141.70 106,659,890.73 456,144,094.33 20% 2013 - - 16,391.24 72,150,711.81 2013 Separate financial statements 77,491,995.57 Separate financial statements 817,595.65 (5,341,283.76) 396,104,.73 72,150,711.81 (437,882.16) 71,754,607.08 358,773,035.40 Baht Baht 23% 2012 - 2012 (Restated) 106,834,751.71 734,939.79 (1,055,509.26) 423,844.71 107,890,260.97 (Restated) 1,026,916.05 1,746,387.94 (439,312.61) 106,834,751.71 105,088,363.77 456,905,929.43 20% 2013 72,188,146.93 77,491,995.57 16,391.24 - 2013 (5,303,848.64) Consolidated financial statements Consolidated financial 735,306.08 338,493.95 818,303.05 Consolidated financial statements (437,882.16) 72,188,146.93 71,452,840.85 357,264,204.23
Major components of income tax expenses for the years ended December 31, 2013 and 2012 consisted of: 2012 consisted 31, 2013 and years ended December tax expenses for the of income Major components tax rate for the years ended December 31, 2013 and 2012 which are summarized as follows: tax rate for the years ended December A numerical reconciliation between tax expense and the product of accounting profit multiplied by the applicableA numerical reconciliation between tax expense to the original recognition and reversal Total 22.1 22.2 Income Tax Expenses Income Tax determining taxable profit Income tax expense for the year Income tax expense Changes in temporary differences relating - Expenses in determining tax - Expenses not allowed as expenses in - Expenses not allowed as expenses in 22. Current tax expense: Unrecognized tax losses on deferred tax assets Revaluation of the deferred tax resulting from changing in tax rates Tax effect of income or profit that are not required in determining taxable profit: Tax effect of expenses that are not deductible in determining tax profit: Others
Deferred tax expense : Total tax expense Reconciliation items: Total reconciliation items Accounting profit for the year The applicable tax rate Tax expense at the applicable tax rate Income tax expense shown in profit or loss : Income tax expense shown
0.38 0.38 23.00 23.00 23.38 23.38 Tax rate(%) Tax rate(%) 2012 2012 1,746,749.03 1,746,387.94 104,913,141.70 106,834,751.71 105,088,363.77 106,659,890.73 456,144,094.33 456,905,929.43 Tax amount (Baht) Tax amount (Baht) 0.11 0.21 20.11 20.21 20.00 20.00 Separate financial statements Tax rate(%) Tax rate(%) Consolidated financial statements Consolidated financial 2013 2013 396,104.73 735,306.08 72,150,711.81 72,188,146.93 71,754,607.08 71,452,840.85 358,773,035.40 357,264,204.23 Tax amount (Baht) Tax amount (Baht) A numerical reconciliation between the average effective tax rate and the applicable tax rate for the tax rate for the and the applicable effective tax rate the average reconciliation between A numerical follows: summarized as 2013 and 2012 are December 31, years ended On November 1, 2012, the Subsidiary or “AMARIN activ TV” has prepared the channel service agreement on On November 1, 2012, the Subsidiary or “AMARIN activ TV” has prepared integrated services) in C Band on 1 “Consignor” will be the “Turnkey Solution” service provider (satellite channel to November 30, 2014. After the This term of agreement has 24 months which starts from December 1, 2012 million (excluded VAT). “AMARIN activ TV” will pay “Consignor” monthly at the amount of Baht 1.20 as it is the trial broadcasting session. “Consignor” agrees to stop collecting the fees for December 2012 and January 2013 issued by a commercial bank to As at December 31, 2013, the subsidiary company placed a letter of guarantee 22.3 24.1 Service agreement on satellite channel of the contract as follows: THAICOM satellite with a local company or “Consignor” the terms and prepare one set of public channel of THAICOM satellite. It will publicize “AMARIN activ TV” channel completely including advertisements that are not relations special promotion package. “AMARIN activ TV” will produce the programs immoral or illegal. charge rate not over 20 percent. contract termination, it can be renewed by increasing the service “Consignor” in the amount of Baht 1.20 million. The primary objective of the Company’s capital management is to maintain its ability to continue as a going concern capital management is to maintain its ability to continue as a going concern The primary objective of the Company’s Capital Management Service Agreement According to the statement of financial position as at December 31, 2013, the Company and its subsidiary debt-to-equity ratio was 0.23 : 1 : 0.23 was ratio debt-to-equity subsidiary its and Company the 2013, 31, December at as position financial of statement the to According
23. 24.
Accounting profit before tax expense for the year the for expense tax before profit Accounting Tax expense at the applicable tax rate Reconciliation items Tax expense at the average effective tax rate Accounting profit before tax expense for the year the for expense tax before profit Accounting tax rate Tax expense at the applicable Reconciliation items effective tax rate Tax expense at the average and to maintain an appropriate capital structure. 0.24 : 1). 1) and the Company debt-to-equity ratio was 0.23 : 1 (December 31, 2012 (Restated) was (December 31, 2012 (Restated) was 0.24 :
ANNUAL REPORT 2013 138 ANNUAL REPORT 2013 139
513 513 362 362 634 936 3,320 Million Baht Installment 1 Installment 4 Installment 5 Installment 6 Total Installment 2 Installment 3 On December 23, 2013, the subsidiary company wrote a letter to terminate the satellite channel service service satellite channel to terminate the wrote a letter subsidiary company 23, 2013, the On December And on February 19, 2014, the subsidiary company withdrew the above obligation guarantees issued by the bank the above obligation guarantees issued 2014, the subsidiary company withdrew And on February 19, to use the 2 bidding envelopes to buy a license 2013, the subsidiary company bought On September 18, On December 25, 2013, the subsidiary company entered into an agreement to use the HD digital television net- company entered into an agreement to use On December 25, 2013, the subsidiary to use the frequency license on January 17, 2014, the subsidiary After announcing the winner of the auction On December 26, 2013, the subsidiary company attended the frequency license auction above. On January 13, 2014, frequency license auction above. On January the subsidiary company attended the On December 26, 2013, agreement above. The agreement ends on January 31, 2014. ends on January above. The agreement agreement has ended on February 19, 2014. which guarantee such for digital television service 24.2 Frequency license 24.3 Television network agreement using digital terrestrial frequency high-definition standard category high-definition standard digital terrestrial frequency 24.3 Television network agreement using to the television receivers that can work with the Army Radio and Television in order to send public news or programs million as a security in using the digital be continuously watched in general. The subsidiary company paid Baht 0.50 television network service. television network with the Army Radio company entered into a lease agreement to use the digital frequency terrestrial 2014 - May 31, 2028). The service fee and Television for a period of 14 years 5 months (starting from January 17, On the agreement date, the subsidiary company placed a guarantee is Baht 14.16 million per month (excluding VAT). letter as a security for Baht 28.32 million. frequency to provide digital television service from NBTC that are general SD and HD channels. On October 25, 2013, are general SD and HD channels. digital television service from NBTC that frequency to provide the auction. for pledged Baht 189 million as collateral the subsidiary company bidding price at Baht for general HD category with the was informed to be the auction winner the subsidiary company years from the permission date. ,the letter held on January 10, 2014 for a period of 15 3,320 million (excluding VAT) as follows: license fee within 5 years The subsidiary company has to pay the
2012 (4,549,851.60) 126,951,246.28 496,216,394.33 100,389,964.66 443,906,479.35 2013 7,870,540.59 Separate financial statements 515,691,071.83 107,295,051.20 130,343,178.84 380,022,879.66 Baht 2012 (4,160,702.73) 127,067,349.42 496,685,212.33 100,389,964.66 443,906,479.35 2013 8,763,747.20 107,295,051.20 132,200,623.76 521,582,785.76 380,022,879.66 Consolidated financial statements Consolidated financial
The revenue and profit information of the Company and its subsidiary’s operating segments for the years ended December ended years the for segments operating subsidiary’s its and Company the of information profit and revenue The The Company and employees of the Company have jointly established a provident fund in accordance with the Provident the with accordance in fund provident a established jointly have Company the of employees and Company The Natures Of Expenses Natures 2012 are as follow:- 31, 2013 and years ended December expenses for the natures of The significant Operating Segment Operating segment information is reported in a manner consistent with the internal reports that are regularly reviewed in a manner consistent with the internal reports that are regularly reviewed Operating segment information is reported For management purposes, the Company and its subsidiary are organized into business units based on their products and products their on based units business into organized are subsidiary its and Company the purposes, management For Segment 1 Print, which production and distributions of books. and seminars, (2) organ- Segment 2 Non-print i.e. (1) arrangement of travel business, Cheewajithome business, training operations is Thailand. The Company and its subsidiary mainly geographical area of their Segment performance is measured based on gross profit margin and on a basisconsistent with that used to measure
25. 27. 26. Provident Fund
Changes in finished goods and work in process Changes in finished Raw material and supplies used s, wages and other benefits to employees Salaries, wages and other benefits Depreciation and amortization Article, illustration, translation and copyright fees 31, 2013 and 2012 as follows : Fund Act B.E. 2530. The Company and the employees contributed to the fund monthly at the rate of 3% of basic salary. The the employees contributed to the fund monthly at the rate of 3% of basic Fund Act B.E. 2530. The Company and with Management Co., Ltd., will be paid to the employees upon termination in accordance fund, which is managed by SCB Asset 9.12 million Baht to amounted 2012, 2013 and ended December 31, years for the contribution The Company’s rules. the fund and Baht 8.64 million, respectively. by the chief operating decision maker in order to make decisions about the allocation of resources to the segment and assess in order to make decisions about the allocation of resources to the segment by the chief operating decision maker its performance. as follows: services and have 2 principal segments izing exhibitions television program production and website development. operating profit or loss in the financial statements. ANNUAL REPORT 2013 140 ANNUAL REPORT 2013 141 33.36 (0.60) 271.22 517.39 738.18 2012 350.07 1.85 873.04 828.40 5.00 (27.06) (48.08) 2,146.24 (106.83) 35.66 (238.90) 2,490.05 (1,408.06) 300.00 305.00 Available Total 24.16 (0.69) 281.27 437.25 863.07 (72.19) 285.08 (51.87) 660.00 2013 945.85 (26.94) (247.39) 2,527.44 2,064.47 (1,414.47) - - - - 11.34 1.08 9.86 Facility Utilized 16.90 96.22 2012 206.43 (110.21) Credit (Million) 1.85 5.00 47.00 (2) Organizing 8.88 Total 16.51 300.00 305.00 2013 85.29 3.23 exhibitions television 268.93 website development (183.64) program production and Non - Print Million Baht 1.81 6.77 2.38 5.84 83.33 2012 (81.52) as follows:- USD Baht Baht Baht EURO Currency Consolidated financial statements Consolidated financial seminars Cheewajithome 2.61 3.85 5.63 2013 78.40 (1) Travel business, (5.87) business and training (84.27) 2012 267.77 640.15 500.76 805.66 1,856.48 (1,216.33) Print Production and 842.71 422.74 275.43 2013 580.58 1,717.14 Distributions of books (1,136.56) In addition to liabilities as reflected in the financial statements, as at December 31, 2013, the Company constitutes Company the 2013, 31, December at as statements, financial the in reflected as liabilities to addition In 28.1 Obligations And Contingent Liabilities
Major customers (Related company). The major customers of the Company is Amarin Book Center Company Limited 28. Profit for the year Income tax expenses Finance costs Management benefit expenses Total assets Administrative the expenses Central assets Cost of sales and services Selling expenses Property, plant and equipment Revenues Other income Inventories As at December 31, Trade receivables Gross profit (loss) Forward foreign exchange contracts Letters of guarantee Letters of credit Bank overdrafts and short-term loans other obligations and contingent liabilities due to financial institutions
as follows:- for speculation or for trading. The Company had remaining contractual obligations for construction contract of Baht 2.48 million and the contract of Baht 2.48 million and contractual obligations for construction The Company had remaining equipment of Baht 2.89 million (Included had remaining for purchase of television subsidiary company VAT). various successful works, which the details into agreements with the owners of The Company entered as follows:- be categorized into two categories of the agreements can publications produced, at the percentage of number of - Payment in consideration number the of 70% at produced publications of number of percentage the at consideration in Payment - consideration would be paid according to the total number of publications produced and the remaining of the publications sold. under the rental and service agreements, with a term of 1 year The Company has commitments to pay will be pay in the amount of Baht 1.42 million. to 3 years. The rental and service fee and the amount to be paid is Baht 1.20 million per month agreement to a local company for 2 years (excluded VAT). television business with the Office of the National Broadcastingand Telecommunications Commission revenue of percentage the at fee license the pay will subsidiary the regulations, the Under (NBTC). the announcement. before deducting expenses as stated in Various contracts as agreements the under commitment have company subsidiary and Company the 2013, 31, December at As 28.2.1 28.2.2 28.2.3 in accordance with the THAICOM satellite channel service 28.2.4 The subsidiary company has obligations and broadcasting in rights the on permission the with accordance in obligations has subsidiary The 28.2.5 The Company and its subsidiary have interest rate risk due to deposits with financial institutions, investments and 28.2 follows :- Policy on financial risk management Risk on interest rates Financial Instruments The Company and its subsidiary possess risk regarding to the change of market interest rate and in currency exchange risk regarding to the change of market interest rate and in currency exchange The Company and its subsidiary possess
29.
liabilities under long-term lease contracts. Therefore, subject to risk in relation to interest rates which may fluctuate in the future the in fluctuate may which rates interest to relation in risk to subject Therefore, contracts. lease long-term under liabilities and subsequently may affect upon the operating result and cash flows of the Company and its subsidiary. As at December 31, 2013, the interest rates of the financial instruments can be shown rate and from nonperformance of contractual obligations by counter parties. The Company and its subsidiary will consider using rate and from nonperformance of contractual obligations by counter parties. The appropriate financial instruments when it considers necessary to manage such risks. However, the Company and its subsidiary do not have any policy to hold or issue any financial instruments ANNUAL REPORT 2013 142 ANNUAL REPORT 2013 143
3.125 3.125 2.82 - 8.79 2.82 - 8.79 0.40 - 0.90 0.40 - 0.90 Interest rate Interest rate 2.25 - 2.275 2.25 - 2.275 (% per annum) (% per annum) - Liabilities 9.63 9.63 9.63 9.63 Total Total 18.25 18.28 170.00 170.00 487.61 487.64 299.36 299.36 ------18.25 18.25 18.28 18.28 Floating Floating interest rate interest rate Million Baht Million Baht
Consolidate/Separate financial statements 1,967 Assets ------5 years 5 years more than more than Separate financial statements Consolidate financial statements Consolidate
------9.63 9.63 9.63 9.63 more than more than 1 year to 5 years 1 year to 5 years Fixed interest rate Fixed interest rate ------170.00 170.00 299.36 299.36 469.36 469.36 within 1 year within 1 year JPY Risk on exchange rates on hand and purchases of copyrights in Regarding risks on exchange rates, it is mainly involved with holding cash Total Total Government bonds Fixed deposit accounts Government bonds Deposit - Savings accounts Fixed deposit accounts Total Total Deposit - Savings accounts Currencies (Unit : Thousand) Financial liabilities Liabilities under long-term lease contracts Financial assets Financial liabilities Liabilities under long-term lease contracts Financial assets foreign currencies. As at December 31, 2013 the Company and its subsidiary obtained assets and liabilities in foreign foreign currencies. As at December 31, 2013 the Company and its subsidiary has not been conducted as follows currencies over which the contract to hedge against risk of exchange rates holder’s equity. These financial statements were authorized for issue by the Board of Directors of the Company on February 26, 2014. 26, February on Company the of Directors of Board the by issue for authorized were statements financial These Certain accounts in the 2012 financial statements have been reclassified to conform to the current period’s classification, period’s current the to conform to reclassified been have statements financial 2012 the in accounts Certain Approval Of Financial Statements Reclassification Risk on credit provision Risk on credit since receivable. However, to trade accounts provision in relation from credit take risk its subsidiary and The Company Fair value Since the financial assets and liabilities are mainly in short-term types. Hence, the book values of such financial assets 31. 30.
without any effect to the previously reported profit (loss) or share without any effect to the previously reported the Company and its subsidiary always has conservative policy in granting sound credit provision and carefully considered the in granting sound credit provision subsidiary always has conservative policy the Company and its repay is minimal. that the risk which the debtors will not for doubtful debts; thus, it believes appropriated allowance fair values. herein do not materially differ from and liabilities presented ANNUAL REPORT 2013 144